08 декабря 2016 г.

Шорт-лист Digital


Contactless Website

Contactless Website

Year/ID: 2011 / G70001G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: ourpresentationpage.com/contactless/
Product and services category: Contactless payments
Registrant: ZARAGUZA DIGITAL
Country: SLOVAK REPUBLIC
Brand name: Tatra banka
Advertiser: Tatra banka
Advertising agency, city: Zaraguza Digital, Bratislava
Art director: Marek Polakovic
Copywriter: Miro Sifra, Mirka Kasanicka, Michal Pastier
Creative director: Michal Pastier
Project manager: Marko Kolar
Programmer: Michal Duzek
Creative idea explanation: Our mission was to introduce contactless payments and its benefits on a microsite for Tatra banka bank. To create a viral attraction we have developed a website which you can control by moving your hands! The unique microsite became a sharing hit on Facebook also thanks to its great nickname: Minority Report Web.




Do You Want Me

Do You Want Me

Year/ID: 2011 / G70008G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://Www.do-You-Want.me
Product and services category: social activity
Registrant: LLC GRAPE
Country: RUSSIA
Brand name: Femen
Advertiser: Femen
Advertising agency, city: Grape, Moscow
Art director: Alexey Nikolaev
Copywriter: Mikhail Koroteev
Creative director: Vladilen Sitnikov
Production company: Ailove
Other credits: VGNC

Creative idea explanation: The goal of the 'Do you want me?' project was to draw attention of the international web-community to a problem of sex-tourism in Ukraine, and to show that, as mentioned by Femin activists, 'Ukraine is no brothel'.. Website do-you-want.me gives every user a chance to find himself in an urban den of inquity, pick a girl or a guy (tastes differ) for a paid 'one time pleasure'. Before the erotic dance starts, the user must prove his solvency by activating the webcam and showing a banknote. Onlyafter the virtual character sees the money, will the story continue. Few will like the way the story goes - a trivial plot, so it seems... evolves into a naked truth(both literally and metaphorically) - we see how our paid sex-partner is being beaten up and addicted to drugs.




What's going on?

What's going on?

Year/ID: 2011 / G70009G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://show.b-reel.com/ilta/eng_site/index.html
Product and services category: Ilta-Sanomat website
Registrant: HASAN & PARTNERS
Country: FINLAND
Brand name: Ilta-Sanomat
Advertiser: Sanoma News Oy, Ilta-Sanomat
Advertising agency, city: hasan & partners, Helsinki
Art director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Creative director: Anssi Järvinen
Project manager: Liisa Frick, Jussi Lindholm
Production company: B-Reel
Other credits: Strategic: Tobias Wacker, B-Reel, Executive Producer: Cecilia Bernard, Prod. manager: Jenny Olsson, Client: Ilta-Sanomat, Kari Mononen, Linda Rosti

Creative idea explanation: An online tool at Finnish news website, Ilta-Sanomat, visualizes the news so you can see how much play various stories are getting across the social media spectrum. Each article's social media share - the total reads, recommendations, tweets and comments - is calculated and visualized as a circle. Circles are grouped and coloured by their category, forming a real time graphic that feeds off readers' interactions with the news. Data is saved every hour, so readers can follow how the news grow and change throuhgout the day. We created the application to coincide with the relaunch of Finland's second largest tabloid news website.




Human Piano

Human Piano

Year/ID: 2011 / G70014G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://www.humanpiano.org
Product and services category: Human Discrimination
Registrant: GREY ISTANBUL
Country: TURKEY
Brand name: Amnesty
Advertiser: Amnesty
Advertising agency, city: Grey, Istanbul
Art director: Ismail Koc, Bulent Sengul
Copywriter: Cem Cetin
Creative director: Ergin Binyildiz, Mustafa Baripoglu, Engin Kafadar
Music: Omer Ahunbay, Burak Ekinil




Show me your desktop and I'll tell you who you are

Show me your desktop and I'll tell you who you are

Year/ID: 2011 / G70019G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://usevaseline.com/
Product and services category: Company's website
Registrant: NIENALTOWSKI.COM
Country: POLAND
Brand name: Vaseline Advertising
Advertiser: Vaseline Adveritising
Advertising agency, city: Vaseline Advertising, Warsaw
Art director: Krzysztof Nienaltowski
Copywriter: Liliana Nienaltowska
Creative director: Krzysztof Nienaltowski
Designer: Krzysztof Nienaltowski
Project manager: Stefania Nienaltowska
Music: Jerzy Stepniewski, Zbigniew Stepniewski
Programmer: Andrzej Stepniewski
Creative idea explanation: Vaseline Advertising is a small family business employing one creative team and one account manager. Our company website is a copy of the standard desktop of the most popular operating system around the world, Windows XP. On usevaseline.com you can use almost all options of Windows XP: delete files, edit text documents, move windows, play audio and video files, open pictures etc. All of that just to give you an illusion that you enter our home computer and watch private content along with our portfolio. Almost every personal computer contains files that you don't want to share with everybody. While searching for controversial materials on our computer, a visitor opens and checks almost every file. In this way he learns our portfolio inside out. Then it's much easier for our potential client to decide if he wants to co-operate with our company.




Octavia 360?

Octavia 360?

Year/ID: 2011 / G70021G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: www.octavia360.com
Product and services category: Škoda Octavia
Registrant: LEAGAS DELANEY PRAHA S.R.O.
Country: CZECH REPUBLIC
Brand name: Škoda Auto
Advertising agency, city: Leagas Delaney Praha s.r.o.
Art director: Felipe Franco
Copywriter: Petr Cech
Creative director: Hermann Waterkamp, Leonard Savage
Production company: Freiland
Creative idea explanation: Skoda Octavia owners have lots going on. Their lives are full of uncertainties and responsibilities. There are lots of ways an Octavia can help them, but too many to fit in 30'. So we needed a film with a different point of view. Using a mouse people could experience 360В° video from point of view of driving Skoda Octavia. It's more than a film, it's the first fully 360В° commercial.




Write on the sky

Write on the sky

Year/ID: 2011 / G70023G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: www.orange.ro/scriepecer/en
Product and services category: Service, Telecom
Registrant: SENIOR INTERACTIVE
Country: ROMANIA
Brand name: Orange
Advertising agency, city: Bucharest
Art director: Andrei Orcula
Copywriter: Marius Matei
Designer: Daniel Pisica
Project manager: Razvan Albu
Production company: Senior Interactive
Programmer: Teo Onicel
Creative idea explanation: We come up with a whole new way of communicating: an innovative messaging service that uses augmented reality, a project called "Write on the sky" - a website that allowed people to post messages anywhere in the world, up in the sky, and then see them with their wonder phones. Launched on the Christmas Eve, the platform quickly attracted the internet users' attention. During the first month 20000 people had visited the website, and 1500 messages in 15 languages, within 5 continents.As a result, after only one month, 100000 people visited the website and almost 6000 messages were published.




Experience Logomo

Experience Logomo

Year/ID: 2011 / G70027G11
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://www.satumaa.eu/logomo/
Product and services category: Culture centre
Registrant: ADVERTISING AGENCY SATUMAA LTD
Country: FINLAND
Brand name: Logomo
Advertiser: Rakennusyhtiö Hartela
Advertising agency, city: Advertising Agency Satumaa Ltd
Art director: Juha Saarinen
Copywriter: Jari Salonen
Designer: Matias Mero
Photographer: Mikael Gustafsson
Project manager: Minna Koivurinta, Marko Edfelt
Director: Nalle Sjöblad
Production company: Also Starring Ltd, Viidakkorumpu 2.0 Ltd
Programmer: Jukka Kokko
Other credits: Petteri Lehtinen, Rani Salminen, Jari Liitola

Creative idea explanation: We create unconventional concept which transformed this previously industrial warehouse into a cultural center for promoting the upcoming events and draw in the public's interest.




Beck's Sobriety Test App

Beck's Sobriety Test App

Year/ID: 2011 / G71002G11
Group: G Digital
Subgroup: G71 Mobile sites & apps
URL: http://goo.gl/mL8A3
Product and services category: Social Awareness Mobile App for Beer Brand
Registrant: LEO BURNETT BEOGRAD
Country: SERBIA
Brand name: Beck's
Advertiser: StarBev
Advertising agency, city: Leo Burnett Belgrade
Art director: Rade Saptovic
Copywriter: Dubravka Strbac
Creative director: Anja Radulovic
Project manager: Vladimir Vucicevic, Andreja Milkic
Other credits: Nemanja Stojanovic, Milos Ivosevic, Ivan Zornic

Creative idea explanation: We want people to drink Beck's responsibly - that's why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task - like fitting a key into a keyhole. And, as we all know, Beck's logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there's no going Beck's!




iPad

iPad

Year/ID: 2011 / G71003G11
Group: G Digital
Subgroup: G71 Mobile sites & apps
URL: http://entries.at/Einreichungen/vgt/index.html
Product and services category: Association Combating Animal Factories
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: VGT (Association Combating Animal Factories)
Advertiser: VGT (Association Combating Animal Factories)
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Roman Steiner
Copywriter: Arno Reisenbuechler
Creative director: Franz Merlicek
Production company: codewort publishing gmbh
Other credits: Graphic: Stefan Oehner, Art Buying: Ilona Urikow, Digital Producer: Andreas Wochenalt, Account Management: Markus Dammelhart

Creative idea explanation: There's blood sticking to every genuine fur - a fact which this interactive iPad ad communicates in an exceptionally dramatic manner.




Secrets Behind Paintings

Secrets Behind Paintings

Year/ID: 2011 / G71004G11
Group: G Digital
Subgroup: G71 Mobile sites & apps
Product and services category: National Gallery re-opening
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: National Museum in Krakow
Advertiser: PZU S.A. - National Museum in Krakow
Advertising agency, city: Leo Burnett Warsaw
Art director: Krzysztof Iwinski
Copywriter: Pawel Heinze
Creative director: Heinze Iwinski
Production company: Opus Film - K2
Other credits: Sebastian Oszczepalinski - Head of Digital

Creative idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.




My blood group

My blood group

Year/ID: 2011 / G72003G11
Group: G Digital
Subgroup: G72 Social network & community
URL: ourpresentationpage.com/my-blood-group/
Product and services category: Blood donation
Registrant: ZARAGUZA DIGITAL
Country: SLOVAK REPUBLIC
Brand name: Dovera
Advertising agency, city: Zaraguza Digital, Bratislava
Art director: Marek Polakovic
Copywriter: Mirka Kasanicka, Michal Pastier
Creative director: Michal Pastier
Project manager: Viera Svarova
Programmer: Miro Senka, Pavol Eichler
Other credits: Lubo Matejovic

Creative idea explanation: To find the donors with the blood group required on time is a serious problem. Instead of usual marketing campaign we created new tool for potential blood donors. We introduced a website, where you can join a group of people with "your blood" type: 8 Facebook communities representing 8 blood groups with their own symbols and 8 unique characteristics, that make its owner special. If there is a shortage of a particular blood type, we just write a status on its Facebook page.




Stones for Sakineh

Stones for Sakineh

Year/ID: 2011 / G72007G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://apps.facebook.com/sakineh/?ref=ts
Product and services category: Amnesty International
Registrant: EURO RSCG PRAGUE
Country: CZECH REPUBLIC
Brand name: Amnesty International
Advertising agency, city: EuroRSCG Prague
Creative director: Eda Kauba, Peter Kornberg, Pavel Sobek
Designer: Josef Koren, Jan Lesak
Creative idea explanation: Facebook application. People are constructing Sakíneh Ashtiani's face with stones. By leaving their stones with their messages they say no to the stoning penalty.




Who needs another Facebook friend

Who needs another Facebook friend

Year/ID: 2011 / G72008G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://www.diggital.si/demo/A-Mans-Best-Friend/
Product and services category: Dog Shelter
Registrant: PUBLICIS D.O.O.
Country: SLOVENIJA
Brand name: Shelters for abandoned animals
Advertiser: Shelters for abandoned animals Gmajnice
Advertising agency, city: Publicis Slovenija
Art director: Petja Montanez
Copywriter: Urša Klajder
Creative director: Miha Bevc
Designer: Petja Montanez
Project manager: Aljoša Gomilšek
Programmer: Diggital production: Diggital, member of Publicis group Slovenia
Creative idea explanation: Problem: Our client - Dog Shelter Gmajnice - had too much dogs and a wanted to give away some of them as quickly as possible. Solution: Since people spend more and more time on Facebook, we tried to find dog-lovers there. We created Facebook profiles for our dogs, which started socializing online. Adding friends, commenting different pages for dog lovers etc. What our dogs were really trying to do was get a real friend to adopt them. Headline of the campaign: "Who needs another Facebook friend? Adopt a real one!"




Facebook's First Theatre Play

Facebook's First Theatre Play

Year/ID: 2011 / G72016G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://www.facebook.com/pages/UNDERCLOUD-Festival-de-Teatru-Independent-de-Orice/245005065539730?sk=app_184061621663649
Product and services category: Facebook's First Theatre Play
Registrant: PROPAGANDA CREATIVE SERVICES SRL
Country: ROMANIA
Brand name: Undercloud
Advertising agency, city: Propaganda, Bucharest
Art director: Mihai Gheorghe
Copywriter: Daniel Dobrin
Creative director: Bogdan Moraru
Project manager: Dragos Musat, Alex Marinescu
Other credits: Corina Iovan, Matei Tugui, Andrei Andreescu

Creative idea explanation: Undercloud is an independent theatre festival, taking place between 29th of August and 10th of September, at LaMuse Theatre, Bucharest.Brief:Getting LaMuse full for each representation, getting people eager to experiment contemporary theatre.Solution:With Facebook being the medium most used and most relevant to the youth, the main target of this independent theatre, we thought of a dedicated teaser campaign. This led to our experiment: FACEBOOK'S FIRST THEATRE PLAY. We designed an application that recreates the usual facebook interface. The actors from the original play performed live using the facebook interface from the theatre stage, two hours before the actual play. Users connected to the application could see their performance live.Results:In just four days from the play 600 people reserved a place for the play, the event was promoted on over 100 sites and blogs, including press agencies (Mediafax). The official Vodafone facebook page gained over 700 fans, more than 2000 people used the application, and what they posted was viewed by a total of 77356 facebook users! The event had 941 active users using the application on its launching day, and all the tickets for the opening play were sold out!




If you're out, you're not at home.

If you're out, you're not at home.

Year/ID: 2011 / G72019G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://www.361degrees.at/awards_int/baumax_4sq/
Product and services category: bauMax security systems
Registrant: PKP BBDO WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: bauMax AG
Advertiser: bauMax AG
Advertising agency, city: PKP BBDO Vienna
Art director: Robert Dassel
Copywriter: Christian Gosch
Creative director: Christian Gosch
Designer: Robert Dassel
Project manager: Christiane Cserkics
Programmer: Robert Dassel




Roar for the Tiger

Roar for the Tiger

Year/ID: 2011 / G72026G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://rutube.ru/tracks/4790090.html?v=6f095b7e764ec7d0d9211180ed324d02
Product and services category: Charity
Registrant: OGILVY AND MATHER LLC
Country: RUSSIA
Brand name: WWF
Advertising agency, city: Ogilvy and Mather LLC, Moscow
Art director: Carl Le Blond
Copywriter: Carl Le Blond
Creative director: Carl Le Blond




Red Line

Red Line

Year/ID: 2011 / G73001G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://www.mrm.gr/clients/rea/rea.html
Product and services category: Blood Donor Day
Registrant: McCANN ERICKSON ATHENS
Country: GREECE
Brand name: Rea Maternity Hospital
Advertising agency, city: McCann Erickson Athens
Art director: Sarris Konstantinos
Copywriter: Delegos Neoklis
Creative director: Marouli Tina
Designer: Sarris Konstantinos
Project manager: Papaioannou Athina
Creative idea explanation: The goal was to raise awareness regarding blood donation. The idea was to bring to life the fact that blood is in short supply and we must start donating!




Show URLove

Show URLove

Year/ID: 2011 / G73004G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://www.mdigital.co.il/FirstLoveEN
Product and services category: Cellular Company
Registrant: MCCANN ERICKSON ISRAEL
Country: ISRAEL
Brand name: Cellcom
Advertiser: Cellcom
Advertising agency, city: McCann Erickson, Tel Aviv
Art director: Nir Hersztadt
Copywriter: Tal Schweiger, Daniel Barak
Project manager: Idan Samberg, Benyamin Atiya
Programmer: Jonathan Bachman
Other credits: Eldad Weinberger - VP Creative, Nir Refua - VP Creative Digital, Shira Porat - account suprvisor , Shira Cohen - account manager

Creative idea explanation: Israel has the highest amount of banner ads per person in the world. That's why when Cellcom asked us to promote "First Love", its branded content website with 150 teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.




AvtoBazar - Endless choice of cars

AvtoBazar - Endless choice of cars

Year/ID: 2011 / G73005G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://www.pipl.com.ua/kiaf
Product and services category: AvtoBazar auto classifieds online
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: AvtoBazar
Advertising agency, city: Leo Burnett Ukraine
Art director: Zdravko Nedelchev, Ivan Akinin
Copywriter: Sergey Milyuk
Creative director: Natalia Dundina, Andrei Copots
Project manager: Eugene Pachomov, Olga Maslova, Yana Malinovskaya
Other credits: Head of digital: Michail Krivoruk

Creative idea explanation: Brief:В AvtoBazar is theВ most popular magazine of auto classifieds in Ukraine.В ?The objective is to show that you can find any car you are interested in, among 170В 000 car offers in its database.Solution: We put live traffic video broadcast into a web banner to literally show the "Endless choice of cars" in AvtoBazar. Results:More than 7 000 unique visitors during the first week of a campaign.В ?And over 30 000 in the next 5 weeks. With efficiency 4 times more than an average banner campaign in Ukraine.В Campaign got awareness with free web media coverage and hundreds of likes on Facebook.




GT5 vs. Google Street View

GT5 vs. Google Street View

Year/ID: 2011 / G73008G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: smartnewsolutions.ru/festival/cannes/gt5/
Product and services category: Gran Turismo 5
Registrant: SMARTNEWSOLUTIONS
Country: RUSSIA
Brand name: Sony Playstation
Advertising agency, city: SmartNewSolutions, Moscow
Art director: Yegor Faizov
Creative director: Den Grishin
Programmer: Boris Beilinson
Creative idea explanation: To promote Gran Turismo 5 (race simulator with high quality graphics) we created a banner with Google Street View.The banner provides users with an opportunity to ride a car along one of the three game tracks, where the player is surrounded by the high quality photos of Google Street View, which actualize the real panoramic view of the selected route in great detail.Users can drive a vehicle along the town streets independently, by using the mouse or arrow keys.CTR: 6.9%




Bank In a Banner

Bank In a Banner

Year/ID: 2011 / G73011G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://youtu.be/YMbX2kOY4zo
Product and services category: Swedbank
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Swedbank
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Yura Zharko
Copywriter: Evgeniya Dzyubenko
Creative director: Misha Valeev
Creative idea explanation: To launch Swedbank's new 24 - hour online banking, we created a living bank within a banner which changed according to the time that the ads were viewed. Proving that no matter what time you call, Swedbank internet banking is at your service.




Japan recovery banner

Japan recovery banner

Year/ID: 2011 / G73012G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://test.s-f.com.pl/japanbanner/
Product and services category: Charity
Registrant: SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.
Country: POLAND
Brand name: Polish Humanitarian Action
Advertiser: Polish Humanitarian Action
Advertising agency, city: Scholz & Friends Warszawa Sp. z o.o.
Art director: Józek Dutkiewicz, Jarek Wiewiórski
Copywriter: Jarek Wiewiórski
Creative director: Jarek Wiewiórski, Józek Dutkiewicz
Designer: Alek Frydrych
Photographer: GeoEye
Project manager: Bert Łastowiecki
Programmer: Alek Frydrych
Other credits: Bert Łastowiecki, Imagery Courtesy of GeoEye

Creative idea explanation: Internet banners that helped users compare and understand the scale of Japan's Tsunami and at the same see how much money is needed to get people back to their homes.




Star Wars Twitter

Star Wars Twitter

Year/ID: 2011 / G73015G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://specials.lookatme.ru/pages/specials/adidas_star_wars
Product and services category: Clothes
Registrant: LOOK AT ME
Country: RUSSIA
Brand name: Adidas originals
Advertiser: Adidas
Advertising agency, city: Look At Me
Art director: Maria Gelman
Copywriter: Varya Bubnova, Alexey Artukhov
Project manager: Ekaterina Nazarova
Programmer: Alexander Rybyakov, Alexander Redinger
Other credits: Bondarenko Kirill, Brand Marketing Specialist SportВ Style

Creative idea explanation: To present Adidas Originals Star Wars inspired collection and generate buzz around it's launch we've created an innovative tweets-generating banner. Users were asked to submit their Twitter account. All the tweets were transformed into Star Wars opening crawl. And after that collection was presented with opportunity to retweet it right away. The banner with enormous ITR % (over 50 %) and CTR % over than 1 % have generated massive buzz - huge number of Tweets, comments in social media and Star Wars fan communitites. Collection sales exceeded plans more than 2 times.




Koktebel Glass Piano

Koktebel Glass Piano

Year/ID: 2011 / G75001G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: www.festivals.miv.com.ua/koktebel/
Product and services category: Brandy Koktebel
Registrant: GREY G2 UKRAINE
Country: UKRAINE
Brand name: Brandy Koktebel
Advertising agency, city: Grey G2 Ukraine
Art director: Andrew Ushakov, Igor Mihaylenko
Copywriter: Ilya Starkov
Creative director: Andrew Ushakov
Creative idea explanation: We turn youtube into branded music instrument creating Glass Piano that allows everyone to play glass harp online.




Wanna rule the world of ads?

Wanna rule the world of ads?

Year/ID: 2011 / G75004G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: www.adsoftheworld.com
Product and services category: Self Promo
Registrant: MCCANN-ERICKSON BUDAPEST KFT.
Country: HUNGARY
Brand name: McCann Erickson Budapest
Advertiser: McCann Erickson Budapest
Advertising agency, city: McCann Erickson Budapest
Art director: Péter Sári
Copywriter: Viktor Mátyus, Zoltán Endrődi
Creative director: Gábor Havasi
Designer: Nikolett Pálinkás, Levente Csordás
Project manager: András Kubicskó
Creative idea explanation: Hungary is a small market and creative talents are limited in number and hard to recruit. We've been searching for 3 years for new people. The solution is to open to the world. Idea is to use the creatives' own playground (The Ads of the World website) in a creative way. So we have uploaded a teasing question, letter by letter, looking like individual ads. In this way the thumbnails of the separate ads could be read as one copy: "Wanna rule the world of ads?" As they click on the thumbnails the enlarged picture contains the now readable bodycopy: "We would be more than happy to give you an opportunity. job@mccann.hu"




Google Analytics as our Media

Google Analytics as our Media

Year/ID: 2011 / G75005G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: http://google_analytics_as_media.facebookapps.sk/
Product and services category: Website Analytics Tool - Analytics.sk
Registrant: TRIAD ADVERTISING
Country: SLOVAK REPUBLIC
Brand name: Analytics.sk
Advertiser: Riesenia.com
Advertising agency, city: TRIAD Advertising, Bratislava
Art director: Michaela Culikova
Copywriter: Jaro Zacko
Creative director: Martin Woska
Creative idea explanation: Goal:To promote the launch of a new website analytics tool - Analytics.sk amoung very specific target group: bloggers and people responsible for web analytics in eshops.The Solution:We choose as our media Google Analytics.Usually it is used as a reporting tool, which the most web analytics people use in their work every day.During this campaign, it was used in a very different way - as a media for our communication message.The recipients could see our message among their reports in Google Analytics, on a place that was never used before as an advertising media.




IKEA e-Folder set

IKEA e-Folder set

Year/ID: 2011 / G75009G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: http://www.ikea.com/ms/en_CA/IKEA_desktop/index.html
Product and services category: IKEA e-Folder set
Registrant: LABORATORY IDEAS
Country: HUNGARY
Brand name: IKEA
Advertiser: IKEA Lakberendezési Kft.
Advertising agency, city: Laboratory Ideas, Budapest
Art director: Dia Pusztai, Sándor Haszon
Copywriter: Judit Kun
Creative director: Alex Szénássy, Sándor Haszon
Illustrator: Péter Muka
Programmer: Gergely Muka
Creative idea explanation: From the very start, we have always aimed to help you organize your home in a better, more efficient way. The world has changed, but we always strive to keep up with this challenge. That's why we created the 'e-folder set', the virtual version of the well-known IKEA organizers. Download the e-folder set and furnish your screen so it feels like home. Switch the boring, uniform folders and organize your virtual documents in a stylish way. Just a few clicks and your cold Desktop will become a comfy, transparent storage unit where you can easily find everything." The challenge was to communicate that IKEA wants to help people organize their living spaces with its smart storage systems and organizers. Our ideas was based on the insight that people find it hard to keep their computer Desktops tidy. Our idea was to demonstrate how IKEA can help you get organized, we prepared a downloadable icon set, the IKEA e-Folder set. It consists of a custom background picture of an EXPEDIT storage unit and a set of icons that are all real IKEA organizers. This way people can arrange their documents and media into IKEA organizers and enjoy their benefits every day. The campaign is in its 5th month from the time of the submission, and it has already reached 90 000 downloads in the 3 countries it is running (Hungary, Czech Republic and Slovakia) and downloads keep increasing every day. Click the following to find out: http://www.ikea.com/ms/en_CA/IKEA_desktop/index.html




Death Revealer

Death Revealer

Year/ID: 2011 / G75017G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: http://www.cyberentries.ru/layout-road/
Product and services category: Road Safety
Registrant: LEO BURNETT RUSSIA
Country: RUSSIA
Brand name: The Village
Advertiser: The Village
Advertising agency, city: Moscow
Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Production company: Kijjaa




Burometer

Bürometer

Year/ID: 2011 / G75018G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: www.marosandras.com/burometer
Product and services category: My T-Systems
Registrant: CLUSO KFT.
Country: HUNGARY
Brand name: T-Systems
Advertiser: Hungarian Telekom
Advertising agency, city: Cluso Budapest
Art director: Gergely Fodor
Copywriter: Lajos Horvath
Creative director: Lajos Horvath, Gergely Fodor
Project manager: Gabor Breznyanszky
Programmer: Csaba Virag
Creative idea explanation: CEOs and IT-managers are very busy people. T-Systems launched an online customer service to help them save time and make them less busy. But do you know exactly how busy you are? Probably not until you have downloaded Bürometer - a desktop widget that measures your exact level of busyness. It tracks your mouse cursor and measures how many meters it runs a day. It counts how many times you have hit your keyboard, how many times you've clicked with your mouse and how many gigabytes you have exchanged. Bürometer takes all this data and calculates your level of busyness.



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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