05 декабря 2016 г.

Шорт-лист в категории Film Craft Lions

Title Advertiser/Client Product/Service Advertising Agency Country Production Company Country
* denotes Entrant Company
A01 Art Direction
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
J'ADORE
DIOR / PERFUME
TBWA\PARIS* FRANCE WANDA PRODUCTIONS Saint-Denis La Plaine Cedex FRANCE
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
TOY STORE
IF / INSURANCE
FORSMAN & BODENFORS Gothenburg* SWEDEN CAMP DAVID Stockholm SWEDEN
INTRODUCING GOOGLE PLAY
GOOGLE / GOOGLE PLAY
GOOGLE STUDIO G Mountain View USA GOOGLE STUDIO G Mountain View / CAMP CREATIVE Berkeley USA
GAS POWERED EVERYTHING
NISSAN / LEAF
TBWA\CHIAT\DAY Los Angeles* USA MJZ Los Angeles USA
TEDXSUMMIT INTRO: THE POWER OF X
THE DOHA FILM INSTITUTE / TED / TEDXSUMMIT 2012
WE ARE PI Amsterdam THE NETHERLANDS BIG PRODUCTION Paris * FRANCE
LE PRESIDENT
ANHEUSER-BUSCH INBEV / STELLA ARTOIS CIDRE
MOTHER London UNITED KINGDOM PARK PICTURES New York * USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
HOMES WITHIN HOMES
TALKTALK / TALKTALK
CHI & PARTNERS London UNITED KINGDOM STINK London * UNITED KINGDOM
OK GO - ALL IS NOT LOST
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo* JAPAN TYO ID DIVISION Tokyo / AOI ADVERTISING PROMOTION Tokyo JAPAN
GOOGLE CHROME - TANJORE
GOOGLE / GOOGLE CHROME
BBH INDIA Mumbai* INDIA EEKSAURUS Mumbai INDIA
* denotes Entrant Company
A02 Direction
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London * UNITED KINGDOM
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
HISTORY MADE AND IN THE MAKING
CONVERSE / CONVERSE
ANOMALY New York USA SMUGGLER Hollywood * USA
THE NAME
ESPN / ESPN
WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles * USA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
HERO'S RETURN
CAMELOT / NATIONAL LOTTERY
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM STINK London UNITED KINGDOM
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne * AUSTRALIA
I AM MUMBAI
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA
TAPROOT INDIA Mumbai INDIA RAMESH DEO PRODUCTIONS Mumbai * INDIA
I CAN'T WAIT
ISPCC / ISPCC
OGILVY & MATHER Dublin* IRELAND BLINDER Dublin IRELAND
POTATO PEELERS
MELBOURNE INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP Melbourne * AUSTRALIA
SIESTA
COMEDY CENTRAL / TV NETWORK
WIEDEN + KENNEDY Sao Paulo* BRAZIL HUNGRY MAN Los Angeles USA
MEMORIES
VOLKSWAGEN / VW JETTA
DDB Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
KENNY POWERS, MFCEO
K-SWISS / TUBES
72ANDSUNNY Los Angeles USA CAVIAR Los Angeles * USA
HANDLEBAR MOUSTACHE
HEINEKEN / HEINEKEN LIGHT
WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles * USA
DOG COLLAR
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK USA MJZ Los Angeles * USA
PLATOON
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
MINERS
HEINEKEN / NEWCASTLE
DROGA5 New York* USA SMUGGLER New York USA
EQUALISM
CERVECERIA Y MALTERIA QUILMES / QUILMES
YOUNG & RUBICAM BRANDS Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires * ARGENTINA
SURFING
PUMA / PUMA SOCIAL
DROGA5 New York USA MJZ Los Angeles * USA
ALEC'S KIDNEY
NEW ERA / BASEBALL CAPS
THE BROOKLYN BROTHERS New York USA HUNGRY MAN New York * USA
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
Wieden + Kennedy Portland USA RATTLING STICK Los Angeles * USA
* denotes Entrant Company
A03 Best Production Value
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
MINERS
HEINEKEN / NEWCASTLE
DROGA5 New York* USA SMUGGLER New York USA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
WALK OF SHAME
HARVEY NICHOLS / WOMENSWEAR
DDB UK London* UNITED KINGDOM OUTSIDER London UNITED KINGDOM
* denotes Entrant Company
A04 Cinematography
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London * UNITED KINGDOM
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
HISTORY MADE AND IN THE MAKING
CONVERSE / CONVERSE
ANOMALY New York* USA SMUGGLER Hollywood USA
GIVE FOR GOOD
ATD QUART MONDE / CHARITY
EURO RSCG 360 Puteaux* FRANCE WIZZ Clichy FRANCE
PROGRESS
DEUTSCHER CARITASVERBAND / PUBLIC AWARENESS MESSAGE
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Berlin / STUDIO FUNK Dusseldorf GERMANY
THE LONG WAIT
JOHN LEWIS / DEPARTMENT STORE
ADAM & EVE London UNITED KINGDOM BLINK PRODUCTIONS London * UNITED KINGDOM
UNHATE
UNITED COLORS OF BENETTON / APPAREL
FABRICA Treviso* / 72andSunny NL Amsterdam ITALY / THE NETHERLANDS IDENTITY FILMS New York USA
IT'S HALFTIME IN AMERICA
CHRYSLER GROUP / CHRYSLER GROUP
WIEDEN+KENNEDY Portland* USA CHELSEA PICTURES New York USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
LET NOTHING STOP YOU
VODAFONE EGYPT / BRAND AWARENESS
JWT Cairo* EGYPT THE TALKIES Beirut / THE TALKIES CAIRO LEBANON / EGYPT
KENTUCKY
TOYOTA / TOYOTA
SAATCHI & SAATCHI LA USA SMUGGLER Hollywood * USA
HANDLEBAR MOUSTACHE
HEINEKEN / HEINEKEN LIGHT
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
MANNY
LVMH / HENNESSY
DROGA5 New York* USA HUNGRY MAN New York USA
SPARK
HONDA / HONDA
WIEDEN+KENNEDY London UNITED KINGDOM STINK London * UNITED KINGDOM
FLOWER POWER
VOLKSWAGEN / BEETLE
DDB London UNITED KINGDOM STINK London * UNITED KINGDOM
SASHA GREY FOR EQUAL PAY DAY
EQUAL PAY DAY / EQUAL PAY DAY
MORTIERBRIGADE Brussels* BELGIUM CZAR.BE Brussels BELGIUM
ARRIVALS
SAMSONITE / CUBELITE & B-LITE
SAATCHI & SAATCHI BRUSSELS* BELGIUM CZAR Brussels / WESTERN PRODUCTIONS Barcelona BELGIUM / SPAIN
* denotes Entrant Company
A05 Editing
RAINBOW
ARLA FOODS / LURPAK
WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London * UNITED KINGDOM
KUWAIT RISING
RED BULL / ART OF MOTION
LOWE MENA Dubai* UNITED ARAB EMIRATES LOWE MENA Dubai UNITED ARAB EMIRATES
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
FROM LOVE TO BINGO
GETTY IMAGES / GETTY IMAGES
ALMAPBBDO Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
JUMPROPE
NIKE / NIKE SURFWEAR
harvest Santa Monica * USA
ADDICTION
NIKE / RUNNING
F/NAZCA SAATCHI & SAATCHI Sao Paulo* BRAZIL DELIBISTROT FILMES Sao Paulo BRAZIL
LEGACY
LEVI STRAUSS & CO. / LEVI STRAUSS & CO.
WIEDEN+KENNEDY Portland USA @radical.media New York USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland USA ANONYMOUS CONTENT Culver City USA
MEMORIES
VOLKSWAGEN / VW JETTA
DDB Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
MANNY
LVMH / HENNESSY
DROGA5 New York* USA HUNGRY MAN New York USA
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
WIEDEN+KENNEDY Portland USA RATTLING STICK London UNITED KINGDOM
* denotes Entrant Company
A06 Script
BANK TELLER
CANADIAN FILM FESTIVAL / CANADIAN FILM FESTIVAL
JWT Toronto* CANADA RUCKUS FILMS Toronto CANADA
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
SS+K New York* USA ADDICT MEDIA FILMS Seoul SOUTH KOREA
INDEPENDENCE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\PARIS* FRANCE HENRY DE CZAR Paris FRANCE
LIFE STORY
BARNARDO'S / CHILDREN'S CHARITY
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
THE COUNTER DEMORALIZATION
EDITORIAL DOSSIER / LAPIZ DE PLATINO
Y&R BUENOS AIRES* ARGENTINA FIGHT FILMS Buenos Aires ARGENTINA
EQUALISM
CERVECERIA Y MALTERIA QUILMES / QUILMES
Y&R BUENOS AIRES* ARGENTINA ARGENTINACINE Buenos Aires ARGENTINA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
GOING HOME
DAIMLER / SMART FORTWO CAR
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Hamburg GERMANY
DEAR SOPHIE
GOOGLE / GOOGLE CHROME
BBH NEW YORK* / GOOGLE CREATIVE LAB New York USA
THE MOST CREATIVE COUNTRY IN THE WORLD
CAANZ / AXIS AWARD SHOW OPENING FILM
SPECIAL GROUP Auckland* NEW ZEALAND DIGITAL POST Auckland NEW ZEALAND
SHAKE ON IT
ESPN / ESPN
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
THE NAME
ESPN / ESPN
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
PLATOON
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
HOUSE
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
INTERNET
BC HYDRO / POWER SMART
DDB CANADA/VANCOUVER* CANADA SOFT CITIZEN Toronto CANADA
TAXI DRIVER
VOLKSWAGEN / SEE FILM DIFFERENTLY
DDB UK London* UNITED KINGDOM STINK London UNITED KINGDOM
* denotes Entrant Company
A07 Best Use of Music
BACK TO THE START
CHIPOTLE / FAST FOOD
CREATIVE ARTISTS AGENCY Los Angeles* USA NEXUS PRODUCTIONS London UNITED KINGDOM
PLAY RAMIREZ
MTV BRASIL / MTV
LODUCCA Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
THROUGH THE AGES
JOHN LEWIS / DEPARTMENT STORE
ADAM & EVE London UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
VINYL 40
RECKITT BENCKISER / DUREX PERFORMAX CONDOMS
EURO RSCG LONDON* UNITED KINGDOM ACADEMY FILMS London UNITED KINGDOM
LADY GAGA
GOOGLE / GOOGLE CHROME
BBH NEW YORK* / GOOGLE CREATIVE LAB New York USA
UNHATE
UNITED COLORS OF BENETTON / APPAREL
FABRICA Treviso* / 72andSunny NL Amsterdam ITALY / THE NETHERLANDS IDENTITY FILMS New York USA
DO WHAT YOU WANT
SPANISH STATE LOTTERY / EUROMILLIONES
SHACKLETON Madrid* SPAIN AGOSTO Barcelona SPAIN
KINECT EFFECT
MICROSOFT XBOX / XBOX KINECT
TWOFIFTEENMCCANN San Francisco USA ANONYMOUS CONTENT Culver City USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
OK GO
CHEVROLET / CHEVY SONIC
GOODBY SILVERSTEIN & PARTNERS San Francisco* USA CAVIAR Los Angeles USA
TOADS
CAMPOFRIO / HAM
McCANN ERICKSON SPAIN Madrid* SPAIN PLANTA FILMS Madrid SPAIN
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
WIEDEN+KENNEDY Portland* USA RATTLING STICK Los Angeles USA
IS THE NEW
FOLLOW MAGAZINE / FOLLOW MAGAZINE
DDB BRASIL Sao Paulo* BRAZIL AD STUDIO Sao Paulo BRAZIL
* denotes Entrant Company
A08 Sound Design
TRAILER
101 LONDON / FRENCH CONNECTION
101 London UNITED KINGDOM ONESIX7 PRODUCTIONS London UNITED KINGDOM
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
RAINBOW
ARLA FOODS / LURPAK
WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London UNITED KINGDOM
JUMPROPE
NIKE / NIKE SURFWEAR
harvest Santa Monica * USA
THE BARK SIDE
VOLKSWAGEN / VW BEETLE
DEUTSCH Los Angeles* USA CAVIAR Los Angeles USA
PROGRESS
DEUTSCHER CARITASVERBAND / PUBLIC AWARENESS MESSAGE
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Berlin / STUDIO FUNK Dusseldorf GERMANY
INTRODUCING GOOGLE PLAY
GOOGLE / GOOGLE PLAY
GOOGLE STUDIO G Mountain View USA GOOGLE STUDIO G Mountain View / CAMP CREATIVE Berkeley USA
* denotes Entrant Company
A09 Visual Effects
FLYING OBJECTS
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND FINCH Sydney * AUSTRALIA
THURSDAY ARVO
TRANSPORT ACCIDENT COMMISSION / ANTI-SPEEDING AWARENESS
GREY MELBOURNE AUSTRALIA REVOLVER Sydney * AUSTRALIA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
TO MICHAEL
SONY COMPUTER ENTERTAINMENT AMERICA / PLAYSTATION 3
DEUTSCH Los Angeles USA IMPERIAL WOODPECKER New York USA
CLIMBER
SCA HYGIENE PRODUCTS / LIBERO - DIAPERS
FORSMAN & BODENFORS Gothenburg* SWEDEN ANDERS SKOG FILMS Stockholm SWEDEN
L'ODYSSEE
CARTIER / JEWELLERY
MARCEL Paris* FRANCE QUAD Paris FRANCE
YOUNGER, LONGER
QUIT / ANTI-SMOKING
IRIS WORLDWIDE London UNITED KINGDOM HUNGRY MAN London * UNITED KINGDOM
* denotes Entrant Company
A10 Animation
BACK TO THE START
CHIPOTLE / FAST FOOD
CREATIVE ARTISTS AGENCY Los Angeles* USA NEXUS PRODUCTIONS London UNITED KINGDOM
SEA
TWININGS / TWININGS TEA
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM PSYOP New York USA
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
GULP
NOKIA / NOKIA N8
WIEDEN+KENNEDY London UNITED KINGDOM AARDMAN ANIMATIONS Bristol * UNITED KINGDOM
HOMES WITHIN HOMES
TALK TALK / TALKTALK
CHI & PARTNERS London* UNITED KINGDOM STINK London UNITED KINGDOM
METAMORPHOSIS
OXFAM NEW ZEALAND / GOOD BOOKS - ONLINE CHARITY BOOK STORE
STRING THEORY Auckland NEW ZEALAND BUCK Los Angeles * USA
CURRICULUM VITAE
SKODA AUTO / HR DEPARTMENT
LEAGAS DELANEY PRAHA CZECH REPUBLIC BAKERY FILMS Hamburg / WEAREFLINK Hamburg * GERMANY
HUMMINGBIRD
AUDI / A6 AVANT
BBH LONDON UNITED KINGDOM KNUCKLEHEAD London UNITED KINGDOM
ACCELERATOR
LAND ROVER / RANGE ROVER SPORT
RKCR/Y&R London* UNITED KINGDOM HUNGRY MAN London / TAG WORLDWIDE GROUP London UNITED KINGDOM
BEHIND BARS
COLLECTIF URGENCE DARFOUR / STOPBESHIR.COM
BEING Boulogne Billancourt* FRANCE PASSION PARIS FRANCE
DEATHS
91 ROCK / 91 ROCK
JWT BRAZIL Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
HEDGEHOG
VOLKSWAGEN / GOLF
AGENCE .V. Saint-Ouen FRANCE WANDA PRODUCTIONS Saint-Denis La Plaine Cedex * FRANCE
T-MAN
TIENSE SUIKER/SUCRES DE TIRLEMONT / TIENSE SUIKER/SUCRES DE TIRLEMONT
EURO RSCG BRUSSELS* BELGIUM CZAR Brussels BELGIUM
19.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
развернуть
2012
свернуть
19.10
26.09
27.06
26.06
26.06
26.06
26.06
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26.06
26.06
26.06
25.06
25.06
25.06
25.06
24.06
24.06
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24.06
24.06
19.06
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22.06
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21.06
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19.06
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18.06
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18.06
18.06
14.06
08.06
16.05
16.05
15.05
19.04
26.01
30.01
17.01
16.01
2011
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2010
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2009
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