04 декабря 2016 г.

Победители Film

Grand Prix


Blood Relations

Blood Relations

Year/ID: 2012 / A16006G12
Group: A Film
Subgroup: A16 Online films
Product and services: ReconciliationRegistrant: BAUMANN BER RIVNAY SAATCHI & SAATCHICountry: ISRAELBrand name: Blood RelationsAdvertiser: The Peres Center for PeaceAdvertising agency, city: Ramat GanArt director: Nathan FreifeldCopywriter: Shachar AylonCreative director: Executive Creative Director and Deputy CEO:Yoram Levi, VP Creative Director: Nadav Pressman, Eran Nir / Tomer Gedron / Eddie GoldbergDesigner: Steve ReichesDirector of Photography: Benjamin HiramAccount Director /Manager: Nir FederbushMusic: Tomer BiranDirector: Guy MichaelProgrammer: Leonid Angarov
Other credits: Head Of Production & Content: Dorit Gvili / Initiator Of the Idea: Jean-Christophe Royer / Agency Producer: Bosmat Marmarely / Editor: Guy Dagan / Senior Planner: Guy Gordon / Account Executive: Noa Sharf / Strategic Planner: Rachel Friend

Creative idea explanation: Background: The Israeli-Palestinian conflict has been going on for over 60 years, with growing tension every day. Mission: Finding a way to bring both Israeli and Palestinian citizens Closer together. Idea: Blood Relations – The mutual blood donation project. Turn blood donation into a media channel, by bringing those with most reasons to hate each other together – bereaved Israeli and Palestinian families – and getting them to share blood instead of spilling it. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.

Campaign idea explanation:


Multiple entry explanation: A short, highly moving online documentary film of our idea – an extraordinary event bringing those with most reasons to hate each other together to share blood instead of spilling it – was central to our campaign and caught the attention of the world's media, reaching an estimated 350 million people.




Golden Drum


Blood Relations

Blood Relations

Year/ID: 2012 / A16006G12
Group: A Film
Subgroup: A16 Online films
Product and services: ReconciliationRegistrant: BAUMANN BER RIVNAY SAATCHI & SAATCHICountry: ISRAELBrand name: Blood RelationsAdvertiser: The Peres Center for PeaceAdvertising agency, city: Ramat GanArt director: Nathan FreifeldCopywriter: Shachar AylonCreative director: Executive Creative Director and Deputy CEO:Yoram Levi, VP Creative Director: Nadav Pressman, Eran Nir / Tomer Gedron / Eddie GoldbergDesigner: Steve ReichesDirector of Photography: Benjamin HiramAccount Director /Manager: Nir FederbushMusic: Tomer BiranDirector: Guy MichaelProgrammer: Leonid Angarov
Other credits: Head Of Production & Content: Dorit Gvili / Initiator Of the Idea: Jean-Christophe Royer / Agency Producer: Bosmat Marmarely / Editor: Guy Dagan / Senior Planner: Guy Gordon / Account Executive: Noa Sharf / Strategic Planner: Rachel Friend

Creative idea explanation: Background: The Israeli-Palestinian conflict has been going on for over 60 years, with growing tension every day. Mission: Finding a way to bring both Israeli and Palestinian citizens Closer together. Idea: Blood Relations – The mutual blood donation project. Turn blood donation into a media channel, by bringing those with most reasons to hate each other together – bereaved Israeli and Palestinian families – and getting them to share blood instead of spilling it. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.

Campaign idea explanation:


Multiple entry explanation: A short, highly moving online documentary film of our idea – an extraordinary event bringing those with most reasons to hate each other together to share blood instead of spilling it – was central to our campaign and caught the attention of the world's media, reaching an estimated 350 million people.





Life is short

Life is short

Year/ID: 2012 / A11004G12
Group: A Film
Subgroup: A11 Media
Product and services: Satellite TVRegistrant: MCCANN ERICKSON ISRAELCountry: ISRAELBrand name: YESAdvertising agency, city: Mccann Erickson, Tel-avivArt director: Sigal AbudyCopywriter: Yoav Hebel, Tal PerlmuterCreative director: Rona YakobiAccount Director /Manager: Tomer Rotenberg
Other credits:


Creative idea explanation: In order to advertise the great new offer from Yes, Israel's satellite TV Company: "try us for two months, and if you change you will get your money back"We came up with a TV campaign that reminds us that life is short and we should try new things. And who is better to remind us that life is short than Mr. James Gandolffini himself?

Campaign idea explanation:


Multiple entry explanation:






The Hand

The Hand

Year/ID: 2012 / A14020G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: Charity / SocialRegistrant: McCANN ERICKSON ATHENSCountry: GREECEBrand name: ACTIONAIDAdvertiser: ACTIONAIDAdvertising agency, city: McCANN ERICKSON AthensArt director: Lena KalothetouCopywriter: Eleni ZisimopulouCreative director: Eleni ZisimopulouDirector of Photography: Christos KaramanisAccount Director /Manager: Harry ParianosFilm Production: STEFI PRODUCTION / Danae SpatharaDirector: Giannis Gaitanidis
Other credits:


Creative idea explanation: During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships.

Campaign idea explanation:


Multiple entry explanation:





Silver Drum


Silence

Silence

Year/ID: 2012 / A06001G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & Saatchi, HelsinkiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's in Finland.





Fuel

Fuel

Year/ID: 2012 / A06003G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & Saatchi, HelsinkiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's television.





Reliability

Reliability

Year/ID: 2012 / A06004G12
Group: A Film
Subgroup: A06 Automotive
Product and services: Hybrid carsEntry Series: Lucky & Muggy and Toyota Hybrid CarsRegistrant: LAHTINEN & MANTERE SAATCHI & SAATCHICountry: FINLANDBrand name: ToyotaAdvertiser: Toyota Auto FinlandAdvertising agency, city: Lahtinen Mantere Saatchi & SaatchiArt director: Juuso HarvalaCopywriter: Nazzareno SifoCreative director: Juuso HarvalaIllustrator: Gang of Three, Kalle KotilaAccount Director /Manager: Kauko Kyyro, Mathias LampeniusFilm Production: Films Bros & Co, Juha SaarinenMusic: Films Bros & Co, Ville OhtonenDirector: Films Bros & Co, Juha Saarinen
Other credits: Voice over: Jonathan Hutchings

Creative idea explanation: Educating the public about Toyota Hybrid cars with the style of very familiar children's animation figures from the 1970's television.





Prom.ua Tea Party

Prom.ua Tea Party

Year/ID: 2012 / A09002G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.uaEntry Series: Any goods for any occasionsRegistrant: SCHOLZ & FRIENDS KYIVCountry: UKRAINEBrand name: TM Prom.uaAdvertising agency, city: Scholz & Friends KyivArt director: Vitaliy IvkoCopywriter: Iryna Boyko, Vera TishchenkoCreative director: Mikhail KrivoroukDesigner: Elena TverdokhlebDirector of Photography: Tuomo VirtanenAccount Director /Manager: Marina Rozenbush, Account Executive: Maryana ZelenkoFilm Production: Esse HouseDirector: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.





Megafon 4G

Megafon 4G

Year/ID: 2012 / A10009G12
Group: A Film
Subgroup: A10 Communication products & services
Product and services: Modem 4GRegistrant: INSTINCTCountry: RUSSIABrand name: MegafonAdvertiser: MegafonAdvertising agency, city: Instinct, MoscowArt director: Danil KhodashinskiyCopywriter: Alexey MeshkovCreative director: Daniil Ostrovskiy, Rodger BeekmanAccount Director /Manager: Elvira BanninkovaFilm Production: TrekhmerMusic: Matthew Bellamy, the band MuseDirector: Lennart Verstedzhen
Creative idea explanation: Idea: This is a launch campaign for 4G in Russia. We decided not to praise a technology, but those who live fast. Because those who don't like to wait, push progress forward. Solution: We start from outdoor teaser with QR-code and line: For those who don't like to wait. And TV-teaser with QR-code supported outdoor. It was a pre-selection of TA. We recruited a core of TA. QR-code was read ~100 000 times. And teaser became the most discussed advertising in spring. And after everybody was ready to listen to us, we started our TV-campaign and main outdoor campaign praising people.





Balloon

Balloon

Year/ID: 2012 / A14018G12
Group: A Film
Subgroup: A14 Social & charity
Product and services: This is how life feels to butterfly childrenRegistrant: LOWE GGK WERBEAGENTUR GESMBHCountry: AUSTRIABrand name: DEBRA AustriaAdvertiser: Lowe GGK Werbeagentur GmbHAdvertising agency, city: Lowe GGK Werbeagentur GmbH, ViennaArt director: Christian Bircher, Astrid BittermannCopywriter: Nikolaus Leischko, Susanne LenhardtCreative director: Dieter Pivrnec, Nikolaus Leischko, Christian BircherDirector of Photography: Holger JaquetAccount Director /Manager: Michael Kapfer-Giuliani, Talin SeifetFilm Production: Sabotage filmsDirector: TU
Creative idea explanation: Context: Epidermolysis Bullosa is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction. The youngest sufferers are called butterfly children because their skin is as fragile as a butterlfly's wing. Client: debra is a non profit association. Target group:Besides the broad public, the campaign was targeted at potent donors. Creative Idea: Balloons flying in a nursery. They burst one they touch even the softest surface. Objective: Create awareness for EB and generate donations.




05.10.2012


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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23.08
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