04 декабря 2016 г.

Победители Outdoor

Golden Drum Grand Prix


All The Names In The Country Share The Logo

All The Names In The Country Share The Logo

Year/ID: 2011 / C44001G11
Group: C Outdoor
Subgroup: C44 Corporate advertising
Product and services category: Consumer Involvement Platform
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Brand name: Strauss
Advertising agency, city: Shalmor Avnon Amichay / Interactive Tel Aviv, Tel Aviv
Art director: Dan Shani, Adva Alon
Copywriter: Michal Perry, Oz Frenkel, Nadav Raviv
Creative director: Yaneev Avital, Roy Cohen, Sagi Blumberg
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Executive Client Director: Adam Polachek, Tal Fishbain, Account Supervisor: Hagit Erez, Interactive Account Supervisor: Amichay Kattan, Account Manager: Sivan Talmor, Lia Gat, Interactive Account Manager: Michal Kalish, Executive Creative Director, Branding: Zeev Ravid, Head of Strategic Planning: Yoni Lahav, Planning Director: Vered Golan, Planner: Ayelet Esformes, Inbal Leitner, Branding Director: Ayelet Gerzon, Branding Art Director: Liraz Levy, Adi Sova, Branding Copywriter: Gil Katzir, Agency Producer: Marina Akilov

Creative idea explanation: We wanted to show that the consumers are part of Strauss. All 180.000 family names in the country replaced the well known Strauss name on the logo, giving all citizens in the country a personalized logo. Changing The LOGO, which global companies never touch let alone come near, was a declaration. The campaign invited people to be part of Strauss's consumer involvement platform. Not just as customers anymore, but as a real part of the Strauss family.



Golden Drum

Stalinclaus

Year/ID: 2011 / C33014G11
Group: C Outdoor
Subgroup: C33 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy, Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.




The Smallest Campaign

The Smallest Campaign

Year/ID: 2011 / C39044G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Fair
Registrant: OGILVY & MATHER GMBH
Country: AUSTRIA
Brand name: Vienna Model Makers Fair
Advertiser: Reed Messe Wien
Advertising agency, city: Ogilvy and Mather, Vienna
Art director: Renée Reust, Heinz Ploder
Copywriter: Doris Partl. Michael Rittmannsberger
Creative director: Gerd Schulte-Doeinghaus
Creative idea explanation: Objective: To promote the date and simultaneously generate interest in the upcoming Vienna Model-Makers Fair in the week before the event. There was no budget for a large advertising campaign. Concept / Implementation: In order to inspire as many people as possible to visit the Model-Makers Fair at short notice, miniature posters and Citylights in the scale of 1:20 were placed in the streets of Vienna in the week before the event. The tiny scale of the advertising space did not impair its effect in any way - rather the opposite. Relevance: The attention to detail and precision of the carefully produced 1:20 scale poster and Citylight frames left as lasting an impression as the models and exhibits themselves, whilst simultaneously revealing a foretaste of the upcoming Fair. Results: Although no classical advertising was used for the 2010 Model-Makers Fair, the organisers recorded a 5% increase in visitor numbers on the previous year.



Silver Drum


Fresh Breath Snow Cannon

Fresh Breath Snow Cannon

Year/ID: 2011 / C32015G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Orbit ice mints
Registrant: PKP BBDO WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: Wrigley
Advertiser: Wrigley Austria
Advertising agency, city: PKP BBDO Vienna
Art director: Karl Royer, Thomas Tatzl
Copywriter: Christian Gosch
Creative director: Christian Gosch, Thomas Tatzl
Designer: Karl Royer
Photographer: Thomas Tatzl
Project manager: Jana Wiedemann



Berlin Wall

Year/ID: 2011 / C35002G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



ADC UA We are not your mother 1

Year/ID: 2011 / C39020G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



Obama

Year/ID: 2011 / C42008G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Sarkozy

Year/ID: 2011 / C42011G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



Obama Adresses

Year/ID: 2011 / C35003G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan




Disappeared

Disappeared

Year/ID: 2011 / C39038G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: This Human World - International Film Festival of Human Rights
Registrant: WIEN NORD WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: This Human World
Advertiser: Johannes Wegenstein
Advertising agency, city: WIEN NORD, Vienna
Art director: Andreas Lierzer, Daniela Schabernak
Copywriter: Bernd Wilfinger, Matthias Piskernik
Creative director: Eduard Böhler, Edmund Hochleitner
Photographer: Gregor Ecker
Creative idea explanation: Over the last 15 years in totalitarian regimes around the world 2 million people disappeared. Abducted, most of them never came back. And so often their martyrdom started with a simple, brutal instrument: A bag over the head. So we brought this symbol for the loss of freedom and human dignity directly into the ideal world of the Austrian society. By simply folding the upper part of posters and billboards over the heads of the displayed persons. So it took us just paper, to show how people disappear and to bring the inhumanity so plastically into public life.



Merkel

Year/ID: 2011 / C42009G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



Hysteria

Year/ID: 2011 / C43013G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Apollo 13 Success

Year/ID: 2011 / C35001G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Double Life

Year/ID: 2011 / C39011G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Young Director Award by CFP-E/SHOTS
Advertiser: CFP-E
Advertising agency, city: TBWA\PHS, Helsinki
Art director: Minna Lavola
Copywriter: Mira Olsson
Photographer: Anton Sucksdorf
Illustrator: Fake Graphics
Project manager: Hannes Morten, CFP-E
Other credits: Francois Chilot, CFP-E; Margit Mardisalu, TBWA\PHS; Ina Lakkonen, DMP; Kirsi Pärni, Left/Right



Putin

Year/ID: 2011 / C42010G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



07.10.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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