09 декабря 2016 г.

Шорт-лист Press

Wages

Year/ID: 2011 / B18007G11
Group: B Press
Subgroup: B18 Food
Product and services category: Activia
Entry Series: Hard to Digest Facts
Registrant: YOUNG & RUBICAM PRAHA
Country: CZECH REPUBLIC
Brand name: Danone
Advertising agency, city: Y&R, Prague
Art director: Jaime Mandelbaum, Marco Antonio do Nascimento
Copywriter: Jitka Bret Srbova
Creative director: Jitka Bret Srbova
Other credits: Executive creative director: Jaime Mandelbaum, post production: Furia; 3D: Marek Motalik

Creative idea explanation: This concept plays with the "other" digestion. Some things in woman's life are hard to swallow. Some are really tough to digest. That's why we insist that you have Activia every day: to face life always at 100%.



Design Classics

Year/ID: 2011 / B18012G11
Group: B Press
Subgroup: B18 Food
Product and services category: Tomatoes
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: Ja! Natürlich Naturprodukte GmbH
Advertiser: Rewe group Austria, Ja! Natürlich Naturprodukte GmbH
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: AD: Roman Steiner, Graphic: Stefan Oehner
Copywriter: Arno Reisenbuechler
Creative director: Franz Merlicek, Rosa Haider
Photographer: Photographer: Bernhard Angerer, Art Buying: Ilona Urikow, DTP: Mario Goldsteiner
Other credits: Katharina Schmid (Account Supervisor), Corinna Haitzer (Account Management)

Creative idea explanation: Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.



Eclipse Fruits Apple

Year/ID: 2011 / B18022G11
Group: B Press
Subgroup: B18 Food
Product and services category: Gum
Entry Series: Wrigley's Eclipse Fruits
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Eclipse
Advertising agency, city: BBDO Russia Group, Moscow
Art director: David Ljungberg
Copywriter: Maxim Kayumi
Creative director: Luis Tauffer, Andres Vergara
Photographer: Aorta
Other credits: Retoucher: David Ljungberg

Creative idea explanation: The idea is to show how easily you can hide the truth about your breath to the rest of the world.Eclipse is our seduction chewing gum brand and we know that guys don't want to be caught smelling bad when they are getting very close to their girlfriends.So by showing how well fruit hides that bad food you just had eclipse keeps you as the successful seduction man that you are.We where looking for a smart and provocative campaign that could engage with our young target audience. The poster campaign was a success and increased the brand perception as well as sa



Trident Mouth

Year/ID: 2011 / B18025G11
Group: B Press
Subgroup: B18 Food
Product and services category: Gum and candy
Registrant: LEO BURNETT MENA
Country: LEBANON
Brand name: Trident
Advertiser: Kraft Foods
Advertising agency, city: Beirut
Art director: Sandra Nicolas, Omar Dbeis
Creative director: Bechara Mouzannar, Areej Mahmoud
Illustrator: Matt dartford - MDI Digital
Project manager: Wael El Husseini



Shark

Year/ID: 2011 / B18029G11
Group: B Press
Subgroup: B18 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus,Yuval Vaingast,Yael Meltzer,Avia Sagie



Ninja

Year/ID: 2011 / B18030G11
Group: B Press
Subgroup: B18 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie



Basketball

Year/ID: 2011 / B18031G11
Group: B Press
Subgroup: B18 Food
Product and services category: Hubba Bubba
Entry Series: Out Of Proportion
Registrant: GITAM BBDO LTD.
Country: ISRAEL
Brand name: Wrigley
Advertiser: Wrigley
Advertising agency, city: Gitam BBDO, Tel Aviv
Art director: Kamil Mekhti
Copywriter: Arnon Rotem
Creative director: Guy Bar, Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie



Stalinclaus

Year/ID: 2011 / B19011G11
Group: B Press
Subgroup: B19 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Hitlerabbit

Year/ID: 2011 / B19012G11
Group: B Press
Subgroup: B19 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Kisspanda

Year/ID: 2011 / B19013G11
Group: B Press
Subgroup: B19 Drinks
Product and services category: Amundsen Vodka
Registrant: OGILVY PRAGUE
Country: CZECH REPUBLIC
Brand name: Amundsen Vodka
Advertising agency, city: Ogilvy, Prague
Art director: Dmitri Lebedev
Copywriter: Martin Demartini
Creative director: Tomáš Belko, Will Rust
Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.



Bar

Year/ID: 2011 / B19016G11
Group: B Press
Subgroup: B19 Drinks
Product and services category: Budweiser Budvar
Entry Series: When this is the average Czech girl who the hell needs Alcohol
Registrant: KASPEN / JUNG V. MATT
Country: CZECH REPUBLIC
Brand name: Budweiser Budvar Non Alcoholic
Advertiser: Budejovicky Budvar, national corporation
Advertising agency, city: Kaspen / Jung von Matt a.s., Prague
Art director: Troy Palmer
Copywriter: Dora Pruzincova
Creative director: Lester Tullett
Photographer: Miro Minarovych
Project manager: Lubos Jahoda
Production company: Pintlich
Creative idea explanation: This campaign which ran in men's Maxim magazine took a completely new view to non alcohol beer. It played on the well known insight, that the Czech Republic is filled with beautiful girls. In fact even the average Czech girl is pretty attractive. So, why normally you would need to drink alcoholic beer to make girls look more attractive, in the Czech republic, you just don't need it.



Pepsi Max Wake Up Periodic table

Year/ID: 2011 / B19039G11
Group: B Press
Subgroup: B19 Drinks
Product and services category: Pepsi Max
Entry Series: Pepsi Max Wake Up
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Pepsi Max
Advertising agency, city: BBDO, MOSCOW, Russian federation
Art director: Pavel Ganin, Mazim Kitaev, Mihai Coliban
Copywriter: Pavel Ganin, Victor Sokolov
Creative director: Mihai Coliban, Viktor Sokolov
Illustrator: Alexandr Kolotilov
Project manager: Ekaterina Konovalova
Director: Pavel Emelyanenko, Anna Sokolova
Creative idea explanation: Pepsi Max with ginseng won't let you fall asleep during studies. Poster campaign for universities.



Bucket 1

Year/ID: 2011 / B20003G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Freshmatic Air-freshner
Entry Series: Bucket
Registrant: EURO RSCG WARSAW
Country: POLAND
Brand name: Air Wick
Advertiser: Reckitt Benckiser
Advertising agency, city: Euro RSCG Warsaw
Art director: Rafał Ryś
Copywriter: Magdalena Banasik
Creative director: Jacek Szulecki
Photographer: Paweł Fabjański
Project manager: Małgorzata Szerenos
Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.



Bucket 2

Year/ID: 2011 / B20004G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Freshmatic Air-freshener
Entry Series: Bucket
Registrant: EURO RSCG WARSAW
Country: POLAND
Brand name: Air Wick
Advertiser: Reckitt Benckiser
Advertising agency, city: Euro RSCG Warsaw
Art director: Rafał Ryś
Copywriter: Magdalena Banasik
Creative director: Jacek Szulecki
Photographer: Paweł Fabjański
Project manager: Małgorzata Szerenos
Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.



Break-In

Year/ID: 2011 / B20014G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Home Security
Registrant: OGILVY GROUP HUNGARY ZRT.
Country: HUNGARY
Brand name: Modern Alarm
Advertiser: Modern Alarm
Advertising agency, city: Ogilvy Budapest
Art director: Zoltan Visy
Copywriter: Karolina Galacz
Creative director: Will Rust, Ferenc Benesch
Photographer: David Lukacs
Creative idea explanation: We took two double page spreads to tell two different stories about an apartment. In the first, we show the real cost of break-in. Stolen car keys, broken artifacts, ruined furniture. In the second, just the straightforward cost of installing a home security system from Modern Alarm.



Shape 1

Year/ID: 2011 / B20021G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Shapes
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Dreft
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Sylwia Rekawek - Robert Chudzik
Copywriter: Justyna Nakielska
Creative director: Heinze Iwinski
Photographer: Lukasz Murgrabia
Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.



Shape 2

Year/ID: 2011 / B20022G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Shapes
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Dreft
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Sylwia Rekawek - Robert Chudzik
Copywriter: Justyna Nakielska
Creative director: Heinze Iwinski
Photographer: Lukasz Murgrabia
Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.



Map 1

Year/ID: 2011 / B20024G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Maps
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Bonux
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Yigit Unan
Copywriter: Anna Gadecka
Creative director: Heinze Iwinski
Photographer: Lukasz Murgrabia
Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."



Map 2

Year/ID: 2011 / B20025G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Maps
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Bonux
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Yigit Unan
Copywriter: Anna Gadecka
Creative director: Heinze Iwinski
Photographer: Lukasz Murgrabia
Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. В In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."



Map 3

Year/ID: 2011 / B20026G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Maps
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Bonux
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Yigit Unan
Copywriter: Anna Gadecka
Creative director: Heinze Iwinski
Photographer: Lukasz Murgrabia
Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. В In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."



Color 1

Year/ID: 2011 / B20027G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Colors
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Dreft
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Creative director: Heinze Iwinski
Illustrator: Anna Halarewicz
Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.



Color 2

Year/ID: 2011 / B20028G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Colors
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Dreft
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Creative director: Heinze Iwinski
Illustrator: Anna Halarewicz
Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.



Color 3

Year/ID: 2011 / B20029G11
Group: B Press
Subgroup: B20 Household maintenance
Product and services category: Washing detergent
Entry Series: Colors
Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Dreft
Advertiser: Procter & Gamble
Advertising agency, city: Leo Burnett Warsaw
Art director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Creative director: Heinze Iwinski
Illustrator: Anna Halarewicz
Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.



Elvis Lives

Year/ID: 2011 / B21011G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: iPod shuffle
Registrant: BOLD OGILVY & MATHER
Country: GREECE
Brand name: Apple
Advertiser: System Graph Technologies / Apple Authorized Reseller
Advertising agency, city: Bold Ogilvy, Athens
Art director: Dimitris Peponis, Giorgos Garefalakis
Copywriter: Giorgos Garefalakis, Dimitris Peponis
Creative director: Giorgos Garefalakis
Creative idea explanation: Mythical status for a mythical gadget. And of course... shuffling.



Apollo 13 Success

Year/ID: 2011 / B21012G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Berlin Wall

Year/ID: 2011 / B21013G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Obama Adresses

Year/ID: 2011 / B21014G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Second hand furniture
Entry Series: History Is For Free
Registrant: DDB&CO.
Country: TURKEY
Brand name: Dank
Advertiser: Dank second hand furniture store
Advertising agency, city: DDB&Co. Istanbul
Art director: Lucas Zaiden
Copywriter: Eduardo Marques
Creative director: Karpat Polat
Project manager: Gulin Erdogan



Sofa

Year/ID: 2011 / B21024G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Furniture&Home Acessories
Entry Series: Fixed Prices
Registrant: TBWA/ISTANBUL
Country: TURKEY
Brand name: IKEA Turkey
Advertising agency, city: TBWA/ISTANBUL
Art director: Tolga Ulkumen
Copywriter: Cagri Saka
Creative director: Ilkay Gurpinar, Volkan Karakasoglu
Photographer: Yigit Gunel
Illustrator: Tolga Ulkumen



Curtain

Year/ID: 2011 / B21025G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Furniture&Home Acessories
Entry Series: Fixed Prices
Registrant: TBWA/ISTANBUL
Country: TURKEY
Brand name: IKEA Turkey
Advertising agency, city: TBWA/ISTANBUL
Art director: Tolga Ulkumen
Copywriter: Cagri Saka
Creative director: Ilkay Gurpinar, Volkan Karakasoglu
Photographer: Yigit Gunel
Illustrator: Tolga Ulkumen



Shade

Year/ID: 2011 / B21026G11
Group: B Press
Subgroup: B21 Furnishings & electronic equipment
Product and services category: Furniture&Home Acessories
Entry Series: Fixed Prices
Registrant: TBWA/ISTANBUL
Country: TURKEY
Brand name: IKEA Turkey
Advertising agency, city: TBWA/ISTANBUL
Art director: Tolga Ulkumen
Copywriter: Cagri Saka
Creative director: Ilkay Gurpinar, Volkan Karakasoglu
Photographer: Yigit Gunel
Illustrator: Tolga Ulkumen



Eagle

Year/ID: 2011 / B22012G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Eye glasses
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Instrumentarium
Advertiser: Instru Optiikka Oy / Instrumentarium
Advertising agency, city: TBWA\PHS HELSINKI
Art director: Miika Kumpulainen
Copywriter: Antti Heimo
Creative director: Mikko Torvinen
Designer: Sanna Tamminen
Photographer: Jari Peltomäki
Illustrator: Garrigosa Studio
Project manager: Eija Anteroinen, Sara Hirvonen
Creative idea explanation: An eye examination generates sales for Instrumentarium, Finlands most trusted brand of opticians. Therefore the objective was to emphasize the fact that the eyes ability to focus is diminished by age, so everyone, especially those whose whose eyesight "has always been sharp", needs to visit an optician from time to time. We took the worlds sharpest eyesight and demonstrated what could happen if the proper check-ups weren't followed.



Octopus

Year/ID: 2011 / B22021G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Anti hair loss shampoo
Entry Series: No Escape For Hair
Registrant: DDB&CO.
Country: TURKEY
Brand name: Bioblas
Advertiser: B'iota Laboratories
Advertising agency, city: DDB&Co. Istanbul
Art director: Edward Sedelius
Creative director: Karpat Polat
Illustrator: Edward Sedelius
Project manager: Gulin Erdogan



Baby

Year/ID: 2011 / B22022G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Anti hair loss shampoo
Entry Series: No Escape For Hair
Registrant: DDB&CO.
Country: TURKEY
Brand name: Bioblas
Advertiser: B'iota Laboratories
Advertising agency, city: DDB&Co. Istanbul
Art director: Edward Sedelius
Creative director: Karpat Polat
Illustrator: Edward Sedelius
Project manager: Gulin Erdogan



Yoko & John

Year/ID: 2011 / B22023G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Anti hair loss shampoo
Entry Series: No Escape For Hair
Registrant: DDB&CO.
Country: TURKEY
Brand name: Bioblas
Advertiser: B'iota Laboratories
Advertising agency, city: DDB&Co. Istanbul
Art director: Edward Sedelius
Creative director: Karpat Polat
Illustrator: Edward Sedelius
Project manager: Gulin Erdogan



Nazol No Taste Hot Dog

Year/ID: 2011 / B22029G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Nazal Spray
Entry Series: Nazol No Taste
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Nazol
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer, Roman Lych
Copywriter: Evgeny Tsiklauri
Creative director: Luis Tauffer, Andres Vergara
Production company: Ujean & Glazyrin Studio
Creative idea explanation: When your nose is blocked, you don't feel anything. And the most delicious part of our favorite food gets totally lost.Nazol gives you relief from blocked nose and brings your the full taste again.



Aspirin Before & After Bride

Year/ID: 2011 / B22038G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Aspirin
Entry Series: Aspirin before & After
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Aspirin
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer, Paulo Garcia
Copywriter: Luis Tauffer, Pedro Levier
Creative director: Luis Tauffer, Andres Vergara
Illustrator: Paulo Garcia
Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.



Aspirin Before & After Driver

Year/ID: 2011 / B22039G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Aspirin
Entry Series: Aspirin before & After
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Aspirin
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer, Paulo Garcia
Copywriter: Luis Tauffer, Pedro Levier
Creative director: Luis Tauffer, Andres Vergara
Illustrator: Paulo Garcia
Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.



Aspirin Before & After Employee

Year/ID: 2011 / B22040G11
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services category: Aspirin
Entry Series: Aspirin before & After
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Aspirin
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer, Paulo Garcia
Copywriter: Luis Tauffer, Pedro Levier
Creative director: Luis Tauffer, Andres Vergara
Illustrator: Paulo Garcia
Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.



Wide Streets

Year/ID: 2011 / B23007G11
Group: B Press
Subgroup: B23 Automotive
Product and services category: Volkswagen Area View System
Registrant: KAFFEINE COMMUNICATIONS
Country: UKRAINE
Brand name: Volkswagen
Advertiser: Volkswagen Ukraine
Advertising agency, city: Kaffeine Communications
Art director: Dima Tsapko
Copywriter: Nadia Skrynnyk
Creative director: Anze Jereb, Dima Tsapko
Illustrator: Dima Tsapko
Creative idea explanation: Due to Volkswagen Area View System, providing 360 degrees exterior view of surroundings, there are a lot more space to drive in the city. Narrow alleys become highways due to increased safety of maneuvering.



Star wars

Year/ID: 2011 / B23014G11
Group: B Press
Subgroup: B23 Automotive
URL: www.publicis.ro
Product and services category: Renault Service
Registrant: PUBLICIS S.R.L.
Country: ROMANIA
Brand name: Renault
Advertiser: Renault
Advertising agency, city: Publicis Bucharest, Bucharest
Art director: Dragos Ometita
Copywriter: Cezar Panait
Creative director: Razvan Capanescu
Project manager: Catalin Albu
Creative idea explanation: Headline:No surprises on your service bill.Fixed-price packages only at Renault Service! Renault Service introduced a new product on the market: service packs with fixed prices so you know right from the start how much you'll have to pay for the service fee. With no hidden extras or "special" costs to inflate the bill. The creative approach played on the lack of surprise this product offers. Revealing the surprise might be a spoiler for a movie (and it's definitely memorable), but it's a great thing when it comes to an invoice.



Cube

Year/ID: 2011 / B23018G11
Group: B Press
Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi
Entry Series: Optical Illusion
Registrant: DDB BUDAPEST
Country: HUNGARY
Brand name: Volkswagen
Advertiser: Porsche Hungaria
Advertising agency, city: DDB, Budapest
Art director: Rodrigo Fernandes, Carlos Ramas
Copywriter: Laszlo Hevesi, Giovanni Pintaude
Creative director: Peter Tordai
Illustrator: Rodrigo Fernandes
Other credits: Eszter Sallai

Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.



Road

Year/ID: 2011 / B23019G11
Group: B Press
Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi
Entry Series: Optical Illusion
Registrant: DDB BUDAPEST
Country: HUNGARY
Brand name: Volkswagen
Advertiser: Porsche Hungaria
Advertising agency, city: DDB, Budapest
Art director: Rodrigo Fernandes, Carlos Ramas
Copywriter: Laszlo Hevesi, Giovanni Pintaude
Creative director: Peter Tordai
Illustrator: Rodrigo Fernandes
Other credits: Eszter Sallai

Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.



Drop

Year/ID: 2011 / B23020G11
Group: B Press
Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi
Entry Series: Optical Illusion
Registrant: DDB BUDAPEST
Country: HUNGARY
Brand name: Volkswagen
Advertiser: Porsche Hungaria
Advertising agency, city: DDB, Budapest
Art director: Rodrigo Fernandes, Carlos Ramas
Copywriter: Laszlo Hevesi, Giovanni Pintaude
Creative director: Peter Tordai
Illustrator: Rodrigo Fernandes
Other credits: Eszter Sallai

Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.



ADC UA We are not your mother 1

Year/ID: 2011 / B25025G11
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



ADC UA We are not your mother 2

Year/ID: 2011 / B25026G11
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Duda, Katya Denisenko
Production company: Lime Lite
Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



ADC UA We are not your mother 3

Year/ID: 2011 / B25027G11
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked.Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



ADC UA We are not your mother 4

Year/ID: 2011 / B25028G11
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



ADC UA We are not your mother 5

Year/ID: 2011 / B25029G11
Group: B Press
Subgroup: B25 Leisure, entertainment, culture & education
Product and services category: Art Directors Club Ukraine Awards (ADC*UA)
Entry Series: ADC UA We are not your mother
Registrant: LEO BURNETT UKRAINE
Country: UKRAINE
Brand name: Art Directors Club Ukraine
Advertising agency, city: Leo Burnett Ukraine
Art director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Creative director: Andrey Copots, Claus-Steffen Braun
Project manager: Katya Denisenko, Katya Duda
Production company: Lime Lite
Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".



Power station

Year/ID: 2011 / B27004G11
Group: B Press
Subgroup: B27 Communication products & services
Product and services category: Google Maps Street View
Entry Series: Google Maps Street View
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Google
Advertiser: Google Russia
Advertising agency, city: BBDO Moscow
Art director: Adrian Ely, Victor Zerzele
Copywriter: Daria Artamonova
Creative director: Adrian Ely
Designer: James Lucas
Photographer: Jonathan May
Project manager: Maria Ustkachkintseva
Creative idea explanation: Trying to find a suitable hotel, we are often faced with a catchy attractive advertising which paints such a tempting picture you want to drop everything and find yourself there. But sometimes the truth is far from perfect. If only you could know before to go. Google Street View gives its users this opportunity. It is easy to find the hotel you have chosen on the map and see it as it really is.



Sex shop

Year/ID: 2011 / B27005G11
Group: B Press
Subgroup: B27 Communication products & services
Product and services category: Google Maps Street View
Entry Series: Google Maps Street View
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: Google
Advertiser: Google Russia
Advertising agency, city: BBDO Moscow
Art director: Adrian Ely, Victor Zerzele
Copywriter: Daria Artamonova
Creative director: Adrian Ely
Designer: James Lucas
Photographer: Jonathan May
Creative idea explanation: Trying to find a suitable hotel, we are often faced with a catchy attractive advertising which paints such a tempting picture you want to drop everything and find yourself there. But sometimes the truth is far from perfect. If only you could know before to go. Google Street View gives its users this opportunity. It is easy to find the hotel you have chosen on the map and see it as it really is.



DHL Express Wind Tunnel Box

Year/ID: 2011 / B27006G11
Group: B Press
Subgroup: B27 Communication products & services
Product and services category: Delivery service
Entry Series: DHL Express Wind Tunnel
Registrant: BBDO RUSSIA GROUP
Country: RUSSIA
Brand name: DHL
Advertising agency, city: BBDO Russia Group, Moscow
Art director: Luis Tauffer
Copywriter: Luis Tauffer
Creative director: Luis Tauffer, Andres Vergara
Production company: Wireframe
Creative idea explanation: A wind tunnel is used to check and improve the aerodynamics for car, airplanes and other vehicles. To show that DHL really cares about fast delivering, we created this campaign showing DHL truck, courier, and even the parcel in the wind tunnel to check and improve their speed performance.



Iceland

Year/ID: 2011 / B28014G11
Group: B Press
Subgroup: B28 Media
Product and services category: National Geographic
Registrant: YOUNG & RUBICAM PRAHA
Country: CZECH REPUBLIC
Brand name: Sanoma
Advertising agency, city: Y&R, Prague
Art director: Thiago Jacon, head of art: Marco Antonio do Nascimento
Copywriter: Conor Barry
Creative director: Marco Antonio do Nascimento
Photographer: Kai-Uwe Gundlach
Other credits: Executive creative director: Jaime Mandelbaum



Obama

Year/ID: 2011 / B28024G11
Group: B Press
Subgroup: B28 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Merkel

Year/ID: 2011 / B28025G11
Group: B Press
Subgroup: B28 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Putin

Year/ID: 2011 / B28026G11
Group: B Press
Subgroup: B28 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Sarkozy

Year/ID: 2011 / B28027G11
Group: B Press
Subgroup: B28 Media
Product and services category: News channel
Entry Series: CNN Turk World News
Registrant: DDB&CO.
Country: TURKEY
Brand name: CNN Turk
Advertiser: CNN Turk
Advertising agency, city: DDB&Co. Istanbul
Art director: Hande Guler
Copywriter: Can Faga
Creative director: Karpat Polat
Photographer: Bora Subakan



Blind-friendly ATM

Year/ID: 2011 / B29001G11
Group: B Press
Subgroup: B29 Financial & business services
Product and services category: Banking
Registrant: VACULIK ADVERTISING, S.R.O.
Country: SLOVAK REPUBLIC
Brand name: Tatra banka
Advertising agency, city: Vaculik advertising, Bratislava
Art director: Juraj Sutovec, Viera Sindelarova
Copywriter: Vladimir Krizan
Creative director: Dejan Galovic
Project manager: Barbora Sykorova
Creative idea explanation: Our aim was to give people insight into the world of blind people and provide them with the opportunity to try how hard it is to read by touching. This "exercise" shall show the public that also simple thing as use of the automatic teller machine may be difficult and uncomfortable for blind people. Text appearing after touching the thermosensitive foil informs the recipient of this ad about new feature enabling the blind people to "communicate" with ATM. An integral part of the campaign goal was to strengthen the perception of Tatra banka as socially responsible company.



Croatia

Year/ID: 2011 / B29012G11
Group: B Press
Subgroup: B29 Financial & business services
Product and services category: Travel Insurance
Entry Series: Truth Well Told
Registrant: WIKTOR LEO BURNETT
Country: SLOVAK REPUBLIC
Brand name: Union
Advertiser: Union, a.s.
Advertising agency, city: Wiktor Leo Burnett, Bratislava
Art director: Stefan Andrejco, Peter Kacenka
Copywriter: Peter Izo, Vlado Cabak
Creative director: Peter Kacenka, Martin Ondrusek
Designer: Peter Kacenka



Hysteria

Year/ID: 2011 / B29017G11
Group: B Press
Subgroup: B29 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Surrealism

Year/ID: 2011 / B29018G11
Group: B Press
Subgroup: B29 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Friday

Year/ID: 2011 / B29019G11
Group: B Press
Subgroup: B29 Financial & business services
Product and services category: Bank Forum
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Bank Forum
Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv
Art director: Zoltan Visi
Copywriter: Karolina Galacz
Creative director: Will Rust
Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.



Real Estate Ads for Women's Shelter

Year/ID: 2011 / B31007G11
Group: B Press
Subgroup: B31 Social & charity
Product and services category: Women's Shelter
Registrant: DRAFTFCB PARTNERS VIENNA
Country: AUSTRIA
Brand name: Women's Shelter
Advertiser: Verein Wiener Frauenhäuser
Advertising agency, city: Draftfcb Partners, Vienna
Art director: Daniel Senitschnig
Copywriter: Armin Winkler
Creative director: Florian Schwab
Project manager: Michael Mesaric
Other credits: CCO: Bernd Fliesser, ECD: Patrik Partl, Graphic Design: Kerstin Frühwirth

Creative idea explanation: Drawing high attention to the fact that a lot of women (also especially with stable social backgrounds) become victims of domestic violence. And therfore spending little money on actions. We booked space for a print ad of the biggest magazinees for classifieds called "Bazar". The Women's Shelter ad was placed within the real estade part and looked exactly like one of the classifields. By offering the appartment at a very low price a even higher level of attention was generated.



28.09.2011


19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Публикации
2012
развернуть
2011
свернуть
10.10
10.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
07.10
06.10
06.10
06.10
05.10
05.10
05.10
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
28.09
08.09
24.08
08.08
20.07
01.07
2010
развернуть
2009
развернуть
2007
развернуть

© Состав.ру 1998-2016, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         18+   Словарь маркетинговых терминов