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PR

Grand Prix

Israeli Water Crises


Year/ID: 2009 / H59002
Group: PR
Subgroup: Government relations and public affairs

Registrant: SCHERF COMMUNICATIONS
Country: ISRAELBrand name: "How we dried-up a Sports Illustrated Cover Girl"
Advertiser: Israeli Water Authority
Others: Shahar Segal / Romem Seranga / Adi Weinberg / Uri Schor
PR project manager: Motti Scherf / Eli Sha'ked / Yossi Vadana

Golden Drum

"Proud of yourself" - awearness rasing, communication and information campaign for the Slovenian Army


Year/ID: 2009 / H61011
Group: PR
Subgroup: Integrated & holistic communication

Registrant: PRISTOP D.O.O.
Country: SLOVENIJA
Brand name: Slovenian Army
Advertiser: Ministry of Defense




CEE regional PR Campaign 'History beneath your feet' for the thematic TV channel Viasat History

Year/ID: 2009 / H49003
Group: PR
Subgroup: Marketing PR - media, Arts and Entertainment

Registrant: PROBAKO COMMUNICATIONS
Country: HUNGARY
Brand name: Viasat History
Advertiser: Viasat Hungaria Zrt
Others: cooperating agencies: Pram (CZ), Propaganda Consulting (RO), Glaubicz Garwolinska Consultants (PL)PR project manager: Bence Danko




Ebay Attack

Year/ID: 2009 / H62002
Group: PR
Subgroup: Unconventional communication

Registrant: WALKER WERBEAGENTUR AG
Country: SWITZERLAND
Brand name: Amnesty International
Advertiser: Amnesty International
HTTP address: www.ebay.ch
Advertising agency: Walker Werbeagentur AG
Creative director: Pius Walker
Art Director: Nik Hodel
Copywriter: Martin Arnold
Short description: Every year, an estimated 2 million women and young girls are victims of trafficking. Amnesty International's task is to bring attention to this serious violation of human rights. In order to inform people we have created a PR campaign. With the help of 188 Amnesty activists, we launched an overnight offensive, planned to the last detail. We used eBay to get our message across: In hundreds of live auctions, we offered women for sale. A closer look and the consumer discovered the ad's true meaning and realized how shockingly easy it is to buy a woman these days.
Others: Creative Director: Pius Walker,
Copywriter: Martin Arnold,
Art Direction: Nik Hodel
PR project manager: Adrian Fluri




Khede Kasra

Year/ID: 2009 / H55006
Group: PR
Subgroup: Public engagement & participation

Registrant: LEO BURNETT BEIRUT
Country: LEBANON
Brand name: Women Empowerment Program
Advertiser: Hariri Foundation
Others: Bechara Mouzannar / Chermine Assadian / Tania Saleh / Nayla Baaklini / Reem Kotob / Roula Asmar / Yasmina Baz / Lea Salibi / Rana Najjar / Rana Khoury
PR project manager: Nada Abi Saleh / Dima Kfouri




Recruitment Campaign in OKD

Year/ID: 2009 / H45002
Group: PR
Subgroup: Corporate branding

Registrant: BISON & ROSE, S.R.O.
Country: CZECH REPUBLIC
Advertiser: OKD, a.s.
Media agency: Mind Share, s.r.o.




Selling Hope

Year/ID: 2009 / H56006
Group: PR
Subgroup: (Corporate) social responsibility

Registrant: LEO BURNETT
Country: USA
Brand name: Red Cross
Advertiser: Portugese Red Cross
Others: Chacho Puebla, Erick Rosa, Renato Lopes, Daniel Palma, Cristina Almeida, Antonio Junior, Antonio Franca, Fredrico Bosch, Ines Almeida, Renata Ferreira, Tura, Monica Rocha, Hugo Lage
PR project manager: Marta Guilaraes




World's First Ephemeral Museum

Year/ID: 2009 / H50001
Group: PR
Subgroup: Marketing PR - Travel, Tourism & Leisure

Registrant: LEO BURNETT
Country: USA
Brand name: Pampero Rum
Advertiser: Diageo Portugal
Others: Chacho Puebla, Juan Christmann, Ricardo Toledo, Tura, Cristina Almeida, Antonio Junior, Antonio Franca, Frederico Bosch, Ines Almeida, Franscisco Silva, Monica Rocha, Hugo Lage
PR project manager: Marta Guilaraes

Silver Drum

A mate from the past. 1944 live.

Year/ID: 2009 / H55011
Group: PR
Subgroup: Public engagement & participation

Registrant: SAN MARKOS&ON BOARD PUBLIC RELATIONS
Country: POLAND
Advertiser: Promotion Department of the City of Warsaw




AmCham B&H Intellectual property rights campaign in Bosnia-Herzegovina

Year/ID: 2009 / H55007
Group: PR
Subgroup: Public engagement & participation

Registrant: PRISTOP BH D.O.O.
Country: BOSNIA AND HERZEGOVINA
Brand name: IPR Institute
Advertiser: AmCham B&H
PR project manager: Sabina Duman




BAUfair - Against the Shadow Economy

Year/ID: 2009 / H59001
Group: PR
Subgroup: Government relations and public affairs

Registrant: ESPRIT PUBLIC RELATIONS GMBH
Country: AUSTRIA
Advertiser: Austrian Federal Guild of Builders (Bundesinnung Bau)
PR project manager: Stefan B. Szalachy




Bookfest 2008. Books have answers

Year/ID: 2009 / H62006
Group: PR
Subgroup: Unconventional communication

Registrant: MCCANN PR ROMANIA
Country: ROMANIA
Brand name: Bookfest
Advertiser: The Romanian Publishers' Association
PR project manager: Andreea Leonte




Bridge of Hearts

Year/ID: 2009 / H56010
Group: PR
Subgroup: (Corporate) social responsibility

Registrant: TURKCELL ILETISIM A.S
Country: TURKEY
Brand name: Turkcell
Advertiser: Turkcell Iletisim Hizmetleri A.S.




Fight for security

Year/ID: 2009 / H59006
Group: PR
Subgroup: Government relations and public affairs

Registrant: ON BOARD PUBLIC RELATIONS SP. Z O.O.
Country: POLAND
Advertiser: NSZZ Solidarnosc




From Love to Life. AVON against breast cancer

Year/ID: 2009 / H56003
Group: PR
Subgroup: (Corporate) social responsibility

Registrant: ALL CHANNELS COMMUNICATION
Country: BULGARIA
Brand name: AVON From Love to Life
Advertiser: AVON Bulgaria
Others: Diana Dimitrova
PR project manager: Maria Slavova




Polish Day of Hugs

Year/ID: 2009 / H46009
Group: PR
Subgroup: Marketing PR - Consumer Goods

Registrant: CISZEWSKI PUBLIC RELATIONS
Country: POLAND
Brand name: Hoop Cola
Advertiser: Hoop Polska
PR project manager: Barbara Soltysinska




When values become more than just a couple of words on the paper

Year/ID: 2009 / H44005
Group: PR
Subgroup: Internal communication

Registrant: PRISTOP D.O.O.
Country: SLOVENIJA
Brand name: Ljubljanske mlekarne
Advertiser: Ljubljanske mlekarne d.d.

08.10.2009

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Golden Drum 2009
Golden Drum 2009, 2009 .

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