08 декабря 2016 г.

Шорт-лист Integrated communication campaigns


TBC Bank Deposits

TBC Bank Deposits

Year/ID: 2011 / Q008G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Financial services
Registrant: WINDFOR'S ADVERTISING
Country: GEORGIA
Brand name: TBC Bank
Advertising agency, city: Windorf' Advertising, Tbilisi
Art director: Vakhtang Asatiani
Copywriter: Beka Meparishvili
Creative director: Vakhtang Kavtaradze
Designer: Vano Saginashvili
Project manager: Dimitri Vachnadze




Make a better one yourself, then!

Make a better one yourself, then!

Year/ID: 2011 / Q009G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: http://www.youtube.com/watch?v=JHnCc4W-9X0
Product and services category: Kiasma Museum of Contemporary Art
Registrant: HASAN & PARTNERS
Country: FINLAND
Brand name: Kiasma
Advertiser: Kiasma Museum of Contemporary Art
Advertising agency, city: hasan & partners, Helsinki
Art director: Sanna Veijalainen, Ossi Honkanen
Copywriter: Anu Niemonen, Eka Ruola
Creative director: Eka Ruola
Designer: Mikko Juhola
Photographer: Kimmo Syväri
Project manager: Pia Fri, Jussi Lindholm
Production company: Piippunaakka
Programmer: Joonas Kallioinen, Arttu Manninen
Other credits: Chief creative officer: Ami Hasan, Ad assistants: Jutta Joutjärvi, Johanna Kulmalainen, Juha Liede, Client: Sanna-Mari Jäntti, Salla Virman, Leftandright: Kirsi Pärni

Media campaign idea explanation: Kiasma is the museum of contemporary art in Helsinki. During its history it has brought up all kind of emotions. Early in 2010 the new director was not convincing, one exhibition was cancelled and Kiasma's spending became an issue. We decided to use the debate for our advantage in our campaign. Make a better one yourself, then - campaign invited people to download their contemporary artworks to a web gallery. People voted their favorites on Facebook and the winner got his piece of art added to Kiasma's collection. We wanted to extend our target group and show that it is fun and easy to make, watch and comment contemporary art.




Quitter

Quitter

Year/ID: 2011 / Q010G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: http://217.30.188.55/sites/gallery/quitter/
Product and services category: Quitter, a social media experiment about quitting smoking and getting rewarded
Registrant: HASAN & PARTNERS
Country: FINLAND
Brand name: Quitter
Advertiser: Cancer Society of Finland
Advertising agency, city: hasan & partners, Helsinki
Art director: Ossi Honkanen
Copywriter: Timo Iivari
Creative director: Eka Ruola
Designer: Mikko Juhola
Project manager: Antti Zetterberg
Music: Miracle Sound, Timo Laru
Production company: Sulake Dynamoid
Other credits: client: Matti Rautalahti, Virve Laivisto, Cancer Society of Finland, Web developers: Hermanni Mäki, Henri Kuitunen, Sulake Dynamoid, Campaign manager: Antti Laakso, Sulake Dynamoid

Media campaign idea explanation: We needed to reach Finnish teenagers who smoke or are in danger of starting a habit. So we created a social media community that rewarded teenagers daily for engaging in anti-smoking information and chat. The basis of the community was compiled from previous campaigns social media data and user info. Also databases of previous promotional campaigns were utilized. Kids smoke because smoking offers them an instant reward: it makes them feel older and more attractive. So we created a mechanism they engage daily for instant gratification. We invited the target audience through electric direct mail to join a social media community Quitter. The daily anti-smoking questions and answers were presented by a-list celebrities. The credits the kids received every day for engaging were valid currency in the Quitter store offering them instant gratification for not smoking. The fashionable purchases demonstrated the profitability of non-smoking as the teenagers shared pictures of their rewards on their social media profiles.




Do It Yourself campaign

Do It Yourself campaign

Year/ID: 2011 / Q013G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Ford Focus
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Ford
Advertising agency, city: Ogilvy, Wunderman, Mindshare, Prague
Art director: Denis Dudek OM, Michal Mimra WUN
Copywriter: Jakub Krčík OM, Martin Toman WUN
Creative director: Tomáš Belko OM, Richard Stiebitz WUN
Project manager: Michal Popelář WUN
Media campaign idea explanation: In the category of middle class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier. Czech believe that they can do everything by themselves so we challenge them to do so. In the campaign, we have gradually shown what such handymen ideas look like and thereby stimulated interest in new technologies in cars. We then compared these absurd amateur ideas with advanced technologies of Ford, thus continuing to build the interest in the new Ford Focus.




Boxes Campaign

Boxes Campaign

Year/ID: 2011 / Q018G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Telecommunication, Mobile internet MBB / Internet in the mobile phone
Registrant: VCCP
Country: CZECH REPUBLIC
Brand name: O2, Telefónica Czech Republic, a.s.
Advertiser: Telefónica Czech Republic, a.s.
Advertising agency, city: VCCP Prague
Art director: David Suda
Copywriter: Ondrej Soucek
Creative director: Dejan Stajberger
Photographer: Petr Pechman
Director of Photography: Mark Bliss
Project manager: Dagmar Miksikova, Natalie Sahulova
Music: Jack Milas, I see you
Director: TWIN
Production company: Dawson Productions - TVC, Film service - Photo
Screenwriter: David Suda, Ondrej Soucek
Media campaign idea explanation: Proposition: Your device will only work 100% on O2's Smart network. The execution shows devices that are literally transformed by the power of the Smart Network. Two executions were created for laptops and smartphones. Without the Smart Network devices are only as good as cardboard boxes. Once connected, they transform and come alive. Cardboard devices became the main campaign vehicle. These eye-catching elements enabled the campaign to love beyond tv and print media. Cardboard devices were used in store, PR as well as a traveling exhibition. They became symbol for the Smart Network.




Victory will change you

Victory will change you

Year/ID: 2011 / Q020G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: www.vitezna-vyzva.cz
Product and services category: Budweiser Budvar
Registrant: KASPEN / JUNG V. MATT
Country: CZECH REPUBLIC
Brand name: Budweiser Budvar
Advertiser: Budejovicky Budvar, national corporation
Advertising agency, city: Kaspen / Jung von Matt a.s., Prague
Art director: Tomas Vesely
Copywriter: Daniel Fris
Creative director: Lester Tullett
Photographer: Hynek Alt
Project manager: Lubos Jahoda
Programmer: Massimo Filippi, s.r.o.
Media campaign idea explanation: To connect Budvar as an ice hockey sponsor with the huge emotion behind this sport. Budwiesr Budvar helped the public to get personally involved in helping the national team to win the 2011 world cup in Bratislava. By personally challenging them, asking them what would they do if the Czech team won gold. These victory challenges were then delivered to the players to help them strive for victory.




Speechless

Speechless

Year/ID: 2011 / Q021G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Wheat beer
Registrant: ADELL TAIVAS OGILVY
Country: LITHUANIA
Brand name: UAB Svyturys-Utenos alus
Advertiser: UAB Svyturys-Utenos alus
Advertising agency, city: Adell Taivas Ogilvy, Vilnius
Art director: Tomas Karpavicius
Copywriter: Dominykas Zilenas
Creative director: Galmantas Sasnauskas
Designer: Kestutis Jankauskas
Photographer: Cyclopes fotostudio
Project manager: Jurga Kaasparaviciute
Music: Roof sound
Production company: Idee Fixe
Media campaign idea explanation: Client: Utenos beer Audience: 22-30 years old, mainstream Task: New wheat beer launch Solution: To communicate 'Big Taste' of the new Utenos wheat beer, we launched it without any name, stating that "the new taste left us speechless". Buyers were encouraged to try the beer themselves and think of a name that best describes its taste. The best user-submitted name was chosen online. Since then, the beer was available with a new name, supported by a follow-up 'Thank you' campaign.




American Rom

American Rom

Year/ID: 2011 / Q029G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Chocholate bar
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIA
Brand name: Rom
Advertiser: Kandia Dulce
Advertising agency, city: BV Mccann Erickson, Bucharest
Art director: Ionut Cojocaru
Copywriter: Florin Florea
Creative director: Adrian Botan, Catalin Dobre, Dinu Panescu
Project manager: Ruxandra Savulescu




BPG "Fake It All"

BPG "Fake It All"

Year/ID: 2011 / Q035G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: www.brandprotectiongroup.com
Product and services category: Anti - counterfeit awareness campaign
Registrant: LEO BURNETT MENA
Country: LEBANON
Brand name: Anti - Counterfeit
Advertiser: Brand Protection Group
Advertising agency, city: Beirut
Art director: Tania Saleh (Associate CD), Nayla Baaklini
Copywriter: Grace Kassab
Creative director: Bechara Mouzannar (CCO), Areej Mahmoud
Project manager: Nada Abi Saleh, Sarah Sakr, Misbah Natour
Other credits: Patrick Honein (Digital Creative Director), Michael Chaftari (Digital Planner), Dima Kfoury (Strategic Planner)

Media campaign idea explanation: On international day, the Lebanese social media was shaken by a disturbing reality when 250 influencers were impersonated on facebook. We created fake profiles using our victims' real profile pictures and very similar names. When the victims received friend requests from their impostors, panic struck the social media scene. Within 24 hours, all our victims had asked their friends to report the fake profiles as news of the issue spread. We then sent a personalized message to the targeted individuals, explaining the campaign and offering them an exclusive media kit. Our facebook stunt online coverage reached more than 40.000.




Secrets Behind Paintings

Secrets Behind Paintings

Year/ID: 2011 / Q043G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: National Gallery re-opening
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: National Museum in Krakow
Advertiser: PZU S.A. - National Museum in Krakow
Advertising agency, city: Leo Burnett Warsaw
Art director: Krzysztof Iwinski
Copywriter: Pawel Heinze
Creative director: Heinze Iwinski
Production company: Opus Film - K2
Other credits: Sebastian Oszczepalinski - Head of Digital

Media campaign idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.




German Style

German Style

Year/ID: 2011 / Q045G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine
Art director: Taras Dzendrovskii, Zoltan Visi
Copywriter: Karolina Galacz, Balazs Szaday, Alexandra Doroguntsova
Creative director: Will Rust, Ferenc Benesch
Director: Mikko Lehtinen
Production company: Feel Films, Sauna International
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director, Nick Hirschkorn - Producer, Dan Cleland - Line Producer, Miika Vaso - Editor; Richard Stewart - DoP




The Wedding

The Wedding

Year/ID: 2011 / Q054G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Product and services category: Vodafone Mobile BroadBand
Registrant: BV MCCANN ERICKSON ROMANIA SRL
Country: ROMANIA
Brand name: Vodafone
Advertiser: Vodafone Romania
Advertising agency, city: BV Mcann Erickson, Bucharest
Art director: Ionut Cojocaru
Copywriter: Catalin Dobre, Dinu Panescu
Creative director: Adrian Botan
Photographer: Sharky
Director of Photography: Jordy Rexach
Project manager: Dana Hogea, Andreea Harjanu
Music: Goran Bregovic, Train de vie Soundtrack
Director: Cristian Mungiu
Production company: Mitra Film - Abis Studio
Programmer: Orbital & Fourhooks
Screenwriter: Catalin Dobre; Dinu Panescu




Death Revealer

Death Revealer

Year/ID: 2011 / Q055G11
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
URL: http://www.cyberentries.ru/layout-road/
Product and services category: Road Safety
Registrant: LEO BURNETT RUSSIA
Country: RUSSIA
Brand name: The Village
Advertiser: The Village
Advertising agency, city: Moscow
Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Production company: Kijjaa



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
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