25 2017 .
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PR Lions

GrandPrix

DUMB WAYS TO DIE
Advertiser :METRO TRAINS
Product :METRO TRAINS
Entrant :McCANN MELBOURNE, AUSTRALIA
Type of Entry :Sectors & Services
Category :Corporate Responsibility
Title :DUMB WAYS TO DIE
Advertiser/Client :METRO TRAINS
Product/Service :METRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTRALIA


Name Company Position
John Mescall McCann Melbourne Exectuive Creative Director
Pat Baron McCann Melbourne Creative Director
Adrian Mills McCann Melbourne Group Account Director
Alec Hussain McCann Melbourne Senior Account Director
John Mescall McCann Melbourne Copywriter
Tamara Broman McCann Melbourne Senior Account Manager
Adrian Mills McCann Melbourne Strategy
Mark Bradley McCann Melbourne Senior Producer
Cinnamon Darvall McCann Melbourne Producer
Oliver Mcgill Composer And Produer
Huey Groves McCann Melbourne Digital
Christian Stocker McCann Melbourne Digital
Julian Frost Animation
Chloe Alsop Metro Trains Marketing Manager
Leah Waymark Metro Trains General Manager/Corporate Relations
Pat Baron McCann Melbourne Senior Art Director


Gold

MY MATTRESS SAVINGS BANK
Advertiser :DES´S
Product :MATTRESS MANUFACTURER
Entrant :VCCP Madrid, SPAIN
Type of Entry :Sectors & Services
Category :Consumer Goods, including FMCG and Household Products
Title :MY MATTRESS SAVINGS BANK
Advertiser/Client :DES´S
Product/Service :MATTRESS MANUFACTURER
Entrant Company : VCCP Madrid, SPAIN
Advertising Agency : VCCP Madrid, SPAIN
Advertising Agency 2 : EUROPAPRESS Madrid, SPAIN


Name Company Position
Javier Suso VCCP Spain Managing Director
Beto Nahmad VCCP Spain Executive Creative Director
Oscar Moreno VCCP Spain Digital Creative Director
David Sousa VCCP Spain Multimedia Art Director
Walter Belenky VCCP Spain Copywriter
Sergio Riquelme VCCP Spain Copywriter
Laura Soto VCCP Spain Account Manager
Javi Del Rio VCCP Spain Creative Director
Sonia Romero VCCP Spain Art Director
Laia Prades VCCP Spain Art Director

OREO DAILY TWIST

OREO DAILY TWIST
Advertiser :MONDELEZ INTERNATIONAL
Product :OREO
Entrant :DRAFTFCB New York, USA
Type of Entry :Sectors & Services
Category :Consumer Goods, including FMCG and Household Products
Title :OREO DAILY TWIST
Advertiser/Client :MONDELEZ INTERNATIONAL
Product/Service :OREO
Entrant Company : DRAFTFCB New York, USA
Advertising Agency : DRAFTFCB New York, USA
PR Agency : WEBER SHANDWICK Chicago, USA


Name Company Position
Lisa Mann Mondelēz International Vice President/Nabisco Cookies
Cindy Chen Mondelēz International Director
Jennifer Hull Mondelēz International Brand Manager
Danielle Brown Mondelēz International Senior Associate/Brand Manager
Jill Applebaum Draftfcb New York SVP/Group Creative Director
Megan Sheehan Draftfcb New York Creative Director
Jared Isle Draftfcb New York Sr. Art Director
Jackie Anzaldi Draftfcb New York Sr. Art Director
Noel Potts Draftfcb New York Sr. Copywriter
Mike Lubrano Draftfcb New York Art Director
Auro Trini-Castelli Draftfcb New York SVP/Global Strategy Director
Susan Polachek Draftfcb New York SVP/Group Management Director
Lori Johnson Draftfcb New York Account Director
Sarah Hofstetter 360i President
Sandra Ciconte 360i Group Account Director
Kris Garvey Weber Shandwick Chicago Deputy General Manager/Consumer
Sarah Yaffe Weber Shandwick Chicago Vice President/Consumer
Virginia Carey MediaVest VP/Communications Director
Paul Yates MediaVest Associate Media Director

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN
Advertiser :TOYOTA
Product :TOYOTA TUNDRA
Entrant :SAATCHI & SAATCHI LA, USA
Type of Entry :Sectors & Services
Category :Automotive and Transport
Title :TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN
Advertiser/Client :TOYOTA
Product/Service :TOYOTA TUNDRA
Entrant Company : SAATCHI & SAATCHI LA, USA
Advertising Agency : SAATCHI & SAATCHI LA, USA


Name Company Position
Matt Titone ITAL/C Designer
Ron Thompson ITAL/C Designer
Don Rohn Saatchi & Saatchi LA Strategic Planning Director
Patrick Young Saatchi & Saatchi LA Account Supervisor
Nicole Buckley Saatchi & Saatchi LA Account Supervisor
Steven Sluk Saatchi & Saatchi LA Strategic Planning Director
Chip Davis Saatchi & Saatchi LA User Experience Designer
Doug Palmer Saatchi & Saatchi LA Creative Technology Director
Mike Heil Saatchi & Saatchi LA Associate Integrated Producer
Annie Porter Saatchi & Saatchi LA Integrated Producer
Megan Bettor Saatchi & Saatchi LA Sr. Integrated Producer
Melissa Eccles Saatchi & Saatchi LA Associate Director Of Integrated Production
Tanya Lesieur Saatchi & Saatchi LA Director Of Integrated Production
Adam Wolinsky Saatchi & Saatchi LA Copywriter
Avery Oldfield Saatchi & Saatchi LA Art Director
Graham Mccann Saatchi & Saatchi LA Sr. Copywriter
Verner Soler Saatchi & Saatchi LA Sr Art Director
Erich Funke Saatchi & Saatchi LA Creative Director
Margaret Keene Saatchi & Saatchi LA Executive Creative Director
Chris Adams Saatchi & Saatchi LA Executive Creative Director

METROPOLE TWEETPHONY

METROPOLE TWEETPHONY
Advertiser :METROPOLE ORKEST
Product :METROPOLE ORKEST
Entrant :HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS
Type of Entry :Sectors & Services
Category :Media, Arts and Entertainment
Title :METROPOLE TWEETPHONY
Advertiser/Client :METROPOLE ORKEST
Product/Service :METROPOLE ORKEST
Entrant Company : HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS
Advertising Agency : HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS


Name Company Position
Alex Herwig Havas Worldwide Amsterdam Art Director
Jeroen Thissen Havas Worldwide Amsterdam Art Director
Budi Gonzalez De Chaves Havas Worldwide Amsterdam Client Service Director
Katelijn van Lieshout Havas Worldwide Amsterdam Account Manager
Thijs de Boer Havas Worldwide Amsterdam Creative Director
Peter Hamelinck Havas Worldwide Amsterdam Creative Director

SAME SEX MARRIAGE

SAME SEX MARRIAGE
Advertiser :GOOGLE/TOUS UNIS POUR L'EGALITE
Product :GOOGLE+
Entrant :OGILVY FRANCE Paris, FRANCE
Type of Entry :Sectors & Services
Category :Technology and Manufacturing
Title :SAME SEX MARRIAGE
Advertiser/Client :GOOGLE/TOUS UNIS POUR L'EGALITE
Product/Service :GOOGLE+
Entrant Company : OGILVY FRANCE Paris, FRANCE
Advertising Agency : OGILVY FRANCE Paris, FRANCE
PR Agency : OGILVY PUBLIC RELATIONS Paris, FRANCE


Name Company Position
Chris Garbutt Ogilvy France Chief Creative Officer
Frederic Levron Ogilvy France Creative Director
Benjamin Dessagne/Stephane Santana Ogilvy France Copywriters
Stephane Santana/Benjamin Dessagne Ogilvy France Art Directors
Bruno Bicalho Carvalhaeso/Jeremy Bouchet/Robyn Makinson/Elise Richardson/Paul Br Ogilvy France Art Directors Assistants
Kristell Schuber/Raphael Goumain Google Advertiser's Supervisors
Vincent Viollain Tous Unis Pour L'egalité Association Supervisor
Benoit De Fleurian/Myriam Nouicer Ogilvy France Account Supervisors
Myriam Nouicer/Sandra Petrus/Lucie Le Squerren/Lucie Gillot Ogilvy France Account Management
Marc-Antoine Jarry/Alexandra Mimoun Ogilvy France Strategic Planning
Laure Bayle/Diane De Breteville Ogilvy France TV Production
Jonathan Millet Director
David Atrakchi/Boris Mendza/Gaël Cabouat FullDawa Producers
Nicolas Marcellak FullDawa Executive Producer
Charles-Hubert Morin/Tristant Bensaid Director of Photography/Cameraman/Second Cameraman
Mikael Kandelman/Jean Barthelemy/Cedric Moreau Sound Engineer
Lola Norymberg Film Editor
Fabien Gavinet Ogilvy France Web Design
Fabien Chasseigneux/Loïc Vinchon Ogilvy France Web Development
Eric Maillard/Charles Delaville/Aurélien Marchand/Servane Magnan/Trang Ngo/Célin Ogilvy France PR Management

TREE CONCERT

TREE CONCERT
Advertiser :FRIENDS OF THE EARTH
Product :NATURE PROTECTION (PRO BONO CAMPAIGN)
Entrant :KETCHUM PLEON Berlin, GERMANY
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :TREE CONCERT
Advertiser/Client :FRIENDS OF THE EARTH
Product/Service :NATURE PROTECTION (PRO BONO CAMPAIGN)
Advertising Agency : BBDO GERMANY Düsseldorf, GERMANY
PR Agency : KETCHUM PLEON Berlin, GERMANY
Entrant Company : KETCHUM PLEON Berlin, GERMANY


Name Company Position
Rene Bieder/Yassin Taibi BBDO Proximity Online Conception
Lukas Liske BBDO Proximity Copywriter
Daniel Schweinzer BBDO Proximity Art Director
Jan Harbeck/David Mously BBDO Proximity Creative Managing Director
Wolfgang Schneider BBDO Germany Chief Creative Officer
Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR
Christof Biggeleben Ketchum Pleon Head Of Campaigning
Andrea Kuschner ARRI Mitte Post Production
Michael Pflanz/Markus Kuhn Planz Produktionservice Producer
Mat Neidhardt Gang of Berlin Production Company
Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer
Emily Dietzsch BBDO Live Account Manager Events
Frank Hagele BBDO Live Managing Director of Events
Joris Jonker/Mia Lucker BBDO Proximity Account Managers
Sebastion Schlosser BBDO Proximity Client Service Director
Dirk Spakowski BBDO Proximity Managing Director
Robert Bilz Illustrator
Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists
Jan Harbeck BBDO Proximity Creative Director

IMMORTAL FANS

Immortal fans
Advertiser :SPORT CLUB RECIFE
Product :FOOTBALL CLUB
Entrant :OGILVY BRASIL São Paulo, BRAZIL
Type of Entry :Sectors & Services
Category :Corporate Communication
Title :IMMORTAL FANS
Advertiser/Client :SPORT CLUB RECIFE
Product/Service :FOOTBALL CLUB
Entrant Company : OGILVY BRASIL São Paulo, BRAZIL
Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL


Name Company Position
Anselmo Ramos Ogilvy Brasil Chief Creative Officer
Paco Conde/Roberto Fernandez Ogilvy Brasil Executive Creative Director
Paco Conde Ogilvy Brasil Creative Director
Paco Conde Ogilvy Brasil Copywriter
João Coutinho Ogilvy Brasil Art Director
Luis Carlos Franco Ogilvy Brasil General Manager
Ana Paula Perdigão Ogilvy Brasil Group Account Director
Mauro Frota/Amanda Madeiros Ogilvy Brasil Account Director
Gilberto Filho/Patricia Cortes/Veronica Beach/Renata Neumann Ogilvy Brasil Producer
Daniel Tartaro/Tatiana Michelan Ogilvy Brasil Head Of Digital
Tomaz Praça Ogilvy Brasil Account Digital
Rodrigo Lima Ogilvy Brasil UXD Designer
Bruno Cunha/Camila Coelho Ogilvy Brasil Planner
Pablo Moura Ogilvy Brasil Uxd Director
Gabriel Freire Sport Club Recife Marketing Manager
Alê Braga/Deko Schmidt/Marcela Borseau Homem De Lata Production Company
Krystn Wagenberg/Marcela Borseau/Jacks Genega/Casey Cayko Lost Planet Editorial Company
Tulio Inoue/Thiago Bancaro/Guilherme Todorov Ogilvy Brasil Motion Designer
Lucas Duque/Bernardo Massot/Geraldo Cortes Sonido Sonido
Greg Moore/Jamie Masters/Greg Moore Adelphoi Music Adelphoi Music

NO MEANS NO

NO MEANS NO
Advertiser :AMNESTY INTERNATIONAL NORWAY
Product :AMNESTY INTERNATIONAL
Entrant :TRY/APT ADVERTISING AGENCY Oslo, NORWAY
Type of Entry :Sectors & Services
Category :Public Affairs
Title :NO MEANS NO
Advertiser/Client :AMNESTY INTERNATIONAL NORWAY
Product/Service :AMNESTY INTERNATIONAL
Entrant Company : TRY/APT ADVERTISING AGENCY Oslo, NORWAY
Advertising Agency : TRY/APT ADVERTISING AGENCY Oslo, NORWAY


Name Company Position
Sara Hødnebø TRY/Apt Art Director
Lars Joachim Grimstad TRY/Apt Copywriter
Rikke Sofie Jacobsen TRY/Apt Copywriter
Caroline Ekrem TRY/Apt Copywriter
Egil Pay TRY/Apt Art Director
Sebastian Prestø TRY/Apt Art Director
Anders Holm TRY/Apt Art Director
Lars Mitlid TRY/Apt Account Supervisor
Fred Kihle TRY/Apt Account Supervisor
Marte Heiersted TRY/Apt Account Manager
Linda Tiller TRY/Apt Account Manager
Hans Petter Moland One Big Happy Family Director
Mone Mikkelsen One Big Happy Family Producer
Helene Hovda Lunde One Big Happy Family Producer
Ole Jakob Bøe Skattum TRY/Apt Art Director Assistant
Jan Kristian Haavi TRY/Apt Designer
Thomas Sømoen TRY/Apt Developer

THE CANDIDATE

Heineken - The Candidate ()
Advertiser :HEINEKEN INTERNATIONAL
Product :HEINEKEN
Entrant :PUBLICIS ITALY Milan, ITALY
Type of Entry :Sectors & Services
Category :Internal Communications
Title :THE CANDIDATE
Advertiser/Client :HEINEKEN INTERNATIONAL
Product/Service :HEINEKEN
Entrant Company : PUBLICIS ITALY Milan, ITALY
Advertising Agency : PUBLICIS ITALY Milan, ITALY
PR Agency : EDELMAN London, UNITED KINGDOM


Name Company Position
Bruno Bertelli Publicis Italy Creative Director
Cristiana Boccassini Publicis Italy Creative Director
Marco Viganò Publicis Italy Art Director
Michele Picci Publicis Italy Copy Writer
Domenico Manno Publicis Modem Digital Associate Creative Director/Art Director
Daniele Papa Publicis Modem Digital Copywriter
Santi Urso Publicis Modem Graphic Design
Giada Salerno Publicis Italy Account Director
Fabrizio Squeo Editor
Wybe Sallows Tribal DDB/Amsterdam Community Manager
Micha Shipper Coz Marketing/Amsterdam Creative Director
Jorge Delgrado Coz Marketing/Amsterdam Art Director
Michael Littaur Coz Marketing/Amsterdam Account Director
Rogier Sol Production State 31 Executive Producer
Sara Nix Production State 31 Production Manager
Dario Gargiulo Heineken International Manager Heineken Digital
Dario Gargiulo Creative Director
David Pugh Edelman Associate Director
Marnie Kontovraki Heineken International Heineken Brand Consumer PR Officer

MAKE THE POLITICIANS WORK

Make the politicians work!
Advertiser :URA.RU CITY WEBSITE
Product :URA.RU CITY WEBSITE
Entrant :VOSKHOD Yekaterinburg, RUSSIA
Type of Entry :Sectors & Services
Category :Corporate Responsibility
Title :MAKE THE POLITICIANS WORK
Advertiser/Client :URA.RU CITY WEBSITE
Product/Service :URA.RU CITY WEBSITE
Entrant Company : VOSKHOD Yekaterinburg, RUSSIA
Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA


Name Company Position
Andrey Gubaydullin Voskhod Creative Director
Evgeny Primachenko Voskhod Copywriter
Egor Gavrilin Voskhod Copywriter
Vladislav Derevyannikh Voskhod Art Director
Dmitry Maslakov Voskhod Art Director

TOXIC TOURS

TOXIC TOURS
Advertiser :GREENPEACE MEXICO
Product :AWARENESS ON MEXICAN RIVERS POLLUTION
Entrant :CIRCUS DF Mexico City, MEXICO
Type of Entry :Sectors & Services
Category :Environmental PR
Title :TOXIC TOURS
Advertiser/Client :GREENPEACE MEXICO
Product/Service :AWARENESS ON MEXICAN RIVERS POLLUTION
Entrant Company : CIRCUS DF Mexico City, MEXICO
Advertising Agency : CIRCUS DF Mexico City, MEXICO


Name Company Position
Armando Gudiño El Taller Audio
Ivan España El Taller Editor
Paco Llaca Cineconcepto Productor
Alexa Arnoff El Taller Editor
Mariano Rivas Circus DF Programmer
Martín Zeta Circus DF Art Director
Yanel Bottini Circus DF Web Designer
Zoe Pavon Circus DF Digital Producer
Mariana Rios Circus DF Producer
Christian Murguia Cine Concepto Film Director
Santiago Spinola Circus DF Creative
Emiliano Rodriguez Nuesch Circus DF Creative Director

WE BELIEVE IN D&T - AVERTING A CRISIS

WE BELIEVE IN D&T - AVERTING A CRISIS
Advertiser :THE DESIGN AND TECHNOLOGY ASSOCIATION
Product :DESIGN & TECHNOLOGY IN SCHOOLS
Entrant :WEBER SHANDWICK London, UNITED KINGDOM
Type of Entry :Sectors & Services
Category :Crisis and Issue Management
Title :WE BELIEVE IN D&T - AVERTING A CRISIS
Advertiser/Client :THE DESIGN AND TECHNOLOGY ASSOCIATION
Product/Service :DESIGN & TECHNOLOGY IN SCHOOLS
PR Agency : WEBER SHANDWICK London, UNITED KINGDOM
Entrant Company : WEBER SHANDWICK London, UNITED KINGDOM


Name Company Position
Henry Cole HCA Entertainment
John Bowen Weber Shandwick Senior Account Executive/Public Affairs
Jon Mcleod Weber Shandwick Chairman/Corporate/Financial And Public Affairs

DUMB WAYS TO DIE
Advertiser :METRO TRAINS
Product :METRO TRAINS
Entrant :McCANN MELBOURNE, AUSTRALIA
Type of Entry :Technique
Category :Best Use of Social Media
Title :DUMB WAYS TO DIE
Advertiser/Client :METRO TRAINS
Product/Service :METRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTRALIA


Name Company Position
John Mescall McCann Melbourne Exectuive Creative Director
Pat Baron McCann Melbourne Creative Director
Adrian Mills McCann Melbourne Group Account Director
Alec Hussain McCann Melbourne Senior Account Director
John Mescall McCann Melbourne Copywriter
Tamara Broman McCann Melbourne Senior Account Manager
Adrian Mills McCann Melbourne Strategy
Mark Bradley McCann Melbourne Senior Producer
Cinnamon Darvall McCann Melbourne Producer
Oliver Mcgill Composer And Producer
Huey Groves McCann Melbourne Digital
Christian Stocker McCann Melbourne Digital
Julian Frost Animation
Chloe Alsop Metro Trains Marketing Manager
Leah Waymark Metro Trains General Manager/Corporate Relations
Pat Baron McCannMcCann Melbourne Senior Art Director

REAL BEAUTY SKETCHES

REAL BEAUTY SKETCHES
Advertiser :UNILEVER
Product :DOVE MASTERBRAND
Entrant :OGILVY BRASIL São Paulo, BRAZIL
Type of Entry :Technique
Category :Best Use of Social Media
Title :REAL BEAUTY SKETCHES
Advertiser/Client :UNILEVER
Product/Service :DOVE MASTERBRAND
Entrant Company : OGILVY BRASIL São Paulo, BRAZIL
Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL


Name Company Position
Anselmo Ramos Ogilvy Brasil VP Creative Director
Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director
Hugo Veiga Ogilvy Brasil Copywriter
Diego Machado Ogilvy Brasil Art Director
Gil Zamora Zamora Design Illustrator
Veronica Beach/Renata Neumann Ogilvy Brasil Producer
Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director
Valeria Barone Ogilvy Brasil Head Of Client Service
Deborah Lederman Ogilvy Brasil Account Supervisor
Mollie Hill Ogilvy Brasil Planner
Daniel Tartaro Ogilvy Brasil Head Of Digital
Wagner Gomes Ogilvy Brasil Project Manager
Pablo Moura/Fred Celestino Ogilvy Brasil UXD
John X Carey Paranoid US Director
Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Client
Phillip Owens/Keith Kenniff Paranoid US Producer
Corey Martin/Kimberly Bernhardt/Sharelyn Devonish/Lucy Noble/Marissa Florindi/Ka Edelman Edelman
Sean Coleman Company 3 Color Grading
Paul Kumpata Rock Paper Scissor Editorial Grading
A52 Staff A52 Online

MAKE THE POLITICIANS WORK

Make the politicians work!
Advertiser :URA.RU CITY WEBSITE
Product :URA.RU CITY WEBSITE
Entrant :VOSKHOD Yekaterinburg, RUSSIA
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :MAKE THE POLITICIANS WORK
Advertiser/Client :URA.RU CITY WEBSITE
Product/Service :URA.RU CITY WEBSITE
Entrant Company : VOSKHOD Yekaterinburg, RUSSIA
Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA


Name Company Position
Andrey Gubaydullin Voskhod Creative Director
Evgeny Primachenko Voskhod Copywriter
Egor Gavrilin Voskhod Copywriter
Vladislav Derevyannikh Voskhod Art-Director
Dmitry Maslakov Voskhod Art-Director

AMAZING MINDREADER

AMAZING MINDREADER
Advertiser :FEBELFIN
Product :BELGIAN FEDERATION OF BANKS
Entrant :DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :AMAZING MINDREADER
Advertiser/Client :FEBELFIN
Product/Service :BELGIAN FEDERATION OF BANKS
Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Advertising Agency : DUVAL GUILLAUME MODEM Antwerp, BELGIUM


Name Company Position
Katrien Bottez/Geoffrey Hantson Duval Guillaume Executive Creative Director
Jonas Caluwe Duval Guillaume Art Director
Ralf De Houwer Duval Guillaume Copywriter
Karel Vinck Duval Guillaume Client Service Director
Elke Janssens Duval Guillaume Account Director
Tuyen Pham Xuan Duval Guillaume Account Manager
Maarten Van Herck/Kris Hoet Duval Guillaume Planners
Tom Willems Caviar Director
Jonas Van Herp Caviar Producer
Gregory Caron Caviar Music

WE ARE DAVID BAILEY

WE ARE DAVID BAILEY
Advertiser :SAMSUNG
Product :NX CAMERA
Entrant :CHEIL UK, UNITED KINGDOM
Type of Entry :Technique
Category :Best Launch or Re-launch
Title :WE ARE DAVID BAILEY
Advertiser/Client :SAMSUNG
Product/Service :NX CAMERA
Entrant Company : CHEIL UK, UNITED KINGDOM
PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM


Name Company Position
Logan Wilmont Cheil UK ECD
Andy Day Cheil UK Creative
Chris Lawson Cheil UK Creative
Simon Friedberg Cheil UK Creative
Matt Pye Cheil UK MD
Tony Evans Cheil UK Planning Director
Fraser Campbell Cheil UK Account Director
Tara Davanzati Cheil UK Strategic Analyst
Kevin Durley Cheil UK Technical Director
Sian Brigg Cheil UK Business Director

PUTTING SEA CONTAINERS ON THE MAP

PUTTING SEA CONTAINERS ON THE MAP
Advertiser :THE DEERBROOK GROUP
Product :SEA CONTAINERS
Entrant :GOLDEN GOOSE PR Surrey, UNITED KINGDOM
Type of Entry :Technique
Category :Best Use of Media Relations
Title :PUTTING SEA CONTAINERS ON THE MAP
Advertiser/Client :THE DEERBROOK GROUP
Product/Service :SEA CONTAINERS
PR Agency : GOLDEN GOOSE PR Surrey, UNITED KINGDOM
Entrant Company : GOLDEN GOOSE PR Surrey, UNITED KINGDOM


Name Company Position
Katie Hancock Golden Goose PR Account Manager
Harriet Vocking Golden Goose PR Director
Zoe Sobol Golden Goose PR Director
Miki Haines-Sanger Golden Goose PR MD

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN
Advertiser :TOYOTA
Product :TOYOTA TUNDRA
Entrant :SAATCHI & SAATCHI LA, USA
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN
Advertiser/Client :TOYOTA
Product/Service :TOYOTA TUNDRA
Entrant Company : SAATCHI & SAATCHI LA, USA
Advertising Agency : SAATCHI & SAATCHI LA, USA


Name Company Position
Matt Titone ITAL/C Designer
Ron Thompson ITAL/C Designer
Don Rohn Saatchi & Saatchi LA Strategic Planning Director
Patrick Young Saatchi & Saatchi LA Account Supervisor
Nicole Buckley Saatchi & Saatchi LA Account Supervisor
Steven Sluk Saatchi & Saatchi LA Strategic Planning Director
Chip Davis Saatchi & Saatchi LA User Experience Designer
Doug Palmer Saatchi & Saatchi LA Creative Technology Director
Mike Heil Saatchi & Saatchi LA Associate Integrated Producer
Annie Porter Saatchi & Saatchi LA Integrated Producer
Megan Bettor Saatchi & Saatchi LA Sr. Integrated Producer
Melissa Eccles Saatchi & Saatchi LA Associate Director Of Integrated Production
Tanya Lesieur Saatchi & Saatchi LA Director Of Integrated Production
Adam Wolinsky Saatchi & Saatchi LA Copywriter
Avery Oldfield Saatchi & Saatchi LA Art Director
Graham Mccann Saatchi & Saatchi LA Sr. Copywriter
Verner Soler Saatchi & Saatchi LA Sr. Art Director
Erich Funke Saatchi & Saatchi LA Creative Director
Margaret Keene Saatchi & Saatchi LA Executive Creative Director
Chris Adams Saatchi & Saatchi LA Executive Creative Director

REAL BEAUTY SKETCHES

REAL BEAUTY SKETCHES
Advertiser :UNILEVER
Product :DOVE MASTERBRAND
Entrant :OGILVY BRASIL São Paulo, BRAZIL
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :REAL BEAUTY SKETCHES
Advertiser/Client :UNILEVER
Product/Service :DOVE MASTERBRAND
Entrant Company : OGILVY BRASIL São Paulo, BRAZIL
Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL


Name Company Position
Anselmo Ramos Ogilvy Brasil VP Creative Director
Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director
Hugo Veiga Ogilvy Brasil Copywriter
Diego Machado Ogilvy Brasil Art Director
Gil Zamora Zamora Design Illustrator
Veronica Beach/Renata Neumann Ogilvy Brasil Producer
Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director
Valeria Barone Ogilvy Brasil Head Of Client Service
Deborah Lederman Ogilvy Brasil Account Supervisor
Mollie Hill Ogilvy Brasil Planner
Daniel Tartaro Ogilvy Brasil Head Of Digital
Wagner Gomes Ogilvy Brasil Project Manager
Pablo Moura/Fred Celestino Ogilvy Brasil UXD
John X Carey Paranoid US Director
Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Client
Corey Martin/Kimberly Bernhardt/Sharelyn Devonish/Lucy Noble/Marissa Florindi/Ka Edelman Edelman
Phillip Owens/Keith Kenniff Paranoid Us Producer
Sean Coleman Company 3 Color Grading
Paul Kumpata Rock Paper Scissor Editorial Grading
A52 Staff A52 Online


Silver

AXE MORNING AFTER PILLOW

AXE MORNING AFTER PILLOW
Advertiser :UNILEVER
Product :AXE BODY SPRAY
Entrant :DDB LATINA PUERTO RICO San Juan, PUERTO RICO
Type of Entry :Sectors & Services
Category :Consumer Goods, including FMCG and Household Products
Title :AXE MORNING AFTER PILLOW
Advertiser/Client :UNILEVER
Product/Service :AXE BODY SPRAY
Entrant Company : DDB LATINA PUERTO RICO San Juan, PUERTO RICO
Advertising Agency : DDB LATINA PUERTO RICO San Juan, PUERTO RICO


Name Company Position
Enrique Renta DDB Latina Puerto Rico Chief Creative Director
Manuel Bordé DDB Latina Puerto Rico Creative Director
Santiago Cuesta DDB Latina Puerto Rico Creative Director
Juan Carlos López DDB Latina Puerto Rico Art Director
Luis Figueroa DDB Latina Puerto Rico Art Director
Fabián Laboy DDB Latina Puerto Rico Art Director
Manuel Bordé DDB Latina Puerto Rico Copywriter
Santiago Cuesta DDB Latina Puerto Rico Copywriter
Janette Robles DDB Latina Puerto Rico Others
José Ramón González DDB Latina Puerto Rico Others
Sugeiny Tirado DDB Latina Puerto Rico Others
Edgardo Manuel Rivera DDB Latina Puerto Rico Vice President Managing Director
Rafa Muñiz DDB Latina Puerto Rico Account Supervisor
Hecmarylis Ortiz DDB Latina Puerto Rico Account Supervisor
Alexandra Arroyo DDB Latina Puerto Rico Account Executive
Alejandro Pedrosa Director
Emil Medina Buena Vibra Producer
Karla Bonilla Buena Vibra Others
Madeline Ramirez DDB Latina Vice President Public Relations

DUREXPERIMENT FUNDAWEAR

DUREXPERIMENT FUNDAWEAR
Advertiser :RECKITT BENCKISER
Product :DUREX
Entrant :HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Type of Entry :Sectors & Services
Category :Healthcare and Services
Title :DUREXPERIMENT FUNDAWEAR
Advertiser/Client :RECKITT BENCKISER
Product/Service :DUREX
Entrant Company : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Advertising Agency 2 : FRANK PR SYDNEY, AUSTRALIA


Name Company Position
Amy Whittaker Frank PR Associate Director
Lorraine Turley Frank PR Senior Account Manager
Steve Coll Havas Worlwide Australia Executive Creative Director
Jay Morgan Havas Worlwide Australia Digital Creative Director
Christopher Johnson Havas Worlwide Australia Creative Group Head
Jeronimo De Leon Havas Worlwide Australia Digital Project Director
Jack Nunn Havas Worlwide Australia Copywriter
Will Brown Havas Worlwide Australia Digital Art Director
Manuella Perche Havas Worlwide Australia Brand Strategist/Group Account Director
Nicole Dongara Havas Worlwide Australia Brand Strategist/Senior Account Manager
Warrick Nicholson Havas Worlwide Australia Creative Services Director
Ros Payne Havas Worlwide Australia Senior TV Producer
Darren Cole Havas Worlwide Australia Head Of Design
Nic Adamovich Havas Worlwide Australia Designer
Christopher Tedesco/Alix Russell/Kelly Benton Reckitt Benckiser Client
Margarita Peker Klick Community Manager
Zenith Optimedia Media Agency
Ben Moir Snepo Technologies Tech Director
Kim McKay Klick Director
Nick Hayden Finch Director

ADOPT A POTHOLE PROJECT

ADOPT A POTHOLE PROJECT
Advertiser :APOLLO TYRES
Product :APOLLO TYRES
Entrant :PUBLICIS COMMUNICATIONS Gurgaon, INDIA
Type of Entry :Sectors & Services
Category :Automotive and Transport
Title :ADOPT A POTHOLE PROJECT
Advertiser/Client :APOLLO TYRES
Product/Service :APOLLO TYRES
Entrant Company : PUBLICIS COMMUNICATIONS Gurgaon, INDIA
Advertising Agency : PUBLICIS COMMUNICATIONS Gurgaon, INDIA


Name Company Position
Ritu Sharda Publicis Communication Executive Creative Director
Ashutosh Sawhney Publicis Communication Executive Vice President
Mohit Tomar Publicis Communication Senior Creative Director
Auryndom Bose Publicis Communication Creative Director (Copy)
Avinash Kumar Publicis Communication Creative Director (Art)
Rohit Bagga Publicis Communication Senior Art Director
Gurmeet Singh Publicis Communication Senior Art Director
Ravikant Tagore Publicis Communication Copywriter
Sarfraz Lallia Publicis Communication Junior Visualizer
Lavanya Tagra Publicis Communication Account Director
Kunal Vachchani Publicis Communication Senior Account Executive
Sonya Sahani Publicis Communication Chief Strategy Officer
Monisha Joshi Publicis Communication Account Manager
Pranit Singh Raghav Publicis Communication Team Lead-Programming
Kalpana Singh Publicis Communication Web Developer
Pankaj Gupt Publicis Communication Associate Creative Director
Gayatri Sriram Publicis Communication Senior Content Writer
Divya Tripathi Publicis Communication Content Writer
Reetika Aggarwal Publicis Communication Manager-Online Media Planning

SOLAR CHARGING DUMMIES

SOLAR CHARGING DUMMIES
Advertiser :SPIES TRAVELS
Product :HOLIDAY
Entrant :ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Type of Entry :Sectors & Services
Category :Travel, Tourism & Leisure
Title :SOLAR CHARGING DUMMIES
Advertiser/Client :SPIES TRAVELS
Product/Service :HOLIDAY
Entrant Company : ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Advertising Agency : ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
PR Agency : RADIUS KOMMUNKATION A/S Copenhagen, DENMARK


Name Company Position
Martin Wehding Postyr Editor
Jan Pallesen Gobsmack DOP
Laurits Munch-Petersen Gobsmack Director
Emilie Brandt Gobsmack Producer
Christina Erritzøe Gobsmack Producer
Mathias Birkvad Robert/Boisen & Like-Minded Digital Director
James Godfrey Robert/Boisen & Like-Minded Copy Writer
Heinrich Vejlgaard Robert/Boisen & Like-Minded Art Director
Anders Kure Robert/Boisen & Like-Minded Art Director
Mette Ingemann Robert/Boisen & Like-Minded Account Director
Søren Christensen Robert/Boisen & Like-Minded Strategist
Michael Robert Robert/Boisen & Like-Minded Creative Director

BRIDGE OF LIFE

BRIDGE OF LIFE
Advertiser :SAMSUNG LIFE INSURANCE
Product :SAMSUNG LIFE INSURANCE
Entrant :CHEIL WORLDWIDE Seoul, SOUTH KOREA
Type of Entry :Sectors & Services
Category :Financial Services, incl. Investor Relations and Corporate Finance
Title :BRIDGE OF LIFE
Advertiser/Client :SAMSUNG LIFE INSURANCE
Product/Service :SAMSUNG LIFE INSURANCE
Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA


Name Company Position
Jeongkeun Yoo Cheil Worldwide Chief Creative Officer
Thomas Hongtack Kim Cheil Worldwide Executive Creative Director
Joohoon Lee Cheil Worldwide Creative Director
Hyungkyun Oh Cheil Worldwide Art Director
Jaeyeon Kim Cheil Worldwide Art Director
Minjoo Kim Cheil Worldwide Art Director
Jiyeon Choi Cheil Worldwide Art Director
Jinwoo Ryu Cheil Worldwide Art Director
Chaehoon Lee Cheil Worldwide Art Director
Youngjun Kim Cheil Worldwide Copywriter
Yukyung Joo Cheil Worldwide Copywriter
Yongkyu Choi Cheil Worldwide Copywriter
Jieun Park Cheil Worldwide Copywriter
Jungho Park Cheil Worldwide Account Director
Kyungtae Kim Cheil Worldwide Account Executive
Inyoung Lee Cheil Worldwide Account Executive
Chang-Hwa Yeo Ex Creative Technical Director
Taejin Kang Ex Creative Technical Designer
Myeongjoon Joo Ex Creative Technical Designer

EXPERIENCE: HALO FOR HALO 4

EXPERIENCE: HALO FOR HALO 4
Advertiser :MICROSOFT
Product :X BOX
Entrant :EDELMAN London, UNITED KINGDOM
Type of Entry :Sectors & Services
Category :Technology and Manufacturing
Title :EXPERIENCE: HALO FOR HALO 4
Advertiser/Client :MICROSOFT
Product/Service :X BOX
PR Agency : EDELMAN London, UNITED KINGDOM
Entrant Company : EDELMAN London, UNITED KINGDOM


Name Company Position
Ruth Warder Edelman Consumer Managing Director
Chris Wilcocks Edelman Consumer Head of Strategy
Gavin Spicer Edelman Consumer Microsoft / Xbox Client Relationship Manager
Jonathan Halliwell Edelman Consumer Account Director
Sophie Rhatigan Edelman Consumer Account Manager
Ryan Whelan Edelman Consumer Account Manager
Charlie Mcwilliams Edelman Consumer Account Executive
Carey Spence Edelman Seattle Senior Account Supervisor
Adrian Simons X Box EMEA Marketing Director
Michael Herrmann X Box Head of EMEA Brand PR & Corporate Reputation
Michael Flatt X Box EMEA Head of Advertising
James Houlton X Box EMEA Group Product Marketing Manager
Jennifer Yi X Box Senior Product Marketing Manager
Rob Semsey X Box Senior PR Manager
Adrian Wainwright X Box International PR Strategy
Frank O'Connor 343 Industries Franchise Development Director
Kiki Wolfkill 343 Industries Executive Producer
Bonnie Ross 343 Industries General Manager

WAITING. FOR SEVEN YEARS.

Waiting. For Seven Years (. )
Advertiser :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Product :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Entrant :OGILVY GERMANY Frankfurt, GERMANY
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :WAITING. FOR SEVEN YEARS.
Advertiser/Client :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Product/Service :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Entrant Company : OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY


Name Company Position
Dr. Stephan Vogel Ogilvy Chief Creative Officer
Tim Stuebane Ogilvy Executive Creative Officer
Birgit van den Valentyn Ogilvy Executive Creative Officer
Matthias Bauer Ogilvy Art Director
Johannes Jost Ogilvy Art Director
Anke Roell Ogilvy Copywriter
Iskra Velichkova Ogilvy Account Management
Anna-Lina Woerner Ogilvy Agency Producer
Thomas Bausenwein Filmmeisterei Director
Thomas Bausenwein/Adam Snyder Filmmeisterei Editor
Dorothee Strohmaier Filmmeisterei Film Producer
Stephan Heinz/Philip Vogt Filmmeisterei DOP
Michael Stapf Performer
Birgit Blome DSO Advertiser´s Supervisor

DRIVING DOGS

DRIVING DOGS
Advertiser :SPCA NEW ZEALAND
Product :PUBLIC AWARENESS / PET ADOPTION
Entrant :DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :DRIVING DOGS
Advertiser/Client :SPCA NEW ZEALAND
Product/Service :PUBLIC AWARENESS / PET ADOPTION
Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND


Name Company Position
James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director
Regan Grafton Draftfcb New Zealand Executive Creative Director
Tony Clewett Draftfcb New Zealand Executive Creative Director
Matt Williams Draftfcb New Zealand Creative
Peter Vegas Draftfcb New Zealand Creative
Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer
Blair Walker Draftfcb New Zealand Head Of Post Production
Nick Mcfarlane Draftfcb New Zealand Senior Designer
Catherine Chi Draftfcb New Zealand Interactive Designer
Toby Sellers Draftfcb New Zealand Group Account Director
Sally Willis Draftfcb New Zealand Account Director
Stephanie Hueber Draftfcb New Zealand Account Manager
Angela Spain Draftfcb New Zealand General Manager - PR
Eloise Hay Draftfcb New Zealand Account Manager - PR
Rachel Leyland Draftfcb New Zealand Media Manager
Rufus Chuter Draftfcb New Zealand Communications Planning Director
Simon Teagle Draftfcb New Zealand General Manager Media
Harri Owen Draftfcb New Zealand Head Of Digital And Content
Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer
Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

THE MOST POWERFUL ARM EVER INVENTED
Advertiser :SAVE OUR SONS & DUCHENNE FOUNDATION
Product :DUCHENNE MUSCULAR DYSTROPHY CHARITY
Entrant :RED AGENCY Sydney, AUSTRALIA
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :THE MOST POWERFUL ARM EVER INVENTED
Advertiser/Client :SAVE OUR SONS & DUCHENNE FOUNDATION
Product/Service :DUCHENNE MUSCULAR DYSTROPHY CHARITY
PR Agency : RED AGENCY Sydney, AUSTRALIA
Entrant Company : RED AGENCY Sydney, AUSTRALIA


Name Company Position
James Wright Red Agency Managing Director
Rachel White Red Agency Associate Director
Jennifer McDermott Red Agency Account Manager
Steve Coll Havas Worldwide Australia Executive Creative Director
Nicole Hetherington Havas Worldwide Australia Art Director
Simon Fowler Havas Worldwide Australia Copywriter
Marissa Davies Havas Worldwide Australia Account Director
Finch Production Company/Creative Agency
Emad Tahtouh Finch Director Of Applied Technology And Innovation
Sophie Thiellon Finch Producer
Rob Galluzzo Finch Executive Producer
Alyssa McClelland Finch Director
Reactive Digital Agency
Tim Buesing Reactive Creative Director
Hiedi Clague Reactive Senior Project Manager
Gabriel Tamborini Reactive Art Director
Sudeep Shakya Reactive Senior Developer
Luke Andersen Reactive Front End Developer
Ophenia Liang (Reseo) Search Account Director
Havas Worldwide Australia Advertising Agency

DAYS OF HOPE

DAYS OF HOPE
Advertiser :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant :SAATCHI & SAATCHI Berlin, GERMANY
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :DAYS OF HOPE
Advertiser/Client :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product/Service :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY
Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY


Name Company Position
Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director
Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director
Christopher Jones Saatchi & Saatchi Berlin Art Director
Kathrin Schaller Saatchi & Saatchi Berlin Copywriter
Heidi Tzavella Saatchi & Saatchi Berlin International Coordination
Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account
Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer
Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing
Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign
Søren Haxholm/Denis Guth Parasol Island Berlin Production/Director
Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/Jürg Aemmer Saatchi & Saatchi Emea ECD/Creative Director
Zarko Veljkovic/Dragana Petkovic//Fréderic Nogier/Laura Iane/Marius Tianu/Catali Saatchi & Saatchi Emea Creative Department
Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media
Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management
Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter
Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer
Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea PR/Communication
Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production
Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director
Zoe Kent Saatchi & Saatchi London PR Manager
Saatchi & Saatchi Romania
Saatchi & Saatchi Russia
Saatchi & Saatchi Poland
Saatchi & Saatchi Serbia
Saatchi & Saatchi Switzerland

A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE
Advertiser :IBM
Product :IBM RESEARCH
Entrant :OGILVY NEW YORK, USA
Type of Entry :Sectors & Services
Category :Corporate Communication
Title :A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE
Advertiser/Client :IBM
Product/Service :IBM RESEARCH
Entrant Company : OGILVY NEW YORK, USA
Advertising Agency : OGILVY NEW YORK, USA


Name Company Position
Andreas Heinrich/Christopher Lutz/Ileana Rau/Susanne Bowman Ibm Scientist/Animator
Punga Animation
Michelle Seidenfrau/Kathy Hofman/Beau Burrows/Andrew Garrahan/Greg Anderson 1st Ave Machine Post Production
Evan Mangiamele/Jodi Levine/Philip Loeb Heard City Audio
Karl Westman Ogilvy & Mather New York Executive Music Producer
Peter Mostert/Lauren Basile Hooligan Editing
Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli 1st Ave Machine Production
Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto Ogilvy & Mather New York Account
Rob Davis/Justine Herz/Marcus Andrew Ogilvy & Mather New York Video Strategy
Nitin Sinha/Katherine Moore Ogilvy & Mather New York Media
Geoffrey Colon/Stuart Tracte Social@Ogilvy Social
Priya Varadachary/Sissi Nie Ogilvy & Mather New York Digital Strategy
Magnus Blair Ogilvy & Mather New York Group Planning Director
Lee Weiss/Alicia Zuluaga/Julie Teicher Ogilvy & Mather New York Agency Producers
Ramona Todoca Ogilvy & Mather New York Art Director
Lauren Costa Ogilvy & Mather New York Copywriter
Niels West/Ricardo Leme Lopes Ogilvy & Mather New York Associate Creative Directors
Mike Hahn/Ryan Blank Ogilvy & Mather New York Group Creative Directors
Susan Westre Ogilvy & Mather New York Executive Creative Director
Steve Simpson Ogilvy & Mather New York Chief Creative Officer/Na

NO NAME MATCH

NO NAME MATCH
Advertiser :UNICEF
Product :ID CAMPAIN
Entrant :ONIRIA/TBWA Asuncion, PARAGUAY
Type of Entry :Sectors & Services
Category :Public Affairs
Title :NO NAME MATCH
Advertiser/Client :UNICEF
Product/Service :ID CAMPAIN
Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY
Advertising Agency : ONIRIA/TBWA Asuncion, PARAGUAY
PR Agency : DEBROCA Asunción, PARAGUAY


Name Company Position
Camilo Guanes ONIRIA\TBWA Chief Creative Officer
Daniel Achával ONIRIA\TBWA Executive Creative Director
Jorge Tercarioli ONIRIA\TBWA Creative Director
Arturo Valiente ONIRIA\TBWA Creative Director
René López ONIRIA\TBWA Creative
Jorge Collar ONIRIA\TBWA Creative
Sergio Sevega ONIRIA\TBWA Creative
Rodrigo Weiberlen ONIRIA\TBWA Planner
Poli Achával ONIRIA\TBWA Producer

FOLLOW2UNFOLLOW
Advertiser :PUERTO RICO GOVERNMENT
Product :CORRECTIONAL AND REHABILITATION DEPARTMENT
Entrant :STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO
Type of Entry :Sectors & Services
Category :Public Sector
Title :FOLLOW2UNFOLLOW
Advertiser/Client :PUERTO RICO GOVERNMENT
Product/Service :CORRECTIONAL AND REHABILITATION DEPARTMENT
Entrant Company : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO
Media Agency : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO


Name Company Position
Alejandro Rosado Starcom MediaVest Group Innovation Director

SMOKING KID

SMOKING KID
Advertiser :THAI HEALTH PROMOTION FOUNDATION
Product :THAI HEALTH PROMOTION FOUNDATION
Entrant :OGILVY & MATHER Bangkok, THAILAND
Type of Entry :Sectors & Services
Category :Public Sector
Title :SMOKING KID
Advertiser/Client :THAI HEALTH PROMOTION FOUNDATION
Product/Service :THAI HEALTH PROMOTION FOUNDATION
Entrant Company : OGILVY & MATHER Bangkok, THAILAND
Advertising Agency : OGILVY & MATHER Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy & Mather Thailand Chief Creative Officer
Wisit Lumsiricharoenchoke Ogilvy & Mather Thailand Executive Creative Director
Taewit Jariyanukulpan/Prasert Vijitpawan Ogilvy & Mather Thailand Creative Director
Denchai Kheereerak/Kris Garford Spindler Ogilvy & Mather Thailand Copywriter
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Asawin Tejasakulsin Ogilvy & Mather Thailand Art Director
Uravasee Chaturongakul Ogilvy & Mather Thailand Agency Producer
Phawit Chitrakorn Ogilvy & Mather Thailand Account Manager
Patsa Attanon Ogilvy & Mather Thailand Account Supervisor
Kittithat Tangsirikit Director
Kittithat Tangsirikit/Nunthapan Swangdee Cinematographer
Tatcha Ngamkala Film Producer
Dear Charungkhon Editor
Soundsuite Studio Sound Studio
Songmue Production Film Production Company

MY BLOOD IS RED AND BLACK
Advertiser :HEMOBA / ESPORTE CLUBE VITÓRIA
Product :FOOTBALL TEAM
Entrant :LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Type of Entry :Sectors & Services
Category :Corporate Responsibility
Title :MY BLOOD IS RED AND BLACK
Advertiser/Client :HEMOBA / ESPORTE CLUBE VITÓRIA
Product/Service :FOOTBALL TEAM
Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Advertising Agency : LEO BURNETT TAILOR MADE São Paulo, BRAZIL


Name Company Position
Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer
Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director
Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors
Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors
Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters
Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account
Fernando Sales/André Massuda Leo Burnett Tailor Made Media
Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner
Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer
Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client´s Approval
Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company
Gabriel Teixeira Photography
Audioboutique Sound Company
Wagner Moura Locutor

DONATE YOUR FACEBOOK TIMELINE

DONATE YOUR FACEBOOK TIMELINE
Advertiser :ALZHEIMER'S DISEASE INTERNATIONAL
Product :WORLD ALZHEIMER'S DAY
Entrant :OGILVY GROUP Brussels, BELGIUM
Type of Entry :Technique
Category :Best Use of Social Media
Title :DONATE YOUR FACEBOOK TIMELINE
Advertiser/Client :ALZHEIMER'S DISEASE INTERNATIONAL
Product/Service :WORLD ALZHEIMER'S DAY
Entrant Company : OGILVY GROUP Brussels, BELGIUM
Advertising Agency : OGILVY GROUP Brussels, BELGIUM


Name Company Position
Sam De Win Ogilvy Group Creative Director
Seb De Roover Ogilvy Group Digital Creative Director
Nathalie Strybos Ogilvy Group Copywriter
Brigitte Bourgeois Ogilvy Group Art Director
Anne Baekens Ogilvy Group Agency Producer
Tom Florquin Ogilvy Group Account Manager
Kristel Vanderlinden Ogilvy Group Strategic Planner
Kris Van Hauwermeiren Ogilvy Group Digital Director
Steve Salens Ogilvy Group Web Designer
Rein Deneut Sevenedge Developer
Kris Van Wallendael Sevenedge Project Manager
Hans Buyse Poetry In Motion Producer/Cameraman
Dagmar Duportail Poetry In Motion Director
Karel Vandezande Poetry In Motion Editor
Reinhard Van Bergen Das Pop Music

CIVIL RIGHTS

CIVIL RIGHTS
Advertiser :CIVIL RIGHTS DEFENDERS
Product :CAPTCHA
Entrant :PRIME Stockholm, SWEDEN
Type of Entry :Technique
Category :Best Use of Social Media
Title :CIVIL RIGHTS
Advertiser/Client :CIVIL RIGHTS DEFENDERS
Product/Service :CAPTCHA
PR Agency : PRIME Stockholm, SWEDEN
Entrant Company : PRIME Stockholm, SWEDEN


Name Company Position
Natasha Esbjörnson Civil Rights Defenders Director Of Communications
Tom Beckman Prime Creative Director
Olle Thunberg Prime Creative
Louise Sallander Prime Publicity Specialist
Pär Thunberg Bärnt & Ärnst Developer

CENSORED TWEET
Advertiser :AMNESTY INTERNATIONAL
Product :AMNESTY INTERNATIONAL
Entrant :DDB BRASIL São Paulo, BRAZIL
Type of Entry :Technique
Category :Best Use of Social Media
Title :CENSORED TWEET
Advertiser/Client :AMNESTY INTERNATIONAL
Product/Service :AMNESTY INTERNATIONAL
Entrant Company : DDB BRASIL São Paulo, BRAZIL
Advertising Agency : DDB BRASIL São Paulo, BRAZIL


Name Company Position
Cabana Criacao Cabana Criacao Producer
Marcia Feitosa DDB Brazil Contact
Cica Mattos DDB Brazil Contact
Anderson Passos DDB Brazil Project Manager
Igor Quintella DDB Brazil Art Director
Rodrigo Dorfman DDB Brazil Copywriter
Leonardo Konjedic DDB Brazil Copywriter
Rafael Ferrer DDB Brazil Copywriter
Ana Cecilia Novis DDB Brazil Art Director
Guilherme Cunha DDB Brazil Art Director
Diogo Mello DDB Brazil Creative Director
Alvaro Rodrigues DDB Brazil Executive Creative Director

WAITING. FOR SEVEN YEARS.

Waiting. For Seven Years (. )
Advertiser :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Product :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Entrant :OGILVY GERMANY Frankfurt, GERMANY
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :WAITING. FOR SEVEN YEARS.
Advertiser/Client :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Product/Service :FOUNDATION “FOR LIFE – FOR ORGAN DONATION”
Entrant Company : OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY


Name Company Position
Dr. Stephan Vogel Ogilvy Chief Creative Officer
Tim Stuebane Ogilvy Executive Creative Officer
Birgit van den Valentyn Ogilvy Executive Creative Officer
Matthias Bauer Ogilvy Art Director
Johannes Jost Ogilvy Art Director
Anke Roell Ogilvy Copywriter
Iskra Velichkova Ogilvy Account Management
Anna-Lina Woerner Ogilvy Agency Producer
Thomas Bausenwein Filmmeisterei Director
Thomas Bausenwein/Adam Snyder Filmmeisterei Editor
Dorothee Strohmaier Filmmeisterei Film Producer
Stephan Heinz/Philip Vogt Filmmeisterei DOP
Michael Stapf Performer
Birgit Blome DSO Advertiser's Supervisor

UPPER CLASS PARK BENCH

UPPER CLASS PARK BENCH
Advertiser :VIRGIN ATLANTIC AIRWAYS
Product :VIRGIN ATLANTIC
Entrant :Y&R New York, USA
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :UPPER CLASS PARK BENCH
Advertiser/Client :VIRGIN ATLANTIC AIRWAYS
Product/Service :VIRGIN ATLANTIC
Entrant Company : Y&R New York, USA
Advertising Agency : Y&R New York, USA


Name Company Position
Emma Sanzo Beast Editorial Producer
Elizabeth Krajewski Beast Editorial Executive Producer
Michael Elliot Beast Editorial Editor
Angela Solomon Station Film Line Producer
Caroline Gibney Station Film Executive Producer
Micahel Di Girolamo Station Film Executive Producer
Stephen Orent Station Film Managing Partner
Sam Cadman Station Film Director
Kate Kopperman Y&R New York Account Executive
Todd Cross Y&R New York Group Account Director
Melissa Lander Y&R New York Agency Producer
Chris Northam Y&R New York Creative Director
Eric Jannon Y&R New York Creative Director
Jim Elliott Y&R New York Chief Creative Officer

FAIR GO BRO

FAIR GO BRO
Advertiser :VIRGIN MOBILE AUSTRALIA
Product :VIRGIN MOBILE
Entrant :ONE GREEN BEAN Sydney, AUSTRALIA
Type of Entry :Technique
Category :Celebrity Endorsement
Title :FAIR GO BRO
Advertiser/Client :VIRGIN MOBILE AUSTRALIA
Product/Service :VIRGIN MOBILE
Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA
Entrant Company : ONE GREEN BEAN Sydney, AUSTRALIA


Name Company Position
Steve Coll Havas Worldwide Sydney Executive Creative Director
Kat Thomas One Green Bean Executive Creative Director
Scott Mcintyre Havas Worldwide Sydney Group Account Director
Matt Holmes One Green Bean Senior Account Director
Josh Sandford Havas Worldwide Sydney Account Director
Ross Jauncey Havas Worldwide Sydney Account Director
Jess Makin One Green Bean Senior Account Manager
Monique Pardavi Havas Worldwide Sydney Head Of Broadcast
Matt Kendall One Green Bean Digital Communications Strategist
Vyvyan Hammond One Green Bean Senior Digital Producer
Warrick Nicholson Havas Worldwide Sydney Producer
Lucinda Cole One Green Bean Account Manager
Marissa Davies Havas Worldwide Sydney Account Manager
Jenny Fallon Havas Worldwide Sydney Account Manager
Lucas Jatoba Havas Worldwide Sydney Creative
Jack Nunn Havas Worldwide Sydney Creative
Ben Pearce Havas Worldwide Sydney Creative
Duncan Byrne One Green Bean Social Media Manager
Zoë Condon One Green Bean Community Manager
Lené Ferris One Green Bean Account Coordinator

DEFORESTED FIELD

DEFORESTED FIELD
Advertiser :WWF
Product :WWF
Entrant :GREY 141 GROUP São Paulo, BRAZIL
Type of Entry :Technique
Category :Best use of Broadcast
Title :DEFORESTED FIELD
Advertiser/Client :WWF
Product/Service :WWF
Entrant Company : GREY 141 GROUP São Paulo, BRAZIL
Advertising Agency : GREY 141 GROUP São Paulo, BRAZIL


Name Company Position
Pedro Cappeletti Grey 141 Chief Creative Officer
Pedro Cappeletti Grey 141 Executive Creative Director
Pedro Cappeletti Grey 141 Creative Director
Daniel Perez Grey 141 Creative Director
Lucas Heck Grey 141 Art Director
Eduardo Nose Grey 141 Art Director
Marcos Piccinini Grey 141 Copywriter
Guilherme Camargos Grey 141 Copywriter
Paulo Amaral Grey 141 Copywriter
Natacha Veiga Grey 141 RTVC
Renata Ruas Grey 141 RTVC
Letícia Meira Grey 141 Account Director
Raquel Abdala Grey 141 Account Manager
Alberto Damasceno Grey 141 Account Supervisor
Matheus Ruas Studio Fly Film Director

DAYS OF HOPE

DAYS OF HOPE
Advertiser :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant :SAATCHI & SAATCHI Berlin, GERMANY
Type of Entry :Technique
Category :Best use of Broadcast
Title :DAYS OF HOPE
Advertiser/Client :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product/Service :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY
Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY


Name Company Position
Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director
Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director
Christopher Jones Saatchi & Saatchi Berlin Art Director
Kathrin Schaller Saatchi & Saatchi Berlin Copywriter
Heidi Tzavella Saatchi & Saatchi Berlin International Coordination
Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account
Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer
Luca Danscher/Lukas Remie/Stephan Krause Saatchi & Saatchi Berlin Camera/Film Editing
Jonathan Wulfes Saatchi & Saatchi Berlin Composer/Sounddesign
Søren Haxholm/Denis Guth Saatchi & Saatchi Berlin Production/Director
Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/Jürg Aemmer Saatchi & Saatchi Emea Ecd/Creative Director
Zarko Veljkovic/Dragana Petkovic//Fréderic Nogier/Laura Iane/Marius Tianu/Catali Saatchi & Saatchi Emea Creative Department
Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media
Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management
Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter
Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer
Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea Pr/Communication
Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production
Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director
Zoe Kent Saatchi & Saatchi London PR Manager
Saatchi & Saatchi Romania
Saatchi & Saatchi Russia
Saatchi & Saatchi Poland
Saatchi & Saatchi Serbia
Saatchi & Saatchi Switzerland

INMESSIONANTE

INMESSIONANTE
Advertiser :PEPSICO ARGENTINA
Product :PEPSI
Entrant :ADVERPR Buenos Aires, ARGENTINA
Type of Entry :Technique
Category :Best Use of Sponsorship
Title :INMESSIONANTE
Advertiser/Client :PEPSICO ARGENTINA
Product/Service :PEPSI
Advertising Agency : BBDO ARGENTINA Buenos Aires, ARGENTINA
PR Agency : ADVERPR Buenos Aires, ARGENTINA
Entrant Company : ADVERPR Buenos Aires, ARGENTINA


Name Company Position
Elefante Resonante Sound/Music
Hookup Animation Animation
Poster Production Company
UO Solutions Digital Partner
Daniel Albamonte/Candelaria Zavalia/Antonella Donatti/Daniela Zarlenga BBDO Argentina Account Team
Federico Bluthgen/Joaquín Anderson/Ignacio Dantas Pepsico Argentina Advertiser Supervisor
Natalia Rodoni AdverPR Director
Agustín Suárez BBDO Argentina Copywriter
Veronica Zeta/Rodrigo Lema BBDO Argentina Producers
Verónica Conti BBDO Argentina Interactive Strategies Producer
Gustavo Chiocconi/Josefina Casellas/Maximiliano Ballarini/Laura Sturzenegger BBDO Argentina Art Director
Alejandro Gowland BBDO Argentina Innovation Director
Pablo Tajer BBDO Argentina Director Of Interactive Experiences
Luciano Bellelli BBDO Argentina Creative Director
Ramiro Rodriguez Cohen/Rodrigo Grau BBDO Argentina Executive Creative Directors

MY MATTRESS SAVINGS BANK
Advertiser :DES´S
Product :MATTRESS MANUFACTURER
Entrant :VCCP Madrid, SPAIN
Type of Entry :Technique
Category :Best Launch or Re-launch
Title :MY MATTRESS SAVINGS BANK
Advertiser/Client :DES´S
Product/Service :MATTRESS MANUFACTURER
Entrant Company : VCCP Madrid, SPAIN
Advertising Agency : VCCP Madrid, SPAIN
Advertising Agency 2 : EUROPAPRESS Madrid, SPAIN


Name Company Position
Javier Suso VCCP Spain Managing Director
Beto Nahmad VCCP Spain Executive Creative Director
Oscar Moreno VCCP Spain Creative Director
Javi del Río VCCP Spain Creative Director
David Sousa VCCP Spain Art Director
Walter Belenky VCCP Spain Copywriter
Sergio Riquelme VCCP Spain Copywriter
Laura Soto VCCP Spain Account Manager
Sonia Romero VCCP Spain Art Director
Laia Prades VCCP Spain Art Director
Marta Lucas VCCP Spain Social Media Manager

EXPERIENCE: HALO FOR HALO 4

EXPERIENCE: HALO FOR HALO 4
Advertiser :MICROSOFT
Product :X BOX
Entrant :EDELMAN London, UNITED KINGDOM
Type of Entry :Technique
Category :Best Launch or Re-launch
Title :EXPERIENCE: HALO FOR HALO 4
Advertiser/Client :MICROSOFT
Product/Service :X BOX
PR Agency : EDELMAN London, UNITED KINGDOM
Entrant Company : EDELMAN London, UNITED KINGDOM


Name Company Position
Ruth Warder Edelman Consumer Managing Director
Chris Wilcocks Edelman Consumer Head of Strategy
Gavin Spicer Edelman Consumer Microsoft / Xbox Client Relationship Manager
Jonathan Halliwell Edelman Consumer Account Director
Sophie Rhatigan Edelman Consumer Account Manager
Ryan Whelan Edelman Consumer Account Manager
Charlie Mcwilliams Edelman Consumer Account Executive
Carey Spence Edelman Seattle Senior Account Supervisor
Adrian Simons X Box EMEA Marketing Director
Michael Herrmann X Box Head of EMEA Brand PR & Corporate Reputation
Michael Flatt X Box EMEA Head of Advertising
James Houlton X Box EMEA Group Product Marketing Manager
Jennifer Yi X Box Senior Product Marketing Manager
Rob Semsey X Box Senior PR Manager
Adrian Wainwright X Box International PR Strategy
Frank O'Connor 343 Industries Franchise Development Director
Kiki Wolfkill 343 Industries Executive Producer
Bonnie Ross 343 Industries General Manager

THE BREAD OF MEMORY

THE BREAD OF MEMORY
Advertiser :AMIA
Product :AMIA
Entrant :OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Type of Entry :Technique
Category :Best Use of Media Relations
Title :THE BREAD OF MEMORY
Advertiser/Client :AMIA
Product/Service :AMIA
Entrant Company : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA


Name Company Position
Javier Mentasti Ogilvy & Mather Argentina Executive Creative Director
Maximiliano Maddalena Ogilvy & Mather Argentina Executive Creative Director
Diego Grandi Ogilvy & Mather Argentina Head Of Art
Juan Pablo Carrizo Ogilvy & Mather Argentina Creative Director
Patricio Elfi Ogilvy & Mather Argentina Creative Director
Lucas Antunes/Tomás Gianelli Ogilvy & Mather Argentina Copywriter
Daniel Correa/Maximiliano Elbo Ogilvy & Mather Argentina Art Director
Mariela Seijo Ogilvy & Mather Argentina Account Director
Julieta Real Ogilvy & Mather Argentina Executive Account
Valeria Pinto Parson Argentina Chief Executive Producer
Alejandro Travaglini Parson Argentina Agency Producer
Alejandro Sorín/Patricio Gomez Llambí/Ricardo Levaggi Parson Argentina Edition
Osvaldo Bianco/Ariel Bianco Ogilvy & Mather Argentina Graphic Production
Néctar Música Néctar Música Original Music

MAKE IT TO MUSE

MAKE IT TO MUSE
Advertiser :STUDIO BRUSSELS
Product :MUSIC FOR LIFE
Entrant :MORTIERBRIGADE Brussels, BELGIUM
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :MAKE IT TO MUSE
Advertiser/Client :STUDIO BRUSSELS
Product/Service :MUSIC FOR LIFE
Entrant Company : MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency : VRT Brussels, BELGIUM
Advertising Agency 2 : MORTIERBRIGADE Brussels, BELGIUM


Name Company Position
Phile Bokken Sonicville Sound
Kato Maes Caviar Executive Producer
Audrey Dierckx Caviar Producer
Kaat Beels Caviar Web
Vincent D’halluin Mortierbrigade Strategy
Veerle De Vos Mortierbrigade Client Services Director
Evert Vermeire Mortierbrigade Agency Producer
Tim Arts Mortierbrigade Creative
Stefan Van Den Boogaard Mortierbrigade Creative
Philippe De Ceuster Mortierbrigade Creative Director
Joost Berends Mortierbrigade Creative Director
Jens Mortier Mortierbrigade Creative Director
Gunther Van Acker Studio Brussels Client
Jan Van Biesen Studio Brussels Client
Peter Claes Studio Brussels Client

DAYS OF HOPE

DAYS OF HOPE
Advertiser :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant :SAATCHI & SAATCHI Berlin, GERMANY
Type of Entry :Best Campaign
Category :Best International PR Campaign
Title :DAYS OF HOPE
Advertiser/Client :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Product/Service :DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY
Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY


Name Company Position
Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director
Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director
Christopher Jones Saatchi & Saatchi Berlin Art Director
Kathrin Schaller Saatchi & Saatchi Berlin Copywriter
Heidi Tzavella Saatchi & Saatchi Berlin International Coordination
Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account
Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer
Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing
Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign
Søren Haxholm/Denis Guth Parasol Island Berlin Production/Director
Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/Jürg Aemmer Saatchi & Saatchi Emea ECD/Creative Director
Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/Jürg Aemmer Saatchi & Saatchi Emea Creative Department
Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media
Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management
Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter
Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer
Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea Pr/Communication
Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production
Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director
Zoe Kent Saatchi & Saatchi London PR Manager
Saatchi & Saatchi Romania
Saatchi & Saatchi Russia
Saatchi & Saatchi Poland
Saatchi & Saatchi Serbia
Saatchi & Saatchi Switzerland


Bronze

NATIONAL NIGHT

Mentos: National Night ( )
Advertiser :PERFETTI VAN MELLE
Product :MENTOS
Entrant :BBH ASIA PACIFIC Singapore, SINGAPORE
Type of Entry :Sectors & Services
Category :Consumer Goods, including FMCG and Household Products
Title :NATIONAL NIGHT
Advertiser/Client :PERFETTI VAN MELLE
Product/Service :MENTOS
Entrant Company : BBH ASIA PACIFIC Singapore, SINGAPORE
Advertising Agency : BBH ASIA PACIFIC Singapore, SINGAPORE


Name Company Position
Scott Mcclelland BBH Asia Pacific Executive Creative Director
Adrian Chan BBH Asia Pacific Art Director
Douglas Hamilton BBH Asia Pacific Copywriter
Maurice Wee BBH Asia Pacific Creative Director
Paul Edmonds BBH Asia Pacific Copywriter
Marcus Yuen BBH Asia Pacific Junior Art Director
Uni Lee BBH Asia Pacific Junior Art Director
Ronald Bunaidi BBH Asia Pacific Designer
Charmaine Wong BBH Asia Pacific Tv Producer
Brell Chen BBH Asia Pacific Print Producer
Nicolyn Marino BBH Asia Pacific Digital Producer
David Webster BBH Asia Pacific Business Director
Midori Watanabe BBH Asia Pacific Account Director
Bernice Ooi BBH Asia Pacific Account Executive
James Sowden BBH Asia Pacific Engagement Planning Director
Rachel Filer BBH Asia Pacific Engagement Planner
Fuse Music Production
Walter Teoh Character Illustration
Elena Ho Music Clip Editor
Avantworks Digital Production

TOASTIE KNIFE

TOASTIE KNIFE
Advertiser :WARBURTONS
Product :BAKERY PRODUCTS
Entrant :CLARION COMMUNICATIONS London, UNITED KINGDOM
Type of Entry :Sectors & Services
Category :Consumer Goods, including FMCG and Household Products
Title :TOASTIE KNIFE
Advertiser/Client :WARBURTONS
Product/Service :BAKERY PRODUCTS
PR Agency : CLARION COMMUNICATIONS London, UNITED KINGDOM
Entrant Company : CLARION COMMUNICATIONS London, UNITED KINGDOM


Describe the campaign/entry

Challenge: by 2012, the Great British Breakfast had changed beyond recognition - and understanding this change was vital to Warburtons, the UK’s #1 Bakery brand and a family owned business with long-standing commitment to meeting families’ needs; the challenge was to associate Warburtons with Breakfast, as part of a nationwide PR campaign.

Objectives: demonstrate understanding of the needs of the modern British family and associate the brand with Breakfast.

Strategy: commission independent research to understand the Great British Breakfast occasion - and identify PR opportunities to position Warburtons as a forward thinking breakfast brand.

Execution to outcome: the report covered all aspects of breakfast - media consumption, preferred foods, regional nuances and challenges consumers face in relation to breakfast. One key finding was that Brits find spreading cold butter straight from the fridge onto toast one of their biggest breakfast frustrations.

And as baker of the UK’s number one selling loaf, 'Toastie', Warburtons felt compelled to help solve this frustration by creating Warburtons Toastie Knife, a one-off branded prototype butter knife with heated, battery-powered element operating at 48ºC, the optimum temperature to soften butter - and launched it via traditional and social media, with supporting infographic, YouTube video and ‘#toastieknife’ hashtag.

The result: the nation talking about Warburtons in relation to breakfast, through national print, online and broadcast coverage, in-depth online and social media conversation, and global interest.

Warburtons senior brand manager: "Toastie Knife achieved the PR Holy Grail: getting people talking about our brand and products in general conversation."
 

Describe the brief from the client

Real consumer insight was required to develop a campaign that would resonate with consumers, generate word of mouth, ‘own’ the breakfast occasion on a national scale, targeting in particular two target audience groups:

1. ‘Bakery Bunch’: mass market mums aged 35-44 (social media is a key element in their lives)
2. ‘Wholesome Hearties’: empty nesters aged 45+
 

Results

Results: 88 x branded news/feature items (100% positive) across all UK media; estimated 10,000 Twitter reach, 31,000 Facebook reach, estimated 20,000 Google+ reach; 100,000+ YouTube Views in seven days: www.youtube.com/watch?v=9E_DDsZ8bEM

Campaign = 8:1 ROI (187m reach).

Subsequent independent research: 59% of respondents agreed more that Warburtons "is an innovative brand", 57% agreed more that Warburtons "responds to customers' needs".

Warburtons contacted by Madridfusion International Gastronomy summit organisers to announce it had won ‘design and technical innovation’ award.

Warburtons senior brand manager: "Toastie Knife achieved the PR Holy Grail: getting people talking about our brand and products in general conversation."

Marketing magazine published its iProspect Engagement Index (how much consumers interact with brands on Facebook) for the activity period: Warburtons scored 9.1%, indicating around one in 10 actively responded in previous week - making Warburtons THIRD most engaged-with brand among UK Facebook users.

Warburtons is considering taking Toastie Knife to market.
 

Execution

Independent research of 2,753 adults was conducted in March 2012, which was collated with insight from Kantar, Nielson and Him! data. This research was then used to create The Warburtons Great British Breakfast Report, an eight-page hardcopy report.

The big idea: Warburtons Toastie Knife - the world’s first heated butter knife, with battery-operated element. The name itself was picked to provide product association, as ‘Toastie Loaf’ is the UK’s number one selling bread.

A specialist agency was selected to produce a branded prototype, while supporting media collateral was created including press release, lifestyle photography, infographic, ‘#toastieknife’ hashtag and 90-second ‘How to spread the perfect slice of toast’ video.

The news story, with supporting collateral, was sold into national print, broadcast and online media - while the video was placed on YouTube and announced via Warburtons Facebook and Twitter accounts, to generate social media buzz.
 

The Situation

Warburtons is a fifth-generation family baker, and both the UK’s largest bakery brand and second biggest grocery brand, after Coca-Cola.

To help promote Bakery - and Warburtons - as first choice at breakfast, the campaign needed to associate Warburtons with breakfast AND place it at the forefront of consumers’ minds when making breakfast purchasing decisions.
 

The Strategy

To identify a tactical idea to help associate Warburtons with breakfast, it was vital to first identify a consumer need within the breakfast occasion via research - and then create a solution to the problem, with a tactic that would work in both traditional (print, broadcast and online) and social media. And all the while generate real talkability.

The activity ultimately needed to combine research and insight with a fun idea which could provide great media appeal - and as Warburtons is a company steeped in over 135 years of history, it also needed to be ‘forward thinking’ and innovative, ensuring the brand was associated with the modern breakfast experience.
 

VOICE DRIVER

VOICE DRIVER
Advertiser :NISSAN
Product :NISSAN
Entrant :TBWA\HAKUHODO Tokyo, JAPAN
Type of Entry :Sectors & Services
Category :Automotive and Transport
Title :VOICE DRIVER
Advertiser/Client :NISSAN
Product/Service :NISSAN
Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN


Name Company Position
Miki Matsui TBWA Hakuhodo Chief Creative Officer
Kazuto Fukushima TBWA Hakuhodo Exective Creative Director
Takayuki Nizawa TBWA Hakuhodo Creative Director
Kenya Takao TBWA Hakuhodo Copy Writer
Kenta Ikoma TBWA Hakuhodo Copy Writer
Naoto Ichikawa TBWA Hakuhodo Copy Writer
Shawn Schrader TBWA Hakuhodo Art Director
Takuma Fujii TBWA Hakuhodo Interactive Producer
Hideki Sugimasa Kayac Producer
Hirofumi Nobuta Hakuhodo Products Producer
Yasuyuki Fukatsu Kayac Director
Takashi Murai Kayac Technical Director/Front End Engineer
So Matsuda Kayac Front End Engineer/Device Engineer
Koki Ibukuro Kayac Device Engineer
Fumitaka Kimizuka Kayac Device Engineer
Mitsunari Sugiyama Kayac System Engineer
Kazuhiro Hashimoto Kayac Designer
Keisuke Mizusako Aoi Pro. Movie Producer
Hiroshi Kikuchi The Directors Guild Movie Director
Shinya Imoto Redhill Post Production Superviser

THE AUDIOGUIDE PROJECT
Advertiser :TOCHKA G
Product :THE MOSCOW MUSEUM OF EROTIC ART
Entrant :Y&R RUSSIA Moscow, RUSSIA
Type of Entry :Sectors & Services
Category :Media, Arts and Entertainment
Title :THE AUDIOGUIDE PROJECT
Advertiser/Client :TOCHKA G
Product/Service :THE MOSCOW MUSEUM OF EROTIC ART
Entrant Company : Y&R RUSSIA Moscow, RUSSIA
Advertising Agency : Y&R RUSSIA Moscow, RUSSIA


Name Company Position
Max Tucker Young & Rubicam FMS Russia Vice President
Marco Cremona Young & Rubicam FMS Russia Executive Creative Director
Andrey Pavlov Young & Rubicam FMS Russia Client Service Director
Federico Fanti Young & Rubicam FMS Russia Senior Art Director
Anton Zimin Young & Rubicam FMS Russia Senior Copywriter
Ilia Uturgauri Young & Rubicam FMS Russia Producer
Alexander Perminov Adservice CG Producer

ICELAND BY ANOTHER NAME
Advertiser :PROMOTE ICELAND
Product :ICELAND
Entrant :THE BROOKLYN BROTHERS London, UNITED KINGDOM
Type of Entry :Sectors & Services
Category :Travel, Tourism & Leisure
Title :ICELAND BY ANOTHER NAME
Advertiser/Client :PROMOTE ICELAND
Product/Service :ICELAND
Entrant Company : THE BROOKLYN BROTHERS London, UNITED KINGDOM
Advertising Agency : THE BROOKLYN BROTHERS London, UNITED KINGDOM
PR Agency : ISLENSKA London, ICELAND


Name Company Position
Islenska Creative Agency
The Brooklyn Brothers Creative Agency

100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Advertiser :TOURISM NEW ZEALAND
Product :100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Entrant :WHYBIN\TBWA AUCKLAND, NEW ZEALAND
Type of Entry :Sectors & Services
Category :Travel, Tourism & Leisure
Title :100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Advertiser/Client :TOURISM NEW ZEALAND
Product/Service :100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Entrant Company : WHYBIN\TBWA AUCKLAND, NEW ZEALAND
Advertising Agency : WHYBIN\TBWA AUCKLAND, NEW ZEALAND
PR Agency : ELEVEN/PR Auckland, NEW ZEALAND


Name Company Position
Kelly Bennett Eleven PR Managing Partner
Sam Kwan/Patrick Li Whybin\TBWA\DAN Auckland Developer
Andrew Zen/Nigel Mchardy Whybin\TBWA\DAN Auckland Production Specialist
Louise Leitch Whybin\TBWA\DAN Auckland Project Manager
Stephanie Creasey Whybin\TBWA\DAN Auckland Account Director
Julia Mckee/Lynlee Smith Whybin\TBWA\DAN Auckland Account Management
Ross Howard Whybin\TBWA\DAN Auckland Digital Creative Director
Darryl Ward Curious Director
Matt Noonan Curious Executive Producer
Andy Mauger Curious Producer
Natasja Barclay Whybin\TBWA\DAN Auckland Group Head
Curious Curious Production Company
Mandy Eckford Whybin\TBWA\DAN Auckland Account Director
Hristos Varouhas Whybin\TBWA Sydney Strategist
Julie Maciver Whybin\TBWA\DAN Auckland Planner
Chris Lewis/Jonathon Mead Whybin\TBWA\DAN Auckland Designer
Cece Chu/Craig Brooks/Andy Blood Whybin\TBWA\DAN Auckland Art Director
Ryan Price/Andy Blood/Tammy Keegan/Lucy Morgan Whybin\TBWA\DAN Auckland Copywriter
Mark Zeman Whybin\TBWA\DAN Auckland Creative Director
Andy Blood/Matty Burton/Dave Bowman Whybin\TBWA\DAN Auckland, Whybin\TBWA Sydney Executive Creative Director

WE ARE DAVID BAILEY

WE ARE DAVID BAILEY
Advertiser :SAMSUNG
Product :NX CAMERA
Entrant :CHEIL UK, UNITED KINGDOM
Type of Entry :Sectors & Services
Category :Technology and Manufacturing
Title :WE ARE DAVID BAILEY
Advertiser/Client :SAMSUNG
Product/Service :NX CAMERA
Entrant Company : CHEIL UK, UNITED KINGDOM
Advertising Agency : CHEIL UK, UNITED KINGDOM
PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM


Name Company Position
Logan Wilmont Cheil UK ECD
Andy Day Cheil UK Creative
Chris Lawson Cheil UK Creative
Simon Friedberg Cheil UK Creative
Matt Pye Cheil UK MD
Tony Evans Cheil UK Planning Director
Fraser Campbell Cheil UK Account Director
Tara Davanzati Cheil UK Strategic Analyst
Kevin Durley Cheil UK Technical Director
Sian Brigg Cheil UK Business Director

MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY

MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY
Advertiser :INSPIRED BY THE 92ND STREET Y WITH THE SUPPORT OF THE UNITED NATIONS FOUNDATION
Product :#GIVINGTUESDAY
Entrant :HAVAS PR New York, USA
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY
Advertiser/Client :INSPIRED BY THE 92ND STREET Y WITH THE SUPPORT OF THE UNITED NATIONS FOUNDATION
Product/Service :#GIVINGTUESDAY
PR Agency : HAVAS PR New York, USA
Entrant Company : HAVAS PR New York, USA


Name Company Position
Marian Salzman Havas PR North America CEO
Amy Freeland Fenton Communications Account Director
Susan McPherson Fenton Communications Senior Vice President/Director of Global Marketing
Adam Hirsh Edelman PR Supervising Vice President/Emerging Media and Technology
Dynamic Signal
Chrysula Winegar Trumeau Principal
Sharon Feder Mashable Chief Operating Officer
Patty Huber Morrissey Groupon Manager of Groupon Grassroots
Libby Leffler Facebook Strategic Partner Manager
Beverly Greenfield 92nd Street Y Director/Public/Media Relations
Asha Curran 92nd Street Y Director for Center for Innovation/Social Impact
Jessica Schneider 92nd Street Y Director/Programming/Outreach

DEMAND EQUAL PAY
Advertiser :YWCA AUCKLAND
Product :CHARITY
Entrant :DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :DEMAND EQUAL PAY
Advertiser/Client :YWCA AUCKLAND
Product/Service :CHARITY
Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
PR Agency : MANGO COMMUNICATIONS Auckland, NEW ZEALAND


Name Company Position
Andy Fackrell DDB Group New Zealand Executive Creative Director
Steve Kane DDB Group New Zealand Creative Director
Jonathan Mcmahon DDB Group New Zealand Copywriter/Art Director
Lisa Fedyszyn DDB Group New Zealand Art Director/Copywriter
Simone Louis DDB Group New Zealand Copywriter/Art Director
Toby Morris DDB Group New Zealand Art Director/Copywriter
Jane Mill DDB Group New Zealand Agency Producer
Jenny Travers DDB Group New Zealand Account Director
Andy Robilliard DDB Group New Zealand Print Producer
Amanda Summersby DDB Group New Zealand Print Designer
Aaron Goldring DDB Group New Zealand Creative Director
Matt Webster DDB Group New Zealand Copywriter/Art Director
Ben Barnes DDB Group New Zealand/RAPP Tribal Art Director/Copywriter
Sam Schrey DDB Group New Zealand/RAPP Tribal Senior Interactive Designer
Paul Pritchard DDB Group New Zealand/RAPP Tribal Digital Services Director
Robbie Boyd DDB Group New Zealand/RAPP Tribal Developer
Jarrad Edwards DDB Group New Zealand/RAPP Tribal Developer
Bob Glancy DDB Group New Zealand/Mango Group Account Director
Sean Brown DDB Group New Zealand/Mango Account Director
Rebecca Rassie DDB Group New Zealand/Mango Account Manager

FREE THE FORCED!

FREE THE FORCED!
Advertiser :UNITED NATIONS ASSOCIATION OF GERMANY
Product :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant :CHEIL GERMANY Schwalbach , GERMANY
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :FREE THE FORCED!
Advertiser/Client :UNITED NATIONS ASSOCIATION OF GERMANY
Product/Service :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant Company : CHEIL GERMANY Schwalbach, GERMANY
Advertising Agency : CHEIL GERMANY Schwalbach, GERMANY
Advertising Agency 2 : PP AGENDA Frankfurt, GERMANY


Name Company Position
Roland Rudolf Cheil Germany Executive Creative Director
Thomas Schroeder Cheil Germany Creative Director
Joern Welle Cheil Germany Creative Director
Arnab Biswas Cheil Germany Head Of Design
Fernanda Roedel Cheil Germany Creative Concepter
Thilo Mueller-Ohldach Cheil Germany Copywriter
Ian Lit Shen Lim Cheil Germany Art Director
Moritz Gillrath Cheil Germany Creative Specialist
Volker Selle Cheil Germany President
Yung Kyu Tomas Lee Cheil Germany Account Director
Anna-Sophie Johannes Cheil Germany Account Executive
Younghae Suh Cheil Germany Account Executive
Katharina Fahnl Cheil Germany Social Media Planner
Maximilian Ofer Cheil Germany Project Manager Digital
Roman Laufer Cheil Germany Project Manager
Dunja Habib Cheil Germany Event Manager
Kai Hartung Cheil Germany Producer
Suzane Papac Cheil Germany Project Manager
Peter Kirsch Senior Screen Designer

CIVIL RIGHTS

CIVIL RIGHTS
Advertiser :CIVIL RIGHTS DEFENDERS
Product :CAPTCHA
Entrant :PRIME Stockholm, SWEDEN
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :CIVIL RIGHTS
Advertiser/Client :CIVIL RIGHTS DEFENDERS
Product/Service :CAPTCHA
PR Agency : PRIME Stockholm, SWEDEN
Entrant Company : PRIME Stockholm, SWEDEN


Name Company Position
Natasha Esbjörnson Civil Rights Defenders Director Of Communications
Tom Beckman Prime Creative Director
Olle Thunberg Prime Creative
Louise Sallander Prime Publicity Specialist
Pär Thunberg Bärnt & Ärnst Developer

THE AIRFOOD PROJECT

THE AIRFOOD PROJECT
Advertiser :LES RESTAURANTS DU COEUR
Product :THE EUROPEAN FOOD AID
Entrant :HAVAS WORLDWIDE PARIS, FRANCE
Type of Entry :Sectors & Services
Category :Charity and Not for Profit
Title :THE AIRFOOD PROJECT
Advertiser/Client :LES RESTAURANTS DU COEUR
Product/Service :THE EUROPEAN FOOD AID
Entrant Company : HAVAS WORLDWIDE PARIS, FRANCE
Advertising Agency : HAVAS WORLDWIDE PARIS, FRANCE


Name Company Position
Coffre Christophe Havas Paris Creative Director
Blanc Guillaume Havas Paris Copywriter
Gadesaude Nicolas Havas Paris Art Director
Camille Blow Lesage Havas Paris Agency Producer
Meldener Virginie Havas Paris Agency TV Producer
Nathan Besse Stink Director
Greg Panteix Stink Producer
Elodie Doritch Nightshift Post Production
Hugo Lemant/Nathan Besse Nightshift Editor

WATCH YOUR MOUTH!

WATCH YOUR MOUTH!
Advertiser :CALL ME
Product :TELCO
Entrant :LEAD AGENCY Copenhagen, DENMARK
Type of Entry :Sectors & Services
Category :Corporate Communication
Title :WATCH YOUR MOUTH!
Advertiser/Client :CALL ME
Product/Service :TELCO
Advertising Agency : JANGAARD, MARK & KO Copenhagen, DENMARK
PR Agency : LEAD AGENCY Copenhagen, DENMARK
Entrant Company : LEAD AGENCY Copenhagen, DENMARK


Name Company Position
Mikkel Jangaard Jangaard, Mark & Ko Concept Developer
Marie Mark Jangaard, Mark & Ko Concept Developer
Jacob Holst Andersen LEAD Agency Senior Advisor
Kresten Schultz Jørgensen LEAD Agency CEO

IMPOSSIBLE ORCHESTRA

IMPOSSIBLE ORCHESTRA
Advertiser :DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS
Product :CARE AWARE
Entrant :McCANN MELBOURNE, AUSTRALIA
Type of Entry :Sectors & Services
Category :Public Sector
Title :IMPOSSIBLE ORCHESTRA
Advertiser/Client :DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS
Product/Service :CARE AWARE
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTRALIA
PR Agency : PORTER NOVELLI MELBOURNE, AUSTRALIA


Name Company Position
John Mescall McCann Melbourne Executive Creative Director
Pat Baron McCann Melbourne Creative Director
Matt Stoddart McCann Melbourne Art Director
Natasha Wood McCann Melbourne Copywriter
Scott Hall McCann Melbourne Designer
Pat Baron McCann Melbourne Designer
Adrian Mills McCann Melbourne Group Account Director
Megan Jones McCann Melbourne Senior Account Manager
Jo Alach McCann Melbourne Agency Producer
Aaron Wilson Airbag Productions Director
Katrina Fleming Airbag Productions Producer
Victoria Conners-Bell Airbag Productions Producer
Brett Kelly Airbag Productions Music
John Mescall McCann Melbourne Copywriter
Pat Baron McCann Melbourne Art Director

FACEBOOK IN YOUR PANTS

FACEBOOK IN YOUR PANTS
Advertiser :FINNISH HIV COUNCIL
Product :HIV AWARENESS
Entrant :McCANN WORLDGROUP HELSINKI, FINLAND
Type of Entry :Sectors & Services
Category :Public Sector
Title :FACEBOOK IN YOUR PANTS
Advertiser/Client :FINNISH HIV COUNCIL
Product/Service :HIV AWARENESS
Entrant Company : McCANN WORLDGROUP HELSINKI, FINLAND
Advertising Agency : McCANN WORLDGROUP HELSINKI, FINLAND


Name Company Position
Jyrki Poutanen McCann WorldGroup Helsinki Creative Director
Timo Silvennoinen McCann WorldGroup Helsinki Creative Director
Jyrki Poutanen McCann WorldGroup Helsinki AD
Timo Silvennoinen McCann WorldGroup Helsinki Copywriter
Kari Mikkonen McCann WorldGroup Helsinki Graphic Designer
Piia Seppälä McCann WorldGroup Helsinki Graphic Designer
Kim Takala McCann Worldgroup Helsinki Graphic Designer
Joni Lyytikäinen McCann WorldGroup Helsinki Graphic Designer
Yrjö Haavisto McCann WorldGroup Helsinki Producer
Jyrki Poutanen McCann WorldGroup Helsinki Producer
Petteri Lillberg McCann WorldGroup Helsinki
Ragnar Jansson Ragnar Jansson Productions Director
Sami Syrjä Fake Graphics Helsinki Animation
Marko Nyberg Sound
Markus Johnson Post Control Post
Eric Ericsson
Patrik Brodin
Regina Törnwall
Husky Rescue

THE ENEMIES OF DESPAIR

THE ENEMIES OF DESPAIR
Advertiser :THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN)
Product :THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN)
Entrant :PRIME Stockholm, SWEDEN
Type of Entry :Sectors & Services
Category :Internal Communications
Title :THE ENEMIES OF DESPAIR
Advertiser/Client :THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN)
Product/Service :THE SWEDISH SOCIAL INSURANCE AGENCY (FÖRSÄKRINGSKASSAN)
PR Agency : PRIME Stockholm, SWEDEN
Entrant Company : PRIME Stockholm, SWEDEN


Name Company Position
Tom Beckman Prime Creative Director
Malin Severin Prime Project Manager
Russell Mattinson Prime Internal Communications Specialist
Mathias Murman Prime Publicity Specialist
Markus Gustafsson Prime Senior Strategic Advisor
Per Hansen Prime Senior Account Executive
Marcus Wenner Prime Planner

THE HUMAN YOUTUBE PLAYER

THE HUMAN YOUTUBE PLAYER
Advertiser :PUBLICIS GROUPE
Product :PUBLICIS GROUPE WISHES 2013
Entrant :DIGITAS FRANCE Levallois Perret, FRANCE
Type of Entry :Sectors & Services
Category :Internal Communications
Title :THE HUMAN YOUTUBE PLAYER
Advertiser/Client :PUBLICIS GROUPE
Product/Service :PUBLICIS GROUPE WISHES 2013
Entrant Company : DIGITAS FRANCE Levallois Perret, FRANCE
Advertising Agency : DIGITAS FRANCE Levallois Perret, FRANCE


Name Company Position
Amélie Cruchet Digitas France RP-Project Manager
Frederic Roux Digitas France Art Director
Brice D'annoville Digitas France Flash Director
Thibault Perret Digitas France Flash Programmer
Philippe Bordachar Digitas France Technical Project Manager
Jeremy Vissio Digitas France Motion Designer
Alix Goelen Digitas France Project Manager
Philippe Pinel Digitas France Creative
Frederick Lung Digitas France Creative
Nicolas Thiboutot Digitas France Creative Director
Bridget Jung Digitas France Chief Creative Officer
WAM Production company

BRIDGE OF LIFE

BRIDGE OF LIFE
Advertiser :SAMSUNG LIFE INSURANCE
Product :SAMSUNG LIFE INSURANCE
Entrant :CHEIL WORLDWIDE Seoul, SOUTH KOREA
Type of Entry :Sectors & Services
Category :Corporate Responsibility
Title :BRIDGE OF LIFE
Advertiser/Client :SAMSUNG LIFE INSURANCE
Product/Service :SAMSUNG LIFE INSURANCE
Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA


Name Company Position
Jeongkeun Yoo Cheil Worldwide Chief Creative Officer
Thomas Hongtack Kim Cheil Worldwide Executive Creative Director
Joohoon Lee Cheil Worldwide Creative Director
Hyungkyun Oh Cheil Worldwide Art Director
Jaeyeon Kim Cheil Worldwide Art Director
Minjoo Kim Cheil Worldwide Art Director
Jiyeon Choi Cheil Worldwide Art Director
Jinwoo Ryu Cheil Worldwide Art Director
Chaehoon Lee Cheil Worldwide Art Director
Youngjun Kim Cheil Worldwide Copywriter
Yukyung Joo Cheil Worldwide Copywriter
Yongkyu Choi Cheil Worldwide Copywriter
Jieun Park Cheil Worldwide Copywriter
Jungho Park Cheil Worldwide Account Director
Kyungtae Kim Cheil Worldwide Account Executive
Inyoung Lee Cheil Worldwide Account Executive
Chang-Hwa Yeo Ex Creative Technical Director
Taejin Kang Ex Creative Technical Designer
Myeongjoon Joo Ex Creative Technical Designer

LIFEBUOY ROTI REMINDER

LIFEBUOY ROTI REMINDER
Advertiser :HINDUSTAN UNILEVER
Product :LIFEBUOY
Entrant :OGILVY & MATHER INDIA Mumbai, INDIA
Type of Entry :Sectors & Services
Category :Corporate Responsibility
Title :LIFEBUOY ROTI REMINDER
Advertiser/Client :HINDUSTAN UNILEVER
Product/Service :LIFEBUOY
Entrant Company : OGILVY & MATHER INDIA Mumbai, INDIA
Advertising Agency : OGILVY & MATHER INDIA Mumbai, INDIA
Media Agency : MINDSHARE FULCRUM Mumbai, INDIA


Name Company Position
Abhijit Avasthi Ogilvy & Mather India National Creative Director
Rajiv Rao Ogilvy & Mather India National Creative Director
Vipul Salvi Ogilvy & Mather India National Creative Director (OgilvyAction)
Daniel Comar Ogilvyaction Regional Executive Creative Director (Asia Pacific)
Aarti Nichlani Ogilvy & Mather India Creative Director Copy
Sanjeev Singh Ogilvy & Mather India Creative Controller
Neelam Nagrale Ogilvy & Mather India Creative Controller
Shripad Paturkar Ogilvy & Mather India Senior Art Director
Saurabh Chandekar Ogilvy & Mather India Creative Supervisor
Praveen Chavan Ogilvy & Mather India Creative Supervisor
Tushar Kadam Ogilvy & Mather India Art Director
Shrikant Bhojane Ogilvy & Mather India Senior Visualiser
Samir Gupte Ogilvy & Mather India President OgilvyAction
Tarun Gupta Ogilvy & Mather India Senior Account Executive
Vishal Mangalorkar @infiniti Films Director
Pria Mundra Producer
Karthik Ganesh Director Of Photography
Rizwan Maple Editor

TREE CONCERT

TREE CONCERT
Advertiser :FRIENDS OF THE EARTH
Product :NATURE PROTECTION (PRO BONO CAMPAIGN)
Entrant :KETCHUM PLEON Berlin, GERMANY
Type of Entry :Sectors & Services
Category :Environmental PR
Title :TREE CONCERT
Advertiser/Client :FRIENDS OF THE EARTH
Product/Service :NATURE PROTECTION (PRO BONO CAMPAIGN)
Advertising Agency : BBDO GERMANY Düsseldorf, GERMANY
PR Agency : KETCHUM PLEON Berlin, GERMANY
Entrant Company : KETCHUM PLEON Berlin, GERMANY


Name Company Position
Andrea Kuschner ARRI Mitte Post Production
Michael Pflanz/Markus Kuhn Planz Produktionservice Producer
Mat Neidhardt Gang of Berlin Production Company
Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer
Emily Dietzsch BBDO Live Account Manager Events
Frank Hagele BBDO Live Managing Director of Events
Joris Jonker/Mia Lucker BBDO Proximity Account Managers
Sebastion Schlosser BBDO Proximity Client Service Director
Dirk Spakowski BBDO Proximity Managing Director
Robert Bilz Illustrator
Rene Bieder/Yassin Taibi BBDO Proximity Online Conception
Lukas Liske BBDO Proximity Copywriter
Daniel Schweinzer BBDO Proximity Art Director
Jan Harbeck/David Mously BBDO Proximity Creative Managing Director
Wolfgang Schneider BBDO Germany Chief Creative Officer
Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR
Christof Biggeleben Ketchum Pleon Head of Campaigning
Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists
Jan Harbeck BBDO Proximity Creative Director

THE WORLD'S MOST POWERFUL BANNER

THE WORLD'S MOST POWERFUL BANNER
Advertiser :NECKERMANN
Product :NECKERMANN.DE
Entrant :OGILVY GERMANY Frankfurt, GERMANY
Type of Entry :Sectors & Services
Category :Crisis and Issue Management
Title :THE WORLD'S MOST POWERFUL BANNER
Advertiser/Client :NECKERMANN
Product/Service :NECKERMANN.DE
Entrant Company : OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY


Name Company Position
Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer
Matthias Storath Ogilvy Germany Executive Creative Director
Helmut Meyer Ogilvy Germany Creative Director
Dr. Stephan Vogel Ogilvy Germany Copywriter
Christoph Isenbuerger Ogilvy Germany Account Management
Tibor Henseler Ogilvy Germany Account Management
Sabina Pal Ogilvy Germany Creative Planning
Hanna Maschke Neckermann Advertiser's Supervisor
Heiko Klauer Ogilvy Germany Advertiser's Supervisor

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS
Advertiser :U.S. FARMERS AND RANCHERS ALLIANCE (USFRA)
Product :NON-PROFIT FARMER AND RANCHER LED ALLIANCE
Entrant :KETCHUM Los Angeles, USA
Type of Entry :Sectors & Services
Category :Crisis and Issue Management
Title :FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS
Advertiser/Client :U.S. FARMERS AND RANCHERS ALLIANCE (USFRA)
Product/Service :NON-PROFIT FARMER AND RANCHER LED ALLIANCE
PR Agency : KETCHUM Los Angeles, USA
Entrant Company : KETCHUM Los Angeles, USA


Name Company Position
Melissa Kinch Ketchum Partner/Associate Director/North American Corporate Practice
Linda Eatherton Ketchum Partner/Director Global Food/Nutrition Practice
Bill Zucker Ketchum Partner/Midwest Director
Maxine Enciso Ketchum VP/Management Supervisor
Gur Tsabar Ketchum SVP/Digital Strategy/Innovation
Mary Seltzer Ketchum Vice President
Rodger Wasson Ketchum Consultant To Ketchum
Claire Castillo Ketchum Svp/Head Of Brand Integration
Kim Essex Ketchum SVP/Food And AG
Katie Armitstead Ketchum Assistant Account Executive
Erika Poppelreiter Ketchum Account Supervisor
Dane Roth Ketchum Vice President
Tara Raeber Ketchum Managing Account Supervisor
Cindy Hackmann USFRA Assistant General Manager
Hugh Whaley USFRA General Manager
Abby Rinne USFRA Affiliate/Industry Relations Manager
Penny Key USFRA Project Coordinator
Lisa Cassady USFRA Internal Communications Manager
Keith Yazmir Maslansky + Partners Partner
Jennifer Dahm Maslansky + Partners Senior Director/Language Strategy

PARENTAL MULTITASKING

PARENTAL MULTITASKING
Advertiser :THE SWEDISH CIVIL CONTINGENCIES AGENCY
Product :PUBLIC SERVICE
Entrant :PRIME Stockholm, SWEDEN
Type of Entry :Technique
Category :Best Use of Digital PR
Title :PARENTAL MULTITASKING
Advertiser/Client :THE SWEDISH CIVIL CONTINGENCIES AGENCY
Product/Service :PUBLIC SERVICE
PR Agency : PRIME Stockholm, SWEDEN
Entrant Company : PRIME Stockholm, SWEDEN


Name Company Position
Lisa Hedin Prime Key Account Manager
Shirin Hirmand Prime Project Manager
Olle Thunberg Prime Art Director
Peter Lindgren Prime Creative Director
Anna-Karin Grenninger Prime Media Specialist
Erik Håkansson Mandarin Film Producer
Tobias Nilsson Mandarin Film Producer
Sofia Bredenberg Oakwood Creative Digital Agency Production Manager Web
Sebastian Broms Oakwood Creative Digital Agency Creative Manager Web
Emil Säll Oakwood Creative Digital Agency Web Developer

THE MOST POWERFUL ARM EVER INVENTED

THE MOST POWERFUL ARM EVER INVENTED
Advertiser :SAVE OUR SONS & DUCHENNE FOUNDATION
Product :DUCHENNE MUSCULAR DYSTROPHY CHARITY
Entrant :RED AGENCY Sydney, AUSTRALIA
Type of Entry :Technique
Category :Best Use of Digital PR
Title :THE MOST POWERFUL ARM EVER INVENTED
Advertiser/Client :SAVE OUR SONS & DUCHENNE FOUNDATION
Product/Service :DUCHENNE MUSCULAR DYSTROPHY CHARITY
PR Agency : RED AGENCY Sydney, AUSTRALIA
Entrant Company : RED AGENCY Sydney, AUSTRALIA


Name Company Position
James Wright Red Agency Managing Director
Rachel White Red Agency Associate Director
Jennifer McDermott Red Agency Account Manager
Steve Coll Havas Worldwide Australia Executive Creative Director
Nicole Hetherington Havas Worldwide Australia Art Director
Simon Fowler Havas Worldwide Australia Copywriter
Marissa Davies Havas Worldwide Australia Account Director
Finch Production Company/Creative Agency
Emad Tahtouh Finch Director of Applied Technology And Innovation
Sophie Thiellon Finch Producer
Rob Galluzzo Finch Executive Producer
Alyssa McClelland Finch Director
Reactive Digital Agency
Tim Buesing Reactive Creative Director
Hiedi Clague Reactive Senior Project Manager
Gabriel Tamborini Reactive Art Director
Sudeep Shakya Reactive Senior Developer
Luke Andersen Reactive Front End Developer
Ophenia Liang (Reseo) Search Account Director
Havas Worldwide Australia Advertising Agency

THE BIKE THEFT / VELOFENDERS

THE BIKE THEFT / VELOFENDERS
Advertiser :IR
Product :MAGAZINE
Entrant :WRONG DIGITAL Riga, LATVIA
Type of Entry :Technique
Category :Best Use of Digital PR
Title :THE BIKE THEFT / VELOFENDERS
Advertiser/Client :IR
Product/Service :MAGAZINE
Entrant Company : WRONG DIGITAL Riga, LATVIA
Advertising Agency : WRONG DIGITAL Riga, LATVIA


Name Company Position
Valters Jonats PIKA Creative Director
Oskars Cirsis PIKA Creative Director
Renars Liepins PIKA Creative Director
Martins Zutis PIKA Art Director
Artis Krilovs PIKA Strategic Planner
Voldemars Dudums Dudums Creative Director
Rolands Puhovs Cits Medijs Project Manager

FOLLOW2UNFOLLOW
Advertiser :PUERTO RICO GOVERNMENT
Product :CORRECTIONAL AND REHABILITATION DEPARTMENT
Entrant :STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO
Type of Entry :Technique
Category :Best Use of Social Media
Title :FOLLOW2UNFOLLOW
Advertiser/Client :PUERTO RICO GOVERNMENT
Product/Service :CORRECTIONAL AND REHABILITATION DEPARTMENT
Entrant Company : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO
Media Agency : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO


Name Company Position
Alejandro Rosado Starcom MediaVest Group Innovation Director

TREE CONCERT

TREE CONCERT
Advertiser :FRIENDS OF THE EARTH
Product :NATURE PROTECTION (PRO BONO CAMPAIGN)
Entrant :KETCHUM PLEON Berlin, GERMANY
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :TREE CONCERT
Advertiser/Client :FRIENDS OF THE EARTH
Product/Service :NATURE PROTECTION (PRO BONO CAMPAIGN)
Advertising Agency : BBDO GERMANY Düsseldorf, GERMANY
PR Agency : KETCHUM PLEON Berlin, GERMANY
Entrant Company : KETCHUM PLEON Berlin, GERMANY


Name Company Position
Andrea Kuschner ARRI Mitte Post Production
Michael Pflanz/Markus Kuhn Planz Produktionservice Producer
Mat Neidhardt/Friederike Seifert Gang of Berlin Production Company
Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer
Emily Dietzsch BBDO Live Account Manager Events
Frank Hagele BBDO Live Managing Director of Events
Joris Jonker/Mia Lucker BBDO Proximity Account Managers
Sebastion Schlosser BBDO Proximity Client Service Director
Dirk Spakowski BBDO Proximity Managing Director
Robert Bilz Illustrator
Rene Bieder/Yassin Taibi BBDO Proximity Online Conception
Lukas Liske BBDO Proximity Copywriter
Daniel Schweinzer BBDO Proximity Art Director
Jan Harbeck/David Mously BBDO Proximity Creative Managing Director
Wolfgang Schneider BBDO Germany Chief Creative Officer
Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR
Christof Biggeleben Ketchum Pleon Head Of Campaigning
Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists
Jan Harbeck BBDO Proximity Creative Director

FREE THE FORCED!

FREE THE FORCED!
Advertiser :UNITED NATIONS ASSOCIATION OF GERMANY
Product :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant :CHEIL GERMANY Schwalbach , GERMANY
Type of Entry :Technique
Category :Best Use of Live Events and/or Stunts
Title :FREE THE FORCED!
Advertiser/Client :UNITED NATIONS ASSOCIATION OF GERMANY
Product/Service :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant Company : CHEIL GERMANY Schwalbach, GERMANY
Advertising Agency : PP AGENDA Frankfurt, GERMANY
Advertising Agency 2 : CHEIL GERMANY Schwalbach, GERMANY


Name Company Position
Roland Rudolf Cheil Germany Executive Creative Director
Thomas Schroeder Cheil Germany Creative Director
Joern Welle Cheil Germany Creative Director
Arnab Biswas Cheil Germany Head Of Design
Fernanda Roedel Cheil Germany Creative Concepter
Thilo Mueller-Ohldach Cheil Germany Copywriter
Ian Lit Shen Lim Cheil Germany Art Director
Moritz Gillrath Cheil Germany Creative Specialist
Volker Selle Cheil Germany President
Yung Kyu Tomas Lee Cheil Germany Account Director
Anna-Sophie Johannes Cheil Germany Account Executive
Younghae Suh Cheil Germany Account Executive
Katharina Fahnl Cheil Germany Social Media Planner
Maximilian Ofer Cheil Germany Project Manager Digital
Roman Laufer Cheil Germany Project Manager
Dunja Habib Cheil Germany Event Manager
Kai Hartung Cheil Germany Producer
Suzane Papac Cheil Germany Project Manager
Peter Kirsch Senior Screen Designer

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN
Advertiser :DR PEPPER SNAPPLE GROUP
Product :BEVERAGE/SODA
Entrant :KETCHUM Washington, USA
Type of Entry :Technique
Category :Celebrity Endorsement
Title :MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN
Advertiser/Client :DR PEPPER SNAPPLE GROUP
Product/Service :BEVERAGE/SODA
PR Agency : KETCHUM Washington, USA
Entrant Company : KETCHUM Washington, USA


Name Company Position
Deirdre Middleton Ketchum Vice President/General Manager/Brand Practice
Aj Goodman Ketchum Senior Vice President/Media Relations
Amy Jackson Ketchum Senior Account Executive
Rachel Lader Ketchum Senior Account Executive
Ashley Stoney Ketchum Account Executive
Eddie Moye Ketchum Account Executive
Lauren Samaha Ketchum Associate Account Executive
Lauren Arizmendi Ketchum Associate Account Executive
Chris Hamilton Ketchum Vice President/Senior Media Specialist
Suzanne Lyons Ketchum Vice President/Director/Consumer Media Group
Erica Saviano Tsioutas Ketchum Vice President/Senior Media Specialist
Jen Parsons Ketchum Senior Media Specialist
Margo Schneider Ketchum Vice President/Associate Director
Kristin Loretta Ketchum Account Supervisor
Greg Artkop Dr Pepper Snapple Group Vice President/Corporate Communications/Dr. Pepper
Chris Barnes Dr Pepper Snapple Group Director/Corporate Communications/Dr. Pepper

WE ARE DAVID BAILEY

WE ARE DAVID BAILEY
Advertiser :SAMSUNG
Product :NX CAMERA
Entrant :CHEIL UK, UNITED KINGDOM
Type of Entry :Technique
Category :Celebrity Endorsement
Title :WE ARE DAVID BAILEY
Advertiser/Client :SAMSUNG
Product/Service :NX CAMERA
Entrant Company : CHEIL UK, UNITED KINGDOM
Advertising Agency : CHEIL UK, UNITED KINGDOM
PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM


Name Company Position
Logan Wilmont Cheil UK ECD
Andy Day Cheil UK Creative
Chris Lawson Cheil UK Creative
Simon Friedberg Cheil UK Creative
Matt Pye Cheil UK MD
Tony Evans Cheil UK Planning Director
Fraser Campbell Cheil UK Account Director
Tara Davanzati Cheil UK Strategic Analyst
Kevin Durley Cheil UK Technical Director
Sian Brigg Cheil UK Business Director

NO NAME MATCH

NO NAME MATCH
Advertiser :UNICEF
Product :ID CAMPAIN
Entrant :ONIRIA/TBWA Asuncion, PARAGUAY
Type of Entry :Technique
Category :Best use of Broadcast
Title :NO NAME MATCH
Advertiser/Client :UNICEF
Product/Service :ID CAMPAIN
Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY
Advertising Agency : ONIRIA/TBWA Asuncion, PARAGUAY
PR Agency : DEBROCA Asunción, PARAGUAY


Name Company Position
Camilo Guanes ONIRIA\TBWA Chief Creative Officer
Daniel Achával ONIRIA\TBWA Executive Creative Director
Jorge Tercarioli ONIRIA\TBWA Creative Director
Arturo Valiente ONIRIA\TBWA Creative Director
René López ONIRIA\TBWA Creative
Jorge Collar ONIRIA\TBWA Creative
Sergio Sevega ONIRIA\TBWA Creative
Rodrigo Weiberlen ONIRIA\TBWA Planner
Poli Achával ONIRIA\TBWA Producer

P&G PARALYMPICS MEDAL CEREMONY - GOLDEN MOMENT OF THE GAMES
Advertiser :P&G
Product :P&G
Entrant :FLEISHMAN HILLARD Dublin, IRELAND
Type of Entry :Technique
Category :Best Use of Sponsorship
Title :P&G PARALYMPICS MEDAL CEREMONY - GOLDEN MOMENT OF THE GAMES
Advertiser/Client :P&G
Product/Service :P&G
PR Agency : FLEISHMAN HILLARD Dublin, IRELAND
Entrant Company : FLEISHMAN HILLARD Dublin, IRELAND


Name Company Position
Nathan Homer P&G Global Sports Marketing/Olympics Director
Gill Madden Fleishman-Hillard Dublin Director
Brian Melarkey Fleishman-Hillard Dublin Creative Director
Ellen Ryan Fleishman-Hillard Dublin Senior Client Executive

ENERGY OF THE NATION
Advertiser :EDF ENERGY
Product :ENERGY OF THE NATION
Entrant :WEBER SHANDWICK London, UNITED KINGDOM
Type of Entry :Technique
Category :Best Use of Sponsorship
Title :ENERGY OF THE NATION
Advertiser/Client :EDF ENERGY
Product/Service :ENERGY OF THE NATION
PR Agency : WEBER SHANDWICK London, UNITED KINGDOM
Entrant Company : WEBER SHANDWICK London, UNITED KINGDOM


Name Company Position
Shannon Singh AMV Planner
Suzi Black Havas Account Director
Mark Bustard Ignite Special Projects Director
Rhian Croucher Weber Shandwick Senior Account Manager
Sally Phillips Weber Shandwick Senior Account Manager
Roxanne Kalha Weber Shandwick Associate Director
Emma Robertson Weber Shandwick Associate Director
Katherine Mcgettigan Weber Shandwick Associate Director

PHILIP'S PERFECTCARE MAKES IRONING HOT

PHILIP'S PERFECTCARE MAKES IRONING HOT
Advertiser :PHILIPS UK
Product :PHILIPS PERFECTCARE IRON
Entrant :ONEVOICE CONNECT London, UNITED KINGDOM
Type of Entry :Technique
Category :Best Launch or Re-launch
Title :PHILIP'S PERFECTCARE MAKES IRONING HOT
Advertiser/Client :PHILIPS UK
Product/Service :PHILIPS PERFECTCARE IRON
PR Agency : ONEVOICE CONNECT London, UNITED KINGDOM
Entrant Company : ONEVOICE CONNECT London, UNITED KINGDOM


Name Company Position
Gemma McHenry Philips Marketing Manager/Garment Care
Tina Withington Philips PR Manager
Danielle Daly OneVoice Account Manager
Hannah Feltham OneVoice Associate Director
Kate Hopper OneVoice Practice Director

THE SOIL RESTAURANT

THE SOIL RESTAURANT
Advertiser :PROTOLEAF
Product :100% ORGANIC SOIL
Entrant :TBWA\HAKUHODO Tokyo, JAPAN
Type of Entry :Technique
Category :Best Launch or Re-launch
Title :THE SOIL RESTAURANT
Advertiser/Client :PROTOLEAF
Product/Service :100% ORGANIC SOIL
Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN


Name Company Position
Miki Matsui TBWA\Hakuhodo Chief Creative Officer
Kazoo Sato TBWA\Hakuhodo Executive Creative Director
Tomoki Harada TBWA\Hakuhodo Creative Director/Copywriter
Takahiro Miura TBWA\Hakuhodo PR Planner
Keisuke Shimizu TBWA\Hakuhodo Art Director
Nozomi Imaoka TBWA\Hakuhodo Art Director
Chino Yamaguchi TBWA\Hakuhodo Copywriter
Kaoru Ootani TBWA\Hakuhodo Agency Producer
Miho Majima Initial PR Planner

BEAT FOR ME, ARGENTINA

BEAT FOR ME, ARGENTINA
Advertiser :DANONE ARGENTINA S.A.
Product :VIDACOL
Entrant :KETCHUM ARGENTINA Buenos Aires, ARGENTINA
Type of Entry :Technique
Category :Best Use of Media Relations
Title :BEAT FOR ME, ARGENTINA
Advertiser/Client :DANONE ARGENTINA S.A.
Product/Service :VIDACOL
PR Agency : KETCHUM ARGENTINA Buenos Aires, ARGENTINA
Entrant Company : KETCHUM ARGENTINA Buenos Aires, ARGENTINA


Name Company Position
Pablo Del Bosco +Castro Innovation House Innovation Producer
Nicolas Pimentel +Castro Innovation House Founder
Trinidad Bensusan Danone Argentina S.A. Brand Assistant
Maria Celia Lima Danone Argentina S.A. AMB Sr
Ezequiel Diaz Danone Argentina S.A. Health Affairs Manager
Fernando Ragni Danone Argentina S.A. Senior Brand Manager
Facundo Etchebehere Danone Argentina S.A. Corporate Affairs Director
Tatiana Weiman Ketchum Account Assistant
Victoria Farfan Ketchum Senior Account Executive
Luciana Morana Ketchum Senior Account Executive
Ariel Rosenberg Ketchum Account Director
Gustavo Averbuj Ketchum CEO

FREE THE FORCED!

FREE THE FORCED!
Advertiser :UNITED NATIONS ASSOCIATION OF GERMANY
Product :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant :CHEIL GERMANY Schwalbach , GERMANY
Type of Entry :Technique
Category :Best Use of Media Relations
Title :FREE THE FORCED!
Advertiser/Client :UNITED NATIONS ASSOCIATION OF GERMANY
Product/Service :UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE
Entrant Company : CHEIL GERMANY Schwalbach, GERMANY
Advertising Agency : PP AGENDA Frankfurt, GERMANY
Advertising Agency 2 : CHEIL GERMANY Schwalbach, GERMANY


Name Company Position
Roland Rudolf Cheil Germany Executive Creative Director
Thomas Schroeder Cheil Germany Creative Director
Joern Welle Cheil Germany Creative Director
Arnab Biswas Cheil Germany Head Of Design
Fernanda Roedel Cheil Germany Creative Concepter
Thilo Mueller-Ohldach Cheil Germany Copywriter
Ian Lit Shen Lim Cheil Germany Art Director
Moritz Gillrath Cheil Germany Creative Specialist
Volker Selle Cheil Germany President
Yung Kyu Tomas Lee Cheil Germany Account Director
Anna-Sophie Johannes Cheil Germany Account Executive
Younghae Suh Cheil Germany Account Executive
Katharina Fahnl Cheil Germany Social Media Planner
Maximilian Ofer Cheil Germany Project Manager Digital
Roman Laufer Cheil Germany Project Manager
Dunja Habib Cheil Germany Event Manager
Kai Hartung Cheil Germany Producer
Suzane Papac Cheil Germany Project Manager
Peter Kirsch Senior Screen Designer

THE COUNTRYWIDE JOKE

THE COUNTRYWIDE JOKE
Advertiser :CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL
Product :CARAMBAR
Entrant :FRED & FARID PARIS, FRANCE
Type of Entry :Technique
Category :Best Use of Media Relations
Title :THE COUNTRYWIDE JOKE
Advertiser/Client :CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL
Product/Service :CARAMBAR
Entrant Company : FRED & FARID PARIS, FRANCE
Advertising Agency : FRED & FARID PARIS, FRANCE
PR Agency : LES MERVEILLEUSES Paris, FRANCE


Name Company Position
Fred/Farid Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Creative Directors
Pascal Crifo/François Grouiller/Olivier Aumard/Pierre Jouffray Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Copywriters
Romain Joveneau/Caroline Tang Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Art Direction Assistant
Jalila Levesque/Isabelle Constant/Mourad Ait Elhadj Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Agency Supervisors
Jeremy Zeitoun/Samy Zakari Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Community Management
Les Merveilleuses Pr Brand
Magali Genetay/Magali Mirault Carambar - Kraft Foods Mondelez International Advertising Supervisors

LOVEVILLE

LOVEVILLE
Advertiser :RECKITT BENCKISER
Product :DUREX
Entrant :HAVAS WORLDWIDE MILAN, ITALY
Type of Entry :Technique
Category :Best Use of Media Relations
Title :LOVEVILLE
Advertiser/Client :RECKITT BENCKISER
Product/Service :DUREX
Entrant Company : HAVAS WORLDWIDE MILAN, ITALY
Advertising Agency : HAVAS WORLDWIDE MILAN, ITALY
PR Agency : D'ANTONA&PARTNERS Milan, ITALY


Name Company Position
Giovanni Porro Havas Worldwide Milan Executive Creative Director
Selmi Barissever/Lorenzo Crespi Havas Worldwide Milan Creative Directors
Tommaso Mezzavilla Havas Digital Milan Digital Creative Director
Filippo Formentini/Maria Vittoria Apicella/Luca Fasoli/Vit Havas Worldwide Milan/Havas Digital Creative Team
Ada Guerriero/Dania Bianuni/Federica Busino/Benedetta Grossi Havas Worldwide Milan/Havas Digital Account Team
Sara Poltronieri Havas Worldwide Milan Producer
Alberto Colombo Karen Film Viral Production Company Director
Stefano Braida Karen Film Viral Production Company Music (Rearrangement Of Colonel Bogey)
Nomint Video Showcase Production Company
Emanuela Alessandro D'Antona & Partners PR Agency

UNIQUE BREEDS

UNIQUE BREEDS
Advertiser :TERRITORIO DE ZAGUATES
Product :TERRITORIO DE ZAGUATES DOG SHELTER
Entrant :GARNIER/BBDO San José, COSTA RICA
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :UNIQUE BREEDS
Advertiser/Client :TERRITORIO DE ZAGUATES
Product/Service :TERRITORIO DE ZAGUATES DOG SHELTER
Entrant Company : GARNIER/BBDO San José, COSTA RICA
Advertising Agency : GARNIER/BBDO San José, COSTA RICA


Name Company Position
Mauricio Garnier Garnier BBDO Chief Executive Officer
Manuel Travisany Garnier BBDO General Creative Director
Héctor Acuña Garnier BBDO Art Director
Sergio Chinchilla Garnier BBDO Creative
Diego Vásquez Garnier BBDO Creative Director
Natalia Milner Garnier BBDO Designer
Manuel Méndez Garnier BBDO Art Director
Tomas Jankovich Garnier BBDO Production Director
Walter Benavides Garnier BBDO Producer
José Pastor Garnier BBDO Photographer
Alexandra Orozco Garnier BBDO Media Director
Ivonne Aguilar Garnier BBDO PR Director
Edwin Valverde Garnier BBDO BTL Producer
Esteban Garro Garnier BBDO BTL Producer
Randall Salazar Garnier BBDO Graphic Producer
Alex Zúñiga Alex Zúñiga Photo Photographer
Joaquín Vargas La Sala Post Animator
Alan Carmona Garnier BBDO Creative Director
Rolando Madrigal Garnier BBDO Creative Director

FAIR GO BRO

FAIR GO BRO
Advertiser :VIRGIN MOBILE AUSTRALIA
Product :VIRGIN MOBILE
Entrant :ONE GREEN BEAN Sydney, AUSTRALIA
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :FAIR GO BRO
Advertiser/Client :VIRGIN MOBILE AUSTRALIA
Product/Service :VIRGIN MOBILE
Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA
Entrant Company : ONE GREEN BEAN Sydney, AUSTRALIA


Name Company Position
Steve Coll Havas Worldwide Sydney Executive Creative Director
Kat Thomas One Green Bean Executive Creative Director
Scott Mcintyre Havas Worldwide Sydney Group Account Director
Matt Holmes One Green Bean Senior Account Director
Josh Sandford Havas Worldwide Sydney Account Director
Ross Jauncey Havas Worldwide Sydney Account Director
Jess Makin One Green Bean Senior Account Manager
Monique Pardavi Havas Worldwide Sydney Head Of Broadcast
Matt Kendall One Green Bean Digital Communications Strategist
Vyvyan Hammond One Green Bean Senior Digital Producer
Warrick Nicholson Havas Worldwide Sydney Producer
Lucinda Cole One Green Bean Account Manager
Marissa Davies Havas Worldwide Sydney Account Manager
Jenny Fallon Havas Worldwide Sydney Account Manager
Lucas Jatoba Havas Worldwide Sydney Creative
Jack Nunn Havas Worldwide Sydney Creative
Ben Pearce Havas Worldwide Sydney Creative
Duncan Byrne One Green Bean Social Media Manager
Zoë Condon One Green Bean Community Manager
Lené Ferris One Green Bean Account Coordinator

DRIVING DOGS

DRIVING DOGS
Advertiser :SPCA / MINI NEW ZEALAND
Product :PUBLIC AWARENESS / BRAND SPONSORSHIP LEVERAGE / PET ADOPTION
Entrant :DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :DRIVING DOGS
Advertiser/Client :SPCA / MINI NEW ZEALAND
Product/Service :PUBLIC AWARENESS / BRAND SPONSORSHIP LEVERAGE / PET ADOPTION
Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND


Name Company Position
James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director
Regan Grafton Draftfcb New Zealand Executive Creative Director
Tony Clewett Draftfcb New Zealand Executive Creative Director
Matt Williams Draftfcb New Zealand Creative
Peter Vegas Draftfcb New Zealand Creative
Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer
Blair Walker Draftfcb New Zealand Head Of Post Production
Nick Mcfarlane Draftfcb New Zealand Senior Designer
Catherine Chi Draftfcb New Zealand Interactive Designer
Toby Sellers Draftfcb New Zealand Group Account Director
Sally Willis Draftfcb New Zealand Account Director
Stephanie Hueber Draftfcb New Zealand Account Manager
Angela Spain Draftfcb New Zealand General Manager - PR
Eloise Hay Draftfcb New Zealand Account Manager - PR
Rachel Leyland Draftfcb New Zealand Media Manager
Rufus Chuter Draftfcb New Zealand Communications Planning Director
Simon Teagle Draftfcb New Zealand General Manager Media
Harri Owen Draftfcb New Zealand Head Of Digital And Content
Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer
Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

THE BREAD OF MEMORY

THE BREAD OF MEMORY
Advertiser :AMIA
Product :AMIA
Entrant :OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :THE BREAD OF MEMORY
Advertiser/Client :AMIA
Product/Service :AMIA
Entrant Company : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA


Name Company Position
Javier Mentasti Ogilvy & Mather Argentina Executive Creative Director
Maximiliano Maddalena Ogilvy & Mather Argentina Executive Creative Director
Diego Grandi Ogilvy & Mather Argentina Head Of Art
Juan Pablo Carrizo Ogilvy & Mather Argentina Creative Director
Patricio Elfi Ogilvy & MatherArgentina Creative Director
Lucas Antunes/Tomás Gianelli Ogilvy & Mather Argentina Copywriter
Daniel Correa/Maximiliano Elbo Ogilvy & Mather Argentina Art Director
Mariela Seijo Ogilvy & Mather Argentina Account Director
Julieta Real Ogilvy & Mather Argentina Executive Account
Valeria Pinto Parson Argentina Chief Executive Producer
Alejandro Travaglini Parson Argentina Agency Producer
Alejandro Sorín/Patricio Gomez Llambí/Ricardo Levaggi Parson Argentina Edition
Osvaldo Bianco/Ariel Bianco Ogilvy & Mather Argentina Graphic Production
Néctar Música Néctar Música Original Music

SHAVE OR CRAVE

SHAVE OR CRAVE
Advertiser :P&G INDIA
Product :GILLETTE FUSION GAMER
Entrant :BBDO INDIA Mumbai, INDIA
Type of Entry :Best Campaign
Category :Best Integrated Campaign Led by PR
Title :SHAVE OR CRAVE
Advertiser/Client :P&G INDIA
Product/Service :GILLETTE FUSION GAMER
Entrant Company : BBDO INDIA Mumbai, INDIA
Advertising Agency : BBDO INDIA Mumbai, INDIA


Name Company Position
Sumit Sawardekar Editor
Kirk Jacob Dreamcatchers
Piyush Raghani/Surashmi Basu Old School Film
Nishant Singh/Achint Interface
Prashant Desai/Preeti Jadhav MediaCom
Rekha Rao/Amanda Mendonza Weber Shandwick
Kiran Dodiya/Shyam Gursahani/Madonna Dsouza Encompass
Sherwan Ahsan/Mehak Batra Proximity India
Rajeev Mohite BBDO India Editor
Hitesh Shah/Shankar Yelugu/Sameet Koyand/Venkatesh Pagidimarry BBDO India Retouch Artist
Rima Wadhwa BBDO India Account Executive
Keegan D'mello BBDO India Account Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Naini Shah/Namrata Patnaik/ BBDO India Art Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Namrata Patnaik/Arzan Antia/Gunjan Poddar BBDO India Copywriter
Josy Paul/Rajdeepak Das/Sandeep Sawant BBDO India Creative Director
Rajdeepak Das BBDO India Executive Creative Director
Josy Paul BBDO India Chairman/Chief Creative Officer

ICELAND BY ANOTHER NAME
Advertiser :PROMOTE ICELAND
Product :ICELAND
Entrant :THE BROOKLYN BROTHERS London, UNITED KINGDOM
Type of Entry :Best Campaign
Category :Best International PR Campaign
Title :ICELAND BY ANOTHER NAME
Advertiser/Client :PROMOTE ICELAND
Product/Service :ICELAND
Entrant Company : THE BROOKLYN BROTHERS London, UNITED KINGDOM
Advertising Agency : THE BROOKLYN BROTHERS London, UNITED KINGDOM
PR Agency : ISLENSKA London, ICELAND


Name Company Position
Islenska Creative Agency
The Brooklyn Brothers Creative Agency

18.06.2013


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