10 декабря 2016 г.

Победители категории Promo & Activation Lions

Гран-при

AMERICAN ROM
AMERICAN ROM
Type of Entry:Use of Promo & Activation
Category:Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Title:AMERICAN ROM
Advertiser/Client:KANDIA DULCE
Product/Service:CHOCOLATE BAR
Entrant Company:BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency:BV MCCANN ERICKSON Bucharest, ROMANIA
Creative Credits
Name Company Position
Adrian Botan McCann Erickson Romania Creative Director
Dinu Panescu McCann Erickson Romania Group Creative Director
Catalin Dobre McCann Erickson Romania Group Creative Director
Ruxandra Savulescu McCann Erickson Romania Account Director
Ionut Cojocaru McCann Erickson Romania Art Director
Florin Florea McCann Erickson Romania Copywriter
Andra Badea McCann Erickson Romania Art Director
Cristina Birleanu MRM Parteneri Romania Account Director Online
Laurentiu Stere MRM Parteneri Romania Art Director Online


Золото

MUSICAL FITTING ROOMS
MUSICAL FITTING ROOMS
Type of Entry:Use of Promo & Activation
Category:Best Temporary In-Store Displays in a Promotional Campaign
Title:MUSICAL FITTING ROOMS
Advertiser/Client:STARHUB PTE
Product/Service:ONLINE MUSIC STORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Sales Promotion/Advertising Agency:DDB SINGAPORE, SINGAPORE
Creative Credits
Name Company Position
Neil Johnson DDB Chief Creative Officer
Joji Jacob DDB Executive Creative Director
Thomas Yang DDB Creative Director
Khalid Osman DDB Associate Creative Director/Art Director
Lester Lee DDB Senior Copywriter
Mark Lim DDB Copywriter
Elmy Thong DDB Art Director
Selena Soh DDB Copywriter
Jeff Cheong Tribal DDB Head of Tribal DDB
Yeo Wee Lee Tribal DDB Head Of Technology
Ciaran Lyons Tribal DDB Associate Director of Technology
Rowena Bhagchandani DDB Chief Client Officer
Brenda Bey DDB Account Director
James Tan DDB Account Manager



SAVE AS WWF
SAVE AS WWF
Type of Entry:Use of Promo & Activation
Category:Best Use of Other Digital Media in a Promotional Campaign
Title:SAVE AS WWF
Advertiser/Client:WWF
Product/Service:ENVIRONMENTAL AWARENESS
Entrant Company:JUNG von MATT Hamburg, GERMANY
Sales Promotion/Advertising Agency:JUNG von MATT Hamburg, GERMANY
Creative Credits
Name Company Position
Doerte Spengler-Ahrens Jung von Matt Creative Director
Jan Rexhausen Jung von Matt Creative Director
Michael Kittel Jung von Matt Art Director
Henning Mueller-Dannhausen Copywriter
Florian Panier Jung von Matt Editor
Gerrit Winterstein White Horse Music Composer
Klaas Nocken White Horse Music Composer
Dederichs Reinecke & Partner
GoSign Media
Jesse Rosten Cameraman
Schumann Bach
Knud Alex Mueller Programming
Florian Paul Production
Lana Nugent Jung von Matt Programming
Lisa Glock Jung von Matt Copywriter
Alexander Norvillas Jung von Matt Art Director
Jose Luis Carretero Lopez Jung von Matt Account Manager
Miriam Paneth Account Manager
Benjamin Wenke Jung von Matt Account Manager
Simone Bitzer Jung von Matt Conception



4TH AMENDMENT WEAR
4TH AMENDMENT WEAR
Type of Entry:Use of Promo & Activation
Category:Best use of Social Media Marketing in a Promotional Campaign
Title:4TH AMENDMENT WEAR
Advertiser/Client:4TH AMENDMENT WEAR
Product/Service:METALLIC INK UNDERCLOTHES
Entrant Company:4TH AMENDMENT WEAR Boulder, USA
Sales Promotion/Advertising Agency:4TH AMENDMENT WEAR Boulder, USA
Creative Credits
Name Company Position
Matthew Ryan 4th Amendment Wear Creative Director
Tim Geoghegan 4th Amendment Wear Creative Director
Matthew Ryan 4th Amendment Wear Art Director
Tim Geoghegan 4th Amendment Wear Copywriter
Matthew Ryan 4th Amendment Wear Designer
Matthew Ryan 4th Amendment Wear Illustrator
Matthew Ryan 4th Amendment Wear Typography
Matthew Ryan 4th Amendment Wear Interactive Art Director



AMERICAN ROM
AMERICAN ROM
Type of Entry:Product & Service
Category:Food and Non-Alcoholic Drinks
Title:AMERICAN ROM
Advertiser/Client:KANDIA DULCE
Product/Service:CHOCOLATE BAR
Entrant Company:BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency:BV MCCANN ERICKSON Bucharest, ROMANIA
Creative Credits
Name Company Position
Adrian Botan McCann Erickson Romania Creative Director
Dinu Panescu McCann Erickson Romania Group Creative Director
Catalin Dobre McCann Erickson Romania Group Creative Director
Ruxandra Savulescu McCann Erickson Romania Account Director
Ionut Cojocaru McCann Erickson Romania Art Director
Florin Florea McCann Erickson Romania Copywriter
Andra Badea McCann Erickson Romania Art Director
Ileana Serban Parau McCann Erickson Romania Strategic Planner
Cristina Birleanu MRM Parteneri Romania Account Director Online
Laurentiu Stere MRM Parteneri Romania Art Director Online



4TH AMENDMENT WEAR
4TH AMENDMENT WEAR
Type of Entry:Product & Service
Category:Corporate Image & Information
Title:4TH AMENDMENT WEAR
Advertiser/Client:4TH AMENDMENT WEAR
Product/Service:METALLIC INK UNDERCLOTHES
Entrant Company:4TH AMENDMENT WEAR Boulder, USA
Sales Promotion/Advertising Agency:4TH AMENDMENT WEAR Boulder, USA
Creative Credits
Name Company Position
Matthew Ryan 4th Amendment Wear Creative Director/Art Director/Designer/Typography/Illustrator
Tim Geoghegan 4th Amendment Wear Creative Director/Copywriter


Серебро

DRUNK VALET
DRUNK VALET
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:DRUNK VALET
Advertiser/Client:BAR AURORA & BOTECO FERRAZ
Product/Service:CHAIN OF BARS
Entrant Company:OGILVY BRASIL SГЈo Paulo, BRAZIL
Sales Promotion/Advertising Agency:OGILVY BRASIL SГЈo Paulo, BRAZIL
Creative Credits
Name Company Position
Anselmo Ramos Ogilvy Brasil VP Executive Creative Director
Rubens Filho Ogilvy Brasil Creative Director
Beto Cocito Ogilvy Brasil Copywriter
Pedro Fernandes Ogilvy Brasil Copywriter
Flavio Tamashiro Ogilvy Brasil Copywriter
Paula Fernandes Ogilvy Brasil Art Director
Lucas Osis Ogilvy Brasil Art Director
Raina Rocha Ogilvy Brasil Art Director
Valeria Barone Ogilvy Brasil Account Manager
Camila Porto Ogilvy Brasil Account Supervisor
Daniela Bombonato Ogilvy Brasil Planner
CarlГЈo Busato Hungry Man Director
Alex Mehedff Hungry Man Executive Producer
Renata Dumond Hungry Man Producer
James Pedrozo Jamute Company Sound



GREENBACKS FOR GREENBACK
GREENBACKS FOR GREENBACK
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:GREENBACKS FOR GREENBACK
Advertiser/Client:H&R BLOCK
Product/Service:TAX SERVICES
Entrant Company:FALLON Minneapolis, USA
Sales Promotion/Advertising Agency:FALLON Minneapolis, USA
Creative Credits
Name Company Position
Darren Spiller Fallon Chief Creative Officer
Ryan Peck Fallon Copywriter
Scott O'Leary Fallon Art Director
Ted Knutson & Lauren May Fallon Integrated Producer
Mark Romanek Anonymous Content Director
Salvatore Totino Cinematographer
Michael Heldman Spotwelders Editor
Erik Carlson VOLT Studios Editor
Corey Esse Fallon Head of Integrated Production
David Mackereth Fallon Writer - Digital
Brendan Lawrence & Brent Larson Fallon Business Affairs
Nicole Earley & Matt Lund Fallon Integrated Producer
Noah Carlstrom & Amanda Whitacre Fallon Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown Fallon Account Team
Kla Haeck Fallon Developer
Allison Beattie Fallon UX
Arstides McGarry Anonymous Content Producer
Dave Morrison & SueEllen Clair Anonymous Content Executive Producer
James Allen Public Visual Effects
Jeff Payne Eleven Sound Sound Design



FAST FOOD
FAST FOOD
Type of Entry:Use of Promo & Activation
Category:Best Use of Guerilla Marketing in a Promotional Campaign
Title:FAST FOOD
Advertiser/Client:GLAXOSMITHKLINE
Product/Service:HEARTBURN TABLET
Entrant Company:GREY MEXICO, MEXICO
Sales Promotion/Advertising Agency:GREY MEXICO, MEXICO
Creative Credits
Name Company Position
AndrГ©s MartГ­nez EcheverrГ­a Grey Group Mexico Executive Creative Services/Vice President
Juan Pablo Torres Unna Grey Group Mexico Art Director
Sergio FernГЎndez Villaescusa Grey Group Mexico Copywriter
Diana Pilar Herrera Anduiza Grey Group Mexico Art Director
Luz Canobbio Grey Group Mexico Producer
Roberto Rosas Grey Group Mexico Editor/Post Production
Gerardo Miranda Equiscosa Audio Designer
Steve Stroud Grey Group Mexico Chief Executive Officer/Account Manager
Israel RincГіn Ramirez Rojo Films Director
AndrГ©s Jasso Rojo Films Producer
Гљrsula Bertrand Giproducers Producer
Claudia MartГ­nez Grey Group Mexico General Manager/Account Manager



SPREAD THE TED
SPREAD THE TED
Type of Entry:Use of Promo & Activation
Category:Best Use of Guerilla Marketing in a Promotional Campaign
Title:SPREAD THE TED
Advertiser/Client:TEDX BUENOS AIRES
Product/Service:TEDX
Entrant Company:OGILVY ARGENTINA Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency:OGILVY ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Name Company Position
Gaston Bigio Ogilvy Argentina ECD
Maximiliano Maddalena Ogilvy Argentina Creative Director
Javier Mentasti Ogilvy Argentina Creative Director
Nicolas Vara Ogilvy Argentina Copywriter
Ignacio Flotta Ogilvy Argentina Art Director
Valeria Pinto (Parson) Ogilvy Argentina Production Chief
Alejandro Travaglini (Parson) Ogilvy Argentina Agency Producer
Julieta Rey Ogilvy Argentina General Planning Director
NicolГЎs NГєbile Rebolucion Director
MartГ­n Olemberg Rebolucion Editing
Jorge Larrain Rebolucion Executive Producer
Luis Staffolani Rebolucion Post Production
Camilo Iezzi CCCI Music Design
Tomas Mackey Voice over



THE MISSING CHILD
THE MISSING CHILD
Type of Entry:Use of Promo & Activation
Category:Best Use of Guerilla Marketing in a Promotional Campaign
Title:THE MISSING CHILD
Advertiser/Client:INITIATIVE VERMISSTE KINDER
Product/Service:MISSING CHILDREN AWARENESS
Entrant Company:KEMPERTRAUTMANN Hamburg, GERMANY
Sales Promotion/Advertising Agency:KEMPERTRAUTMANN Hamburg, GERMANY
Creative Credits
Name Company Position
Marcell Francke kempertrautmann Creative Director/Account Manager
Patrick Matthiensen kempertrautmann Creative Director/Account Manager/Programming
Leif Johannsen kempertrautmann Art Director/Graphic Designer
Sebastian Merget kempertrautmann Copywriter
Bruno Luglio kempertrautmann Graphic Designer
Carolin Panier kempertrautmann Account Manager
Biljana Retzlik kempertrautmann Account Manager
Alexander Kate CMP Production
Fischerappelt Involved Agency



MUSICAL FITTING ROOMS
MUSICAL FITTING ROOMS
Type of Entry:Use of Promo & Activation
Category:Best Use of Ambient in a Promotional Campaign
Title:MUSICAL FITTING ROOMS
Advertiser/Client:STARHUB PTE
Product/Service:ONLINE MUSIC STORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Sales Promotion/Advertising Agency:DDB SINGAPORE, SINGAPORE
Creative Credits
Name Company Position
Neil Johnson DDB Chief Creative Officer
Joji Jacob DDB Executive Creative Director
Thomas Yang DDB Creative Director
Khalid Osman DDB Associate Creative Director/Art Director
Lester Lee DDB Senior Copywriter
Mark Lim DDB Copywriter
Elmy Thong DDB Art Director
Selena Soh DDB Copywriter
Jeff Cheong Tribal DDB Head of Tribal DDB
Yeo Wee Lee Tribal DDB Head Of Technology
Ciaran Lyons Tribal DDB Associate Director of Technology
Rowena Bhagchandani DDB Chief Client Officer
Brenda Bey DDB Account Director
James Tan DDB Account Manager



THE CANVAS EXPERIMENT
THE CANVAS EXPERIMENT
Type of Entry:Use of Promo & Activation
Category:Best Temporary In-Store Displays in a Promotional Campaign
Title:THE CANVAS EXPERIMENT
Advertiser/Client:CONVERSE EMEA
Product/Service:SHOES
Entrant Company:PERFECT FOOLS Stockholm, SWEDEN
Sales Promotion/Advertising Agency:PERFECT FOOLS Stockholm, SWEDEN
Creative Credits
Name Company Position
Mark Chalmers/Tony Högqvist Perfect Fools Executive Creative Director
Patrick Gardner Perfect Fools Copywriter
Niklas Karlsson Perfect Fools Art Director
Karl Nord Perfect Fools Film Director
Martin Hammarberg Perfect Fools Motion Designer
Oskar Lundgren Director of Photography
Alexander Radsby Perfect Fools Photographer
Björn Kummeneje Perfect Fools Technical Director
Mattias Hallqvist Perfect Fools Developer
Mikael Lundmark Perfect Fools Developer
James Goode/Patrick Gardner Perfect Fools Account Director
Fredrik Heghammar Perfect Fools Executive Producer
Michael Aneto Perfect Fools Planner
Markus Björk Perfect Fools Producer
Patrik Sundberg Perfect Fools Producer
Checkland Kindleysides Checkland Kindleysides Installation production



A NEW WARRIOR
A NEW WARRIOR
Type of Entry:Use of Promo & Activation
Category:Best Online Advertising in a Promotional Campaign
Title:A NEW WARRIOR
Advertiser/Client:GREENPEACE
Product/Service:CHARITY
Entrant Company:DDB PARIS, FRANCE
Sales Promotion/Advertising Agency:DDB PARIS, FRANCE
Creative Credits
Name Company Position
Alexandre HervГ© DDB Paris Executive Creative Director
Benjamin Marchal DDB Paris Art Director
Olivier Lefebvre DDB Paris Copywriter
Julien Leguyader DDB Paris Digital Producer
Ulysse Loreaux DDB Paris Technical Director
Xavier Mendiola DDB Paris Account Director
Paul DucrГ© DDB Paris Account Manager
- Les 84 Production Company
- Panarama Sound Production
- Virtek 3D modelisation
Stiv Spasojevic Editor case study



GETAWAY STOCKHOLM
GETAWAY STOCKHOLM
Type of Entry:Use of Promo & Activation
Category:Best Use of Other Digital Media in a Promotional Campaign
Title:GETAWAY STOCKHOLM
Advertiser/Client:MINI
Product/Service:MINI COUNTRYMAN
Entrant Company:JUNG von MATT Stockholm, SWEDEN
Sales Promotion/Advertising Agency:JUNG von MATT Stockholm, SWEDEN
Creative Credits
Name Company Position
Johan Jäger Jung von Matt Creative Director
Daniel Wahlgren Jung von Matt Art Director
Magnus Andersson Jung von Matt Copywriter
Jan Casserlöv Jung von Matt Account Director
Leon Phang Jung von Matt Planner
Daniel Forero Jung von Matt Visual Director
Jon Palmqvist Jung von Matt Final Art
Ida Modin Jung von Matt Project Manager
Media Agency Carat
Production Company App Monterosa
Production Company Web/Backend Suddenly
Production Company Film Duo Blau
PR Domingo PR



A HUNTER SHOOTS A BEAR
A HUNTER SHOOTS A BEAR
Type of Entry:Use of Promo & Activation
Category:Best use of Social Media Marketing in a Promotional Campaign
Title:A HUNTER SHOOTS A BEAR
Advertiser/Client:BIC / TIPP-EX
Product/Service:POCKET MOUSE
Entrant Company:BUZZMAN Paris, FRANCE
Sales Promotion/Advertising Agency:BUZZMAN Paris, FRANCE
Creative Credits
Name Company Position
Georges Mohammed-Cherif Buzzman Chief Executive Officer/Creative Director
Thomas Granger Buzzman Managing Director
Tristan Daltroff Buzzman Copywriter
Louis Audard Buzzman Art Director
Antoine Ferrari Buzzman Account Executive
MГ©lanie Rohat Meheust Buzzman Digital Production Manager
Laurent Marcus Buzzman Digital Production Manager
Elodie Jonquille Buzzman Film Production/TV Producer
Bastien Chanot Buzzman Digital Production Assistant
Xavier Le Boullenger Buzzman Community Manager
Emmanuel Saccoccini Grouek Interactive Producer
Yoann Gueny Grouek Lead Flash Producer
Willy Morence Eleganz Film Producer
Olivier Bennoun Eleganz Film Director



CAP RECALL
CAP RECALL
Type of Entry:Product & Service
Category:Alcoholic Drinks
Title:CAP RECALL
Advertiser/Client:JAMES READY
Product/Service:BEER
Entrant Company:LEO BURNETT TORONTO, CANADA
Sales Promotion/Advertising Agency:LEO BURNETT TORONTO, CANADA
Creative Credits
Name Company Position
Judy John Leo Burnett, Toronto Chief Creative Officer
Judy John Leo Burnett, Toronto Creative Director
Lisa Greenberg Leo Burnett, Toronto Creative Director
Steve Persico Leo Burnett, Toronto Copywriter
Anthony Chelvanathan Leo Burnett, Toronto Art Director
David Buckspan Leo Burnett, Toronto Group Account Director
Natasha Dagenais Leo Burnett, Toronto Account Director
Jordan Lane Leo Burnett, Toronto Account Exec
Gladys Bachand Leo Burnett, Toronto Print Producer



A HUNTER SHOOTS A BEAR
A HUNTER SHOOTS A BEAR
Type of Entry:Product & Service
Category:Fast Moving Consumer Goods (not including food)
Title:A HUNTER SHOOTS A BEAR
Advertiser/Client:BIC / TIPP-EX
Product/Service:POCKET MOUSE
Entrant Company:BUZZMAN Paris, FRANCE
Sales Promotion/Advertising Agency:BUZZMAN Paris, FRANCE
Creative Credits
Name Company Position
Georges Mohammed-Cherif Buzzman Chief Creative Officer/Creative Director
Thomas Granger Buzzman Managing Director
Tristan Daltroff Buzzman Copywriter
Louis Audard Buzzman Art Director
Antoine Ferrari Buzzman Account Executive
MГ©lanie Rohat Meheust Buzzman Digital Production Manager
Laurent Marcus Buzzman Digital Production Manager
Elodie Jonquille Buzzman Film Production/TV Producer
Bastien Chanot Buzzman Digital Production Assistant
Xavier Le Boullenger Buzzman Community Manager
Emmanuel Saccoccini Grouek Interactive Producer
Yoann Gueny Grouek Lead Flash Producer
Willy Morence Eleganz Film Producer
Olivier Bennoun Eleganz Film Director



DATED PILLOWS
DATED PILLOWS
Type of Entry:Product & Service
Category:Durable Goods
Title:DATED PILLOWS
Advertiser/Client:PACIFIC BRANDS
Product/Service:PILLOWS
Entrant Company:HAPPY SOLDIERS Sydney, AUSTRALIA
Sales Promotion/Advertising Agency:HAPPY SOLDIERS Sydney, AUSTRALIA
Creative Credits
Name Company Position
John Kane Happy Soldiers Executive Creative Director
Ben Sampson Happy Soldiers Creative
John Kane Happy Soldiers Creative
Meredyth Judd Happy Soldiers Agency Producer
Rey Carlson Play Big Director
Bonnie Fay Play Big Producer
Mark Sareff Happy Soldiers Strategy Director
Sophie Price Happy Soldiers Channel Planner
Lindsey Evans Happy Soldiers Business Director
Emma DiGiacomo Happy Soldiers Account Director
Tim Haynes Happy Soldiers Designer
Adam Heathcote Tontine General Manager
Lucinda Kew Tontine Product Development and Marketing Manager
Zarr Marketing Zarr Marketing PR
Mediacom Mediacom Media Implementation



BGH Air Conditioners Big Noses
BIG NOSES
Type of Entry:Product & Service
Category:Durable Goods
Title:BIG NOSES
Advertiser/Client:BGH
Product/Service:AIR CONDITIONERS
Entrant Company:DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency:DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Creative Credits
Name Company Position
Maxi Itzkoff Del Campo Nazca Saatchi & Saatchi Executive Creative Director
Mariano Serkin Del Campo Nazca Saatchi & Saatchi Executive Creative Director
Diego Medvedocky Del Campo Nazca Saatchi & Saatchi Creative Director
Ignacio Ferioli Del Campo Nazca Saatchi & Saatchi Creative Director
Diego Medvedocky Del Campo Nazca Saatchi & Saatchi Copywriter
Ignacio Ferioli Del Campo Nazca Saatchi & Saatchi Art Director
Adrian Aspani Del Campo Nazca Saatchi & Saatchi Agency Producer
MarГ­a de la Paz Landeyro Del Campo Nazca Saatchi & Saatchi Agency Producer
Juan Manuel Aralda Del Campo Nazca Saatchi & Saatchi Account Manager
Mariano Cafarelli Del Campo Nazca Saatchi & Saatchi Account Supervisor
Guido Fusetti Del Campo Nazca Saatchi & Saatchi Designer
Sebastian Beretta Designer
Diego & Vlady Peluca Films Directors
Alejandro De Michele Peluca Films Executive Producer
Daniel Ortega Director of Photography
Nicolas Videla BGH Advertiser's Supervisor
Carina Catalano BGH Advertiser's Supervisor
Sebastian Nugnez BGH Advertiser's Supervisor



A NEW WARRIOR
A NEW WARRIOR
Type of Entry:Product & Service
Category:Charities
Title:A NEW WARRIOR
Advertiser/Client:GREENPEACE
Product/Service:CHARITY
Entrant Company:DDB PARIS, FRANCE
Sales Promotion/Advertising Agency:DDB PARIS, FRANCE
Creative Credits
Name Company Position
Alexandre HervГ© DDB Paris Executive Creative Director
Benjamin Marchal DDB Paris Art Director
Olivier Lefebvre DDB Paris Copywriter
Julien Leguyader DDB Paris Digital Producer
Ulysse Loreaux DDB Paris Technical Director
Xavier Mendiola DDB Paris Account Director
Paul DucrГ© DDB Paris Account Manager
- Les 84 Production Company
- Panarama Sound Production
- Virtek 3D modelisation
Stiv Spasojevic Editor case study



THE MISSING CHILD
THE MISSING CHILD
Type of Entry:Product & Service
Category:Public Health & Safety, Pubic Awareness Messages
Title:THE MISSING CHILD
Advertiser/Client:INITIATIVE VERMISSTE KINDER
Product/Service:MISSING CHILDREN INITIATIVE
Entrant Company:KEMPERTRAUTMANN Hamburg, GERMANY
Sales Promotion/Advertising Agency:KEMPERTRAUTMANN Hamburg, GERMANY
Creative Credits
Name Company Position
Marcell Francke kempertrautmann Creative Director/Account Manager
Patrick Matthiensen kempertrautmann Creative Director/Account Manager/Programming
Leif Johannsen kempertrautmann Art Director/Graphic Designer
Sebastian Merget kempertrautmann Copywriter
Bruno Luglio kempertrautmann Graphic Designer
Carolin Panier kempertrautmann Account Manager
Biljana Retzlik kempertrautmann Account Manager
Alexander Kate CMP Production
Fischerappelt Involved Agency



SPREAD THE TED
SPREAD THE TED
Type of Entry:Product & Service
Category:Public Health & Safety, Pubic Awareness Messages
Title:SPREAD THE TED
Advertiser/Client:TEDX BUENOS AIRES
Product/Service:TEDX
Entrant Company:OGILVY ARGENTINA Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency:OGILVY ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Name Company Position
Gaston Bigio Ogilvy Argentina ECD
Maximiliano Maddalena Ogilvy Argentina Creative Director
Javier Mentasti Ogilvy Argentina Creative Director
Nicolas Vara Ogilvy Argentina Copywriter
Ignacio Flotta Ogilvy Argentina Art Director
Valeria Pinto (Parson) Ogilvy Argentina Production Chief
Alejandro Travaglini (Parson) Ogilvy Argentina Agency Producer
Julieta Rey Ogilvy Argentina General Planning Director
NicolГЎs NГєbile Rebolucion Director
MartГ­n Olemberg Rebolucion Editing
Jorge Larrain Rebolucion Executive Producer
Luis Staffolani Rebolucion Post Production
Camilo Iezzi CCCI Music Design
Tomas Mackey Voice over


Бронза

DONATED SONGS
DONATED SONGS
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:DONATED SONGS
Advertiser/Client:SALVATION ARMY
Product/Service:CHARITY
Entrant Company:WIRZ/BBDO ZГјrich, SWITZERLAND
Sales Promotion/Advertising Agency:WIRZ/BBDO ZГјrich, SWITZERLAND
Creative Credits
Name Company Position
Philipp Skrabal Wirz / BBDO Executive Creative Director
Thomas Kurzmeyer Wirz / BBDO Creative Director
Chantal Heimo Wirz / BBDO Art Director
Andi Portmann Wirz / BBDO Copywriter
Simon Jaquement Direction
Lorenz Merz Cinematographer
Heinrich Reinacher Markenfilm Producer



CHOPSTICKS, NOT CHOP-TREES
CHOPSTICKS, NOT CHOP-TREES
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:CHOPSTICKS, NOT CHOP-TREES
Advertiser/Client:CHINA ENVIRONMENTAL PROTECTION FOUNDATION
Product/Service:ENVIRONMENTAL ACTION
Entrant Company:DDB CHINA GROUP Shanghai, CHINA
Sales Promotion/Advertising Agency:DDB CHINA GROUP Shanghai, CHINA
Creative Credits
Name Company Position
Michael Dee DDB China Group / DDB Shanghai CHIEF CREATIVE OFFICER
Shih-yen Lee DDB China Group / DDB Shanghai CREATIVE DIRECTOR
Lim Boon Seng DDB China Group / DDB Shanghai Associate Creative Director
Lim Boon Seng, Michael Ma, Kevin Jiang DDB China Group / DDB Shanghai Art Director
Hesky Lu, Adam Wang DDB China Group / DDB Shanghai Copywriter
George Ooi DDB China Group / DDB Shanghai Agency Executive Producer
Eugenia Zhen DDB China Group / DDB Shanghai Producer
Leslie Sim Untold Image Photographer
Sean Chen Cheers Films Shanghai Executive Producer
Lin Tao Cheers Films Shanghai Production Art Director



UNEXPECTED LUGGAGE
UNEXPECTED LUGGAGE
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:UNEXPECTED LUGGAGE
Advertiser/Client:SPANAIR
Product/Service:AIRLINE
Entrant Company:SHACKLETON Madrid, SPAIN
Sales Promotion/Advertising Agency:SHACKLETON Madrid, SPAIN
Creative Credits
Name Company Position
Enric Nel-lo Shackleton Executive Creative Director
Sergio MartГ­nez Llunell Shackleton General Manager
Yolanda Agra Shackleton Brand Manager
Isabel Cisneros Shackleton Account Supervisor
Elena Dominguez Shackleton Account Executive
Pipo Virgos Shackleton Creative Director
Paco Badia Shackleton Creative Director
Clara Mercader Shackleton Art Director
Santi Garcia Shackleton Copywriter
Marta Lopez Shackleton Graphic & Event Producer
Manuela Zamora Shackleton Audiovisual Production Manager
Cristina Cortizas Shackleton Audiovisual Producer
Rodrigo Miranda Shackleton General Manager
Coque Pons Shackleton Social Media Manager
Elena ГЌbaГ±ez Shackleton Brand Manager
Eva Leoz Shackleton Social and Public Relations Manager
Cristina Fernandez Shackleton Executive Social Account
Luciana Borges Shackleton Communications Manager



THE BREATHE HAPPY SOCIAL EXPERIMENT
THE BREATHE HAPPY SOCIAL EXPERIMENT
Type of Entry:Use of Promo & Activation
Category:Best Use of Experiential Marketing in a Promotional Campaign
Title:THE BREATHE HAPPY SOCIAL EXPERIMENT
Advertiser/Client:FEBREZE
Product/Service:AIR FRESHENER
Entrant Company:GREY NEW YORK, USA
Sales Promotion/Advertising Agency:GREY NEW YORK, USA
Creative Credits
Name Company Position
TOR MYHREN GREY NEW YORK PRESIDENT, CHIEF CREATIVE OFFICER
Per Pedersen, Noel Cottrell GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR
Rob Perillo GREY NEW YORK CREATIVE DIRECTOR
Rob Lenois GREY NEW YORK CREATIVE DIRECTOR
Nick Childs GREY NEW YORK DIRECTOR OF BROADCAST Content/Development
James McPherson GREY NEW YORK Associate Director of Broadcast Production
Angela Ong GREY NEW YORK Associate Producer
Jimmy Wade GREY NEW YORK Assistant Producer
Don McNally GREY NEW YORK MUSIC PRODUCER
Will Platt-Higgins, Elena Grasmann, Liz Gilchrist GREY NEW YORK ACCOUNT
Molly Dunn, Andrea Galambos GREY NEW YORK PLANNING
Tom Rossano Station Films EXECUTIVE PRODUCER
Kate Sutherland Station Films PRODUCER
Sam Cadman Station Films Director
Ruben O'Malley Station Films DOP
Lance Phox Station Films Lighting
Mike Elliot Beast, NY Editor
Heavy Sweatin' Extreme Music Library MUSIC



BAVARIA DUTCHDRESS
BAVARIA DUTCHDRESS
Type of Entry:Use of Promo & Activation
Category:Best Use of Guerilla Marketing in a Promotional Campaign
Title:BAVARIA DUTCHDRESS
Advertiser/Client:BAVARIA
Product/Service:BEER
Entrant Company:SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
Sales Promotion/Advertising Agency:SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
Creative Credits
Name Company Position
Poppe van Pelt Selmore Creative Director/Copywriter
Diederick Hillenius Selmore Creative/Artistic Director
Kim Triesscheijn Selmore Copywriter
Jarr Geerligs Selmore Art Director
Olivier Koning Selmore Client Services Director
Vincent Breedveld Selmore Account Director
Daniel Zytsma Achtung Artist
Emily Kroes Achtung
Ruud van der Bergh X-ingredient
Peter Colee X-ingredient
Revi Bloemendaal X-ingredient Artist
Kees Albers X-ingredient Copywriter
Marloes Nabben Don’t Tell Mumm Artist
Hannah de Groot Don’t Tell Mumm Copywriter
Olcay Gulsen Supertrash
Erik Pas Erikpas.nl Copywriter
Marco Sluijter Erikpas.nl Artist
Frenkel Denie Bavaria Marketing Manager
Jeroen Vonk Bavaria Brand Manager



THE FIRE WORKS DISCOUNT COUPON
THE FIRE WORKS DISCOUNT COUPON
Type of Entry:Use of Promo & Activation
Category:Best Use of Ambient in a Promotional Campaign
Title:THE FIRE WORKS DISCOUNT COUPON
Advertiser/Client:BIGC
Product/Service:STORE
Entrant Company:LOWE Bangkok, THAILAND
Sales Promotion/Advertising Agency:LOWE Bangkok, THAILAND
Creative Credits
Name Company Position
POM CHAIYAPORN Lowe/Open CCO
Komsan Wattanavanitchakorn Open Intergrated Creative
Phairat Uaphadunglert Open Intergrated Creative
Chalit Manuyakorn Lowe/Open CREATIVE DIRECTOR
Noppakate Tawun-unnop Open COPYWRITER
Wutikai Chaika Open Art Director
Pornchai Sanchaichana Open Creative Director
Nittha Preuksacholavit Open Intergrated Creative
Natwithu Saengvichien Lowe/Open Print Producer
Chudthai Khumpong Lowe/Open Producer
Boonchai Suksuriyayothin Lowe/Open Planner
Chanwoot Luechaisit Open Account Manager



BIG NOSES
BIG NOSES
Type of Entry:Use of Promo & Activation
Category:Best Use of Shopper Marketing in a Promotional Campaign
Title:BIG NOSES
Advertiser/Client:BGH
Product/Service:AIR CONDITIONERS
Entrant Company:DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency:DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Creative Credits
Name Company Position
Maxi Itzkoff Del Campo Nazca Saatchi & Saatchi Executive Creative Director
Mariano Serkin Del Campo Nazca Saatchi & Saatchi Executive Creative Director
Diego Medvedocky Del Campo Nazca Saatchi & Saatchi Creative Director
Ignacio Ferioli Del Campo Nazca Saatchi & Saatchi Creative Director
Diego Medvedocky Del Campo Nazca Saatchi & Saatchi Copywriter
Ignacio Ferioli Del Campo Nazca Saatchi & Saatchi Art Director
Adrian Aspani Del Campo Nazca Saatchi & Saatchi Agency Producer
MarГ­a de la Paz Landeyro Del Campo Nazca Saatchi & Saatchi Agency Producer
Juan Manuel Aralda Del Campo Nazca Saatchi & Saatchi Account Manager
Mariano Cafarelli Del Campo Nazca Saatchi & Saatchi Account Supervisor
Guido Fusetti Del Campo Nazca Saatchi & Saatchi Designer
Sebastian Beretta Designer
Diego & Vlady Peluca Films Directors
Alejandro De Michele Peluca Films Executive Producer
Daniel Ortega Director of Photography
Nicolas Videla BGH Advertiser's Supervisor
Carina Catalano BGH Advertiser's Supervisor
Sebastian Nugnez BGH Advertiser's Supervisor



THE PIRATE RADIO EXPERIMENT
THE PIRATE RADIO EXPERIMENT
Type of Entry:Use of Promo & Activation
Category:Best Use of Broadcast in a Promotional Campaign
Title:THE PIRATE RADIO EXPERIMENT
Advertiser/Client:INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
Product/Service:HUMAN RIGHTS AWARENESS
Entrant Company:JUNG von MATT Hamburg, GERMANY
Sales Promotion/Advertising Agency:JUNG von MATT Hamburg, GERMANY
Creative Credits
Name Company Position
Mathias Stiller Jung von Matt Executive Creative Director
Ilan Schäfer Jung von Matt Account Superviser
Maximilian Millies/Marius Lohmann Jung von Matt Creative Director
Nicolas Linde Jung von Matt Copywriter
Duc Nguyen Jung von Matt Art Director
Julia Kottowski Jung von Matt Account Manager
Christian Schwochow Bigfish Filmproduktion Director
Jule Everts/Andrea Roman Bigfish Filmproduktion Producer
Konstantin Freyer Bigfish Filmproduktion Director of Photography
Steven Enderlein/Hardy Hergt Bigfish Filmproduktion Hidden Camera
Oliver Marquardt Bigfish Filmproduktion Line Producer
Matthias Weidenhöfer Bigfish Filmproduktion Presenter/Radio Voice
Susanne Abbassian Bigfish Filmproduktion Cast
Tonfabrik Tonfabrik Sound & Monitoring System



SILENT NATIONAL ANTHEM
SILENT NATIONAL ANTHEM
Type of Entry:Use of Promo & Activation
Category:Best Use of Broadcast in a Promotional Campaign
Title:SILENT NATIONAL ANTHEM
Advertiser/Client:RELIANCE MEDIA WORKS
Product/Service:CINEMAS
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Sales Promotion/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Creative Credits
Name Company Position
Bobby Pawar Mudra Communications Chief Creative Officer
Bobby Pawar Mudra Communications Copy Writer
Deepak Singh Mudra Communications Art Director
Amit Sharma Chrome Pictures Director
Hemant Bhandari Chrome Pictures Producer
Aaliyah Sen Sharma Chrome Pictures Producer



TEST DRIVE
TEST DRIVE
Type of Entry:Use of Promo & Activation
Category:Best Use of Print or Standard Outdoor in a Promotional Campaign
Title:TEST DRIVE
Advertiser/Client:VOLKSWAGEN
Product/Service:VW PASSAT
Entrant Company:TRY ADVERTISING AGENCY Oslo, NORWAY
Sales Promotion/Advertising Agency:TRY ADVERTISING AGENCY Oslo, NORWAY
Creative Credits
Name Company Position
Petter Bryde TRY Advertising Agency Copywriter
Thorbjorn Ruud TRY Advertising Agency Art Director
Morten Polmar TRY Advertising Agency Account Director
Cathrine Wennersten TRY Advertising Agency Account Manager
Eva Sannum APT Copywriter
Markus Lind APT Art Director
Ole Hustad APT Account Director
Jonas GrГёnnern TRY Advertising Agency Copywriter
Lars-Kristian Harveg TRY Advertising Agency Account Director
Ole Jakob Boe Skattum TRY Advertising Agency Mac Designer
Thomas Braten TRY Advertising Agnecy Mac Designer
Mobiento Mobiento Production Company



M&M’S FIND RED
M&M’S FIND RED
Type of Entry:Use of Promo & Activation
Category:Best Use of Games
Title:M&M’S FIND RED
Advertiser/Client:MARS
Product/Service:M&M'S
Entrant Company:PROXIMITY CANADA, CANADA
Sales Promotion/Advertising Agency:PROXIMITY CANADA, CANADA
Creative Credits
Name Company Position
John GagnГ© Proximity Canada Executive Creative Director
Rene Rouleau Proximity Canada Associate Creative Director/Copywriter
Jon Ruby Proximity Canada Associate Creative Director/Copywriter
Jeffrey Da Silva Proximity Canada Associate Creative Director/Art Director
Ari Elkouby Proximity Canada Associate Creative Director
Ryan Lawrence Proximity Canada Copywriter
Darrin Patey Proximity Canada Associate Technical Director
Iftikhar Ahmed Proximity Canada Developer
Edwin Locke Proximity Canada Developer
Patrick Jordan Proximity Canada Information Architect
Chris Hutsel Soft Citizen Director
Chris Perron BBDO Canada Account Director
Priyanka Goswami Proximity Canada Account Director
Jesse Abrams Proximity Canada Account Coordinator
Shari Balga Proximity Canada Agency Public Relations



SPEEDSALE
SPEEDSALE
Type of Entry:Use of Promo & Activation
Category:Best Online Advertising in a Promotional Campaign
Title:SPEEDSALE
Advertiser/Client:PAPERCUT SHOP
Product/Service:BOOKS AND FILMS
Entrant Company:DDB STOCKHOLM, SWEDEN
Sales Promotion/Advertising Agency:DDB STOCKHOLM, SWEDEN
Creative Credits
Name Company Position
Magnus Jakobsson DDB Stockholm Copywriter
Fredrik Simonsson DDB Stockholm Art Director
Merwan Maaruf DDB Stockholm Web Producer
Eskil Lundberg DDB Stockholm Film
Patrik PagrГ©us DDB Stockholm Design
Joel Blanco Berg DDB Stockholm Flash Developer
Amanda Lublin DDB Stockholm Account Manager
Flickorna Larsson Music



DUTY CALLS
DUTY CALLS
Type of Entry:Use of Promo & Activation
Category:Best Online Advertising in a Promotional Campaign
Title:DUTY CALLS
Advertiser/Client:ELECTRONIC ARTS
Product/Service:VIDEO GAME
Entrant Company:WIEDEN+KENNEDY Portland, USA
Sales Promotion/Advertising Agency:WIEDEN+KENNEDY Portland, USA
Creative Credits
Name Company Position
Susan Hoffman Wieden+Kennedy Executive Creative Director
Mark Fitzloff Wieden+Kennedy Executive Creative Director
Eric Baldwin Wieden+Kennedy Creative Director
Jason Bagley Wieden+Kennedy Creative Director
Craig Allen Wieden+Kennedy Art Director/Copywriter
Eric Kallman Wieden+Kennedy Copywriter/Art Director
Becca Milby Wieden+Kennedy Managing Supervisor
Matt Kelley Wieden+Kennedy Senior Planner
Andrew Walenga Wieden+Kennedy Account Executive
Carl Whitehouse Wieden+Kennedy Senior Interactive Producer
Ryan Bolls Wieden+Kennedy Senior Interactive Producer
Peter Yue Wieden+Kennedy Interactive Studio Artist
Norm Badillo Other Ocean Interactive Game Art Lead
Sara Guinness Other Ocean Interactive Game Producer
Bob Baffy Other Ocean Interactive Game Audio Lead
Shannon Clune Emerge Interactive Account Manager
Roy Martin Emerge Interactive Technology Director
Alden Brown Emerge Interactive Front End Developer
Justin Barry Emerge Interactive Systems Engineer



PARENTAL CONTROL
PARENTAL CONTROL
Type of Entry:Use of Promo & Activation
Category:Best Online Advertising in a Promotional Campaign
Title:PARENTAL CONTROL
Advertiser/Client:BANDSPORTS
Product/Service:SPORTS CHANNEL
Entrant Company:OGILVY BRASIL SГЈo Paulo, BRAZIL
Sales Promotion/Advertising Agency:OGILVY BRASIL SГЈo Paulo, BRAZIL
Creative Credits
Name Company Position
Anselmo Ramos Ogilvy Brasil VP Executive Creative Director
Fred Saldanha Ogilvy Brasil Creative Director
Fernando Reis Ogilvy Brasil Art Director
Izabella Cabral Ogilvy Brasil Art Director
Olivia Cho Ogilvy Brasil Art Director
Marcelo Padoca Ogilvy Brasil Copywriter
Fred Aramis Ogilvy Brasil Copywriter
Evandro GuimarГЈes Ogilvy Brasil Account Manager
Carolina Vieira Ogilvy Brasil Account Supervisor
MaГ­ra Quagliato Ogilvy Brasil Project Manager
Emerson Luis Lima da Silva Ogilvy Brasil Project Manager
Rubens Angelo Ogilvy Brasil Motion
Paulo Caldas Ogilvy Brasil Motion
Felipe Rodrigues Ogilvy Brasil Front end engineer
S de Samba S de Samba Sound Design/Arrangement:
Nana Bittencourt, Ogilvy Brasil Agency Producer
MaurГ­cio Granado Ogilvy Brasil Agency Producer



M&M’S FIND RED
M&M’S FIND RED
Type of Entry:Use of Promo & Activation
Category:Best Use of Other Digital Media in a Promotional Campaign
Title:M&M’S FIND RED
Advertiser/Client:MARS
Product/Service:CHOCOLATE
Entrant Company:PROXIMITY CANADA, CANADA
Sales Promotion/Advertising Agency:PROXIMITY CANADA, CANADA
Creative Credits
Name Company Position
John GagnГ© Proximity Canada Executive Creative Director
Rene Rouleau Proximity Canada Associate Creative Director/Copywriter
Jon Ruby Proximity Canada Associate Creative Director/Copywriter
Jeffrey Da Silva Proximity Canada Associate Creative Director/Art Director
Ari Elkouby Proximity Canada Associate Creative Director
Ryan Lawrence Proximity Canada Copywriter
Darrin Patey Proximity Canada Associate Technical Director
Iftikhar Ahmed Proximity Canada Developer
Edwin Locke Proximity Canada Developer
Patrick Jordan Proximity Canada Information Architect
Chris Hutsel Soft Citizen Director
Chris Perron BBDO Toronto Vice President/Account Director
Priyanka Goswami Proximity Canada Account Director
Jesse Abrams Proximity Canada Account Coordinator
Shari Balga Proximity Canada Agency Public Relations



Pay With A Tweet
PAY WITH A TWEET
Type of Entry:Use of Promo & Activation
Category:Best use of Social Media Marketing in a Promotional Campaign
Title:PAY WITH A TWEET
Advertiser/Client:INNOVATIVE THUNDER
Product/Service:CURRENCY SYSTEM
Entrant Company:R/GA New York, USA
Sales Promotion/Advertising Agency:R/GA New York, USA
Creative Credits
Name Company Position
Leif Abraham R/GA Associate Creative Director
Christian Behrendt R/GA Associate Creative Director
Alexander Milde R/GA Programmer
John Tubert R/GA Programmer



JUNK FOOD PACKAGING
JUNK FOOD PACKAGING
Type of Entry:Product & Service
Category:Food and Non-Alcoholic Drinks
Title:JUNK FOOD PACKAGING
Advertiser/Client:BOLTHOUSE FARMS
Product/Service:BABY CARROTS
Entrant Company:CRISPIN PORTER + BOGUSKY Boulder, USA
Sales Promotion/Advertising Agency:CRISPIN PORTER + BOGUSKY Boulder, USA
Creative Credits
Name Company Position
Rob Reilly, Andrew Keller CP+B Chief Creative Officers
Tiffany Rolfe CP+B Group Creative Director
Omid Farhang CP+B Creative Director
Liz Levy CP+B Art Director
Omid Farhang, Marc D'Avignon CP+B Copywriters
Greta Ackerman, Aryanti Ingenillem CP+B Designers
Robert Hannau CP+B Print Producer
Brent Erb, Lucas Svaren, Tyler Gonerka CP+B Digital Artists
Brett Connor, Casey Kerrick, Mike Flynn CP+B DFX



DOMINO'S APP
DOMINO'S APP
Type of Entry:Product & Service
Category:Retail (Incl. Restaurants)
Title:DOMINO'S APP
Advertiser/Client:DOMINO'S PIZZA
Product/Service:RESTAURANT
Entrant Company:HAKUHODO Tokyo, JAPAN
Sales Promotion/Advertising Agency:HAKUHODO Tokyo, JAPAN
Creative Credits
Name Company Position
Hiroshi Hori Hakuhodo Interactive Producer
Keiichi Motoyama Hakuhodo Interactive Planner
Masahiko Inada Hakuhodo Interactive Planner
Nobuhiro Arai Hakuhodo Copywriter
Yuko Hasegawa KAYAC Director
Shinichiro Sei KAYAC System Director/Programmer
Koujiro Seo KAYAC Programmer/Sound Designer
Daisuke Murase KAYAC Programmer
Junpei Sato KAYAC Programmer
Yoshihiro Sugi KAYAC Programmer
Shuichi Tsutsumi KAYAC Programmer
Roy Philippe KAYAC Designer
Yusuke Mitsuo A.C.O. User Interface Director
James Bowskill A.C.O. Art Director/Designer
Yui Takeuchi Hakuhodo DY Intersolutions Public Relations Planner
Kazuhiro Tabata Hakuhodo DY intersolutions Public Relations Planner
Masaru Tahara Hakuhodo Agency Account Director
Tomoo Ishikawa Hakuhodo Agency Account Director
Kiyomi Wada Hakuhodo Agency Account Director



THE FIRE WORKS DISCOUNT COUPON
THE FIRE WORKS DISCOUNT COUPON
Type of Entry:Product & Service
Category:Retail (Incl. Restaurants)
Title:THE FIRE WORKS DISCOUNT COUPON
Advertiser/Client:BIGC
Product/Service:STORE
Entrant Company:LOWE Bangkok, THAILAND
Sales Promotion/Advertising Agency:LOWE Bangkok, THAILAND
Creative Credits
Name Company Position
POM CHAIYAPORN Lowe/Open CCO
Komsan Wattanavanitchakorn Lowe/Open Intergrated Creative
Phairat Uaphadunglert Lowe/Open Intergrated Creative
Chalit Manuyakorn Lowe/Open CREATIVE DIRECTOR
Noppakate Tawun-unnop Lowe/Open COPYWRITER
Wutikai Chaika Lowe/Open Art Director
Pornchai Sanchaichana Lowe/Open Creative Director
Nittha Preuksacholavit Lowe/Open Intergrated Creative
Natwithu Saengvichien Lowe/Open Print Producer
Chudthai Khumpong Lowe/Open Producer
Boonchai Suksuriyayothin Lowe/Open Planner
Chanwoot Luechaisit Lowe/Open Account Manager



GETAWAY STOCKHOLM
GETAWAY STOCKHOLM
Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:GETAWAY STOCKHOLM
Advertiser/Client:MINI
Product/Service:MINI COUNTRYMAN
Entrant Company:JUNG von MATT Stockholm, SWEDEN
Sales Promotion/Advertising Agency:JUNG von MATT Stockholm, SWEDEN
Creative Credits
Name Company Position
Johan Jäger Jung von Matt Creative Director
Daniel Wahlgren Jung von Matt Art Director
Magnus Andersson Jung von Matt Copywriter
Jan Casserlöv Jung von Matt Account Director
Leon Phang Jung von Matt Planner
Daniel Forero Jung von Matt Visual Director
Jon Palmqvist Jung von Matt Final Art
Ida Modin Jung von Matt Project Manager
Media Agency Carat
Production Company App Monterosa
Production Company Web/Backend Suddenly
Production Company Film Duo Blau
PR Domingo PR



STORIES FROM THE STREET
STORIES FROM THE STREET
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:STORIES FROM THE STREET
Advertiser/Client:MELBOURNE WRITERS FESTIVAL
Product/Service:ARTS
Entrant Company:JWT Melbourne, AUSTRALIA
Sales Promotion/Advertising Agency:JWT Melbourne, AUSTRALIA
Creative Credits
Name Company Position
Richard Muntz JWT Melbourne Executive Creative Director
Keith Nicolas JWT Melbourne Deputy Creative Director
Hannah Smit JWT Melbourne Creative
Scott Glennon JWT Melbourne Creative
Prue Tehan JWT Melbourne Account Supervisor
Melissa Benavides JWT Melbourne Account Manager
Anuj Mehra JWT Melbourne Planner
Miryana Velyanovski JWT Melbourne Agency Producer
Juliette Kringas Melbourne Writers Festival Marketing Manager
Digital House Production Company



MAKE A BETTER ONE YOURSELF, THEN!
MAKE A BETTER ONE YOURSELF, THEN!
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:MAKE A BETTER ONE YOURSELF, THEN!
Advertiser/Client:KIASMA MUSEUM OF CONTEMPORARY ART
Product/Service:KIASMA MUSEUM OF CONTEMPORARY ART
Entrant Company:HASAN & PARTNERS Helsinki, FINLAND
Sales Promotion/Advertising Agency:HASAN & PARTNERS Helsinki, FINLAND
Creative Credits
Name Company Position
Eka Ruola Hasan & Partners Creative Director
Anu Niemonen Hasan & Partners Copywriter
Sanna Veijalainen Hasan & Partners Art director
Ossi Honkanen Hasan & Partners Art director
Mikko Juhola Hasan & Partners Graphic designer
Jussi Lindholm Hasan & Partners Account director
Pia Fri Hasan & Partners
Johanna Kulmalainen
Sanna-Mari Jäntti Kiasma
Salla Virman Kiasma Head of Development
Joonas Kallioinen Piippunaakka
Arttu Manninen Piippunaakka
Kirsi Pärni Left & Right Arranger
Kimmo Syväri Photographer
Jutta Joutjärvi Hasan & Partners Ad assistant
Ami Hasan Hasan & Partners Chief Creative Officer
Eka Ruola Hasan & Partners Copywriter
Eka Ruola Hasan & Partners Executive Creative Director



H&R BLOCK: NEVER SETTLE FOR LESS
H&R BLOCK: NEVER SETTLE FOR LESS
Type of Entry:Product & Service
Category:Financial Products & Servcies
Title:H&R BLOCK: NEVER SETTLE FOR LESS
Advertiser/Client:H&R BLOCK
Product/Service:FINANCIAL SERVICES
Entrant Company:FALLON Minneapolis, USA
Sales Promotion/Advertising Agency:FALLON Minneapolis, USA
Creative Credits
Name Company Position
Darren Spiller Fallon Chief Creative Officer
Ryan Peck Fallon Copywriter
Scott O'Leary Fallon Art Director
Ted Knutson & Lauren May Fallon Integrated Producer
Mark Romanek Anonymous Content Director
Salvatore Totino Cinematographer
Michael Heldman Spotwelders Editor
Erik Carlson VOLT Studios Editor
Corey Esse Fallon Head of Integrated Production
David Mackereth Fallon Writer - Digital
Brendan Lawrence & Brent Larson Fallon Business Affairs
Nicole Earley & Matt Lund Fallon Integrated Producer
Noah Carlstrom & Amanda Whitacre Fallon Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown Fallon Account Team
Kla Haeck Fallon Developer
Allison Beattie Fallon UX
Arstides McGarry Anonymous Content Producer
Dave Morrison & SueEllen Clair Anonymous Content Executive Producer
James Allen Public Visual Effects
Jeff Payne Eleven Sound Sound Design



IMPULSE SAVER
IMPULSE SAVER
Type of Entry:Product & Service
Category:Financial Products & Servcies
Title:IMPULSE SAVER
Advertiser/Client:WESTPAC
Product/Service:FINANCIAL SERVICES
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Sales Promotion/Advertising Agency:COLENSO BBDO Auckland, NEW ZEALAND
Creative Credits
Name Company Position
Nick Worthington Colenso BBDO Executive Creative Director
James Hurman Colenso BBDO Creative & Planner
Adam Good Colenso BBDO Head of Digital Innovation
Terry Williams-Willcock Colenso BBDO Digital Creative Director
Pablo Dunovits Colenso BBDO Senior Digital Art Director
Sarah Frizzell Colenso BBDO Art Director
Tom Paine Colenso BBDO Copywriter
Matt Tizard Colenso BBDO Creative Technologist
David Wilcox Colenso BBDO Digital Developer
Lou Kuegler Colenso BBDO Group Account Director
Rebecca Richardson Colenso BBDO Account Director
Marcelle Baker Colenso BBDO Account Director
Krystel Houghton Colenso BBDO Account Manager
Paul Courtney Colenso BBDO Agency Producer
Sheridan Derby Colenso BBDO Agency Producer
Rob Linkhorn Colenso BBDO Agency Producer
Oli Moorman Colenso BBDO Digital Producer
James McMullan Colenso BBDO Digital Producer
Kate Slavin Colenso BBDO Designer
Rory Sutherland Ogilvy UK Vice-Chairman Idea Inspiration



SILENT NATIONAL ANTHEM
SILENT NATIONAL ANTHEM
Type of Entry:Product & Service
Category:Corporate Image & Information
Title:SILENT NATIONAL ANTHEM
Advertiser/Client:RELIANCE MEDIA WORKS
Product/Service:CINEMAS
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Sales Promotion/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Creative Credits
Name Company Position
Bobby Pawar Mudra Communications Chief Creative Officer
Bobby Pawar Mudra Communications Copy Writer
Deepak Singh Mudra Communications Art Director
Amit Sharma Chrome Pictures Director
Aaliyah Sen Sharma Chrome Pictures Producer



DONATED SONGS
DONATED SONGS
Type of Entry:Product & Service
Category:Charities
Title:DONATED SONGS
Advertiser/Client:SALVATION ARMY
Product/Service:SALVATION ARMY
Entrant Company:WIRZ/BBDO ZГјrich, SWITZERLAND
Sales Promotion/Advertising Agency:WIRZ/BBDO ZГјrich, SWITZERLAND
Creative Credits
Name Company Position
Philipp Skrabal Wirz / BBDO Executive Creative Director
Thomas Kurzmeyer Wirz / BBDO Creative Director
Chantal Heimo Wirz / BBDO Art Director
Andi Portmann Wirz / BBDO Copywriter
Simon Jaquement Direction
Lorenz Merz Cinematographer
Heinrich Reinacher Markenfilm Producer



WAKING UP THE NEIGHBOURHOOD
WAKING UP THE NEIGHBOURHOOD
Type of Entry:Product & Service
Category:Charities
Title:WAKING UP THE NEIGHBOURHOOD
Advertiser/Client:POWA
Product/Service:FEMALE ABUSE PREVENTION
Entrant Company:OGILVY JOHANNESBURG, SOUTH AFRICA
Sales Promotion/Advertising Agency:OGILVY JOHANNESBURG, SOUTH AFRICA
Creative Credits
Name Company Position
Fran Luckin Ogilvy Johannesburg Executive Creative Director
Renier Zandberg Ogilvy Johannesburg Art Director
Robyn Bergmann Ogilvy Johannesburg Group Head
Debbie Dannheisser Ogilvy Johannesburg TV Producer
Taryn Scher Ogilvy Johannesburg Copywriter
Catherine Conradie Ogilvy Johannesburg Group Head
Jonty Fine Frieze Films Director/Editor
Jo Barber Frieze Films Producer
Louise Johnston Ogilvy Johannesburg Account Manager
Nonhlanhla Mokwena POWA Marketing Manager
Jo Anne Darling-Risi Fr'quency Sound Director
Zak Binikos Fr'quency Sound Director
Maja Rode Ogilvy Johannesburg Public Relations
Shera Esmade Ogilvy Johannesburg Account Manager
Dianne Springer Ogilvy Johannesburg Strategist



WHAT A PERSON CAN MISS A MACHINE WILL FIND
WHAT A PERSON CAN MISS A MACHINE WILL FIND
Type of Entry:Product & Service
Category:Public Health & Safety, Pubic Awareness Messages
Title:WHAT A PERSON CAN MISS A MACHINE WILL FIND
Advertiser/Client:THE POLISH FEDERATION OF CANCER SURVIVORS
Product/Service:CHARITY
Entrant Company:EURO RSCG WARSAW, POLAND
Sales Promotion/Advertising Agency:EURO RSCG WARSAW, POLAND
Creative Credits
Name Company Position
Jacek Szulecki Euro RSCG Warsaw Chief Creative Officer
Magda Banasik Euro RSCG Warsaw Copywriter
Rafal Rys Euro RSCG Warsaw Art Director
Agnieszka Wichracka Euro RSCG Warsaw Group Account Director
Magda Majczyna Euro RSCG Warsaw Account Executive
Malgorzata Begier Euro RSCG 4D Account Director
Tomik Tybora H&M Hennes&Mauritz Central & Eastern Europe Marketing & Communications



DATED PILLOW
DATED PILLOW
Type of Entry:Best Integrated Promotional Campaign
Category:Best Integrated Campaign Led by Promotion and Activation
Title:DATED PILLOW
Advertiser/Client:PACIFIC BRANDS
Product/Service:PILLOWS
Entrant Company:HAPPY SOLDIERS Sydney, AUSTRALIA
Sales Promotion/Advertising Agency:HAPPY SOLDIERS Sydney, AUSTRALIA
Creative Credits
Name Company Position
John Kane Happy Soldiers Executive Creative Director
Ben Sampson Happy Soldiers Creative
John Kane Happy Soldiers Creative
Meredyth Judd Happy Soldiers Agency Producer
Rey Carlson Play Big Director
Bonnie Fay Play Big Producer
Mark Sareff Happy Soldiers Strategy Director
Sophie Price Happy Soldiers Channel Planner
Lindsey Evans Happy Soldiers Business Director
Emma DiGiacomo Happy Soldiers Account Director
Tim Haynes Happy Soldiers Designer
Adam Heathcote Tontine General Manager
Lucinda Kew Tontine Product Development and Marketing Manager
Zarr Marketing Zarr Marketing PR
Mediacom Mediacom Media Implementation



NEVER SETTLE FOR LESS
NEVER SETTLE FOR LESS
Type of Entry:Best Integrated Promotional Campaign
Category:Best Integrated Campaign Led by Promotion and Activation
Title:NEVER SETTLE FOR LESS
Advertiser/Client:H&R BLOCK
Product/Service:H&R BLOCK
Entrant Company:FALLON Minneapolis, USA
Sales Promotion/Advertising Agency:FALLON Minneapolis, USA
Creative Credits
Name Company Position
Darren Spiller Fallon Chief Creative Officer
Ryan Peck Fallon Copywriter
Scott O'Leary Fallon Art Director
Ted Knutson & Lauren May Fallon Integrated Producer
Mark Romanek Anonymous Content Director
Salvatore Totino Cinematographer
Michael Heldman Spotwelders Editor
Erik Carlson VOLT Studios Editor
Corey Esse Fallon Head of Integrated Production
David Mackereth Fallon Writer - Digital
Brendan Lawrence & Brent Larson Fallon Business Affairs
Nicole Earley & Matt Lund Fallon Integrated Producer
Noah Carlstrom & Amanda Whitacre Fallon Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown Fallon Account Team
Kla Haeck Fallon Developer
Allison Beattie Fallon UX
Arstides McGarry Anonymous Content Producer
Dave Morrison & SueEllen Clair Anonymous Content Executive Producer
James Allen Public Visual Effects
Jeff Payne Eleven Sound Sound Design



DECODE JAY-Z WITH BING
DECODE JAY-Z WITH BING
Type of Entry:Best Integrated Promotional Campaign
Category:Best Integrated Campaign Led by Promotion and Activation
Title:DECODE JAY-Z WITH BING
Advertiser/Client:BING/JAY-Z
Product/Service:DECODE JAY-Z WITH BING
Entrant Company:DROGA5 New York, USA
Sales Promotion/Advertising Agency:DROGA5 New York, USA
Creative Credits
Name Company Position
DAVID DROGA DROGA5 CREATIVE CHAIRMAN
NEIL HEYMANN DROGA5 CREATIVE DIRECTOR
ADAM NOEL/SPENCER LAVELLEE DROGA5 COPYWRITER
JON KUBIK DROGA5 ART DIRECTOR
JON DONAGHY DROGA5 DESIGNER
PIPER DERLEY/ELIAS HOLTZ DROGA5 DIGITAL DESIGNER
ANDREW ALLEN DROGA5 SENIOR DIGITAL PRODUCER
PAUL MCGEIVER DROGA5 DIRECTOR OF PHOTOGRAPHY
TOPH BROWN DROGA5 DIGITAL PRODUCER
CLIFF LEWIS/MEA COLE-TEFKA DROGA5 OOH PRODUCER
ROB LUGO DROGA5 HEAD OF PRINT SERVICES
CHRIS THOMAS DROGA5 STUDIO ARTIST
HASHEM BAJWA DROGA5 DIRECTOR OF DIGITAL STRATEGY
DUNCAN MARSHALL/TED ROYER/NIK STUDZINSKI/KEVIN BRADY DROGA5 CREATIVE DIRECTOR
COLIN LORD DROGA5 DIRECTOR OF POLYGONS
SAM KILBRETH/NICK DIVERS DROGA5 VIDEOGRAPHER/EDITOR
ERIC HADLEY/RYAN CAMERON BING MARKETING MANAGER
SUNSHINE, SACHS & ASSOCIATES SUNSHINE, SACHS & ASSOCIATES PR COMPANY
SHAWN MACKOFF/MEGAN COLLINS DROGA5 ACCOUNT
ANDREW ESSEX DROGA5 CEO


BUD ICE COLD INDEX
Type of Entry:Best Integrated Promotional Campaign
Category:Best Integrated Campaign Led by Promotion and Activation
Title:BUD ICE COLD INDEX
Advertiser/Client:BUDWEISER
Product/Service:BUD ICE
Entrant Company:DDB UK London, UNITED KINGDOM
Sales Promotion/Advertising Agency:DDB UK London, UNITED KINGDOM
Creative Credits
Name Company Position
Jeremy Craigen DDB UK Executive Creative Director
Dave Henderson DDB UK Creative Director
Richard Denney DDB UK Creative Director
Simon Richings DDB UK Creative Director
Stephen Webley DDB UK Art Director
Rob Messeter DDB UK Art Director
Robert Bovington DDB UK Copywriter
Mike Crowe DDB UK Copywriter
Lee Powers DDB UK Photographer/ Illustrator
Matt Fenn DDB UK Design
Pete Mould DDB UK Design
James Rouse DDB UK Director
John Streit DDB UK Tech Lead
Carlton Dickson DDB UK Tech Lead
Nick Clements DDB UK Flash Lead
Jon Busk DDB UK Account Lead
Sheerien Salindera DDB UK Account Lead
Nick Owen DDB UK Account Lead
Trudie Quinn DDB UK Project Lead
Philip Rook DDB UK Project Lead


21.06.2011


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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