09 декабря 2016 г.

Победители Design of Brand & Corporate Identity

Grand Prix

The stationary

Year/ID: 2012 / F66017G12
Group: F Design of Brand & Corporate Identity
Subgroup: F66 Visual identities
Product and services: Promotional itemsRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: TBWA\ISTANBULAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep OrbayCopywriter: Ilkay GurpinarCreative director: Ilkay GurpinarAccount Director /Manager: Burcu Ozdemir Kayimtu, Dilek Ucarli
Other credits:


Creative idea explanation: As TBWA globally changed it's corporate typography to Helvetica, we needed to design all of our stationary items. For each item a sentence and an odd icon is created referring to the meaning of that item in our lives. We designed everything from cups to folders, notebooks to CD cases that we use in the office. Stemming out of the Helvetica spirit we wanted them to look as Swiss as possible. Everything is stated and specified perfectly in the general Swiss way of packaging. All the precise info about the size, weight or materials take place directly on the packaging itself. We did the same. But off course, we made some little trick and added some wit-spice disrupting the specifications and the rigid Swiss Design. We have been sending the items to different TBWA agencies around the world and to the Turkish marketing scene. We have received great feedbacks and a huge demand for more samples (even a great demand to buy the items). We have already started producing the second round in a very short time period.

Campaign idea explanation:


Multiple entry explanation:





Golden Drum

The stationary

Year/ID: 2012 / F66017G12
Group: F Design of Brand & Corporate Identity
Subgroup: F66 Visual identities
Product and services: Promotional itemsRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: TBWA\ISTANBULAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep OrbayCopywriter: Ilkay GurpinarCreative director: Ilkay GurpinarAccount Director /Manager: Burcu Ozdemir Kayimtu, Dilek Ucarli
Other credits:


Creative idea explanation: As TBWA globally changed it's corporate typography to Helvetica, we needed to design all of our stationary items. For each item a sentence and an odd icon is created referring to the meaning of that item in our lives. We designed everything from cups to folders, notebooks to CD cases that we use in the office. Stemming out of the Helvetica spirit we wanted them to look as Swiss as possible. Everything is stated and specified perfectly in the general Swiss way of packaging. All the precise info about the size, weight or materials take place directly on the packaging itself. We did the same. But off course, we made some little trick and added some wit-spice disrupting the specifications and the rigid Swiss Design. We have been sending the items to different TBWA agencies around the world and to the Turkish marketing scene. We have received great feedbacks and a huge demand for more samples (even a great demand to buy the items). We have already started producing the second round in a very short time period.

Campaign idea explanation:


Multiple entry explanation:





Silver Drum

Corporate Identity

Year/ID: 2012 / F66021G12
Group: F Design of Brand & Corporate Identity
Subgroup: F66 Visual identities
Product and services: Breast Unit Prague - Clinique for Breast diseasesRegistrant: LEAGAS DELANEY PRAHA S.R.O.Country: CZECH REPUBLICBrand name: Breast Unit Prague - Clinique for Breast diseasesAdvertiser: Breast Unit Prague - Clinique for Breast diseasesAdvertising agency, city: Leagas Delaney, PrahaArt director: Lauren van AswegenCopywriter: Tereza SverakovaCreative director: Tereza Sverakova, Herman WaterkampPhotographer: Goran TacevskiAccount Director /Manager: Marketa KoksalovaFilm Production: Anna Tosovska, Filmservice
Other credits: Stepan Kolar

Creative idea explanation: Often it is men who discover a lump in their partner's breast. That is why the campaign encourages men to help their partners with preventive breast examination.




Calendars Of Empathy

Year/ID: 2012 / F68003G12
Group: F Design of Brand & Corporate Identity
Subgroup: F69 Business gifts
Product and services: 2012 calendarsRegistrant: LEO BURNETT SP. Z O.O.Country: POLANDBrand name: Amnesty InternationalAdvertiser: Amnesty InternationalAdvertising agency, city: Leo Burnett WarsawArt director: Nina Lupinska, Agnieszka Kaczor - Zajaczkiewicz, Sebastian BulskiCopywriter: Piotr Zygmunt, Kamil KowalczykCreative director: Pawel HeinzeIllustrator: Nina LupinskaAccount Director /Manager: Lukasz Zajaczkiewicz
Other credits: Magorzata Nierodzinska, Andrzej Santorski, Agata Bankowska, Agnieszka Jurkiewicz, PR Manager, MSL Warsaw




Ruler that measures time

Year/ID: 2012 / F68009G12
Group: F Design of Brand & Corporate Identity
Subgroup: F68 Calendars
Product and services: WoodworkingRegistrant: GREY LJUBLJANA D.O.O.Country: SLOVENIJABrand name: Bobic WoodworkingAdvertising agency, city: Grey LjubljanaArt director: Matija Primc, Petra KrulcCopywriter: Matija Primc, Tomaz ApohalCreative director: Petra Krulc, Tomaz ApohalAccount Director /Manager: Ana Zeleznik
Other credits:


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Set for adults

Year/ID: 2012 / F69003G12
Group: F Design of Brand & Corporate Identity
Subgroup: F69 Business gifts
Product and services: Glue-Invest S.A.Registrant: GREY WORLDWIDE WARSZAWA SP. Z O.O.Country: POLANDBrand name: Taboo CondomsAdvertising agency, city: GREY GROUP Poland, WarsawArt director: Zofia Nowak, Beata Kotnowska-BujakCopywriter: Monika Swiatek-KrolCreative director: Katarzyna Sosnierz, Grzegorz WaliczekDesigner: Zofia NowakAccount Director /Manager: Dorota Kulma
Creative idea explanation: We created a design gadget to show people that safe sex could be a great play. We wanted to help them to develop their imagination.




05.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Публикации
2012
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09.10
06.10
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23.08
2011
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2010
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2009
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2007
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