10 декабря 2016 г.

Шорт-лист Direct Communications

Immortal Collection

Year/ID: 2012 / E63006G12
Group: E Direct communication
Subgroup: E63 Point of sale communication
Product and services: GlueRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Sekunda GlueAdvertiser: ASD CompanyAdvertising agency, city: BBDO Russia Group, MoscowArt director: Nikolay PerevoshchikovCopywriter: Maria BorzilovaCreative director: Mihai Coliban, Adrian ElyDesigner: Nikolay PerevoshchikovAccount Director /Manager: Ekaterina Konovalova
Other credits: Producer – Maria Borzilova

Creative idea explanation: What does happen when you glue back things with Sekunda, over and over and make them every time as good as new? You create an Immortal Object. And that’s exactly what we did – we created The Immortal Collection, the first ever limited edition series of objects that will last forever - because they are sold together with a pack of Sekunda Glue.The Collection was on sale in hip chain of stores Respublika, in Moscow, for 1 month.On Respublika’s website you could make any of their gadgets “Immortal” by just adding a free pack of Sekunda Glue to you shopping cart. The freshly made “Immortal Object” was then wrapped in the “Immortal Collection” pack and delivered to your home.

Campaign idea explanation:


Multiple entry explanation:





Give It Back

Year/ID: 2012 / E63008G12
Group: E Direct communication
Subgroup: E63 Point of sale communication
Product and services: Approved Charity Donations Online PortalRegistrant: OGILVY & MATHER, SPOL. S.R.O.Country: CZECH REPUBLICBrand name: Daruj SpravneAdvertising agency, city: Ogilvy & Mather, PragueArt director: Bernard NetopilCopywriter: Radek AntlCreative director: Jan HavlicekDesigner: Tomas JursikAccount Director /Manager: Michal Kroupa, Alan Ostarek
Other credits: Account Handlers: Tomas Jindrisek, Case Film: Avion Postproduction




JC dark lager

Year/ID: 2012 / E64003G12
Group: E Direct communication
Subgroup: E64 Packaging design – custom made
Product and services: BeerRegistrant: TOMATDESIGNCountry: RUSSIABrand name: JC dark lagerAdvertising agency, city: Tomatdesign, MoscowArt director: Andrey TarakanovCopywriter: Farkhad KuchkarovCreative director: Andrey TarakanovDesigner: Andrey Tarakanov, Denis BashevAccount Director /Manager: Anna Plyaskova
Other credits:


Creative idea explanation: The main challenge of the project was to develop a label and packaging for limited edition of beer, which was prepared for the private party of SPI Group. The event had been organized to celebrate birthday of famous winemaker – Jean Claude. While developing the design it was essential to take into consideration specific preferences of the client, since he was a big fan of yachting and appreciated good beer.

Campaign idea explanation:


Multiple entry explanation:





Bzzz premium

Year/ID: 2012 / E64006G12
Group: E Direct communication
Subgroup: E64 Packaging design – custom made
Product and services: HoneyRegistrant: BACKBONE CREATIVECountry: ARMENIABrand name: BzzzAdvertising agency, city: Backbone Creative, YerevanArt director: Stepan AzaryanCopywriter: Matt BartelsianCreative director: Stepan AzaryanAccount Director /Manager: David Simonyan
Creative idea explanation: For a long time honey has remained as a nature sweet and wasn’t paid attention by designers. Present honey is made in beehive by the best honey-makers – bees. The designers have come back to the nature by creating the coverof wood similar to beehive, in which the canwith honey is hidden. Simple but simultaneously original wooden wrapper is the message to the nature, ecology, pure taste and simply very nice decoration for everyday life.




#Occupy Industrial Wine!

Year/ID: 2012 / E64008G12
Group: E Direct communication
Subgroup: E64 Packaging design – custom made
Product and services: Bio-Dynamic WineRegistrant: JUNG VON MATT/DONAU WERBEAGENTUR GMBHCountry: AUSTRIABrand name: Gut OggauAdvertiser: Eduard TscheppeAdvertising agency, city: Jung von Matt/Donau, ViennaArt director: Georg FeichtingerCopywriter: Andreas PutzCreative director: Andreas Putz, Georg FeichtingerIllustrator: Georg FeichtingerAccount Director /Manager: Judith Zingerle, Patrizia Exenberger
Other credits: Graphics: Linus Baumschlager

Creative idea explanation: Gut Oggau is a well-known Austrian wine-growing estate that produces wine in harmony with nature and is thereby strictly following Demeter-rules. We were asked to design wine labels for these wines. We disguised these well-known portraits with removable OCCUPY mask stickers. On the back of the stickers an explanation of the action can be found. The stickers were used on Gut Oggau wine bottles and sold in selected wine shops, in the Gut Oggau wine boxes and on wine fairs. (The text on the back of the sticker reads as follows:) Our wines stand for our attitude towards life: they are a statement against industrial and profit-orientated produced wine without a soul. Gut Oggau produces wine in harmony with nature by following the strict DEMETER rules. For more information see: www.gutoggau.com.

Campaign idea explanation:


Multiple entry explanation:





"Fisherman" rubber boots

Year/ID: 2012 / E65001G12
Group: E Direct communication
Subgroup: E65 Packaging design for mass produced goods and services
Product and services: Rubber bootsRegistrant: GOOD MEDIACountry: KAZAKHSTANBrand name: "Fisherman"Advertising agency, city: Good Media, AlmatyArt director: Berik Yergaliyev, Rustam GareyevCopywriter: Igor MitinCreative director: Igor MitinDesigner: Farhat Omirbaev, Darina Baimukhanova, Andrey SerdukIllustrator: Igor MitinAccount Director /Manager: Renat Abdrakhmanov, Diana Saibekova
Creative idea explanation: Brief: Design a packaging for rubber boots with the aim to: distinguish the brand on the shelf among competitors in the specialized stores and to attract the consumers’ attention, create a contemporary and appealing image of the “Fisherman” boots as a very high-quality specialized footwear for fishing and emphasize the features of the product! Idea: Everybody is aware of boots primary function - protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards. We realized that probably the best way to communicate protective functions of the boots would be usingthe example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.Solution: The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots. Notes: The packaging is not intended for transportation of the product from the factory to the store.




The Vintage Edition

Year/ID: 2012 / E65008G12
Group: E Direct communication
Subgroup: E65 Packaging design for mass produced goods and services
Product and services: Mario Haller Vintage SchnappsRegistrant: OGILVY & MATHER GMBHCountry: AUSTRIABrand name: Mario HallerAdvertising agency, city: Ogilvy & Mather, ViennaArt director: Klaus SeethalerCopywriter: Christian BircherCreative director: Gerd Schulte Doeinghaus, Christian BircherIllustrator: Christian BircherAccount Director /Manager: Amelie Seidl
Other credits:


Creative idea explanation: Mario Haller is still producing a small, exclusive percentage of its schnapps according to a traditional double-distilling technique: The 'Vintage Edition' Schnapps is created purely by hand and with a great deal of patience using a copper distilling kettle fired with wood - the same technique as used hundred years before. Our task was to communicate this traditional process through the bottle labels. Mario Haller doesn't make any promotions or advertising. The only way of communication is via the bottle labels. Our job was to tell the whole story of old traditional schnapps distilling on these labels, and only on these labels. Although hand distilled schnapps is naturally very costly, the exclusive 'Vintage Edition' series was sold out within two months - twice as fast as in the previous years.

Campaign idea explanation:


Multiple entry explanation:





Erection Blister

Year/ID: 2012 / E65009G12
Group: E Direct communication
Subgroup: E64 Packaging design – custom made
Product and services: Over-the-counter Erection EnhancerRegistrant: OGILVY & MATHER, SPOL. S.R.O.Country: CZECH REPUBLICBrand name: ClavinAdvertising agency, city: Ogilvy & Mather, PragueArt director: Jiri LangpaulCopywriter: Jiri LangpaulCreative director: Will Rust, Tomas BelkoAccount Director /Manager: Frantisek Mares



Naturally made pate

Year/ID: 2012 / E65012G12
Group: E Direct communication
Subgroup: E65 Packaging design for mass produced goods and services
Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJECountry: MACEDONIABrand name: Pekabesko - SkopjeAdvertiser: Pekabesko - SkopjeAdvertising agency, city: New Moment New Ideas Company Y&R, SkopjeArt director: Nikola VojnovCopywriter: Ana Pop Stefanija, Nikola VojnovCreative director: Dusan DrakalskiIllustrator: Hari Dudeski, Jana MisevaAccount Director /Manager: Jelena Ivanovic



Easy Speaking – alphabet poster

Year/ID: 2012 / E60001G12
Group: E Direct communication
Subgroup: E60 Publications
Product and services: EducationRegistrant: TOMATDESIGNCountry: RUSSIABrand name: Easy SpeakingAdvertising agency, city: Tomatdesign, MoscowArt director: Andrey Tarakanov, Maksim ArbuzovCopywriter: Farkhad KuchkarovCreative director: Andrey TarakanovDesigner: Maksim Arbuzov, Anton Krivulya, Marina VlasovaAccount Director /Manager: Anna Plyaskova
Other credits:


Creative idea explanation: Challenge: In order to support launching of new corporate identity of “Easy Speaking” language school, the client required a universal advertisement material, that could also function as a compliment-gift to corporate groups and students, who have concluded a long-term treaty.Solution: We have made a poster-alphabet that communicates key messages of the language school, which are: creative approach in education to students with basic level of knowledge.

Campaign idea explanation:


Multiple entry explanation:





Put Them In Our Shoes

Year/ID: 2012 / E61007G12
Group: E Direct communication
Subgroup: E61 Flat direct mail and small print materials
Product and services: GreenpeaceRegistrant: LOWE ADVENTA (MOSCOW)Country: RUSSIABrand name: GreenpeaceAdvertising agency, city: Lowe Adventa, MoscowArt director: Bruno RibeiroCopywriter: Andreas MielenhausenCreative director: Andreas Mielenhausen, Bruno RibeiroAccount Director /Manager: Andreas MielenhausenFilm Production: Yuri MedvedevDigital Production: Petr LipatovDirector: Mathieu Descours
Creative idea explanation: Background: All around the world, Greenpeace is famous for its activism and willingness to stand in the line of fire. Unfortunately, these things are frowned upon by the Russian government. Since no one wants to go against the government in Russia, Greenpeace has a hard time getting what it needs most: supporters, donations, and space in the media. Challenge: Tell people that the things Greenpeace is famous for are actually just a small part of what we do. That, on a daily basis, Greenpeace is a hard-working, law-abiding citizen just like them, teaching kids in schools, planting trees, recycling trash, fighting fires, and much more. Idea: Put them in our shoes. We made a list of top businesspeople, opinion leaders and media moguls in Russia and started looking for pictures that could be found on the web (through search engines or on social networking sites), where they were portrayed doing something they shouldn’t be known for. They received pictures of themselves with the question “What if you were known just for the things you do once in a while?” On the back, we explained that they would feel exactly like us. Once we had their attention, we could make them see all the other things for which Greenpeace should really be known.




The Blood Donation Spray

Year/ID: 2012 / E62007G12
Group: E Direct communication
Subgroup: E62 Multidimensional direct mail and small printed materials
Product and services: Red Cross Blood DonationRegistrant: OGILVY & MATHER GMBHCountry: AUSTRIABrand name: Red Cross AustriaAdvertising agency, city: Ogilvy & Mather, ViennaArt director: Michael KaiserCopywriter: Karin Schalko, Michael RittmannsbergerCreative director: Gerd Schulte DoeinghausAccount Director /Manager: Petra Walter
Other credits: Producer: Marcus Hornek / Red Works Vienna

Creative idea explanation: 500.000 blood conserves are needed in Austria every year. Our job was to animate Austrians to donate blood, especially during summertime, where the number of blood donations normally is reduced about 10%, due to holidays. Every summer, almost every Austrian becomes an unwilling blood donor as millions of mosquitos are harassing us. Especially when sitting outside, for example in wine gardens & taverns. Under the motto 'Every drop counts - blood donation saves lives', anti-mosquito sprays were handed out to thankful guests in wine gardens & taverns of Vienna. Normally the number of blood donations reduces by around 10% within the summer and holiday months but this year the number remained consistent thoughout the whole year. It's better to donate blood voluntarily - and save lives - than to donate it unvoluntarily by being pestered by mosquitos. Furthermore, as 'Every Drop Counts' we helped people save their blood for blood donations by handing out anti-mosquito-sprays to them. Normally the number of blood donations reduces by around 10% within the summer and holiday months but this year the number remained consistent thoughout the whole year.

Campaign idea explanation:


Multiple entry explanation:





The most credible testimonial in the world

Year/ID: 2012 / E62021G12
Group: E Direct communication
Subgroup: E62 Multidimensional direct mail and small printed materials
Product and services: Opel AmperaRegistrant: WIEN NORD WERBEAGENTUR GMBHCountry: AUSTRIABrand name: OpelAdvertiser: Opel AustriaAdvertising agency, city: WIEN NORD Werbeagentur GmbH, ViennaArt director: Andreas Lierzer, Stefan KopinitsCreative director: Eduard Bohler, Edmund Hochleitner, Bernd WilfingerAccount Director /Manager: Markus Mazuran
Creative idea explanation: Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.




03.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Публикации
2012
свернуть
09.10
06.10
06.10
06.10
06.10
06.10
06.10
06.10
06.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
05.10
04.10
04.10
04.10
04.10
04.10
04.10
04.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
03.10
02.10
23.08
2011
развернуть
2010
развернуть
2009
развернуть
2007
развернуть

© Состав.ру 1998-2016, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         18+   Словарь маркетинговых терминов