03 декабря 2016 г.

Победители Film (television, cinema & online)

Golden Drum Grand Prix


Passion

Passion

Year/ID: 2011 / A12017G11
Group: A Film
Subgroup: A12 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Copywriter: Balazs Szaday
Creative director: Will Rust, Ferenc Benesch
Director: Mikko Lehtinen
Production company: Feel Films, Sauna International
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer, Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.




Surprise

Surprise

Year/ID: 2011 / A12016G11
Group: A Film
Subgroup: A12 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Zoltan Visi
Copywriter: Karolina Galacz
Creative director: Will Rust, Ferenc Benesch
Director: Mikko Lehtinen
Production company: Feel Films, Sauna International
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer; Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Golden Drum


Father's hands

Father's hands

Year/ID: 2011 / A01012G11
Group: A Film
Subgroup: A01 Food
Product and services category: Nuts Trio
Registrant: ADVENTA LOWE
Country: UKRAINE
Brand name: Nestle
Advertising agency, city: Adventa Lowe, Kiev
Art director: Vladimir Kuchmarenko, Stas Kachanovsky
Copywriter: Eugene Pakhmutov, Andrew Yarynich
Creative director: Olexiy Pasichnyk
Director of Photography: Fraser Taggart
Director: Charley Stadler
Production company: Radioactive Film
Other credits: Account team: Andrew Bezruchenko; Account manager: Darya Zvazhiy; Planner: Kirill Skikevitch; tv producer: Victor Firsanov

Creative idea explanation: The idea of video lays in the fact that Nuts Trio, as usual Nuts, squirrels like very much. Our hero, a guy who has squirrels instead of hands. He can not try these pills, because his hands-squirrels always eat them before.




Colon 101

Colon 101

Year/ID: 2011 / A03001G11
Group: A Film
Subgroup: A03 Household maintenance
Product and services category: Laundry detergent
Registrant: EURO RSCG ISRAEL
Country: ISRAEL
Brand name: Colon 101
Advertiser: Reckitt Benckiser
Advertising agency, city: Euro Israel RCSG
Art director: Ben Sever
Copywriter: Ilan Nachmias/Yiftach Chozev
Creative director: Ben Sever
Project manager: Dana Caro
Music: sound: soundhouse
Director: Adam Sanderson
Production company: Shosi & Udi
Other credits: Account director: Einat Danon/ Account executive: Yael Eichnowald Planner: Dr. Uri Oren, Pnina Wiesman

Creative idea explanation: Colon 101 is advertising the fact that 101 different types of stains can be treated using this cleaning agent. You ask how on earth there could be that many types os stains? Well see for yourself...




Light

Light

Year/ID: 2011 / A09007G11
Group: A Film
Subgroup: A09 Retail & public services
Product and services category: Furniture Store
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: Moemax Furniture Store
Advertiser: XXXLutz/ Moemax Furniture Store
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Rene Pichler (AD), Lukas Hueter, Benjamin Fillitz (Graphic)
Copywriter: Alistair Thompson
Creative director: Alistair Thompson, Rene Pichler
Director of Photography: Sebastian Pfaffenbichler
Music: Soundstudio: Tic Music, Music: Kathriner Sound (Christian W. Mayr, Thomas Kathriner)
Director: Christopher Schier
Production company: Filmhaus Wien, Producer: Dr. Wolfgang Ramml, Christian Florin
Other credits: Andrea Kliment (Account Supervisor), Albin Lenzer, Siegfried Kaufmann (Account Management), Gerd Berner (Edit), Juergen Madl (TV-Producer)

Creative idea explanation: This commercial for the Moemax furniture stores delivery and assembly service made the audience part of the action. On the screen you see a man who has just finished installing his new kitchen. He presses the light switch on the extractor hood. The light in the kitchen stays dark. Instead, it's the lights in the cinema which are turned on! He tries again - with the same result. Our tagline appears in summary: "You shouldn't do everything by yourself".




Jealousy

Jealousy

Year/ID: 2011 / A11001G11
Group: A Film
Subgroup: A11 Media
Product and services category: Website about advertising
Entry Series: Advertising is part of our life
Registrant: NEXT ADVERTISING SRL
Country: ROMANIA
Brand name: Iqads.ro
Advertiser: Iqads.ro
Advertising agency, city: Next Advertising
Art director: Catalin Baciu
Copywriter: Mihaela Stefanica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Duriga
Creative director: Liviu David
Director of Photography: Marius Ivascu
Director: Liviu David
Production company: Reload Film
Creative idea explanation: Whether we like it or not, advertising is part of our lives. It's in our bed, at our table, we go out and have fun together. Advertising created the brands that surround us. In fact, advertising is so powerful, that we can describe our lives with it.




Facebook: Unfriend Coal

Facebook: Unfriend Coal

Year/ID: 2011 / A16004G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Environmental activism
Registrant: SAVAGE
Country: CZECH REPUBLIC
Brand name: Greenpeace international
Advertising agency, city: Daniel Bird, Prague
Art director: Daniel Bird
Copywriter: Daniel Bird
Creative director: Daniel Bird
Designer: Jaroslav Mrazek
Illustrator: Jaroslav Mrazek
Project manager: Klara Kralickova
Director: Daniel Bird
Production company: savage
Programmer: Daniel Bird
Screenwriter: Daniel Bird
Creative idea explanation: Greenpeace wanted to put pressure on the it industry to stop relying on coal for its huge energy consumption and chose Facebook as a representative target. The commercial was released at the same time as David Fincher's Social Network film. By telling Mark Zuckerberg's story via a child's perspective, the strong case for Facebook to use renewable energy could be put forward simply and effectively.




Year Zero / OFFF Barcelona 2011

Year Zero / OFFF Barcelona 2011

Year/ID: 2011 / A16005G11
Group: A Film
Subgroup: A16 Online films
URL: http://vimeo.com/24868133
Product and services category: Main Festival Titles
Registrant: SAVAGE
Country: CZECH REPUBLIC
Brand name: OFFF Festival Barcelona 2011
Advertiser: OFFF Festival Barcelona 2011
Advertising agency, city: PostPanic, Amsterdam
Designer: Mischa Rozema, Si Scott
Photographer: Mischa Rozema, Si Scott
Illustrator: Mischa Rozena, Si Scott
Director of Photography: Jiri Malek, Mischa Rozema
Project manager: Ania Markham, Jules Tervoort, Annejes van Liempd, Klara Kralickova
Music: Hecq
Director: Mischa Rozema
Production company: Savage, PostPanic
Screenwriter: Mischa Rozema, Si Scott
Creative idea explanation: With no brief and an opportunity to make what PostPanic wanted, the opening titles reflect Mischa Rozema and Si Scott's dark thoughts on a possible future, inspired by the OFFF Festival's theme for 2011, "Year Zero". Directed by Mischa and shot on location in Prague with post carried out back in Amsterdam at PostPanic, the film guides the viewer through a grim scenario embedded with the names of artists appearing at this years's OFFF festival.



Silver Drum


Voice for a child

Voice for a child

Year/ID: 2011 / A14007G11
Group: A Film
Subgroup: A14 Social & charity
Product and services category: Parental alcohol misuse awareness
Registrant: EURO RSCG HELSINKI
Country: FINLAND
Brand name: Lasinen Lapsuus / The Fragile Chilhood organization
Advertiser: Lasinen Lapsuus / The Fragile Chilhood organization
Advertising agency, city: Euro RSCG, Helsinki
Art director: Marko Vuorensola
Copywriter: Juha Koivisto
Creative director: Marko Vuorensola
Director of Photography: Pini Hellsted
Project manager: Nina Myllyharju
Music: Timo Anttila/Humina
Director: Teemu Niukkanen
Production company: Kennel Helsinki
Other credits: Client responsible: Janne Takala, producer: Petteri Lehtinen, line producer: Soili Akerlund, casting: Minna Kalenius, editor: Teemu Niukkanen, second camera: Jaakko Slotte, camera assistant: Mika Vuorinen, grip: Jukki Tuura, wardrobe and mask: Kaisu Hölttä Color, corrections: post control / Marko Terävä, VFX: Trix / Anders Helle, voice actor male: Niko Saarela, voice actor female: Heli Sutela.

Creative idea explanation: Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation's website. These stories were used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state. Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience. Films release was followed by press release which was published unchanged in all national main news medias.We exceeded the preset target amount of stories submitted by over 300%. The campaign got honorary mentions as the '2010 society communication act of the year in Finland'.




Drink School

Drink School

Year/ID: 2011 / A02025G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Atta Drinkero
Entry Series: ?tt?. Cocktail In A Can.
Registrant: KING HELSINKI
Country: FINLAND
Brand name: Atta Drinkero
Advertiser: Oy Hartwall Ab
Advertising agency, city: King, Helsinki
Art director: Viljami Kukkonen
Copywriter: Tommi Solehmainen
Director of Photography: Jarkko T. Laine
Project manager: Sami Huiko
Director: Jani Volanen
Production company: Filmiteollisuus
Other credits: Talent: Kristian Valen

Creative idea explanation: Films are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.




StroyMaster Mosquito

StroyMaster Mosquito

Year/ID: 2011 / A04002G11
Group: A Film
Subgroup: A04 Furnishings & electronic equipment
Product and services category: Soundproof windows
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: StroyMaster
Advertising agency, city: BBDO Russia Group, Moscow
Copywriter: Luis Tauffer, Andres Vergara, Maxim Kolyshev
Creative director: Luis Tauffer, Andres Vergara
Director: Maxim Kolyshev
Other credits: Boris Anisonyn - agency producer, Anna Medvedeva and Olga Yankevich - producer, Vadim Kolosov - Apollo Music Sound Design/Arrangement, Yana Khaymovskaya - post production, Boris Lutsyuk - Piastro - Vfx Animation, Ekaterina Konovalova and Christina Maslova - account manager, Vladimir Bashta - cinematographer, Vladimir Bashta - director of photography, First Ad, Julia Zherdina - other credits

Creative idea explanation: We see a man sleeping soundly in his bed. Through the window reflection we can observe a huge construction site working. Sounds from tractors and engines are increasing in volume. Our sleeping man starts looking bothered. Suddenly a big bang sound is heard from the construction. Our sleeping man wakes up. He looks around the room and slaps his two hands to kill a flying Moskito. Packshot: Stroy Master Windows. Soundproof.




O2 New Paths

O2 New Paths

Year/ID: 2011 / A10016G11
Group: A Film
Subgroup: A10 Communication products & services
Product and services category: Image campaign
Registrant: VCCP
Country: CZECH REPUBLIC
Brand name: O2
Advertiser: Telefonica Germany
Advertising agency, city: VCCP Prague
Art director: Roman Cihalik, Michael Milczarek
Copywriter: Ana Vehauc, Sebastian Oehme
Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick
Project manager: Christiane Schmid, Florian Springmann
Director: Lance Acord
Production company: Soup Film Berlin, Park Pictures Los Angeles
Other credits: tv Producer: Andy Leahy

Creative idea explanation: This is all about leaving the path that everyone is following and taking our own and new way. The film celebrates the excitement and curiosity of taking a different and new way. We follow a man who leaves the overcrowded highway that everyone is taking and discovers a new way which takes him on an imaginary and surreal journey. Because that is what O2 is doing with our products. We leave the mainstream path and take a new way. It doesn't necessarily mean it is the simple and straight way for us. But it will make our customers' lives easier in the end.




Sir, do you understand me?

Sir, do you understand me?

Year/ID: 2011 / A15006G11
Group: A Film
Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Subtitles
Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE
Country: MACEDONIA
Brand name: Boom TV
Advertiser: One
Advertising agency, city: New Moment New Ideas Skopje
Art director: Nikola Vojnov
Copywriter: Dusan Drakalski
Creative director: Dusan Drakalski
Photographer: Gogo & Gago
Director of Photography: Slobodan Trninjic - Trn
Project manager: Filip Dimitrov
Music: Aleksandar Spasovski
Production company: The Chouchkov Brothers
Creative idea explanation: Macedonia is a country where subtitle has been used ever since the communism. People are not used to watch dubbed movies, they are always asking for subtitles. Having multiethnic society means that we need more than one translation. Boom TV offers that. The subtitle takes the leading role in this commercial where the main characters cannot understand each other without it.




Milkshake

Milkshake

Year/ID: 2011 / A02026G11
Group: A Film
Subgroup: A02 Drinks
Product and services category: Atta Drinkero
Entry Series: ?tt?. Cocktail In A Can.
Registrant: KING HELSINKI
Country: FINLAND
Brand name: Atta Drinkero
Advertiser: Oy Hartwall Ab
Advertising agency, city: King, Helsinki
Art director: Viljami Kukkonen
Copywriter: Tommi Solehmainen
Director of Photography: Jarkko T. Laine
Project manager: Sami Huiko
Director: Jani Volanen
Production company: Filmiteollisuus
Other credits: Talent: Kristian Valen

Creative idea explanation: Film are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.




Double Life

Double Life

Year/ID: 2011 / A08006G11
Group: A Film
Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Yound Director Award
Advertiser: CFP-E
Advertising agency, city: TBWA\PHS, Helsinki
Art director: Minna Lavola
Copywriter: Mira Olsson
Project manager: Hannes Morten
Director: Ben Brand
Production company: CAVIAR/L-A-D-A Amsterdam
Other credits: President CFP-E: Francois Chilot; Producers: Jasques Vereecken, Karen Bruinsma; D.O.P: Stewe Walker; Editor/Sound/Post Production: The Ambassadors; Production AD: Margit Mardisalu

Creative idea explanation: In order to lead by example when approaching young aspiring directors, we wrote a viral idea which dramatizes directing is a talent you are born with, and brought in a young talented director to direct the piece.




Vacancy 1

Vacancy 1

Year/ID: 2011 / A13001G11
Group: A Film
Subgroup: A13 Corporate advertising
Product and services category: Instinct
Entry Series: Vacancy 1
Registrant: INSTINCT
Country: RUSSIA
Brand name: Instinct
Advertising agency, city: Instinct, Moscow
Copywriter: Artemenko Maxim
Creative director: Firainer Roman
Creative idea explanation: We decided to promote ourselves through vacancy announcement that was tailored especially for Golden Drum public screening of commercials.




Hans in the hood

Hans in the hood

Year/ID: 2011 / A16011G11
Group: A Film
Subgroup: A16 Online films
Product and services category: Freeway Cola
Registrant: SEK & GREY OY
Country: FINLAND
Brand name: Lidl freeway Cola
Advertiser: Lidl
Advertising agency, city: SEK & GREY Oy
Art director: Mikko Halonen
Copywriter: Sami Korjus, Jani Tynnilä
Creative director: Tommi Laiho
Illustrator: Kim Sinisalo, Production Art Director
Director: Oskar Bard, Aida Chehrehgosha
Production company: Hobby Film & Hobby Factory
Other credits: Executive Producer: Calle Isberg, Producer: Gustav Oldén, Jussi Sahrman: Marketing Manager Lidl

Creative idea explanation: Heroic story about the not so well - known German basketball player who gets his strenght and talent by drinking Lidl's freeway Cola.



07.10.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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