04 декабря 2016 г.

Шорт-лист Film


Got it!

Got it!

Year/ID: 2012 / A01008G12
Group: A Film
Subgroup: A01 Food
Product and services: FoodEntry Series: 1958Registrant: VOSKHODCountry: RUSSIABrand name: Cherkashin meat factoryAdvertiser: Cherkashin meat factoryAdvertising agency, city: Voskhod, YekaterinburgArt director: Vova RadlinskiyCopywriter: Evgeny Primachenko, Alexander Parkhomenko, Anton KotovskiCreative director: Andrey GubaydullinAccount Director /Manager: Pavel SkosyrskyDirector: Vadim Perelman
Other credits: Copywriter: Vladislav Derevyannykh. DOP: Pawel Edelman. Executive Producer: Roman Kindrachuk. Producer: Valerie Phil

Creative idea explanation: In the 50's in USSR the sausage was made only with natural ingredients and was in great deficit. People could get it only against food coupons, 200 grams a person per month. Meat factory "Cherkashin" started to produce sausage to the recipe from those hard times. Smoke sausage by Cherkashin. Made to the recipe from the times when everything was real.





Budweiser Budvar NO

Budweiser Budvar NO

Year/ID: 2012 / A02013G12
Group: A Film
Subgroup: A02 Drinks
Product and services: Alcoholic drinkRegistrant: KASPEN / JUNG V. MATTCountry: CZECH REPUBLICBrand name: Budweiser BudvarAdvertising agency, city: Kaspen/JUNG v. MATT, PragueArt director: Ales PokornyCopywriter: Milos KociCreative director: Lester TullettAccount Director /Manager: Lubos Jahoda, Marketa Freiwillingova




Coca-Cola Colors of Football

Coca-Cola Colors of Football

Year/ID: 2012 / A02015G12
Group: A Film
Subgroup: A02 Drinks
Product and services: Coca-ColaRegistrant: MCCANN ISTANBULCountry: TURKEYBrand name: Coca-ColaAdvertising agency, city: McCann IstanbulArt director: Caglar CengizCopywriter: Ugur CakirCreative director: Folker WrageAccount Director /Manager: Ozlem Milor Islam, Su OlgacDirector: Eralp Vardar
Creative idea explanation: Football is not a competition that separates people in terms of colors (teams), but a passion that unifies themon the same path. It’s not amplifying differences, it is connecting people.Football belongs to everybody. To those who are aware of this - we salute them. In a time when corruption and game fixing is hurting the soul of the sport, we need to return to what football is really all about.





Raccoon

Raccoon

Year/ID: 2012 / A03006G12
Group: A Film
Subgroup: A03 Household maintenance
Product and services: GlueRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Sekunda GlueAdvertiser: ASD CompanyAdvertising agency, city: BBDO Russia Group, MoscowArt director: Cosmin SimionescuCopywriter: Andrey YarinichCreative director: Adrian ElyAccount Director /Manager: Ekaterina KonovalovaFilm Production: DTV-MA Production HouseMusic: Goudron Music FactoryDirector: Cosmik Andrew
Other credits: Executive Creative Director: Igor Lutz / Producer: Lisa Lipilina / D.O.P: Yan Yasinsky / Cameraman: Yan Yasinsky / Editor: Jalil Missarov / Music producer: Pasha Voloshin / Composer: Keira Shef / Editing Company: DTV-MA Production House

Creative idea explanation: Whatever happens, Sekunda glue is the best adhesive solution. No matter how many times an object is broken, or even how it's destroyed, with the help of Sekunda Glue you can bring it back to life again and again.





Doctor

Doctor

Year/ID: 2012 / A05006G12
Group: A Film
Subgroup: A05 Health, beauty & fashion
Product and services: FitnessRegistrant: E:MGCountry: RUSSIABrand name: Federation of Fitness and Aerobics of RussiaAdvertiser: Federation of Fitness and Aerobics of RussiaAdvertising agency, city: E:mg, MoscowArt director: Maxim KolyshevCopywriter: Maxim KolyshevCreative director: Anton Melnikov (Chief Creative Officer), Ivan BogdanovAccount Director /Manager: Tatiana Tarmogina, Andrey TrubetskoyDirector: Maxim Kolyshev
Other credits: Stas Gusev (Agency Producer), Olga Yankevich (Producer), Levan Kapanadze (D.O.P.), Andrey Sedov (Editor), Vadim Kolosov (Sound Desigrrangement), Rostislav Kovalevsky (1st Ad), Anna Medvedeva (Production Producer), Vera Petrova (Assistant Producer)

Creative idea explanation: A fat woman came to a plastic surgeon for consultation. When they started to discuss the operation details, doctor began to talk very rude. The woman was shocked. The endline explains the strange behavior of the doctor: If you don't respect your body, why should someone else to do it?





Silence

Silence

Year/ID: 2012 / A06001G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & Saatchi, HelsinkiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's in Finland.





Fuel

Fuel

Year/ID: 2012 / A06003G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & Saatchi, HelsinkiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's television.





Reliability

Reliability

Year/ID: 2012 / A06004G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & SaatchiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's television.





Movies without disruptions

Movies without disruptions

Year/ID: 2012 / A08007G12
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services: CinemaRegistrant: KINO PASAKACountry: LITHUANIABrand name: PasakaAdvertiser: New!Advertising agency, city: Love, VilniusArt director: Migle RudaityteCopywriter: Aiste JureCreative director: Tomas RamanauskasAccount Director /Manager: Egle Petkeviciute




You are not on target

You are not on target

Year/ID: 2012 / A08010G12
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services: Biz Days (marketing & advertising event)Registrant: NEXT ADVERTISING SRLCountry: ROMANIABrand name: Biz DaysAdvertiser: Biz MagazineAdvertising agency, city: NEXT Advertising, BucharestArt director: Catalin BaciuCopywriter: Semida DurigaCreative director: Liviu DavidAccount Director /Manager: Semida Duriga, Liviu DavidDirector: Hypno
Creative idea explanation: Marketing managers, brand managers and advertising guys have become so obsessed with enrolling everybody in pie-charts, flip-charts, brand-books and excel tables that they forget that those who they communicate with are actually people. Those human beings will wake up one day discovering that they are not on target anymore. Commercials don't speak their language. They don't fit the charts, they don't understand brand values and they most certainly don't get it. From that to not being able to buy certain products because you are not on target there's only one small step. And it's this not-so-absurd theory that we have explored in our TVC. Therefore, 'Biz Days', the biggest marketing & advertising event in the country, with a 10-year-history is entitled to claim: 'It's time for advertising to be relevant again. Come to Biz Days.'





Must die for it

Must die for it

Year/ID: 2012 / A08011G12
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services: Theatre FestivalRegistrant: MADE BY VACULIK, S.R.O.Country: SLOVAK REPUBLICBrand name: Istropolitana ProjectAdvertiser: Academy of Perfoming ArtsAdvertising agency, city: MADE BY VACULIK, BratislavaArt director: Bohumil Dohnal, Peter Hrevus, Andrej CaneckyCopywriter: Peter BlahoCreative director: Dejan GalovicAccount Director /Manager: Lucia KozicovaFilm Production: Hitchhiker Films
Creative idea explanation: Campaign for the 19th festival of theatre schools operates with thesis „you must die for it“ in every meaning that it can evoke in minds of the audience.





Prom.ua Tea Party

Prom.ua Tea Party

Year/ID: 2012 / A09002G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.uaEntry Series: Any goods for any occasionsRegistrant: SCHOLZ & FRIENDS KYIVCountry: UKRAINEBrand name: TM Prom.uaAdvertising agency, city: Scholz & Friends KyivArt director: Vitaliy IvkoCopywriter: Iryna Boyko, Vera TishchenkoCreative director: Mikhail KrivoroukDesigner: Elena TverdokhlebDirector of Photography: Tuomo VirtanenAccount Director /Manager: Marina Rozenbush, Account Executive: Maryana ZelenkoFilm Production: Esse HouseDirector: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.





Prom.ua Hockey Player

Prom.ua Hockey Player

Year/ID: 2012 / A09003G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.uaEntry Series: Any goods for any occasionsRegistrant: SCHOLZ & FRIENDS KYIVCountry: UKRAINEBrand name: TM Prom.uaAdvertising agency, city: Scholz & Friends KyivArt director: Vitaliy IvkoCopywriter: Iryna Boyko, Vera TishchenkoCreative director: Mikhail KrivoroukDesigner: Elena TverdokhlebDirector of Photography: Tuomo VirtanenAccount Director /Manager: Marina Rozenbush, Account Executive: Maryana ZelenkoFilm Production: Esse HouseDirector: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.





Prom.ua Lover

Prom.ua Lover

Year/ID: 2012 / A09004G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.uaEntry Series: Any goods for any occasionsRegistrant: SCHOLZ & FRIENDS KYIVCountry: UKRAINEBrand name: TM Prom.uaAdvertising agency, city: Scholz & Friends KyivArt director: Vitaliy IvkoCopywriter: Iryna Boyko, Vera TishchenkoCreative director: Mikhail KrivoroukDesigner: Elena TverdokhlebDirector of Photography: Tuomo VirtanenAccount Director /Manager: Marina Rozenbush, Account Executive: Maryana ZelenkoFilm Production: Esse HouseDirector: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.





Nail

Nail

Year/ID: 2012 / A09005G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: OBIRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: OBIAdvertiser: ObiAdvertising agency, city: BBDO Russia Group, MoscowArt director: Natalia KiselevaCopywriter: Irina ZverevaCreative director: Adrian ElyAccount Director /Manager: Elena TrunovaFilm Production: Gate FilmsMusic: Igor MedvedevDirector: Haidy
Other credits: Executive Creative Director - Igor Lutz / Creative Group Head - Vadim Polyakov / Senior Account Manager - Mary Burdina, Boris Sorokin / Junior Account Manager - Catherine Auashria / Senior Producer - Yana Kuzmicheva / Producer - Julio Fernandez

Creative idea explanation: When someone needs to renovate their house or flat, they come to the DIY store. What do they see there? Not goods and instruments, but the things which hide behind them: dust and debris, time spent agonizing over the process of renovation. OBI gives you another point of view: behind every product there's a possibility to create something new, convenient and beautiful. Just take matters into your own hands.





Megafon 4G

Megafon 4G

Year/ID: 2012 / A10009G12
Group: A Film
Subgroup: A10 Communication products & services
Product and services: Modem 4GRegistrant: INSTINCTCountry: RUSSIABrand name: MegafonAdvertiser: MegafonAdvertising agency, city: Instinct, MoscowArt director: Danil KhodashinskiyCopywriter: Alexey MeshkovCreative director: Daniil Ostrovskiy, Rodger BeekmanAccount Director /Manager: Elvira BanninkovaFilm Production: TrekhmerMusic: Matthew Bellamy, the band MuseDirector: Lennart Verstedzhen
Creative idea explanation: Idea: This is a launch campaign for 4G in Russia. We decided not to praise a technology, but those who live fast. Because those who don't like to wait, push progress forward. Solution: We start from outdoor teaser with QR-code and line: For those who don't like to wait. And TV-teaser with QR-code supported outdoor. It was a pre-selection of TA. We recruited a core of TA. QR-code was read ~100 000 times. And teaser became the most discussed advertising in spring. And after everybody was ready to listen to us, we started our TV-campaign and main outdoor campaign praising people.





Father

Father

Year/ID: 2012 / A10013G12
Group: A Film
Subgroup: A10 Communication products & services
Product and services: New tariff plan launchRegistrant: ADVENTA LOWECountry: UKRAINEBrand name: KyivstarAdvertising agency, city: Adventa LOWE, KievArt director: Dmitriy SimonovCopywriter: Denis UrusovCreative director: Olexiy PasichnykAccount Director /Manager: Olga Mamaeva
Other credits: Igor Karakuts – Creative Group Head, Ekaterina Amirkhanova – Senior Art Director , Olya Dobrotskaya – Senior Account Manager

Creative idea explanation: New Kyivstar mobile tariff lets you grant those who are close to you with warmth of communication.





Life is short

Life is short

Year/ID: 2012 / A11004G12
Group: A Film
Subgroup: A11 Media
Product and services: Satellite TVRegistrant: MCCANN ERICKSON ISRAELCountry: ISRAELBrand name: YESAdvertising agency, city: Mccann Erickson, Tel-avivArt director: Sigal AbudyCopywriter: Yoav Hebel, Tal PerlmuterCreative director: Rona YakobiAccount Director /Manager: Tomer Rotenberg
Other credits:


Creative idea explanation: In order to advertise the great new offer from Yes, Israel's satellite TV Company: "try us for two months, and if you change you will get your money back"We came up with a TV campaign that reminds us that life is short and we should try new things. And who is better to remind us that life is short than Mr. James Gandolffini himself?

Campaign idea explanation:


Multiple entry explanation:






Talking Books

Talking Books

Year/ID: 2012 / A13001G12
Group: A Film
Subgroup: A13 Corporate advertising
Product and services: Phone LibraryRegistrant: PUBLICIS YORUMCountry: TURKEYBrand name: Turk TelekomAdvertising agency, city: IstanbulArt director: Erkut TerliksizCopywriter: Zafer KulunkCreative director: Cevdet KizilayDirector of Photography: Maher MalehAccount Director /Manager: Yesim Uzuner, Sebnem CamlisoyDirector: Gurkan Kurtkaya
Other credits: Producer: Yalcin Kilic / Agency Producers: Arzu Koksal - Armagan Kuscu

Creative idea explanation: Every book talks to you whether you are sighted or visually impaired. As long as you read the book, you begin to live in a world that the book makes you imagine. And every disability disappears when the world of the book starts to come alive. You can be the neighbor or the closest friend of a fiction character. 'The Phone Library' is a gratuitous service which developed for the visually impaired users of Turkish Telekom. In this film, a visually impaired man listens to Crime and Punishment on the telephone and the action in the story seem to happen around him.





Save Rosia Montana - Dragos Bucur

Save Rosia Montana - Dragos Bucur

Year/ID: 2012 / A14008G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: Awareness campaign for Rosia Montana mining projectEntry Series: Save Rosia MontanaRegistrant: PAPAYA ADVERTISING SRLCountry: ROMANIABrand name: Save Rosia MontanaAdvertiser: Alburnus MaiorAdvertising agency, city: Papaya Advertising, BucharestArt director: Robert TiderleCopywriter: Robert TiderleCreative director: Robert TiderleAccount Director /Manager: Ramona SimaFilm Production: Family FilmDirector: Florin Serban
Other credits:


Creative idea explanation: The TVC is part of the "Save Rosia Montana" pro-bono campaign for the Alburnus Maior NGO. Background: There has been, for many years now, a very big local debate about the oportunity of capitalizing the gold and silver depposits at Rosia Montana. There have been, also, a lot of pros and cons regarding this mining project. Alburnus Maior is a local NGO, the only protector of Rosia Montana Area. Their (and our) point of view: – if the project takes place, a huge injury would be created at the place of the first certificated Romanian settlement, Rosia Montana. An injury that would only hopefully heal after 100 years, leaving a huge scar not only on the land but also in people’s hearts. We truly believe that one is worth more than the gold they are wearing, and so is a country. The TVC features Dragos Bucur, a well known and respected Romanian artist, trying to to show everybody that a brutal gold extraction, like the one using cyanide-technologies, can only create suffering. The campaign proved there was an impressive interest on the topic, as the commercials got more than 600,000 youtube hits in less than 3 weeks.

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Multiple entry explanation:






Balloon

Balloon

Year/ID: 2012 / A14018G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: This is how life feels to butterfly childrenRegistrant: LOWE GGK WERBEAGENTUR GESMBHCountry: AUSTRIABrand name: DEBRA AustriaAdvertiser: Lowe GGK Werbeagentur GmbHAdvertising agency, city: Lowe GGK Werbeagentur GmbH, ViennaArt director: Christian Bircher, Astrid BittermannCopywriter: Nikolaus Leischko, Susanne LenhardtCreative director: Dieter Pivrnec, Nikolaus Leischko, Christian BircherDirector of Photography: Holger JaquetAccount Director /Manager: Michael Kapfer-Giuliani, Talin SeifetFilm Production: Sabotage filmsDirector: TU
Creative idea explanation: Context: Epidermolysis Bullosa is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction. The youngest sufferers are called butterfly children because their skin is as fragile as a butterlfly's wing. Client: debra is a non profit association. Target group:Besides the broad public, the campaign was targeted at potent donors. Creative Idea: Balloons flying in a nursery. They burst one they touch even the softest surface. Objective: Create awareness for EB and generate donations.





The Hand

The Hand

Year/ID: 2012 / A14020G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: Charity / SocialRegistrant: McCANN ERICKSON ATHENSCountry: GREECEBrand name: ACTIONAIDAdvertiser: ACTIONAIDAdvertising agency, city: McCANN ERICKSON AthensArt director: Lena KalothetouCopywriter: Eleni ZisimopulouCreative director: Eleni ZisimopulouDirector of Photography: Christos KaramanisAccount Director /Manager: Harry ParianosFilm Production: STEFI PRODUCTION / Danae SpatharaDirector: Giannis Gaitanidis
Other credits:


Creative idea explanation: During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships.

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Multiple entry explanation:






Every road sign is a someone's life

Every road sign is a someone's life

Year/ID: 2012 / A14024G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: Road safetyRegistrant: STREETARTCountry: RUSSIABrand name: Road safetyAdvertiser: The state inspection of traffic safetyAdvertising agency, city: StreetArt, EkaterinburgArt director: Mikhail KolokolovCopywriter: Alexsander RagozinCreative director: Evgeniy FateevAccount Director /Manager: Pavel KonovalovDirector: Mikhail Kolokolov
Other credits:


Creative idea explanation: With the rainy and cloudy weather that arrives every autumn, all across Russia we see an increase in road accidents. When temperatures drop below freezing, these accidents become even more frequent. Drivers and pedestrians alike are seriously injured and even die. In attempting to change this situation and reduce the number of victims, we have created a video to remind the public that road signs and traffic lights are there to be followed. Each road sign stands for the life of a person who ignored the traffic rules and died. These signs warn us, protect us, and can save lives if we obey them. The video is made for showing in cinemas and on the Internet.

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Accomodation offers

Accomodation offers

Year/ID: 2012 / A14026G12
Group: A Film
Subgroup: A14 Social & charity
URL: http://www.youtube.com/watch?v=jUy7gX1_wqs
Product and services: New homeless regulation of HungaryRegistrant: CAFE CREATIVE KFT.Country: HUNGARYBrand name: TASZAdvertising agency, city: Cafe Communications, BudapestArt director: Miklos ZsengellerCopywriter: Antal KaldeneckerCreative director: Zoltan Simon, Ervin SallaiAccount Director /Manager: Ervin Sallai, Dora Zavaros
Creative idea explanation: According to a 2011 amendment, homeless individuals who get caught twice in the act of living and sleeping in public places have to pay a fine up to 512 €.The viral wanted to draw attention to this unhuman regulation by showing cheaper accomodations in luxury hotels of Budapest.





My Name is Szabó Kinga

My Name is Szabo Kinga

Year/ID: 2012 / A14027G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: Signature Collection Against Domestic ViolenceRegistrant: CAFE CREATIVE KFT.Country: HUNGARYBrand name: AvonAdvertiser: Avon HungaryAdvertising agency, city: Cafe Communications / Cafe Film + Cafe PR, BudapestArt director: Tibor VargaCopywriter: Fruzsina GiretCreative director: Tibor Varga (representing Cafe Creative)Designer: Attila Feherhegyi (Interior Designer), Lucia Simon (Makeup Artist)Director of Photography: Martin SzecsanovAccount Director /Manager: Aniko Dobos, Dorottya Geczi (Accounts), Laszlo Jozsa, Gabor May (Production Managers)Film Production: Cafe FilmDigital Production: Post Edison Computer GraphicsDirector: Tibor Varga
Other credits: Peter Boda (Editor)

Creative idea explanation: The film is supporting a civil initiative which aims the criminalization of domestic violence in Hungary. Although every week a woman and every month a child dies as a concequence of domestic abuse, still the topic is considered a private matter, even taboo. 50,000 signatures were needed to force the Parliament to discuss the issue. The aims of the film are to introduce domestic abuse without showing any actual violence, and to encourage people to stand up for themselves and each other. The campaign was a success, not only reaching high views, but for eg. after movie screenings, thousands of signatures were gathered on the spot.The creative idea was to show domestic violence through a child’s eyes. Many mistakenly believe that if someone is not physically abused, it means no harm. This girl proves the opposite, when she writes down her own name 50,000 times as her own fight; thinking that this way she can save her mother. In the violence between four walls, those are also injured who are not able to stand up for themselves. The film presents this dilemma, without representation of the actual violence.





Office games

Office games

Year/ID: 2012 / A16001G12
Group: A Film
Subgroup: A16 Online films
Product and services: InternetRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: UPC BusinessAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan Visy, Vito La BroccaCopywriter: Karolina Galacz, Matyas OnodiCreative director: Will Rust, Ferenc BeneschDirector of Photography: David LukacsAccount Director /Manager: Balazs SzadayDirector: Benesch Ferenc
Creative idea explanation: Our goal was to advertise UPC Business' superfast internet package for offices. The idea: while employees are waiting for slow internet, they can't work, so they entertain themselves instead- like kids. The film shows children, dressed in adult clothes, playing around in an office, but then we realize they are actually adults who had nothing to do while waiting for the slow internet download. The online film was published on Youtube and Vimeo.





Blood Relations

Blood Relations

Year/ID: 2012 / A16006G12
Group: A Film
Subgroup: A16 Online films
Product and services: ReconciliationRegistrant: BAUMANN BER RIVNAY SAATCHI & SAATCHICountry: ISRAELBrand name: Blood RelationsAdvertiser: The Peres Center for PeaceAdvertising agency, city: Ramat GanArt director: Nathan FreifeldCopywriter: Shachar AylonCreative director: Executive Creative Director and Deputy CEO:Yoram Levi, VP Creative Director: Nadav Pressman, Eran Nir / Tomer Gedron / Eddie GoldbergDesigner: Steve ReichesDirector of Photography: Benjamin HiramAccount Director /Manager: Nir FederbushMusic: Tomer BiranDirector: Guy MichaelProgrammer: Leonid Angarov
Other credits: Head Of Production & Content: Dorit Gvili / Initiator Of the Idea: Jean-Christophe Royer / Agency Producer: Bosmat Marmarely / Editor: Guy Dagan / Senior Planner: Guy Gordon / Account Executive: Noa Sharf / Strategic Planner: Rachel Friend

Creative idea explanation: Background: The Israeli-Palestinian conflict has been going on for over 60 years, with growing tension every day. Mission: Finding a way to bring both Israeli and Palestinian citizens Closer together. Idea: Blood Relations – The mutual blood donation project. Turn blood donation into a media channel, by bringing those with most reasons to hate each other together – bereaved Israeli and Palestinian families – and getting them to share blood instead of spilling it. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.

Campaign idea explanation:


Multiple entry explanation: A short, highly moving online documentary film of our idea – an extraordinary event bringing those with most reasons to hate each other together to share blood instead of spilling it – was central to our campaign and caught the attention of the world's media, reaching an estimated 350 million people.





Well crafted world of Kozel

Well crafted world of Kozel

Year/ID: 2012 / A16017G12
Group: A Film
Subgroup: A16 Online films
Product and services: Kozel beerRegistrant: EURO RSCG PRAGUECountry: CZECH REPUBLICBrand name: Velkopopovicky KozelAdvertising agency, city: Euro RSCG PragueArt director: Tomas Vesely, Pavel SlovacekCopywriter: Zdenek MalyCreative director: Eda Kauba, Pavel FrisAccount Director /Manager: Vanda Steglova
Creative idea explanation: An internet brand video introducing Velkopopovicky Kozel as a beer that has been brewed for centuries with traditional craft skills.





Beeline World Music Mix

Beeline World Music Mix

Year/ID: 2012 / A16018G12
Group: A Film
Subgroup: A16 Online films
URL: http://youtu.be/My9GTplH3AA
Product and services: RoamingRegistrant: MFIVE CREATIVE GROUPCountry: RUSSIABrand name: BeelineAdvertiser: BeelineAdvertising agency, city: Mfive Creative Group, MoscowArt director: Maksim BuchenkovCopywriter: Marina MajorovaCreative director: Marina MajorovaAccount Director /Manager: Oleg ZaytsevFilm Production: MfiveDirector: Maksim Buchenkov
Other credits:


Creative idea explanation: The world music experiment based on roaming opportunities of Beeline mobile.

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03.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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03.10
03.10
03.10
03.10
03.10
03.10
02.10
23.08
2011
развернуть
2010
развернуть
2009
развернуть
2007
развернуть

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