10 декабря 2016 г.

Шорт-лист в категории Promo & Activation Lions

Title Advertiser/Client Product/Service Entrant Company Country
A01 Best Use of Experiential Marketing in a Promotional Campaign
SHARE A COKE
COCA-COLA / COCA-COLA
URBAN Sydney AUSTRALIA
HOPE FROM GROUND ZERO
6 MAJOR CITIES IN TOHOKU / THE TOHOKU SIX-SOUL FESTIVAL
DENTSU Tokyo JAPAN
HOT WHEELS FOR REAL
MATTEL / HOT WHEELS
MISTRESS Venice USA
WIMPY BRAILLE BURGER
WIMPY / BRAILLE MENU
METROPOLITANREPUBLIC Johannesburg SOUTH AFRICA
THE SMURF VILLAGE
SONY PICTURES RELEASING / THE SMURFS 3D MOVIE
BUNGALOW25 Madrid SPAIN
TIME TRAVELLING AGENCY
NESTLE SPAIN / CAFES LA ESTRELLA
LA DESPENSA Madrid SPAIN
DUTCH SHARK ALARM
FOUNDATION FORTISISLAND PAMPUS / MUSEUM ISLE OF PAMPUS
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
THE LAUNDRY GALLERY
SIEMENS ELECTROGERAETE / SIEMENS ANTI-VIBRATION WASHING MACHINES
SCHOLZ & FRIENDS BERLIN GERMANY
SMART EBALL
DAIMLER / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Dusseldorf GERMANY
SERENADE LIVE EVENT
HEINEKEN / HEINEKEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
YOUR NAME HERE
SMITH & WOLLENSKY / STEAKHOUSE
WALRUS New York USA
SPONGE STREET
CLARKS CHINA / CLARKS SOFTWEAR SERIES
LOWE CHINA Shanghai CHINA
THE GENEROUS STORE
TOMS GRUPPEN / ANTHON BERG
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
WORLD LONGEST PHONECALL
TELE2 / TELE2 FIXED PRICE SUBSCRIPTION PLAN
SMFB Oslo NORWAY
KIDS' KITCHEN
ABBA SEAFOOD / MIDDAGSKLART (READY-TO-ADD FISH SAUCES)
PRIME Stockholm SWEDEN
ARIEL FASHION SHOOT
P&G / ARIEL LIQUID DETERGENT
SAATCHI & SAATCHI Stockholm SWEDEN
THE GREAT EMBED
CANAL + / CANAL +
RAPP Paris FRANCE
UNDERDOG DAY
MARS PETCARE / PEDIGREE DOG ADOPTION
WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA
COCA COLA HAPPINESS MACHINE FOR COUPLES
THE COCA-COLA COMPANY / COCA COLA
C-SECTION Istanbul TURKEY
BLEARGH! - HAVE A SUCK AND STICK IT TO THEM
FOODSTUFFS / PAK'NSAVE
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
SPRITE DUNK INTENSITY METER
COCA-COLA NORTH AMERICA / SPRITE
BBH NEW YORK USA
CURIOSISM
PINACOTECA DO ESTADO DE SAO PAULO / NEW EXHIBITION OF THE COLLECTION
F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
BULLY CHOIR
OPVOEDINGSLIJN / HOTLINE FOR PARENTS
DUVAL GUILLAUME MODEM Antwerp BELGIUM
CONCEPT CAR
AUTOMOTOR / ROAD SAFETY
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
THE UNFINISHED
KONZERTHAUS DORTMUND / KONZERTHAUS DORTMUND
JUNG von MATT Hamburg GERMANY
NIKE FUELBAND
NIKE / NIKE FUELBAND
@radical.media New York USA
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
REAL FRUIT BOXES
CAMP NECTAR / JUICE
AGE ISOBAR Sao Paulo BRAZIL
IKEA ROTHENBURG
IKEA / IKEA
WIRZ/BBDO Zurich SWITZERLAND
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
A02 Best Use of Guerilla Marketing in a Promotional Campaign
THE GREENEST LEAFLET CAMPAIGN IN THE WORLD
WWF HUNGARY / WWF
AKCIO 360 Budapest HUNGARY
PRANK CALLS CAMPAIGN 065
RED CROSS / RED CROSS
SAATCHI & SAATCHI MEXICO MEXICO
RIVERS OF LIGHT
MINISTRY OF DEFENSE / HUMANITARIAN DEMOBILIZATION PROGRAM
LOWE-SSP3 Bogota COLOMBIA
THE ALL NEW ACTROS. EVEN CONVINCES MAN & VOLVO.
DAIMLER / MERCEDES-BENZ ACTROS
JUNG von MATT Stuttgart GERMANY
TROJAN SHIRT
EXIT DEUTSCHLAND / EXIT GERMANY
GRABARZ & PARTNER Hamburg GERMANY
SHEEP ALERT
VOLKSWAGEN / VOLKSWAGEN FATIQUE DETECTION
DDB TRIBAL GROUP Berlin GERMANY
BISS BOTTLE-RECRUITMENT
BISS MAGAZIN / BISS RECRUITMENT
DDB TRIBAL GROUP Berlin GERMANY
PIN BALL
FORD / PARK ASSIST
OGILVY FRANCE Paris FRANCE
GREEN PICKS
MTV BRASIL / MTV BRASIL
LODUCCA Sao Paulo BRAZIL
AUDI FAN MESSENGER
AUDI / AUDI MOTORSPORT / R8 LMS
KEMPERTRAUTMANN Hamburg GERMANY
MOM CALLING CARDS
AMMAR / AMMAR
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
TEDX HAIRDRESSERS
TED / TED TALKS
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
FIND YOUR ADVENTURE
MINI / MINI COUPE
FEL CONCEPTS Amsterdam THE NETHERLANDS
THE KILLING STAPLER
SANCTUARY MAGAZINE / MAGAZINE
DDB MUDRA GROUP Mumbai INDIA
THE FINISH LINE MEN
OLYMPIKUS / RUNNINS
DM9SUL Porto Alegre BRAZIL
RESCUE-DRIVE
ORCA CHEVROLET / CHEVROLET COBALT
MONUMENTA Brasilia BRAZIL
MAGIC SHOWER ROOMS
UNILEVER SINGAPORE / MAGIC SPELL SOAP
JWT SINGAPORE SINGAPORE
BIG BONE
DINOSAUR MUSEUM SENCKENBERG / MUSEUM
SAATCHI & SAATCHI Frankfurt GERMANY
KARAOKE BREATHALYZER
BAR AURORA & BOTECO FERRAZ / CHAIN OF BARS
OGILVY BRASIL Sao Paulo BRAZIL
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
THE INVISIBLE DRIVE
DAIMLER / MERCEDES-BENZ F-CELL
JUNG von MATT Hamburg GERMANY
A03 Best Use of Ambient in a Promotional Campaign
PFIZER: THE TARMY
PFIZER / PFIZER CHAMPIX
ONE GREEN BEAN Sydney AUSTRALIA
KAUKO REMOTELY CONTROLLED DESIGN CAFE
WORLD DESIGN CAPITAL HELSINKI 2012 / DESIGN CAFE
HASAN & PARTNERS Helsinki FINLAND
VW QR LOAD
VOLKSWAGEN / VOLKSWAGEN CRAFTER
DDB MEXICO Mexico City MEXICO
EMPTY CARTS
LATET / MEALS FOR HOLIDAY FUNDRAISER
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
THERE’S A PLACE FOR GOOD ENGINEERS.
TOYOTA GERMANY / RECRUITMENT/HUMAN RESSOURCES
SAATCHI & SAATCHI DUSSELDORF GERMANY
CONTROL TOYS
SBT BROADCAST TELEVISION / SUPER NANNY TV REALITY SHOW
PUBLICIS BRASIL Sao Paulo BRAZIL
HERE BALLOON
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE POWER OF A COIN
BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY
KOLLE REBBE Hamburg GERMANY
NEED SPACE
IMMOWELT / IMMOWELT.DE
KOLLE REBBE Hamburg GERMANY
THE WALKING DEAD TEAR OFF POSTER
FOX CRIME NORWAY / THE WALKING DEAD - SEASON 2
FRANK. Oslo NORWAY
SPRITE SHOWER
THE COCA-COLA COMPANY / SPRITE
OGILVY BRASIL Sao Paulo BRAZIL
MOVING DAY
IKEA / IKEA
LEO BURNETT TORONTO CANADA
A04 Best Use of Shopper Marketing in a Promotional Campaign
ARIEL CHEERS FOR YOU. PROJECT
P&G / LAUNDRY DETERGENT
TBWA HAKUHODO Tokyo JAPAN
THE WORLD?S FASTEST PURCHASE
PUMA / PUMA FAAS
CIRCUS DF Mexico City MEXICO
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
GREAT AMERICAN TRY-ON
KIMBERLY CLARK / DEPEND
OGILVY NEW YORK USA
A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
HEMA MEGA PUSH-UP BRA
HEMA / MEGA PUSH-UP BRA
DOOM & DICKSON Amsterdam THE NETHERLANDS
PUSH TO ADD DRAMA
TNT TURNER BROADCASTING SYSTEM / TV CHANNEL
DUVAL GUILLAUME MODEM Antwerp BELGIUM
90 MINUTE CARD
CLUB EMELEC / 90 MINUTES CARD
MARURI GREY Guayaquil ECUADOR
DOUBLE BALL
COCA-COLA COLOMBIA / POWERADE ION4
OGILVY & MATHER COLOMBIA Bogota COLOMBIA
CHEVY SONIC LAUNCH
CHEVROLET / CHEVROLET SONIC
GOODBY SILVERSTEIN & PARTNERS San Francisco USA
BELIEVE
LION NATHAN / STEINLAGER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A06 Best Temporary In-Store Displays in a Promotional Campaign
LEGO BUILDERS OF SOUND
LEGO / LEGO
SERVICEPLAN Munich GERMANY
GLAM SHELF
UNILEVER / SUAVE SHAMPOO
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
FASHION LIKE
C&A / C&A
DDB BRASIL Sao Paulo BRAZIL
FANTASY PHOTO BOOTH
FABER-CASTELL / MANGA PENS RANGE
OGILVY & MATHER SINGAPORE SINGAPORE
A07 Best Use of Broadcast in a Promotional Campaign
THE ABSOLUTE PITCH
HMTM HANNOVER / ACADAMY OF MUSIC, THEATRE AND MEDIA
OGILVY GERMANY Frankfurt GERMANY
KETNET MOVES
VRT / KETNET TELEVISION CHANNEL
BOONDOGGLE Leuven BELGIUM
DONATION GLASSES
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
INTEGRATION DAY
COORDOWN ONLUS / WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan ITALY
BHF - VINNIE
THE BRITISH HEART FOUNDATION / CHARITY
GREY LONDON UNITED KINGDOM
A08 Best Use of Print or Standard Outdoor in a Promotional Campaign
DECLARE
LALAPORT MANAGEMENT / LAZONA KAWASAKI PLAZA CHARITY
DENTSU TEC Tokyo JAPAN
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
I WILL WORK FOR FREE
PARALIFE FOUNDATION / DISABILITY UNEMPLOYMENT AWARENESS
PUBLICIS MEXICO MEXICO
A09 Best Use of Games
STEAL BANKSY
ART SERIES HOTELS / HOTEL PROMOTION
NAKED COMMUNICATIONS Sydney AUSTRALIA
THE NIGHTJAR
WRIGLEYS / 5 GUM
ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM
PROJECT IMAGIN8ION
CANON USA / DIGITAL SLR CAMERAS
GREY NEW YORK USA
SWEBUS JACKPOT
SWEBUS / LONG DISTANCE BUS
AKESTAM HOLST Stockholm SWEDEN
A10 Best Sponsorship or Partnership Campaigns
TODAY'S YOUTH FOR YESTERDAY'S YOUTH
KBC BANK / KBC BANK
TBWA\BRUSSELS BELGIUM
MERRY PAYCHECK
DNB - THE NORWEGIAN BANK / BANK
TRY/APT ADVERTISING AGENCY Oslo NORWAY
THE CLAPPING GLOVE
HAACHT BREWERY / PRIMUS
BOONDOGGLE Leuven BELGIUM
MOTOROLA URBAN ART
MOTOROLA ARGENTINA / MOTOROLA
HUMAN (B-SIDE SA) Buenos Aires ARGENTINA
BELIEVE
LION NATHAN / STEINLAGER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
ECO SPORT RUNNER X
FORD / ECOSPORT
JWT ARGENTINA Buenos Aires ARGENTINA
THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS
P&G / FEBREZE
GREY NEW YORK USA
A11 Best Online Advertising in a Promotional Campaign
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE HOME SHOWROOM
IKEA / TIDAFORS SOFA
SMFB Oslo NORWAY
MICROSOFT, BRITT'S TELEPHONE
MICROSOFT / WINDOWS 7.5 FOR SMARTPHONES
KUMPANY Amsterdam THE NETHERLANDS
DISCOUNT UFFE
SCANDINAVIAN AIRLINES / SAS.DK
DIALOGUE PEOPLE/NETPEOPLE Denmark DENMARK
BLUEMOTION ROULETTE
VOLKSWAGEN / GOLF BLUEMOTION
TRY/APT ADVERTISING AGENCY Oslo NORWAY
HOUSEHUNTER TEST-DRIVE
ARABIAN AUTOMOBILES / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TYPE FOR TYPE
EDDING INTERNATIONAL / EDDING
KEMPERTRAUTMANN Hamburg GERMANY
LE CLUB PERRIER
NESTLE WATERS / PERRIER
OGILVY FRANCE Paris FRANCE
NEXT GAMES
NESTLE PRODUCTS / MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY
TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE
BUZZMAN Paris FRANCE
A12 Best Use of Other Digital Media in a Promotional Campaign
KEY TO VIANO
MERCEDES-BENZ / MERCEDES-BENZ VIANO
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY
THE GREEN BOX PROJECT
ANHEUSER-BUSCH INBEV / BECK'S
MOTHER London UNITED KINGDOM
TATTOO ADMISSION
VARMA / SAILOR JERRY RUM
DRAFTFCB SPAIN Madrid SPAIN
CHOK! CHOK! CHOK!
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
VIRTUAL DINNER TABLE
SAN FERNANDO / SAN FERNANDO POULTRY
CIRCUS Lima PERU
GOLF STORY GAME
VOLKSWAGEN / VW GOLF
DDB GROUP BELGIUM Brussels BELGIUM
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ANYWAKE
LUFTHANSA / AIR TRAVEL
DDB STOCKHOLM SWEDEN
MISSING ADD-ON
INITIATIVE VERMISSTE KINDER / GERMANY WILL FIND YOU
KEMPERTRAUTMANN Hamburg GERMANY
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
A13 Best use of Social Media Marketing in a Promotional Campaign
BOOK BURNING PARTY
TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT USA
A LIVE PLAY ON FACEBOOK
MAXIM GORKI THEATRE BERLIN / EFFI BRIEST 2.0
JUNG von MATT Hamburg GERMANY
THE WAY I SEE IT – ALAN SUGAR HARDBACK CAMPAIGN
PAN MACMILLAN & LORD SUGAR / BOOK
GUIDED COLLECTIVE London UNITED KINGDOM
FAN THE FLAME
MINI BELUX / MINI
TBWA\BRUSSELS BELGIUM
LG THIEF
LG ELECTRONICS BENELUX / OLED TELEVISION
Y&R NOT JUST FILM Amsterdam THE NETHERLANDS
THE MUSEUM OF ME
INTEL / INTEL CORE I5 PROCESSOR
PROJECTOR Tokyo JAPAN
THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH
LEO BURNETT Milan ITALY
OBERMUTTEN - A LITTLE VILLAGE GOES GLOBAL
GRAUBUENDEN FERIEN / GRAUBUENDEN FERIEN
JUNG von MATT/LIMMAT Zurich SWITZERLAND
SOUNDTRACK SWEDEN
TELIA SONERA SVERIGE / MOBILITY
DDB STOCKHOLM SWEDEN
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS
CRISPIN PORTER + BOGUSKY Boulder USA
YOU'VE GOT A CASE
AT&T / PHONE AND CELL SERVICES
BBDO NEW YORK USA
THE INSIDE EXPERIENCE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
PEREIRA & O'DELL San Francisco USA
DISCOVER WHAT YOU SHOULD NOT HAVE!
CANAL+ / BORGIA SERIES
CAKE (HAVAS SPORT & ENTERTAINMENT) Puteaux FRANCE
TRASHCAM HAMBURG
STADTREINIGUNG HAMBURG / CITY CLEANING HAMBURG
SCHOLZ & FRIENDS BERLIN GERMANY
ANTI ALCOHOL
BLAUES KREUZ / ANTI ALCOHOL ORGANISATION
ADVICO Y&R Zurich SWITZERLAND
B01 Food and Non-Alcholic Drinks
THE WORST BREATH IN THE WORLD
FERRERO / TIC TAC
OGILVY FRANCE Paris FRANCE
TOUCH THE UNTOUCHABLE
WRIGLEY CANADA / SKITTLES
BBDO TORONTO CANADA
REAL FRUIT BOXES
CAMP NECTAR / JUICE
AGE ISOBAR Sao Paulo BRAZIL
THE SECRET IDOL
EZAKI GLICO / FRUIT GELATO ICE CREAM
ENGINE FILM Tokyo JAPAN
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA COLA
OGILVY & MATHER Sydney AUSTRALIA
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
SPRITE SHOWER
THE COCA-COLA COMPANY / SPRITE
OGILVY BRASIL Sao Paulo BRAZIL
RECIPE RECEIPT
UNILEVER / HELLMANN’S MAYONNAISE
OGILVY BRASIL Sao Paulo BRAZIL
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
THE HUMAN PRESERVATION PROJECT
WRIGLEY / 5 GUM
42 ENTERTAINMENT BURBANK USA
B02 Alcoholic Drinks
TATTOO ADMISSION
VARMA / SAILOR JERRY RUM
DRAFTFCB SPAIN Madrid SPAIN
BIKERS
CARLSBERG / CARLSBERG
DUVAL GUILLAUME MODEM Antwerp BELGIUM
THE CLAPPING GLOVE
HAACHT BREWERY / PRIMUS
BOONDOGGLE Leuven BELGIUM
VIDEOSNATCH
CARLSBERG GROUP / TUBORG
OGILVY & MATHER UKRAINE Kiev UKRAINE
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
B03 Fast Moving Consumer Goods (not including food)
THE 3M EARPLUGS VOLUME-DOWN PACKAGING
3M DEUTSCHLAND / 3M SOLAR EAR PLUGS
SCHOLZ & FRIENDS BERLIN GERMANY
THE SURF CLUB PROJECT
DULUX / DULUX WEATHERSHIELD
CLEMENGER BBDO MELBOURNE AUSTRALIA
DOWNY SOFTNESS EXCHANGE MACHINE
P&G / DOWNY
GREY MEXICO Mexico City MEXICO
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
B04 Durable Goods
IKEA ROTHENBURG
IKEA / IKEA
WIRZ/BBDO Zurich SWITZERLAND
HANDPAINTED OUTDOORS
ROYAL COPENHAGEN / HANDPAINTED PORCELAIN
UNCLE GREY Copenhagen DENMARK
THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH
LEO BURNETT Milan ITALY
DIG DEEPER
HBO / TRUE BLOOD
BBDO NEW YORK USA
BID YOUR SWEAT
NIKE / NIKE +
JWT MEXICO Mexico City MEXICO
FIND THE FORCE OF SILENCE
ROWENTA / SEB GROUP / ROWENTA
PUBLICIS CONSEIL Paris FRANCE
GRILL MAYOR
McCORMICK GRILL MATES / McCORMICK GRILL MATES
R/GA New York USA
B05 Retail (Incl. Restaurants)
WIMPY BRAILLE BURGER
WIMPY / BRAILLE MENU
METROPOLITANREPUBLIC Johannesburg SOUTH AFRICA
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HAMBURGER TIMETABLE
McDONALD'S / McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION
DDB WARSAW POLAND
FASHION LIKE
C&A / C&A
DDB BRASIL Sao Paulo BRAZIL
LOOK BLOCK
C&A / C&A
DDB BRASIL Sao Paulo BRAZIL
FLAVOR RADIO
BR KOREA / DUNKIN' DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
MAGAZINEYOU
MAGAZINE LUIZA / MAGAZINE
OGILVY BRASIL Sao Paulo BRAZIL
B06 Cars & Automotive Services
HOW TO DISAPPEAR A 25,000 CAR JAM?
TOM TOM / TOM TOM HD TRAFFIC
BUNGALOW25 Madrid SPAIN
THE WINTER ADJUSTED BEAR
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN 4MOTION CARS
DDB STOCKHOLM SWEDEN
UNDERCOVER TESTDRIVE
ALFA ROMEO / 159
DUVAL GUILLAUME MODEM Antwerp BELGIUM
THE PEOPLE'S CAR PROJECT
VOLKSWAGEN GROUP CHINA / VOLKSWAGEN
PROXIMITY CHINA Beijing CHINA
TOYOTA IQ STREETVIEW
TOYOTA BELGIUM / TOYOTA IQ
HAPPINESS BRUSSELS BELGIUM
HERE BALLOON
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
B07 Entertainment & Leisure
CURIOSISM EXHIBITION
PINACOTECA DO ESTADO DE SAO PAULO / NEW EXHIBITION OF THE COLLECTION
F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL
GAME SIGNATURES
AUSTRALIAN FOOTBALL LEAGUE / 2011 FINALS SERIES
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
AN UNEXPECTED VISIT
SPANAIR / CHRISTMAS CAMPAIGN
SHACKLETON Madrid SPAIN
GREAT PAPER AIRPLANE PROJECT
PIMA AIR AND SPACE MUSEUM / PIMA AIR & SPACE MUSEUM
BBDO SAN FRANCISCO USA
ONE COPY SONG
ADAM TENSTA / ADAM TENSTA
R/GA New York USA
SHEIKH
ASEFA ESTUDIANTES / BASKETBALL CLUB
McCANN ERICKSON SPAIN Madrid SPAIN
B08 Publications & Media
GUITAR PEE
BILLBOARD BRASIL / BILLBOARD MAGAZINE
ALMAPBBDO Sao Paulo BRAZIL
PUSH TO ADD DRAMA
TNT TURNER BROADCASTING SYSTEM / TV CHANNEL
DUVAL GUILLAUME MODEM Antwerp BELGIUM
DOWNLOAD CONCERT
COCA-COLA COLOMBIA / COKE FM
OGILVY & MATHER COLOMBIA Bogota COLOMBIA
THE BOOK THAT CAN?T WAIT
ETERNA CADENCIA / ETERNA CADENCIA
DRAFTFCB BUENOS AIRES ARGENTINA
DISCOVER WHAT YOU SHOULD NOT HAVE!
CANAL+ / BORGIA SERIES
CAKE (HAVAS SPORT & ENTERTAINMENT) Puteaux FRANCE
MIX AGAINST AIDS
RADIO MIX FM / RADIO STATION
QUE COMUNICACAO Rio de Janeiro BRAZIL
SEARCH FOR THE WORLD CHAMPIONSHIP BABY
NBC SPORTS GROUP / COMCAST SPORTSNET BAY AREA
BBDO SAN FRANCISCO USA
THE HEADLINE NEWS CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
ALCATRAZ DELIVERY
LA SEXTA / ALCATRAZ TELEVISION SHOW
LEO BURNETT IBERIA Madrid SPAIN
GOD'S OWN DELIVERY BOYS
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA - KERALA
JWT Mumbai INDIA
THE NATIONAL SURPRISE PARTY
JOE FM / RADIO
DALLAS Antwerp BELGIUM
B09 Financial Products & Servcies
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS
CRISPIN PORTER + BOGUSKY Boulder USA
CAR VS PIANO
INTOUCH / CAR INSURANCE
BBDO RUSSIA GROUP Moscow RUSSIA
B10 Business products & services
THE CHECK-IN THIEF
SANYO VIDEO VERTRIEB / SANTEC VIDEO SECURITY
SERVICEPLAN Munich GERMANY
B11 Corporate Image & Information
FASTEST CHRISTMAS CARD
BMW (SCHWEIZ) / BMW M5
DRAFTFCB Zurich SWITZERLAND
THE SOLAR ANNUAL REPORT 2011
AUSTRIA SOLAR / VERBAND AUSTRIA SOLAR
SERVICEPLAN Munich GERMANY
MERRY PAYCHECK
DNB - THE NORWEGIAN BANK / BANK
TRY/APT ADVERTISING AGENCY Oslo NORWAY
THE WORLD'S MOST DOWNLOADED MAN
CAMERA CLARA PHOTOGRAPHY STUDIO / PHOTOGRAPHY STUDIO
FILADELFIA COMUNICACAO Belo Horizonte BRAZIL
BOTTLE LIGHT
PEPSICO / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
TURN ON CHRISTMAS WITH VODAFONE
VODAFONE / VODAFONE
TANGO Madrid SPAIN
CHEER O METER
COCA-COLA / COCA-COLA
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
THE FINISH LINE MEN
OLYMPIKUS / RUNNINS
DM9SUL Porto Alegre BRAZIL
BABY LOOK
MARISA / MARISA
FISCHER & FRIENDS Sao Paulo BRAZIL
B12 Commercial Public Services Incl. Healthcare & Medical
PFIZER: THE TARMY
PFIZER / PFIZER CHAMPIX
ONE GREEN BEAN Sydney AUSTRALIA
TERRA POO WIFI
TERRA MEXICO / TERRA
DDB MEXICO Mexico City MEXICO
BRACKETS BY SIX YEAR OLDS
AT&T / AT&T
BBDO NEW YORK USA
+ ARTE
BRAZILIAN ACADEMY OF ART / INSTITUTIONAL
DDB BRASIL Sao Paulo BRAZIL
BIN THE WORST OF 2011
FCC - CITIZEN SERVICES / FCC SEASON'S GREETINGS
SHACKLETON Madrid SPAIN
B13 Charities
I HAVE ALREADY DIED
ALS FOUNDATION NETHERLANDS / CHARITY
PUBLICIS Amsterdam THE NETHERLANDS
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
AMAZON PROJECT
WAVES FOR WATER / WAVES FOR WATER
LODUCCA Sao Paulo BRAZIL
INK PAD
DOOR STEP SCHOOL / DOOR STEP SCHOOL
LEO BURNETT INDIA Mumbai INDIA
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
THE POWER OF A COIN
BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY
KOLLE REBBE Hamburg GERMANY
I WILL WORK FOR FREE
PARALIFE FOUNDATION / DISABILITY UNEMPLOYMENT AWARENESS
PUBLICIS MEXICO MEXICO
THE CHARITY TEST DRIVE
DAIMLER / MERCEDES-BENZ
JUNG von MATT Hamburg GERMANY
B14 Public Health & Safety, Pubic Awareness Messages
RIVERS OF LIGHT
MINISTRY OF DEFENSE / HUMANITARIAN DEMOBILIZATION PROGRAM
LOWE-SSP3 Bogota COLOMBIA
THE CASTING
ASSOCIAZIONE ONLUS SIEROPOSITIVO.IT / WORLD AIDS DAY 2011
TBWA\ITALIA Milan ITALY
SAVE THE LIFE
AVIS NAZIONALE / VOLUNTEER ASSOCIATION OF BLOOD DONATION
LEO BURNETT Milan ITALY
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
ART NEVER SEEN
AUDIODESCRIPTION FOUNDATION / AUDIO DESCRIPTION AWARENESS
DDB WARSAW POLAND
THE ANTI-TERROR BAG
PERCEPT / PERCEPT
PERCEPT/H Mumbai INDIA
SO YOU THINK YOU WILL DANCE?
STOP THE TRAFFIK / COALITION TO HELP STOP THE SALE OF PEOPLE
DUVAL GUILLAUME MODEM Antwerp BELGIUM
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION / ANTI-SMOKING AWARENESS
OGILVY & MATHER Bangkok THAILAND
HELP I WANT TO SAVE A LIFE
HELP REMEDIES / BANDAGES
DROGA5 New York USA
WAITING TICKET
SANTA CASA DE MISERICORDIA DE SAO PAULO / ORGAN DONATION
Y&R SAO PAULO BRAZIL
RADIO GHOSTS
JOHANNITER-UNFALL-HILFE / VOLUNTARY HUMANITARIAN ORGANISATION
SERVICEPLAN Munich GERMANY
TEDX HAIRDRESSERS
TED / TED TALKS
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
TWEETBULLETS
MUSEO DE MEMORIA Y TOLERANCIA / MUSEO DE MEMORIA Y TOLERANCIA
OGILVY MEXICO Mexico City MEXICO
C01 Best Integrated Campaign Led by Promotion and Activation
IKEA ROTHENBURG
IKEA / IKEA
WIRZ/BBDO Zurich SWITZERLAND
CHANGE FLIGHT AND AIRLINE
WIDEROE / TORP AIRPORT
McCANN NORWAY Oslo NORWAY
THE SECRET IDOL
EZAKI GLICO / FRUIT GELATO ICE CREAM
ENGINE FILM Tokyo JAPAN
STEAL BANKSY
ART SERIES HOTELS / HOTEL PROMOTION
NAKED COMMUNICATIONS Sydney AUSTRALIA
THE CNN ECOSPHERE
TURNER BROADCASTING SYSTEMS DEUTSCHLAND / CNN
HEIMAT Berlin GERMANY
I HAVE ALREADY DIED
ALS FOUNDATION NETHERLANDS / CHARITY
PUBLICIS Amsterdam THE NETHERLANDS
MEMORIES FOR THE FUTURE
GOOGLE JAPAN / GOOGLE
HAKUHODO Tokyo JAPAN
NAMES PROMOTION
MICASA / FURNITURE RETAILER
SPILLMANN/FELSER/LEO BURNETT Zurich SWITZERLAND
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH
LEO BURNETT Milan ITALY
IKEA RENT
IKEA / IKEA RENT
303LOWE Sydney AUSTRALIA
THE PEOPLE'S CAR PROJECT
VOLKSWAGEN GROUP CHINA / VOLKSWAGEN
PROXIMITY CHINA Beijing CHINA
THE WORLD?S FASTEST PURCHASE
PUMA / PUMA FAAS
CIRCUS DF Mexico City MEXICO
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
THE HUMAN PRESERVATION PROJECT
WRIGLEY / 5 GUM
42 ENTERTAINMENT BURBANK USA
BHF - VINNIE
THE BRITISH HEART FOUNDATION / CHARITY
GREY LONDON UNITED KINGDOM
HELL PIZZA ROULETTE
HELL PIZZA / HELL PIZZA
BARNES, CATMUR & FRIENDS Auckland NEW ZEALAND
18.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
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2012
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19.10
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27.06
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25.06
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24.06
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19.06
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14.06
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16.05
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26.01
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2011
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2009
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