10 декабря 2016 г.

Шорт-лист в категории Direct Lions

Title Advertiser/Client Product/Service Entrant Company Country
A01 Flat Mailing
RECYCLING CALENDARS OF 1984 FOR 2012
OEKOPOOL, THE GREEN AD POOL / AD POOL
RUF LANZ Zurich SWITZERLAND
QR-CRYSTAL CHRISTMAS MAILING
JWT GROUP GERMANY / JWT GROUP GERMANY
JWT GROUP GERMANY Hamburg GERMANY
FASTEST CHRISTMAS CARD
BMW (SCHWEIZ) / BMW M5
DRAFTFCB Zurich SWITZERLAND
NSPCC CHILDLINE COLD MAIL DVD PACK
NSPCC / CHILDLINE
RAPP London UNITED KINGDOM
DYSLEXIC MEDIA INVITE
PROCTER & GAMBLE / PROCTER & GAMBLE
GREY GROUP KUALA LUMPUR MALAYSIA
PLANT THE BILL
ENEL ROMANIA / ELECTRONIC BILLING SERVICE
SAATCHI & SAATCHI ROMANIA Bucharest ROMANIA
SNOOP DOGG'S SMOKABLE BOOK
SNOOP DOGG / KING SIZE SLIM ROLLING PAPERS
PEREIRA & O'DELL San Francisco USA
EDIBLE DESERT SURVIVAL GUIDE
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
366 DAYS OF ADVENTURE
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
THE SOLAR ANNUAL REPORT 2011
AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE / SOLAR ENERGY PROVIDER
SERVICEPLAN Munich GERMANY
SHAMPOO PAPER INVITATION
UNILEVER / SEDA SHAMPOO
JWT BRAZIL Sao Paulo BRAZIL
BIN THE WORST OF 2011 - FLAT MAILING
FCC - CITIZEN SERVICES / FCC SEASON'S GREETINGS
SHACKLETON Madrid SPAIN
A02 Dimensional Mailing
FESTIVAL INVITATION DIRECTOR?S CHAIR
UNIVERSITY OF MALAGA / FANCINE FILM FESTIVAL OF MALAGA
TAPSA Madrid SPAIN
RELIEF PET HOUSE
ANIMAL RELIEF HEADQUATERS / RELIEF PET HOUSE
HAKUHODO PRODUCT'S Tokyo JAPAN
UNICEF ‘ANY REASON’
UNICEF / CHILD MARRIAGE
RAPP London UNITED KINGDOM
VIROU.GR
CARREFOUR / RETAIL
F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL
CORELLE POST-A-PLATE
WORLD KITCHEN / CORELLE PLATE
McCANN SYDNEY AUSTRALIA
THE REAL COOKBOOK
GERSTENBERG VERLAG / COOKBOOK
KOLLE REBBE Hamburg GERMANY
KEEPING THE LEGEND ALIVE
SAREGAMA INDIA / SAREGAMA MUSIC
McCANN WORLDGROUP INDIA Mumbai INDIA
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
MAGNETIC CARS
VOLKSWAGEN UK / AUTOMATIC DISTANCE CONTROL
DDB GROUP SINGAPORE SINGAPORE
INDIA'S FIRST D.I.Y. CALENDAR FOR BABIES
JOHNSON & JOHNSON / JOHNSON'S BABY
BBDO INDIA Mumbai INDIA
LATINSTOCK'S BOOKS
LATINSTOCK / IMAGE BANK
DDB BRASIL Sao Paulo BRAZIL
HOW TO MAKE A SOUND
ZEEG SOUND PRODUCTION / ZEED SOUND PRODUCTION
DDB BRASIL Sao Paulo BRAZIL
A03 Direct Response Digital: Email Marketing
FORGOT YOUR PASSWORD?
ALZHEIMER'S ASSOCIATION US / ALZHEIMER'S ASSOCIATION
GRUPO GALLEGOS HUNTINGTON BEACH USA
LEAKED EMAIL INVITE
THE COMMUNICATIONS COUNCIL / AWARD SCHOOL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
WORLD'S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND
BBDO INDIA Gurgaon INDIA
A04 Direct Response Digital: Mobile Marketing
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
HAPPINESS REFILL
THE COCA-COLA COMPANY / COCA-COLA
OGILVY BRASIL Sao Paulo BRAZIL
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
PICK N PLAY
McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES
DDB STOCKHOLM SWEDEN
KID RESCUE
FUNDACION TELEFONCA / TELEFONICA/ FUNDACION TELEFONICA
Y&R COLOMBIA Bogota COLOMBIA
HIJACK
ALIAS / MEAT PACK
4 AM SAATCHI & SAATCHI Guatemala GUATEMALA
A05 Direct Response Digital: Websites, Microsites & Banners
THE 28 DAY PERSECUTION OF ROMMY GULLA
PANASONIC AUSTRALIA / BTW 800 DIGITAL RECORDER
THE CAMPAIGN PALACE Sydney AUSTRALIA
GAME FACES
ADIDAS / ADIDAS
TBWA\BERLIN GERMANY
MEMORIES FOR THE FUTURE
GOOGLE JAPAN / GOOGLE
HAKUHODO KETTLE Tokyo JAPAN
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok THAILAND
#WESLEYNOVERDAO
MOP / BRAZIL FOOTBALL
WIEDEN + KENNEDY Sao Paulo BRAZIL
MISSING ADD-ON
INITIATIVE VERMISSTE KINDER / MISSING CHILDREN
KEMPERTRAUTMANN Hamburg GERMANY
THE LIBERATION
ONLY / JEANS
UNCLE GREY Copenhagen DENMARK
THE HEIST
PAUSE HOME ENTERTAINMENT / HIFI CHAIN
AKESTAM HOLST Stockholm SWEDEN
THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH
LEO BURNETT Milan ITALY
ESCAPE THE MAP
MERCEDES / C-CLASS AMG COUPE
ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM
BACK 4 THE FUTURE
NIKE / NIKE
WIEDEN+KENNEDY Portland USA
DIG DEEPER
HBO / TRUE BLOOD
BBDO NEW YORK USA
A06 Social Media & Viral Marketing
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS
CONSUMER SAFETY / TACKLING THE PRODUCTION OF HOMEMADE FIREWORK BOMBS
LEMZ Amsterdam THE NETHERLANDS
SMART TWITTER SPOT
MERCEDES-BENZ ARGENTINA / SMART
BBDO ARGENTINA Buenos Aires ARGENTINA
#MILLIONHOODIES FOR TRAYVON MARTIN
THE PARKS & CRUMP LAW FIRM / PUBLIC AWARENESS MESSAGE
McCANN ERICKSON New York USA
BACK AT YA
SANTAM / INVESTMENT COMPANY
KING JAMES Cape Town SOUTH AFRICA
BOOK BURNING PARTY
LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT USA
THE DOVE AD MAKEOVER
UNILEVER / DOVE BRAND
OGILVYONE WORLDWIDE London UNITED KINGDOM
A WOMAN'S NIGHTMARE
SAMUSOCIAL / CHARITY
PUBLICIS CONSEIL Paris FRANCE
MUSEUM OF ME
INTEL / INTEL CORE I5 PROCESSOR
PROJECTOR Tokyo JAPAN
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY
BIC GROUP / CORRECTOR FLUID
BUZZMAN Paris FRANCE
COCA-COLA POLAR BOWL
THE COCA-COLA COMPANY / COCA-COLA CLASSIC
WIEDEN+KENNEDY Portland USA
CHAOS IN YOUR TOWN
STATE FARM / INSURANCE
DDB CHICAGO USA
MINI MAPS
MINI FRANCE / MINI
DDB PARIS FRANCE
GUTI'S QUINIELA
SPANISH STATE LOTTERY / LOTERIAS Y APUESTAS DEL ESTADO / LA QUINIELA LOTTERY
SHACKLETON Madrid SPAIN
LOOK BLOCK
C&A / C&A
DDB BRASIL Sao Paulo BRAZIL
THE CNN ECOSPHERE
TURNER BROADCASTING SYSTEMS / CNN
HEIMAT Berlin GERMANY
A07 Direct Response Digital: Other Digital Platforms
THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
GROUP SALE
ALEH / ALEH
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
THE STEVE JOBS MOMENT OF SILENCE
MOMENT OF SILENCE / THE STEVE JOBS MOMENT OF SILENCE
KNARF New York USA
SWEBUS JACKPOT
SWEBUS / LONG DISTANCE BUS
AKESTAM HOLST Stockholm SWEDEN
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS
CRISPIN PORTER + BOGUSKY Boulder USA
SONG ON AIR = CLIP ONLINE
ABSYNTHE MINDED / ABSYNTHE MINDED
MORTIERBRIGADE Brussels BELGIUM
A08 Ambient Media (Large Scale)
LEGO BUILDERS OF SOUND
LEGO / LEGO
SERVICEPLAN Munich GERMANY
KAUKO REMOTELY CONTROLLED DESIGN CAFE
WORLD DESIGN CAPITAL HELSINKI 2012 / DESIGN CAFE
HASAN & PARTNERS Helsinki FINLAND
LOUNGE
McDONALD'S SOUTH AFRICA / KIDS BIRTHDAY PARTIES
DDB SOUTH AFRICA Johannesburg SOUTH AFRICA
PASSION PLANETARIUM
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA HAKUHODO Tokyo JAPAN
ARIEL FASHION SHOOT
PROCTER & GAMBLE NORDIC / ARIEL ACTILIFT LIQUID DETERGENT
SAATCHI & SAATCHI Stockholm SWEDEN
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
HAMBURGER TIMETABLE
McDONALD'S / McDONALD'S
DDB WARSAW POLAND
ART NEVER SEEN
AUDIODESCRIPTION FOUNDATION / AUDIO DESCRIPTION AWARENESS
DDB WARSAW POLAND
BIKERS
CARLSBERG / CARLSBERG
DUVAL GUILLAUME MODEM Antwerp BELGIUM
EMPTY CARTS
LATET / MEALS FOR HOLIDAY FUNDRAISER
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
AUDI FAN MESSENGER
AUDI / AUDI MOTORSPORT / R8 LMS
KEMPERTRAUTMANN Hamburg GERMANY
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
NEW YORK WRITES ITSELF
VILLAGE VOICE / VILLAGE VOICE NEWSPAPER
LEO BURNETT NEW YORK USA
WHO SAID A BATHROOM SHOULD BE JUST A LOO?
IKEA / BATHROOM
1861UNITED Milan ITALY
DOUBLE BALL
COCA-COLA COLOMBIA / POWERADE ION4
OGILVY & MATHER COLOMBIA Bogota COLOMBIA
ANGRY BIRDS LIVE
DEUTSCHE TELEKOM / T-MOBILE
SAATCHI & SAATCHI Milan ITALY
3D LIVE THEATRE
NEW SAN / JVC 3D CAMCORDER
DRAFTFCB BUENOS AIRES ARGENTINA
THE WORST BREATH IN THE WORLD
FERRERO / TIC TAC
OGILVY FRANCE Paris FRANCE
A09 Ambient Media & Print Collateral, Non-Mail (Small Scale)
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
REUSE/WHATDOIDOWITHTHIS.ORG
COFARMA / PLASTIGEL
McCANN ERICKSON COSTA RICA San Jose COSTA RICA
GOOD SHIRTS
UNICEF / UNICEF
BBH NEW YORK USA
REAL FRUIT BOXES
CAMP NECTAR / JUICE
AGE ISOBAR Sao Paulo BRAZIL
WAITING TICKET
SANTA CASA DE MISERICORDIA DE SAO PAULO / ORGAN DONATION
Y&R SAO PAULO BRAZIL
THE WORLD?S FASTEST PURCHASE
PUMA MEXICO / PUMA FAAS
CIRCUS BA Buenos Aires ARGENTINA
INK PAD
DOOR STEP SCHOOL / DOOR STEP SCHOOL
LEO BURNETT INDIA Mumbai INDIA
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE HEADLINE NEWS CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
RECIPE RECEIPT
UNILEVER / HELLMANN’S MAYONNAISE
OGILVY BRASIL Sao Paulo BRAZIL
MOM CALLING CARDS
AMMAR / AMMAR
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
FASHION LIKE
C&A / C&A
DDB BRASIL Sao Paulo BRAZIL
A10 Direct Response Broadcast: TV, Radio & Infomercials
MOMENT OF SILENCE
ASOCIACION ECUATORIANA DE RADIODIFUSION / CAMPAIGN DON'T DRINK AND DRIVE
MARURI GREY Guayaquil ECUADOR
HALF OF HBO FOR FREE
CLARO TV / HBO PREMIUM PACKAGE
OGILVY GUATEMALA GUATEMALA
CABLE EFFECTS
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK USA
PANYEE FC
TMB BANK PUBLIC COMPANY / TMB CORPORATE BRANDING
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
A11 Direct Response Print or Standard Outdoor, including Inserts
LIMITED EDITION
SYDNEY DOGS AND CATS HOME / ANIMAL SHELTER
M&C SAATCHI/MARK Sydney AUSTRALIA
THE POWER OF A COIN
BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY
KOLLE REBBE Hamburg GERMANY
THERE’S A PLACE FOR GOOD ENGINEERS.
TOYOTA GERMANY / RECRUITMENT / HUMAN RESOURCES
SAATCHI & SAATCHI DUSSELDORF GERMANY
THE BLUEMOTION LABEL
VOLKSWAGEN / BLUEMOTION
OGILVY CAPE TOWN SOUTH AFRICA
B01 Acquisitions
BURNING FOR BUSINESS
JWT GROUP GERMANY / JWT GROUP GERMANY
JWT GROUP GERMANY Hamburg GERMANY
IKEA ROTHENBURG
IKEA / IKEA
WIRZ/BBDO Zurich SWITZERLAND
FINDING TRUE NORTH
VF / THE NORTH FACE
OGILVY SHANGHAI CHINA
BACK TO GARBARINO
GARBARINO / GARBARINO
LEO BURNETT ARGENTINA Buenos Aires ARGENTINA
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
PREDICTIONS
IBM / PREDICTIVE ANALYSIS SOFTWARE
OGILVYONE WORLDWIDE London UNITED KINGDOM
B02 Retention
FASTEST CHRISTMAS CARD
BMW (SCHWEIZ) / BMW M5
DRAFTFCB Zurich SWITZERLAND
AUDI GPS: GEOPOSITIONED STORIES
VOLKSWAGEN AUDI ESPANA / AUDI
CP PROXIMITY Barcelona SPAIN
AUDI FAN MESSENGER
AUDI / AUDI MOTORSPORT / R8 LMS
KEMPERTRAUTMANN Hamburg GERMANY
DETAILS
BRITISH AIRWAYS / FIRST CLASS CABIN
OGILVYONE WORLDWIDE London UNITED KINGDOM
HOTEL FOR PLANTS
ISLAZUL SHOPPING CENTER / SHOPPING CENTER
OGILVYACTION Madrid SPAIN
B03 Best Low Budget Campaign
ROMANIANS ARE SMART
KANDIA DULCE / ROM
BV McCANN ERICKSON Bucharest ROMANIA
BOOK BURNING PARTY
LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT USA
INTEGRATION DAY
COORDOWN ONLUS / WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan ITALY
TROJAN SHIRT
EXIT DEUTSCHLAND / EXIT GERMANY
GRABARZ & PARTNER Hamburg GERMANY
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
IFOLD
VODAFONE INDIA / SAVING PAPER
OGILVY & MATHER Mumbai INDIA
THE COKE HUG MACHINE
THE COCA-COLA COMPANY / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
B04 Product Launches
PUSH TO ADD DRAMA
TNT TURNER BROADCASTING SYSTEM / TV CHANNEL
DUVAL GUILLAUME MODEM Antwerp BELGIUM
THE INVISIBLE DRIVE
DAIMLER / MERCEDES-BENZ F-CELL
JUNG von MATT Hamburg GERMANY
TANG SHAKER
TANG / TANG DRINK
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
C01 Fast Moving Consumer Goods
THE RECEIPT
KRAFT FOODS / PHILADELPHIA
PKP BBDO Vienna AUSTRIA
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
OGILVY & MATHER Sydney AUSTRALIA
ARIEL FASHION SHOOT
PROCTER & GAMBLE NORDIC / ARIEL ACTILIFT LIQUID DETERGENT
SAATCHI & SAATCHI Stockholm SWEDEN
FAT YAK
CARLTON AND UNITED BREWERIES / CARLTON MID
CLEMENGER BBDO MELBOURNE AUSTRALIA
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE WORLD'S DEEPEST WEBSITE
IDS / BORJOMI
OGILVY & MATHER UKRAINE Kiev UKRAINE
COCA-COLA POLAR BOWL
THE COCA-COLA COMPANY / COCA-COLA CLASSIC
WIEDEN+KENNEDY Portland USA
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
C02 Cars & Automotive Services
SMART EBALL
DAIMLER / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Dusseldorf GERMANY
HYUNDAI APPROVED BY VW CHAIRMAN
HYUNDAI / HYUNDAI I30
RUF LANZ Zurich SWITZERLAND
KEY TO VIANO
MERCEDES-BENZ VANS / VIANO VAN
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY
FAN THE FLAME
MINI / MINI ON FACEBOOK
TBWA\BRUSSELS BELGIUM
THE PEOPLE'S CAR PROJECT
VOLKSWAGEN GROUP CHINA / VOLKSWAGEN
PROXIMITY CHINA Beijing CHINA
IQ STREETVIEW
TOYOTA BELGIUM / TOYOTA IQ
HAPPINESS BRUSSELS BELGIUM
REARVIEW CAMERA RACE
KIA MOTORS COLOMBIA / REARVIEW CAMERA
OGILVY & MATHER COLOMBIA Bogota COLOMBIA
MINI MAPS
MINI FRANCE / MINI
DDB PARIS FRANCE
C03 Other Consumer Products (including Durable Goods)
LEGO BUILDERS OF SOUND
LEGO / LEGO
SERVICEPLAN Munich GERMANY
BID YOUR SWEAT
NIKE / NIKE +
JWT MEXICO Mexico City MEXICO
CATCH THE FLASH
NIKE / NIKE VAPOR FLASH JACKET
JUNG von MATT Stuttgart GERMANY
M.J BALE GRAZED ON GREATNESS
M.J.BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA
THE BEAUTY OF A SECOND
MONTBLANC / LUXURY PENS
LEO BURNETT Milan ITALY
YOU'VE GOT A CASE
AT&T / PHONE AND CELL SERVICES
BBDO NEW YORK USA
C04 Financial Products & Services
TODAY'S YOUTH FOR YESTERDAY'S YOUTH
KBC BANK / KBC BANK
TBWA\BRUSSELS BELGIUM
BACK AT YA
SANTAM / INVESTMENT COMPANY
KING JAMES Cape Town SOUTH AFRICA
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS
CRISPIN PORTER + BOGUSKY Boulder USA
CHAOS IN YOUR TOWN
STATE FARM / INSURANCE
DDB CHICAGO USA
C05 Commercial Public Services, incl. Healthcare & Medical
LEAVING THE LIGHT OFF
ENERSUR GDF SUEZ / ELECTRIC COMPANY
JWT LIMA PERU
SOUNDTRACK SWEDEN
TELIA / TELIA
DDB STOCKHOLM SWEDEN
CLASSROOM OF THE FUTURE
UNIVERSITY OF PHOENIX / THE PHOENIX LECTURE SERIES
PEREIRA & O'DELL San Francisco USA
+ ART
ABRA - BRAZILIAN ACADEMY OF ART / BRAZILIAN ACADEMY OF ART
DDB BRASIL Sao Paulo BRAZIL
C06 Travel, Entertainment & Leisure
TWITTERSCRABBLE
MATTEL / SCRABBLE TRICKSTER
DUVAL GUILLAUME MODEM Antwerp BELGIUM
ANYWAKE
LUFTHANSA / AIR TRAVEL
DDB STOCKHOLM SWEDEN
BIG BONE
DINOSAURIER MUSEUM SENCKENBERG / MUSEUM
SAATCHI & SAATCHI Berlin GERMANY
THE UNFINISHED
KONZERTHAUS DORTMUND / KONZERTHAUS DORTMUND
JUNG von MATT Hamburg GERMANY
SCRABBLE TALES
LA JUGUETERIA / SCRABBLE GAME
OGILVY GUATEMALA GUATEMALA
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
NOT FOR ALL
BONNIER ART GALLERY / ART GALLERY
DDB STOCKHOLM SWEDEN
C07 Retail & E-Commerce, including Restaurants
WIMPY BRAILLE BURGER
WIMPY / BRAILLE MENU
METROPOLITANREPUBLIC Johannesburg SOUTH AFRICA
NAMES PROMOTION
MICASA / FURNITURE RETAILER
SPILLMANN/FELSER/LEO BURNETT Zurich SWITZERLAND
SMALL CURRENCY
PT REKSO NASIONAL FOOD / McDONALD'S
LEO BURNETT INDONESIA Jakarta INDONESIA
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE LIBERATION
ONLY / JEANS
UNCLE GREY Copenhagen DENMARK
THE HEIST
PAUSE HOME ENTERTAINMENT / HIFI CHAIN
AKESTAM HOLST Stockholm SWEDEN
MAGAZINEYOU
MAGAZINE LUIZA / MAGAZINE
OGILVY BRASIL Sao Paulo BRAZIL
C08 Publications & Media
THE BOOK THAT CAN?T WAIT
ETERNA CADENCIA / ETERNA CADENCIA
DRAFTFCB BUENOS AIRES ARGENTINA
THE HEADLINE NEWS CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
THE GREAT EMBED
CANAL + / CANAL +
RAPP Paris FRANCE
THE CNN ECOSPHERE
TURNER BROADCASTING SYSTEMS / CNN
HEIMAT Berlin GERMANY
C09 Business Products & Services
ALWAYS ON
AGGREKO / POWER GENERATORS
BOOMTOWN STRATEGIC BRAND AGENCY Port Elizabeth SOUTH AFRICA
GROWING TREES
PRISM PAPYRUS PRIVATE / FEDRIGONI
DDB MUDRA GROUP Mumbai INDIA
DELIVERED BY LIBERTY
LIBERTY EXPRESS / COURIER
JWT COSTA RICA San Jose COSTA RICA
THE GNOME EXPERIMENT
KERN & SOHN / PRECISION SCALES & CALIBRATION
OGILVYONE WORLDWIDE London UNITED KINGDOM
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY
BIC GROUP / CORRECTOR FLUID
BUZZMAN Paris FRANCE
LATINSTOCK'S BOOKS
LATINSTOCK / IMAGE BANK
DDB BRASIL Sao Paulo BRAZIL
C10 Corporate Image & Information
EL OJO BEER
FESTIVAL EL OJO DE IBEROAMERICA / FESTIVAL EL OJO DE IBEROAMERICA
SANTA CLARA Sao Paulo BRAZIL
BOTTLE LIGHT
PEPSICO / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
ARCTIC HOME
THE COCACOLA COMPANY / COCA-COLA
LEO BURNETT CHICAGO USA
EDIBLE DESERT SURVIVAL GUIDE
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
THE SOLAR ANNUAL REPORT 2011
AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE / SOLAR ENERGY PROVIDER
SERVICEPLAN Munich GERMANY
HOTEL FOR INTERNATIONAL TRAINEES
MORTIERBRIGADE / AGENCY
MORTIERBRIGADE Brussels BELGIUM
MINUS ONE PROJECT
SAMSUNG / PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
TIGER ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUIT
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
CHEER O METER
COCA-COLA / COCA-COLA
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
C11 Charities
RELIEF PET HOUSE
Animal Relief Headquarters / RELIEF PET HOUSE
HAKUHODO PRODUCT'S Tokyo JAPAN
BARCELONA WORLD RACE
WE ARE WATER FOUNDATION / WATER FOUNDATION
TIEMPO BBDO Barcelona SPAIN
I HAVE ALREADY DIED
ALS FOUNDATION NETHERLANDS / CHARITY
PUBLICIS Amsterdam THE NETHERLANDS
LOVE PARKING CAMPAIGN
GOOD NEIGHBOURS / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE POWER OF A COIN
BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY
KOLLE REBBE Hamburg GERMANY
VICTORIAN NEWSPAPER
ANTI-SLAVERY INTERNATIONAL / ANTI-SLAVERY INTERNATIONAL
JWT LONDON UNITED KINGDOM
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
LIMITED EDITION
SYDNEY DOG'S AND CAT'S HOME / ANIMAL SHELTER
M&C SAATCHI DIRECT AND DIGITAL Mumbai INDIA
PUT THEM IN OUR SHOES
GREENPEACE / GREENPEACE
LOWE ADVENTA Moscow RUSSIA
C12 Public Health & Safety, Public Awareness Messages
RESUME
CRY CHILD RIGHTS AND YOU / CHILD LABOUR AWARENESS
GREY GROUP SINGAPORE SINGAPORE
KID RESCUE
FUNDACION TELEFONCA / TELEFONICA/ FUNDACION TELEFONICA
Y&R COLOMBIA Bogota COLOMBIA
THE SHIT BOOK
ANDERS BERGH/DANSK KENNEL KLUB / PUBLIC AWARENESS
JWT LONDON UNITED KINGDOM
BLOOD RELATIONS
THE PERES CENTER FOR PEACE / RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
DRUGS SET YOUR TIMELINE
ISRAEL ANTI-DRUG AUTHORITY / PUBLIC SERVICE ANNOUNCEMENT
McCANN ERICKSON ISRAEL Tel Aviv ISRAEL
BANK OF MEMORIES
FUNDACION REINA SOFIA / SOCIAL CONCIOUSNESS
CONTRAPUNTO BBDO Madrid SPAIN
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
INTEGRATION DAY
COORDOWN ONLUS / WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan ITALY
HELP I WANT TO SAVE A LIFE
HELP REMEDIES / BANDAGES
DROGA5 New York USA
TROJAN SHIRT
EXIT DEUTSCHLAND / EXIT GERMANY
GRABARZ & PARTNER Hamburg GERMANY
D01 Best Integrated Campaign Led by Direct Marketing
THE CNN ECOSPHERE
TURNER BROADCASTING SYSTEMS / CNN
HEIMAT Berlin GERMANY
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
OGILVY & MATHER Sydney AUSTRALIA
BLOOD RELATIONS
THE PERES CENTER FOR PEACE / RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
HEINEKEN REACH THE SUNRISE
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY
M.J BALE GRAZED ON GREATNESS
M.J.BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA
ROMANIANS ARE SMART
KANDIA DULCE / ROM
BV McCANN ERICKSON Bucharest ROMANIA
SEARCH ENGINE FOR THE REAL WORLD
DODGE / DODGE JOURNEY
WIEDEN+KENNEDY Portland USA
BOOK BURNING PARTY
LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT USA
A BULLET FOLLOWS YOU
UNITED WAY OF PUERTO RICO / CRIME PREVENTION
BADILLO NAZCA SAATCHI & SAATCHI San Juan PUERTO RICO
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS
CRISPIN PORTER + BOGUSKY Boulder USA
A WOMAN'S NIGHTMARE
SAMUSOCIAL / CHARITY
PUBLICIS CONSEIL Paris FRANCE
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
18.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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2012
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19.10
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19.06
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14.06
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16.05
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26.01
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2011
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