24 мая 2016 г.

Все победители Multi Channel

Объявлены призеры конкурсов Golden Drum Multi Channel Competition 2011

Команда жюри Multi Channel оценила самые креативные работы участников Multi Channel Competition Groups. Одиннадцать специалистов судили участников фестиваля Golden Drum по таким номинациям, как Direct campaigns, Digital campaigns, Events, Public relations и Innovative campaigns. Председателем в этой категории выступит главный креативный директор McCann Worldgroup в европейском регионе Матиас Палм Хенсен.

В категории Integrated communication campaigns России не удалось занять призовых мест. Золотой барабан достался чешскому агентству Ogilvy Prague за работу под названием Do it yourself. Гран-при в этой категории присудили румынскому агентству McCann Erickson Romania за кампанию под названием Rom. Напомним, что этот же проект получил главную награду на фестивале Cannes Lions 2011.

Румынское агентство McCann Erickson Romania также отметилось в категории Digital, взяв гран-при и золото за кампании для бренда Vodafone. Одна из работ для мобильного оператора под названием Vodafone the Wedding также принесла агентству гран-при в категории Events и Public Relations.

Leo Burnett была признана самой успешной сетью агентств, заработав 133 очка в течение всего фестиваля. С 93 очками Золотую Розу за самое успешную деятельность на Golden Drum получило агентство McCann Erickson Romania. Самым сильным брендом в этом году стал Vodafone c 60 очками.

Все победители Multi Channel

Integrated communication campaigns


American Rom

American Rom

Year/ID: 2011 / Q029G11
Group:Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Award: Golden Drum Grand Prix Product and services category:
Chocholate bar
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIA
Brand name: Rom
Advertiser: Kandia Dulce
Advertising agency, city: BV Mccann Erickson, Bucharest
Art director: Ionut Cojocaru
Copywriter: Florin Florea
Creative director: Adrian Botan, Catalin Dobre, Dinu Panescu
Project manager: Ruxandra Savulescu


Direct campaigns


Secrets Behind Paintings

Secrets Behind Paintings

Year/ID: 2011 / Q043G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: National Gallery re-opening
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: National Museum in Krakow
Advertiser: PZU S.A. - National Museum in Krakow
Advertising agency, city: Leo Burnett Warsaw
Art director: Krzysztof Iwinski
Copywriter: Pawel Heinze
Creative director: Heinze Iwinski
Production company: Opus Film - K2
Other credits: Sebastian Oszczepalinski - Head of Digital

Media campaign idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.



Digital campaigns


Vodafone Cerebel

Secrets Behind Paintings

Year/ID: 2011 / S030G11
Group: S Digital campaigns
Subgroup: S Digital campaigns
Award: Golden Drum Grand Prix

Product and services category: Vodafone Mobile BroadBand Consumer
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIABrand name: VodafoneAdvertiser: Vodafone Romania
Advertising agency, city: BV Mccann Erickson, Bucharest
Art director: Arpad Rezi, Ionut Cojocaru, Razvan Chifu
Copywriter: Catalin Dobre, Sebastian Olar, Andrei Fodolica
Creative director: Adrian Botan, Catalin Dobre
Photographer: Ionut Macri, Sorin Florea, Carioca
Director of Photography: Max Lemnij
Project manager: Dana Hogea, Simona Geaca, Doina Ionescu, Carmen Marin, Alexandru Platon
Music: Shukar Collective, Bloodhound Gang, Electric Brother
Director: Dragos Buliga, Cristi Mungiu, Radu Muntean, Andreea Paduraru
Production company: Mitra Film / Abis Studio, Multimedia Est
Programmer: Orbital, MRMScreenwriter: Catalin Dobre, Sebastian Olar, Andrei Fodolica

Other credits: Group Creative Director: Catalin Dobre


Events

Secrets Behind Paintings

Year/ID: 2011 / U81008G11
Group: T Events
Subgroup: U81 Marketing PR
Award: Golden Drum Grand Prix
Product and services category: Vodafone Mobile Broad
BandRegistrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIABrand name: Vodafone
Advertiser: Vodafone Romania
Advertising agency, city: BV Mccann Erickson, Bucharest
Art director: Ionut Cojocaru
Copywriter: Catalin Dobre, Dinu Panescu
Creative director: Adrian Botan, Catalin Dobre, Dinu Panescu
Photographer: SharkyDirector of Photography: Jordy Rexach
Project manager: Dana Hogea, Doina Ionescu, Andreea Harjanu, Ruxandra Stanescu, Alexandru Platon
Music: Goran Bregovic, Train de vie SoundtrackDirector: Cristian Mungiu
Production company: Mitra Film - Abis Studio
Programmer: Orbital & FourhooksScreenwriter: Catalin Dobre, Dinu Panescu
Other credits: Director of Photography:Jordy Rexach


Public relations


Vodafone Chivu

Secrets Behind Paintings

Year/ID: 2011 / U81009G11
Group: U Public relations
Subgroup: U81 Marketing PR
Award: Golden Drum Grand Prix
Product and services category: Vodafone Mobile Broadband
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIABrand name: Vodafone
Advertiser: Vodafone Romania
Advertising agency, city: BV Mccann Erickson, Bucharest
Art director: Ionut Cojocaru, Razvan Chifu
Copywriter: Catalin Dobre
Creative director: Adrian Botan, Catalin Dobre
Photographer: Sorin Florea, Carioca
Director of Photography: Max Lemnij
Project manager: Dana Hogea, Doina Ionescu, Andreea Harjanu, Ruxandra Stanescu, Alexandru Platon
Music: Shukar CollectiveDirector: Florin Serban
Production company: Mitra Film - Abis Studio
Programmer: OrbitalScreenwriter: Catalin Dobre
Other credits: Director of Photography: Max Lemnij


Innovative campaigns


Secrets Behind Paintings

Secrets Behind Paintings

Year/ID: 2011 / Q043G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: National Gallery re-opening
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: National Museum in Krakow
Advertiser: PZU S.A. - National Museum in Krakow
Advertising agency, city: Leo Burnett Warsaw
Art director: Krzysztof Iwinski
Copywriter: Pawel Heinze
Creative director: Heinze Iwinski
Production company: Opus Film - K2
Other credits: Sebastian Oszczepalinski - Head of Digital

Media campaign idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.



07.10.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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