09 декабря 2016 г.

Шорт-лист Film (television, cinema & online)


Father's hands

Father's hands

Year/ID: 2011 / A01012G11
Group: A Film
Subgroup: A01 Food
Product and services category: Nuts Trio
Registrant: ADVENTA LOWE
Country: UKRAINE
Brand name: Nestle
Advertising agency, city: Adventa Lowe, Kiev
Art director: Vladimir Kuchmarenko, Stas Kachanovsky
Copywriter: Eugene Pakhmutov, Andrew Yarynich
Creative director: Olexiy Pasichnyk
Director of Photography: Fraser Taggart
Director: Charley Stadler
Production company: Radioactive Film
Other credits: Account team: Andrew Bezruchenko; Account manager: Darya Zvazhiy; Planner: Kirill Skikevitch; tv producer: Victor Firsanov

Creative idea explanation: The idea of video lays in the fact that Nuts Trio, as usual Nuts, squirrels like very much. Our hero, a guy who has squirrels instead of hands. He can not try these pills, because his hands-squirrels always eat them before.




Kazan And Kungur News

Kazan And Kungur News

Year/ID: 2011 / A01021G11
Group: A Film
Subgroup: A01 Food
Product and services category: Meat factory
Registrant: VOSKHOD
Country: RUSSIA
Brand name: Kungur meat factory
Advertising agency, city: Voskhod, Yekaterinburg
Art director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko, Aleksandr Ragozin
Creative director: Andrey Gubaydullin
Director of Photography: Dmitry Yurikov
Director: Maksim Ksyonda
Production company: Kinograf
Other credits: Produced by Vitaly Kokoshko

Creative idea explanation: Kazan is a city of which you have surely heard. Kazan, also known as the Third Capital of Russia, is home to over one million people. Kungur is a small town nobody would have heard about, if the Kungur meat factory had not begun selling its sausages in Kazan. And the question was - how can we make this new product a favourite of the residents of the Third Capital? We turned to TV commercials, wherein we decided to portray Kungur as a village unspoiled by civilization, where life is simple and natural. However, we still had to convince the citizens of Kazan that the delivery of meat products from Kungur happens quickly, keeping the products fresh. To shorten the perceived distance between Kazan and Kungur, a media campaign was launched. Commercials were aired in which residents of Kungur watched Kazan's news on TV. The news anchor delivered news items on the main event of the day. In order to do this, we recorded new soundtracks to videos every day. For example, on July 27, when Kazan's Rubin beat Dinamo Kiev in the Champions League, the video about it was aired. And on July 28, when a record number of weddings were held in Kazan, we aired a news video covering this, too. As a result, over one month, over 20 videos have been aired, featuring 20 relevant news events from the day they happened. By the end of this campaign, the Kungur meat factory had captured eight per cent of the highly competitive market in Kazan. Interestingly, during this period, the number of tourists visiting Kungur increased. But we do not claim that this is due to our advertising.




Victory will change you

Victory will change you

Year/ID: 2011 / A02015G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Budweiser Budvar
Registrant: KASPEN / JUNG V. MATT
Country: CZECH REPUBLIC
Brand name: Budweiser Budvar
Advertiser: Budejovicky Budvar, national corporation
Advertising agency, city: Kaspen / Jung von Matt a.s., Prague
Art director: Tomas Vesely, Troy Palmer
Copywriter: Daniel Fris
Creative director: Lester Tullett
Director of Photography: Mark Bliss
Project manager: Lubos Jahoda
Director: Michael Wong
Production company: Bistro Films
Creative idea explanation: Budweiser Budvar is a sponsor of Czech ice hockey.To connect with Czech hockey fans who generally find sponsors of their favorite sport just an annoyance, we wanted to connect Budweiser Budvar with the huge emotions Czechs have for their ice hockey. And make them feel proud of their sport. This 40 second TV is built on the insight that victory in ice hockey is powerful enough to change you, to make you do things you normally wouldn't do.Eg in everyday life you would never sing with a crowd but if we win ice hockey you would and do.




The Social Network

The Social Network

Year/ID: 2011 / A02020G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Beer
Registrant: NOBLE GRAPHICS CREATIVE STUDIO
Country: BULGARIA
Brand name: Shumensko
Advertiser: Carlsberg Bulgaria
Advertising agency, city: Noble Graphics Creative Studio, Sofia
Art director: Mihail Naydenov
Copywriter: Victor Vidas
Creative director: Chavdar Kenarov, Marsel Levi
Director of Photography: Vladimir Mihaylov
Project manager: Vera Svarc
Director: Stoyan Radev
Production company: Noble Action Team
Other credits: Bubustudio - Postproduction

Creative idea explanation: Shumensko is one of the oldest Bulgarian beers dating back to 1882. Beer is usual perceived as a "social lubricant". We present Shumensko as The Social Network of Bulgaria since 1882.




The Girl

The Girl

Year/ID: 2011 / A02021G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Bergenbier
Registrant: LEO BURNETT & TARGET SA
Country: ROMANIA
Brand name: Bergenbier Unfiltered
Advertiser: Bergenbier S. A.
Advertising agency, city: Leo Burnett & Target SA, Bucharest
Art director: Florina Moisi
Copywriter: Irina Becher
Creative director: Tudor Cuciuc, Carmen Tiderle
Project manager: Petronela Ionescu, Angela Teodorescu
Creative idea explanation: Concept:Since men are more of a un-complicated, straight-forward, "unfiltered" nature, Bergenbier Unfiltered from Wheat chose to show things just the way men would like them: "unfiltered".Short description of the work:In a bar, a young man notices a very pretty lady at the counter. And things happen like in an ideal world for men: the young woman starts telling him, without hesitation and very honestly, exactly what he needs to know to get to her. A situation in which any man would prefer such an "unfiltered" way of interaction.




Drink School

Drink School

Year/ID: 2011 / A02025G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Atta Drinkero
Entry Series: ?tt?. Cocktail In A Can.
Registrant: KING HELSINKI
Country: FINLAND
Brand name: Atta Drinkero
Advertiser: Oy Hartwall Ab
Advertising agency, city: King, Helsinki
Art director: Viljami Kukkonen
Copywriter: Tommi Solehmainen
Director of Photography: Jarkko T. Laine
Project manager: Sami Huiko
Director: Jani Volanen
Production company: Filmiteollisuus
Other credits: Talent: Kristian Valen

Creative idea explanation: Films are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.




Milkshake

Milkshake

Year/ID: 2011 / A02026G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Atta Drinkero
Entry Series: ?tt?. Cocktail In A Can.
Registrant: KING HELSINKI
Country: FINLAND
Brand name: Atta Drinkero
Advertiser: Oy Hartwall Ab
Advertising agency, city: King, Helsinki
Art director: Viljami Kukkonen
Copywriter: Tommi Solehmainen
Director of Photography: Jarkko T. Laine
Project manager: Sami Huiko
Director: Jani Volanen
Production company: Filmiteollisuus
Other credits: Talent: Kristian Valen

Creative idea explanation: Film are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.




Colon 101

Colon 101

Year/ID: 2011 / A03001G11
Group: A Film
Subgroup: A03 Household maintenance
Product and services category: Laundry detergent
Registrant: EURO RSCG ISRAEL
Country: ISRAEL
Brand name: Colon 101
Advertiser: Reckitt Benckiser
Advertising agency, city: Euro Israel RCSG
Art director: Ben Sever
Copywriter: Ilan Nachmias/Yiftach Chozev
Creative director: Ben Sever
Project manager: Dana Caro
Music: sound: soundhouse
Director: Adam Sanderson
Production company: Shosi & Udi
Other credits: Account director: Einat Danon/ Account executive: Yael Eichnowald Planner: Dr. Uri Oren, Pnina Wiesman

Creative idea explanation: Colon 101 is advertising the fact that 101 different types of stains can be treated using this cleaning agent. You ask how on earth there could be that many types os stains? Well see for yourself...




Repeated love

Repeated love

Year/ID: 2011 / A04001G11
Group: A Film
Subgroup: A04 Furnishings & electronic equipment
Product and services category: Windows system
Registrant: NEXT ADVERTISING SRL
Country: ROMANIA
Brand name: QFort
Advertiser: Casa Noastra
Advertising agency, city: Next Advertising
Copywriter: Mihaela Stefanica
Creative director: Liviu David
Director of Photography: Gabor Tarko
Project manager: Wanda Podgurschi
Director: Liviu David
Production company: Reload Film
Creative idea explanation: No matter how many times life makes you open and close them, the QFort windows were designed to resist. Text: "Love comes and goes. QFort resists. Resists. Resists."




StroyMaster Mosquito

StroyMaster Mosquito

Year/ID: 2011 / A04002G11
Group: A Film
Subgroup: A04 Furnishings & electronic equipment
Product and services category: Soundproof windows
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: StroyMaster
Advertising agency, city: BBDO Russia Group, Moscow
Copywriter: Luis Tauffer, Andres Vergara, Maxim Kolyshev
Creative director: Luis Tauffer, Andres Vergara
Director: Maxim Kolyshev
Other credits: Boris Anisonyn - agency producer, Anna Medvedeva and Olga Yankevich - producer, Vadim Kolosov - Apollo Music Sound Design/Arrangement, Yana Khaymovskaya - post production, Boris Lutsyuk - Piastro - Vfx Animation, Ekaterina Konovalova and Christina Maslova - account manager, Vladimir Bashta - cinematographer, Vladimir Bashta - director of photography, First Ad, Julia Zherdina - other credits

Creative idea explanation: We see a man sleeping soundly in his bed. Through the window reflection we can observe a huge construction site working. Sounds from tractors and engines are increasing in volume. Our sleeping man starts looking bothered. Suddenly a big bang sound is heard from the construction. Our sleeping man wakes up. He looks around the room and slaps his two hands to kill a flying Moskito. Packshot: Stroy Master Windows. Soundproof.




Old Spice Cinema Wave

Old Spice Cinema Wave

Year/ID: 2011 / A05002G11
Group: A Film
Subgroup: A05 Health, beauty & fashion
Product and services category: Old Spice Bahamas
Registrant: SAATCHI & SAATCHI RUSSIA
Country: RUSSIA
Brand name: Old Spice
Advertiser: Procter & Gamble
Advertising agency, city: Saatchi & Saatchi Russia,Moscow
Art director: Michael Loskutov
Copywriter: Anton Demakov
Creative director: Stuart Robinson
Creative idea explanation: How do you make a cinema ad for a new Old Spice variant without the cost of making a cinema ad? You have a live feed of the patrons in the cinema and project it on the screen. Free talent. You then swamp them in a refreshing virtual wave of Old Spice Bahamas. Each cinema had their own programmed wave and each sitting at each session provided the unique talent who could interact with the virtual wave as it passed over them. All done while keeping their popcorn dry.




Surprisingly Spacious

Surprisingly Spacious

Year/ID: 2011 / A06011G11
Group: A Film
Subgroup: A06 Automotive
Product and services category: Ducato
Registrant: LEO BURNETT - ISTANBUL
Country: TURKEY
Brand name: Fiat
Advertiser: Fiat
Advertising agency, city: Leo Burnett Istanbul, Istanbul
Art director: Selim Unlusoy
Copywriter: Selcuk Akyuz
Creative director: Executive creative director Idil Akoglu Ergulen, creative director Guven Haktanir
Director of Photography: Engin Ozkaya
Project manager: Mehmet Numanoglu
Director: Organ Toroman
Production company: Offline
Other credits: Oyku Yardim, Beyhan Senyuva, Ozgun Ozkalay

Creative idea explanation: Fiat Ducato is the most spacious vehicle in it's class. When Fiat asked us to promote this vehicle having almost no budget at all, we had to find the most simply way to communicate this this feature. So we agreed on showing this using a simple sound effect. Sales figures tells us, it worked perfectly.




Ben

Ben

Year/ID: 2011 / A06017G11
Group: A Film
Subgroup: A06 Automotive
URL: http://www.youtube.com/watch?v=5teNUaJcG9U
Product and services category: Lexus
Registrant: SAATCHI & SAATCHI ROMANIA
Country: ROMANIA
Brand name: Lexus
Advertiser: Toyota Romania
Advertising agency, city: Saatchi & Saatchi, Bucharest
Art director: Alina Zaharescu
Copywriter: Ana-Maria Taralunga
Creative director: Jorg Riommi
Project manager: Catrinel Manolescu, Simona Miron, Ioana Ionescu
Director: Concrete
Production company: Saga Film / Chainsaw
Other credits: AV Producer: Monica Garbur / Editor: Mihai Codleanu / Sound Design: Andrei Ciubuc

Creative idea explanation: Kids love to reproduce sounds and they know quite a few. But they can only do the sounds they're familiar with. That's why a little boy, who has only been driven around in Lexus CT 200h, the most silent car in the category, wouldn't know what noise does a car.




The TV Closedown Campaign

The TV Closedown Campaign

Year/ID: 2011 / A08001G11
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Reed Messe Wien
Registrant: OGILVY & MATHER GMBH
Country: AUSTRIA
Brand name: Model Makers Fair
Advertiser: Ogilvy and Mather
Advertising agency, city: Ogilvy and Mather, Vienna
Art director: Renate Stoica, Heinz Ploder
Copywriter: Michael Rittmannsberger
Creative director: Gerd Schulte-Doeinghaus
Director: Michael Rittmannsberger
Production company: Michael Rittmannsberger
Creative idea explanation: Concept / Implementation: Austria is one of the last countries that actually still has programme closedown. At the end of its regular progamme schedule, the Viennese channel W24 airs "NightTracks," which shows outdoor stretches of the Viennese Tram and Underground network - and that with surprising popularity: Late every evening viewers are mesmerised by stretches of tracks, railway bridges and signals boxes. We decided to take advantage of this format and created a two minute film promoting the Model-Makers Fair to be aired on "Night Tracks". Relevance: Despite the late hour viewing, "Night Tracks" has a large number of followers: Train fans, who experience the world from the viewpoint of the train driver - and who also happen to fit 100% within our target group. Therefore, the ideal chance to awaken the inclination to visit the Fair in the week before the event.




Train

Train

Year/ID: 2011 / A08002G11
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Anim'Est
Registrant: OGILVY ROMANIA
Country: ROMANIA
Brand name: Anim'Est
Advertiser: Este'N'Est
Advertising agency, city: Ogilvy Romania, Bucharest
Art director: Ionut Coanda
Copywriter: Cristina Calota
Creative director: Albert Nica, Dani Macarie
Creative idea explanation: Anim'est is the only Romanian Animated Film Festival and one of the most important contests of the kind in Central and Eastern Europe.Played with full box offices, the festival reunites most of animation's peers from Romania and abroad and a flattering list of sounding names awarded at festivals such as Cannes and Annecy. 'The Train' is a story of how animation happens when you go for a piss on a Romanian train. Take one of those old blue Romanian trains (still used to travel between small cities), have a pee and take a look down the toilet bowl: you never know what you can see there.




Double Life

Double Life

Year/ID: 2011 / A08006G11
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Yound Director Award
Advertiser: CFP-E
Advertising agency, city: TBWA\PHS, Helsinki
Art director: Minna Lavola
Copywriter: Mira Olsson
Project manager: Hannes Morten
Director: Ben Brand
Production company: CAVIAR/L-A-D-A Amsterdam
Other credits: President CFP-E: Francois Chilot; Producers: Jasques Vereecken, Karen Bruinsma; D.O.P: Stewe Walker; Editor/Sound/Post Production: The Ambassadors; Production AD: Margit Mardisalu

Creative idea explanation: In order to lead by example when approaching young aspiring directors, we wrote a viral idea which dramatizes directing is a talent you are born with, and brought in a young talented director to direct the piece.




Light

Light

Year/ID: 2011 / A09007G11
Group: A Film
Subgroup: A09 Retail & public services
Product and services category: Furniture Store
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: Moemax Furniture Store
Advertiser: XXXLutz/ Moemax Furniture Store
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Rene Pichler (AD), Lukas Hueter, Benjamin Fillitz (Graphic)
Copywriter: Alistair Thompson
Creative director: Alistair Thompson, Rene Pichler
Director of Photography: Sebastian Pfaffenbichler
Music: Soundstudio: Tic Music, Music: Kathriner Sound (Christian W. Mayr, Thomas Kathriner)
Director: Christopher Schier
Production company: Filmhaus Wien, Producer: Dr. Wolfgang Ramml, Christian Florin
Other credits: Andrea Kliment (Account Supervisor), Albin Lenzer, Siegfried Kaufmann (Account Management), Gerd Berner (Edit), Juergen Madl (TV-Producer)

Creative idea explanation: This commercial for the Moemax furniture stores delivery and assembly service made the audience part of the action. On the screen you see a man who has just finished installing his new kitchen. He presses the light switch on the extractor hood. The light in the kitchen stays dark. Instead, it's the lights in the cinema which are turned on! He tries again - with the same result. Our tagline appears in summary: "You shouldn't do everything by yourself".




Hen

Hen

Year/ID: 2011 / A10004G11
Group: A Film
Subgroup: A10 Communication products & services
Product and services category: Prepaid Phone Card
Registrant: G7 SP. Z.O.O.
Country: POLAND
Brand name: Era TAK TAK
Advertiser: PTC
Advertising agency, city: G7, Warsaw
Art director: Adrian Dmoch
Copywriter: Paweł Czartoryski, Marcin Dubiniec
Creative director: Tomasz Wojciechowski, Paweł Ciemiński
Project manager: Aleksandra Sianecka
Production company: Tango/Brosfx Animation
Other credits: Agency producer Katarzyna Bartenowska

Creative idea explanation: Tak Tak, a prepaid offer from Era, is positioned as the richest prepaid offer, however it had not marked out with it's offer for a long time. We were asked to bring back a dynamic and attractive image by communicating an offer, that actually was not a novelty at all. Our execution needed to be within a creative format that refers to inspired by Youtube "Unbelievable" films made as they were accidentally recorded.Our target audience are youth who know that competitive telecom offers does not differ much. However, they need to perceive their telecom brand, as the one that bring more benefits and overtake competetive offers with special promotions.We wanted to show Tak Tak as the one, that establishes the limits of what is possible within prepaid offer. We needed to show something really extraordinary, something that exceeds the limit of impossibility, so we brought to life a flying hen.




Dede in cinema

Dede in cinema

Year/ID: 2011 / A10009G11
Group: A Film
Subgroup: A10 Communication products & services
Product and services category: Telecomunications
Registrant: ISTROPOLITANA OGILVY
Country: SLOVAK REPUBLIC
Brand name: Slovac Telecom
Advertising agency, city: Istropolitana Ogilvy, Bratislava
Art director: Vlado Ďurajka
Copywriter: Peter Darovec, Braňo Bezák
Creative director: Peter Darovec, Braňo Bezák
Project manager: Juraj Janiš
Director: Tomáš Mašín
Creative idea explanation: Dede's story is literally stepping out of the cinema screens in, so he can tell everybody they can call anytime and anywhere. Of course except at the cinema.




O2 Monster Campaign

O2 Monster Campaign

Year/ID: 2011 / A10015G11
Group: A Film
Subgroup: A10 Communication products & services
Product and services category: O2 o tariff
Registrant: VCCP
Country: CZECH REPUBLIC
Brand name: O2
Advertiser: O2 Germany
Advertising agency, city: VCCP Prague
Art director: Roman Cihalik, Michael Milczarek, Jessica Philipp
Copywriter: Ana Vehauc, Philipp Löffel
Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick
Project manager: Marco Ziegler, Christiane Schmid, Meike Braun, Florian Springmann
Director: Martin Sjoestroem, Oskar Holmedal (Stylewar Stockholm)
Production company: Stink Berlin
Other credits: tv Producer: Andy Leahy

Creative idea explanation: Background: O2 o was a new tariff launched in Germany in 2009. With o2 o you no longer have to decide what type of user you are. Instead there is no monthly fee, you simply pay 15c/minute for what you use up to a maximum of 29,99€ per month. Unlike other tariffs o2 o always fits you. o2 o has worked well: 1 million new customers in the first year in a saturated market. Objective: O2 o was a great product, our job for the 2010 camapign was to accelerate the product in the market and increase the growth of new customers. How we did this: We developed a campaign, which shows all the nuisance you can have with a usual traiff like: contract durations, no cost cuts which turns your tariff into a flatrat, monthly fees, high prices for minutes and text messages. These typical four contract elements we turned into little monster, who make your mobile telephone live less convenient.




O2 New Paths

O2 New Paths

Year/ID: 2011 / A10016G11
Group: A Film
Subgroup: A10 Communication products & services
Product and services category: Image campaign
Registrant: VCCP
Country: CZECH REPUBLIC
Brand name: O2
Advertiser: Telefonica Germany
Advertising agency, city: VCCP Prague
Art director: Roman Cihalik, Michael Milczarek
Copywriter: Ana Vehauc, Sebastian Oehme
Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick
Project manager: Christiane Schmid, Florian Springmann
Director: Lance Acord
Production company: Soup Film Berlin, Park Pictures Los Angeles
Other credits: tv Producer: Andy Leahy

Creative idea explanation: This is all about leaving the path that everyone is following and taking our own and new way. The film celebrates the excitement and curiosity of taking a different and new way. We follow a man who leaves the overcrowded highway that everyone is taking and discovers a new way which takes him on an imaginary and surreal journey. Because that is what O2 is doing with our products. We leave the mainstream path and take a new way. It doesn't necessarily mean it is the simple and straight way for us. But it will make our customers' lives easier in the end.




Jealousy

Jealousy

Year/ID: 2011 / A11001G11
Group: A Film
Subgroup: A11 Media
Product and services category: Website about advertising
Entry Series: Advertising is part of our life
Registrant: NEXT ADVERTISING SRL
Country: ROMANIA
Brand name: Iqads.ro
Advertiser: Iqads.ro
Advertising agency, city: Next Advertising
Art director: Catalin Baciu
Copywriter: Mihaela Stefanica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Duriga
Creative director: Liviu David
Director of Photography: Marius Ivascu
Director: Liviu David
Production company: Reload Film
Creative idea explanation: Whether we like it or not, advertising is part of our lives. It's in our bed, at our table, we go out and have fun together. Advertising created the brands that surround us. In fact, advertising is so powerful, that we can describe our lives with it.




Man's Road

Man's Road

Year/ID: 2011 / A11004G11
Group: A Film
Subgroup: A11 Media
URL: http://www.youtube.com/watch?v=lf65SAXJ7xI
Product and services category: PAY TV, MTV3 MAX
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: MTV3 MAX
Advertiser: MTV OY
Advertising agency, city: TBWA\PHS, Helsinki
Art director: Jouni Seppänen
Copywriter: Ilkka Ruotsalainen
Photographer: Tuukka Ylönen (Cinematographer)
Project manager: Sanni Tiivola
Music: Christopher Willis/Blade Of Destiny
Director: Dome Karukoski
Production company: Nitro Group Ltd
Other credits: Account Supervisor: Mia Selroos, TBWA\PHS; Advertiser's Supervisor: Anu Perrotta, MTV OY; Producer: Marika Tulivuori, Nitro Group Ltd; Lighting: Kari Kylnpää, Studio Kylänpää; Editor: Jukka Eggert; Animation: Samuli Homanen/Marei Ollinkari/Markku Luotonen/Juha Raulo; Production Manager: Henri Ollinkari, MTV OY

Creative idea explanation: The film is a story of the relationship between a Finnish man and cars, from cradle to grave. Cars have a special place in Finnish man's heart due to long distances and cold weather in the country. This national feeling was used to clarify the position of MTV3 MAX as the official motorsport channel of Finland.




CSOB Bank - Mortgage

CSOB Bank - Mortgage

Year/ID: 2011 / A12013G11
Group: A Film
Subgroup: A12 Financial & business services
Product and services category: Mortgage
Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O.
Country: SLOVAK REPUBLIC
Brand name: CSOB bank
Advertising agency, city: MUW Saatchi & Saatchi, Bratislava
Art director: Branislav Mlady
Copywriter: Erik Reingraber
Creative director: Erik Reingraber, Rastislav Ulicny
Project manager: Ronald Luptak
Director: AVI Studio
Production company: Agencia Production
Creative idea explanation: TV commercial for mortgage loans powered by CSOB bank with unique benefit - mortgage loan approval within 24 hours - and to differentiate on a very competitive market.The idea was to show the unique benefit on a common ritual. We have used the "Bed Time Story Man" that is presenting the bed time story in a Slovak Television already for 34 years. Thanks to the mortgage loan, we have moved him to a new house. As the CSOB bank's clients: they only have to wait a night in order to get a new home.




Surprise

Surprise

Year/ID: 2011 / A12016G11
Group: A Film
Subgroup: A12 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Zoltan Visi
Copywriter: Karolina Galacz
Creative director: Will Rust, Ferenc Benesch
Director: Mikko Lehtinen
Production company: Feel Films, Sauna International
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer; Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.




Passion

Passion

Year/ID: 2011 / A12017G11
Group: A Film
Subgroup: A12 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Copywriter: Balazs Szaday
Creative director: Will Rust, Ferenc Benesch
Director: Mikko Lehtinen
Production company: Feel Films, Sauna International
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer, Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.




Vacancy 1

Vacancy 1

Year/ID: 2011 / A13001G11
Group: A Film
Subgroup: A13 Corporate advertising
Product and services category: Instinct
Entry Series: Vacancy 1
Registrant: INSTINCT
Country: RUSSIA
Brand name: Instinct
Advertising agency, city: Instinct, Moscow
Copywriter: Artemenko Maxim
Creative director: Firainer Roman
Creative idea explanation: We decided to promote ourselves through vacancy announcement that was tailored especially for Golden Drum public screening of commercials.




Where can your CV take you

Where can your CV take you

Year/ID: 2011 / A13007G11
Group: A Film
Subgroup: A13 Corporate advertising
Product and services category: Škoda Auto
Registrant: LEAGAS DELANEY PRAHA S.R.O.
Country: CZECH REPUBLIC
Brand name: Škoda Auto
Advertising agency, city: Leagas Delaney Praha s.r.o.
Art director: Kristina Ambrozova, Lauren van Aswegen
Copywriter: Igor Paleta, Tereza Sverakova
Creative director: Tereza Sverakova, Hermann Waterkamp
Project manager: Katerina Jencova
Music: Supreme music
Director: Flink
Production company: Bakery Films
Creative idea explanation: At Skoda your CV can take you far.Sending a CV to Skoda opens doors to promising international career.To get this message across we built a whole world of our hero's imagination by his Curriculum Vitae.




Voice for a child

Voice for a child

Year/ID: 2011 / A14007G11
Group: A Film
Subgroup: A14 Social & charity
Product and services category: Parental alcohol misuse awareness
Registrant: EURO RSCG HELSINKI
Country: FINLAND
Brand name: Lasinen Lapsuus / The Fragile Chilhood organization
Advertiser: Lasinen Lapsuus / The Fragile Chilhood organization
Advertising agency, city: Euro RSCG, Helsinki
Art director: Marko Vuorensola
Copywriter: Juha Koivisto
Creative director: Marko Vuorensola
Director of Photography: Pini Hellsted
Project manager: Nina Myllyharju
Music: Timo Anttila/Humina
Director: Teemu Niukkanen
Production company: Kennel Helsinki
Other credits: Client responsible: Janne Takala, producer: Petteri Lehtinen, line producer: Soili Akerlund, casting: Minna Kalenius, editor: Teemu Niukkanen, second camera: Jaakko Slotte, camera assistant: Mika Vuorinen, grip: Jukki Tuura, wardrobe and mask: Kaisu Hölttä Color, corrections: post control / Marko Terävä, VFX: Trix / Anders Helle, voice actor male: Niko Saarela, voice actor female: Heli Sutela.

Creative idea explanation: Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation's website. These stories were used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state. Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience. Films release was followed by press release which was published unchanged in all national main news medias.We exceeded the preset target amount of stories submitted by over 300%. The campaign got honorary mentions as the '2010 society communication act of the year in Finland'.




Turn on thinking "Hammer"

Turn on thinking "Hammer"

Year/ID: 2011 / A14015G11
Group: A Film
Subgroup: A14 Social & charity
Product and services category: Seat Belt and Child Passenger Safety Awareness Campaign
Registrant: BBDO WARSZAWA SP. Z O.O.
Country: POLAND
Brand name: Turn on Thinking
Advertiser: Ministry Of Infrastructure, The National Road Safety Council
Advertising agency, city: BBDO Wasaw
Art director: Rafał Michałek
Copywriter: Kamil Redestowicz
Creative director: Przemek Bogdanowicz
Project manager: Anna Pasternak
Production company: Film Produkcja
Creative idea explanation: When you're in the backseat of a car, without the seat belt fastened you become a major threat to others passengers - you become three tons ready to kill.




Turn on Thinking "Mother-In-Law"

Turn on Thinking "Mother-In-Law"

Year/ID: 2011 / A14016G11
Group: A Film
Subgroup: A14 Social & charity
Product and services category: Seat Belt and Child Passenger Safety Awareness Campaign
Registrant: BBDO WARSZAWA SP. Z O.O.
Country: POLAND
Brand name: Turn on Thinking
Advertiser: Ministry Of Infrastructure, The National Road Safety Council
Advertising agency, city: BBDO Wasaw
Art director: Rafał Michałek
Copywriter: Kamil Redestowicz
Creative director: Przemek Bogdanowicz
Project manager: Anna Pasternak
Production company: Film Produkcja
Creative idea explanation: When you're in the backseat of a car, without the seat belt fastened you become a major threat to others passengers - you become three tons ready to kill.




Waiting "Death Penalty"

Waiting "Death Penalty"

Year/ID: 2011 / A14018G11
Group: A Film
Subgroup: A14 Social & charity
Product and services category: Amnesty International
Entry Series: Violators of human rights will not wait for you to decide
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Amnesty International
Advertiser: Amnesty International
Advertising agency, city: Bold Ogilvy, Athens
Art director: Vagelis Tolias
Copywriter: Giorgos Kouveliotis, Katerina Tsoumpa
Creative director: Lazaros Nikiforidis
Director of Photography: Christos Karamanis
Project manager: Rebecca Salmona, Maggie Adamou
Director: Argyris Papadimitriou
Other credits: Miki Modiano - producer, Stamatis Hiotis - executive producer, Christina Hatzaridou - stylist, Nana Farkona - production director, George Georgiou - art director

Creative idea explanation: Although everyone is aware that amnesty international is an organization dedicated to the welfare of humanity, when we come across a petition we spend unnecessary time thinking about whether we going to sign or not. In order to demonstrate how unorthodox this practice is, we employ an unorthodox twist by showing violators of human rights, who wait before committing a crime, giving thus people more time to decide whether they are going to take action or not, as if they are waiting for their approval to proceed. The 3 themes of the campaign are freedom of speech, death penalty and sexual abuse of women. All 3 are equally devastating crimes that everyone should take a stance against immediately.




Earthquake

Earthquake

Year/ID: 2011 / A14026G11
Group: A Film
Subgroup: A14 Social & charity
URL: http://www.youtube.com/watch?v=NG3xwmm5QfA
Product and services category: Multiple Sclerosis Society Romania
Registrant: SAATCHI & SAATCHI ROMANIA
Country: ROMANIA
Brand name: Multiple Sclerosis Society Romania
Advertiser: Multiple Sclerosis Society Romania
Advertising agency, city: Saatchi & Saatchi, Bucharest
Art director: Lucian Cernat
Copywriter: Irina Popp
Creative director: Jorg Riommi
Project manager: Madalin Nitis
Director: Concrete
Production company: Pimp Film / Chainsaw
Other credits: AV Producer: Monica Garbur / Editor: Mircea Lacatus / Sound Design: Marius Lefterache

Creative idea explanation: When you suffer from Multiple Sclerosis, your body motion is significantly affected. Even the simplest movement feels like the whole world is falling apart.




HBO True Blood trailer

HBO True Blood trailer

Year/ID: 2011 / A15004G11
Group: A Film
Subgroup: A15 TV & Film Promo
URL: http://www.facebook.com/TrueBlood.Magyarorszag?sk=app_11007063052
Product and services category: HBO True Blood season III.
Registrant: LABORATORY IDEAS
Country: HUNGARY
Brand name: HBO
Advertiser: HBO Central Europe
Advertising agency, city: Laboratory Ideas, Budapest
Art director: Sándor Haszon
Creative director: Sándor Haszon
Project manager: Gergely Muka, Ádám Mattyasovszky
Production company: Laboratory 16:9
Creative idea explanation: Challenge: To communicate the start of True Blood's season 3 on HBO Hungary in a way, people will share.Solution: Since it was the start of the 3rd season, fans were already expecting information about the start. When we published the trailer of the new season on Facebook, every fan was sure to watch it. But when the video got to the end, instead of fading out, the red line of Youtube's control bar was sucked out, like it fell victim to a vampire attack.




Sir, do you understand me?

Sir, do you understand me?

Year/ID: 2011 / A15006G11
Group: A Film
Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Subtitles
Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE
Country: MACEDONIA
Brand name: Boom TV
Advertiser: One
Advertising agency, city: New Moment New Ideas Skopje
Art director: Nikola Vojnov
Copywriter: Dusan Drakalski
Creative director: Dusan Drakalski
Photographer: Gogo & Gago
Director of Photography: Slobodan Trninjic - Trn
Project manager: Filip Dimitrov
Music: Aleksandar Spasovski
Production company: The Chouchkov Brothers
Creative idea explanation: Macedonia is a country where subtitle has been used ever since the communism. People are not used to watch dubbed movies, they are always asking for subtitles. Having multiethnic society means that we need more than one translation. Boom TV offers that. The subtitle takes the leading role in this commercial where the main characters cannot understand each other without it.




One moment, please

One moment, please

Year/ID: 2011 / A15007G11
Group: A Film
Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Pause
Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE
Country: MACEDONIA
Brand name: Boom TV
Advertiser: One
Advertising agency, city: New Moment New Ideas Skopje
Art director: Nikola Vojnov
Copywriter: Dusan Drakalski
Creative director: Dusan Drakalski
Photographer: Gogo & Gago
Director of Photography: Slobodan Trninjic - Trn
Project manager: Filip Dimitrov
Music: Aleksandar Spasovski
Production company: The Chouchkov Brothers
Creative idea explanation: Boom TV for the first time on the market offers "pause" service. Maybe the only situation in the world when American police is waiting for the Macedonians while they are in the toilet.




Packing the heroes

Packing the heroes

Year/ID: 2011 / A15008G11
Group: A Film
Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Nomadity
Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE
Country: MACEDONIA
Brand name: Boom TV
Advertiser: One
Advertising agency, city: New Moment New Ideas Skopje
Art director: Nikola Vojnov
Copywriter: Dusan Drakalski
Creative director: Dusan Drakalski
Photographer: Gogo & Gago
Director of Photography: Slobodan Trninjic - Trn
Project manager: Filip Dimitrov
Music: Aleksandar Spasovski
Production company: The Chouchkov Brothers
Creative idea explanation: Boom TV is not wired and offers nomadity. While packing for vacation you can also pack your TV along with your luggage. That means that every program and every TV hero has to pack himself for a vacation with you.




Facebook: Unfriend Coal

Facebook: Unfriend Coal

Year/ID: 2011 / A16004G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Environmental activism
Registrant: SAVAGE
Country: CZECH REPUBLIC
Brand name: Greenpeace international
Advertising agency, city: Daniel Bird, Prague
Art director: Daniel Bird
Copywriter: Daniel Bird
Creative director: Daniel Bird
Designer: Jaroslav Mrazek
Illustrator: Jaroslav Mrazek
Project manager: Klara Kralickova
Director: Daniel Bird
Production company: savage
Programmer: Daniel Bird
Screenwriter: Daniel Bird
Creative idea explanation: Greenpeace wanted to put pressure on the it industry to stop relying on coal for its huge energy consumption and chose Facebook as a representative target. The commercial was released at the same time as David Fincher's Social Network film. By telling Mark Zuckerberg's story via a child's perspective, the strong case for Facebook to use renewable energy could be put forward simply and effectively.




Year Zero / OFFF Barcelona 2011

Year Zero / OFFF Barcelona 2011

Year/ID: 2011 / A16005G11
Group: A Film
Subgroup: A16 Online films
URL: http://vimeo.com/24868133
Product and services category: Main Festival Titles
Registrant: SAVAGE
Country: CZECH REPUBLIC
Brand name: OFFF Festival Barcelona 2011
Advertiser: OFFF Festival Barcelona 2011
Advertising agency, city: PostPanic, Amsterdam
Designer: Mischa Rozema, Si Scott
Photographer: Mischa Rozema, Si Scott
Illustrator: Mischa Rozena, Si Scott
Director of Photography: Jiri Malek, Mischa Rozema
Project manager: Ania Markham, Jules Tervoort, Annejes van Liempd, Klara Kralickova
Music: Hecq
Director: Mischa Rozema
Production company: Savage, PostPanic
Screenwriter: Mischa Rozema, Si Scott
Creative idea explanation: With no brief and an opportunity to make what PostPanic wanted, the opening titles reflect Mischa Rozema and Si Scott's dark thoughts on a possible future, inspired by the OFFF Festival's theme for 2011, "Year Zero". Directed by Mischa and shot on location in Prague with post carried out back in Amsterdam at PostPanic, the film guides the viewer through a grim scenario embedded with the names of artists appearing at this years's OFFF festival.




Deadlines

Deadlines

Year/ID: 2011 / A16006G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Deadline Project
Registrant: CAFÉ CREATIVE KFT.
Country: HUNGARY
Brand name: Cafe Creative
Advertising agency, city: Cafe Creative Budapest
Art director: Róbert Györgyfi
Copywriter: Antal Kaldenecker
Creative director: Ervin Sallai, Zoltán Simon
Designer: Miklós Zsengellér
Creative idea explanation: As all agencies, Cafe Creative faces the problem of clients' wanting more and better work in shorter time. We all know that for good and original ideas to be born it is essential to have enough time. With our Deadline Project we have drawn their attention to this fact in the most obvious way: we showed them ordinary people, who in less time came up with first degree ideas, when given more time, the ideas and the quality got better.




Do You Want Me

Do You Want Me

Year/ID: 2011 / A16009G11
Group: A Film
Subgroup: A16 Online films
URL: http://Www.do-You-Want.me
Product and services category: social activity
Registrant: LLC GRAPE
Country: RUSSIA
Brand name: Femen
Advertiser: Femen
Advertising agency, city: Grape, Moscow
Art director: Aleksey Nikolaev
Copywriter: Mikhail Koroteev
Creative director: Vlad Sitnikov
Production company: Ailove
Other credits: VGNC

Creative idea explanation: The goal of the 'Do you want me?' project was to draw attention of the international web-community to a problem of sex-tourism in Ukraine, and to show that, as mentioned by Femin activists, 'Ukraine is no brothel'.. Website do-you-want.me gives every user a chance to find himself in an urban den of inquity, pick a girl or a guy (tastes differ) for a paid 'one time pleasure'. Before the erotic dance starts, the user must prove his solvency by activating the webcam and showing a banknote. Only after the virtual character sees the money, will the story continue. Few will like the way the story goes - a trivial plot, so it seems... evolves into a naked truth (both literally and metaphorically) - we see how our paid sex-partner is being beaten up and addicted to drugs.




Hans in the hood

Hans in the hood

Year/ID: 2011 / A16011G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Freeway Cola
Registrant: SEK & GREY OY
Country: FINLAND
Brand name: Lidl freeway Cola
Advertiser: Lidl
Advertising agency, city: SEK & GREY Oy
Art director: Mikko Halonen
Copywriter: Sami Korjus, Jani Tynnilä
Creative director: Tommi Laiho
Illustrator: Kim Sinisalo, Production Art Director
Director: Oskar Bard, Aida Chehrehgosha
Production company: Hobby Film & Hobby Factory
Other credits: Executive Producer: Calle Isberg, Producer: Gustav Oldén, Jussi Sahrman: Marketing Manager Lidl

Creative idea explanation: Heroic story about the not so well - known German basketball player who gets his strenght and talent by drinking Lidl's freeway Cola.




The Parade

The Parade

Year/ID: 2011 / A16013G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Service: Amnesty's SMS -petition
Registrant: SEK & GREY OY
Country: FINLAND
Brand name: Amnesty international
Advertiser: Amnesty International
Advertising agency, city: SEK & GREY Oy
Art director: Mikko Halonen, Kim Sinisalo, Juhamatti Murtomäki
Copywriter: Sami Korjus, Mikko Kaivo - Oja
Creative director: Tommi Laiho
Other credits: Minna Etsalo, Production Art Director / Anu Merenlahti, Art Director; Amnesty International / Frank Johansson, Director, Amnesty International / Ilpo Kiiskinen, Campaign Coordinator, Digital Media; Amnesty International

Creative idea explanation: Amnesty International wanted to create a viral video to promote the launch of its new SMS petition campaign. China is one of many countries notorious for the pervasive violation of human rights. The video combines actual footage of an official Chinese parade and re-scripted subtitles to make a powerful point. The aim was to express Amnesty's message in a dark, humorous and provocative way that encouraged viewers to share the video with their friends and online communities.




Angry Birds Live

Angry Birds Live

Year/ID: 2011 / A16014G11
Group: A Film
Subgroup: A16 Online films
URL: http://www.youtube.com/watch?v=jzIBZQkj6SY
Product and services category: Deutsche Telekom
Registrant: SAATCHI & SAATCHI POLAND SP. Z O.O.
Country: POLAND
Brand name: T-Mobile
Advertiser: Deutsche Telekom
Advertising agency, city: Saatchi & Saatchi Poland
Art director: Luca Pannese
Copywriter: Luca Lorenzini
Creative director: Jason Romeyko
Designer: Perry Newberry
Photographer: Florian Geiss
Director of Photography: Brett Turnbull
Project manager: Matt Hearn
Music: Mad Planet, performed by The Always Drinking Marching Band
Director: LEGS - Greg Brunkalla
Production company: Rokkit, UK
Programmer: c/o Rovio
Screenwriter: Jason Romeyko, Luca Pannese, Luca Lorenzini
Other credits: Deutsche Telekom: Hans Christian Schwingen, chief marketing officer; Wolfgang Kampbartold, VP international communications; Ayten Pekerman, head of international marketing communications; Sonja Wessel, international marketing communications; Martin Jaros, director of marketing communications; Denisa Fuksova, senior head of media & marketing communications; Michaela Ladmanova, ATL specialist; Verena Flude, head of internal PR; Saatchi & Saatchi: James Griffiths, international account director; Charlotte Cook, business leader; Jason Lonsdale, international planning director; Nina Stegmann, international account manager; Camden Hauge, account executive; Edel Clancy, account co-ordinator; Ryan Shellard, designer (print); Kate O'Mulloy and Jennifer Kennedy-producers, Saatchi & Saatchi; Andrew Levene-producer, Rokkit; Dominic Cheung-editor; Naz Foroodian-producer (Trim), Saatchi & Saatchi: Jakub Zielecki/Martin Winther

Creative idea explanation: T is democratizing smartphones so they made them affordable so everyone can join in all the fun they have to offer wherever they are. We built a life-size version of the cult game "Angry Birds" in Barcelona. The video of the event has been seen almost 8 million times on Youtube over 3 months with it reaching over 6.3 million in the first 15 days. Importantly, for a brand which believes in "Life Is For Sharing" it is in the top 5 shared ads of all time on the internet (source Viral Video Charts). Cut-down versions of the footage appeared in TV ads across Hungary, Poland, Czech Republic, Croatia, Bulgaria, Romania, Greece, and Netherlands.



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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