 Состав рекламного рынка
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Победители в номинации PR
Grand Prix
Israeli Water Crises Year/ID: 2009 / H59002 Group: PR Subgroup: Government relations and public affairs Registrant: SCHERF COMMUNICATIONS Country: ISRAELBrand name: "How we dried-up a Sports Illustrated Cover Girl" Advertiser: Israeli Water Authority Others: Shahar Segal / Romem Seranga / Adi Weinberg / Uri Schor PR project manager: Motti Scherf / Eli Sha'ked / Yossi Vadana
Golden Drum
"Proud of yourself" - awearness rasing, communication and information campaign for the Slovenian Army Year/ID: 2009 / H61011 Group: PR Subgroup: Integrated & holistic communication Registrant: PRISTOP D.O.O. Country: SLOVENIJA Brand name: Slovenian Army Advertiser: Ministry of Defense CEE regional PR Campaign 'History beneath your feet' for the thematic TV channel Viasat History Year/ID: 2009 / H49003 Group: PR Subgroup: Marketing PR - media, Arts and Entertainment Registrant: PROBAKO COMMUNICATIONS Country: HUNGARY Brand name: Viasat History Advertiser: Viasat Hungaria Zrt Others: cooperating agencies: Pram (CZ), Propaganda Consulting (RO), Glaubicz Garwolinska Consultants (PL)PR project manager: Bence Danko Ebay Attack Year/ID: 2009 / H62002 Group: PR Subgroup: Unconventional communication Registrant: WALKER WERBEAGENTUR AG Country: SWITZERLAND Brand name: Amnesty International Advertiser: Amnesty International HTTP address: www.ebay.ch Advertising agency: Walker Werbeagentur AG Creative director: Pius Walker Art Director: Nik Hodel Copywriter: Martin Arnold Short description: Every year, an estimated 2 million women and young girls are victims of trafficking. Amnesty International's task is to bring attention to this serious violation of human rights. In order to inform people we have created a PR campaign. With the help of 188 Amnesty activists, we launched an overnight offensive, planned to the last detail. We used eBay to get our message across: In hundreds of live auctions, we offered women for sale. A closer look and the consumer discovered the ad's true meaning and realized how shockingly easy it is to buy a woman these days. Others: Creative Director: Pius Walker, Copywriter: Martin Arnold, Art Direction: Nik Hodel PR project manager: Adrian Fluri Khede Kasra Year/ID: 2009 / H55006 Group: PR Subgroup: Public engagement & participation Registrant: LEO BURNETT BEIRUT Country: LEBANON Brand name: Women Empowerment Program Advertiser: Hariri Foundation Others: Bechara Mouzannar / Chermine Assadian / Tania Saleh / Nayla Baaklini / Reem Kotob / Roula Asmar / Yasmina Baz / Lea Salibi / Rana Najjar / Rana Khoury PR project manager: Nada Abi Saleh / Dima Kfouri Recruitment Campaign in OKD Year/ID: 2009 / H45002 Group: PR Subgroup: Corporate branding Registrant: BISON & ROSE, S.R.O. Country: CZECH REPUBLIC Advertiser: OKD, a.s. Media agency: Mind Share, s.r.o. Selling Hope Year/ID: 2009 / H56006 Group: PR Subgroup: (Corporate) social responsibility Registrant: LEO BURNETT Country: USA Brand name: Red Cross Advertiser: Portugese Red Cross Others: Chacho Puebla, Erick Rosa, Renato Lopes, Daniel Palma, Cristina Almeida, Antonio Junior, Antonio Franca, Fredrico Bosch, Ines Almeida, Renata Ferreira, Tura, Monica Rocha, Hugo Lage PR project manager: Marta Guilaraes World's First Ephemeral Museum Year/ID: 2009 / H50001 Group: PR Subgroup: Marketing PR - Travel, Tourism & Leisure Registrant: LEO BURNETT Country: USA Brand name: Pampero Rum Advertiser: Diageo Portugal Others: Chacho Puebla, Juan Christmann, Ricardo Toledo, Tura, Cristina Almeida, Antonio Junior, Antonio Franca, Frederico Bosch, Ines Almeida, Franscisco Silva, Monica Rocha, Hugo Lage PR project manager: Marta Guilaraes
Silver Drum
A mate from the past. 1944 live. Year/ID: 2009 / H55011 Group: PR Subgroup: Public engagement & participation Registrant: SAN MARKOS&ON BOARD PUBLIC RELATIONS Country: POLAND Advertiser: Promotion Department of the City of Warsaw AmCham B&H Intellectual property rights campaign in Bosnia-Herzegovina Year/ID: 2009 / H55007 Group: PR Subgroup: Public engagement & participation Registrant: PRISTOP BH D.O.O. Country: BOSNIA AND HERZEGOVINA Brand name: IPR Institute Advertiser: AmCham B&H PR project manager: Sabina Duman BAUfair - Against the Shadow Economy Year/ID: 2009 / H59001 Group: PR Subgroup: Government relations and public affairs Registrant: ESPRIT PUBLIC RELATIONS GMBH Country: AUSTRIA Advertiser: Austrian Federal Guild of Builders (Bundesinnung Bau) PR project manager: Stefan B. Szalachy Bookfest 2008. Books have answers Year/ID: 2009 / H62006 Group: PR Subgroup: Unconventional communication Registrant: MCCANN PR ROMANIA Country: ROMANIA Brand name: Bookfest Advertiser: The Romanian Publishers' Association PR project manager: Andreea Leonte Bridge of Hearts Year/ID: 2009 / H56010 Group: PR Subgroup: (Corporate) social responsibility Registrant: TURKCELL ILETISIM A.S Country: TURKEY Brand name: Turkcell Advertiser: Turkcell Iletisim Hizmetleri A.S. Fight for security Year/ID: 2009 / H59006 Group: PR Subgroup: Government relations and public affairs Registrant: ON BOARD PUBLIC RELATIONS SP. Z O.O. Country: POLAND Advertiser: NSZZ Solidarnosc From Love to Life. AVON against breast cancer Year/ID: 2009 / H56003 Group: PR Subgroup: (Corporate) social responsibility Registrant: ALL CHANNELS COMMUNICATION Country: BULGARIA Brand name: AVON From Love to Life Advertiser: AVON Bulgaria Others: Diana Dimitrova PR project manager: Maria Slavova Polish Day of Hugs Year/ID: 2009 / H46009 Group: PR Subgroup: Marketing PR - Consumer Goods Registrant: CISZEWSKI PUBLIC RELATIONS Country: POLAND Brand name: Hoop Cola Advertiser: Hoop Polska PR project manager: Barbara Soltysinska When values become more than just a couple of words on the paper Year/ID: 2009 / H44005 Group: PR Subgroup: Internal communication Registrant: PRISTOP D.O.O. Country: SLOVENIJA Brand name: Ljubljanske mlekarne Advertiser: Ljubljanske mlekarne d.d. 
08.10.2009
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