09 декабря 2016 г.

Шорт-лист в категории Media Lions

Title Advertiser/Client Product/Service Advertising Agency Country Media Agency Country
* denotes Entrant Company
A01 Best Use of Screens
LYNX ANGEL AMBUSH
UNILEVER / LYNX
GRAND VISUAL London UNITED KINGDOM MINDSHARE London * UNITED KINGDOM
DRIVE ALIVE 3D
DRIVE ALIVE / ROAD SAFETY
TBWA\HUNT\LASCARIS JOHANNESBURG * SOUTH AFRICA
DRAG HIM AWAY
NATIONAL CENTRE FOR DOMESTIC VIOLENCE / NATIONAL CENTRE FOR DOMESTIC VIOLENCE
JWT LONDON * UNITED KINGDOM
HALF OF HBO FOR FREE
CLARO TV / HBO PREMIUM PACKAGE
OGILVY GUATEMALA * GUATEMALA
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland * NEW ZEALAND TOTAL MEDIA Auckland NEW ZEALAND
UNLOCK THE TRUTH ABOUT GUANTANAMO
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
GARBERGS Stockholm * SWEDEN
COCA-COLA POLAR BOWL
THE COCA-COLA COMPANY / COCA-COLA CLASSIC
WIEDEN+KENNEDY Portland * USA STARCOM MEDIAVEST GROUP New York USA
LIVE EXPLOSIONS
FABRICAS NACIONALES DE CERVEZA (AB IMBEV) / PILSEN SOCCER SPONSORSHIP
EURO RSCG GURISA Montevideo * URUGUAY IGNIS Montevideo URUGUAY
* denotes Entrant Company
A02 Best Use of Audio
THE MAILBOOSTERS
SHAPA / MAILBOOSTERS
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan * ISRAEL ZENITH MEDIA Ramat Gan ISRAEL
LUCOZADE LITE
GSK / LUCOZADE SPORT/ENERGY/LITE
GREY LONDON * UNITED KINGDOM MEDIACOM London UNITED KINGDOM
McTRAFFIC
McDONALD'S CANADA / BREAKFAST
OMD CANADA Toronto * CANADA
RADIO GHOSTS
JOHANNITER-UNFALL-HILFE / VOLUNTARY HUMANITARIAN ORGANISATION
SERVICEPLAN Munich * GERMANY MEDIAPLUS Munich GERMANY
RADIO AD 12.000 FEET
PEPSI / MOUNTAIN DEW
SANCHO BBDO Bogota * COLOMBIA OMD COLOMBIA Bogota COLOMBIA
WOMEN'S AID DOMESTIC VIOLENCE CAMPAIGN
WOMEN'S AID / DOMESTIC VIOLENCE AWARENESS
ABBOTT MEAD VICKERS BBDO London * UNITED KINGDOM
ON HOLD JAM SESSION
BILLBOARD BRASIL / BILLBOARD MAGAZINE
ALMAPBBDO Sao Paulo * BRAZIL
* denotes Entrant Company
A03 Best Use of Print
LET'S MAKE PIKACHU KABUTO
THE POKEMON COMPANY / BRANDING
DENTSU KANSAI Osaka * JAPAN
MASSAGING CIRCULATION
THE ASAHI SHIMBUN / THE ASAHI SHIMBUN
HAKUHODO Tokyo * JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
SEE MORE OF NEW ZEALAND BY TRAIN
KIWIRAIL / TRANZ SCENIC
CLEMENGER BBDO Wellington * NEW ZEALAND OMD Wellington NEW ZEALAND
EMPTY PAGES
EPENSA / EL BOCON SPORTS JOURNAL
PUBLICIDAD CAUSA Lima * PERU PHD Lima PERU
ORIGAMI NEWS
LAN COLOMBIA / AIRLINE
UNIVERSAL MCCANN COLOMBIA Bogota * COLOMBIA
SEARS OPTICAL - BLURRING THE LINES
LUXOTTICA: SEARS OPTICAL / EYEGLASS PROMOTION
STARCOM Toronto * CANADA
THE BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS MIDDLE EAST / TV STATION
LEO BURNETT DUBAI * UNITED ARAB EMIRATES
CAPTURED INFORMATION
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
PUBLICIS BRUSSELS * BELGIUM
SMELLING LIKE COFFEE
McDONALD?S / COFFEE
OMNICOMMEDIAGROUP CHILE Santiago * CHILE
THE BLUEMOTION LABEL
VOLKSWAGEN / BLUEMOTION
OGILVY CAPE TOWN * SOUTH AFRICA
AIRBAG
PEUGEOT / PEUGEOT 408
LODUCCA Sao Paulo * BRAZIL
* denotes Entrant Company
A04 Best Use of Outdoor
THE NON-INTERACTIVE, INTERACTIVE COMEDY
VIACOM INTERNATIONAL MEDIA NETWORKS NORTHERN EUROPE / COMEDY CENTRAL
GREY WORLDWIDE Dusseldorf * GERMANY
WOOLITE BLOUSE
RECKITT BENCKISER / WOOLITE
EURO RSCG WARSAW * POLAND
MAGIC HAT
QUEBEC CITY MAGIC FESTIVAL / FESTIVAL
LG2 Quebec * CANADA TOUCHE! Montreal CANADA
COOLING BOWL OF FROZEN YOGURT
YOGOBERRY / FROZEN YOGHURT
STAFF BRASIL Rio de Janeiro * BRAZIL
READY BAKED JACKETS
McCAIN FOODS / READY BAKED JACKETS
PHD London * UNITED KINGDOM
THE POWER OF A COIN
BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY
KOLLE REBBE Hamburg * GERMANY STROEER MEDIA Cologne GERMANY
HAMBURGER TIMETABLE
McDONALD'S / McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION
DDB WARSAW * POLAND OMD Warsaw POLAND
* denotes Entrant Company
A05 Best Use of Ambient Media: Small Scale
PRANK CALLS CAMPAIGN 065
RED CROSS / RED CROSS
SAATCHI & SAATCHI MEXICO * MEXICO
HUNGER DELIVERY
FUNDACION BANCO DE ALIMENTOS / FOOD COLLECTION
ONIRIA/TBWA Asuncion * PARAGUAY PUBLICA Asuncion PARAGUAY
PRICE TAG
RED CROSS / RED CROSS
BBDO DENMARK Copenhagen * DENMARK
BOTTLE LIGHTS
PEPSICO INTERNATIONAL / BEVERAGE
BBDO GUERRERO Makati City * THE PHILIPPINES MINDSHARE PHILIPPINES Taguig THE PHILIPPINES
CONTROL TOYS
SBT BROADCAST TELEVISION / SUPER NANNY TV REALITY SHOW
PUBLICIS BRASIL Sao Paulo * BRAZIL
FLAVOR RADIO
BR KOREA / DUNKIN' DONUTS
CHEIL WORLDWIDE Seoul * SOUTH KOREA
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul * SOUTH KOREA
DANGER! DOG POOP
MOKESH - THE COALITION FOR MINE FREE ISRAEL / NON-PROFIT ORGANIZATION. CIVIL RIGHTS MOVEMENT.
MEDIACOM ISRAEL Ramat Gan * ISRAEL
QR THANKS
SANTA CASA HOSPITAL / BLOOD DONATION
Y&R SAO PAULO * BRAZIL
SMOKERS BALLOON
CANCER PATIENTS AID ASSOCIATION / CANCER PATIENTS AID ASSOCIATION
DDB MUDRA GROUP Mumbai * INDIA
ART HEIST
VOLKSWAGEN / 2012 JETTA GLI
RED URBAN Toronto * CANADA MEDIACOM Toronto CANADA
BISS BOTTLE-RECRUITMENT
BISS MAGAZIN / BISS RECRUITMENT
DDB TRIBAL GROUP Berlin * GERMANY
BIG BONE
DINOSAURIER MUSEUM SENCKENBERG / MUSEUM
SAATCHI & SAATCHI Frankfurt * GERMANY
THE 'HEADLINE NEWS' CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI * UNITED ARAB EMIRATES
* denotes Entrant Company
A06 Best Use of Ambient Media: Large Scale
EXTRAORDINARY STORIES
NEW ZEALAND POLICE / POLICE RECRUITMENT
IKON COMMUNICATIONS Wellington * NEW ZEALAND
DONATION ARMY
OROVERDE - DIE TROPENWALDSTIFTUNG (RAINFOREST FOUNDATION) / OROVERDE
OGILVY GERMANY Frankfurt * GERMANY
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul * SOUTH KOREA
INTERNATIONAL AIRPORT MOUTH
P&G / BRAUN ORAL-B
BEACON COMMUNICATIONS Tokyo * JAPAN MEDIA CONCIERGE Tokyo JAPAN
NEED SPACE
IMMOWELT / IMMOWELT.DE
KOLLE REBBE Hamburg * GERMANY
SPRITE SHOWER
THE COCA-COLA COMPANY / SPRITE
OGILVY BRASIL Sao Paulo * BRAZIL
SENSOR BOARDS
BC HYDRO / POWER SMART
DDB CANADA/VANCOUVER * CANADA OMD CANADA Vancouver CANADA
HANDPAINTED OUTDOORS
ROYAL COPENHAGEN / HANDPAINTED PORCELAIN
UNCLE GREY Copenhagen * DENMARK
EMPTY CARTS
LATET / MEALS FOR HOLIDAY FUNDRAISER
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV * ISRAEL
KANGOO STREET VENDORS
RENAULT / RENAULT KANGOO
PUBLICIS MEXICO * MEXICO MPG Mexico MEXICO
EVERY 18 SECONDS SOMEBODY DIES OF AIDS.
DEUTSCHE AIDS-STIFTUNG / WORLD AIDS DAY
KEMPERTRAUTMANN Hamburg * GERMANY
STRAIGHTENING COPACABANA?S WAVES
NIELY / NIELY GOLD HAIR STRAIGHTENER
ARTPLAN Rio de Janeiro * BRAZIL
* denotes Entrant Company
A07 Best Use of Special Events and Stunt/Live Advertising
THE GREENEST LEAFLET CAMPAIGN IN THE WORLD
WWF HUNGARY / WWF
AKCIO 360 Budapest * HUNGARY
WIMPY BRAILLE BURGER
WIMPY / BRAILLE MENU
METROPOLITANREPUBLIC Johannesburg * SOUTH AFRICA
HAPPY TO BED
IKEA / IKEA
MPGMC London UNITED KINGDOM
KETNET MOVES
VRT / KETNET TELEVISION CHANNEL
BOONDOGGLE Leuven * BELGIUM
UNDERCOVER TESTDRIVE
ALFA ROMEO / 159
DUVAL GUILLAUME MODEM Antwerp * BELGIUM
PUSH TO ADD DRAMA
TNT TURNER BROADCASTING SYSTEM / TV CHANNEL
DUVAL GUILLAUME MODEM Antwerp * BELGIUM
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA\TEQUILA SYDNEY * AUSTRALIA MEDIACOM Sydney AUSTRALIA
NEW YORK WRITES ITSELF
VILLAGE VOICE / VILLAGE VOICE NEWSPAPER
LEO BURNETT NEW YORK * USA
TIGER ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUIT
ACE SAATCHI & SAATCHI Makati City * THE PHILIPPINES
IKEA SOFA INVASION
IKEA / IKEA SOFAS
MEDIACOM Vienna * AUSTRIA
GREAT PAPER AIRPLANE PROJECT
PIMA AIR AND SPACE MUSEUM / PIMA AIR & SPACE MUSEUM
BBDO SAN FRANCISCO * USA
AMBI PUR TORTURE ROOMS
PROCTER & GAMBLE / AMBI PUR
MEDIACOM WARSAW * POLAND
YOUR LAST JOURNEY
ROMANIAN TRAFFIC POLICE / ROAD SAFETY
PUBLICIS BUCHAREST * ROMANIA
MOVING DAY WILD POSTINGS
IKEA / IKEA
LEO BURNETT TORONTO * CANADA JUNGLE MEDIA Toronto CANADA
THE CHARITY TEST DRIVE
DAIMLER / MERCEDES-BENZ
JUNG von MATT Hamburg * GERMANY
THE INVISIBLE DRIVE
DAIMLER / MERCEDES-BENZ F-CELL
JUNG von MATT Hamburg * GERMANY
* denotes Entrant Company
A08 Best Use of Branded Content & Sponsorship
IT?S TIME TO UNLEARN
ING DIRECT / BANKING
YMEDIA Madrid * SPAIN
FASHION FOR LESS
LA SIRENA / FASHION DEPARTMENT
PAGES BBDO Santo Domingo * DOMINICAN REPUBLIC OMD DOMINICANA Santo Domingo DOMINICAN REPUBLIC
5X MUTANT GUM
THE WRIGLEY COMPANY / 5 GUM
SOAP CREATIVE Sydney AUSTRALIA OMD Sydney * AUSTRALIA
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney * AUSTRALIA
GAGAVILLE: LADY GAGA GOES TO FARMVILLE
ZYNGA / GAGAVILLE
EVOLUTION BUREAU San Francisco * USA
HONEYMOON DOWN UNDER WORKS WONDERS
TOURISM AUSTRALIA / TOURISM AUSTRALIA
OMD INDIA Mumbai * INDIA
FORMULA ONE FOR EVERYONE
VODAFONE / VODAFONE
FUSE OMD INTERNATIONAL London * UNITED KINGDOM
CORONAMUSIC.COM
GRUPO MODELO / CORONA / CORONA
SONY MUSIC ENTERTAINMENT MEXICO Mexico City * MEXICO
GRAZED ON GREATNESS
M.J.BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA\TEQUILA SYDNEY * AUSTRALIA
SYNSAM OFFSIDE SPONSORSHIP
SYNSAM / GLASSES
STARCOM SWEDEN Stockholm * SWEDEN
URBAN TOUR
ASOS / ASOS.COM
BBH LONDON UNITED KINGDOM CARAT London * UNITED KINGDOM
MINUTE TO WIN IT
KRAFT FOODS / CADBURY
DRUM PHD London * UNITED KINGDOM
SAVE AN ORCHESTRA
THE METROPOLE ORCHESTRA / THE METROPOLE ORCHESTRA
EURO RSCG AMSTERDAM * THE NETHERLANDS
BLURRY SCRIPTS 2.0
HEWLETT PACKARD / HP SUPPLIES
PHD COLOMBIA Bogota * COLOMBIA
THE SNICKERS PLAY HUNGRY, BUT NOT LITERALLY HUNGRY INTEGRATED CAMPAIGN
MARS CHOCOLATE NORTH AMERICA / SNICKERS
BBDO NEW YORK * USA
THE CASTAWAY DIARIES
THE COCA-COLA COMPANY / CIEL WATER
STARCOM MEDIAVEST GROUP Mexico * MEXICO
BROTHER - P TOUCH
BROTHER UK / P TOUCH LABEL MAKER
GREY LONDON * UNITED KINGDOM CARAT London UNITED KINGDOM
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN * SOUTH AFRICA INITIATIVE MEDIA Johannesburg SOUTH AFRICA
GT ACADEMY USA
NISSAN & PLAYSTATION / NISSAN 370Z, GT-R VEHICLES & GRAN TURISMO 5
TBWA\CHIAT\DAY Los Angeles * USA OMD Los Angeles USA
THE MOST POPULAR SONG
BANCO POPULAR DE PUERTO RICO / BANK
JWT SAN JUAN * PUERTO RICO MEDIANET San Juan PUERTO RICO
FUELING BUZZ
PEPSICO / GATORADE
JWT SAN JUAN * PUERTO RICO
PROJECT IMAGIN8ION
CANON USA / DIGITAL SLR CAMERAS
GREY NEW YORK USA MEDIACOM New York * USA
* denotes Entrant Company
A09 Best Localised Campaign
TINEMILK APP
TINE / TINEMILK
TRY/APT ADVERTISING AGENCY Oslo * NORWAY
MONTREAL MOVING DAY
IKEA CANADA / MOVING DAY SALE
LEO BURNETT TORONTO CANADA JUNGLE MEDIA Toronto * CANADA
KOREANS' BIG MAC SONG!
McDONALD'S / BIG MAC
STARCOM MEDIAVEST GROUP Seoul * SOUTH KOREA
THE TV STAR THAT SAVED MILLIONS OF DOGS
MARS / PEDIGREE
HAVAS SPORTS & ENTERTAINMENT Buenos Aires * ARGENTINA
BOOK BURNING PARTY
TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT * USA
SUBTITLE MAN
ENGLISH EXCELLENCE / ENGLISH EXCELLENCE
OGILVY PERU Lima * PERU
OPTICAL ILLUSION
PAGESJAUNES / PAGESJAUNES
BETC Paris * FRANCE HAVAS MEDIA Paris FRANCE
DIGITAL LOVE
DUREX / RECKITT BENCKISER / COSMETICS
BUZZMAN Paris * FRANCE
INK PAD
DOOR STEP SCHOOL / DOOR STEP SCHOOL
LEO BURNETT INDIA Mumbai * INDIA
SHEIKH
ASEFA ESTUDIANTES (BASKETBALL CLUB) / SPORTS CAMPAIGN
McCANN ERICKSON SPAIN Madrid * SPAIN
T-SHIRT
AMBEV / BRAHMA
YELLOW Lima * PERU
* denotes Entrant Company
A10 Best Consumer Engagement
THE HUMAN DO.ING
BLUE CROSS & BLUE SHIELD OF MINNESOTA / HEALTH INSURANCE
MONO * USA
BLUE SKITTLES - LIKE THE RAINBOW
WRIGLEY / SKITTLES
TBWA\LONDON * UNITED KINGDOM MEDIACOM London UNITED KINGDOM
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
OGILVY & MATHER Sydney * AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
THE LITTLE GUY INSIDE THE ATM MACHINE
BBVA CONTINENTAL FOUNDATION / READING IS TO BE AHEAD PROGRAM
VOLVER D6 SAC LIMA * PERU
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne * AUSTRALIA
AQUAFRESH PRESENTS THE NURDLES
GLAXOSMITHKLINE / TOOTHPASTE
PHD New York * USA
PAPER FLAG
CEYLON NEWSPAPERS / MAWBIMA
LEO BURNETT SOLUTIONS Colombo * SRI LANKA STARCOM Colombo SRI LANKA
WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM * SWEDEN CARAT Stockholm SWEDEN
TEDX HAIRDRESSERS
TED / TED TALKS
OGILVY & MATHER ARGENTINA Buenos Aires * ARGENTINA
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION / ANTI-SMOKING AWARENESS
OGILVY & MATHER Bangkok * THAILAND
FLIPBOOK WITH BAD BREATH
JOHNSON & JOHNSON HK / LISTERINE
JWT HONG KONG * HONG KONG
MOVE YOUR THINKING
HYUNDAI MOTOR COMPANY / AZERA
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA MPG MIDDLE EAST Dubai UNITED ARAB EMIRATES
UNLOCK THE TRUTH ABOUT GUANTANAMO
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
GARBERGS Stockholm * SWEDEN
SPRITE SHOWER
THE COCA-COLA COMPANY / SPRITE
OGILVY BRASIL Sao Paulo * BRAZIL
HAPPINESS REFILL
THE COCA-COLA COMPANY / COCA-COLA
OGILVY BRASIL Sao Paulo * BRAZIL
WORLD'S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND
BBDO INDIA Gurgaon * INDIA
PRINTED TWITCAM
HEWLETT PACKARD / HP E-PRINT
PHD COLOMBIA Bogota * COLOMBIA
FASHION LIKE
C&A / C&A
DDB BRASIL Sao Paulo * BRAZIL
LOOK BLOCK
C&A / C&A
DDB BRASIL Sao Paulo * BRAZIL
US OPEN COURTCONNECT
IBM / IBM
OGILVY NEW YORK * USA
POWER THOSE WHO PROTECT US
PROCTER & GAMBLE / DURACELL BATTERIES
STARCOM MEDIAVEST GROUP New York * USA
THE NAKED MAN
LA REDOUTE / LA REDOUTE
CLM BBDO Boulogne-Billancourt * FRANCE
THE PEOPLE'S CAR PROJECT
VOLKSWAGEN GROUP CHINA / VOLKSWAGEN
PROXIMITY CHINA Beijing * CHINA MEDIACOM Beijing CHINA
HARPIC TOILET CONFESSIONS
RECKITT BENCKISER / HARPIC WHITE AND SHINE
EURO RSCG AUSTRALIA Sydney * AUSTRALIA
THE NATIONAL SURPRISE PARTY
JOE FM / RADIO
DALLAS Antwerp * BELGIUM
HAPPY SPARROWS
McDONALD'S / HAPPY MEAL
LEO BURNETT INDIA Mumbai * INDIA
NEXT GAMES
MILO / MILO CANS
OGILVY MALAYSIA Kuala Lumpur * MALAYSIA
LIVE YOUNG
DANNON / BOTTLED WATER
EURO RSCG New York USA MPG New York * USA
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
* denotes Entrant Company
A11 Best Use of Digital Media
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo * JAPAN
THE LIFE SAVER T-SHIRT
PROCTER & GAMBLE / OLAY / BREAST CANCER AWARENESS
SAATCHI & SAATCHI MEXICO * MEXICO
RIVER MONSTERS
ANIMAL PLANET / TV SERIES
PHD New York * USA
TWIX DIGITAL PAUSE BUTTON
MARS CHOCOLATE / TWIX
CHANNEL 11 Melbourne AUSTRALIA STARCOM MELBOURNE * AUSTRALIA
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok * THAILAND
URBAN TOUR
ASOS / ASOS.COM
BBH LONDON * UNITED KINGDOM
SOUNDTRACK SWEDEN
TELIA SONERA SVERIGE / MOBILITY
DDB STOCKHOLM * SWEDEN MEC Stockholm SWEDEN
HOUSEHUNTER TEST-DRIVE
ARABIAN AUTOMOBILES / NISSAN
TBWA\RAAD Dubai * UNITED ARAB EMIRATES
MINI MAPS
MINI FRANCE / MINI
DDB PARIS * FRANCE
TURKCELL CAPTCHAS ATTENTION
TURKCELL / TURKCELL
MINDSHARE Istanbul * TURKEY
FORGOT YOUR PASSWORD?
ALZHEIMER'S ASSOCIATION US / ALZHEIMER'S ASSOCIATION
GRUPO GALLEGOS HUNTINGTON BEACH * USA
THE LIBERATION
ONLY / JEANS
UNCLE GREY Copenhagen * DENMARK CARAT Copenhagen DENMARK
ROMANIANS ARE SMART
KANDIA DULCE / ROM
BV McCANN ERICKSON Bucharest * ROMANIA UM ROMANIA ROMANIA
THE ORIGINAL CLICK
VOLKSWAGEN DO BRASIL / ORIGINAL PARTS
ALMAPBBDO Sao Paulo * BRAZIL
STONES TELLING STORIES – ONLINE HOLOCAUST MEMORIAL
GUNTER DEMNIG / STUMBLING STONES
JUNG von MATT Hamburg * GERMANY
ONLINE STREET MUSICIANS
DEUTSCHES ROTES KREUZ / GERMAN RED CROSS
JUNG von MATT Hamburg * GERMANY
* denotes Entrant Company
A12 Best Use of Social Media Marketing
FAIR TWEETS
BEN & JERRY'S / WORLD FAIR TRADE DAY
AMALGAMATED New York * USA
CHEYEF HALAK
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut * LEBANON
EDDY’S TWITFLICKS
EDDY TERSTALL / FUNDRAISING FOR A MOVIE
ONEBIGAGENCY Amsterdam * THE NETHERLANDS
NISSAN RUMBLE
NISSAN NORDIC EUROPE / NISSAN CROSSOVER CARS
TBWA\HELSINKI * FINLAND OMD FINLAND Helsinki FINLAND
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS
LEO BURNETT BEIRUT * LEBANON
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
OGILVY & MATHER Sydney * AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
LG THIEF
LG ELECTRONICS BENELUX / OLED TELEVISION
Y&R AMSTERDAM * THE NETHERLANDS
COAST TO COAST PHOTO POST
SAMSUNG USA / SH100 WIFI DIGITAL CAMERA
MEKANISM San Francisco * USA
FANWAGEN
VOLKSWAGEN / VOLKSWAGEN
ACHTUNG! Amsterdam * THE NETHERLANDS
A FRIENDLY CRASH
BIVV/ISBR / ROAD SAFETY
TBWA\BRUSSELS * BELGIUM
BOOK BURNING PARTY
TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY
LEO BURNETT DETROIT * USA
DETHRONED
HBO / GAME OF THRONES
BBDO NEW YORK * USA PHD New York USA
TOP TO BOTTOM OFF ROAD
TOYOTA / FJ CRUISER
SAATCHI & SAATCHI NEW ZEALAND Auckland * NEW ZEALAND STARCOM NEW ZEALAND Auckland NEW ZEALAND
ROBOT CAT
PINACOTECA DO ESTADO DE SAO PAULO / INSTITUTIONAL
F/NAZCA SAATCHI & SAATCHI Sao Paulo * BRAZIL
ANTI ALCOHOL
BLAUES KREUZ / ANTI ALCOHOL ORGANISATION
ADVICO Y&R Zurich * SWITZERLAND
McDONALD'S MONOPOLY
McDONALD'S / McDONALD'S MONOPOLY
DDB PARIS * FRANCE OMD PARIS Paris FRANCE
ONE COPY SONG
ADAM TENSTA / ADAM TENSTA
R/GA New York * USA
NIKE EPIC
NIKE / NIKE
R/GA New York * USA
PAPERTWEETOS
COCA-COLA / COCA-COLA
OGILVY & MATHER ARGENTINA Buenos Aires * ARGENTINA
THE CHECK-IN THIEF
SANYO VIDEO VERTRIEB / SANTEC VIDEO SECURITY
SERVICEPLAN Munich * GERMANY MEDIAPLUS Munich GERMANY
* denotes Entrant Company
A13 Best Use of Mobile Devices
McDONALD'S EXTENDED HOURS
McDONALD'S UK / McDONALD'S 24 HOUR RESTAURANTS
OMD UK London * UNITED KINGDOM
WETHERSPOON CONNECT
BACARDI BROWN FORMAN BRANDS / BACARDI BROWN FORMAN BRANDS
OGILVYACTION London * UNITED KINGDOM
FHM MOVIE APP
ALL TYPE MEDIA / ALL TYPE MEDIA
INTERONE Munich * GERMANY
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne * AUSTRALIA
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai * UNITED ARAB EMIRATES
NIKE SPARQ
NIKE / NIKE
R/GA New York * USA
EX-LOVER BLOCKER
AMBEV / GUARANA ANTARCTICA SOFT DRINK
DDB BRASIL Sao Paulo * BRAZIL
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne * AUSTRALIA
CHEVY GAME TIME
CHEVROLET / CHEVROLET
GOODBY SILVERSTEIN & PARTNERS San Francisco * USA
CHOK! CHOK! CHOK!
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong * HONG KONG UM Hong Kong HONG KONG
* denotes Entrant Company
B01 Best Use of Integrated Media
MINUS ONE PROJECT
SAMSUNG / PRINTERS
CHEIL WORLDWIDE Gurgaon * INDIA
BACK BY POPULAR DEMAND
McDONALD'S AUSTRALIA / McFEAST & SHAKER FRIES
OMD Sydney * AUSTRALIA
5X MUTANT GUM
THE WRIGLEY COMPANY / 5 GUM
SOAP CREATIVE Sydney AUSTRALIA OMD Sydney * AUSTRALIA
FASHION ATTACK
LA SIRENA DEPT. STORES / FASHION DEPARTMENT
PAGES BBDO Santo Domingo * DOMINICAN REPUBLIC OMD DOMINICANA Santo Domingo DOMINICAN REPUBLIC
KRE-O TRANSFORM YOUR WORLD
HASBRO / KRE-O TRANSFORMERS
INITIATIVE New York * USA
MAKE YOUR OWN BURGER
McDONALD'S GERMANY / McDONALD'S
RAZORFISH Berlin * GERMANY OMD Dusseldorf GERMANY
SAVE THE LAST BAR-B-GON
THE BARBECUE PLAZA / BAR B Q PLAZA
NUDEJEH Bangkok * THAILAND MEDIA CUBIC Bangkok THAILAND
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS
LEO BURNETT BEIRUT * LEBANON
SHARE A COKE
COCA-COLA SOUTH PACIFIC / COCA-COLA
OGILVY & MATHER Sydney * AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
PEPSI'S GAME CHANGING X FACTOR PARTNERSHIP
PEPSICO BEVERAGE COMPANY / CARBONATED SOFT DRINK
OMD USA New York * USA
SLIDE TO UNLOCK
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
GARBERGS Stockholm * SWEDEN
WHAT'S YOUR DULUX COLOUR OF NEW ZEALAND
DULUX NEW ZEALAND / DULUX COLOURS OF NEW ZEALAND
CLEMENGER BBDO Wellington NEW ZEALAND OMD Wellington * NEW ZEALAND
REPETITION
A.A.C.A.R. “HORIA MOTOI” / AUTISM CHARITY
SAATCHI & SAATCHI ROMANIA Bucharest * ROMANIA ZENITH MEDIA Bucharest ROMANIA
BHF - VINNIE
THE BRITISH HEART FOUNDATION / CHARITY
GREY LONDON * UNITED KINGDOM
LIVE YOUNG
DANNON / BOTTLED WATER
EURO RSCG New York USA MPG New York * USA
THE MOST POPULAR SONG
BANCO POPULAR DE PUERTO RICO / BANK
JWT SAN JUAN * PUERTO RICO MEDIANET San Juan PUERTO RICO
HELPING YOUNG FOOTBALLERS SHINE
McDONALD'S / McDONALD'S COMMUNITY SHIELD FOOTBALL
LEO BURNETT LONDON * UNITED KINGDOM
THE LAST DICTATOR STANDING
NANDO'S SOUTH AFRICA / NANDO'S MEAL FOR SIX
BLACK RIVER FC Johannesburg * SOUTH AFRICA THE MEDIASHOP Johannesburg SOUTH AFRICA
MANO A MANO IN EL BANO
OLD SPICE / OLD SPICE
WIEDEN+KENNEDY Portland * USA
COIN HUNTING
McDONALD'S / COINOFFERS
OMD DENMARK Copenhagen * DENMARK
FASHION TRENDS BY YOU
LUMINE / LUMINE YURAKUCHO
DENTSU Tokyo * JAPAN
SEE IT IN ACTION
DREAMIA / MOV
GREY GROUP PORTUGAL Lisbon * PORTUGAL MEDIACOM Lisbon PORTUGAL
CHEVROLET SUPER BOWL INTEGRATED
CHEVROLET / CHEVROLET
GOODBY SILVERSTEIN & PARTNERS San Francisco * USA
KIA LIKE CAMPAIGN
KIA MOTORS / GLOBAL BRAND COMMUNICATION CAMPAIGN
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA HAVAS MEDIA London UNITED KINGDOM
NEW STAR OF INDIA
NISSAN INTERNATIONAL / NISSAN MICRA
AKQA London * UNITED KINGDOM PHONETHICS MOBILE MEDIA Mumbai INDIA
OKAMOTO FREEDOM PROJECT
OKAMOTO CONDOMS / CONDOMS
TBWA\TEQUILA SINGAPORE * SINGAPORE
* denotes Entrant Company
C01 Fast Moving Consumer Goods
MAGNUM ICE CREAM
UNILEVER/MAGNUM / ICE CREAM
MINDSHARE New York * USA
VINYL CASE STUDY
RECKITT BENCKISER / DUREX PERFORMAX CONDOMS
EURO RSCG LONDON * UNITED KINGDOM ZENITHOPTIMEDIA UK London UNITED KINGDOM
BIKERS
CARLSBERG / CARLSBERG
DUVAL GUILLAUME MODEM Antwerp * BELGIUM
YOU SHAVE. I SHAVE.
P&G / GILLETTE FUSION
BBDO INDIA Mumbai * INDIA MEDIACOM Mumbai INDIA
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES / MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland * NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
DOMEX CLEANS UP
HINDUSTAN UNILEVER / DOMEX
MINDSHARE Mumbai * INDIA
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul * SOUTH KOREA
NO NUTS NO GLORY
KRAFT FOODS / STARBAR
INGO Stockholm * SWEDEN STARCOM SWEDEN Stockholm SWEDEN
THE LAST COMMERCIAL OF THE NIGHT
SC JOHNSON / RAID NIGHT GUARD - MOSQUITO PROTECTOR
DRAFTFCB + SHIMONI FINKELSTEIN BARKI Tel Aviv * ISRAEL
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN * SOUTH AFRICA INITIATIVE MEDIA Johannesburg SOUTH AFRICA
LIVE YOUNG
DANNON / BOTTLED WATER
EURO RSCG New York USA MPG New York * USA
ROMANIANS ARE SMART
KANDIA DULCE / ROM
BV McCANN ERICKSON Bucharest * ROMANIA UM ROMANIA ROMANIA
LIVE EXPLOSIONS
FABRICAS NACIONALES DE CERVEZA (AB IMBEV) / PILSEN SOCCER SPONSORSHIP
EURO RSCG GURISA Montevideo * URUGUAY IGNIS Montevideo URUGUAY
CONTREXPERIENCE
CONTREX / MINERAL WATERS
MARCEL Paris * FRANCE ZENITH OPTIMEDIA Levallois-Perret FRANCE
LIGHT UP CHRISTMAS
BRASSERIE.ALMAZA / HEINEKEN
JWT BEIRUT * LEBANON
* denotes Entrant Company
C02 Cars & Automotive Services
KEY TO VIANO
MERCEDES-BENZ VANS / MERCEDES-BENZ VIANO
LUKAS LINDEMANN ROSINSKI Hamburg * GERMANY
BLUE MOTION ROULETTE
HARALD A. MOLLER/ VOLKSWAGEN / VOLKSWAGEN BLUEMOTION
TRY/APT ADVERTISING AGENCY Oslo * NORWAY MEDIACOM Oslo NORWAY
ONE WAY IN. ONE WAY OUT.
TOYOTA MOTOR CORPORATION AUSTRALIA / TOYOTA FJ CRUISER
SAATCHI & SAATCHI AUSTRALIA Sydney * AUSTRALIA THE MEDIA STORE Sydney AUSTRALIA
THE WORLD'S SMALLEST NEWSPAPER
TOYOTA / TOYOTA IQ
SAATCHI & SAATCHI Berlin GERMANY
UNTITLED JERSEY CITY PROJECT
AUDI / AUDI A6
MEDIACOM New York * USA
PIN BALL
FORD / PARK ASSIST
OGILVY FRANCE Paris * FRANCE MINDSHARE Paris FRANCE
THE BEETLE JUICED UP
VOLKSWAGEN / 2012 VOLKSWAGEN BEETLE
RED URBAN Toronto * CANADA MEDIACOM Toronto CANADA
* denotes Entrant Company
C03 Other Consumer Products (including Durable Goods)
OFFICE WAR: HELPING GERMANY HAVE FUN AT WORK
HASBRO / NERF BLASTERS
MEDIACOM GERMANY Dusseldorf * GERMANY
THE HOME SHOWROOM
IKEA / TIDAFORS SOFA
SMFB Oslo * NORWAY MEDIACOM Oslo NORWAY
NIKE+ FUELBAND
NIKE / NIKE+ FUELBAND
R/GA New York * USA
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul * SOUTH KOREA
URBAN TOUR
ASOS / ASOS.COM
BBH LONDON UNITED KINGDOM CARAT London * UNITED KINGDOM
* denotes Entrant Company
C04 Financial Products & Services
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA\TEQUILA SYDNEY * AUSTRALIA MEDIACOM Sydney AUSTRALIA
PRICELESS NEW YORK
MASTERCARD WORLDWIDE / MASTERCARD
UM New York * USA
LUCKY SOAPS
BANTRAB BANK / BANK
LEO BURNETT GUATEMALA Guatemala City * GUATEMALA STARCOM Guatemala City GUATEMALA
THE MOST POPULAR SONG
BANCO POPULAR DE PUERTO RICO / BANK
JWT SAN JUAN * PUERTO RICO MEDIANET San Juan PUERTO RICO
BEBE
ITAU / ITAU
AFRICA Sao Paulo BRAZIL
GIRO SEEKS HERO
DEUTSCHE SPARKASSEN- UND GIROVERBAND / SPARKASSEN-GIROKONTO
AM AGENTUR FUR KOMMUNIKATION Stuttgart * GERMANY MPG Frankfurt GERMANY
* denotes Entrant Company
C05 Commercial Public Services incl. Healthcare & Medical
SOUNDTRACK SWEDEN
TELIA / TELIA
DDB STOCKHOLM * SWEDEN MEC Stockholm SWEDEN
WHO WANTS TO HAVE MOBILE INTERNET?
VODAFONE / VODAFONE
OMD Istanbul * TURKEY
GOOGLE VOICE SEARCH
GOOGLE / GOOGLE VOICE SEARCH
MANNING GOTTLIEB OMD London * UNITED KINGDOM
CELEBRITY CEASEFIRE
THE SWEDISH POST / POSTAL SERVICE
AKESTAM HOLST Stockholm * SWEDEN IUM Stockholm SWEDEN
MORE THAN 5,000 DIFFERENT COVERS
TELEFONICA / OPTIC FIBER
Y&R SAO PAULO * BRAZIL
* denotes Entrant Company
C06 Travel, Entertainment & Leisure
SEE MORE OF NEW ZEALAND BY TRAIN
KIWIRAIL / TRANZ SCENIC
CLEMENGER BBDO Wellington * NEW ZEALAND OMD Wellington NEW ZEALAND
GARAGE CONCERTS
MONKEY WEEK / INDEPENDENT MUSIC FESTIVAL
LOLA/LOWE & PARTNERS Madrid * SPAIN
A SUMMER WITHOUT RAIN
WIDEROE / DOMESTIC AIRLINE
McCANN NORWAY Oslo * NORWAY MEDIACOM Oslo NORWAY
* denotes Entrant Company
C07 Retail and E-Commerce, including Restaurants
WIMPY BRAILLE BURGER
WIMPY / BRAILLE MENU
METROPOLITANREPUBLIC Johannesburg * SOUTH AFRICA
FLAVOR RADIO
BR KOREA / DUNKIN' DONUTS
CHEIL WORLDWIDE Seoul * SOUTH KOREA
MAGAZINEYOU
MAGAZINE LUIZA / MAGAZINE
OGILVY BRASIL Sao Paulo * BRAZIL
HAMBURGER TIMETABLE
McDONALD'S / McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION
DDB WARSAW * POLAND OMD Warsaw POLAND
18-BUTTON REDEMPTION MACHINE
McDONALD'S RESTAURANTS (HK) / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG * HONG KONG OMD HONG KONG HONG KONG
* denotes Entrant Company
C08 Publications & Media
MCM PIZZAS
MCM / MCM
BETC Paris * FRANCE
THE BOOK THAT CAN?T WAIT
ETERNA CADENCIA / ETERNA CADENCIA
DRAFTFCB BUENOS AIRES * ARGENTINA
COLD LINE
REVISTA MAXIM / REVISTA MAXIM
DDB ARGENTINA Buenos Aires * ARGENTINA OMD ARGENTINA Buenos Aires ARGENTINA
* denotes Entrant Company
C09 Business Products & Services
CORPORATE MULTI-MEDIA CAMPAIGN
INTEL / COMPUTER PROCESSOR
OMD USA New York * USA
TURNING IT FROM A COST INTO AN INVESTMENT
DELL / IT SERVICES
MEDIACOM London * UNITED KINGDOM
* denotes Entrant Company
C10 Corporate Image & Information
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai * UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
MERRY PAYCHECK
DNB - THE NORWEGIAN BANK / BANK
TRY/APT ADVERTISING AGENCY Oslo * NORWAY
US OPEN COURTCONNECT
IBM / IBM
OGILVY NEW YORK * USA
THE NAKED MAN
LA REDOUTE / LA REDOUTE
CLM BBDO Boulogne-Billancourt * FRANCE
THE NODE POLE
LULEA BUSINESS AGENCY / CITY OF LULEA
PRIME Stockholm * SWEDEN
* denotes Entrant Company
C11 Charities, Public Health & Safety, Public Awareness Messages
MINUS ONE PROJECT
SAMSUNG / PRINTERS
CHEIL WORLDWIDE Gurgaon * INDIA
EMPTY PAGES
EPENSA / EL BOCON SPORTS JOURNAL
PUBLICIDAD CAUSA Lima * PERU PHD Lima PERU
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS
LEO BURNETT BEIRUT * LEBANON
I HAVE ALREADY DIED
ALS FOUNDATION NETHERLANDS / CHARITY
PUBLICIS Amsterdam * THE NETHERLANDS
RIVERS OF LIGHT
MINISTRY OF DEFENSE / HUMANITARIAN DEMOBILIZATION PROGRAM
LOWE-SSP3 Bogota * COLOMBIA
BLOOD FOR SALE
ALBERT EINSTEIN HOSPITAL / BLOOD BANK
Z+ Sao Paulo * BRAZIL
BLOOD RELATIONS
THE PERES CENTER FOR PEACE / RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan * ISRAEL
REPETITION
A.A.C.A.R. “HORIA MOTOI” / AUTISM CHARITY
SAATCHI & SAATCHI ROMANIA Bucharest * ROMANIA ZENITH MEDIA Bucharest ROMANIA
LIFE CHANGING DONATION BOX
IABRI / LIFE CHANGING DONATION BOX
JWT Jakarta * INDONESIA
INTEGRATION DAY
COORDOWN ONLUS / WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan * ITALY CARAT Milan ITALY
EMPTY CARTS
LATET / MEALS FOR HOLIDAY FUNDRAISER
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV * ISRAEL
YOUTUBE INTERVENTIONS
WILDERNESS FOUNDATION / ANTI-POACHING INITIATIVE
OGILVY CAPE TOWN * SOUTH AFRICA
THE WRONG MOVIE
EMDA / ALZHEIMER'S DISEASE
ACW GREY Tel Aviv * ISRAEL MEDIACOM ISRAEL Ramat Gan ISRAEL
EVERY 18 SECONDS SOMEBODY DIES OF AIDS.
DEUTSCHE AIDS-STIFTUNG / WORLD AIDS DAY
KEMPERTRAUTMANN Hamburg * GERMANY
END PUPPY MILLS - NEWSPAPERS
SF SPCA / END PUPPY MILLS
BBDO SAN FRANCISCO * USA
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
18.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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2013
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19.10
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19.06
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14.06
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2011
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