08 декабря 2016 г.

Победители Integrated communication campaigns

Grand Prix


How Three Small Businesses Got to Sponsor F1 Star

How Three Small Businesses Got to Sponsor F1 Star

Year/ID: 2012 / Q019G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services: Marketing tools for Small businessesRegistrant: SEK & GREY OYCountry: FINLANDBrand name: Fonecta B2BAdvertiser: FonectaAdvertising agency, city: SEK & GREY, HelsinkiArt director: Petteri Vilkki, Juhamatti MurtomakiCopywriter: Jarkko TuuriCreative director: Jarkko TuuriDirector of Photography: Peter MatjaskoAccount Director /Manager: Karla Martinez Majander, Kalle TuomiFilm Production: Front DeskMusic: Extreme MusicDirector: Pekka Hara
Other credits: Advertiser?s Supervisor: Jukka-Pekka Vuori, Ulla Koret, Maiju Lauren; Producer: Merja Metsavaara

Campaign idea explanation: Fonecta is originally a directory service that has rapidly grown to be a service company for both consumers and small businesses. Fonecta helps small businesses to succeed by providing them marketing tools to better reach their clients. Now in this promotion Fonecta even provides a possibility to make a real sponsorship deal with Formula One star Heikki Kovalainen. This is a totally unique promotion in Finland and probably in the world. To launch the campaign we created a fictional character called Kurre and his courier service to demonstrate the idea. This is a launch spot for ongoing campaign.




Golden Drum


How Three Small Businesses Got to Sponsor F1 Star

How Three Small Businesses Got to Sponsor F1 Star

Year/ID: 2012 / Q019G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services: Marketing tools for Small businessesRegistrant: SEK & GREY OYCountry: FINLANDBrand name: Fonecta B2BAdvertiser: FonectaAdvertising agency, city: SEK & GREY, HelsinkiArt director: Petteri Vilkki, Juhamatti MurtomakiCopywriter: Jarkko TuuriCreative director: Jarkko TuuriDirector of Photography: Peter MatjaskoAccount Director /Manager: Karla Martinez Majander, Kalle TuomiFilm Production: Front DeskMusic: Extreme MusicDirector: Pekka Hara
Other credits: Advertiser?s Supervisor: Jukka-Pekka Vuori, Ulla Koret, Maiju Lauren; Producer: Merja Metsavaara

Campaign idea explanation: Fonecta is originally a directory service that has rapidly grown to be a service company for both consumers and small businesses. Fonecta helps small businesses to succeed by providing them marketing tools to better reach their clients. Now in this promotion Fonecta even provides a possibility to make a real sponsorship deal with Formula One star Heikki Kovalainen. This is a totally unique promotion in Finland and probably in the world. To launch the campaign we created a fictional character called Kurre and his courier service to demonstrate the idea. This is a launch spot for ongoing campaign.




Silver Drum


Battle for the babies

Battle for the babies

Year/ID: 2012 / Q002G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services: Humanitarian fund B92Registrant: SAATCHI&SAATCHI BEOGRADCountry: SERBIABrand name: Battle for the babiesAdvertiser: Fond B92Advertising agency, city: Saatchi & Saatchi, BelgradeArt director: Ivana Zekovic, Svetlana DukicCopywriter: Zarko Veljkovic (Senior Copywriter), Nikola ZmajevicCreative director: Veljko GolubovicDesigner: Viktor MijatovicAccount Director /Manager: Sonja Milovic (Managing Director), Ivana MinovicDirector: Zarko Veljkovic
Other credits: Vladimir Valcic (Print Production Manager), Jelena Nozica (Media Supervisor)

Campaign idea explanation: Serbian hospitals were poorly equipped to provide care for our youngest and most vulnerable citizens. The 40 years old incubators were severely outdated, resulting in death rate for babies to exceed 60 percent. “Battle for the Babies” was launched with the aim of raising funds for 100 incubators for youngest fighters the world has ever seen. We invited all brave people to join this battle for life and awakened the desire to fight together for the same cause. More than 700 companies and 1 million people supported this heroic battle. Campaign raised funds for 195 incubators, amounting to 2.600.000 € covering the needs of the entire country. Media reach was over 85% of total population. Campaign generated 420.000 € worth of free media and 1.700.000 € of PR.

Multiple entry explanation: Battle for the babies kicked off with activities of our guerilla squads and spread through web and social networks. Then we motivated all media channels to join the battle for life of prematurely born babies through donation of free media time. Media companies who supported the cause: all national and local TV stations; newspapers and magazines with highest readership in the country; national and local radio stations, billboards and city lights; bus branding companies; cinemas; numerous web sites and regional web portals.





IKEA "everything into home"

Everything into home

Year/ID: 2012 / Q018G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services: Catalogue 2012Registrant: INSTINCTCountry: RUSSIABrand name: IKEAAdvertising agency, city: Instinct, MoscowArt director: Roman FirainerCopywriter: Yaroslav OrlovCreative director: Roman Firainer, Yaroslav OrlovAccount Director /Manager: Marina Vershinina
Campaign idea explanation: Every year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case!





Romanians are smart

Romanians are smart

Year/ID: 2012 / Q052G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: www.romaniansaresmart.com
Product and services: Chocolate BarRegistrant: BV MCCANN ERICKSON ROMANIA SRLCountry: ROMANIABrand name: ROMAdvertising agency, city: Mccann Erickson BucharestArt director: Arpad Rezi, Laurentiu StereCopywriter: Sebastian Olar, Alexandru VicolCreative director: Adrian Botan, Catalin Dobre, Dinu PanescuAccount Director /Manager: Raluca Voinea, Alina Cuzmin
Campaign idea explanation: Since its 1964 launch, ROM chocolate has been a symbol of Romanian pride. With the 2010 American Rom campaign, the brand strengthened this position. However, after one year off air, ROM’s market share and brand indicators were going down. The brand needed a turnaround, all within a very small budget. The brief was to create a campaign to rekindle people’s national pride for December 1st -Romania’s National Day - a date that meant little but another day off to our 25-35 y.o core target, that however held ROM chocolate dear. Our solution was rooted in a stunning discovery... if one googled: ‘Romanians are’ in various languages the suggested search predictions were all derogatory. In addition French and Italian media had just launched backlash campaigns against Romanian immigrants. Changing Romanians’ image on Google was the perfect means for ROM to reach its communication objectives and re-awaken national pride.




06.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Публикации
2012
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2011
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2010
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2007
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