05 декабря 2016 г.

Шорт-лист в номинации Design and Art Direction



Roll Pin Calendar

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Food and beverages
Registrant: FUTURA 2/2
Country: MAKEDONIJA
Brand name: World Wide Bakery
Advertiser: Kadino Industry Group
Advertising agency, city: Futura 2/2, Skopje

Состав Творческой Группы:
Art director: Milan Stojanov
Creative director: Filip Unkovski
Photographer/Illustrator: Filip Kondovski, Dejan Panovski
Project manager: Natasha Mitreva

Creative idea explanation:
Make a calendar on a rolling pin, thus share the love of baking with a memorable gift. When pressed upon dough the rolling pin leaves an impression of the year to come. It fits great with the company profile and makes a great gift for the recipients can be used in the years to come.

Other credits:
Owner and Managing Director: Ivan Unkovski, Production Manager: Dusko Atanasovski



Borkebjs. The return of the monsters.

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: KOLLE REBBE
Country: NEMД_IJA
Brand name: Borkebjs. The return of the monsters.
Advertiser: Borkebjs.com
Advertising agency, city: Kolle Rebbe / KOREFE, Hamburg

Состав Творческой Группы:
Art director: Reginald Wagner
Creative director: Katrin Oeding
Photographer/Illustrator: Ulrike Kirmse, Guido Stanke (Photographer), Sarah Gossner (Illustrator)
Project manager: Juliane Ahlfeld

Creative idea explanation:
Develop a unique design concept, which sets the book apart from normal, bound books. And which also hints to the idea of the story in the way it is designed: you can only see the Borkebjs if you use your imagination. The Borkebjs are the heroes of this modern 332-page fairy tale book, which casts a spell on children and adults alike. The book is all about the adventures of ten furry creatures who you can only see if you use your imagination. The book plays with this idea in its design. The message on the cover of the book isnв_Tt immediately visible to everyone. However, people who see the bookв_Ts cover as a game can assemble the title and find the entrance into the realm of fantasy.
Headline (eng.): Borkebjs. The return of the Monsters.

Other credits:
Copywriter: Delia D. Marti, Till Grabsch, Productioner: Franziska Ziegler, Frank Schneider, Postproduction: PX2@Medien GmbH & Co. KG, Print Office: H. Heenemann GmbH & Co. KG



The Fascination of Hunting

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: ARGONAUTEN G2 GMBH - A MEMBER OF GREY | G2 GROUP
Country: NEMД_IJA
Brand name: Leica Sport Optics
Advertiser: Leica Camera AG
Advertising agency, city: Argonauten G2 GmbH - a member of Grey | G2 Group (Headquarters: Berlin)

Состав Творческой Группы:
Art director: Felix DГ_richen, Mona MГ¶ller
Creative director: Felix DГ_richen, Jutta HГ¤ussler
Designer: Felix DГ_richen
Photographer/Illustrator: Photographer: Maik Scharfscheer
Project manager: Maik Hofmann, Stefanie Arnold

Creative idea explanation:
If you thought в__camerasв__ when you read в__Leicaв__, youв_Tre not alone. So the job of redesigning the brochure for these premium binoculars, telescopes and rifle scopes was to establish a visual concept that demonstrates Leicaв_Ts bona fides в_" to hunters and birdwatchers whose bullshit detectors are pretty sensitive. So, from photo style to page layout, we show that Leicaв_Ts home isnв_Tt the pristine sterility of an optics lab, but rather the lived-in wilderness. It's the intensity of в__that one magical momentв__ for which wilderness lovers happily invest hours of concentration. Cited at the 2010 European Design Awards, Red Dot winner.
Headline (eng.): The Fascination of Hunting

Other credits:
Copywriters: Jutta Häussler, Anne Stroschein / Strategic Planning: Judd Labarthe



Leica M

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: ARGONAUTEN G2 GMBH - A MEMBER OF GREY | G2 GROUP
Country: NEMД_IJA
Brand name: Leica M
Advertiser: Leica Camera AG
Advertising agency, city: Argonauten G2 GmbH - a member of Grey | G2 Group (Headquarters: Berlin)

Состав Творческой Группы:
Art director: Sabine Brinkmann
Creative director: Anita Stoll, Felix DГ_richen
Designer: Sabine Brinkmann
Photographer/Illustrator: Photographer: Maik Scharfscheer
Project manager: Maik Hofmann, Silvana Meyer

Creative idea explanation:
Since the 1920s the M-series of cameras has represented Leicaв_Ts soul, and every new M model sparks intense anticipation. The secret is utter concentration on the essentials: uncompromising quality, the worldв_Ts most brilliant lenses and a radically reduced design. This brochureв_Ts equally reduced design fits the M9 perfectly, while a photo documentation demonstrates both thematically and pictorially the values Leica owners so prize. The setting is Cuba, for decades home of the worldв_Ts best amateur boxers, whose extraordinary success can be attributed toв_¦utter concentration on the essentials. Won Silver at the 2010 European Design Awards plus a red Dot.
Headline (eng.): Leica M

Other credits:
Copywriters: Anita Stoll, Sabine Weber / Strategic Planning: Judd Labarthe



Mobitel Company Profile

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: PRISTOP D.O.O.
Country: SLOVENIJA
Advertiser: Mobitel d.d.
Advertising agency, city: Pristop d.o.o., Ljubljana

Состав Творческой Группы:
Creative director: AljoЕЎa Bagola
Designer: Martina Kokovnik
Photographer/Illustrator: Damjan KocjanД_iД_
Project manager: Е_iga Drofenik, Dean LevaД_iД_

Creative idea explanation:
To position Mobitel as the most innovative and successful mobile company in Slovenia, we designed the company profile in a literally outstanding way. All of the executives were shot in 3D technique and custom made 3D-vision glasses enclosed. By using them business partners saw the uniqueness of the Mobitelв_Ts vision.

Other credits:
Klemen Е efer, copywriter, Rok Kordin



Herbarium - book inspired by Rajec herbal waters

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Food and beverages
Registrant: LEAGAS DELANEY PRAHA S.R.O.
Country: Д_EЕ KA
Brand name: Rajec
Advertiser: Kofola a.s.
Advertising agency, city: Leagas Delaney Praha s.r.o.

Состав Творческой Группы:
Art director: Pauline Kerleroux
Creative director: Tereza SvД>rГЎkovГЎ
Photographer/Illustrator: Pauline Kerleroux, Kristina AmbrozovГЎ

Creative idea explanation:
Herbarium - book about herbs is a project supporting range of herbal waters Rajec. It serves as a consumer competition award and a nontraditional image material for B2B and journalists. It is as well on sale in regular bookstores.
Headline (eng.): Herbarium - book inspired by Rajec herbal waters



STIHL Autumn Calendar 2010

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: EURO RSCG DUESSELDORF
Country: NEMД_IJA
Brand name: STIHL handheld blowers
Advertiser: STIHL Vertriebszentrale AG & Co. KG
Advertising agency, city: Euro RSCG Duesseldorf, Euro RSCG Muenchen

Состав Творческой Группы:
Art director: Martin Staubach, Kai Tusar
Creative director: Felix Glauner, Torsten Pollmann
Project manager: Marcus Kotarba, Daniel Grube

Creative idea explanation:
Brief: STIHL asked the agency to develop a business gift promoting the product range of leave blowers. Target audience: international key accounts, like municipalities of major cities. Explicit request: make something never seen before! Solution: The agency created an invention. Introducing the autumn calender 2010 в_" the first tear-off calender, that tears off its leafs automatically. To show the necessity of STIHL Handheld Blowers in an entertaining way в_" day by day. Due to the fact, that leafs fall in autumn, our calender covers the time period 09/23 - 12/21.
Headline (eng.): The first calendar that tears off its leaves automatically

Other credits:
Christoph Mueller, Till Koester, Detlef Stuhldreier, Uwe Strahl



World Heritage Serbia

Group: E Design and Art Direction
Subgroup: Editorial
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: NEW MOMENT NEW IDEAS COMPANY Y&R BELGRADE
Country: SRBIJA
Advertiser: Ministry of Culture Republic Of Serbia

Состав Творческой Группы:
Art director: SlaviЕЎa SaviД+
Creative director: Dragan Sakan

Creative idea explanation:
The brief was to create a book that would represent 4 Serbian UNESCO monuments in an attractive package for diplomatic visits. No. 4 is the number of monuments and the number of elements on Serbian heraldic shield.

Other credits:
Copywriter: Dragan Sakan



Fill the Gap

Group: E Design and Art Direction
Subgroup: Corporate and brand identity
Award: Finalist
Product and services category: Public services and social engagements
Registrant: TRANSFORMER STUDIO
Country: RUSIJA
Brand name: Multilingua
Advertiser: Multilingua Language Center
Advertising agency, city: Transformer Studio, Moscow

Состав Творческой Группы:
Art director: Nikita Melnikov, Ivan Danyshevsky
Designer: Ivan Danyshevsky
Project manager: Anastasia Guk

Creative idea explanation:
Multilingua is a language school that helps people with basic knowledge of language to improve their skills in English, German, French and Spanish. Learning language is a process of interaction and so is the brand identity: each identity application works as a test that involves the viewer into the study process at very first glance. Multilingua's students were also involved in the work process: their own personal writings were used in the logo.
Headline (eng.): Fill the Gap



The Deli Garage Range

Group: E Design and Art Direction
Subgroup: Corporate and brand identity
Award: Finalist
Product and services category: Food and beverages
Registrant: KOLLE REBBE
Country: NEMД_IJA
Brand name: The Deli Garage
Advertiser: T.D.G. Vertriebs UG (Haftungsbeschränkt) & Co. KG
Advertising agency, city: Kolle Rebbe / KOREFE, Hamburg

Состав Творческой Группы:
Art director: Reginald Wagner
Creative director: Katrin Oeding
Project manager: Kristina Wulf

Creative idea explanation:
The brand image brings together the world of the garage and sophisticated design. It incorporates the functional aesthetic of tools side by side with modern illustration and typography. With its decidedly contemporary look and feel, the artwork is finely tuned to reflect the various productsв_T attributes. The individual elements of the corporate design are kept minimalistic and clear, underlining the level of functionality. At the same time, they give the hand-made product design a luxurious sheen and also emphasize the quality of the ingredients.
Headline (eng.): The Deli Garage Range

Other credits:
Copywriter: Lorenz Ritter, Till Grabsch, Katharina Trumbach, Madelen Gwosdz, Graphic Design: Jan Simmerl, Paul Svoboda, Santa Gustina, Productioner: Frank Witte (Romey von Malottky), Stephan Gerlach (Kolle Rebbe)



Tourfile, the Travel Guide

Group: E Design and Art Direction
Subgroup: Corporate and brand identity
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: AIMC RACKURS LTD.
Country: RUSIJA
Brand name: Tourfile
Advertiser: Guidespark
Advertising agency, city: AIMC Rackurs Ltd., Moscow

Состав Творческой Группы:
Art director: Evgeny Ovsyannikov
Creative director: Evgeny Chizhevsky
Designer: Evgenia Gordeeva

Creative idea explanation:
Tourfile is an information analytical publication, a collection of the best offers from tourist companies for traveling in different countries. The agency had an objective to make a corporate identity bright, unique, memorizable and outstanding on the competitorsв_T background. Popular folk prints representing unique, expressive and traditional Russian appeal, so called Lubok, were taken as the basis for it. Bright and nameable Kuzma-the traveller. A character with a history, moving and sincere, like himself. Simple picture patterns, bright colors. Humor and straightforwardness. The logo has inlaid possibilities to modify the plot, depending on advertising campaigns and advertising vehicle formats with the recognizability preserved.
Headline (eng.): Tourfile, the travel guide



Gurieli

Group: E Design and Art Direction
Subgroup: Packaging design
Award: Finalist
Product and services category: Food and beverages
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAJINA
Brand name: Gurieli Export tea
Advertiser: Geoplant Ltd.
Advertising agency, city: Ogilvy & Mather Ukraine, Kiev

Состав Творческой Группы:
Art director: Taras Dzendrovskii
Creative director: Will Rust
Designer: Palina Pliashchanka, Nadezhda Diachenko
Photographer/Illustrator: Eugenii Krylov
Project manager: Alexandra Savonik, Martin Alles

Creative idea explanation:
Gurieli was a noble dynasty ruling over the Western Georgian province, where Gurieli tea is now grown and produced. The logo reflects the image of Duke Gurieli himself, while the loose tea pattern on the packaging resembles genuine Georgian weave.

Other credits:
Alexander Katkov, Evgeniya Dzyubenko, Dmitriy Shishkin, Irina Pigal



Animals

Group: E Design and Art Direction
Subgroup: Packaging design
Award: Finalist
Product and services category: Food and beverages
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AVSTRIJA
Brand name: Andreas Tscheppe Wines
Advertiser: Weingut Andreas Tscheppe
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna

Состав Творческой Группы:
Art director: Felix Broscheit
Creative director: Franz Merlicek, Rosa Haider

Creative idea explanation:
The new labels put the spotlight on the aspect of intact nature benefited by organic vinicultural methods in Glanz, South Styria. The ,high gloss highlightв_T also provides an interesting 'double entendre' in the German language - ,Glanzв_T, the name of the town, also has the meaning ,gloss, sparkle, splendourв_T in German.
Headline (eng.): native of Glanz

Other credits:
Graphics: Felix Broscheit, Copywriter: Franz Merlicek, Arno Reisenbuechler, Account Manager: Petra Koestenbauer



HappyPek Bird house

Group: E Design and Art Direction
Subgroup: Packaging design
Award: Finalist
Product and services category: Corporate and financial
Registrant: LEO BURNETT DOO BEOGRAD
Country: SRBIJA
Brand name: HappyPek
Advertiser: Pekarna Blatnik, Slovenia
Advertising agency, city: Leo Burnett Belgrade

Состав Творческой Группы:
Art director: Svetlana Dukic, Ivana Zekovic, Sinisa Grahovac
Creative director: Anja Radulovic / Associate Creative Director: Veljko Golubovic
Designer: Ivan Simijonovic
Photographer/Illustrator: Ivana Zekovic, Svetlana Dukic
Project manager: Sonja Milovic

Creative idea explanation:
HappyPek is a Slovenian brand of bakeries and bakery products that has one amazing advantage в_" the people behind it. Blatnik family has a long family tradition in baking. All family members love their work and sharing it with others. It makes them happy. In accordance with HappyPek brand motto: Sharing happiness, we created special birdhouses in which we collect bread crumbs and then give them to people to feed the birds with them. There are two sizes of birdhouses, adjusted to match different feeding locations. When birdhouse gets empty, they can easily refill it with bread leftovers.
Headline (eng.): HappyPek Bird house

Other credits:
Copywriter: Bozidar Cvetkovic Planning: Tatjana Rakic, Mirjana Ojdanic



The Sandpaper label -

Group: E Design and Art Direction
Subgroup: Packaging design
Award: Finalist
Product and services category: Food and beverages
Registrant: OGILVY & MATHER GMBH
Country: AVSTRIJA
Brand name: Mario Haller
Advertiser: O & M Vienna
Advertising agency, city: O & M Vienna

Состав Творческой Группы:
Art director: Christian Bircher
Creative director: Gerd Schulte - Doeinghaus
Project manager: Ad director: Patrick Haberzettel

Creative idea explanation:
The Sandpaper label. The Mario Haller Schnaps.Briefing:Haller Distillery gave us the task of designing their complete fine fruit brandy range.The range encomspasses three varieties:Cherry, Pear and Plum, which vary in thealcohol percentage and the drinking texture.Solution:For the label we chose varieties of sand paper - the stronger the brandy, the larger the granulation. Already the first grasp of the bottle gives an indication of how intense or mild the content is.Haller Fine Fruit Brandies are created from entirely natural products without any additives. Therefore, the label design has a pure look, in keep with the purely natural contents.Results:Already in the shop we wanted the consumers to FEEL the different strenghts (grade of destillation = percentage alcohol) of the offered Mario Haller Brandies by using various grades of sand paper for the labelling. Furthermore was one of the main objectives to generate quickattention by using unusual eye catcking material/design. In contracts to the previous years, the whole year's production was sold within 5 months.
Headline (eng.): The Sandpaper label - Mario Haller Schnaps

Other credits:
Copywriter: Helge Haberzettel



Austria is dying - Vienna

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Entry Series: AMREF Austria is dying
Registrant: RAHOFER WERBEAGENTUR
Country: AVSTRIJA
Brand name: AMREF / Austria is dying
Advertiser: Amref Austria inc. / Rahofer Werbeagentur
Advertising agency, city: Rahofer Werbeagentur, Salzburg

Состав Творческой Группы:
Art director: Bernd Mitterhauser
Creative director: Jo Nussbaumer
Photographer/Illustrator: Christian Pucher, Andreas Fitzner
Project manager: Christian Rahofer

Creative idea explanation:
We equate the number of victims dying every year in Africa from malaria and AIDS with the number of inhabitants of Vienna and Salzburg. The visuals each show a well-known view from both of the towns. The photos are turned into horror scenarios by means of image editing: The towns may indeed remain recognisable at the first glance, but - from the mood of the lighting right through to the smallest image detail - they reveal themselves to be run-down and deserted. Goal: To create awareness of the fact that hundreds of thousands of people die in Africa every year from the effects of a malaria or HIV infection.
Headline (eng.): The whole of Vienna is dying from malaria.



Tsunami

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.
Country: POLJSKA
Brand name: Emergency Club (fast reactive to natural disasters)
Advertiser: Charity for Polska Akcja Humanitarna
Advertising agency, city: Scholz&Friends Warszawa Sp. z o.o.

Состав Творческой Группы:
Art director: Karina Marczak
Creative director: Jarek WiewiГ_rski
Designer: Sameer Kulavoor
Photographer/Illustrator: Sameer Kulavoor
Project manager: Agnieszka Szylkin

Creative idea explanation:
You won't stop the disasters, but you can be faster than them.
Headline (eng.): The world is challenging you every seckond

Other credits:
Weronika ZarДTbska



Earthquake

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.
Country: POLJSKA
Brand name: Emergency Club (fast reactive to natural disasters)
Advertiser: charity for Polska Akcja Humanitarna
Advertising agency, city: Scholz&Friends Warszawa Sp. z o.o.

Состав Творческой Группы:
Art director: Karina Marczak
Creative director: Jarek WiewiГ_rski
Designer: JГ_zek Dutkiewicz
Photographer/Illustrator: Sameer Kulavoor
Project manager: Agnieszka Szylkin

Creative idea explanation:
You won't stop the disasters, but you can be faster than them.
Headline (eng.): The world is challenging you every second

Other credits:
Weronika ZarДTbska



Spaceship

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Lego
Advertiser: Lego
Advertising agency, city: Leo Burnett Moscow

Состав Творческой Группы:
Art director: Arina Avdeeva, Rodrigo Linhares
Creative director: Mikhail Kudashkin
Designer: Dmitry Jakovlev
Photographer/Illustrator: Ninjafilms



Deep Ocean Explorer

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Lego
Advertiser: Lego
Advertising agency, city: Leo Burnett Moscow

Состав Творческой Группы:
Art director: Arina Avdeeva, Rodrigo Linhares
Creative director: Mikhail Kudashkin
Designer: Dmitry Jakovlev
Photographer/Illustrator: Ninjafilms



Beetle

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Lego
Advertiser: Lego
Advertising agency, city: Leo Burnett Moscow

Состав Творческой Группы:
Art director: Arina Avdeeva, Rodrigo Linhares
Creative director: Mikhail Kudashkin
Designer: Dmitry Jakovlev
Photographer/Illustrator: Ninjafilms



''Ticket'' Hotwheels

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: OGILVY GROUP HUNGARY ZRT.
Country: MADЕ_ARSKA
Advertising agency, city: Ogilvy Group Hungary

Состав Творческой Группы:
Art director: Balazs Kismarty-Lechner
Creative director: Balazs Kismarty-Lechner
Photographer/Illustrator: Istvan Labady



''Panda Bike'' - WWF

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Registrant: OGILVY GROUP HUNGARY ZRT.
Country: MADЕ_ARSKA
Advertiser: WWF hungary
Advertising agency, city: Ogilvy Group Hungary

Состав Творческой Группы:
Art director: Diana Pusztai
Creative director: Bartek Rams
Photographer/Illustrator: Gabor De Fiala
Headline (eng.): For a Living Planet

Other credits:
Judit Kun, copywriter



Birds_Swallow

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SAATCHI & SAATCHI ROMANIA
Country: ROMUNIJA
Brand name: Greenpeace
Advertiser: Greenpeace Romania
Advertising agency, city: Saatchi & Saatchi, Bucharest

Состав Творческой Группы:
Art director: Laura Iane, Daniela Nedelschi
Creative director: Jorg Riommi
Designer: Jorg Riommi, Andrei Nica
Photographer/Illustrator: Chris Jordan
Project manager: Liana Petrascu

Creative idea explanation:
Use of real pictures to tell the story.

Other credits:
Account Executive: Madalin Nitis, Producers: Monica Garbur, Vitalie Brega



Street Children illustration

Group: E Design and Art Direction
Subgroup: Illustrations and photo
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT UKRAINE
Country: UKRAJINA
Brand name: Found for the Street Children Help
Advertiser: Caritas Kiev
Advertising agency, city: Leo Burnett Ukraine

Состав Творческой Группы:
Art director: Pavel Klubnikin, Egor Petrov
Creative director: Tatiana Fedorenko, Claus-Steffen Braun
Photographer/Illustrator: David Foldvari
Project manager: Marina Klymenko

Creative idea explanation:
The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the pr
Headline (eng.): You can remove me, but not the problem

Other credits:
Katya Duda, Katya Denisenko



Street Children Ambiental

Group: E Design and Art Direction
Subgroup: Ambiental design
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT UKRAINE
Country: UKRAJINA
Brand name: Found for the Street Children Help
Advertiser: Caritas Kiev
Advertising agency, city: Leo Burnett Ukraine

Состав Творческой Группы:
Art director: Pavel Klubnikin, Egor Petrov
Creative director: Tatiana Fedorenko, Claus-Steffen Braun
Photographer/Illustrator: David Foldvari
Project manager: Marina Klymenko

Creative idea explanation:
The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the pr
Headline (eng.): You can remove me, but not the problem

Other credits:
Katya Duda, Katya Denisenko



More Space Than Expected

Group: E Design and Art Direction
Subgroup: Direct marketing - flat mailing
Award: Finalist
Product and services category: Cars, other vehicles and accessories
Registrant: TBWA WERBEAGENTUR GMBH DГ_SSELDORF
Country: NEMД_IJA
Brand name: Nissan
Advertiser: Nissan
Advertising agency, city: DГ_sseldorf

Состав Творческой Группы:
Art director: Simon Hattrup
Creative director: Kai Röffen (Executive Creative Director)
Project manager: Bernhard SchГ_rmanns (Account Manager), Tomas Caetano (Management Supervisor)

Creative idea explanation:
Not via a high-gloss brochure, not via a complex mailing, but via a simple sheet of paper, we made our Audience experience the TIIDA effect: compact on the outside, supersize on the inside. At first a double folded cover letter communicates the compact nature of the outside. Once the reader unfolds the letter and reads the copy anew, the inserted sentences and subordinate clauses inform about the surprisingly spacious interior. Hence already when reading the letter, one can experience the effect, one has with the TIIDA: more space than expected.
Headline (eng.): More Space Than You Expect

Other credits:
Matthias Hardt (Copywriter), Yvonne Rabenhorst (Junior Copywriter), Wibke Brode (Group Head Art), Meo Suzuki-Roeder (Head of Production), Malte Keller (Junior Productioner),



Falling Letters

Group: E Design and Art Direction
Subgroup: Direct marketing - flat mailing
Award: Finalist
Product and services category: Public services and social engagements
Registrant: KOLLE REBBE
Country: NEMД_IJA
Brand name: Charity Organization
Advertiser: Bischoefliches Hilfswerk MISEREOR e.V.
Advertising agency, city: Kolle Rebbe, Hamburg

Состав Творческой Группы:
Art director: Susanne Moebius, Reinhard Krug
Creative director: Ales Polcar, Heiko Schmidt
Project manager: Jessica Gustafsson

Creative idea explanation:
The earthquake catastrophe in Haiti was covered in all media. Misereor wanted to move Germany's top journalists not just to cover the misery caused by the earthquake, but to get active themselves and help out with a donation. To encourage as many of the approx. 500 important journalists and media decision-makers as possible to make a donation, we developed an unusual mailing concept. Instead of writing reams of letters asking for donations, we reduced the copy to a provocative demand: deeds, not words! And underlined our message with an attention-grabbing, formal idea.
Headline (eng.): MISEREOR Mailing Falling Letters

Other credits:
Copywriter: Henning Flohr, Productioner: Franziska Ziegler



Safe child on the net

Group: E Design and Art Direction
Subgroup: Direct marketing - dimensional mailing
Award: Finalist
Product and services category: Public services and social engagements
Registrant: PUBLICIS SP. Z O.O.
Country: POLJSKA
Brand name: Child on the net
Advertiser: Dzieci Niczyje Foundation
Advertising agency, city: Publicis Poland, Warsaw

Состав Творческой Группы:
Art director: Slawomir Figura
Creative director: Bartek Rams
Designer: Dagmara Witek-Kusmider
Project manager: Ewa Wasniewska

Creative idea explanation:
Parents aren't aware of dangers waiting for their children in the net or donв_Tt know how to minimize the risk. We wanted to surprise parents just like their children are surprised by violence in the net.
Headline (eng.): Safe child on the net

Other credits:
Grzegorz Jedrych - Producer (Mundoprint)



Candlestick from paper 'The stories of light'

Group: E Design and Art Direction
Subgroup: Miscellaneous print and 3 D materials
Award: Finalist
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: 'PURPURS' GINTA SMITE
Country: LATVIJA
Advertising agency, city: Map Latvia AS

Состав Творческой Группы:
Creative director: Purpurs
Designer: Purpurs
Project manager: Ginta Smite

Creative idea explanation:
Epigraph - enjoy and take as present those twinklings of interaction between shadow and light. Stare, get lost in your dreams, listening to the stories, narrated by light. Construction - afolding gift-box to be used as a candle-stick for a changeable tea candle. Material - chaded or recycled cardboard. Production technology: laser cutting, cutting.
Headline (eng.): Candlestick from paper 'The stories of light'



Unequal Childhood Paper-Cutting

Group: E Design and Art Direction
Subgroup: Miscellaneous print and 3 D materials
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT
Country: ZDA
Brand name: Children's Charity
Advertiser: Christna Noble Children's Foundation
Advertising agency, city: Leo Burnett Hong Kong

Состав Творческой Группы:
Art director: Katie Ng
Creative director: Connie Lo, Miranda Shing
Designer: Chen Jie Rong
Photographer/Illustrator: Illustrator: Chen Jie Rong
Project manager: Pamela Wan, Alice Lam, Kevin Cheung

Creative idea explanation:
Christina Noble Children's Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

Other credits:
Copywriter: Paul Yu, Cyrus Ho, Kiu Chan



Sandglass 1 of 3

Group: E Design and Art Direction
Subgroup: Miscellaneous print and 3 D materials
Award: Finalist
Product and services category: Cars, other vehicles and accessories
Entry Series: Sandglass
Registrant: PUBLICIS FRANKFURT GMBH
Country: NEMД_IJA
Brand name: Renault Clio RS
Advertiser: Renault Suisse SA
Advertising agency, city: Publicis Frankfurt

Состав Творческой Группы:
Art director: Christian Kuzman
Creative director: Konstantinos Manikas
Designer: Stefan Sperner
Headline (eng.): Get there faster.

Other credits:
Copywriter: Daniel Steller, CCO: Stephan Ganser, Volker Schrader



Sandglass 2 of 3

Group: E Design and Art Direction
Subgroup: Miscellaneous print and 3 D materials
Award: Finalist
Product and services category: Cars, other vehicles and accessories
Entry Series: Sandglass
Registrant: PUBLICIS FRANKFURT GMBH
Country: NEMД_IJA
Brand name: Renault Clio RS
Advertiser: Renault Suisse SA

Состав Творческой Группы:
Art director: Christian Kuzman
Creative director: Konstantinos Manikas
Designer: Stefan Sperner
Headline (eng.): Get There Faster

Other credits:
Copywriter: Daniel Steller, Brand manager: Frank Lakebrink, CCO: Stephan Ganser, Volker Schrader



Sandglass 3 of 3

Group: E Design and Art Direction
Subgroup: Miscellaneous print and 3 D materials
Award: Finalist
Product and services category: Cars, other vehicles and accessories
Entry Series: Sandglass
Registrant: PUBLICIS FRANKFURT GMBH
Country: NEMД_IJA
Brand name: Renault Clio RS
Advertiser: Renault Suisse SA

Состав Творческой Группы:
Art director: Christian Kuzman
Creative director: Konstantinos Manikas
Designer: Stefan Sperner
Headline (eng.): Get There Faster

Other credits:
Copywriter: Daniel Steller, Brand manager: Frank Lakebrink, CCO: Stephan Ganser, Volker Schrader


07.10.2010


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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