10 2016 .
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Branded Content & Entertainment Lions

GrandPrix

REAL BEAUTY SKETCHES
Advertiser :UNILEVER
Product :DOVE MASTERBRAND
Entrant :OGILVY BRASIL São Paulo, BRAZIL
Type of Entry :Titanium and Integrated
Title :REAL BEAUTY SKETCHES
Advertiser/Client :UNILEVER
Product/Service :DOVE MASTERBRAND
Entrant Company : OGILVY BRASIL São Paulo, BRAZIL
Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL


Name Company Position
Anselmo Ramos Ogilvy Brasil VP Creative Director
Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director
Hugo Veiga Ogilvy Brasil Copywriter
Diego Machado Ogilvy Brasil Art Director
Gil Zamora Zamora Desing Illustrator
Veronica Beach/Renata Neumann Ogilvy Brasil Producer
Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director
Valeria Barone Ogilvy Brasil Head Of Client Service
Deborad Lederman Ogilvy Brasil Account Supervisor
Mollie Hill Ogilvy Brasil Planner
Daniel Tartaro Ogilvy Brasil Head Of Digital
Wagner Gomes Ogilvy Brasil Project Manager
Pablo Moura/Fred Celestino Ogilvy Brasil UXD
John X Carey Paranoid US Director
Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor
Phillip Owens/Keith Kenniff Paranoid US Producer
Sam Casas Lime Studio Sound Mix
Sean Coleman Company 3 Color Grading
Paul Kumpata Rock Paper Scissor Editorial Grading
A52 Staff A52 Online


Gold

THE MOVIE OUT HERE
Advertiser :LABATT BREWERIES OF CANADA
Product :KOKANEE
Entrant :GRIP LIMITED Toronto, CANADA
Type of Entry :Branded Entertainment
Category :Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
Title :THE MOVIE OUT HERE
Advertiser/Client :LABATT BREWERIES OF CANADA
Product/Service :KOKANEE
Entrant Company : GRIP LIMITED Toronto, CANADA
Contributing Company : GRIP LIMITED Toronto, CANADA
Production Company : INFINITY FILMS Vancouver, CANADA
Production Company 2 : SECTION EIGHT Toronto, CANADA


Name Company Position
Randy Stein Grip Limited Creative Director
Scott Dube Grip Limited Creative Director
Catherine Allen Grip Limited Art Director
Ian Simpson Grip Limited Copywriter
David Chiavegato Grip Limited Screenwriter
Rich Pryce-Jones Grip Limited Screenwriter
Laurie Maxwell Grip Limited Agency Producer
Joel Holtby Grip Limited Interactive Art Director
Hiten Patel Grip Limited Interactive Art Director
Andy Slater Grip Limited Designer
Martin McClorey Grip Limited Account Services Director
Brendon Sargent Grip Limited Account Services Manager
Matthew Yip Grip Limited Account Coordinator
John Miller Grip Limited Client Services Director
Griff Henderson Poster Boy Editor
Davis Hicks Sons And Daughters Director
Todd Harrison Grip Limited Interactive Producer
Naeem Ghafari Grip Limited Interactive Copywriter
Dylan Dempsey Grip Limited Associate Technical Director
Justin Krinke Grip Limited Director Of Technology

A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE
Advertiser :IBM
Product :IBM RESEARCH
Entrant :OGILVY NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE
Advertiser/Client :IBM
Product/Service :IBM RESEARCH
Entrant Company : OGILVY NEW YORK, USA
Contributing Company : OGILVY NEW YORK, USA
Production Company : 1ST AVENUE MACHINE New York, USA


Name Company Position
Steve Simpson Ogilvy/Mather Chief Creative Officer/Na
Susan Westre Ogilvy/Mather Executive Creative Director
Mike Hahn/Ryan Blank Ogilvy/Mather Group Creative Directors
Niels West/Ricardo Leme Lopes Ogilvy/Mather Associate Creative Directors
Lauren Costa Ogilvy/Mather Copywriter
Ramona Todoca Ogilvy/Mather Art Director
Lee Weiss/Alicia Zuluaga/Julie Teicher Ogilvy/Mather Producers
Magnus Blair Ogilvy/Mather Group Planning Director
Priya Varadachary/Sissi Nie Ogilvy/Mather Digital Strategy
Geoffrey Colon/Stuart Tracte Social@ogilvy Social
Nitin Sinha/Katherine Moore Ogilvy/Mather Media
Rob Davis/Justine Herz/Marcus Andrew Ogilvy/Mather Video Strategy
Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto Ogilvy/Mather Account
Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli 1st Ave Machine Production
Peter Mostert/Lauren Basile Hooligan Editing
Karl Westman Ogilvy/Mather Executive Music Producer
Evan Mangiamele/Jodi Levine/Philip Loeb Heard City Audio
Michelle Seidenfrau/Beau Burrows/Andrew Garrahan/Greg Anderson/Kathy Hofman 1st Ave Machine Post Production
Punga Animation
Andreas Heinrich/Christopher Lutz/Ileana Rau/Susanne Bowman IBM Scientist/Animator

REAL BEAUTY SKETCHES
Advertiser :UNILEVER
Product :DOVE MASTERBRAND
Entrant :OGILVY BRASIL São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :REAL BEAUTY SKETCHES
Advertiser/Client :UNILEVER
Product/Service :DOVE MASTERBRAND
Entrant Company : OGILVY BRASIL São Paulo, BRAZIL
Contributing Company : OGILVY BRASIL São Paulo, BRAZIL
Production Company : PARANOID US Hollywood, USA


Name Company Position
Anselmo Ramos Ogilvy Brasil Vp Creative Director
Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director
Hugo Veiga Ogilvy Brasil Copywriter
Diego Machado Ogilvy Brasil Art Director
Gil Zamora Zamora Desing Illustrator
Veronica Beach/Renata Neumann Ogilvy Brasil Producer
Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director
Valeria Barone Ogilvy Brasil Head Of Client Service
Deborad Lederman Ogilvy Brasil Account Supervisor
Mollie Hill Ogilvy Brasil Planner
Daniel Tartaro Ogilvy Brasil Head Of Digital
Wagner Gomes Ogilvy Brasil Project Manager
Pablo Moura/Fred Celestino Ogilvy Brasil Uxd
John X Carey Paranoid US Director
Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor
Phillip Owens/Keith Kenniff Paranoid US Producer
Sam Casas Lime Studio Sound Mix
Sean Coleman Company 3 Color Grading
Paul Kumpata Rock Paper Scissor Editorial Grading
A52 Staff A52 Online

DEFORESTED FIELD
Advertiser :WWF
Product :WWF
Entrant :GREY 141 GROUP São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :DEFORESTED FIELD
Advertiser/Client :WWF
Product/Service :WWF
Entrant Company : GREY 141 GROUP São Paulo, BRAZIL
Contributing Company : GREY 141 GROUP São Paulo, BRAZIL


Name Company Position
Matheus Ruas Studio Fly Film Director
Alberto Damasceno Grey 141 Account Supervisor
Raquel Abdala Grey 141 Account Manager
Letícia Meira Grey 141 Account Director
Renata Ruas Grey 141 RTVC
Natacha Veiga Grey 141 RTVC
Paulo Amaral Grey 141 Copywriter
Guilherme Camargos Grey 141 Copywriter
Marcos Piccinini Grey 141 Copywriter
Eduardo Nose Grey 141 Art Director
Lucas Heck Grey 141 Art Director
Daniel Perez Grey 141 Creative Director
Pedro Cappeletti Grey 141 Creative Director
Pedro Cappeletti Grey 141 Executive Creative Director
Pedro Cappeletti Grey 141 Chief Creative Officer

BUILDING THE PEOPLE'S CAR
Advertiser :VOLKSWAGEN GROUP CHINA
Product :THE PEOPLE'S CAR PROJECT
Entrant :PROXIMITY BEIJING, CHINA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :BUILDING THE PEOPLE'S CAR
Advertiser/Client :VOLKSWAGEN GROUP CHINA
Product/Service :THE PEOPLE'S CAR PROJECT
Entrant Company : PROXIMITY BEIJING, CHINA
Contributing Company : PROXIMITY BEIJING, CHINA
Contributing Company 2 : GOODSTEIN & PARTNERS Beijing, CHINA
Production Company : PIXOMONDO Beijing, CHINA


Name Company Position
Georg Warga Goodstein ECD
Joy Wang Pixomondo Post Producer
Wil Manning Pixomondo AD
Nelson Quan Pixomondo Editor
John Dietz Pixomondo AD
Jan Heinze/Iva Modrah Pixomondo Ep/Producer
Paul Morris/Jay Hubert DOP
Kenneth Bi Director
Alex Csergo Proximity China MD
Enko Von Arnim/Lorraine Zhang/Carolyn Yu/Olivia Ding Proximity China Accounts Team
Tobias Bordal/Maggie Ge Proximity China Social Team
Catherine Liu Proximity China Project Manager
Cameron Rimington Proximity China Head Of IA
Maureen Sherrard Proximity China Agency Producer
Sofia Lv/ Zoro Cui/ Sophie D'agostino Proximity China Designers
Andy Li/Felipe Ferreira Proximity China Art Directors
Derek Liu/Vivian Liu Proximity China Copywriters
Daryl Villanueva/Flavio Vidigal Proximity China ACD
Greenkern Brand Management

DOUBLE LOOP DARE
Advertiser :MATTEL
Product :HOT WHEELS
Entrant :MISTRESS Venice, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :DOUBLE LOOP DARE
Advertiser/Client :MATTEL
Product/Service :HOT WHEELS
Entrant Company : MISTRESS Venice, USA
Contributing Company : MISTRESS Venice, USA
Production Company : BANDITO BROS. Los Angeles, USA


Name Company Position
Damien Eley Mistress Creative Director
Scott Harris Mistress Creative Director
Jens Stoelken Mistress Strategy Director
Christian Jacobsen Mistress Strategy Director
Blake E. Marquis Mistress Design/Interactive Director
Guy Helm Mistress Writer
Elisa Tan Mistress Art Director
Shelley Chidley Mistress Writer
Kay Lynn Dutcher Mistress Producer
Brittany Driscoll Mistress Brand Director
Mike 'Mouse' McCoy Bandito Brothers Director
Ryan Slavin Bandito Brothers Producer
Jeff Tober Bandito Brothers Editor
Sean Cushing Cantina Creative VFX Producer
Stephen Lawes Cantina Creative VFX Creative Director
Simon Waldron Mattel VP Boys Marketing
Felix Holst Mattel VP Design
Anye Deanna Mattel Marketing Director
Missy Alpert Mattel Marketing Manager
Chris Boumann Mattel Marketing Manager
Suzanne Hargrove Bandito Brothers Executive Producer

YES, VIRGINIA THE MUSICAL
Advertiser :MACY'S
Product :DEPARTMENT STORE
Entrant :JWT NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :YES, VIRGINIA THE MUSICAL
Advertiser/Client :MACY'S
Product/Service :DEPARTMENT STORE
Entrant Company : JWT NEW YORK, USA
Contributing Company : JWT NEW YORK, USA
Production Company : GREENPOINT PICTURES Brooklyn, USA
Production Company 2 : STOPP LA Venice, USA
Production Company 3 : MACY'S STUDIOS New York, USA


Name Company Position
Jeff Benjamin JWT New York Chief Creative Officer North America
Matt Macdonald/Ryan Kutscher JWT New York Co-Chief Creative Officers New York
Mike Geiger JWT New York Chief Integration Officer/President NA
Craig Love/Shayne Millington JWT New York Creative Directors
William Schermerhorn/Wesley Whatley Macy's Parade And Entertainment Group Writer/Lyricist/Composer
Raihana Halim/Ben Chiang/Justine Cotter JWT New York Art Directors/Copywriter
Jonathan Fletcher/Jon Fishel/Jinal Shah JWT New York Planning Director/User Experience/Digital Strategist
Sergio Lopez JWT New York Head Of Production
Paul Sutton JWT New York Director Of Digital Production
Robin Feldman JWT New York Executive Producer
Margaret Mclaughlin/Vanessa Scanlan JWT New York Executive Digital Producer/Digital Producer
Andrea Curtin/Atalie Kessler JWT New York Senior Broadcast Producer/Senior Line Producer
Ricky Bacon/David Wu/Jane Irzhak JWT New York Director Of Technology/Tech Lead/QA Manager
Claire Capeci JWT New York Global Business Director
Angela Rebong Brown JWT New York Account Director
Lindsey Allen JWT New York Project Manager
Joe Feczko/Betsy Spence/Audrey De Shong Macy's Marketing SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing
Tony Giannini/Jen Kasper Macy's Media GVP/Media/EVP Digital Media/Multicultural Advertising
Robin Reibel/Holly Thomas/Julie Strider Macy's Media Relations GVP Media Relations/VP National Media Relations/Director Media Relations
Serena Potter/Nicole Mason Macys.com OVP Marketing Strategy/Senior Marketing Manager

DUMB WAYS TO DIE
Advertiser :METRO TRAINS
Product :METRO TRAINS
Entrant :McCANN MELBOURNE, AUSTRALIA
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :DUMB WAYS TO DIE
Advertiser/Client :METRO TRAINS
Product/Service :METRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Contributing Company 2 : McCANN MELBOURNE, AUSTRALIA
Contributing Company : McCANN MELBOURNE, AUSTRALIA


Name Company Position
John Mescall McCann Executive Creative Director
Pat Baron McCann Creative Director
Adrian Mills McCann Group Account Director
Alec Hussain McCann Senior Account Director
John Mescall McCann Copywriter
Tamara Broman McCann Senior Account Manager
Adrian Mills McCann Strategy
Mark Bradley McCann Senior Producer
Cinnamon Darvall McCann Producer
Oliver McGill Composer And Producer
Huey Groves McCann Digital
Christian Stocker McCann Digital
Julian Frost Animation
Chloe Alsop Metro Trains Marketing Manager
Leah Waymark Metro Trains General Manager/Corporate Relations
Pat Baron McCann Art Director

SECRET PLACE
Advertiser :NESTLE WATERS
Product :PERRIER
Entrant :OGILVY FRANCE Paris, FRANCE
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :SECRET PLACE
Advertiser/Client :NESTLE WATERS
Product/Service :PERRIER
Entrant Company : OGILVY FRANCE Paris, FRANCE
Contributing Company : OGILVY FRANCE Paris, FRANCE
Production Company : FIGHTING FISH Clichy, FRANCE


Name Company Position
Chris Garbutt Ogilvy France Chief Creative Officer
Frederic Levron/Thierry Chiumino Ogilvy France Creative Directors
Baptiste Clinet/Nicolas Lautier/Florian Bodet/Chris Rowson Ogilvy France Art Directors
Baptiste Clinet/Nicolas Lautier/Florian Bodet Ogilvy France Copywriters
Laure Bayle Ogilvy France Head Of Production
Hugo Diaz/Diane De Bretteville/Cyril Duval/Sandra Petrus Ogilvy France Films/Digital Producers
Constance Capy Baudeau/Stanislas Vert Ogilvy France Account Management
Laurent King Film Director
Olivier Domerc Story Development
Benjamin Przespolewski Digital Director
Sami Meziani Technical Director
Caroline Petruccelli Production Manager
Arnaud Roth Production Designer
Franck Marchal/Alexandre Poirier Le Comptoir Du Son Sound
Muriel Koch/Fabienne Bravard/Armelle Roulland Nestle Waters Advertiser's Supervisors

DIKEMBE MUTOMBO'S 4 1/2 WEEKS TO SAVE THE WORLD
Advertiser :OLD SPICE
Product :OLD SPICE CHAMPION
Entrant :WIEDEN+KENNEDY Portland, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :DIKEMBE MUTOMBO'S 4 1/2 WEEKS TO SAVE THE WORLD
Advertiser/Client :OLD SPICE
Product/Service :OLD SPICE CHAMPION
Entrant Company : WIEDEN+KENNEDY Portland, USA
Contributing Company : WIEDEN+KENNEDY Portland, USA


Name Company Position
Ash Warren/Nate Horstmann/Dan Will Driftlab Developers
Chris Beaver/Ed Booth/Kellan Stover Powerhouse Animation Studios Animators
Robin Arnott N/A Sound Designer
Jukio Kallio N/A Composer
Paul Veer/Sven Ruthner N/A Artist
Adam Atomic/Adam Saltsman N/A Game Maker
Liam Doherty Wieden+Kennedy Account Supervisor
Michael Dalton Wieden+Kennedy Management Supervisor
Jessica Monsey Wieden+Kennedy Account Director
Jake Doran Wieden+Kennedy UX Designer
Ben Kendall Wieden+Kennedy Interactive Producer
Mike Davidson Wieden+Kennedy Senior Interactive Producer
Max Stinson Wieden+Kennedy Art Director
Andy Laugenour Wieden+Kennedy Copywriter
Craig Allen/Jason Bagley/Matt O'rourke Wieden+Kennedy Creative Director
Susan Hoffman/Joe Staples Wieden+Kennedy Executive Creative Director

SEND YOUR FACEBOOK PROFILE TO CAPE TOWN
Advertiser :CAPE TOWN TOURISM
Product :CAPE TOWN
Entrant :OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :SEND YOUR FACEBOOK PROFILE TO CAPE TOWN
Advertiser/Client :CAPE TOWN TOURISM
Product/Service :CAPE TOWN
Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Contributing Company 2 : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Contributing Company 3 : R.E.C Cape Town, SOUTH AFRICA
Contributing Company : FLOW COMMUNICATIONS Cape Town, SOUTH AFRICA


Name Company Position
Chris Gotz Ogilvy & Mather Cape Town
Jacques Massardo Ogilvy & Mather Cape Town
Nicholas Wittenberg Ogilvy & Mather Cape Town
Tommy Le Roux Ogilvy & Mather Cape Town
Gareth Mcpherson Ogilvy & Mather Cape Town
Adrian Varkel Ogilvy & Mather Cape Town
Matthew Pullen Ogilvy & Mather Cape Town
Emma Butlin Ogilvy & Mather Cape Town
Dean Paradise Ogilvy & Mather Cape Town
Kate Desmarais Ogilvy & Mather Cape Town
Fred Cilliers Ogilvy & Mather Cape Town
Andrew Pullen Ogilvy & Mather Cape Town
Shelley Broad Ogilvy & Mather Cape Town
Lisa Clarke Ogilvy & Mather Cape Town
Kurt Paulse Ogilvy & Mather Cape Town
Mike Wood R.e.c (Record.edit.create)
Kaif Ahmed R.e.c (Record.edit.create)
Dave Jackson R.e.c (Record.edit.create)
Kamilla Nurock R.e.c (Record.edit.create)

SCREEN-AGE LOVE STORY
Advertiser :PLDT
Product :MYDSL
Entrant :ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :SCREEN-AGE LOVE STORY
Advertiser/Client :PLDT
Product/Service :MYDSL
Entrant Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Contributing Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Production Company : FILMEX Makati City, THE PHILIPPINES


Name Company Position
Andre Petch Ace Saatchi/Saatchi Executive Creative Director
Trixie Diyco Ace Saatchi/Saatchi Vice President/ Creative Director
Greg Martin Ace Saatchi/Saatchi Creative Director
Denise Tee Ace Saatchi/Saatchi Head Of Art
Paw Berroya Ace Saatchi/Saatchi Copy Writer
Gelo Suarez Ace Saatchi/Saatchi Copy Writer
Jordan Santos Ace Saatchi/Saatchi Copy Writer
Petra Magno Ace Saatchi/Saatchi Copy Writer
Sara Badr Ace Saatchi/Saatchi Copy Writer
Glenn Lalogan Ace Saatchi/Saatchi Art Director
Windel Aboy Ace Saatchi/Saatchi Art Director
Hans Malang Ace Saatchi/Saatchi Art Director
Miguel Mier Ace Saatchi/Saatchi Art Director
Karen Sto. Domingo Freelance Agency Producer
Gigi Garcia Ace Saatchi/Saatchi Client Service Director
April Landicho Ace Saatchi/Saatchi Account Manager
Claire Cruz Ace Saatchi/Saatchi Account Manager
Carmen Antunez Ace Saatchi/Saatchi Planner
Natalie Ang Ace Saatchi/Saatchi Planner
Henry Frejas Filmex Director
Thonx Kwek Ace Saatchi/Saatchi Web Designer
Joem Segovia Ace Saatchi/Saatchi Digital Manager
Geli Angeles Ace Saatchi/Saatchi Account Manager
Adi Yapyuco Ace Saatchi/Saatchi Account Executive
Gen Lizares Ace Saatchi/Saatchi Head of Activation
Patti Mallari Ace Saatchi/Saatchi Activation Communication Director
Shiela Tiongco Ace Saatchi/Saatchi Digital Director
Yhanee Mendoza Ace Saatchi/Saatchi Events Supervisor
Michaelangelo Reyes Freelance Producer
Martin Romualdez Ace Saatchi/Saatchi Media Relations Manager
Dennis Obien Ace Saatchi/Saatchi Print Producer
Louie Di Jr. Ace Saatchi/Saatchi Event Manager
Josh Rodriguez Ace Saatchi/Saatchi Event Coordinator

DUMB WAYS TO DIE
Advertiser :METRO TRAINS
Product :METRO TRAINS
Entrant :McCANN MELBOURNE, AUSTRALIA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :DUMB WAYS TO DIE
Advertiser/Client :METRO TRAINS
Product/Service :METRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Contributing Company 2 : McCANN MELBOURNE, AUSTRALIA
Contributing Company : McCANN MELBOURNE, AUSTRALIA


Name Company Position
John Mescall McCann Executive Creative Director
Pat Baron McCann Creative Director
Adrian Mills McCann Group Account Director
Alec Hussain McCann Senior Account Director
John Mescall McCann Copywriter
Tamara Broman McCann Senior Account Manager
Adrian Mills McCann Strategy
Mark Bradley McCann Senior Producer
Cinnamon Darvall McCann Producer
Oliver McGill Composer And Producer
Huey Groves McCann Digital
Christian Stocker McCann Digital
Julian Frost Animation
Chloe Alsop Metro Trains Marketing Manager
Leah Waymark Metro Trains General Manager/Corporate Relation
Pat Baron McCann Art Director

PROMETHEUS INTEGRATED CAMPAIGN
Advertiser :TWENTIETH CENTURY FOX
Product :PROMETHEUS FILM
Entrant :IGNITION INTERACTIVE Santa Monica, USA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :PROMETHEUS INTEGRATED CAMPAIGN
Advertiser/Client :TWENTIETH CENTURY FOX
Product/Service :PROMETHEUS FILM
Entrant Company : IGNITION INTERACTIVE Santa Monica, USA
Contributing Company : IGNITION INTERACTIVE Santa Monica, USA
Production Company : RSA FILMS London, UNITED KINGDOM


Name Company Position
Evan Dehaven/Chris Eyerman Ignition Interactive ECD/Creative Director
Maiko Sakurai/Parker Sapp/Jamie Somphanthabansouk/Sheila Iverson Ignition Interactive Producers
James Cobo/Amber Eyerman/Lindsey Shaw Ignition Interactive Social Media
Matt Johnston/Matthew Goshman/Matt Matijevich/Thomas Mulloy Ignition Interactive Developers
Nick Boes Ignition Interactive Art Director
Andy Burdin/Nick Jones/Wilson Saloj Ignition Interactive Designers
Ashley Crandall/Nina Kauffman And Meredith Rose Ignition Interactive Copywriters
Anton Molleda Plain Concepts Chief Operations Officer
Ridley Scott RSA Creative Director
Damon Lindelof RSA Copywriter
Caspar Delaney RSA Executive Producer
Johnny Hardstaff/Luke Scott RSA Directors
Mark Patten RSA Cinematographer
RSA/Absolute/Hoxton Redsox Post Production Facility
Ed Cheeseman/Ben Harrex/Owynne Dawkins RSA Editors
Absolute/Hoxton Redsox Post Production Facility

THE BEAUTY INSIDE
Advertiser :INTEL + TOSHIBA
Product :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant :PEREIRA & O'DELL San Francisco, USA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :THE BEAUTY INSIDE
Advertiser/Client :INTEL + TOSHIBA
Product/Service :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant Company : PEREIRA & O'DELL San Francisco, USA
Contributing Company : PEREIRA & O'DELL San Francisco, USA
Production Company : B-REEL Los Angeles, USA


Name Company Position
Pj Pereira Pereira & O'Dell Chief Creative Officer
Jaime Robinson Pereira & O'Dell Executive Creative Director
Jason Apaliski Pereira & O'Dell Creative Director
Neil Ramanan Pereira & O'Dell Copywriter
Chaz Whitworth Pereira & O'Dell Art Director
Jeff Ferro Pereira & O'Dell VP Of Production
Elisa Moore Pereira & O'Dell Agency Film Producer
Erin Dahlbeck Davis Pereira & O'Dell Senior Interactive Producer
Justin Cox Pereira & O'Dell Strategy Director
Josh Brandau Pereira & O'Dell Vp Of Media
Dan Beer Pereira & O'Dell Media Supervisor
Xandra Ess Pereira & O'Dell Business Affairs Director
Gary Theut Pereira & O'Dell VP/Director Account Service
Henry Arlander Pereira & O'Dell Account Director
Drake Doremus B Reel Films Director
Annette Davey Independent Film Editor
B Reel Production Company
Lost Planet Editorial Company
Laundry Graphics
N Tropic Visual FX/Online

THE MOVIE OUT HERE
Advertiser :LABATT BREWERIES OF CANADA
Product :KOKANEE
Entrant :GRIP LIMITED Toronto, CANADA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :THE MOVIE OUT HERE
Advertiser/Client :LABATT BREWERIES OF CANADA
Product/Service :KOKANEE
Entrant Company : GRIP LIMITED Toronto, CANADA
Contributing Company : GRIP LIMITED Toronto, CANADA
Production Company : INFINITY FILMS Vancouver, CANADA
Production Company 2 : SECTION EIGHT Toronto, CANADA


Name Company Position
Randy Stein Grip Limited Creative Director
Scott Dube Grip Limited Creative Director
Catherine Allen Grip Limited Art Director
Ian Simpson Grip Limited Copywriter
David Chiavegato Grip Limited Screenwriter
Rich Pryce-Jones Grip Limited Screenwriter
Laurie Maxwell Grip Limited Agency Producer
Joel Holtby Grip Limited Interactive Art Director
Hiten Patel Grip Limited Interactive Art Director
Andy Slater Grip Limited Designer
Martin McClorey Grip Limited Account Services Director
Brendon Sargent Grip Limited Account Services Manager
Matthew Yip Grip Limited Account Coordinator
John Miller Grip Limited Client Services Director
Griff Henderson Poster Boy Editor
Davis Hicks Sons And Daughters Director
Todd Harrison Grip Limited Interactive Producer
Naeem Ghafari Grip Limited Interactive Copywriter
Dylan Dempsey Grip Limited Associate Technical Director
Justin Krinke Grip Limited Director Of Technology

SCREEN-AGE LOVE STORY
Advertiser :PLDT
Product :MYDSL
Entrant :ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :SCREEN-AGE LOVE STORY
Advertiser/Client :PLDT
Product/Service :MYDSL
Entrant Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Contributing Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Production Company : FILMEX Makati City, THE PHILIPPINES


Name Company Position
Andrew Petch Ace Saatchi/Saatchi Executive Creative Director
Trixie Diyco Ace Saatchi/Saatchi Vice President/ Creative Director
Greg Martin Ace Saatchi/Saatchi Creative Director
Denise Tee Ace Saatchi/Saatchi Head Of Art
Paw Berroya Ace Saatchi/Saatchi Copy Writer
Gelo Suarez Ace Saatchi/Saatchi Copy Writer
Jordan Santos Ace Saatchi/Saatchi Copy Writer
Petra Magno Ace Saatchi/Saatchi Copy Writer
Sara Badr Ace Saatchi/Saatchi Copy Writer
Glenn Lalogan Ace Saatchi/Saatchi Art Director
Windel Aboy Ace Saatchi/Saatchi Art Director
Hans Malang Ace Saatchi/Saatchi Art Director
Miguel Mier Ace Saatchi/Saatchi Art Director
Karen Sto. Domingo Freelance Agency Producer
Gigi Garcia Ace Saatchi/Saatchi Client Service Director
April Landicho Ace Saatchi/Saatchi Account Manager
Claire Cruz Ace Saatchi/Saatchi Account Manager
Carmen Antunez Ace Saatchi/Saatchi Planner
Natalie Ang Ace Saatchi/Saatchi Planner
Henry Frejas Filmex Director
Thonx Kwek Ace Saatchi/Saatchi Web Designer
Joem Segovia Ace Saatchi/Saatchi Digital Manager
Geli Angeles Ace Saatchi/Saatchi Account Manager
Adi Yapyuco Ace Saatchi/Saatchi Account Executive
Gen Lizares Ace Saatchi/Saatchi Head of Activation
Patti Mallari Ace Saatchi/Saatchi Activation Communication Director
Shiela Tiongco Ace Saatchi/Saatchi Digital Director
Yhanee Mendoza Ace Saatchi/Saatchi Events Supervisor
Michaelangelo Reyes Freelance Producer
Martin Romualdez Ace Saatchi/Saatchi Media Relations Manager
Dennis Obien Ace Saatchi/Saatchi Print Producer
Louie Di Jr. Ace Saatchi/Saatchi Event Manager
Josh Rodriguez Ace Saatchi/Saatchi Event Coordinator


Silver

LOVE IN THE END
Advertiser :MONDELEZ INTERNATIONAL
Product :LACTA
Entrant :OGILVYONE WORLDWIDE ATHENS, GREECE
Type of Entry :Branded Entertainment
Category :Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
Title :LOVE IN THE END
Advertiser/Client :MONDELEZ INTERNATIONAL
Product/Service :LACTA
Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE
Production Company : CL PRODUCTIONS Athens, GREECE


Name Company Position
Panos Sambrakos Ogilvyone Athens Executive Creative Director
Konstina Chatzaki Ogilvyone Athens Creative Director
Franceska Galafti Ogilvyone Athens Associate Creative Director
Konstantinos Penlidis Ogilvyone Athens Art Director
Christina Alifakioti Ogilvyone Athens Account Director
Annita Galanopoulou Bold Ogilvy/Mather Account Director
Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager
Aristea Papazoglou Bold Ogilvy/Mather Account Manager
Vasilis Kehagias Cl Productions Director
Panagiotis Iosifelis Cl Productions Screenwriter
Kostas Lampropoulos Cl Productions Producer
Lampis Charalampidis Cl Productions Editor
George Papandrikopoulos Cl Productions Cinematographer
Manos Krezias Odeon S.a. Producer
Mike Argiris Odeon S.a. Comercial Director
Manolis Mavrikakis Ogilvyone Athens Creative Technologist
George Alatzas Ogilvyone Athens Lead Programmer

UNCLE DREW
Advertiser :PEPSI
Product :PEPSI MAX
Entrant :THE MARKETING ARM Dallas, USA
Type of Entry :Branded Entertainment
Category :Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
Title :UNCLE DREW
Advertiser/Client :PEPSI
Product/Service :PEPSI MAX
Entrant Company : THE MARKETING ARM Dallas, USA
Contributing Company : THE MARKETING ARM Dallas, USA
Contributing Company 2 : THE MARKETING ARM Dallas, USA
Production Company : MINUSL New York, USA


Name Company Position
Marc Gilbar Davie Brown Entertainment/The Marketing Arm Creative Director
Marc Gilbar Davie Brown Entertainment/The Marketing Arm Copywriter
Tom Meyer Davie Brown Entertainment/The Marketing Arm Account Director
Abby Jackson Davie Brown Entertainment/The Marketing Arm Account Executive
Jonathan Klein Director
Angie Revel Producer
Brian Thomas Director Of Photography
Ed French Special Effects Make-Up
Rock Paper Scissors Editorial
Damion Clayton Editor
Beacon Streat Studios Music
Heard Ciry Sound Mix
Fanscape Social Media

FROM SHELTER TO STAGE
Advertiser :MARS PETCARE US
Product :PEDIGREE®
Entrant :STARCOM MEDIAVEST GROUP Chicago, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :FROM SHELTER TO STAGE
Advertiser/Client :MARS PETCARE US
Product/Service :PEDIGREE®
Entrant Company : STARCOM MEDIAVEST GROUP Chicago, USA
Media Agency : STARCOM MEDIAVEST GROUP Chicago, USA
Media Agency 2 : STARCOM MEDIAVEST GROUP Chicago, USA


Name Company Position
Lizzie Levin Starcom MediaVest Group Development Executive
Erin Vogel Starcom MediaVest Group VP/Director
Amy Harris Starcom MediaVest Group VP/Director

THE BEETLE SHARK CAGE
Advertiser :VOLKSWAGEN
Product :VW BEETLE
Entrant :MEDIACOM New York, USA
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :THE BEETLE SHARK CAGE
Advertiser/Client :VOLKSWAGEN
Product/Service :VW BEETLE
Contributing Company 2 : DEUTSCH Los Angeles, USA
Contributing Company : DISCOVERY CHANNEL Silver Spring, USA
PR Agency : EDELMAN New York, USA
Entrant Company : MEDIACOM New York, USA
Media Agency : MEDIACOM New York, USA


Name Company Position
Adam Pincus MediaCom Director/Branded Content
Justin Osborne Volkswagen GM/Marketing Communications
Joanne Diaz MediaCom Senior Partner/Associate Director
David Fasola MediaCom Managing Partner
Sean Williamson MediaCom Communications Planning Director
Scott Felenstein Discovery Channel EVP/Discovery AD Sales
Mark Lewis Discovery Channel Director/AD Sales Marketing
Kevin McCarthy Discovery Channel Director/Discovery Solutions
Stacy Tobin Discovery Channel Account Executive
Amanda Doyle Deutsch Creative Director
Alex Milwee Edelman Senior Account Supervisor

THE BEAUTY INSIDE
Advertiser :INTEL + TOSHIBA
Product :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant :PEREIRA & O'DELL San Francisco, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :THE BEAUTY INSIDE
Advertiser/Client :INTEL + TOSHIBA
Product/Service :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant Company : PEREIRA & O'DELL San Francisco, USA
Contributing Company : PEREIRA & O'DELL San Francisco, USA
Production Company : B-REEL Los Angeles, USA


Name Company Position
Pj Pereira Pereira/O'Dell Chief Creative Officer
Jaime Robinson Pereira/O'Dell Executive Creative Director
Jason Apaliski Pereira/O'Dell Creative Director
Neil Ramanan Pereira/O'Dell Copywriter
Chaz Whitworth Pereira/O'Dell Art Director
Jeff Ferro Pereira/O'Dell Vice President Of Production
Elisa Moore Pereira/O'Dell Agency Film Producer
Erin Dahlbeck Davis Pereira/O'Dell Senior Interactive Producer
Justin Cox Pereira/O'Dell Strategy Director
Josh Brandau Pereira/O'Dell VP Of Media
Dan Beer Pereira/O'Dell Media Supervisor
Xandra Ess Pereira/O'Dell Business Affairs Director
Gary Theut Pereira/O'Dell VP/Director Account Service
Henry Arlander Pereira/O'Dell Account Director
Drake Doremus B Reel Films Director
Annette Davey Independent Film Editor
B Reel Production Company
Lost Planet Editorial Company
Laundry Graphics
N Tropic Visual Effects/Online

YES, VIRGINIA THE MUSICAL
Advertiser :MACY'S
Product :DEPARTMENT STORE
Entrant :JWT NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :YES, VIRGINIA THE MUSICAL
Advertiser/Client :MACY'S
Product/Service :DEPARTMENT STORE
Entrant Company : JWT NEW YORK, USA
Contributing Company : JWT NEW YORK, USA
Production Company : GREENPOINT PICTURES Brooklyn, USA
Production Company 2 : STOPP LA Venice, USA
Production Company 3 : MACY'S STUDIOS New York, USA


Name Company Position
Jeff Benjamin JWT New York Chief Creative Officer North America
Matt MacDonald/Ryan Kutscher JWT New York Co-Chief Creative Officers New York
Mike Geiger JWT New York Chief Integration Officer/President NA
Craig Love/Shayne Millington JWT New York Creative Directors
William Schermerhorn/Wesley Whatley Macy's Parade And Entertainment Group Writer/Lyricist/Composer
Raihana Halim/Ben Chiang/Justine Cotter JWT New York Art Directors/Copywriter
Jonathan Fletcher/Jon Fishel/Jinal Shah JWT New York Planning Director/User Experience/Digital Strategist
Sergio Lopez JWT New York Head Of Production
Paul Sutton JWT New York Director Of Digital Production
Robin Feldman JWT New York Executive Producer
Margaret Mclaughlin/Vanessa Scanlan JWT New York Executive Digital Producer/Digital Producer
Andrea Curtin/Atalie Kessler JWT New York Senior Broadcast Producer/Senior Line Producer
Ricky Bacon/David Wu/Jane Irzhak JWT New York Director Of Technology/Tech Lead/QA Manager
Claire Capeci JWT New York Global Business Director
Angela Rebong Brown JWT New York Account Director
Lindsey Allen JWT New York Project Manager
Joe Feczko/Betsy Spence/Audrey De Shong Macy's Marketing SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing
Tony Giannini/Jen Kasper Macy's Media GVP/Media/EVP Digital Media/Multicultural Advertising
Robin Reibel/Holly Thomas/Julie Strider Macy's Media Relations GVP Media Relations/VP National Media Relations/Director Media Relations
Serena Potter/Nicole Mason Macys.com OVP Marketing Strategy/Senior Marketing Manager

THE ANT RALLY
Advertiser :WORLDWIDE FUND FOR NATURE (WWF)
Product :WWF
Entrant :BBDO GERMANY Düsseldorf, GERMANY
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :THE ANT RALLY
Advertiser/Client :WORLDWIDE FUND FOR NATURE (WWF)
Product/Service :WWF
Entrant Company : BBDO GERMANY Düsseldorf, GERMANY
Contributing Company : BBDO GERMANY Düsseldorf, GERMANY
Production Company : PARASOL ISLAND Düsseldorf, GERMANY
Production Company 2 : STUDIO FUNK Düsseldorf, GERMANY


Name Company Position
Andreas Landgraf Visual Effects
Stephan Krause Parasol Island/Düsseldorf Editor
Ami Rodrigues DOP
Ahmet Tan DOP
Tom Zahner Voice Over
Marco Manzo Studio Funk/Düsseldorf Sound Designer
Jack Gregory Donald Parasol Island/Düsseldorf Producer
Kim Duesselberg Parasol Island/Düsseldorf Producer
Moritz von Schroetter Parasol Island/Düsseldorf Producer
Jochen Manz Photographer
Steffen Gentis BBDO Proximity Düsseldorf Agency Producer/Head Of TV
Lina Gilles BBDO Proximity Düsseldorf Account Manager
Sebastian Koenen BBDO Proximity Düsseldorf Account Director
Ramón Scheffer BBDO Proximity Düsseldorf Copywriter
Fabian Pensel BBDO Proximity Düsseldorf Art Director/Illustration
Carsten Bolk BBDO Proximity Düsseldorf Creative Director
Christian Mommertz BBDO Proximity Düsseldorf Creative Director
Sebastian Hardieck BBDO Proximity Düsseldorf Creative Managing Director
Christian Mommertz BBDO Proximity Düsseldorf Creative Managing Director
Wolfgang Schneider BBDO Germany Chief Creative Officer

TWISTED FOOTBALL
Advertiser :NESTLÉ PRODUCTS
Product :MILO CANS
Entrant :OGILVY MALAYSIA Kuala Lumpur, MALAYSIA
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :TWISTED FOOTBALL
Advertiser/Client :NESTLÉ PRODUCTS
Product/Service :MILO CANS
Entrant Company : OGILVY MALAYSIA Kuala Lumpur, MALAYSIA
Contributing Company : OGILVY MALAYSIA Kuala Lumpur, MALAYSIA
Production Company : DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA


Name Company Position
Gavin Simpson Ogilvy Malaysia Chief Creative Officer
Gavin Simpson Ogilvy Malaysia Creative Director
Tan Chee Keong Ogilvy Malaysia Creative Director
Tan Chee Keong Ogilvy Malaysia Art Director
Gavin Simpson Ogilvy Malaysia Art Director
Theng Lik Tat Ogilvy Malaysia Art Director
Ch'ng Kar Khuan Ogilvy Malaysia Art Director
Andrew Low Ogilvy Malaysia Copywriter
Kok Lay Choon Ogilvy Malaysia Copywriter
Eric Yan Ogilvy Malaysia Agency Producer
Loo Seng Tuck Ogilvy Malaysia Agency Producer
Ch'ng Kar Khuan Ogilvy Malaysia Web Designer
Nizwani Shahar Ogilvy Malaysia Account Manager
Armand Adnan Ogilvy Malaysia Account Supervisor
Nicklaus Lam Ogilvy Malaysia Acount Supervisor
Victor Manggunio Directors Think Tank Director
Patminder Singh Directors Think Tank Producer
Mediacliq Programmer
Two Am Music Studios Music
Soo Wai Ching Mindshare Senior Executive
Satwinder Dhillon Mindshare Manager
Sheryn Fong Mindshare Executive
Chun Kok Kei Mindshare Senior Executive
Lee Kah Yee Mindshare Executive
Cindy Chia, Director Mindshare Client Leadership
Gilbert Vicente Mindshare Associate Director
Mindshare Malaysia Mindshare Office

MY BLOOD IS RED AND BLACK
Advertiser :HEMOBA / ESPORTE CLUBE VITÓRIA
Product :FOOTBALL TEAM
Entrant :LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :MY BLOOD IS RED AND BLACK
Advertiser/Client :HEMOBA / ESPORTE CLUBE VITÓRIA
Product/Service :FOOTBALL TEAM
Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Contributing Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Production Company : VETOR ZERO São Paulo, BRAZIL
Production Company 2 : BRASILEIRA FILMES Sao Paulo, BRAZIL


Name Company Position
Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer
Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director
Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors
Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors
Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters
Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account
Fernando Sales/André Massuda Leo Burnett Tailor Made Media
Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner
Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer
Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client's Approval
Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company
Gabriel Teixeira Photography
Audioboutique Sound Company
Wagner Moura Locutor

A CHARITY RECORD LABEL
Advertiser :RAK 'N'ROLL FOUNDATION
Product :RAK'N'ROLL RECORDS
Entrant :180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :A CHARITY RECORD LABEL
Advertiser/Client :RAK 'N'ROLL FOUNDATION
Product/Service :RAK'N'ROLL RECORDS
Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND


Name Company Position
Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director
Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive
Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive
Zbigniew Flakus 180heartbeats+Jung V. Matt Designer
Mariusz Czepiec 180heartbeats+Jung V. Matt Designer
Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter
Adam Marzec 180heartbeats+Jung V. Matt Copywriter
Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director
Adam Marzec 180heartbeats+Jung V. Matt Concept Director
Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director
Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director

SURPRISE COLLECTION
Advertiser :P&G
Product :ARIEL
Entrant :AFRICA Sao Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best use or integration of offline media such as print, outdoor etc
Title :SURPRISE COLLECTION
Advertiser/Client :P&G
Product/Service :ARIEL
Entrant Company : AFRICA Sao Paulo, BRAZIL
Contributing Company : AFRICA Sao Paulo, BRAZIL


Name Company Position
Fhits/UQ Bar Digital Strategy
Luiz Fernando Vieira Africa Media Director
Ana Cortat Africa Planning Director
Marcio Santoro/Cecilia Duarte/Manuela Ramalho/Marina Damato Africa Account Director
Evandro Soares Africa Projects Creative Director/Media
Iron Brito Africa Art Director
Rafael Gil Africa Art Director
Rodrigo Da Mata Africa Copywriter
Paulo Coelho Africa Creative Director/Art Director
Aricio Fortes Africa Creative Director/Copywriter
Sergio Gordilho Africa CCO/Creative Director

THE STRATOS JUMP 1:350
Advertiser :REED EXHIBITIONS
Product :MODEL MAKER FAIR
Entrant :OGILVY & MATHER VIENNA, AUSTRIA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :THE STRATOS JUMP 1:350
Advertiser/Client :REED EXHIBITIONS
Product/Service :MODEL MAKER FAIR
Entrant Company : OGILVY & MATHER VIENNA, AUSTRIA
Contributing Company : OGILVY & MATHER VIENNA, AUSTRIA
Production Company : SABOTAGE FILMS Vienna, AUSTRIA
Production Company 2 : BALLOONART Vienna, AUSTRIA


Name Company Position
Helge Haberzettl Ogilvy Vienna Copy Writer
Gregor Ahman Ogilvy Vienna Art Director
Gerd Schulte-Doeinghaus Ogilvy Vienna Executive Creative Director
Michael Kaiser Ogilvy Vienna Art Director
Karin Schalko Ogilvy Vienna Copy Writer
Andreas Braunboeck Balloonart Set Design
Wolfgang Bohusch Sabotage Films Cameraman
Manuel Lindinger Sabotage Films Editor
Thomas Brunner Sabotage Films Producer
Clemens Marx Marx Tonkombinat Sound Design

THE BEAUTY INSIDE
Advertiser :INTEL + TOSHIBA
Product :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant :PEREIRA & O'DELL San Francisco, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :THE BEAUTY INSIDE
Advertiser/Client :INTEL + TOSHIBA
Product/Service :TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant Company : PEREIRA & O'DELL San Francisco, USA
Contributing Company : PEREIRA & O'DELL San Francisco, USA
Production Company : B-REEL Los Angeles, USA


Name Company Position
Pj Pereira Pereira & O'Dell Chief Creative Officer
Jaime Robinson Pereira & O'Dell Executive Creative Director
Jason Apaliski Pereira & O'Dell Creative Director
Neil Ramanan Pereira & O'Dell Copywriter
Chaz Whitworth Pereira & O'Dell Art Director
Jeff Ferro Pereira & O'Dell VP Of Production
Elisa Moore Pereira & O'Dell Agency Film Producer
Erin Dahlbeck Davis Pereira & O'Dell Senior Interactive Producer
Justin Cox Pereira & O'Dell Strategy Director
Josh Brandau Pereira & O'Dell VP Of Media
Dan Beer Pereira & O'Dell Media Supervisor
Xandra Ess Pereira & O'Dell Business Affairs Director
Gary Theut Pereira & O'Dell Vp/Director Account Service
Henry Arlander Pereira & O'Dell Account Director
Drake Doremus B Reel Films Director
Annette Davey Independent Film Editor
B Reel Production Company
Lost Planet Editorial Company
Laundry Graphics
N Tropic Visual FX/Online

DAYBREAK
Advertiser :AT&T
Product :AT&T
Entrant :BBDO NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :DAYBREAK
Advertiser/Client :AT&T
Product/Service :AT&T
Entrant Company : BBDO NEW YORK, USA
Contributing Company : BBDO NEW YORK, USA
Contributing Company 2 : NORTH KINGDOM Stockholm, SWEDEN
Production Company : RSA FILMS Los Angeles, USA
Production Company 2 : TIM KRING IMPERATIVE Beverly Hills, USA


Name Company Position
David Lubars BBDO New York Chief Creative Officer
Greg Hahn BBDO New York Executive Creative Director
David Carter BBDO New York Senior Creative Director
Adam Reeves BBDO New York Senior Creative Director/Copywriter
Danilo Boer BBDO New York Creative Director/Art Director
Julian Katz/Nicholas Gaul BBDO New York Executive Producers Of Content/Development
Clemens Brandt/Joe Croson BBDO New York Interactive Executive Producers
Emily Cohen BBDO New York Associate Interactive Producer
Jon Cassar RSA Films Director
Jules Daly/Tracie Norfleet/Tom Dunlap RSA Films Executive Producers
Dylan Massin/Jan Wieringa RSA Films Producers
Curtis Wehr Director Of Photography
Tim Kring Tim Kring Imperative Executive Producer
Marcus Ivarsson North Kingdom Creative Director
Roger Stighäll North Kingdom Client Director
Mia Berggren North Kingdom Producer
Linda Brockman North Kingdom Production Manager
Jakob Nylund North Kingdom Senior Art Director
Robert Lindström North Kingdom Design Director
Mathias Lindgren North Kingdom Lead 3D Artist

SHARE A COKE AND A SONG
Advertiser :COCA-COLA
Product :NON-ALCOHOLIC DRINK
Entrant :HOST Sydney, AUSTRALIA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :SHARE A COKE AND A SONG
Advertiser/Client :COCA-COLA
Product/Service :NON-ALCOHOLIC DRINK
Entrant Company : HOST Sydney, AUSTRALIA
Contributing Company : HOST Sydney, AUSTRALIA
Contributing Company 2 : HOST Sydney, AUSTRALIA


Name Company Position
Bob Mackintosh Host Executive Creative Director
Ciaran Mccarthy Host Art Director
Paul Calway Host Copywriter
Suzie Shaw Host CEO
Callum Walker Host Business Director
Olly Taylor Host Chief Planning Officer
Tom Sanders Host Planner
Kaija Wall Host Broadcast Production Director
Fiona Byrne Host Print Production Director
Matt Baker Host Producer
Charlotte Glennon Host Producer
Dylan Parker Host Account Manager
Andrew Guirguis Host Head Of Design

LOVE IN THE END
Advertiser :MONDELEZ INTERNATIONAL
Product :LACTA
Entrant :OGILVYONE WORLDWIDE ATHENS, GREECE
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :LOVE IN THE END
Advertiser/Client :MONDELEZ INTERNATIONAL
Product/Service :LACTA
Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE
Production Company : CL PRODUCTIONS Athens, GREECE


Name Company Position
Panos Sambrakos Ogilvyone Athens Executive Creative Director
Konstina Chatzaki Ogilvyone Athens Creative Director
Franceska Galafti Ogilvyone Athens Associate Creative Director
Konstantinos Penlidis Ogilvyone Athens Art Director
Christina Alifakioti Ogilvyone Athens Account Director
Annita Galanopoulou Bold Ogilvy/Mather Account Director
Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager
Aristea Papazoglou Bold Ogilvy/Mather Account Manager
Vasilis Kehagias Cl Productions Director
Panagiotis Iosifelis Cl Productions Screenwriter
Kostas Lampropoulos Cl Productions Producer
Lampis Charalampidis Cl Productions Editor
George Papandrikopoulos Cl Productions Cinematographer
Manos Krezias Odeon S.a. Producer
Mike Argiris Odeon S.a Comercial Director
Manolis Mavrikakis Ogilvyone Athens Creative Technologist
George Alatzas Ogilvyone Athens Lead Programmer

MY BLOOD IS RED AND BLACK
Advertiser :HEMOBA / ESPORTE CLUBE VITÓRIA
Product :FOOTBALL TEAM
Entrant :LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :MY BLOOD IS RED AND BLACK
Advertiser/Client :HEMOBA / ESPORTE CLUBE VITÓRIA
Product/Service :FOOTBALL TEAM
Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Contributing Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Production Company : VETOR ZERO São Paulo, BRAZIL
Production Company 2 : BRASILEIRA FILMES Sao Paulo, BRAZIL


Name Company Position
Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer
Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director
Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors
Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors
Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters
Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account
Fernando Sales/André Massuda Leo Burnett Tailor Made Media
Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner
Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer
Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client's Approval
Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company
Gabriel Teixeira Photography
Audioboutique Sound Company
Wagner Moura Locutor


CLOUDS OVER CUBA
Advertiser :THE JFK PRESIDENTIAL LIBRARY & MUSEUM
Product :CUBAN MISSILE CRISIS 50TH ANNIVERSARY
Entrant :THE MARTIN AGENCY Richmond, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :CLOUDS OVER CUBA
Advertiser/Client :THE JFK PRESIDENTIAL LIBRARY & MUSEUM
Product/Service :CUBAN MISSILE CRISIS 50TH ANNIVERSARY
Entrant Company : THE MARTIN AGENCY Richmond, USA
Contributing Company : THE MARTIN AGENCY Richmond, USA
Contributing Company 2 : TOOL Santa Monica, USA
Production Company : TOOL Santa Monica, USA


Name Company Position
Brian Williams The Martin Agency Art Director
Wade Alger The Martin Agency Copywriter
Joe Alexander The Martin Agency Creative Director
Ben Tricklebank Tool Director
Erich Joiner Tool Director
Dustin Callif Tool Executive Producer
Brian Latt Tool Executive Producer
Oliver Fuselier Tool Executive Producer
Steve Humble The Martin Agency Executive Producer
Nicole Hollis-Vitale The Martin Agency Agency Producer
Kristen Little The Martin Agency Agency Producer
Kristen Koeller Tool Interactive Producer
Matt Gase Tool Design Director
Bartek Drozdz Tool Technical Director
Joy Kuraitis Tool Head Of Digital Production
Plan8 Music

GT ACADEMY USA SEASON 2
Advertiser :NISSAN NORTH AMERICA
Product :NISSAN
Entrant :TBWA\CHIAT\DAY Los Angeles, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :GT ACADEMY USA SEASON 2
Advertiser/Client :NISSAN NORTH AMERICA
Product/Service :NISSAN
Entrant Company : TBWA\CHIAT\DAY Los Angeles, USA
Contributing Company : TBWA\CHIAT\DAY Los Angeles, USA
Contributing Company 2 : GTA GLOBAL Silverstone, UNITED KINGDOM
Production Company : @radical.media Santa Monica, USA


Name Company Position
Richard O'neill TBWA\CHIAT\DAY Executive Director Of Integrated Production
Joey Camacho/Philippe Clairo/Gene Ho/James Guerin Critical Mass Second Screen
John Hamilton Critical Mass Copywriter
Steve Buckingham/Darren Wood Critical Mass Art Directors
Steve Savic/Michael Mcgrath-Sing Critical Mass Creative Directors
Laurence Wilshire/Martin Smith GTA Global Event Directors
Liz Friesell Mason/Tita Poe/Meredith Kaulfers/Jesse Overman Radical Media Post Producer
Sarina Roma/Lindsay Panell/Michael Pantaleo/Samantha Storr Radical Media Story Producers
Larry Struber Radical Media Co. Executive Producer
Frank Scherma/Dave O'connor Radical Media Executive Producers
Jeff Zwart Radical Media Director
Peter Smith/Greg Young Venice Beach Editorial Editors
Peter Bracegirdle/Bonnie Schwartz/Craig Werwa/Patrick Jones/Val Tyll/Jeananne Gr TBWA\CHIAT\DAY Account Team
Tim Newfang TBWA\CHIAT\DAY Producer
Brian O'Rourke TBWA\CHIAT\DAY Executive Producer
Takahiro Hosoda/Haruhito Nisawadaira TBWA\CHIAT\DAY CW/AD
Alex Goulart TBWA\CHIAT\DAY Senior Copywriter
Joao Medeiros TBWA\CHIAT\DAY Senior Art Director
Tito Melega/Karl Dunn TBWA\CHIAT\DAY Creative Directors
Rob Schwartz TBWA\CHIAT\DAY Global Creative President

MOBILIZING THE 12TH MAN
Advertiser :C. S. HAMMAM-LIF
Product :FOOTBALL CLUB
Entrant :MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :MOBILIZING THE 12TH MAN
Advertiser/Client :C. S. HAMMAM-LIF
Product/Service :FOOTBALL CLUB
Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA
Contributing Company 3 : OGILVYENTERTAINMENT New York, USA
Production Company : EYEPATCH PRODUCTIONS New York, USA
Production Company 2 : PROPAGANDA Tunis, TUNISIA
Production Company 3 : CHROMISTA Los Angeles, USA


Name Company Position
Malek Chatta Propaganda Productions Assistant Editor
Cris Velasco Monarch Audio Music Composer
Ted Robbins Chromista Executive Producer
Sandy Haddad Chromista Executive Producer
Ken Meyer Eyepatch Productions Sound Mixer
Rockland Bazemore Eyepatch Productions Editor
Imed Marzouk Propaganda Productions Producer
Doug Scott Ogilvyentertainment Executive Producer
David Zellerford Ogilvyentertainment Producer
Xavier Mairesse Director
Sascha Kuntze Memac Ogilvy Label Copywriter
Mehdi Lamloum Memac Ogilvy Label Conceptualizer
Nicolas Courant Memac Ogilvy Label Executive Creative Director

PIRACY
Advertiser :BRITANICO
Product :ENGLISH LESSONS
Entrant :Y&R Lima, PERU
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :PIRACY
Advertiser/Client :BRITANICO
Product/Service :ENGLISH LESSONS
Entrant Company : Y&R Lima, PERU
Contributing Company : Y&R Lima, PERU
Production Company : ZEPELLIN Lima, PERU
Production Company 2 : VINYLO SOUND San Borja, PERU


Name Company Position
Carla Wilson Y & R Perú Account Director
Eduardo Grisolle Y & R Perú Planner
Michel Motte Y & R Perú Agency Producer
Gonzalo Paredes Y & R Perú Art Director
Daniel Lobaton Y & R Perú Copywriter
Daniel De Leon Y & R Perú Copywriter
Christian Sanchez Y & R Perú Head Of Art
Flavio Pantigoso Y & R Perú Executive Creative Director

NO NAME MATCH
Advertiser :UNICEF
Product :ID CAMPAIN
Entrant :ONIRIA/TBWA Asuncion, PARAGUAY
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :NO NAME MATCH
Advertiser/Client :UNICEF
Product/Service :ID CAMPAIN
Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY
Contributing Company : ONIRIA/TBWA Asuncion, PARAGUAY
Production Company : METROPOLIS FILMS Montevideo, URUGUAY


Name Company Position
Camilo Guanes ONIRIA/TBWA Chief Creative Officer
Daniel Achával ONIRIA/TBWA Executive Creative Director
Jorge Tercarioli ONIRIA/TBWA Creative Director
Arturo Valiente ONIRIA/TBWA Creative Director
René López ONIRIA/TBWA Creative
Jorge Collar ONIRIA/TBWA Creative
Sergio Sevega ONIRIA/TBWA Creative
Rodrigo Weiberlen ONIRIA/TBWA Planner
Poli Achával ONIRIA/TBWA Producer

SURPRISING MONSTERS CALLING HOME
Advertiser :AMERICAN HONDA MOTOR CO
Product :HONDA LOVES YOU BACK
Entrant :RPA Santa Monica, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :SURPRISING MONSTERS CALLING HOME
Advertiser/Client :AMERICAN HONDA MOTOR CO
Product/Service :HONDA LOVES YOU BACK
Entrant Company : RPA Santa Monica, USA
Contributing Company : RPA Santa Monica, USA
Contributing Company 2 : RPA Santa Monica, USA


Name Company Position
Joe Baratelli RPA Executive Vice President/Chief Creative Officer
Jason Sperling RPA Senior Vice President/Group Creative Director
Gary Paticoff RPA Senior Vice President/Executive Producer
J. Barbaush RPA Vice President/Creative Social Media Director
Brian Farkas RPA Art Director
Sarah Hass RPA Art Director
Tylynne Mccauley RPA Copywriter
Mark Tripp RPA Agency Director/Senior Content Producer
Stephen Carmona Director Of Photography
Andrew Scrivner Producer
Tracy Chaplin Assistant Director
Butcher Editorial Butcher Editorial Editorial Company
Teddy Gersten Butcher Editorial Editor
Rob Van Butcher Editorial Executive Producer
Zac Dych Butcher Editorial Smoke Artist

DOPING TV
Advertiser :HYATT REGENCY WARSAW
Product :HOTEL SERVICES
Entrant :Y&R WARSAW Warsaw, POLAND
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :DOPING TV
Advertiser/Client :HYATT REGENCY WARSAW
Product/Service :HOTEL SERVICES
Entrant Company : Y&R WARSAW Warsaw, POLAND
Contributing Company : Y&R WARSAW Warsaw, POLAND
Contributing Company 2 : Y&R WARSAW Warsaw, POLAND


Name Company Position
Wojtek Michalak Y&R Warsaw Digital Creative
Bartek Walczuk Y&R Warsaw Designer
Edyta Kotowicz Y&R Warsaw Copywriter
Ryszard Sroka Y&R Warsaw Creative Director

LOVE IN THE END
Advertiser :MONDELEZ INTERNATIONAL
Product :LACTA
Entrant :OGILVYONE WORLDWIDE ATHENS, GREECE
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :LOVE IN THE END
Advertiser/Client :MONDELEZ INTERNATIONAL
Product/Service :LACTA
Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE
Production Company : CL PRODUCTIONS Athens, GREECE


Name Company Position
Panos Sambrakos Ogilvyone Athens Executive Creative Director
Konstina Chatzaki Ogilvyone Athens Creative Director
Franceska Galafti Ogilvyone Athens Associate Creative Director
Konstantinos Penlidis Ogilvyone Athens Art Director
Christina Alifakioti Ogilvyone Athens Account Director
Annita Galanopoulou Bold Ogilvy/Mather Account Director
Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager
Aristea Papazoglou Bold Ogilvy/Mather Account Manager
Vasilis Kehagias Cl Productions Director
Panagiotis Iosifelis Cl Productions Screenwriter
Kostas Lampropoulos Cl Productions Producer
Lampis Charalampidis Cl Productions Editor
George Papandrikopoulos Cl Productions Cinematographer
Manos Krezias Odeon S.a. Producer
Mike Argiris Odeon S.a. Comercial Director
Manolis Mavrikakis Ogilvyone Athens Creative Technologist
George Alatzas Ogilvyone Athens Lead Programmer

8 MILLION PROTAGONISTS
Advertiser :VILLAGE VOICE NEWSPAPER
Product :VILLAGE VOICE NEWSPAPER
Entrant :LEO BURNETT NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :8 MILLION PROTAGONISTS
Advertiser/Client :VILLAGE VOICE NEWSPAPER
Product/Service :VILLAGE VOICE NEWSPAPER
Entrant Company : LEO BURNETT NEW YORK, USA
Contributing Company : LEO BURNETT NEW YORK, USA
Production Company : LB ENTERTAINMENT New York, USA


Name Company Position
Jay Benjamin Leo Burnett New York Chief Creative Officer
Michael Canning Leo Burnett New York Executive Creative Director/Cw
Kieran Antill Leo Burnett New York Executive Creative Director/Ad
Tom Flanagan Leo Burnett New York Managing Director
Emily Brau Leo Burnett New York Account Executive
Jeremy Fox Leo Burnett New York Executive Producer
Stian Bugten Leo Burnett New York Senior Art Director
Simen Braathen Leo Burnett New York Copywriter
Shaina Stigler Leo Burnett New York Producer
Steven Jordao Leo Burnett New York Designer
Max Goodwin Leo Burnett New York Cultural Architect
Tom Pina Leo Burnett New York Assistant Producer/Editor
Josh Fromson Village Voice Newspaper Publisher
Caitlin Gallo Script Writer
Stephen Bishop Seely Director
Jimmy Burgio Choreographer
Lb Entertainment/Bill Thomas Production Company
Comma Music/Motive/Big Foot/Mophonics/Sofie Zamchick/World War/Dara Hartman/Maryanna Sokol Music/Music Production
Heard City Sound Mix
Avant/Llc Web Developer

MARIACHI
Advertiser :PEPSICO
Product :DORITOS
Entrant :ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :MARIACHI
Advertiser/Client :PEPSICO
Product/Service :DORITOS
Entrant Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Contributing Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Production Company : INDEPENDENT London, UNITED KINGDOM


Name Company Position
Paul Brazier AMV BBDO Executive Creative Director
Thiago De Moraes AMV BBDO Creative Director
Mark Fairbanks AMV BBDO Creative Director
Jeremy Tribe AMV BBDO Art Director
Prabhu Wignarajah AMV BBDO Writer
Jeremy Tribe AMV BBDO Writer
Prabhu Wignarajah AMV BBDO Art Director
Thiago De Moraes AMV BBDO Art Director
Mark Fairbanks AMV BBDO Writer
Trish Russell AMV BBDO Producer
The Sniper Twins Independent Films Director
Dickie Jeffares Independent Films Producer
Jinx Godfrey Marshall Street Editors Editors
The Lab AMV BBDO Recording Studio
James Rowley AMV BBDO Digital Producer
Angela Meier AMV BBDO Digital Producer
Chris Maclean AMV LAB Audio
Suzy Norton AMV LAB Editing
Afsa Khan AMV LAB Editing
Rebecca Mitchell AMV LAB Production

POKER
Advertiser :CARLSBERG
Product :CARLSBERG BEER
Entrant :DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :POKER
Advertiser/Client :CARLSBERG
Product/Service :CARLSBERG BEER
Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Contributing Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Production Company : MONODOT Brussels, BELGIUM
Production Company 2 : GRID BXL Brussels, BELGIUM


Name Company Position
Katrien Bottez/Geoffrey Hantson Duval Guillaume Modem Executive Creative Directors
Dries de Wilde Duval Guillaume Modem Copywriter
Koenraad Lefever Duval Guillaume Modem Art Director
Elke Janssens Duval Guillaume Modem Account Director
Bart Verschueren Duval Guillaume Modem Account Manager
Kris Hoet Duval Guillaume Modem Digital Strategic Director
Maarten van Herck Duval Guillaume Modem Conversation Manager
Marc van Buggenhout Duval Guillaume Modem TV Producer
Cecilia Verheyden Monodot Director
Tatiana Pierre Monodot Executive Producer
Bo De Group/Charlotte Cotman Monodot Producers
Pieter Van Alphen Monodot DOP
Frauke Dierickx Monodot Post Production Manager
Joris Vanden Berk Monodot Editor
Sonicville Sound Studio

ZZ SHOCK
Advertiser :DIAGEO
Product :JEREMIAH WEED
Entrant :CREATIVE ARTISTS AGENCY Los Angeles, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :ZZ SHOCK
Advertiser/Client :DIAGEO
Product/Service :JEREMIAH WEED
Entrant Company : CREATIVE ARTISTS AGENCY Los Angeles, USA
Contributing Company : CREATIVE ARTISTS AGENCY Los Angeles, USA
Production Company : HUNGRY MAN Los Angeles, USA


Name Company Position
Rob "whitey" McConnaughy Director

TUNA TUNES
Advertiser :FOLLOWFISH (FISH & MORE)
Product :TUNA
Entrant :LEAGAS DELANEY HAMBURG, GERMANY
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :TUNA TUNES
Advertiser/Client :FOLLOWFISH (FISH & MORE)
Product/Service :TUNA
Entrant Company : LEAGAS DELANEY HAMBURG, GERMANY
Contributing Company : LEAGAS DELANEY HAMBURG, GERMANY


Name Company Position
Stefan Zschaler Leagas Delaney Hamburg Executive Creative Director
Michael Götz Leagas Delaney Hamburg Creative Director
Florian Schimmer Leagas Delaney Hamburg Creative Director
Robert Westphal Leagas Delaney Hamburg Art Director
Felix Boeck Leagas Delaney Hamburg Art Director
Ulrike Stahlberg Leagas Delaney Hamburg Graphic Designer
Nadine Hoenow Leagas Delaney Hamburg Graphic Designer
Heiko Franzgrote Leagas Delaney Hamburg Copywriter
Samuel Weiss Leagas Delaney Hamburg Copywriter
Heinke Kraack Leagas Delaney Hamburg Account Manager
Katharina Eckert Leagas Delaney Hamburg Project Manager Digital
Stefanie Büch Leagas Delaney Hamburg Account Manager
Sven Schmiede Leagas Delaney Hamburg Print Produktion
Patrick Plogstedt Leagas Delaney Hamburg Production
Cinzia Morganti Leagas Delaney Hamburg Trainee Film Production
Björn Lange Leagas Delaney Hamburg Online Creative
Alex Butaud Leagas Delaney Hamburg Editing
Martin Narr Leagas Delaney Hamburg Editing
Ronald Mau Leagas Delaney Hamburg Film Animation
Duncan Townsend Composer

EVERY BEAT MATTERS
Advertiser :SAVE THE CHILDREN
Product :SAVE THE CHILDREN
Entrant :BBDO NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :EVERY BEAT MATTERS
Advertiser/Client :SAVE THE CHILDREN
Product/Service :SAVE THE CHILDREN
Entrant Company : BBDO NEW YORK, USA
Contributing Company : BBDO NEW YORK, USA
Production Company : RABBIT CONTENT New York, USA


Name Company Position
David Lubars BBDO New York Chief Creative Officer
Toygar Bazarkaya BBDO New York Executive Creative Director
Paul Vinod BBDO New York Creative Director
James Kuczynski/Quoc Doan BBDO New York Art Directors
David Martin BBDO New York Copywriter
Jesse Brihn BBDO New York Senior Producer
Dave Rocco BBDO New York Agency Producer
Katie Krueger BBDO New York Interactive Producer
Julie Winner/Sophie Deschepper/Claire Hogan BBDO New York Account Team
The Fines Director
Douglas Howell/Joby Barnhart Rabbit Content Executive Producers
Shelby Ross Rabbit Content Producer
Jeff Sommar Rabbit Content Head Of Production
Dani Rotstein Rabbit Content Production Supervisor
Butcher Editorial Editing House/Visual Effects Company
David Henegar/Chris Scheer/Christina Neferis Butcher Editorial Editors
Onerepublic Music
South Sound Sound Design
Tim West South Sound Mixer
Pop Sound Recording Studio/Mix House

TREE CONCERT
Advertiser :BUND / FRIENDS OF EARTH GERMANY
Product :NATURE PROTECTION
Entrant :BBDO GERMANY Berlin, GERMANY
Type of Entry :Branded Entertainment
Category :Best use or integration of offline media such as print, outdoor etc
Title :TREE CONCERT
Advertiser/Client :BUND / FRIENDS OF EARTH GERMANY
Product/Service :NATURE PROTECTION
Entrant Company : BBDO GERMANY Berlin, GERMANY
Contributing Company : BBDO GERMANY Berlin, GERMANY
Production Company : GANG OF BERLIN Berlin, GERMANY


Name Company Position
Wolfgang Schneider BBDO Germany Chief Creative Officer
Jan Harbeck/David Mously BBDO Proximity Berlin Creative Managing Directors
Jan Harbeck BBDO Proximity Berlin Creative Director
Daniel Schweinzer BBDO Proximity Berlin Art Director
Lukas Liske BBDO Proximity Berlin Copywriter
René Bieder/Yassin Taibi BBDO Proximity Berlin Online Conception
Robert Bilz Illustrator
Dirk Spakowski BBDO Proximity Berlin Managing Director
Sebastian Schlosser BBDO Proximity Berlin Client Service Director
Joris Jonker/Mia Lücker BBDO Proximity Berlin Account Manager
Christof Biggeleben Ketchum Pleon Head Of Campaigning
Monika Groewe/Alexandra Willke/Celina Penschke Ketchum Pleon Account Executives Pr
Frank Hägele BBDO Live Managing Director of Events
Emily Dietzsch BBDO Live Account Manager Events
Silke Rochow/Julia Diehl BBDO Proximity TV Producer
Steffen Gentis BBDO Proximity Head Of TV
Mat Neidhardt/Friederike Seifert Gang Of Berlin Production Company
Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Tögel Artists
Andrea Kürschner Arri Mitte Post-Production Company
Michael Pflanz/Markus Kuhn Pflanz Produktionsservice Producers

IMAGINARY TOYS
Advertiser :FUNDACAO PAO DOS POBRES
Product :CHARITY
Entrant :DDB BRASIL São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best use or integration of offline media such as print, outdoor etc
Title :IMAGINARY TOYS
Advertiser/Client :FUNDACAO PAO DOS POBRES
Product/Service :CHARITY
Entrant Company : DDB BRASIL São Paulo, BRAZIL
Contributing Company : DDB BRASIL São Paulo, BRAZIL


Name Company Position
Capsula Filmes Capsula Filmes Film Producer
Miagi Miagi Illustrator
Elisa Celia DDB Brasil Content Production
Anna Martha Silveira DDB Brasil Content Production
Andre Teixeira DDB Brasil Art Finalist
Gisele Pereira DDB Brasil Art Buyer
Mariene Braga DDB Brasil Art Buyer
Luciano Mallmann DDB Brasil Media Executive
Simone Gasperin DDB Brasil Media Executive
Silvio Calissi DDB Brasil Media Director
Silvia Baptista DDB Brasil Account Executive
Anne Adbom DDB Brasil Account Executive
Alessandra Volkweis DDB Brasil Account Director
Mauricio Chemale DDB Brasil Copywriter
Guilherme Grossi DDB Brasil Copywriter
Gabriel Gama DDB Brasil Art Director
Fabricio Pretto DDB Brasil Art Director
Rafael Bohrer DDB Brasil Creative Director
Marco Bezerra DDB Brasil Chief Creative Officer
Marcio Callage DDB Brasil CEO

THE LAST BARFIGHTER
Advertiser :BIG BOSS BREWING COMPANY
Product :BEER
Entrant :McKINNEY Durham, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :THE LAST BARFIGHTER
Advertiser/Client :BIG BOSS BREWING COMPANY
Product/Service :BEER
Entrant Company : McKINNEY Durham, USA
Contributing Company : McKINNEY Durham, USA
Production Company : GLOVER PRINTING Raleigh, USA


Name Company Position
Glover Printing Printing
Trevor O'brien Mckinney Creative Technology Director
Ben Eckerson Mckinney Producer
Forrest Maready Mckinney Animator/Music
Anne Newton Mckinney Account Director
Lisa Bentley Mckinney Producer
Melissa Blavos Mckinney Producer
Jacob Streiland Mckinney Character Design/Animator
Scott Pridgen Mckinney Designer
Matt Lawson Mckinney Designer
Robert F. Maple Cabinet Maker
Colin Dwan Mckinney Producer/Programmer
Stevie Archer Mckinney Associate Creative Director/Copywriter
Owen Tingle Mckinney Associate Creative Director/Art Director
Adam Carroll Mckinney Art Director/Programmer/Illustrator/Animator
Jonathan Cude Mckinney Chief Creative Officer

STREET QUEST
Advertiser :VOLKSWAGEN
Product :VW CORPORATE
Entrant :OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :STREET QUEST
Advertiser/Client :VOLKSWAGEN
Product/Service :VW CORPORATE
Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Contributing Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Production Company : REC Cape Town, SOUTH AFRICA


Name Company Position
Chris Gotz Ogilvy & Mather Cape Town Executive Creative Director
Nicholas Wittenberg Ogilvy & Mather Cape Town Creative Director
Tommy Le Roux Ogilvy & Mather Cape Town Associate Creative Director/Copywriter
Fred Cilliers Ogilvy & Mather Cape Town Designer
Umar Jakoet Ogilvy & Mather Cape Town Head Of Development
Michael Theron Ogilvy & Mather Cape Town Developer
Adrian Varkel Ogilvy & Mather Cape Town Head Of Digital
Tim Human Ogilvy & Mather Cape Town Copywriter
Ryan Laubscher Ogilvy & Mather Cape Town Business Director
Fd Majiet Ogilvy & Mather Cape Town Project Manager

ONE DAY CEASEFIRE
Advertiser :PEACE ONE DAY
Product :PUBLIC SERVICE
Entrant :OGILVY & MATHER ADVERTISING Shanghai, CHINA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :ONE DAY CEASEFIRE
Advertiser/Client :PEACE ONE DAY
Product/Service :PUBLIC SERVICE
Entrant Company : OGILVY & MATHER ADVERTISING Shanghai, CHINA
Contributing Company 2 : OGILVY & MATHER ADVERTISING Shanghai, CHINA
Contributing Company : CMUNE Beijing, CHINA


Name Company Position
Graham Fink Ogilvy & Mather Advertising Shanghai Chief Creative Officer
Francis Wee Ogilvy & Mather Advertising Shanghai Executive Creative Director
Fiona Chen Ogilvy & Mather Advertising Shanghai Creative Director
Martin Latham Ogilvy & Mather Advertising Shanghai Associate Creative Director

HASHTAG KILLER
Advertiser :WATER IS LIFE
Product :WATER IS LIFE (NON PROFIT)
Entrant :DDB NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :HASHTAG KILLER
Advertiser/Client :WATER IS LIFE
Product/Service :WATER IS LIFE (NON PROFIT)
Entrant Company : DDB NEW YORK, USA
Contributing Company : DDB NEW YORK, USA


Name Company Position
Matt Eastwood DDB Ny Chief Creative Officer
Menno Kluin DDB Ny Executive Creative Director
Sam Shepherd DDB Ny Art Director
Frank Cartagena DDB Ny Copywriter
Alec Helm DDB Ny Director
Ed Zazzera DDB Ny Executive Producer
Alec Helm DDB Ny Editors
Melanie Meditz DDB Ny Editors
Lindsey Hutter DDB Ny Producer
Gina Lin DDB Ny Motion Graphics
Zeynep Aydogmus DDB Ny Motion Graphics
Juan Carlos Pagan DDB Ny Head Of Design

MOBILIZING THE 12TH MAN
Advertiser :C. S. HAMMAM-LIF
Product :FOOTBALL CLUB
Entrant :MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :MOBILIZING THE 12TH MAN
Advertiser/Client :C. S. HAMMAM-LIF
Product/Service :FOOTBALL CLUB
Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA
Production Company : PROPAGANDA Tunis, TUNISIA
Production Company 2 : EYEPATCH PRODUCTIONS New York, USA


Name Company Position
Fadhel Ben Hamza C.s Hammam-Lif Vice-President
Xavier Mairesse Eyepatch Productions Director
Imed Marzouk Propaganda Productions Executive Producer
David Zellerford Eyepatch Productions Executive Producer
Ali Bhiri Atelier 216 Graphic Designer
Bilel Saoudi Atelier 216 Integretion Developer
Aref Ben Saad/Issam Babchia Atelier 216 Developer Engineer
Mustapha Boussabat Atelier 216 Sound Engineer
Ghazi Triki Atelier 216 Project Manager
Mehdi Larguech/Med Habib Mesbah Atelier 216 Manager
Bedis Benamor Memac Ogilvy Label Agency Producer
Mouna Ben Hammouda Ogilvyaction Tunis Business Director
Syrine Cherif Memac Ogilvy Label Managing Director
Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Memac Ogilvy Label Graphic Design
Sascha Kuntze Memac Ogilvy Label Copywriter
Mehdi Lamloum Memac Ogilvy Label Conceptualizer
Nicolas Courant Memac Ogilvy Label Executive Creative Director

SECRET FISHING SPOTS
Advertiser :HUTCHWILCO
Product :MARINE SAFETY EQUIPMENT
Entrant :DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :SECRET FISHING SPOTS
Advertiser/Client :HUTCHWILCO
Product/Service :MARINE SAFETY EQUIPMENT
Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Contributing Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company : SILK PRODUCTION Auckland, NEW ZEALAND


Name Company Position
Toby Talbot DDB Group New Zealand Executive Creative Director
Regan Grafton/Steve Kane DDB Group New Zealand Creative Director
Jarrad Edwards DDB Group New Zealand/Rapp Tribal Developer
Cameron Crosby DDB Group New Zealand/Rapp Tribal Lead Developer
Sam Arden DDB Group New Zealand Editor
Steve Gulik DDB Group New Zealand Editor
Lewis Mulatero Photographer
Kevin Hyde Retoucher
Dov Tombs DDB Group New Zealand/Rapp Tribal Producer
Renee Lam DDB Group New Zealand Designer
Jonathan Rea/Nisa Solipo DDB Group New Zealand Account Manager
Scott Wallace DDB Group New Zealand Group Business Director
Jason Vertongen DDB Group New Zealand/Rapp Tribal Lead Designer
Damian Galvin DDB Group New Zealand Creative
Adam Thompson DDB Group New Zealand Creative
Rory Mckechnie DDB Group New Zealand Creative
Chris Schofield DDB Group New Zealand Creative Director
Aaron Goldring DDB Group New Zealand Creative Director
Andy Fackrell DDB Group New Zealand Director
Andy Fackrell DDB Group New Zealand Executive Creative Director

A CHARITY RECORD LABEL
Advertiser :RAK 'N'ROLL FOUNDATION
Product :RAK'N'ROLL RECORDS
Entrant :180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :A CHARITY RECORD LABEL
Advertiser/Client :RAK 'N'ROLL FOUNDATION
Product/Service :RAK'N'ROLL RECORDS
Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND


Name Company Position
Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director
Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director
Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director
Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive
Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive
Zbigniew Flakus 180heartbeats+Jung V. Matt Designer
Mariusz Czepiec 180heartbeats+Jung V. Matt Designer
Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter
Adam Marzec 180heartbeats+Jung V. Matt Copywriter
Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director
Adam Marzec 180heartbeats+Jung V. Matt Concept Director

ROAD TO RECOVERY
Advertiser :DIAGEO AUSTRALIA
Product :BUNDABERG RUM
Entrant :LEO BURNETT SYDNEY, AUSTRALIA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :ROAD TO RECOVERY
Advertiser/Client :DIAGEO AUSTRALIA
Product/Service :BUNDABERG RUM
Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA
Contributing Company : LEO BURNETT SYDNEY, AUSTRALIA


Name Company Position
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Grant Mcaloon Leo Burnett Sydney Creative Director
Vince Lagana Leo Burnett Sydney Creative Director
Michael Dawson Leo Burnett Sydney Copywriter
Mark Schöller Leo Burnett Sydney Copywriter
Ben Alden Leo Burnett Sydney Art Director
Chris Moreira Leo Burnett Sydney Art Director
Ben Alden/Jason Young Leo Burnett Sydney Designers
Patrick Fileti Leo Burnett Sydney Director
Ed Copestick Leo Burnett Sydney Editor
Rita Gagliardi Leo Burnett Sydney TV Producer
Jeremy Devilliers/Adrian Jung/Ronald Regis/Michelle Browne Leo Burnett Sydney Producer
Peter Bosilkovski Leo Burnett Sydney Client Service Director
Sam Mcgown/Holly Matchett Leo Burnett Sydney Account Director/Manager
Mathieu Dauner Leo Burnett Sydney Planner
Byron Wilmot Leo Burnett Sydney Social Media Manager
Blazze Laser Embellishing Blazze Laser Embellishing Laser Embellishing
Christopher Ireland Pool Photographer

Bronze

CLOUDS OVER CUBA
Advertiser :THE JFK PRESIDENTIAL LIBRARY & MUSEUM
Product :CUBAN MISSILE CRISIS 50TH ANNIVERSARY
Entrant :THE MARTIN AGENCY Richmond, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :CLOUDS OVER CUBA
Advertiser/Client :THE JFK PRESIDENTIAL LIBRARY & MUSEUM
Product/Service :CUBAN MISSILE CRISIS 50TH ANNIVERSARY
Entrant Company : THE MARTIN AGENCY Richmond, USA
Contributing Company : THE MARTIN AGENCY Richmond, USA
Contributing Company 2 : TOOL Santa Monica, USA
Production Company : TOOL Santa Monica, USA


Name Company Position
Brian Williams The Martin Agency Art Director
Wade Alger The Martin Agency Copywriter
Joe Alexander The Martin Agency Creative Director
Ben Tricklebank Tool Director
Erich Joiner Tool Director
Dustin Callif Tool Executive Producer
Brian Latt Tool Executive Producer
Oliver Fuselier Tool Executive Producer
Steve Humble The Martin Agency Executive Producer
Nicole Hollis-Vitale The Martin Agency Agency Producer
Kristen Little The Martin Agency Agency Producer
Kristen Koeller Tool Interactive Producer
Matt Gase Tool Design Director
Bartek Drozdz Tool Technical Director
Joy Kuraitis Tool Head Of Digital Production
Plan8 Music

GT ACADEMY USA SEASON 2
Advertiser :NISSAN NORTH AMERICA
Product :NISSAN
Entrant :TBWA\CHIAT\DAY Los Angeles, USA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :GT ACADEMY USA SEASON 2
Advertiser/Client :NISSAN NORTH AMERICA
Product/Service :NISSAN
Entrant Company : TBWA\CHIAT\DAY Los Angeles, USA
Contributing Company : TBWA\CHIAT\DAY Los Angeles, USA
Contributing Company 2 : GTA GLOBAL Silverstone, UNITED KINGDOM
Production Company : @radical.media Santa Monica, USA


Name Company Position
Richard O'neill TBWA\CHIAT\DAY Executive Director Of Integrated Production
Joey Camacho/Philippe Clairo/Gene Ho/James Guerin Critical Mass Second Screen
John Hamilton Critical Mass Copywriter
Steve Buckingham/Darren Wood Critical Mass Art Directors
Steve Savic/Michael Mcgrath-Sing Critical Mass Creative Directors
Laurence Wilshire/Martin Smith GTA Global Event Directors
Liz Friesell Mason/Tita Poe/Meredith Kaulfers/Jesse Overman Radical Media Post Producer
Sarina Roma/Lindsay Panell/Michael Pantaleo/Samantha Storr Radical Media Story Producers
Larry Struber Radical Media Co. Executive Producer
Frank Scherma/Dave O'connor Radical Media Executive Producers
Jeff Zwart Radical Media Director
Peter Smith/Greg Young Venice Beach Editorial Editors
Peter Bracegirdle/Bonnie Schwartz/Craig Werwa/Patrick Jones/Val Tyll/Jeananne Gr TBWA\CHIAT\DAY Account Team
Tim Newfang TBWA\CHIAT\DAY Producer
Brian O'Rourke TBWA\CHIAT\DAY Executive Producer
Takahiro Hosoda/Haruhito Nisawadaira TBWA\CHIAT\DAY CW/AD
Alex Goulart TBWA\CHIAT\DAY Senior Copywriter
Joao Medeiros TBWA\CHIAT\DAY Senior Art Director
Tito Melega/Karl Dunn TBWA\CHIAT\DAY Creative Directors
Rob Schwartz TBWA\CHIAT\DAY Global Creative President

MOBILIZING THE 12TH MAN
Advertiser :C. S. HAMMAM-LIF
Product :FOOTBALL CLUB
Entrant :MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA
Type of Entry :Branded Entertainment
Category :Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
Title :MOBILIZING THE 12TH MAN
Advertiser/Client :C. S. HAMMAM-LIF
Product/Service :FOOTBALL CLUB
Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA
Contributing Company 3 : OGILVYENTERTAINMENT New York, USA
Production Company : EYEPATCH PRODUCTIONS New York, USA
Production Company 2 : PROPAGANDA Tunis, TUNISIA
Production Company 3 : CHROMISTA Los Angeles, USA


Name Company Position
Malek Chatta Propaganda Productions Assistant Editor
Cris Velasco Monarch Audio Music Composer
Ted Robbins Chromista Executive Producer
Sandy Haddad Chromista Executive Producer
Ken Meyer Eyepatch Productions Sound Mixer
Rockland Bazemore Eyepatch Productions Editor
Imed Marzouk Propaganda Productions Producer
Doug Scott Ogilvyentertainment Executive Producer
David Zellerford Ogilvyentertainment Producer
Xavier Mairesse Director
Sascha Kuntze Memac Ogilvy Label Copywriter
Mehdi Lamloum Memac Ogilvy Label Conceptualizer
Nicolas Courant Memac Ogilvy Label Executive Creative Director

PIRACY
Advertiser :BRITANICO
Product :ENGLISH LESSONS
Entrant :Y&R Lima, PERU
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :PIRACY
Advertiser/Client :BRITANICO
Product/Service :ENGLISH LESSONS
Entrant Company : Y&R Lima, PERU
Contributing Company : Y&R Lima, PERU
Production Company : ZEPELLIN Lima, PERU
Production Company 2 : VINYLO SOUND San Borja, PERU


Name Company Position
Carla Wilson Y & R Perú Account Director
Eduardo Grisolle Y & R Perú Planner
Michel Motte Y & R Perú Agency Producer
Gonzalo Paredes Y & R Perú Art Director
Daniel Lobaton Y & R Perú Copywriter
Daniel De Leon Y & R Perú Copywriter
Christian Sanchez Y & R Perú Head Of Art
Flavio Pantigoso Y & R Perú Executive Creative Director

NO NAME MATCH
Advertiser :UNICEF
Product :ID CAMPAIN
Entrant :ONIRIA/TBWA Asuncion, PARAGUAY
Type of Entry :Branded Entertainment
Category :Best brand or product integration into a feature film, existing TV show and/or series
Title :NO NAME MATCH
Advertiser/Client :UNICEF
Product/Service :ID CAMPAIN
Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY
Contributing Company : ONIRIA/TBWA Asuncion, PARAGUAY
Production Company : METROPOLIS FILMS Montevideo, URUGUAY


Name Company Position
Camilo Guanes ONIRIA/TBWA Chief Creative Officer
Daniel Achával ONIRIA/TBWA Executive Creative Director
Jorge Tercarioli ONIRIA/TBWA Creative Director
Arturo Valiente ONIRIA/TBWA Creative Director
René López ONIRIA/TBWA Creative
Jorge Collar ONIRIA/TBWA Creative
Sergio Sevega ONIRIA/TBWA Creative
Rodrigo Weiberlen ONIRIA/TBWA Planner
Poli Achával ONIRIA/TBWA Producer

SURPRISING MONSTERS CALLING HOME
Advertiser :AMERICAN HONDA MOTOR CO
Product :HONDA LOVES YOU BACK
Entrant :RPA Santa Monica, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :SURPRISING MONSTERS CALLING HOME
Advertiser/Client :AMERICAN HONDA MOTOR CO
Product/Service :HONDA LOVES YOU BACK
Entrant Company : RPA Santa Monica, USA
Contributing Company : RPA Santa Monica, USA
Contributing Company 2 : RPA Santa Monica, USA


Name Company Position
Joe Baratelli RPA Executive Vice President/Chief Creative Officer
Jason Sperling RPA Senior Vice President/Group Creative Director
Gary Paticoff RPA Senior Vice President/Executive Producer
J. Barbaush RPA Vice President/Creative Social Media Director
Brian Farkas RPA Art Director
Sarah Hass RPA Art Director
Tylynne Mccauley RPA Copywriter
Mark Tripp RPA Agency Director/Senior Content Producer
Stephen Carmona Director Of Photography
Andrew Scrivner Producer
Tracy Chaplin Assistant Director
Butcher Editorial Butcher Editorial Editorial Company
Teddy Gersten Butcher Editorial Editor
Rob Van Butcher Editorial Executive Producer
Zac Dych Butcher Editorial Smoke Artist

DOPING TV
Advertiser :HYATT REGENCY WARSAW
Product :HOTEL SERVICES
Entrant :Y&R WARSAW Warsaw, POLAND
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :DOPING TV
Advertiser/Client :HYATT REGENCY WARSAW
Product/Service :HOTEL SERVICES
Entrant Company : Y&R WARSAW Warsaw, POLAND
Contributing Company : Y&R WARSAW Warsaw, POLAND
Contributing Company 2 : Y&R WARSAW Warsaw, POLAND


Name Company Position
Wojtek Michalak Y&R Warsaw Digital Creative
Bartek Walczuk Y&R Warsaw Designer
Edyta Kotowicz Y&R Warsaw Copywriter
Ryszard Sroka Y&R Warsaw Creative Director

LOVE IN THE END
Advertiser :MONDELEZ INTERNATIONAL
Product :LACTA
Entrant :OGILVYONE WORLDWIDE ATHENS, GREECE
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :LOVE IN THE END
Advertiser/Client :MONDELEZ INTERNATIONAL
Product/Service :LACTA
Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE
Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE
Production Company : CL PRODUCTIONS Athens, GREECE


Name Company Position
Panos Sambrakos Ogilvyone Athens Executive Creative Director
Konstina Chatzaki Ogilvyone Athens Creative Director
Franceska Galafti Ogilvyone Athens Associate Creative Director
Konstantinos Penlidis Ogilvyone Athens Art Director
Christina Alifakioti Ogilvyone Athens Account Director
Annita Galanopoulou Bold Ogilvy/Mather Account Director
Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager
Aristea Papazoglou Bold Ogilvy/Mather Account Manager
Vasilis Kehagias Cl Productions Director
Panagiotis Iosifelis Cl Productions Screenwriter
Kostas Lampropoulos Cl Productions Producer
Lampis Charalampidis Cl Productions Editor
George Papandrikopoulos Cl Productions Cinematographer
Manos Krezias Odeon S.a. Producer
Mike Argiris Odeon S.a. Comercial Director
Manolis Mavrikakis Ogilvyone Athens Creative Technologist
George Alatzas Ogilvyone Athens Lead Programmer

8 MILLION PROTAGONISTS
Advertiser :VILLAGE VOICE NEWSPAPER
Product :VILLAGE VOICE NEWSPAPER
Entrant :LEO BURNETT NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of user-generated content
Title :8 MILLION PROTAGONISTS
Advertiser/Client :VILLAGE VOICE NEWSPAPER
Product/Service :VILLAGE VOICE NEWSPAPER
Entrant Company : LEO BURNETT NEW YORK, USA
Contributing Company : LEO BURNETT NEW YORK, USA
Production Company : LB ENTERTAINMENT New York, USA


Name Company Position
Jay Benjamin Leo Burnett New York Chief Creative Officer
Michael Canning Leo Burnett New York Executive Creative Director/Cw
Kieran Antill Leo Burnett New York Executive Creative Director/Ad
Tom Flanagan Leo Burnett New York Managing Director
Emily Brau Leo Burnett New York Account Executive
Jeremy Fox Leo Burnett New York Executive Producer
Stian Bugten Leo Burnett New York Senior Art Director
Simen Braathen Leo Burnett New York Copywriter
Shaina Stigler Leo Burnett New York Producer
Steven Jordao Leo Burnett New York Designer
Max Goodwin Leo Burnett New York Cultural Architect
Tom Pina Leo Burnett New York Assistant Producer/Editor
Josh Fromson Village Voice Newspaper Publisher
Caitlin Gallo Script Writer
Stephen Bishop Seely Director
Jimmy Burgio Choreographer
Lb Entertainment/Bill Thomas Production Company
Comma Music/Motive/Big Foot/Mophonics/Sofie Zamchick/World War/Dara Hartman/Maryanna Sokol Music/Music Production
Heard City Sound Mix
Avant/Llc Web Developer

MARIACHI
Advertiser :PEPSICO
Product :DORITOS
Entrant :ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :MARIACHI
Advertiser/Client :PEPSICO
Product/Service :DORITOS
Entrant Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Contributing Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Production Company : INDEPENDENT London, UNITED KINGDOM


Name Company Position
Paul Brazier AMV BBDO Executive Creative Director
Thiago De Moraes AMV BBDO Creative Director
Mark Fairbanks AMV BBDO Creative Director
Jeremy Tribe AMV BBDO Art Director
Prabhu Wignarajah AMV BBDO Writer
Jeremy Tribe AMV BBDO Writer
Prabhu Wignarajah AMV BBDO Art Director
Thiago De Moraes AMV BBDO Art Director
Mark Fairbanks AMV BBDO Writer
Trish Russell AMV BBDO Producer
The Sniper Twins Independent Films Director
Dickie Jeffares Independent Films Producer
Jinx Godfrey Marshall Street Editors Editors
The Lab AMV BBDO Recording Studio
James Rowley AMV BBDO Digital Producer
Angela Meier AMV BBDO Digital Producer
Chris Maclean AMV LAB Audio
Suzy Norton AMV LAB Editing
Afsa Khan AMV LAB Editing
Rebecca Mitchell AMV LAB Production

POKER
Advertiser :CARLSBERG
Product :CARLSBERG BEER
Entrant :DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :POKER
Advertiser/Client :CARLSBERG
Product/Service :CARLSBERG BEER
Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Contributing Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Production Company : MONODOT Brussels, BELGIUM
Production Company 2 : GRID BXL Brussels, BELGIUM


Name Company Position
Katrien Bottez/Geoffrey Hantson Duval Guillaume Modem Executive Creative Directors
Dries de Wilde Duval Guillaume Modem Copywriter
Koenraad Lefever Duval Guillaume Modem Art Director
Elke Janssens Duval Guillaume Modem Account Director
Bart Verschueren Duval Guillaume Modem Account Manager
Kris Hoet Duval Guillaume Modem Digital Strategic Director
Maarten van Herck Duval Guillaume Modem Conversation Manager
Marc van Buggenhout Duval Guillaume Modem TV Producer
Cecilia Verheyden Monodot Director
Tatiana Pierre Monodot Executive Producer
Bo De Group/Charlotte Cotman Monodot Producers
Pieter Van Alphen Monodot DOP
Frauke Dierickx Monodot Post Production Manager
Joris Vanden Berk Monodot Editor
Sonicville Sound Studio

ZZ SHOCK
Advertiser :DIAGEO
Product :JEREMIAH WEED
Entrant :CREATIVE ARTISTS AGENCY Los Angeles, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of experiential events
Title :ZZ SHOCK
Advertiser/Client :DIAGEO
Product/Service :JEREMIAH WEED
Entrant Company : CREATIVE ARTISTS AGENCY Los Angeles, USA
Contributing Company : CREATIVE ARTISTS AGENCY Los Angeles, USA
Production Company : HUNGRY MAN Los Angeles, USA


Name Company Position
Rob "whitey" McConnaughy Director

TUNA TUNES
Advertiser :FOLLOWFISH (FISH & MORE)
Product :TUNA
Entrant :LEAGAS DELANEY HAMBURG, GERMANY
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :TUNA TUNES
Advertiser/Client :FOLLOWFISH (FISH & MORE)
Product/Service :TUNA
Entrant Company : LEAGAS DELANEY HAMBURG, GERMANY
Contributing Company : LEAGAS DELANEY HAMBURG, GERMANY


Name Company Position
Stefan Zschaler Leagas Delaney Hamburg Executive Creative Director
Michael Götz Leagas Delaney Hamburg Creative Director
Florian Schimmer Leagas Delaney Hamburg Creative Director
Robert Westphal Leagas Delaney Hamburg Art Director
Felix Boeck Leagas Delaney Hamburg Art Director
Ulrike Stahlberg Leagas Delaney Hamburg Graphic Designer
Nadine Hoenow Leagas Delaney Hamburg Graphic Designer
Heiko Franzgrote Leagas Delaney Hamburg Copywriter
Samuel Weiss Leagas Delaney Hamburg Copywriter
Heinke Kraack Leagas Delaney Hamburg Account Manager
Katharina Eckert Leagas Delaney Hamburg Project Manager Digital
Stefanie Büch Leagas Delaney Hamburg Account Manager
Sven Schmiede Leagas Delaney Hamburg Print Produktion
Patrick Plogstedt Leagas Delaney Hamburg Production
Cinzia Morganti Leagas Delaney Hamburg Trainee Film Production
Björn Lange Leagas Delaney Hamburg Online Creative
Alex Butaud Leagas Delaney Hamburg Editing
Martin Narr Leagas Delaney Hamburg Editing
Ronald Mau Leagas Delaney Hamburg Film Animation
Duncan Townsend Composer

EVERY BEAT MATTERS
Advertiser :SAVE THE CHILDREN
Product :SAVE THE CHILDREN
Entrant :BBDO NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of music
Title :EVERY BEAT MATTERS
Advertiser/Client :SAVE THE CHILDREN
Product/Service :SAVE THE CHILDREN
Entrant Company : BBDO NEW YORK, USA
Contributing Company : BBDO NEW YORK, USA
Production Company : RABBIT CONTENT New York, USA


Name Company Position
David Lubars BBDO New York Chief Creative Officer
Toygar Bazarkaya BBDO New York Executive Creative Director
Paul Vinod BBDO New York Creative Director
James Kuczynski/Quoc Doan BBDO New York Art Directors
David Martin BBDO New York Copywriter
Jesse Brihn BBDO New York Senior Producer
Dave Rocco BBDO New York Agency Producer
Katie Krueger BBDO New York Interactive Producer
Julie Winner/Sophie Deschepper/Claire Hogan BBDO New York Account Team
The Fines Director
Douglas Howell/Joby Barnhart Rabbit Content Executive Producers
Shelby Ross Rabbit Content Producer
Jeff Sommar Rabbit Content Head Of Production
Dani Rotstein Rabbit Content Production Supervisor
Butcher Editorial Editing House/Visual Effects Company
David Henegar/Chris Scheer/Christina Neferis Butcher Editorial Editors
Onerepublic Music
South Sound Sound Design
Tim West South Sound Mixer
Pop Sound Recording Studio/Mix House

TREE CONCERT
Advertiser :BUND / FRIENDS OF EARTH GERMANY
Product :NATURE PROTECTION
Entrant :BBDO GERMANY Berlin, GERMANY
Type of Entry :Branded Entertainment
Category :Best use or integration of offline media such as print, outdoor etc
Title :TREE CONCERT
Advertiser/Client :BUND / FRIENDS OF EARTH GERMANY
Product/Service :NATURE PROTECTION
Entrant Company : BBDO GERMANY Berlin, GERMANY
Contributing Company : BBDO GERMANY Berlin, GERMANY
Production Company : GANG OF BERLIN Berlin, GERMANY


Name Company Position
Wolfgang Schneider BBDO Germany Chief Creative Officer
Jan Harbeck/David Mously BBDO Proximity Berlin Creative Managing Directors
Jan Harbeck BBDO Proximity Berlin Creative Director
Daniel Schweinzer BBDO Proximity Berlin Art Director
Lukas Liske BBDO Proximity Berlin Copywriter
René Bieder/Yassin Taibi BBDO Proximity Berlin Online Conception
Robert Bilz Illustrator
Dirk Spakowski BBDO Proximity Berlin Managing Director
Sebastian Schlosser BBDO Proximity Berlin Client Service Director
Joris Jonker/Mia Lücker BBDO Proximity Berlin Account Manager
Christof Biggeleben Ketchum Pleon Head Of Campaigning
Monika Groewe/Alexandra Willke/Celina Penschke Ketchum Pleon Account Executives Pr
Frank Hägele BBDO Live Managing Director of Events
Emily Dietzsch BBDO Live Account Manager Events
Silke Rochow/Julia Diehl BBDO Proximity TV Producer
Steffen Gentis BBDO Proximity Head Of TV
Mat Neidhardt/Friederike Seifert Gang Of Berlin Production Company
Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Tögel Artists
Andrea Kürschner Arri Mitte Post-Production Company
Michael Pflanz/Markus Kuhn Pflanz Produktionsservice Producers

IMAGINARY TOYS
Advertiser :FUNDACAO PAO DOS POBRES
Product :CHARITY
Entrant :DDB BRASIL São Paulo, BRAZIL
Type of Entry :Branded Entertainment
Category :Best use or integration of offline media such as print, outdoor etc
Title :IMAGINARY TOYS
Advertiser/Client :FUNDACAO PAO DOS POBRES
Product/Service :CHARITY
Entrant Company : DDB BRASIL São Paulo, BRAZIL
Contributing Company : DDB BRASIL São Paulo, BRAZIL


Name Company Position
Capsula Filmes Capsula Filmes Film Producer
Miagi Miagi Illustrator
Elisa Celia DDB Brasil Content Production
Anna Martha Silveira DDB Brasil Content Production
Andre Teixeira DDB Brasil Art Finalist
Gisele Pereira DDB Brasil Art Buyer
Mariene Braga DDB Brasil Art Buyer
Luciano Mallmann DDB Brasil Media Executive
Simone Gasperin DDB Brasil Media Executive
Silvio Calissi DDB Brasil Media Director
Silvia Baptista DDB Brasil Account Executive
Anne Adbom DDB Brasil Account Executive
Alessandra Volkweis DDB Brasil Account Director
Mauricio Chemale DDB Brasil Copywriter
Guilherme Grossi DDB Brasil Copywriter
Gabriel Gama DDB Brasil Art Director
Fabricio Pretto DDB Brasil Art Director
Rafael Bohrer DDB Brasil Creative Director
Marco Bezerra DDB Brasil Chief Creative Officer
Marcio Callage DDB Brasil CEO

THE LAST BARFIGHTER
Advertiser :BIG BOSS BREWING COMPANY
Product :BEER
Entrant :McKINNEY Durham, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :THE LAST BARFIGHTER
Advertiser/Client :BIG BOSS BREWING COMPANY
Product/Service :BEER
Entrant Company : McKINNEY Durham, USA
Contributing Company : McKINNEY Durham, USA
Production Company : GLOVER PRINTING Raleigh, USA


Name Company Position
Glover Printing Printing
Trevor O'brien Mckinney Creative Technology Director
Ben Eckerson Mckinney Producer
Forrest Maready Mckinney Animator/Music
Anne Newton Mckinney Account Director
Lisa Bentley Mckinney Producer
Melissa Blavos Mckinney Producer
Jacob Streiland Mckinney Character Design/Animator
Scott Pridgen Mckinney Designer
Matt Lawson Mckinney Designer
Robert F. Maple Cabinet Maker
Colin Dwan Mckinney Producer/Programmer
Stevie Archer Mckinney Associate Creative Director/Copywriter
Owen Tingle Mckinney Associate Creative Director/Art Director
Adam Carroll Mckinney Art Director/Programmer/Illustrator/Animator
Jonathan Cude Mckinney Chief Creative Officer

STREET QUEST
Advertiser :VOLKSWAGEN
Product :VW CORPORATE
Entrant :OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :STREET QUEST
Advertiser/Client :VOLKSWAGEN
Product/Service :VW CORPORATE
Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Contributing Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA
Production Company : REC Cape Town, SOUTH AFRICA


Name Company Position
Chris Gotz Ogilvy & Mather Cape Town Executive Creative Director
Nicholas Wittenberg Ogilvy & Mather Cape Town Creative Director
Tommy Le Roux Ogilvy & Mather Cape Town Associate Creative Director/Copywriter
Fred Cilliers Ogilvy & Mather Cape Town Designer
Umar Jakoet Ogilvy & Mather Cape Town Head Of Development
Michael Theron Ogilvy & Mather Cape Town Developer
Adrian Varkel Ogilvy & Mather Cape Town Head Of Digital
Tim Human Ogilvy & Mather Cape Town Copywriter
Ryan Laubscher Ogilvy & Mather Cape Town Business Director
Fd Majiet Ogilvy & Mather Cape Town Project Manager

ONE DAY CEASEFIRE
Advertiser :PEACE ONE DAY
Product :PUBLIC SERVICE
Entrant :OGILVY & MATHER ADVERTISING Shanghai, CHINA
Type of Entry :Branded Entertainment
Category :Best use or integration of gaming
Title :ONE DAY CEASEFIRE
Advertiser/Client :PEACE ONE DAY
Product/Service :PUBLIC SERVICE
Entrant Company : OGILVY & MATHER ADVERTISING Shanghai, CHINA
Contributing Company 2 : OGILVY & MATHER ADVERTISING Shanghai, CHINA
Contributing Company : CMUNE Beijing, CHINA


Name Company Position
Graham Fink Ogilvy & Mather Advertising Shanghai Chief Creative Officer
Francis Wee Ogilvy & Mather Advertising Shanghai Executive Creative Director
Fiona Chen Ogilvy & Mather Advertising Shanghai Creative Director
Martin Latham Ogilvy & Mather Advertising Shanghai Associate Creative Director

HASHTAG KILLER
Advertiser :WATER IS LIFE
Product :WATER IS LIFE (NON PROFIT)
Entrant :DDB NEW YORK, USA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :HASHTAG KILLER
Advertiser/Client :WATER IS LIFE
Product/Service :WATER IS LIFE (NON PROFIT)
Entrant Company : DDB NEW YORK, USA
Contributing Company : DDB NEW YORK, USA


Name Company Position
Matt Eastwood DDB Ny Chief Creative Officer
Menno Kluin DDB Ny Executive Creative Director
Sam Shepherd DDB Ny Art Director
Frank Cartagena DDB Ny Copywriter
Alec Helm DDB Ny Director
Ed Zazzera DDB Ny Executive Producer
Alec Helm DDB Ny Editors
Melanie Meditz DDB Ny Editors
Lindsey Hutter DDB Ny Producer
Gina Lin DDB Ny Motion Graphics
Zeynep Aydogmus DDB Ny Motion Graphics
Juan Carlos Pagan DDB Ny Head Of Design

MOBILIZING THE 12TH MAN
Advertiser :C. S. HAMMAM-LIF
Product :FOOTBALL CLUB
Entrant :MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :MOBILIZING THE 12TH MAN
Advertiser/Client :C. S. HAMMAM-LIF
Product/Service :FOOTBALL CLUB
Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA
Production Company : PROPAGANDA Tunis, TUNISIA
Production Company 2 : EYEPATCH PRODUCTIONS New York, USA


Name Company Position
Fadhel Ben Hamza C.s Hammam-Lif Vice-President
Xavier Mairesse Eyepatch Productions Director
Imed Marzouk Propaganda Productions Executive Producer
David Zellerford Eyepatch Productions Executive Producer
Ali Bhiri Atelier 216 Graphic Designer
Bilel Saoudi Atelier 216 Integretion Developer
Aref Ben Saad/Issam Babchia Atelier 216 Developer Engineer
Mustapha Boussabat Atelier 216 Sound Engineer
Ghazi Triki Atelier 216 Project Manager
Mehdi Larguech/Med Habib Mesbah Atelier 216 Manager
Bedis Benamor Memac Ogilvy Label Agency Producer
Mouna Ben Hammouda Ogilvyaction Tunis Business Director
Syrine Cherif Memac Ogilvy Label Managing Director
Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Memac Ogilvy Label Graphic Design
Sascha Kuntze Memac Ogilvy Label Copywriter
Mehdi Lamloum Memac Ogilvy Label Conceptualizer
Nicolas Courant Memac Ogilvy Label Executive Creative Director

SECRET FISHING SPOTS
Advertiser :HUTCHWILCO
Product :MARINE SAFETY EQUIPMENT
Entrant :DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry :Branded Entertainment
Category :Best use or integration of digital or social media
Title :SECRET FISHING SPOTS
Advertiser/Client :HUTCHWILCO
Product/Service :MARINE SAFETY EQUIPMENT
Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Contributing Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company : SILK PRODUCTION Auckland, NEW ZEALAND


Name Company Position
Toby Talbot DDB Group New Zealand Executive Creative Director
Regan Grafton/Steve Kane DDB Group New Zealand Creative Director
Jarrad Edwards DDB Group New Zealand/Rapp Tribal Developer
Cameron Crosby DDB Group New Zealand/Rapp Tribal Lead Developer
Sam Arden DDB Group New Zealand Editor
Steve Gulik DDB Group New Zealand Editor
Lewis Mulatero Photographer
Kevin Hyde Retoucher
Dov Tombs DDB Group New Zealand/Rapp Tribal Producer
Renee Lam DDB Group New Zealand Designer
Jonathan Rea/Nisa Solipo DDB Group New Zealand Account Manager
Scott Wallace DDB Group New Zealand Group Business Director
Jason Vertongen DDB Group New Zealand/Rapp Tribal Lead Designer
Damian Galvin DDB Group New Zealand Creative
Adam Thompson DDB Group New Zealand Creative
Rory Mckechnie DDB Group New Zealand Creative
Chris Schofield DDB Group New Zealand Creative Director
Aaron Goldring DDB Group New Zealand Creative Director
Andy Fackrell DDB Group New Zealand Director
Andy Fackrell DDB Group New Zealand Executive Creative Director

A CHARITY RECORD LABEL
Advertiser :RAK 'N'ROLL FOUNDATION
Product :RAK'N'ROLL RECORDS
Entrant :180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :A CHARITY RECORD LABEL
Advertiser/Client :RAK 'N'ROLL FOUNDATION
Product/Service :RAK'N'ROLL RECORDS
Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND


Name Company Position
Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director
Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director
Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director
Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive
Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive
Zbigniew Flakus 180heartbeats+Jung V. Matt Designer
Mariusz Czepiec 180heartbeats+Jung V. Matt Designer
Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter
Adam Marzec 180heartbeats+Jung V. Matt Copywriter
Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director
Adam Marzec 180heartbeats+Jung V. Matt Concept Director

ROAD TO RECOVERY
Advertiser :DIAGEO AUSTRALIA
Product :BUNDABERG RUM
Entrant :LEO BURNETT SYDNEY, AUSTRALIA
Type of Entry :Branded Entertainment
Category :Best integrated content campaign
Title :ROAD TO RECOVERY
Advertiser/Client :DIAGEO AUSTRALIA
Product/Service :BUNDABERG RUM
Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA
Contributing Company : LEO BURNETT SYDNEY, AUSTRALIA


Name Company Position
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Grant Mcaloon Leo Burnett Sydney Creative Director
Vince Lagana Leo Burnett Sydney Creative Director
Michael Dawson Leo Burnett Sydney Copywriter
Mark Schöller Leo Burnett Sydney Copywriter
Ben Alden Leo Burnett Sydney Art Director
Chris Moreira Leo Burnett Sydney Art Director
Ben Alden/Jason Young Leo Burnett Sydney Designers
Patrick Fileti Leo Burnett Sydney Director
Ed Copestick Leo Burnett Sydney Editor
Rita Gagliardi Leo Burnett Sydney TV Producer
Jeremy Devilliers/Adrian Jung/Ronald Regis/Michelle Browne Leo Burnett Sydney Producer
Peter Bosilkovski Leo Burnett Sydney Client Service Director
Sam Mcgown/Holly Matchett Leo Burnett Sydney Account Director/Manager
Mathieu Dauner Leo Burnett Sydney Planner
Byron Wilmot Leo Burnett Sydney Social Media Manager
Blazze Laser Embellishing Blazze Laser Embellishing Laser Embellishing
Christopher Ireland Pool Photographer

23.06.2013


annes Lions 2012 59- .

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