04 декабря 2016 г.

Победители Digital

Golden Drum Grand Prix


Google Analytics as our Media

Google Analytics as our Media

Year/ID: 2011 / G75005G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: http://google_analytics_as_media.facebookapps.sk/
Product and services category: Website Analytics Tool - Analytics.sk
Registrant: TRIAD ADVERTISING
Country: SLOVAK REPUBLIC
Brand name: Analytics.sk
Advertiser: Riesenia.com
Advertising agency, city: TRIAD Advertising, Bratislava
Art director: Michaela Culikova
Copywriter: Jaro Zacko
Creative director: Martin Woska
Creative idea explanation: Goal:To promote the launch of a new website analytics tool - Analytics.sk amoung very specific target group: bloggers and people responsible for web analytics in eshops.The Solution:We choose as our media Google Analytics.Usually it is used as a reporting tool, which the most web analytics people use in their work every day.During this campaign, it was used in a very different way - as a media for our communication message.The recipients could see our message among their reports in Google Analytics, on a place that was never used before as an advertising media.



Golden Drum


iPad

iPad

Year/ID: 2011 / G71003G11
Group: G Digital
Subgroup: G71 Mobile sites & apps
URL: http://entries.at/Einreichungen/vgt/index.html
Product and services category: Association Combating Animal Factories
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: VGT (Association Combating Animal Factories)
Advertiser: VGT (Association Combating Animal Factories)
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Roman Steiner
Copywriter: Arno Reisenbuechler
Creative director: Franz Merlicek
Production company: codewort publishing gmbh
Other credits: Graphic: Stefan Oehner, Art Buying: Ilona Urikow, Digital Producer: Andreas Wochenalt, Account Management: Markus Dammelhart

Creative idea explanation: There's blood sticking to every genuine fur - a fact which this interactive iPad ad communicates in an exceptionally dramatic manner.




Japan recovery banner

Japan recovery banner

Year/ID: 2011 / G73012G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://test.s-f.com.pl/japanbanner/
Product and services category: Charity
Registrant: SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.
Country: POLAND
Brand name: Polish Humanitarian Action
Advertiser: Polish Humanitarian Action
Advertising agency, city: Scholz & Friends Warszawa Sp. z o.o.
Art director: Józek Dutkiewicz, Jarek Wiewiórski
Copywriter: Jarek Wiewiórski
Creative director: Jarek Wiewiórski, Józek Dutkiewicz
Designer: Alek Frydrych
Photographer: GeoEye
Project manager: Bert Łastowiecki
Programmer: Alek Frydrych
Other credits: Bert Łastowiecki, Imagery Courtesy of GeoEye

Creative idea explanation: Internet banners that helped users compare and understand the scale of Japan's Tsunami and at the same see how much money is needed to get people back to their homes.




Facebook's First Theatre Play

Facebook's First Theatre Play

Year/ID: 2011 / G72016G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://www.facebook.com/pages/UNDERCLOUD-Festival-de-Teatru-Independent-de-Orice/245005065539730?sk=app_184061621663649
Product and services category: Facebook's First Theatre Play
Registrant: PROPAGANDA CREATIVE SERVICES SRL
Country: ROMANIA
Brand name: Undercloud
Advertising agency, city: Propaganda, Bucharest
Art director: Mihai Gheorghe
Copywriter: Daniel Dobrin
Creative director: Bogdan Moraru
Project manager: Dragos Musat, Alex Marinescu
Other credits: Corina Iovan, Matei Tugui, Andrei Andreescu

Creative idea explanation: Undercloud is an independent theatre festival, taking place between 29th of August and 10th of September, at LaMuse Theatre, Bucharest.Brief:Getting LaMuse full for each representation, getting people eager to experiment contemporary theatre.Solution:With Facebook being the medium most used and most relevant to the youth, the main target of this independent theatre, we thought of a dedicated teaser campaign. This led to our experiment: FACEBOOK'S FIRST THEATRE PLAY. We designed an application that recreates the usual facebook interface. The actors from the original play performed live using the facebook interface from the theatre stage, two hours before the actual play. Users connected to the application could see their performance live.Results:In just four days from the play 600 people reserved a place for the play, the event was promoted on over 100 sites and blogs, including press agencies (Mediafax). The official Vodafone facebook page gained over 700 fans, more than 2000 people used the application, and what they posted was viewed by a total of 77356 facebook users! The event had 941 active users using the application on its launching day, and all the tickets for the opening play were sold out!



Silver Drum


Show URLove

Show URLove

Year/ID: 2011 / G73004G11
Group: G Digital
Subgroup: G73 Banners and off site advertising
URL: http://www.mdigital.co.il/FirstLoveEN
Product and services category: Cellular Company
Registrant: MCCANN ERICKSON ISRAEL
Country: ISRAEL
Brand name: Cellcom
Advertiser: Cellcom
Advertising agency, city: McCann Erickson, Tel Aviv
Art director: Nir Hersztadt
Copywriter: Tal Schweiger, Daniel Barak
Project manager: Idan Samberg, Benyamin Atiya
Programmer: Jonathan Bachman
Other credits: Eldad Weinberger - VP Creative, Nir Refua - VP Creative Digital, Shira Porat - account suprvisor , Shira Cohen - account manager

Creative idea explanation: Israel has the highest amount of banner ads per person in the world. That's why when Cellcom asked us to promote "First Love", its branded content website with 150 teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.




Death Revealer

Death Revealer

Year/ID: 2011 / G75017G11
Group: G Digital
Subgroup: G75 Interactive tools and other digital solutions
URL: http://www.cyberentries.ru/layout-road/
Product and services category: Road Safety
Registrant: LEO BURNETT RUSSIA
Country: RUSSIA
Brand name: The Village
Advertiser: The Village
Advertising agency, city: Moscow
Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Production company: Kijjaa




Who needs another Facebook friend

Who needs another Facebook friend

Year/ID: 2011 / G72008G11
Group: G Digital
Subgroup: G72 Social network & community
URL: http://www.diggital.si/demo/A-Mans-Best-Friend/
Product and services category: Dog Shelter
Registrant: PUBLICIS D.O.O.
Country: SLOVENIJA
Brand name: Shelters for abandoned animals
Advertiser: Shelters for abandoned animals Gmajnice
Advertising agency, city: Publicis Slovenija
Art director: Petja Montanez
Copywriter: Urša Klajder
Creative director: Miha Bevc
Designer: Petja Montanez
Project manager: Aljoša Gomilšek
Programmer: Diggital production: Diggital, member of Publicis group Slovenia
Creative idea explanation: Problem: Our client - Dog Shelter Gmajnice - had too much dogs and a wanted to give away some of them as quickly as possible. Solution: Since people spend more and more time on Facebook, we tried to find dog-lovers there. We created Facebook profiles for our dogs, which started socializing online. Adding friends, commenting different pages for dog lovers etc. What our dogs were really trying to do was get a real friend to adopt them. Headline of the campaign: "Who needs another Facebook friend? Adopt a real one!"



07.10.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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