11 декабря 2016 г.

Победители Radio

Grand Prix


Bomb

Bomb

Year/ID: 2012 / D55001G12
Group: D Radio
Subgroup: D55 Communication products & services
Product and services: bob data packetEntry Series: GoogleRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: bobAdvertiser: A1 Telekom Austria AG/bobAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaCopywriter: Alexander Hofmann, Isabelle Stadler, Werner BuehringerCreative director: Francesco Bestagno, Alexander HofmannAccount Director /Manager: Christin Herrnberger (Account Supervisor)
Other credits: Christian Ertl (Account Management), Tuende Kiss (Account Management), Evelyn Berghold (Producer)

Creative idea explanation: bob is an Austrian mobile brand. Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob's data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”.




Golden Drum


Bomb

Bomb

Year/ID: 2012 / D55001G12
Group: D Radio
Subgroup: D55 Communication products & services
Product and services: bob data packetEntry Series: GoogleRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: bobAdvertiser: A1 Telekom Austria AG/bobAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaCopywriter: Alexander Hofmann, Isabelle Stadler, Werner BuehringerCreative director: Francesco Bestagno, Alexander HofmannAccount Director /Manager: Christin Herrnberger (Account Supervisor)
Other credits: Christian Ertl (Account Management), Tuende Kiss (Account Management), Evelyn Berghold (Producer)

Creative idea explanation: bob is an Austrian mobile brand. Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob's data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”.





Prison

Prison

Year/ID: 2012 / D55002G12
Group: D Radio
Subgroup: D55 Communication products & services
Product and services: bob data packetEntry Series: GoogleRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: bobAdvertiser: A1 Telekom Austria AG/bobAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaCopywriter: Alexander Hofmann, Isabelle Stadler, Werner BuehringerCreative director: Francesco Bestagno, Alexander HofmannAccount Director /Manager: Christin Herrnberger (Account Supervisor)
Other credits: Christian Ertl (Account Management), Tuende Kiss (Account Management), Evelyn Berghold (Producer)

Creative idea explanation: bob is an Austrian mobile brand. Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob’s data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”. 'Justizanstalt Stein' is Austria's biggest and most famous correction facility. It is synonymous with prison.

Campaign idea explanation:


Multiple entry explanation:





Silver Drum


Sneakers Song

Sneakers Song

Year/ID: 2012 / D50007G12
Group: D Radio
Subgroup: D50 Health, beauty & fashion
Product and services: Sport Life fitness clubRegistrant: G2 UKRAINECountry: UKRAINEBrand name: Sport Life fitness clubAdvertising agency, city: G2 Ukraine, KievCopywriter: Alexey Morozov, Yuri KabasinCreative director: Andrew Ushakov, Alexey MorozovAccount Director /Manager: Olesya LeshchenkoFilm Production: Gvardiya Film Production House / Gramophone SoundMusic: Tomash Lukach
Creative idea explanation: In spring not only nature wakes up. Even sneakers start to sing, encouraging you to get fit.





Alarm Clocks

Alarm Clocks

Year/ID: 2012 / D46003G12
Group: D Radio
Subgroup: D46 Food
Product and services: breakfastRegistrant: DDB WARSZAWA SP. Z O.O.Country: POLANDBrand name: Mcdonald's PolandAdvertiser: Mcdonald's PolandAdvertising agency, city: DDB Warsaw, WarsawArt director: Maciej TwardowskiCopywriter: Michal DesowskiCreative director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraAccount Director /Manager: Nazar Al-Khouri, Anna PolkaFilm Production: Kasia Seyfried
Other credits: head of creative solutions - Kasia Seyfried, Planner: Stanislaw Kijowski / Kamila Bilska

Creative idea explanation: In the morning people usually set their alarm clocks to full or half past the hour. Lots of them choose radio stations instead of regular alarm clock tones to wake them up. That is why we have broadcast our radio spots at 7:00, 7:30 and 8:00 o'clock sharp, postponing the news that are always broadcast at these hours. We had even set the jingle starting the commercial break to play a few seconds before the full hour and half past the hour. This way, when their radio alarm clocks went off, people could hear commercials that sounded like an alarm.

Campaign idea explanation:


Multiple entry explanation:






MOTIVATIONAL GPS / BRAVEHEART

MOTIVATIONAL GPS / BRAVEHEART

Year/ID: 2012 / D51003G12
Group: D Radio
Subgroup: D51 Automotive
Product and services: Land Cruiser V8Entry Series: MOTIVATIONAL GPSRegistrant: SAATCHI & SAATCHI SRLCountry: ROMANIABrand name: ToyotaAdvertiser: ToyotaAdvertising agency, city: Saatchi & Saatchi SRL, BucharestArt director: Laura IaneCopywriter: Andrei NicaCreative director: Johan OhlsonAccount Director /Manager: Ema Spirache / Corina Bratu, Alexandra Ivan
Other credits: Oana Dumitrache

Creative idea explanation: Toyota needed to communicate a special feature of their new Toyota Land Cruiser V8: The Touch Pro Satellite Navigation. Already positioned as king of all roads, Toyota Land Cruiser V8 just added a top navigation system - a feature meant to inspire even more confidence to the driver. Using this as a starting point, our idea was to personify the voice of the navigation system as the voice of 3 well known warrior-leaders from 3 of the most successful international movies: Leonidas from 300, General Maximus from Gladiator and William Wallace from Braveheart.




05.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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