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Film

Grand Prix

Munich


Group: A - Film
Subgroup: Leisure, entertaiment, culture & education

Registrant: EURO RSCG, A.S.
Country: CZECH REPUBLIC
Advertiser: National Museum
Advertising agency: Euro RSCG, a.s. (Prague)
Production house: ARMADA FILMS
Director: Jakub Hussar
Creative director: Eduard KaubaArt
Director: Ales Pokorny
Copywriter: Filip Kukla/Pavel Fris
Short description: Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain, and Daladier forced Czechoslovakia to give part sof its territory to Nazi Germany. The Munich Agreement is now exhibited at the Czech National Museum for the first time.




Golden Drum

Escalator

Group: A - Film
Subgroup: Alcoholic drinks

Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: Stiegl
Advertiser: Stieglbrauerei zu Salzburg GmbH
Advertising agency: Demner, Merlicek & Bergmann (Vienna)
Production house: Projekt X (Vienna)
Director: Herbert Gaspari, Clemens Haipl, Gerald Votava - Projekt X
Creative director: Rosa Haider, Tolga Buyukdoganay
Music: Sound
Studio: Soundfeiler
Art Director: Tolga Buyukdoganay
Copywriter: Lukas Grossebner
Short description: Concept: As the name and the logo of the brand comes from "stairs" and also all advertising campaigns have been influenced by those, we decided to integrate the stairs in a new way. This time we used an escalator. Which gave us the opportunity to mimic a ski jumper doing a massive jump. Showing our support to the Austrian ski jump team in a funny way. Objective: To communicate that Stiegl is official partner of the OeSV Nordic ski jump team.
Others: Agency TV Producer: Maresi McNab, Media agency: Media 1







The Way It Was Meant To Be

Group: A - Film
Subgroup: Media

Registrant: HASAN & PARTNERS
Country: FINLAND
Brand name: Ilta-Sanomat Newspaper
Advertiser: Ilta-Sanomat
Advertising agency: hasan&partners
Production house: Hobby Films Stockholm
Director: Magnus Renfors
Creative director: Eka Ruola
Music: sound design: Edward Bjorner.
Music Supervisor: Macke Bergqvist
Art Director: Mikael Nemeschansky
Copywriter: Anssi Jarvinen
Photography/Ilustrations: Kjell Lagerroos
Short description: Ilta-Sanomat is the biggest and oldest tabloid in Finland. People were consuming more of Ilta-Sanomat online, but at the same time buing less of the actual newspaper. So, Ilta-Sanomat reinvented the newspaper to better serve the situation, giving the two medias their own specific roles. The web was to bring the news as they happen and let people interact and at the same time the newspaper went deeper into the stories behind the news.







Transformations

Group: A - Film
Subgroup: Home furnishing & appliances

Registrant: MFIVE CREATIVE GROUP
Country: RUSSIA
Advertiser: "Interior Club" furniture salon
Advertising agency: mfive creative group (Moscow)
Production house: mfive (Moscow)
Director: Maksim Buchenkov (mfive)
Creative director: Marina Majorova
Art Director: Maksim Buchenkov
Copywriter: Marina Majorova
Short description: Your home should be safe, if the small child is living there. It should be safe in each detail: It should be safe so much, that even the balloon that has passed through all the ins and outs of the sofa escaped unhurt... And what about the child??? She is sleeping sound long ago.




Silver Drum

A Soldier's Last Wish

Group: A - Film
Subgroup: Social & charity

Registrant: TBWAPHS HELSINKI
Country: FINLAND
Brand name: Helsinki Missio
Advertiser: Helsinki Missio
Advertising agency: TBWAPHS Helsinki (Helsinki)
Production house: PHSScreen (Helsinki)
Director: Markku Haapalehto
Music: Philip Glass - Facades
Art Director: Minna Lavola
Copywriter: Markku Haapalehto, Mira Olsson
Photography/Ilustrations: Kjell Lagerroos Fsc
Short description: A 91 year-old veteran who's at the terminal stage of his treatment wants to make peace with his past before it's too late. This demands a mentally and physically exhausting journey behind the old enemy line in Russia. A journey to the place and the moment when his whole life took the most dramatic turn.
Others: Cinemat: Kjell Lagerroos Fsc, Producer: Olli Korpiala, Editor: Sami Kuusela, Sound Design: Tuomas Se







Escalator

Group: A - Film
Subgroup: Internet films

Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: Stiegl
Advertiser: Stieglbrauerei zu Salzburg GmbH
Advertising agency: Demner, Merlicek & Bergmann (Vienna)
Production house: Projekt X (Vienna)
Director: Herbert Gaspari, Clemens Haipl, Gerald Votava - Projekt X
Creative director: Rosa Haider, Tolga Buyukdoganay
Music: Sound Studio: Soundfeiler
Art Director: Tolga Buyukdoganay
Copywriter: Lukas Grossebner
Short description: Concept: As the name and the logo of the brand comes from "stairs" and also all advertising campaigns have been influenced by those, we decided to integrate the stairs in a new way. This time we used an escalator. Which gave us the opportunity to mimic a ski jumper doing a massive jump. Showing our support to the Austrian Ski jump team in a funny way. Objective: To communicate that Stiegl is official partner of the OSV Nordic ski jump team.
Others: Agency TV Producer: Maresi McNab, Media agency: Media 1







Goodness

Group: A - Film
Subgroup: food

Registrant: McCANN ERICKSON ATHENS
Country: GREECE
Brand name: Altis Olive Oil
Advertiser: Elais - Unilever
Advertising agency: McCann Erickson Athens
Production house: BOO Productions (Athens)
Director: Panos Koronis
Creative director: Eleni Zisimopoulou
Music: Coti K.Art Director: Lena Kalothetou
Copywriter: Eleni Zisimopoulou
Others: Marina Tsopouroglou







Real Beer For Real Guys

Group: A - Film
Subgroup: Alcoholic drinks

Registrant: KASPEN
Country: CZECH REPUBLIC
Brand name: Pardal
Advertiser: Budejovicky Budvar n.p.
Advertising agency: Kaspen Prague
Production house: Stillking Prague
Director: Wolfberg
Creative director: Lester Tullet
Art Director: Tomas Vesely
Copywriter: Dan Fris
Short description: Pardal is the first Czech beer fine tuned by the drinkers themselves. This TV spot tells the story of its creation in a very personal way featuring real guys that helped to fine tune the product. So actually Pardal is not only the first beer in Czech republic fine tuned by the drinkers, but it is also first beer brand that has an ad fine tuned by its drinkers.
Others: Pintlich, Pardals







Squirrels

Group: A - Film
Subgroup: food

Registrant: BBDO MOSCOW
Country
: RUSSIA
Brand name: SnickersAdvertiser: Mars LLC
Advertising agency: BBDO Moscow
Production house: "Zheleznaya Ulitka"
Creative director: none
Art Director: Andrey Ivanov
Copywriter: Nikolay Megvelidze
Short description: The advertising idea developed is "there are so many nuts in Snickers More Nuts that squirrels being great nuts lovers freak out with astonishment".







Stop the Suffering

Group: A - Film
Subgroup: Health & beauty

Registrant: LEO BURNETT BEIRUT
Country: LEBANON
Brand name: Pert Plus
Advertiser: Procter & Gamble
Advertising agency: Leo Burnett Beirut, Beirut
Production house: Bent Image Lab (USA)
Director: Daniel Garcia
Creative director: Bechara Mouzannar / Ghida Younes
Music: QuanticaArt Director: Areej Mahmoud / Yasmina Baz
Copywriter: Rana Najjar
Short description: Most shampoo brands in the market have dealt with hair-fall, yet somehow, most had a similar approach focused on Before & After models, Big percentage claims & Great hairshots. Our challenge was to figure out how to make our communication stand out among the clutter while connecting with our young primary audience. Stemming from an insight that people who suffer from hair-fall feel genuinely sorry & concerned about their falling hair, we decided to create a tragic hair-fall experience. The result: people who saw this film have been telling us they will never see their falling hairs in the same way, ever again.
Others: Agency TV Producer: Rayanne Smyara







Vase

Group: A - Film
Subgroup: Social & charity

Registrant: McCANN ERICKSON Polska Sp. z o.o.
Country: POLAND
Advertiser: Children Under Protection Agreement
Advertising agency: McCann Erickson Poland
Production house: ProProduction
Director: Xawery Zulawski
Creative director: Iwona Kluszczynska, Teresa Biernacka, Wojtek Dagiel
Art Director: Lukasz Kotlinski, Iza Przepiorska-KotlinskaCopywriter: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Short description: Don't hit your children.
Others: Bartosz Butitta, Gosia Lastowiecka


12.10.2009

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Golden Drum 2009
Golden Drum 2009, 2009 .

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