28 июля 2017 г.

Шорт-лист Outdoor

Airplane

Year/ID: 2011 / C32001G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Big Balloon
Entry Series: Big Balloon
Registrant: LEO BURNETT - ISTANBUL
Country: TURKEY
Brand name: Solen
Advertiser: Solen
Advertising agency, city: Leo Burnett Istanbul, Istanbul
Art director: Erkan Kaya
Copywriter: Ilker Dagli
Creative director: Executive creative director Idil Akoglu Ergulen, creative director Guven Haktanir
Illustrator: Zoo
Project manager: Esra Aydogan
Other credits: Ozgun Ozkalay

Creative idea explanation: Solen Crazy Balloon is gum brand that provides big balloons for those who chew it. The creative idea comes from the idea that "the bigger balloon means the bigger fun." Chewing gum with big ballon.



Custom-Made Dog Leash Hangers

Year/ID: 2011 / C32004G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Premium Tailor-Made Pet Food
Registrant: NOA NO ORDINARY AGENCY WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: Royal Canin
Advertiser: Royal Canin
Advertising agency, city: NOA, No Ordinary Agency Werbagentur GmbH, Vienna
Creative director: Dusan Adamovic, Marko Roncevic, Ivan Marko
Designer: Milan Matejic
Project manager: Marcus Schulczi
Other credits: Goran Mitrasinovic, Production

Creative idea explanation: Royal Canin is a manufacturer of custom-made pet food, and their philosophy is that each animal is unique. They needed a solution that illustrates that standpoint. That's why we've created the world's 1st tailor-made dog leash holders!In front of the pet food shops, we've installed the leash holders for each dog size (MINI, MEDIUM, GIANT...), showing in real life how different kind of dogs require different kind of attention, and creating an useful tool that really helps the pet owners.




Never Ending Smoothness

Never Ending Smoothness

Year/ID: 2011 / C32010G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Gervais
Registrant: YOUNG & RUBICAM PRAHA
Country: CZECH REPUBLIC
Brand name: Bel
Advertising agency, city: Y&R, Prague
Art director: Gerrit Gerischer
Copywriter: Daniel Joseph
Creative director: Jitka Bret Srbova
Photographer: Michal Sajmir
Other credits: Executive creative Director: Jaime Mandelbaum, head of art: Marco Antonio do Nascimento, retouch: Furia

Creative idea explanation: Gervais Original cheese is based on a traditional French recipe that combines fresh curd and cream for a smooth textured taste. We wanted to communicate the product benefit of smoothness to sophisticated urban women in a limited city environment.Our solution, Never Ending Smoothness, made use of the ubiquitous scrolling city lights vitrine, but modified to create our "smooth" effect. We retrofitted the billboard with a giant spreading knife mounted beneath a perpetually rolling expanse of smooth Gervais Original on top of a toasted cracker.




An Ad for Dogs

An Ad for Dogs

Year/ID: 2011 / C32013G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Eukanuba dog food
Registrant: SAATCHI & SAATCHI POLAND SP. Z O.O.
Country: POLAND
Brand name: Eukanuba
Advertiser: Procter & Gamble
Advertising agency, city: Saatchi & Saatchi Poland
Art director: Aneta Szeweluk-Skarbek
Copywriter: Franciszek Toeplitz
Creative director: Max Olech, Blanka Lipinska
Project manager: Jolanta Mazurek, Julia Dziurbiejko
Other credits: Producers: TV - Eliza Kurek, Print - Rafal Kierzynski, Witold Laskowski

Creative idea explanation: There are dozens of products on the Polish dog food market. In order to choose the best of them you can compare their ingredients, make your choice based on traditional advertising or pick the nicest packaging. Wouldn't it be easier though, if it was your dog the one to choose the best food for itself? We have decided to create a dog food ad, which would attract dogs themselves. In order to do so, we have reached for a scientific method. Knowing that dogs can hear much higher frequency of sounds than humans, we decided to use ultrasounds - inaudible to a human ear but perfectly heard by dogs. The same kind of sounds are used in dog whistles available in pet shops. We have put a proper device inside a citylight advertising Eukanuba. We placed our ad in a park frequented by Warsavians walking their dogs. Our goal was to attract every dog in the reach of the advertisement. Once the ad was in the park, it was enough to wait for the results.




American Rom

American Rom

Year/ID: 2011 / C32014G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Chocholate bar
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIA
Brand name: Rom
Advertiser: Kandia Dulce
Advertising agency, city: BV Mccann Erickson Bucharest
Art director: Ionut Cojocaru
Copywriter: Florin Florea
Creative director: Adrian Botan, Catalin Dobre, Dinu Panescu
Project manager: Ruxandra Savulescu




Fresh Breath Snow Cannon

Fresh Breath Snow Cannon

Year/ID: 2011 / C32015G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Orbit ice mints
Registrant: PKP BBDO WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: Wrigley
Advertiser: Wrigley Austria
Advertising agency, city: PKP BBDO Vienna
Art director: Karl Royer, Thomas Tatzl
Copywriter: Christian Gosch
Creative director: Christian Gosch, Thomas Tatzl
Designer: Karl Royer
Photographer: Thomas Tatzl
Project manager: Jana Wiedemann



Shark

Year/ID: 2011 / C32024G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie



Ninja

Year/ID: 2011 / C32025G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie



Basketball

Year/ID: 2011 / C32026G11
Group: C Outdoor
Subgroup: C32 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie



Hitlerabbit

Year/ID: 2011 / C33013G11
Group: C Outdoor
Subgroup: C33 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy, Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Stalinclaus

Year/ID: 2011 / C33014G11
Group: C Outdoor
Subgroup: C33 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy, Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Kisspanda

Year/ID: 2011 / C33015G11
Group: C Outdoor
Subgroup: C33 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy, Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Bucket 1

Year/ID: 2011 / C34001G11
Group: C Outdoor
Subgroup: C34 Household maintenance
Product and services category: Freshmatic Air-freshener
Entry Series: Bucket
Registrant: EURO RSCG WARSAW
Country: POLAND
Brand name: Air Wick
Advertising agency, city: Euro RSCG Warsaw
Art director: Rafał Ryś
Copywriter: Magdalena Banasik
Creative director: Jacek Szulecki
Photographer: Paweł Fabjański
Project manager: Małgorzata Szerenos
Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.



Bucket 2

Year/ID: 2011 / C34002G11
Group: C Outdoor
Subgroup: C34 Household maintenance
Product and services category: Freshmatic Air-freshener
Entry Series: Bucket
Registrant: EURO RSCG WARSAW
Country: POLAND
Brand name: Air Wick
Advertising agency, city: Euro RSCG Warszawa
Art director: Rafał Ryś
Copywriter: Magdalena Banasik
Creative director: Jacek Szulecki
Photographer: Paweł Fabjański
Project manager: Małgorzata Szerenos
Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.



Apollo 13 Success

Year/ID: 2011 / C35001G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Berlin Wall

Year/ID: 2011 / C35002G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Obama Adresses

Year/ID: 2011 / C35003G11
Group: C Outdoor
Subgroup: C35 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Pilates with Gerda - Belly Bag

Year/ID: 2011 / C36003G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
URL: info@pilateswithgerda.com/info@silkyspa.com
Product and services category: Pilates with Gerda
Registrant: CONCEPT
Country: TURKEY
Brand name: Pilates with Gerda
Advertiser: Gerda Ergül
Advertising agency, city: Concept Istanbul/Turkey
Art director: Fatih Senay
Copywriter: Emre Kuzuoglu
Creative director: Kerem Ozkut - Kerem Altuntas
Illustrator: Fatih Senay
Project manager: Ezgi Ozdemir
Director: Fatih Senay



Pilates with Gerda - Butt Bag

Year/ID: 2011 / C36004G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
URL: info@pilateswithgerda.com/info@silkyspa.com
Product and services category: Pilates with Gerda
Registrant: CONCEPT
Country: TURKEY
Brand name: Pilates with Gerda
Advertiser: Gerda Ergül
Advertising agency, city: Concept Istanbul/Turkey
Art director: Fatih Senay
Copywriter: Emre Kuzuoglu
Creative director: Kerem Ozkut - Kerem Altuntas
Illustrator: Fatih Senay
Project manager: Ezgi Ozdemir
Director: Fatih Senay



Clavin Lamp

Year/ID: 2011 / C36017G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
Product and services category: Clavin
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Clavin
Advertising agency, city: Ogilvy, Prague
Art director: Marek Hes
Copywriter: Ondřej Kašák
Creative director: Tomáš Belko, Jiří Langpaul
Creative idea explanation: We show in unusual and funny way the efect of the erection pills in common citystreet. Street laps are usualy declinated with the light down, we made one erected with the light up.



Clavin Erection

Year/ID: 2011 / C36018G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
Product and services category: Clavin
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Clavin
Advertising agency, city: Ogilvy, Prague
Art director: Marek Hes
Copywriter: Tomáš Bártl
Creative director: Jiří Langpaul
Creative idea explanation: We show in the funny way the efect of the erection pills in common citystreet. We use the cover of builder's staging during a reconstruction of a building. One of the scaffold tubes is under the cover as the symbol of erection in the pants.




Avon Mirror

Avon Mirror

Year/ID: 2011 / C36024G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
Product and services category: Beauty products
Registrant: ISTROPOLITANA OGILVY
Country: SLOVAK REPUBLIC
Brand name: Avon
Advertising agency, city: Istropolitana Ogilvy, Bratislava
Art director: Michal Mazán, Michaela Basandová
Copywriter: Rado Olos
Creative director: Peter Darovec, Rado Olos
Creative idea explanation: Avon has been in Slovakia for 20 years. This campaign proof women they are more beautiful every year. The proof is the talking mirror that flatters their beauty on a street.



Aspirin Before & After Bride

Year/ID: 2011 / C36042G11
Group: C Outdoor
Subgroup: C36 Health, beauty & fashion
Product and services category: Aspirin
Entry Series: Aspirin Before & After
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Aspirin
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer, Paulo Garcia
Copywriter: Luis Tauffer, Pedro Levier
Creative director: Luis Tauffer, Andres Vergara
Illustrator: Paulo Garcia
Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.



Wash me

Year/ID: 2011 / C37003G11
Group: C Outdoor
Subgroup: C37 Automotive
URL: http://www.youtube.com/watch?v=qfcw5RPAiGg
Product and services category: Car wash at Nekrasov, 112-A
Registrant: TDI PROMOEVENT LTD.
Country: BELARUS
Brand name: Car wash at Nekrasov, 112-A
Advertiser: Car wash at Nekrasov, 112-A
Advertising agency, city: TDIGroup. Belarus
Art director: Mishina Olga
Copywriter: Filazapovich Sergey
Creative director: Filazapovich Sergey
Designer: Mishina Olga
Photographer: Vesnechek Alex
Project manager: Suhaya Julia
Creative idea explanation: On dirty cars jokers often write different funny phrases.We decided with the help of a special stencil and sponge to put on dirty cars that are in the car wash our advertising message (like jokers, who often write different funny phrases on dirty cars):"This is a 10% discount on car wash at Nekrasov, 112-A."The owners of cars did not erase the message because it was their discount on the sink. Therefore, dirty cary become a free advertising medium.



Blis System Truck

Year/ID: 2011 / C37005G11
Group: C Outdoor
Subgroup: C37 Automotive
Product and services category: Automotive
Entry Series: Introducing a new vehicle next to you
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Ford Focus
Advertiser: Ford Motor Hellas
Advertising agency, city: Bold Ogilvy, Athens
Art director: Vagelis Tolias
Copywriter: Giorgos Kouveliotis
Creative director: Lazaros Nikiforidis
Illustrator: Tereza Ferentinou
Project manager: Rebecca Salmona
Other credits: 3D artist: Giorgos Kazakos

Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.



Blis System Car

Year/ID: 2011 / C37006G11
Group: C Outdoor
Subgroup: C37 Automotive
Product and services category: Automotive
Entry Series: Introducing a new vehicle next to you
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Ford Focus
Advertiser: Ford Motor Hellas
Advertising agency, city: Bold Ogilvy, Athens
Art director: Vagelis Tolias
Copywriter: Giorgos Kouveliotis
Creative director: Lazaros Nikiforidis
Illustrator: Tereza Ferentinou
Project manager: Rebecca Salmona
Other credits: 3D artist: Giorgos Kazakos

Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.



Blis System Motorcycle

Year/ID: 2011 / C37007G11
Group: C Outdoor
Subgroup: C37 Automotive
Product and services category: Automotive
Entry Series: Introducing a new vehicle next to you
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Ford Focus
Advertiser: Ford Motor Hellas
Advertising agency, city: Bold Ogilvy, Athens
Art director: Vagelis Tolias
Copywriter: Giorgos Kouveliotis
Creative director: Lazaros Nikiforidis
Illustrator: Tereza Ferentinou
Project manager: Rebecca Salmona
Other credits: 3D artist: Giorgos Kazakos

Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.



Riding the walls

Year/ID: 2011 / C37011G11
Group: C Outdoor
Subgroup: C37 Automotive
Product and services category: Seat Leon Cupra
Registrant: OGILVY ROMANIA
Country: ROMANIA
Brand name: Seat
Advertiser: Seat
Advertising agency, city: OgilvyAction Romania
Art director: Catalin Popescu
Copywriter: Corina Bompa
Creative director: Albert Nica, Dani Macarie
Creative idea explanation: Cars riding walls have always been a symbol of speed, performance and power, as seen in action movies and stunts on YouTube. Now for the first time, they do it on real parking walls. In order to make a very clear point about the 240 hp engine of the Leon Cupra we placed tire marks on the walls of the Unirea Shopping Center car park, probably the busiest multi-storey car park in Bucharest. The marks on the wall ended with the answer to the top question in the mind of any driver passing by: What kind of a car makes this possible? Seat leon cupra. 240 horse power.



You are Here

Year/ID: 2011 / C38001G11
Group: C Outdoor
Subgroup: C38 Transport, travel & tourism
Product and services category: TAROM Airlines
Registrant: OGILVY ROMANIA
Country: ROMANIA
Brand name: TAROM
Advertiser: TAROM
Advertising agency, city: OgilvyAction Romania
Art director: Catalin Popescu
Copywriter: Corina Bompa
Creative director: Albert Nica, Dani Macarie
Creative idea explanation: An outdoor campaign to communicate the Romanian national air transport company special fare offers for the flights operated to London and Paris as the easiest way to get to the two destinations. Placed in the heart of Bucharest, the orientation panels displayed instead street guides of London and Paris central areas, while the YOU ARE HERE red spot would give full information as to what it merely takes to really be there.



Snowballs

Year/ID: 2011 / C38004G11
Group: C Outdoor
Subgroup: C38 Transport, travel & tourism
Product and services category: Tourist agency
Registrant: VOSKHOD
Country: RUSSIA
Brand name: Charter
Advertising agency, city: Voskhod, Yekaterinburg
Art director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko
Creative director: Andrey Gubaydullin
Designer: Yana Akhmetshina, Dmitry Maslakov
Creative idea explanation: In the Urals snow stays for half-year. Naturally, people get tired of it and dream of holidays in warm countries. In outdoor advertising of tourist agency "Charter" snow helped Ural people move far from snow. One had to choose a country shown on the board, hit it with snowball and take a picture of successful throw. The picture gave a discount for the trip to the chosen country. The news about playing snowballs with outdoor advertising appeared in many local media. Several hundred of accurate townspeople went on holidays. During a month of off-season promotion the number of "Charter" clients exceeded the figure of peak season.



Drifting Away Diana

Year/ID: 2011 / C39004G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Drifting Away
Registrant: PROPAGANDA CREATIVE SERVICES SRL
Country: ROMANIA
Brand name: HBO
Advertiser: HBO
Advertising agency, city: Propaganda, Bucharest
Art director: Bogdan Moraru
Copywriter: Tudor Pascanu, Vlad Tomei
Creative director: Bogdan Moraru
Project manager: Sonia Panait, Claudia Cristutiu
Creative idea explanation: 'Drifting Away' was a drama series that premiered on HBO Romania, in December 2010. It's the story of a psychologist whose life is drifting away together with those of his own patients. So we thought the street billboards should be somehow drifting too. So we had them 'loosely' hanging from buildings and 'randomly' floating around the city water areas, e.g. Dambovita River.



Apples

Year/ID: 2011 / C39006G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Slovak Archery Club
Registrant: JANDL MARKETING A REKLAMA S.R.O.
Country: SLOVAK REPUBLIC
Brand name: Slovenský lukostrelecký klub
Advertising agency, city: JANDL, marketing a reklama s.r.o., Bratislava
Art director: Alexis Blanco
Copywriter: Eugen Suman
Creative director: Pavel Fuksa
Project manager: Rastislav Kuttner
Creative idea explanation: Slovak Archery Club wanted to raise awareness of their archery lessons, butlacked the budget to do anything large scale. We used the statues from themost crowded areas in Bratislava to surprise passers-by and establish a directmental link to the archery courses. We placed real red apples on the heads ofthe statues. On the apples, a sticker invited people to visit sslk.sk, the archeryclub's website. When the first batch of apples disappeared, we delivered a newone. And so on, until the day passed. Slovak School Archery Club has reporteda significant increase in enquiries.



Double Life

Year/ID: 2011 / C39011G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Young Director Award by CFP-E/SHOTS
Advertiser: CFP-E
Advertising agency, city: TBWA\PHS, Helsinki
Art director: Minna Lavola
Copywriter: Mira Olsson
Photographer: Anton Sucksdorf
Illustrator: Fake Graphics
Project manager: Hannes Morten, CFP-E
Other credits: Francois Chilot, CFP-E; Margit Mardisalu, TBWA\PHS; Ina Lakkonen, DMP; Kirsi Pärni, Left/Right



ADC UA We are not your mother 1

Year/ID: 2011 / C39020G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



Straw

Year/ID: 2011 / C39032G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Match Box Airplane Model Toys
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Mattel / Match box
Advertiser: Mattel
Advertising agency, city: Bold Ogilvy, Athens
Art director: Vagelis Tolias
Copywriter: Katerina Tsoumpa
Creative director: Lazaros Nikiforidis
Photographer: Vasilis Michail
Illustrator: Tereza Ferentinou
Creative idea explanation: In order to emphasize how realistic the AIRBUS scale model from Matchbox is, we replaced the passenger boarding bridge of an actual aircraft with a drinking straw, symbolizing that the only difference between the matchbox scale model and the actual aircraft is the size.




Disappeared

Disappeared

Year/ID: 2011 / C39038G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: This Human World - International Film Festival of Human Rights
Registrant: WIEN NORD WERBEAGENTUR GMBH
Country: AUSTRIA
Brand name: This Human World
Advertiser: Johannes Wegenstein
Advertising agency, city: WIEN NORD, Vienna
Art director: Andreas Lierzer, Daniela Schabernak
Copywriter: Bernd Wilfinger, Matthias Piskernik
Creative director: Eduard Böhler, Edmund Hochleitner
Photographer: Gregor Ecker
Creative idea explanation: Over the last 15 years in totalitarian regimes around the world 2 million people disappeared. Abducted, most of them never came back. And so often their martyrdom started with a simple, brutal instrument: A bag over the head. So we brought this symbol for the loss of freedom and human dignity directly into the ideal world of the Austrian society. By simply folding the upper part of posters and billboards over the heads of the displayed persons. So it took us just paper, to show how people disappear and to bring the inhumanity so plastically into public life.




The Smallest Campaign

The Smallest Campaign

Year/ID: 2011 / C39044G11
Group: C Outdoor
Subgroup: C39 Leisure, entertainment, culture & education
Product and services category: Fair
Registrant: OGILVY & MATHER GMBH
Country: AUSTRIA
Brand name: Vienna Model Makers Fair
Advertiser: Reed Messe Wien
Advertising agency, city: Ogilvy and Mather, Vienna
Art director: Renée Reust, Heinz Ploder
Copywriter: Doris Partl. Michael Rittmannsberger
Creative director: Gerd Schulte-Doeinghaus
Creative idea explanation: Objective: To promote the date and simultaneously generate interest in the upcoming Vienna Model-Makers Fair in the week before the event. There was no budget for a large advertising campaign. Concept / Implementation: In order to inspire as many people as possible to visit the Model-Makers Fair at short notice, miniature posters and Citylights in the scale of 1:20 were placed in the streets of Vienna in the week before the event. The tiny scale of the advertising space did not impair its effect in any way - rather the opposite. Relevance: The attention to detail and precision of the carefully produced 1:20 scale poster and Citylight frames left as lasting an impression as the models and exhibits themselves, whilst simultaneously revealing a foretaste of the upcoming Fair. Results: Although no classical advertising was used for the 2010 Model-Makers Fair, the organisers recorded a 5% increase in visitor numbers on the previous year.



Books Fresheners

Year/ID: 2011 / C40002G11
Group: C Outdoor
Subgroup: C40 Retail & public services
Product and services category: Chain of bookstores
Registrant: VOSKHOD
Country: RUSSIA
Brand name: 100 000 Books
Advertising agency, city: Voskhod, Yekaterinburg
Art director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko, Alexey Nikiforov
Creative director: Andrey Gubaydullin
Designer: Dmitry Maslakov
Creative idea explanation: Till 1990's Russia was the most reading country in the world. Now people read less. Chain of bookstores "100 000 books" decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there's no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of "100 000 books" grew by 23 %. Now they are going to sell the fresheners in the chain's outlets.



Obama

Year/ID: 2011 / C42008G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Merkel

Year/ID: 2011 / C42009G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



Putin

Year/ID: 2011 / C42010G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



Sarkozy

Year/ID: 2011 / C42011G11
Group: C Outdoor
Subgroup: C42 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan
Project manager: Ozlem Delikanli



Yugoslavia

Year/ID: 2011 / C43004G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Installment buying
Entry Series: Retro
Registrant: WIKTOR LEO BURNETT
Country: SLOVAK REPUBLIC
Brand name: Quatro
Advertising agency, city: Wiktor Leo Burnett
Art director: Igor Majkút, Betka Kováčová
Copywriter: Peter Ižo, Matúš Švirloch
Creative director: Peter Ižo, Peter Kačenka
Designer: Betka Kováčová
Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.



GDR

Year/ID: 2011 / C43005G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Installment buying
Entry Series: Retro
Registrant: WIKTOR LEO BURNETT
Country: SLOVAK REPUBLIC
Brand name: Quatro
Advertising agency, city: Wiktor Leo Burnett
Art director: Igor Majkút
Copywriter: Peter Ižo, Matúš Švirloch
Creative director: Peter Ižo, Peter Kačenka
Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.



USSR

Year/ID: 2011 / C43006G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Installment buying
Entry Series: Retro
Registrant: WIKTOR LEO BURNETT
Country: SLOVAK REPUBLIC
Brand name: Quatro
Advertising agency, city: Wiktor Leo Burnett
Art director: Igor Majkút
Copywriter: Peter Ižo, Matúš Švirloch
Creative director: Peter Ižo, Peter Kačenka
Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.



Hysteria

Year/ID: 2011 / C43013G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Surrealism

Year/ID: 2011 / C43014G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Friday

Year/ID: 2011 / C43015G11
Group: C Outdoor
Subgroup: C43 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Zoltan Visi
Copywriter: Karolina Galacz
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.




All The Names In The Country Share The Logo

All The Names In The Country Share The Logo

Year/ID: 2011 / C44001G11
Group: C Outdoor
Subgroup: C44 Corporate advertising
Product and services category: Consumer Involvement Platform
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Brand name: Strauss
Advertising agency, city: Shalmor Avnon Amichay / Interactive Tel Aviv, Tel Aviv
Art director: Dan Shani, Adva Alon
Copywriter: Michal Perry, Oz Frenkel, Nadav Raviv
Creative director: Yaneev Avital, Roy Cohen, Sagi Blumberg
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Executive Client Director: Adam Polachek, Tal Fishbain, Account Supervisor: Hagit Erez, Interactive Account Supervisor: Amichay Kattan, Account Manager: Sivan Talmor, Lia Gat, Interactive Account Manager: Michal Kalish, Executive Creative Director, Branding: Zeev Ravid, Head of Strategic Planning: Yoni Lahav, Planning Director: Vered Golan, Planner: Ayelet Esformes, Inbal Leitner, Branding Director: Ayelet Gerzon, Branding Art Director: Liraz Levy, Adi Sova, Branding Copywriter: Gil Katzir, Agency Producer: Marina Akilov

Creative idea explanation: We wanted to show that the consumers are part of Strauss. All 180.000 family names in the country replaced the well known Strauss name on the logo, giving all citizens in the country a personalized logo. Changing The LOGO, which global companies never touch let alone come near, was a declaration. The campaign invited people to be part of Strauss's consumer involvement platform. Not just as customers anymore, but as a real part of the Strauss family.



Baloons

Year/ID: 2011 / C44004G11
Group: C Outdoor
Subgroup: C44 Corporate advertising
Product and services category: Image Bank
Entry Series: Getty is Enough
Registrant: DDB&CO.
Country: TURKEY
Brand name: Getty Images
Advertiser: Getty Images
Advertising agency, city: DDB&Co. Istanbul
Art director: Koray Sahan, Ali Yigit Gumus, Lucas Zaiden
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Elephants

Year/ID: 2011 / C44005G11
Group: C Outdoor
Subgroup: C44 Corporate advertising
Product and services category: Image Bank
Entry Series: Getty is Enough
Registrant: DDB&CO.
Country: TURKEY
Brand name: Getty Images
Advertiser: Getty Images
Advertising agency, city: DDB&Co. Istanbul
Art director: Koray Sahan, Ali Yigit Gumus, Lucas Zaiden
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Plug right

Year/ID: 2011 / C45013G11
Group: C Outdoor
Subgroup: C45 Social & charity
Product and services category: Online petitions
Entry Series: Plug
Registrant: PRISTOP D.O.O.
Country: SLOVENIJA
Brand name: Amnesty International
Advertiser: Amnesty International Slovenije
Advertising agency, city: Pristop d.o.o. Ljubljana
Art director: Martina Kokovnik
Copywriter: Drago Mlakar
Creative director: Aljoša Bagola
Project manager: Mojca Goršič
Creative idea explanation: A simple visual metaphor, that shows people, how they can stop violence if they sign online petitions.



Plug left

Year/ID: 2011 / C45014G11
Group: C Outdoor
Subgroup: C45 Social & charity
Product and services category: Online petitions
Entry Series: Plug
Registrant: PRISTOP D.O.O.
Country: SLOVENIJA
Brand name: Amnesty International
Advertiser: Amnesty International Slovenije
Advertising agency, city: Pristop d.o.o. Ljubljana
Art director: Martina Kokovnik
Copywriter: Drago Mlakar
Creative director: Aljoša Bagola
Project manager: Mojca Goršič
Creative idea explanation: A simple visual metaphor, that shows people, how they can stop violence if they sign online petitions.



Clean up after your dog 1

Year/ID: 2011 / C45022G11
Group: C Outdoor
Subgroup: C45 Social & charity
Product and services category: Environmental awareness
Entry Series: Clean up after your dog
Registrant: McCANN-ERICKSON BELGRADE
Country: SERBIA
Brand name: Belgrade Stari Grad municipality - Ecology council
Advertiser: Belgrade Stari Grad municipality
Advertising agency, city: McCann Erickson Belgrade
Art director: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Creative director: Jana Savic Rastovac, Vladimir Cosic
Photographer: Marko Savic
Project manager: Milos Stankovic
Other credits: Creative consultant: Yaniv Melinarski

Creative idea explanation: In order to urge Serbia's capital Belgrade to pick up poop after their dogs, we have produced a series of City Lights asking people to bend over, clean up and help create a "beautiful city" in more ways than one.




Death Revealer

Death Revealer

Year/ID: 2011 / C45030G11
Group: C Outdoor
Subgroup: C45 Social & charity
URL: http://www.cyberentries.ru/layout-road/
Product and services category: Road Safety
Registrant: LEO BURNETT RUSSIA
Country: RUSSIA
Brand name: The Village
Advertiser: The Village
Advertising agency, city: Moscow
Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Production company: Kijjaa



172 Killed Whales 1

Year/ID: 2011 / C45039G11
Group: C Outdoor
Subgroup: C45 Social & charity
URL: http://www.seashepherd.org/uk/uk.html
Product and services category: Sea Shepherd
Entry Series: 172 Killed Whales
Registrant: LOWE GGK WERBEAGENTUR GESMBH
Country: AUSTRIA
Brand name: 172_Killed_Whales
Advertiser: Sea Shepherd
Advertising agency, city: Vienna
Art director: Christian Bircher
Copywriter: Alexander Rabl, Nikolaus Leischko
Creative director: Dieter Pivrnec, Christian Bircher, Nikolaus Leischko
Photographer: Christian Bircher, Hugyfot.de
Project manager: Steve Roast
Creative idea explanation: We remember the 172 killed whales with a poster exhibition in the city.The 172 whales were killed between January and March 2011.The exhibition consists of 172 different and unique posters meaning for every killed whale oneposter was produced. As exhibition area various popular fences around the center of the citywere used. Though the posters were not only fixed onto the fences but instead hung onto thetips of the fences. The tips were used as harpunes. They practically replaced the harpunes.This way the vision of the harpuned whales was directly brought to the people.There were no different media channels used. The classical media poster was 'simply' stagedin a very unconventional way.Over the last three years we have taken hundreds of high resolution whale photos in the pacific ocean. With this background we were able to produce one unique poster for every killed whale.



172 Killed Whales 2

Year/ID: 2011 / C45040G11
Group: C Outdoor
Subgroup: C45 Social & charity
URL: www.seashepherd.org/uk/uk.html
Product and services category: Sea Shepherd
Entry Series: 172 Killed Whales
Registrant: LOWE GGK WERBEAGENTUR GESMBH
Country: AUSTRIA
Brand name: 172_Killed_Whales
Advertiser: Sea Shepherd
Advertising agency, city: Vienna
Art director: Christian Bircher
Copywriter: Alexander Rabl, Nikolaus Leischko
Creative director: Dieter Pivrnec, Christian Bircher, Nikolaus Leischko
Photographer: Christian Bircher, Hugyfot.de
Project manager: Steve Roast
Creative idea explanation: We remember the 172 killed whales with a poster exhibition in the city.The 172 whales were killed between January and March 2011.The exhibition consists of 172 different and unique posters meaning for every killed whale oneposter was produced. As exhibition area various popular fences around the center of the citywere used. Though the posters were not only fixed onto the fences but instead hung onto thetips of the fences. The tips were used as harpunes. They practically replaced the harpunes.This way the vision of the harpuned whales was directly brought to the people.There were no different media channels used. The classical media poster was 'simply' stagedin a very unconventional way.Over the last three years we have taken hundreds of high resolution whale photos in the pacific ocean. With this background we were able to produce one unique poster for every killed whale.



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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