07 декабря 2016 г.

Шорт-лист в категории Branded Content & Entertainment Lions

Title Advertiser/Client Product/Service Entrant Company Country
A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
NINJAGO
THE LEGO GROUP / TV SERIES
THE LEGO GROUP Billund DENMARK
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
SS+K New York USA
MFCEO
K-SWISS / FOOTWEAR
72ANDSUNNY Los Angeles USA
CLASSIFIED THE SERIES
LAND ROVER / RANGE ROVER EVOQUE
BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
THE GREAT CRUSADE
QANTAS / TOURISM
WONDER Sydney AUSTRALIA
ALWAYS OPEN
DENNY'S / DENNY'S RESTAURANT
GOTHAM New York USA
UNBEATABLE SEASON 2
UNILEVER / CLEAR
PHD Shanghai CHINA
A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE DEWARISTS
BACARDI INDIA / DEWAR'S SCOTCH
BACARDI INDIA Gurgaon INDIA
EVERYTHING TO PROVE
GATORADE / SPORTS DRINKS
VML Kansas City USA
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney AUSTRALIA
SECONDS WITH
CANON / EOS
LEO BURNETT SYDNEY AUSTRALIA
A SUMMER WITHOUT RAIN
WIDEROE / DOMESTIC AIRLINE
McCANN NORWAY Oslo NORWAY
TOKYO RISING
PALLADIUM BOOTS / F/W 2011 COLLECTION
VICE MEDIA Brooklyn USA
THIS IS NOT A MOVIE
THE VATICAN CHARITY FOUNDATION / GENERATING SUPPORT FOR PRIESTS
SAATCHI & SAATCHI Milan ITALY
GT ACADEMY USA
NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5
TBWA\CHIAT\DAY Los Angeles USA
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / THE ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
DEEPEST DIVE
ROLEX / ROLEX
JWT NEW YORK USA
CENTENNIAL FILMS
IBM / IBM
OGILVY NEW YORK USA
FROM PERU FOR PERU
PROM PERU / PERU TOURISM
Y&R Lima PERU
A03 Best brand or product integration into a feature film
POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD
POM WONDERFUL, HYATT, JETBLUE / FEATURE FILM
WARRIOR POETS New York USA
A04 Best brand or product integration into an existing TV show or series
WHEAT THINS & COLBERT
KRAFT / WHEAT THINS
STARCOM MEDIAVEST GROUP New York USA
PARANORMAL BIG BROTHER
PARAMOUNT PICTURES UK / PARANORMAL ACTIVITY 3
MEDIAEDGE:CIA London UNITED KINGDOM
THE TV STAR THAT SAVED MILLIONS OF DOGS
MARS / PEDIGREE
HAVAS SPORTS & ENTERTAINMENT Madrid SPAIN
OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK
HASBRO DEUTSCHLAND / NERF BLASTERS
MEDIACOM AGENTUR FUR MEDIENBERATUNG Dusseldorf GERMANY
A05 Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)
OPEN UP WITH ANDRE AGASSI
PREMIUM WINE BRANDS - JACOB'S CREEK / JACOB'S CREEK WINE
CUMMINSROSS Melbourne AUSTRALIA
NATURE VALLEY TRAIL VIEW
GENERAL MILLS / GENERAL MILLS
McCANN ERICKSON New York USA
A06 Best use or integration of user-generated content
AUTODANCE
UBISOFT / VIDEO GAME
CP+B Gothenburg SWEDEN
THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH
LEO BURNETT Milan ITALY
NEW YORK WRITES ITSELF
VILLAGE VOICE / NEW YORK TYPES / VILLAGE VOICE NEWSPAPER
LEO BURNETT NEW YORK USA
PROJECT IMAGIN8ION
CANON USA / DIGITAL SLR CAMERAS
GREY NEW YORK USA
A STEP FROM ZERO
COCA-COLA COMPANY / COKE ZERO
OGILVY FRANCE Paris FRANCE
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
A07 Best use or integration of experiential events
THE SMIRNOFF NIGHT PROJECT
SMIRNOFF / VODKA
SPECIAL GROUP Auckland NEW ZEALAND
SMART EBALL
DAIMLER / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Dusseldorf GERMANY
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
NIKE FUELBAND
NIKE / NIKE+ FUELBAND
@radical.media New York USA
KARAOKE BREATHALIZER
BAR AURORA & BOTECO FERRAZ / CHAIN OF BARS
OGILVY BRASIL Sao Paulo BRAZIL
SKATE PINBALL
FRUCOR BEVERAGES / MOUNTAIN DEW
COLENSO BBDO Auckland NEW ZEALAND
MLB FAN CAVE
MAJOR LEAGUE BASEBALL / MLB FAN CAVE
HILL HOLLIDAY Boston USA
GREAT PAPER AIRPLANE PROJECT
PIMA AIR AND SPACE MUSEUM / NON-PROFIT MUSEUM/ENTERTAINMENT & EDUCATION
BBDO SAN FRANCISCO USA
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
CALL OF DUTY XP 2011
ACTIVISION PUBLISHING / CALL OF DUTY: MODERN WARFARE 3
NCOMPASS INTERNATIONAL West Hollywood USA
BACK TO GARBARINO
GARBARINO / GARBARINO
LEO BURNETT ARGENTINA Buenos Aires ARGENTINA
THE WORST BREATH IN THE WORLD
FERRERO / TIC TAC
OGILVY FRANCE Paris FRANCE
UNSTAGED
AMERICAN EXPRESS / AMERICAN EXPRESS UNSTAGED
DIGITAS New York USA
THE CREATORS PROJECT
INTEL / INTEL
VICE MEDIA Brooklyn USA
THE CONCERT OF TOYS
TOYS'R'US / TOYS'R'US
CHINA Madrid SPAIN
THE EXPLOSIVE GAME
JORDAN / CARMELO ANTHONY'S M8 NYC FLIGHT SHOE
WIEDEN+KENNEDY New York USA
A08 Best use or integration of music
PLAN B - BALLANTINE'S
PERNOD RICARD / BALLANTINE'S WHISKY
OPTIMEDIA Madrid SPAIN
RE:GENERATION MUSIC PROJECT
HYUNDAI MOTOR AMERICA / HYUNDAI VELOSTER
GREENLIGHT MEDIA AND MARKETING USA
HP BEATS AUDIO WITH PLAN B
HEWLETT PACKARD / HP BEATS LAPTOPS
DRUM PHD London UNITED KINGDOM
THE CODE
MILITARY FORCES OF COLOMBIA / HOSTAGE AWARENESS
DDB COLOMBIA Bogota COLOMBIA
THE MOST POPULAR SONG
BANCO POPULAR DE PUERTO RICO / BANK
JWT SAN JUAN PUERTO RICO
ONLINE STREET MUSICIANS
GERMAN RED CROSS / GERMAN RED CROSS
JUNG von MATT Hamburg GERMANY
MOVE TO THE BEAT - LONDON OLYMPIC GAMES 2012 - MUSIC TRACK
THE COCA-COLA COMPANY / COCA-COLA
MOTHER London UNITED KINGDOM
A09 Best use or integration of offline media such as print, outdoor etc
SNOOP DOGG'S SMOKABLE BOOK
SNOOP DOGG / KING SIZE SLIM ROLLING PAPERS
PEREIRA & O'DELL San Francisco USA
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
RECIPE RECEIPT
UNILEVER / HELLMANN'S
OGILVY BRASIL Sao Paulo BRAZIL
A10 Best use or integration of gaming
SMART EBALL
DAIMLER / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Dusseldorf GERMANY
I AM PLAYR
NIKE / NIKE FOOTBALL
WE R INTERACTIVE London UNITED KINGDOM
OCEANS OF TREASURE FACEBOOK GAME
SONY ELECTRONICS / SONY VAIO
180LA Santa Monica USA
MINI MAPS
MINI FRANCE / MINI
DDB PARIS FRANCE
GT ACADEMY USA
NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5
TBWA\CHIAT\DAY Los Angeles USA
ESCAPE THE MAP
MERCEDES / C-CLASS AMG COUPE
ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM
A11 Best use or integration of digital media
THE X FACTOR USA DIGITAL ECOSYSTEM
PEPSI / PEPSI / VERIZON PHONES & SERVICES / SONY ELECTRONICS
SONY MUSIC New York USA
NATURE VALLEY TRAIL VIEW
GENERAL MILLS / GENERAL MILLS
McCANN ERICKSON New York USA
THE MUSEUM OF ME
INTEL / INTEL CORE i5 PROCESSOR
PROJECTOR Tokyo JAPAN
CORRIDA SP-RIO
NIKE / RUNNING
LIVEAD Sao Paulo BRAZIL
MINI MAPS
MINI FRANCE / MINI
DDB PARIS FRANCE
BLUE SKITTLES - LIKE THE RAINBOW
WRIGLEY / SKITTLES
TBWA\LONDON UNITED KINGDOM
MEMORIES FOR THE FUTURE
GOOGLE JAPAN / GOOGLE
HAKUHODO KETTLE Tokyo JAPAN
LE CLUB PERRIER
NESTLE WATERS / PERRIER
OGILVY FRANCE Paris FRANCE
NIKE ACADEMY
NIKE UK / FOOTBALL
AKQA London UNITED KINGDOM
COCA-COLA POLAR BOWL
THE COCA-COLA COMPANY / COCA-COLA CLASSIC
WIEDEN+KENNEDY Portland USA
YOU'VE GOT A CASE
AT&T / PHONE AND CELL SERVICES
BBDO NEW YORK USA
A12 Best integrated content campaign
FIND ME
OPPO / OPPO FIND SMARTPHONE
NIM DIGITAL Shanghai CHINA
MFCEO
K-SWISS / FOOTWEAR
72ANDSUNNY Los Angeles USA
RENAULT TWIZY
RENAULT / TWIZY CAR
MOXIE PARIS FRANCE
CULTIVATE CAMPAIGN
CHIPOTLE / FAST FOOD
CREATIVE ARTISTS AGENCY Los Angeles USA
GT ACADEMY USA
NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5
TBWA\CHIAT\DAY Los Angeles USA
THE HUMAN PRESERVATION PROJECT
WRIGLEY / 5 GUM
42 ENTERTAINMENT BURBANK USA
A STEP FROM ZERO
COCA-COLA COMPANY / COKE ZERO
OGILVY FRANCE Paris FRANCE
THE HORIZONS PROJECT
DUPONT / DUPONT
OGILVY ENTERTAINMENT New York USA
7 DAYS IN HAVANA
HAVANA CLUB INTERNATIONAL / HAVANA RUM
M&C SAATCHI.GAD Paris FRANCE
WORLD GONE SOUR
KRAFT / SOUR PATCH KIDS
MOTHER NEW YORK USA
24 HOURS OF REALITY
THE CLIMATE REALITY PROJECT / CLIMATE CHANGE AWARENESS
M SS NG P ECES Brooklyn USA
19.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
развернуть
2012
свернуть
19.10
26.09
27.06
26.06
26.06
26.06
26.06
26.06
26.06
26.06
26.06
25.06
25.06
25.06
25.06
24.06
24.06
24.06
24.06
24.06
19.06
19.06
19.06
19.06
19.06
22.06
22.06
21.06
21.06
21.06
21.06
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20.06
20.06
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19.06
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18.06
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18.06
18.06
14.06
08.06
16.05
16.05
15.05
19.04
26.01
30.01
17.01
16.01
2011
развернуть
2010
развернуть
2009
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