11 декабря 2016 г.

Шорт-лист Press

Fisherman's Tales

Year/ID: 2012 / B18007G12
Group: B Press
Subgroup: B18 Food
Product and services: Canned FishRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: BeringAdvertiser: BeringAdvertising agency, city: BBDO Russia Group, MoscowArt director: Roman Lych, Luis TaufferCopywriter: Evgeny TsiklauriCreative director: Luis Tauffer, Andres VergaraPhotographer: Ale BursetAccount Director /Manager: Ekaterina Konovalova
Other credits: Art buyer: Giuliana Giora / Retoucher: Diego Speroni

Creative idea explanation: Most fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.




Butcher

Year/ID: 2012 / B18019G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
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Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.

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Meadow

Year/ID: 2012 / B18020G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.




Magician

Year/ID: 2012 / B18021G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
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Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.

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Insects

Year/ID: 2012 / B18022G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.




Reindeer

Year/ID: 2012 / B18023G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
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Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.

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Shark

Year/ID: 2012 / B18024G12
Group: B Press
Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya
Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.




Large Coffee

Year/ID: 2012 / B19007G12
Group: B Press
Subgroup: B19 Drinks
Product and services: McDonald's Milk ShakeRegistrant: DDB HELSINKICountry: FINLANDBrand name: McDonald'sAdvertiser: McDonald's FinlandAdvertising agency, city: DDB HelsinkiArt director: Jukka MannioCopywriter: Vesa TujunenCreative director: Vesa TujunenDesigner: Antti SalminenPhotographer: Marjo TokkariIllustrator: Fake GraphicsAccount Director /Manager: Jarno Lindblom, Pia Eiro
Other credits: Kirsi Parni, Producer

Creative idea explanation: Print ad for promoting McDonald's Large Coffee.

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The Real Milkshake: Hopscotch

Year/ID: 2012 / B19008G12
Group: B Press
Subgroup: B19 Drinks
Product and services: McDonald's Milk ShakeRegistrant: DDB HELSINKICountry: FINLANDBrand name: McDonald'sAdvertiser: McDonald's FinlandAdvertising agency, city: DDB HelsinkiArt director: Jukka MannioCopywriter: Jani TynnilaCreative director: Vesa TujunenDesigner: Antti SalminenPhotographer: Perttu SaksaIllustrator: Saddington & BaynesAccount Director /Manager: Jarno Lindblom, Inka Karvonen
Other credits: Kirsi Parni, Producer

Creative idea explanation: Print Ad For Promoting McDonald's Milkshakes




Pattex inner cinema, dancers

Year/ID: 2012 / B20004G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: PattexEntry Series: Inner cinemaRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: PattexAdvertiser: Henkel Central Eastern EuropeAdvertising agency, city: DDB Tribal Group, ViennaArt director: Marian GrabmayerCopywriter: Antonia KiefhaberCreative director: Bernhard Rems, Hannes BokerPhotographer: Friendly FireAccount Director /Manager: Ivana Kulenkampff-Thomann, Karin Lofler, Shila Cassini
Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Thomas Hauser, Post-Production: Friendly Fire, Graphic Designer: Andra Dehelean, Gabriel Haberl

Creative idea explanation: Challenge: Lovely, delicate things. In a normal household, those heirlooms or newly acquired pieces break sooner or later. And then the only thing left to do, is to throw the pieces away. Unless you have Pattex Superglue. It can fix any damage and glue all pieces back together. Idea: To show that Pattex can fix anything broken, we decided to go for a new approach and create an inner cinema for the viewer, instead of showing the damage. The only danger lies in the imagination of what will happen. Solution: A campaign of three print ads showing porcelaine figurines in seemingly dangerous situations.

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Pattex inner cinema, animals

Year/ID: 2012 / B20005G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: PattexEntry Series: Inner cinemaRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: PattexAdvertiser: Henkel Central Eastern EuropeAdvertising agency, city: DDB Tribal Group, ViennaArt director: Marian GrabmayerCopywriter: Antonia KiefhaberCreative director: Bernhard Rems, Hannes BokerPhotographer: Friendly FireAccount Director /Manager: Ivana Kulenkampff-Thomann, Shila Cassini, Karin Lofler
Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Thomas Hauser, Post-Production: Friendly Fire, Graphic Designer: Andra Dehelean, Gabriel Haberl

Creative idea explanation: Challenge: Lovely, delicate things. In a normal household, those heirlooms or newly acquired pieces break sooner or later. And then the only thing left to do, is to throw the pieces away. Unless you have Pattex Superglue. It can fix any damage and glue all pieces back together. Idea: To show that Pattex can fix anything broken, we decided to go for a new approach and create an inner cinema for the viewer, instead of showing the damage. The only danger lies in the imagination of what will happen. Solution: A campaign of three print ads showing porcelaine figurines in seemingly dangerous situations.




Pattex inner cinema, soldiers

Year/ID: 2012 / B20006G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: PattexEntry Series: Inner cinemaRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: PattexAdvertiser: Henkel Central Eastern EuropeAdvertising agency, city: DDB Tribal Group, ViennaArt director: Marian GrabmayerCopywriter: Antonia KiefhaberCreative director: Bernhard Rems, Hannes BokerPhotographer: Friendly FireAccount Director /Manager: Ivana Kulenkampff-Thomann, Karin Lofler, Shila Cassini
Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Thomas Hauser, Graphic Designer: Andra Dehelean, Gabriel Haberl, Post-Production: Friendly Fire

Creative idea explanation: Challenge: Lovely, delicate things. In a normal household, those heirlooms or newly acquired pieces break sooner or later. And then the only thing left to do, is to throw the pieces away. Unless you have Pattex Superglue. It can fix any damage and glue all pieces back together. Idea: To show that Pattex can fix anything broken, we decided to go for a new approach and create an inner cinema for the viewer, instead of showing the damage. The only danger lies in the imagination of what will happen. Solution: A campaign of three print ads showing porcelaine figurines in seemingly dangerous situations.

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Pickup Sticks - Pink Shirt

Year/ID: 2012 / B20009G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Fabric CareEntry Series: Pickup SticksRegistrant: EURO RSCG ISRAELCountry: ISRAELBrand name: Vanish Kalia (Reckitt Benckiser)Advertiser: Euro RSCG IsraelAdvertising agency, city: Euro RSCG Israel, Tel AvivArt director: Ale FeldmanCopywriter: Oded NadirCreative director: Ben SeverPhotographer: Yisrael CohenAccount Director /Manager: Maya Cohen
Other credits: Agency Producer: Dana Caro

Creative idea explanation: In order to emphasize the difficulty of removing stains without damaging the clothing, we used Mikado (pickup sticks), a game that in order to win, you need to take one stick out without touching the rest. We took 1000 sticks, dyed each of them by hand, and built an iconic sculpture of a pink shirt with a blue stain that’s practically impossible to remove. Title: Vanish – for extra tough stains.




Pickup Sticks - Blue Shirt

Year/ID: 2012 / B20010G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Fabric CareEntry Series: Pickup SticksRegistrant: EURO RSCG ISRAELCountry: ISRAELBrand name: Vanish Kalia (Reckitt Benckiser)Advertiser: Euro RSCG IsraelAdvertising agency, city: Euro RSCG Israel, Tel AvivArt director: Ale FeldmanCopywriter: Oded NadirCreative director: Ben SeverPhotographer: Yisrael CohenAccount Director /Manager: Maya Cohen
Other credits: Agency Producer: Dana Caro

Creative idea explanation: In order to emphasize the difficulty of removing stains without damaging the clothing, we used Mikado (pickup sticks), a game that in order to win, you need to take one stick out without touching the rest. We took 1000 sticks, dyed each of them by hand, and built an iconic sculpture of a blue shirt with a yellow stain that’s practically impossible to remove. Title: Vanish – for extra tough stains.

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Roses

Year/ID: 2012 / B20011G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Air Wick FreshmaticRegistrant: EURO RSCG WARSAWCountry: POLANDBrand name: Reckitt BenckiserAdvertising agency, city: Euro RSCG WarsawArt director: Cesar PueblaCopywriter: Antoni KorzeniowskiCreative director: Jacek SzuleckiAccount Director /Manager: Katarzyna Gradomska
Other credits: Photographer: Jacek Wolowski




Fly swatter

Year/ID: 2012 / B20023G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: InsecticideEntry Series: Kill them all at onceRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: EsemmatAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep Orbay, Guney SoykanCopywriter: Bahadir Peksen, Gokhan AkcaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan
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Ketchup

Year/ID: 2012 / B20026G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Cleaning ProductsEntry Series: Stain clothesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Henkel / TursilAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep Orbay, Guney SoykanCopywriter: Bahadir Peksen, Gokhan AkcaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan



Ice cream

Year/ID: 2012 / B20027G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Cleaning ProductsEntry Series: Stain clothesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Henkel / TursilAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep Orbay, Guney SoykanCopywriter: Bahadir Peksen, Gokhan AkcaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan
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Chocolate

Year/ID: 2012 / B20028G12
Group: B Press
Subgroup: B20 Household maintenance
Product and services: Cleaning ProductsEntry Series: Stain clothesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Henkel / TursilAdvertiser: TBWA\ISTANBULAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Zeynep Orbay, Guney SoykanCopywriter: Bahadir Peksen, Gokhan AkcaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan



Construction Site

Year/ID: 2012 / B21007G12
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services: Soundproof windowsEntry Series: Stop them allRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: StroyMasterAdvertising agency, city: BBDO Russia Group, MoscowArt director: Mihai ColibanCopywriter: Mihai Coliban, Alexander CherkashinCreative director: Mihai ColibanIllustrator: Cristian TurderaAccount Director /Manager: Ekaterina Konovalova
Other credits: Art buyer: Giuliana Giora

Creative idea explanation: People can never understand how much noise can a soundproof window actually stop. So we decided to educate and impress them by featuring in our campaign literally ALL the sounds stopped by our windows.

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9th of May Parade

Year/ID: 2012 / B21008G12
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services: Soundproof windowsEntry Series: Stop them allRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: StroyMasterAdvertising agency, city: BBDO Russia Group, MoscowArt director: Mihai ColibanCopywriter: Mihai Coliban, Alexander CherkashinCreative director: Mihai ColibanIllustrator: Cristian TurderaAccount Director /Manager: Ekaterina Konovalova
Other credits: Art buyer: Giuliana Giora

Creative idea explanation: People can never understand how much noise can a soundproof window actually stop. So we decided to educate and impress them by featuring in our campaign literally ALL the sounds stopped by our windows.




Gagarin

Year/ID: 2012 / B22001G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: Cold medicineRegistrant: SAATCHI&SAATCHI UKRAINECountry: UKRAINEBrand name: TherafluAdvertiser: NovartisAdvertising agency, city: Saatchi & Saatchi UkraineArt director: Andrey KrysenkovCopywriter: Anna GoncharovaCreative director: Kirill Chistyakov, Oleg LapshinDesigner: Andrew GordeevAccount Director /Manager: Natalya Oksenenko
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Creative idea explanation: You can be sick for one day. You can be sick for Your day.

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Bike Accident

Year/ID: 2012 / B22003G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.




Roller Skating Accident

Year/ID: 2012 / B22004G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.

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Running Accident

Year/ID: 2012 / B22005G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s.r.o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.




Elevator

Year/ID: 2012 / B22030G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: Mouth washRegistrant: PUBLICIS BUCHARESTCountry: ROMANIABrand name: Oral? B pro expertAdvertiser: PROCTER & GAMBLE DISTRIBUTION ROMANIAAdvertising agency, city: Publicis, BucharestArt director: Catalin PaduretuCopywriter: Dan FrinculescuCreative director: Razvan CapanescuAccount Director /Manager: Catalin Albu
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Creative idea explanation: The Oral B PRO-EXPERT mouthwash kills most of the germs in one's mouth. Add the strong mint flavor and you get a really effective bad-breath repellant. And long lasting fresh breath means people sitting next to each other can give up the fear and talk freely. With their mouths, that is. Bad breath can be harmful to communication between close people.

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Dinner

Year/ID: 2012 / B22031G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: Mouth washRegistrant: PUBLICIS BUCHARESTCountry: ROMANIABrand name: Oral? B pro expertAdvertiser: PROCTER & GAMBLE DISTRIBUTION ROMANIAAdvertising agency, city: Publicis, BucharestArt director: Catalin PaduretuCopywriter: Dan FrinculescuCreative director: Razvan CapanescuAccount Director /Manager: Catalin Albu
Creative idea explanation: The Oral B PRO-EXPERT mouthwash kills most of the germs in one's mouth. Add the strong mint flavor and you get a really effective bad-breath repellant. And long lasting fresh breath means people sitting next to each other can give up the fear and talk freely. With their mouths, that is. Bad breath can be harmful to communication between close people.




Text to speech

Year/ID: 2012 / B23021G12
Group: B Press
Subgroup: B23 Automotive
Product and services: BMW Connected DriveRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: BMW Connected DriveAdvertiser: BMW Group Austria GmbHAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Francesco BestagnoCopywriter: Isabelle StadlerCreative director: Francesco Bestagno, Alexander HofmannAccount Director /Manager: Christin Herrnberger (Account Supervisor)
Other credits: Lilly Reich (Graphic), Markus Dammelhart (Account Managment), Tuende Kiss (Account Managment), Dominik Source (final art work)

Creative idea explanation: With the text-to-speech function your BMW reads you your e-mails and text messages. The ad shows this innovation in a simple and BMW–unique way.

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Dolphin

Year/ID: 2012 / B24001G12
Group: B Press
Subgroup: B24 Transport, travel & tourism
Product and services: Cruise FerriesRegistrant: SPOT THOMPSON TOTAL COM. GROUP SACountry: GREECEBrand name: Minoan LinesAdvertiser: Minoan LinesAdvertising agency, city: Spot Thompson, AthensArt director: Alexis AlifragkisCopywriter: Anastasios LessisCreative director: Takis Liarmakopoulos , Alexandros TsoutisIllustrator: Teresa FerentinouAccount Director /Manager: Irene Nikolopoulou, Zefi Demenaga
Creative idea explanation: Minoan Lines are proud to operate with the fastest cruise ferries in Greece. This message was at the heart of this print ad and no better and direct way to show it than in a dolphin painting.




Limpy

Year/ID: 2012 / B25001G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: ToysRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: Hot WheelsAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan VisyCopywriter: Karolina GalaczCreative director: Ferenc Benesch, Will RustDirector of Photography: Thomas MangoldAccount Director /Manager: Balazs Szaday
Creative idea explanation: Our goal was to promote Hot Wheels during the Christmas period. We created press ads to remind children of the unique and magical Hot Wheels experience. The ads capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the other tiny creatures in the house: mice. Thus, we engaged children with the brand in a manner they love and understand: via a funny tale.




Grumpy

Year/ID: 2012 / B25003G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: ToysRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: Hot WheelsAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan VisyCopywriter: Karolina GalaczCreative director: Will Rust, Ferenc BeneschDirector of Photography: Thomas MangoldAccount Director /Manager: Balazs Szaday
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Creative idea explanation: Our goal was to promote Hot Wheels during the Christmas period. We created press ads to remind children of the unique and magical Hot Wheels experience. The ads capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the other tiny creatures in the house: mice. Thus, we engaged children with the brand in a manner they love and understand: via a funny tale.

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Beach

Year/ID: 2012 / B25004G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.




Forest

Year/ID: 2012 / B25005G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.

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Mountain

Year/ID: 2012 / B25006G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak
Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia

Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.




Animal Farm

Year/ID: 2012 / B25009G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: BookstoreEntry Series: Mint Vinetu. Books Change With YouRegistrant: NEW AGENCYCountry: LITHUANIABrand name: Mint VinetuAdvertising agency, city: New!, VilniusArt director: Migle RudaityteCopywriter: Andrius KazlauskasCreative director: Mantas MaciulskisDesigner: Migle RudaityteIllustrator: Josephin RitschelAccount Director /Manager: Ieva Avulyte
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Multiple entry explanation: Mint Vinetu bookstore specializes in used books. Using the imagery from Orwell's "Animal Farm", Kafka's "The Metamorphosis" and Melville's "Moby Dick" we tell the difference between reading a book when you're 15 and 35 and remind the potential readers that "Books change with you". After some years things, scenes, characters in the book suddenly gather quite different meaning.




The Metamorphosis

Year/ID: 2012 / B25010G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: BookstoreEntry Series: Mint Vinetu. Books Change With YouRegistrant: NEW AGENCYCountry: LITHUANIABrand name: Mint VinetuAdvertising agency, city: New!, VilniusArt director: Migle RudaityteCopywriter: Andrius KazlauskasCreative director: Mantas MaciulskisDesigner: Migle RudaityteIllustrator: Josephin RitschelAccount Director /Manager: Ieva Avulyte
Multiple entry explanation: Mint Vinetu bookstore specializes in used books. Using the imagery from Orwell's "Animal Farm", Kafka's "The Metamorphosis" and Melville's "Moby Dick" we tell the difference between reading a book when you're 15 and 35 and remind the potential readers that "Books change with you". After some years things, scenes, characters in the book suddenly gather quite different meaning.




Suprise Your Good Old Friends - Soldier

Year/ID: 2012 / B25017G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem
Other credits:


Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.

Campaign idea explanation:


Multiple entry explanation:





Suprise Your Good Old Friends - Pinocchio

Year/ID: 2012 / B25018G12
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila Baltacioglu
Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.




McDonald's Brand 2

Year/ID: 2012 / B26005G12
Group: B Press
Subgroup: B26 Retail & public services
Product and services: McDonald'sEntry Series: McDonald's BrandRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: McDonald'sAdvertiser: McDonald's AustriaAdvertising agency, city: DDB Tribal Group, ViennaArt director: Dian WarsosumartoCopywriter: Christoph Schonback, Lukas GrossebnerCreative director: Lukas Grossebner, Dian Warsosumarto, Hannes BokerIllustrator: TypejockeysAccount Director /Manager: Philipp Krumpel, Lele Pittman, Karin Zorner
Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Andreas Schmidlechner, Pre Press Operator: Gabriel Haberl

Creative idea explanation: The task: Food at McDonald’s meets top quality standards. Nevertheless the fast food image sticks to the restaurant chain. The reason is that – to convince a nutrition-conscious target group – McDonald’s not only needs high-quality ingredients, testing and seals of approval but also top-quality communication. The solution: The developed campaign is a quality campaign which aims to remove prejudices against McDonald’s products. It convincingly communicates the responsible quality management of McDonald’s by using concise as well as humorous statements about flavour enhancers, artificial flavouring and other alleged ingredients.

Campaign idea explanation:


Multiple entry explanation: The campaign was placed as a print advertisement and a billboard.




Argh

Year/ID: 2012 / B26026G12
Group: B Press
Subgroup: B26 Retail & public services
Product and services: Furniture StoreEntry Series: easier than ikeaRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax furniture storeAdvertiser: XXXLutz KG/moemax furniture storeAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Rene Pichler (Art Director), Lukas Hueter (Jr. Art Director)Copywriter: Alistair Thompson, Patrick HeinCreative director: Alistair Thompson, Rene PichlerIllustrator: Aron Cserveny, Lukas HueterAccount Director /Manager: Andrea Kliment (Account Supervisor), Magdalena Draeger, Siegfried Kaufmann (Account Management)
Other credits: Sarah Spanring (final Art Work)




Ouch

Year/ID: 2012 / B26027G12
Group: B Press
Subgroup: B26 Retail & public services
Product and services: Moemax furniture storeEntry Series: easier than ikeaRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax furniture storeAdvertiser: XXXLutz KG/moemax furniture storeAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Rene Pichler (Art Director), Lukas Hueter (Jr. Art Director)Copywriter: Alistair Thompson, Patrick HeinCreative director: Alistair Thompson, Rene PichlerIllustrator: Aron Cserveny, Lukas HueterAccount Director /Manager: Andrea Kliment (Account Supervisor), Magdalena Draeger, Siegfried Kaufmann (Account Management)
Other credits: Sarah Spanring (final Art Work)

Creative idea explanation:


Campaign idea explanation:


Multiple entry explanation:





Oops

Year/ID: 2012 / B26028G12
Group: B Press
Subgroup: B26 Retail & public services
Product and services: Moemax furniture storeEntry Series: easier than ikeaRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax furniture storeAdvertiser: XXXLutz KG/moemax furniture storeAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Rene Pichler (Art Director), Lukas Hueter (Jr. Art Director)Copywriter: Alistair Thompson, Patrick HeinCreative director: Alistair Thompson, Rene PichlerIllustrator: Aron Cserveny, Lukas HueterAccount Director /Manager: Andrea Kliment (Account Supervisor), Magdalena Draeger, Siegfried Kaufmann (Account Management)
Other credits: Sarah Spanring (final Art Work)




Microwave

Year/ID: 2012 / B27002G12
Group: B Press
Subgroup: B27 Communication products & services
Product and services: IP TVEntry Series: Intersection storiesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: TTNETAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Ozan Can Bozkurt, Tolga UlkumenCopywriter: Cagri SakaCreative director: Ilkay Gurpinar, Volkan KarakasogluPhotographer: Candas ArinAccount Director /Manager: Burcu Ozdemir Kayimtu, Esra Ozkan
Other credits:


Creative idea explanation:


Campaign idea explanation:


Multiple entry explanation:





Pizza delivery

Year/ID: 2012 / B27004G12
Group: B Press
Subgroup: B27 Communication products & services
Product and services: IP TVEntry Series: Intersection storiesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: TTNETAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Ozan Can Bozkurt, Tolga UlkumenCopywriter: Cagri SakaCreative director: Ilkay Gurpinar, Volkan KarakasogluPhotographer: Candas ArinAccount Director /Manager: Burcu Ozdemir Kayimtu, Esra Ozkan



Billboard

Year/ID: 2012 / B28001G12
Group: B Press
Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer
Other credits:


Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.

Campaign idea explanation:


Multiple entry explanation:





Lego

Year/ID: 2012 / B28002G12
Group: B Press
Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer
Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.




Guinness

Year/ID: 2012 / B28003G12
Group: B Press
Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer
Other credits:


Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.

Campaign idea explanation:


Multiple entry explanation:





The Independent

Year/ID: 2012 / B28005G12
Group: B Press
Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer
Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.




Playstation

Year/ID: 2012 / B28007G12
Group: B Press
Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer
Other credits:


Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.

Campaign idea explanation:


Multiple entry explanation:





Chicco Mother's Day "Hair"

Year/ID: 2012 / B30008G12
Group: B Press
Subgroup: B30 Corporate advertising
Product and services: Brand imageEntry Series: Chicco Mother's DayRegistrant: MCCANN ISTANBULCountry: TURKEYBrand name: ChiccoAdvertising agency, city: McCann, IstanbulArt director: Cem HasimiCopywriter: Pinar CingozCreative director: Folker Wrage, Firat YildizAccount Director /Manager: Funda Hergul, Firat Alagozlu
Creative idea explanation: Mothers love to bring happiness to their kids no matter what. Now on mother's day, it's the children's turn to reciprocate by doing just what their caring mothers say.




Polar Bear

Year/ID: 2012 / B31006G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva
Other credits:


Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.

Campaign idea explanation:


Multiple entry explanation:





Whale

Year/ID: 2012 / B31007G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva
Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.




Sea Lion

Year/ID: 2012 / B31008G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva
Other credits:


Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.

Campaign idea explanation:


Multiple entry explanation:





Obama Clinton

Year/ID: 2012 / B31021G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger
Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).




Cameron

Year/ID: 2012 / B31022G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger
Other credits:


Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).

Campaign idea explanation:


Multiple entry explanation:





Putin

Year/ID: 2012 / B31023G12
Group: B Press
Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger
Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).




03.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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