Product and services category: Contactless payments Registrant: ZARAGUZA DIGITAL Country: SLOVAK REPUBLIC Brand name: Tatra banka Advertiser: Tatra banka Advertising agency, city: Zaraguza Digital, Bratislava Art director: Marek Polakovic Copywriter: Miro Sifra, Mirka Kasanicka, Michal Pastier Creative director: Michal Pastier Project manager: Marko Kolar Programmer: Michal Duzek Creative idea explanation: Our mission was to introduce contactless payments and its benefits on a microsite for Tatra banka bank. To create a viral attraction we have developed a website which you can control by moving your hands! The unique microsite became a sharing hit on Facebook also thanks to its great nickname: Minority Report Web.
Product and services category: social activity Registrant: LLC GRAPE Country: RUSSIA Brand name: Femen Advertiser: Femen Advertising agency, city: Grape, Moscow Art director: Alexey Nikolaev Copywriter: Mikhail Koroteev Creative director: Vladilen Sitnikov Production company: Ailove Other credits: VGNC
Creative idea explanation: The goal of the 'Do you want me?' project was to draw attention of the international web-community to a problem of sex-tourism in Ukraine, and to show that, as mentioned by Femin activists, 'Ukraine is no brothel'.. Website do-you-want.me gives every user a chance to find himself in an urban den of inquity, pick a girl or a guy (tastes differ) for a paid 'one time pleasure'. Before the erotic dance starts, the user must prove his solvency by activating the webcam and showing a banknote. Onlyafter the virtual character sees the money, will the story continue. Few will like the way the story goes - a trivial plot, so it seems... evolves into a naked truth(both literally and metaphorically) - we see how our paid sex-partner is being beaten up and addicted to drugs.
Product and services category: Ilta-Sanomat website Registrant: HASAN & PARTNERS Country: FINLAND Brand name: Ilta-Sanomat Advertiser: Sanoma News Oy, Ilta-Sanomat Advertising agency, city: hasan & partners, Helsinki Art director: Mikael Nemeschansky Copywriter: Lasse Paasto Creative director: Anssi Järvinen Project manager: Liisa Frick, Jussi Lindholm Production company: B-Reel Other credits: Strategic: Tobias Wacker, B-Reel, Executive Producer: Cecilia Bernard, Prod. manager: Jenny Olsson, Client: Ilta-Sanomat, Kari Mononen, Linda Rosti
Creative idea explanation: An online tool at Finnish news website, Ilta-Sanomat, visualizes the news so you can see how much play various stories are getting across the social media spectrum. Each article's social media share - the total reads, recommendations, tweets and comments - is calculated and visualized as a circle. Circles are grouped and coloured by their category, forming a real time graphic that feeds off readers' interactions with the news. Data is saved every hour, so readers can follow how the news grow and change throuhgout the day. We created the application to coincide with the relaunch of Finland's second largest tabloid news website.
Product and services category: Company's website Registrant: NIENALTOWSKI.COM Country: POLAND Brand name: Vaseline Advertising Advertiser: Vaseline Adveritising Advertising agency, city: Vaseline Advertising, Warsaw Art director: Krzysztof Nienaltowski Copywriter: Liliana Nienaltowska Creative director: Krzysztof Nienaltowski Designer: Krzysztof Nienaltowski Project manager: Stefania Nienaltowska Music: Jerzy Stepniewski, Zbigniew Stepniewski Programmer: Andrzej Stepniewski Creative idea explanation: Vaseline Advertising is a small family business employing one creative team and one account manager. Our company website is a copy of the standard desktop of the most popular operating system around the world, Windows XP. On usevaseline.com you can use almost all options of Windows XP: delete files, edit text documents, move windows, play audio and video files, open pictures etc. All of that just to give you an illusion that you enter our home computer and watch private content along with our portfolio. Almost every personal computer contains files that you don't want to share with everybody. While searching for controversial materials on our computer, a visitor opens and checks almost every file. In this way he learns our portfolio inside out. Then it's much easier for our potential client to decide if he wants to co-operate with our company.
Year/ID: 2011 / G70021G11 Group: G Digital Subgroup: G70 Websites & micro sites URL: www.octavia360.com
Product and services category: koda Octavia Registrant: LEAGAS DELANEY PRAHA S.R.O. Country: CZECH REPUBLIC Brand name: koda Auto Advertising agency, city: Leagas Delaney Praha s.r.o. Art director: Felipe Franco Copywriter: Petr Cech Creative director: Hermann Waterkamp, Leonard Savage Production company: Freiland Creative idea explanation: Skoda Octavia owners have lots going on. Their lives are full of uncertainties and responsibilities. There are lots of ways an Octavia can help them, but too many to fit in 30'. So we needed a film with a different point of view. Using a mouse people could experience 360В° video from point of view of driving Skoda Octavia. It's more than a film, it's the first fully 360В° commercial.
Product and services category: Service, Telecom Registrant: SENIOR INTERACTIVE Country: ROMANIA Brand name: Orange Advertising agency, city: Bucharest Art director: Andrei Orcula Copywriter: Marius Matei Designer: Daniel Pisica Project manager: Razvan Albu Production company: Senior Interactive Programmer: Teo Onicel Creative idea explanation: We come up with a whole new way of communicating: an innovative messaging service that uses augmented reality, a project called "Write on the sky" - a website that allowed people to post messages anywhere in the world, up in the sky, and then see them with their wonder phones. Launched on the Christmas Eve, the platform quickly attracted the internet users' attention. During the first month 20000 people had visited the website, and 1500 messages in 15 languages, within 5 continents.As a result, after only one month, 100000 people visited the website and almost 6000 messages were published.
Product and services category: Culture centre Registrant: ADVERTISING AGENCY SATUMAA LTD Country: FINLAND Brand name: Logomo Advertiser: Rakennusyhtiö Hartela Advertising agency, city: Advertising Agency Satumaa Ltd Art director: Juha Saarinen Copywriter: Jari Salonen Designer: Matias Mero Photographer: Mikael Gustafsson Project manager: Minna Koivurinta, Marko Edfelt Director: Nalle Sjöblad Production company: Also Starring Ltd, Viidakkorumpu 2.0 Ltd Programmer: Jukka Kokko Other credits: Petteri Lehtinen, Rani Salminen, Jari Liitola
Creative idea explanation: We create unconventional concept which transformed this previously industrial warehouse into a cultural center for promoting the upcoming events and draw in the public's interest.
Year/ID: 2011 / G71002G11 Group: G Digital Subgroup: G71 Mobile sites & apps URL: http://goo.gl/mL8A3
Product and services category: Social Awareness Mobile App for Beer Brand Registrant: LEO BURNETT BEOGRAD Country: SERBIA Brand name: Beck's Advertiser: StarBev Advertising agency, city: Leo Burnett Belgrade Art director: Rade Saptovic Copywriter: Dubravka Strbac Creative director: Anja Radulovic Project manager: Vladimir Vucicevic, Andreja Milkic Other credits: Nemanja Stojanovic, Milos Ivosevic, Ivan Zornic
Creative idea explanation: We want people to drink Beck's responsibly - that's why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task - like fitting a key into a keyhole. And, as we all know, Beck's logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there's no going Beck's!
Year/ID: 2011 / G71004G11 Group: G Digital Subgroup: G71 Mobile sites & apps
Product and services category: National Gallery re-opening Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: National Museum in Krakow Advertiser: PZU S.A. - National Museum in Krakow Advertising agency, city: Leo Burnett Warsaw Art director: Krzysztof Iwinski Copywriter: Pawel Heinze Creative director: Heinze Iwinski Production company: Opus Film - K2 Other credits: Sebastian Oszczepalinski - Head of Digital
Creative idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.
Product and services category: Blood donation Registrant: ZARAGUZA DIGITAL Country: SLOVAK REPUBLIC Brand name: Dovera Advertising agency, city: Zaraguza Digital, Bratislava Art director: Marek Polakovic Copywriter: Mirka Kasanicka, Michal Pastier Creative director: Michal Pastier Project manager: Viera Svarova Programmer: Miro Senka, Pavol Eichler Other credits: Lubo Matejovic
Creative idea explanation: To find the donors with the blood group required on time is a serious problem. Instead of usual marketing campaign we created new tool for potential blood donors. We introduced a website, where you can join a group of people with "your blood" type: 8 Facebook communities representing 8 blood groups with their own symbols and 8 unique characteristics, that make its owner special. If there is a shortage of a particular blood type, we just write a status on its Facebook page.
Product and services category: Amnesty International Registrant: EURO RSCG PRAGUE Country: CZECH REPUBLIC Brand name: Amnesty International Advertising agency, city: EuroRSCG Prague Creative director: Eda Kauba, Peter Kornberg, Pavel Sobek Designer: Josef Koren, Jan Lesak Creative idea explanation: Facebook application. People are constructing Sakíneh Ashtiani's face with stones. By leaving their stones with their messages they say no to the stoning penalty.
Product and services category: Dog Shelter Registrant: PUBLICIS D.O.O. Country: SLOVENIJA Brand name: Shelters for abandoned animals Advertiser: Shelters for abandoned animals Gmajnice Advertising agency, city: Publicis Slovenija Art director: Petja Montanez Copywriter: Urša Klajder Creative director: Miha Bevc Designer: Petja Montanez Project manager: Aljoša Gomilšek Programmer: Diggital production: Diggital, member of Publicis group Slovenia Creative idea explanation: Problem: Our client - Dog Shelter Gmajnice - had too much dogs and a wanted to give away some of them as quickly as possible. Solution: Since people spend more and more time on Facebook, we tried to find dog-lovers there. We created Facebook profiles for our dogs, which started socializing online. Adding friends, commenting different pages for dog lovers etc. What our dogs were really trying to do was get a real friend to adopt them. Headline of the campaign: "Who needs another Facebook friend? Adopt a real one!"
Product and services category: Facebook's First Theatre Play Registrant: PROPAGANDA CREATIVE SERVICES SRL Country: ROMANIA Brand name: Undercloud Advertising agency, city: Propaganda, Bucharest Art director: Mihai Gheorghe Copywriter: Daniel Dobrin Creative director: Bogdan Moraru Project manager: Dragos Musat, Alex Marinescu Other credits: Corina Iovan, Matei Tugui, Andrei Andreescu
Creative idea explanation: Undercloud is an independent theatre festival, taking place between 29th of August and 10th of September, at LaMuse Theatre, Bucharest.Brief:Getting LaMuse full for each representation, getting people eager to experiment contemporary theatre.Solution:With Facebook being the medium most used and most relevant to the youth, the main target of this independent theatre, we thought of a dedicated teaser campaign. This led to our experiment: FACEBOOK'S FIRST THEATRE PLAY. We designed an application that recreates the usual facebook interface. The actors from the original play performed live using the facebook interface from the theatre stage, two hours before the actual play. Users connected to the application could see their performance live.Results:In just four days from the play 600 people reserved a place for the play, the event was promoted on over 100 sites and blogs, including press agencies (Mediafax). The official Vodafone facebook page gained over 700 fans, more than 2000 people used the application, and what they posted was viewed by a total of 77356 facebook users! The event had 941 active users using the application on its launching day, and all the tickets for the opening play were sold out!
Product and services category: bauMax security systems Registrant: PKP BBDO WERBEAGENTUR GMBH Country: AUSTRIA Brand name: bauMax AG Advertiser: bauMax AG Advertising agency, city: PKP BBDO Vienna Art director: Robert Dassel Copywriter: Christian Gosch Creative director: Christian Gosch Designer: Robert Dassel Project manager: Christiane Cserkics Programmer: Robert Dassel
Product and services category: Charity Registrant: OGILVY AND MATHER LLC Country: RUSSIA Brand name: WWF Advertising agency, city: Ogilvy and Mather LLC, Moscow Art director: Carl Le Blond Copywriter: Carl Le Blond Creative director: Carl Le Blond
Product and services category: Blood Donor Day Registrant: McCANN ERICKSON ATHENS Country: GREECE Brand name: Rea Maternity Hospital Advertising agency, city: McCann Erickson Athens Art director: Sarris Konstantinos Copywriter: Delegos Neoklis Creative director: Marouli Tina Designer: Sarris Konstantinos Project manager: Papaioannou Athina Creative idea explanation: The goal was to raise awareness regarding blood donation. The idea was to bring to life the fact that blood is in short supply and we must start donating!
Product and services category: Cellular Company Registrant: MCCANN ERICKSON ISRAEL Country: ISRAEL Brand name: Cellcom Advertiser: Cellcom Advertising agency, city: McCann Erickson, Tel Aviv Art director: Nir Hersztadt Copywriter: Tal Schweiger, Daniel Barak Project manager: Idan Samberg, Benyamin Atiya Programmer: Jonathan Bachman Other credits: Eldad Weinberger - VP Creative, Nir Refua - VP Creative Digital, Shira Porat - account suprvisor , Shira Cohen - account manager
Creative idea explanation: Israel has the highest amount of banner ads per person in the world. That's why when Cellcom asked us to promote "First Love", its branded content website with 150 teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.
Product and services category: AvtoBazar auto classifieds online Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: AvtoBazar Advertising agency, city: Leo Burnett Ukraine Art director: Zdravko Nedelchev, Ivan Akinin Copywriter: Sergey Milyuk Creative director: Natalia Dundina, Andrei Copots Project manager: Eugene Pachomov, Olga Maslova, Yana Malinovskaya Other credits: Head of digital: Michail Krivoruk
Creative idea explanation: Brief:В AvtoBazar is theВ most popular magazine of auto classifieds in Ukraine.В ?The objective is to show that you can find any car you are interested in, among 170В 000 car offers in its database.Solution: We put live traffic video broadcast into a web banner to literally show the "Endless choice of cars" in AvtoBazar. Results:More than 7 000 unique visitors during the first week of a campaign.В ?And over 30 000 in the next 5 weeks. With efficiency 4 times more than an average banner campaign in Ukraine.В Campaign got awareness with free web media coverage and hundreds of likes on Facebook.
Product and services category: Gran Turismo 5 Registrant: SMARTNEWSOLUTIONS Country: RUSSIA Brand name: Sony Playstation Advertising agency, city: SmartNewSolutions, Moscow Art director: Yegor Faizov Creative director: Den Grishin Programmer: Boris Beilinson Creative idea explanation: To promote Gran Turismo 5 (race simulator with high quality graphics) we created a banner with Google Street View.The banner provides users with an opportunity to ride a car along one of the three game tracks, where the player is surrounded by the high quality photos of Google Street View, which actualize the real panoramic view of the selected route in great detail.Users can drive a vehicle along the town streets independently, by using the mouse or arrow keys.CTR: 6.9%
Product and services category: Swedbank Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Swedbank Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Yura Zharko Copywriter: Evgeniya Dzyubenko Creative director: Misha Valeev Creative idea explanation: To launch Swedbank's new 24 - hour online banking, we created a living bank within a banner which changed according to the time that the ads were viewed. Proving that no matter what time you call, Swedbank internet banking is at your service.
Product and services category: Clothes Registrant: LOOK AT ME Country: RUSSIA Brand name: Adidas originals Advertiser: Adidas Advertising agency, city: Look At Me Art director: Maria Gelman Copywriter: Varya Bubnova, Alexey Artukhov Project manager: Ekaterina Nazarova Programmer: Alexander Rybyakov, Alexander Redinger Other credits: Bondarenko Kirill, Brand Marketing Specialist SportВ Style
Creative idea explanation: To present Adidas Originals Star Wars inspired collection and generate buzz around it's launch we've created an innovative tweets-generating banner. Users were asked to submit their Twitter account. All the tweets were transformed into Star Wars opening crawl. And after that collection was presented with opportunity to retweet it right away. The banner with enormous ITR % (over 50 %) and CTR % over than 1 % have generated massive buzz - huge number of Tweets, comments in social media and Star Wars fan communitites. Collection sales exceeded plans more than 2 times.
Product and services category: Brandy Koktebel Registrant: GREY G2 UKRAINE Country: UKRAINE Brand name: Brandy Koktebel Advertising agency, city: Grey G2 Ukraine Art director: Andrew Ushakov, Igor Mihaylenko Copywriter: Ilya Starkov Creative director: Andrew Ushakov Creative idea explanation: We turn youtube into branded music instrument creating Glass Piano that allows everyone to play glass harp online.
Year/ID: 2011 / G75004G11 Group: G Digital Subgroup: G75 Interactive tools and other digital solutions URL: www.adsoftheworld.com
Product and services category: Self Promo Registrant: MCCANN-ERICKSON BUDAPEST KFT. Country: HUNGARY Brand name: McCann Erickson Budapest Advertiser: McCann Erickson Budapest Advertising agency, city: McCann Erickson Budapest Art director: Péter Sári Copywriter: Viktor Mátyus, Zoltán Endrődi Creative director: Gábor Havasi Designer: Nikolett Pálinkás, Levente Csordás Project manager: András Kubicskó Creative idea explanation: Hungary is a small market and creative talents are limited in number and hard to recruit. We've been searching for 3 years for new people. The solution is to open to the world. Idea is to use the creatives' own playground (The Ads of the World website) in a creative way. So we have uploaded a teasing question, letter by letter, looking like individual ads. In this way the thumbnails of the separate ads could be read as one copy: "Wanna rule the world of ads?" As they click on the thumbnails the enlarged picture contains the now readable bodycopy: "We would be more than happy to give you an opportunity. email@example.com"
Product and services category: Website Analytics Tool - Analytics.sk Registrant: TRIAD ADVERTISING Country: SLOVAK REPUBLIC Brand name: Analytics.sk Advertiser: Riesenia.com Advertising agency, city: TRIAD Advertising, Bratislava Art director: Michaela Culikova Copywriter: Jaro Zacko Creative director: Martin Woska Creative idea explanation: Goal:To promote the launch of a new website analytics tool - Analytics.sk amoung very specific target group: bloggers and people responsible for web analytics in eshops.The Solution:We choose as our media Google Analytics.Usually it is used as a reporting tool, which the most web analytics people use in their work every day.During this campaign, it was used in a very different way - as a media for our communication message.The recipients could see our message among their reports in Google Analytics, on a place that was never used before as an advertising media.
Product and services category: IKEA e-Folder set Registrant: LABORATORY IDEAS Country: HUNGARY Brand name: IKEA Advertiser: IKEA Lakberendezési Kft. Advertising agency, city: Laboratory Ideas, Budapest Art director: Dia Pusztai, Sándor Haszon Copywriter: Judit Kun Creative director: Alex Szénássy, Sándor Haszon Illustrator: Péter Muka Programmer: Gergely Muka Creative idea explanation: From the very start, we have always aimed to help you organize your home in a better, more efficient way. The world has changed, but we always strive to keep up with this challenge. That's why we created the 'e-folder set', the virtual version of the well-known IKEA organizers. Download the e-folder set and furnish your screen so it feels like home. Switch the boring, uniform folders and organize your virtual documents in a stylish way. Just a few clicks and your cold Desktop will become a comfy, transparent storage unit where you can easily find everything." The challenge was to communicate that IKEA wants to help people organize their living spaces with its smart storage systems and organizers. Our ideas was based on the insight that people find it hard to keep their computer Desktops tidy. Our idea was to demonstrate how IKEA can help you get organized, we prepared a downloadable icon set, the IKEA e-Folder set. It consists of a custom background picture of an EXPEDIT storage unit and a set of icons that are all real IKEA organizers. This way people can arrange their documents and media into IKEA organizers and enjoy their benefits every day. The campaign is in its 5th month from the time of the submission, and it has already reached 90 000 downloads in the 3 countries it is running (Hungary, Czech Republic and Slovakia) and downloads keep increasing every day. Click the following to find out: http://www.ikea.com/ms/en_CA/IKEA_desktop/index.html
Product and services category: Road Safety Registrant: LEO BURNETT RUSSIA Country: RUSSIA Brand name: The Village Advertiser: The Village Advertising agency, city: Moscow Art director: Mikhail Derkach Creative director: Mikhail Kudashkin, Grigory Sorokin Designer: Andrey Sergeev Production company: Kijjaa
Product and services category: My T-Systems Registrant: CLUSO KFT. Country: HUNGARY Brand name: T-Systems Advertiser: Hungarian Telekom Advertising agency, city: Cluso Budapest Art director: Gergely Fodor Copywriter: Lajos Horvath Creative director: Lajos Horvath, Gergely Fodor Project manager: Gabor Breznyanszky Programmer: Csaba Virag Creative idea explanation: CEOs and IT-managers are very busy people. T-Systems launched an online customer service to help them save time and make them less busy. But do you know exactly how busy you are? Probably not until you have downloaded Bürometer - a desktop widget that measures your exact level of busyness. It tracks your mouse cursor and measures how many meters it runs a day. It counts how many times you have hit your keyboard, how many times you've clicked with your mouse and how many gigabytes you have exchanged. Bürometer takes all this data and calculates your level of busyness.
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.