Group: D Radio
Subgroup: Automotive
Award: Silver Drum
Product and services category: Cars, other vehicles and accessories
Registrant: LEO BURNETT - ISTANBUL
Country: TUR-МIJA
Brand name: Jeep
Advertiser: Chrysler Group
Advertising agency, city: Leo Burnett - Istanbul
Состав Творческой группы
Art director: Selim Unlusoy
Copywriter: Bahadirhan Peksen
Creative director: Yasar Akbas
Led
Group: D Radio
Subgroup: Automotive
Award: Silver Drum
Product and services category: Cars, other vehicles and accessories
Registrant: DDB&CO.
Country: TUR-МIJA
Advertiser: Audi Turkey Dogus Otomotiv
Advertising agency, city: DDB&Co, Istanbul
Состав Творческой группы
Copywriter: Ali Hikmet Yavuz, Orhan Gazi Kandemir, Kerem Car, Gokhan Ozdemir
Creative director: Karpat Polat
Other credits: Ete Kurttekin
Dog Hotel - Efe
Group: D Radio
Subgroup: Transport, travel & tourism
Award: Silver Drum
Product and services category: Travel, tourism and transport
Entry Series: Dog Hotel Series
Registrant: TBWA/ISTANBUL
Country: TUR-МIJA
Brand name: Von Grand
Advertiser: Von Grand
Состав Творческой группы
Copywriter: Volkan Karakasogiu
Creative director: Ilkay Gurpinar
Creative idea explanation: There aren't many reliable dog hotels in Turkey. Since people see their dog as their family they want to give them the best care. They want their dogs to be treated as humans. Radio spots for Von Grand Dog Hotel portray this by using the names both used for humans and pets. Sultan, Efe and Kont are the most clich+й dog names in Turkish. they are also human names!
Headline (eng.): Dog Hotel - Efe
Text Kills 2
Group: D Radio
Subgroup: Social & charity
Award: Silver Drum
Product and services category: Public services and social engagements
Entry Series: Text Kills
Registrant: PUBLICIS S.R.L.
Country: ROMUNIJA
Brand name: Bucharest's City Police
Advertiser: Bucharest's City Police
Advertising agency, city: Publicis, Bucharest
Состав Творческой группы
Art director: Bogdan Nestor
Copywriter: Razvan Soare
Creative director: Razvan Capanescu
Project manager: Razvan Soare
Creative idea explanation: Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by including in their sms texts the terrible consequences of their actions. The text becomes unforgettably powerful, due to its level, natural, nothing happen way of interpretation while speaking about death.
Headline (eng.): If you knew what's going to happen, would you still be writing sms's while driving? Don't text and drive.
10.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
