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Press

Golden Drum

Eyes 1

Group: B - Press
Subgroup: Health & beauty

Registrant: LEO BURNETT SP. Z O.O.
Country: POLAND
Brand name: Max FactorAdvertiser: Procter & Gamble
Advertising agency: Leo Burnett Warsaw
Creative director: Martin Winther
Art Director: Martin Winther
Copywriter: Blaise Douglas
Photography/Ilustrations: Martin Winther
Short description: Max Factor's target are women that really care about what people think about them and want to make very good impression. Often they think that they have sparse little lashes and that their look is expressionless. Max Factor with Masterpiece Max mascara is the answer for them as it gives not only definition but also up to 400% lash volume. Having this benefit in mind print visuals were created in exaggerated way to leverage this exceptional volume. The eye is always the center-point for the visually emphasized mascara and we may be sure that one will look into these eyes.
Others: Hanna Jackowska & Ilona Borucka






Lightning

Subgroup: Media

Registrant: DDB&CO.
Country: TURKEY
Brand name: Weather Report
Advertiser: CNN TURK
Advertising agency: Ddb&Co Istanbul
Creative director: Karpat Polat
Art Director: Leandro Camara
Copywriter: Karpat Polat






Mosquito

Subgroup: Household maintenance

Registrant: TBWA/ISTANBUL
Country: TURKEY
Brand name: Esemmat
Advertiser: Sinai Kimya A.S.
Advertising agency: TBWAIstanbul
Creative director: Ilkay Gurpinar
Art Director: Koray Doyran
Copywriter: Emre Kaplan
Photography/Ilustrations: Serhat Bayram
Short description: The creative idea was that at the moment of death, life flashes before the eyes of not only humans but also insects and rats. From the mosquito's and the rat's very eyes, we see their last moment, namely their encounter with Esem Mat.






Playboy

Subgroup: Social & charity

Registrant: LEO BURNETT BEIRUT
Country: LEBANON
Brand name: Beta
Advertiser: Beta
Advertising agency: Leo Burnett Beirut, Beirutt
Creative director: Chermine Assadian / Nayla Moubarak
Art Director: Joumana Ibrahim
Copywriter: Rana Najjar / Alex Kent
Photography/Ilustrations: Tiago Hoisel
Short description: Different situations in which dogs are acting as teenagers to show that having a dog is sometimes much easier than having a kid.
Others: Bechara Mouzannar - Regional Executive Creative Director






The Fastest Course

Subgroup: Leisure, entertaiment, culture & education

Registrant: DDB&CO.
Country: TURKEY
Brand name: Art Course
Advertiser: Gursoy Resim Kursu
Advertising agency: Ddb&Co Istanbul
Creative director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Photography/Ilustrations: Ali Bati



Silver Drum

Accident


Subgroup: Financial services

Registrant: DDB&CO.
Country: TURKEY
Brand name: Auto Insurance
Advertiser: Finansbank A.S.
Advertising agency: Ddb&Co Istanbul
Creative director: Karpat PolatArt
Director: Selim Unlusoy
Copywriter: Bahadirhan Peksen






Actionman

Subgroup: Social & charity

Registrant: MARKOM /LEO BURNETT
Country: TURKEY
Brand name: Toy Museum
Advertiser: Toy Museum
Advertising agency: Leo Burnett Istanbul
Production house: Leo Burnett Istanbul
Creative director: Yasar Akbas, Idil Ergulen, Guven Haktanir
Art Director: Erkan Kaya
Copywriter: Ilker Dagli
Photography/Ilustrations: Suleyman Kacar
Short description: In Toy museum everybody will find a toy from his childhood and past. Even an Actionman.






Affair

Subgroup: Media

Registrant: TBWAPHS HELSINKI
Country: FINLAND
Brand name: Young Director Award
Advertiser: Commercial Film Producers of Europe & Shots
Advertising agency: TBWAPHS Helsinki
Production house: TBWAPHS Helsinki
Art Director: Minna Lavola
Copywriter: Mira Olsson, Markku Haapalehto
Photography/Ilustrations: Jere Hietala/Fake GraphicsOthers:






Birds

Subgroup: Financial services

Registrant: DDB&CO.
Country: TURKEY
Brand name: Construction Loan
Advertiser: Finansbank A.S.
Advertising agency: Ddb&Co Istanbul
Creative director: Karpat Polat
Art Director: Ali Bati
Copywriter: Karpat Polat






Manager

Subgroup: Business services & office equipment

Registrant: ADVERTISING AGENCY "TWIGA"
Country: RUSSIA
Brand name: HeadHunter
Advertiser: LTD "HeadHunter"
Advertising agency: TWIGA, Moscow
Production house: TWIGA,Moscow
Creative director: Khizhnyakov Pavel
Art Director: Botvich Alla
Copywriter: Kycherenko Svetlana
Designer: Botvich Alla
Short description: The result of our work depends not only on our desires. Never-ending comments of the clients, unexplainable requirements of Company Management can exasperate anyone. And: Maybe just change a job? The Agency offered a recruitment agency Client a series of messages, directed to the representatives of 3 professions: a designer, a manager and a lawyer. The tone of voice is chosen to make a connection between ad material and business correspondence. Publications: targeted placement in specialized press and internet.




12.10.2009

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Golden Drum 2009
Golden Drum 2009, 2009 .

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