08 декабря 2016 г.

Шорт-лист Radio


Applause for great frying

Applause for great frying

Year/ID: 2011 / D46004G11
Group: D Radio
Subgroup: D46 Food
Product and services category: Oil for multiple frying
Registrant: PUBLICIS MARC
Country: BULGARIA
Brand name: Palmolina
Advertiser: Olineza
Advertising agency, city: Publicis Bulgaria
Creative director: Publicis team
Production company: Madar Studio




Parking

Parking

Year/ID: 2011 / D47007G11
Group: D Radio
Subgroup: D47 Drinks
Product and services category: Rajec
Registrant: LEAGAS DELANEY PRAHA S.R.O.
Country: CZECH REPUBLIC
Brand name: Rajec
Advertiser: Kofola a.s.
Advertising agency, city: Leagas Delaney Praha s.r.o.
Art director: Kristina Ambrozova, Petr Cech, Igor Paleta
Creative director: Tereza Sverakova, Hermann Waterkamp
Creative idea explanation: Guirella radio broadcasting in underground parking of shopping mall promoting Rajec spring water with its well known positioning "Patented by nature". "Even here nature is with you. Upstairs in supermarket for 9,90 CZK."




GPS

GPS

Year/ID: 2011 / D51001G11
Group: D Radio
Subgroup: D51 Automotive
Product and services category: SEAT Cupra
Registrant: OGILVY ROMANIA
Country: ROMANIA
Brand name: SEAT Cupra
Advertiser: SEAT
Advertising agency, city: Mather Romania
Creative director: Albert Nica, Dani Macarie
Screenwriter: Anca Ungureanu, Calin Marcu, Bogdan Csapo
Creative idea explanation: A GPS voice is trying to keep up with the incredible horse power of Seat Cupra.




Gugl-Paris

Gugl-Paris

Year/ID: 2011 / D55002G11
Group: D Radio
Subgroup: D55 Communication products & services
Product and services category: bob data packet
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: bob
Advertiser: Mobilkom Austria AG/ bob
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Creative director: Alexander Hofmann, Francesco Bestagno
Music: Soundstudio: Tic Music
Other credits: Copywriter: Alexander Hofmann, Isabelle Stadler, Hieronymus Kloss, Producer: Evelyn Berghold, Account Management: Christin Herrnberger, Christian Ertl, Marilen Hennebach

Creative idea explanation: In order to promote mobile phone provider bob's add-on data tariff, which enables you to surf the internet on your mobile phone, we called up real people with the German surname 'Gugl' this is pronounced as the search engine 'Google' and asked them questions you'd normally ask Google; so to say search queries via the mobile phone.




DHL France to Mexico

DHL France to Mexico

Year/ID: 2011 / D55003G11
Group: D Radio
Subgroup: D55 Communication products & services
Product and services category: Delivery service
Entry Series: DHL Door-To-Door
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: DHL
Advertising agency, city: BBDO Russia Group
Creative director: Luis Tauffer, Andres Vergara
Production company: Sonart (Montréal/Canada)
Other credits: Andres Vergara - scriptwriter, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - directors

Creative idea explanation: SFX: DOOR OPENSVO1: Bonjour!COURIER: (FOOTSTEPS, KNOCKS ON DOOR)SFX: DOOR OPENSVO2: Muchas gracias!VO3: From door to door. Fast delivery with no boundaries. DHL Express.




DHL USA to Italy

DHL USA to Italy

Year/ID: 2011 / D55004G11
Group: D Radio
Subgroup: D55 Communication products & services
Product and services category: Delivery service
Entry Series: DHL Door-To-Door
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: DHL
Advertising agency, city: BBDO Russia Group
Creative director: Luis Tauffer, Andres Vergara
Production company: Sonart (Montréal/Canada)
Other credits: Andres Vergara and Luis Tauffer - scriptwriters, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - Directors. Sonart (Montréal/Canada) Sound Studio, Jean-Pascal Beaudoin and Pascal Desjardins - sound engineers, radio director: Nicolas Fransolet

Creative idea explanation: SFX: DOOR OPENSVO1: Hi!COURIER: (WALKING, KNOCKS ON DOOR) SFX: DOOR OPENSVO2: Grazie mille!VO3: From door to door. Fast delivery with no boundaries. DHL express.




DHL UK to Russia

DHL UK to Russia

Year/ID: 2011 / D55005G11
Group: D Radio
Subgroup: D55 Communication products & services
Product and services category: Delivery service
Entry Series: DHL Door-To-Door
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: DHL
Advertising agency, city: BBDO Russia Group
Creative director: Luis Tauffer, Andres Vergara
Production company: Sonart (Montréal/Canada)
Other credits: Andres Vergara and Luis Tauffer - scriptwriters, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - directors, Sonart (Montréal/Canada) Sound Studio, Jean-Pascal Beaudoin and Pascal Desjardins - sound engineers, radio director: Nicolas Fransolet

Creative idea explanation: SFX: DOOR OPENSVO1: Hello!COURIER: (WALKING, KNOCKS ON DOOR)SFX: DOOR OPENSVO2: Spasiba!VO: From door to door. Fast delivery with no boundaries. DHL express.




The Appartment

The Appartment

Year/ID: 2011 / D56001G11
Group: D Radio
Subgroup: D56 Media
Product and services category: Radio Nova Morning Show
Entry Series: Morning People
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Morning Show
Advertiser: Radio Nova
Advertising agency, city: TBWA\PHS, HELSINKI
Creative director: Tommy Mäkinen
Project manager: Tommy Mäkinen, Kaisa Kinnunen
Music: Cat Stevens: Morning Has Broken
Director: Pekka Vihrelaakso
Screenwriter: Tommy Mäkinen, Erkko Mannila
Other credits: Jouni Mannerhovi, Marketing Director, Radio Nova;

Creative idea explanation: Brief explanation of any important local or national nuance or relevance of the actor/voiceover artist that might not be understood by an international audience.Radio Nova morning show VJ Kimmo Vehviläinen calling to real people (not actors) trying to set up a meeting before his working day begins at 6 am.




Trimming

Trimming

Year/ID: 2011 / D56002G11
Group: D Radio
Subgroup: D56 Media
Product and services category: Radio Nova Morning Show
Entry Series: Morning People
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Morning Show
Advertiser: Radio Nova
Advertising agency, city: TBWA\PHS, HELSINKI
Creative director: Tommy Mäkinen
Project manager: Tommy Mäkinen, Kaisa Kinnunen
Music: Cat Stevens: Morning Has Broken
Director: Pekka Viherlaakso
Screenwriter: Tommy Mäkinen, Erkko Mannila
Other credits: Producer: Pekka Viherlaakso

Creative idea explanation: Radio Nova morning show VJ Kimmo Vehviläinen calling to real people (not actors) trying to set up a meeting before his working day begins, at 6 am.




Aids Task Force - The "Get Tested" Project

Aids Task Force - The "Get Tested" Project

Year/ID: 2011 / D59002G11
Group: D Radio
Subgroup: D59 Social & charity
Product and services category: Aids Awarness
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Brand name: Aids Task Force
Advertising agency, city: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Tel Aviv
Art director: Shirley Eva Bahar
Creative director: Amit Gal
Other credits: Copywriter: Orit Bar Niv, Executive Client Director: Adam Polachek, Account Supervisor: Shiran Chen Gross, Account Manager: Inbal Stern, Head of Strategic Planning: Yoni Lahav, Planning Director: Hila Tamir, Planner: Niva Ziv

Creative idea explanation: This year, the Aids Task Force mission was to make more people to get tested. On World Aids Day, our radio campaign had a core idea:We invited anchors from all radio stations to take HIV tests LIVE and get results LIVE. The "Get Tested" campaign was an open idea platform. Anchors used the platform to make the campaign their own. At the end of the day the campaign included more than 20 hours of original branded content. The open idea platform was a collaboration between Advertising, Media, Content and PR for one goal, and one message: "Get Tested"




Volunteer With Real Passion

Volunteer With Real Passion

Year/ID: 2011 / D59009G11
Group: D Radio
Subgroup: D59 Social & charity
Product and services category: Voluntary service for The Warsaw Uprising Museum
Registrant: NIENALTOWSKI.COM
Country: POLAND
Brand name: The Warsaw Uprising Museum
Advertiser: nienaltowski.com
Advertising agency, city: nienaltowski.com, Warsaw
Art director: Krzysztof Nienaltowski Liliana Nienaltowska
Creative director: Krzysztof Nienaltowski
Project manager: Stefania Nienaltowska
Screenwriter: Liliana Nienaltowska
Creative idea explanation: The Warsaw Uprising Museum employs 120 volunteers. To take care of the exhibitions 'Communication' and 'Portable Wireless Sets' the Museum was looking for a few volunteers with real passion. How to find them? For 3 days Radio Kampus 97,1 FM Warsaw broadcast a radio spot in Morse Code: If you understand this - call 883017534. Within 3 days 16 people called the phone number given in the ad. An employee of the museum answered the calls, congratulated the callers on their outstanding knowledge of the code used in the Warsaw Uprising 1944, and offered them a position.



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Публикации
2012
развернуть
2011
свернуть
10.10
10.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
06.10
06.10
06.10
05.10
05.10
05.10
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
08.09
24.08
08.08
20.07
01.07
2010
развернуть
2009
развернуть
2007
развернуть

© Состав.ру 1998-2016, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         18+   Словарь маркетинговых терминов