Product and services category: Website Analytics Tool - Analytics.sk Registrant: TRIAD ADVERTISING Country: SLOVAK REPUBLIC Brand name: Analytics.sk Advertiser: Riesenia.com Advertising agency, city: TRIAD Advertising, Bratislava Art director: Michaela Culikova Copywriter: Jaro Zacko Creative director: Martin Woska Creative idea explanation: Goal:To promote the launch of a new website analytics tool - Analytics.sk amoung very specific target group: bloggers and people responsible for web analytics in eshops.The Solution:We choose as our media Google Analytics.Usually it is used as a reporting tool, which the most web analytics people use in their work every day.During this campaign, it was used in a very different way - as a media for our communication message.The recipients could see our message among their reports in Google Analytics, on a place that was never used before as an advertising media.
Product and services category: Facebook's First Theatre Play Registrant: PROPAGANDA CREATIVE SERVICES SRL Country: ROMANIA Brand name: Undercloud Advertising agency, city: Propaganda, Bucharest Art director: Mihai Gheorghe Copywriter: Daniel Dobrin Creative director: Bogdan Moraru Project manager: Dragos Musat, Alex Marinescu Other credits: Corina Iovan, Matei Tugui, Andrei Andreescu
Creative idea explanation: Undercloud is an independent theatre festival, taking place between 29th of August and 10th of September, at LaMuse Theatre, Bucharest.Brief:Getting LaMuse full for each representation, getting people eager to experiment contemporary theatre.Solution:With Facebook being the medium most used and most relevant to the youth, the main target of this independent theatre, we thought of a dedicated teaser campaign. This led to our experiment: FACEBOOK'S FIRST THEATRE PLAY. We designed an application that recreates the usual facebook interface. The actors from the original play performed live using the facebook interface from the theatre stage, two hours before the actual play. Users connected to the application could see their performance live.Results:In just four days from the play 600 people reserved a place for the play, the event was promoted on over 100 sites and blogs, including press agencies (Mediafax). The official Vodafone facebook page gained over 700 fans, more than 2000 people used the application, and what they posted was viewed by a total of 77356 facebook users! The event had 941 active users using the application on its launching day, and all the tickets for the opening play were sold out!
Product and services category: Cellular Company Registrant: MCCANN ERICKSON ISRAEL Country: ISRAEL Brand name: Cellcom Advertiser: Cellcom Advertising agency, city: McCann Erickson, Tel Aviv Art director: Nir Hersztadt Copywriter: Tal Schweiger, Daniel Barak Project manager: Idan Samberg, Benyamin Atiya Programmer: Jonathan Bachman Other credits: Eldad Weinberger - VP Creative, Nir Refua - VP Creative Digital, Shira Porat - account suprvisor , Shira Cohen - account manager
Creative idea explanation: Israel has the highest amount of banner ads per person in the world. That's why when Cellcom asked us to promote "First Love", its branded content website with 150 teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.
Product and services category: Road Safety Registrant: LEO BURNETT RUSSIA Country: RUSSIA Brand name: The Village Advertiser: The Village Advertising agency, city: Moscow Art director: Mikhail Derkach Creative director: Mikhail Kudashkin, Grigory Sorokin Designer: Andrey Sergeev Production company: Kijjaa
Product and services category: Dog Shelter Registrant: PUBLICIS D.O.O. Country: SLOVENIJA Brand name: Shelters for abandoned animals Advertiser: Shelters for abandoned animals Gmajnice Advertising agency, city: Publicis Slovenija Art director: Petja Montanez Copywriter: Urša Klajder Creative director: Miha Bevc Designer: Petja Montanez Project manager: Aljoša Gomilšek Programmer: Diggital production: Diggital, member of Publicis group Slovenia Creative idea explanation: Problem: Our client - Dog Shelter Gmajnice - had too much dogs and a wanted to give away some of them as quickly as possible. Solution: Since people spend more and more time on Facebook, we tried to find dog-lovers there. We created Facebook profiles for our dogs, which started socializing online. Adding friends, commenting different pages for dog lovers etc. What our dogs were really trying to do was get a real friend to adopt them. Headline of the campaign: "Who needs another Facebook friend? Adopt a real one!"
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.