09 декабря 2016 г.

Шорт-лист в категории Media Lions

Title Advertiser/Client Product/Service Advertising
Agency
Country Media Agency
  A01 Best Use of Screens
NICKELODEON AND LEGO TURN TV STATION OFF LEGO LEGO BOARD GAMES     MEDIAPLUS Munich *
SNEEZE BAYER COLD MEDICINE JWT GUATEMALA
Guatemala City *
GUATEMALA  
CHARMIN PRE COMMERCIALS PROCTER & GAMBLE TOILET PAPER PUBLICIS NEW YORK * USA CARAT New York
ALL BRAZILIAN SCREENS
CHANGED TO SEMP TOSHIBA
SEMP TOSHIBA TV AND COMPUTER TALENT Sao Paulo * BRAZIL TALENT PROPAGANDA
Sao Paulo
SATISFACTION -
THE GRANNY REMAKE
EQUAL PAY DAY EQUAL PAY DAY MORTIERBRIGADE
Brussels *
BELGIUM  
SUBTITLES ENGLISH LANGUAGE
INSTITUTE:
ENGLISH EXCELLENCE
ENGLISH CLASS OGILVY PERU Lima * PERU  
  A02 Best Use of Audio
THE PIRATE RADIO EXPERIMENT INTERNATIONAL SOCIETY
FOR
HUMAN RIGHTS
HUMAN RIGHTS AWARENESS JUNG von MATT Hamburg * GERMANY  
NSRI RECRUITMENT CAMPAIGN NATIONAL SEA RESCUE
INSTITUTE
NON-PROFIT
ORGANISATION
OGILVY CAPE TOWN * SOUTH AFRICA  
MUSICAL FITTING ROOMS STARHUB ONLINE MUSIC STORE DDB SINGAPORE * SINGAPORE  
CALL FROM THE FUTURE AVIVA LIFE INSURANCE
COMPANY INDIA
AVIVA CHILD PLANS BBDO INDIA Gurgaon * INDIA  
  A03 Best Use of Print
YOUR HAPPY NEWS IS OUR TOP STORY IWATE NIPPO IWATTE     HAKUHODO DY MEDIA
PARTNERS Tokyo *
TEST DRIVE VOLKSWAGEN VOLKSWAGEN TRY ADVERTISING
AGENCY Oslo *
NORWAY MEDIACOM Oslo
SOLARIA - SUN LIGHT SHIKUN & BINUI INFRASTRUCTURE,
REAL-ESTATE
AND ENVIRONMENTAL
GROUP
BAUMANN BER RIVNAY
SAATCHI & SAATCHI Ramat Gan *
ISRAEL ZENITH MEDIA
Ramat Gan
HAND-MADE LA KORRIGANE HOME-MADE BREWERY COSSETTE
COMMUNICATION Quebec *
CANADA  
SCIROCCO CUP VOLKSWAGEN VOLKSWAGEN OGILVY BEIJING * CHINA  
BURN! GOSSIP MAGAZINE CANCER SOCIETY OF FINLAND ANTI-SMOKING AWARENESS 358 HELSINKI * FINLAND  
PROBABLY THE BEST AD IN THE WORLD CARLSBERG BEER DUVAL GUILLAUME
ANTWERP/MODEM *
BELGIUM INITIATIVE MEDIA
Brussels
THE VOICE REPORTERS WITHOUT BORDERS NON GOVERNMENTAL
ORGANISATION
PUBLICIS BRUSSELS * BELGIUM  
AN AD WHERE YOU SCRATCH AND LOSE HARLEY-DAVIDSON ANTI-SCRATCH HELMETS PUBLICIS COLOMBIA Bogota * COLOMBIA  
  A04 Best Use of Outdoor
HOMEPLUS SUBWAY VIRTUAL STORE TESCO RETAIL CHEIL WORLDWIDE Seoul * KOREA  
DISAPPEARED THIS HUMAN WORLD INTERNATIONAL FILM
FESTIVAL OF HUMAN
RIGHTS
WIEN NORD Vienna * AUSTRIA MEDIA 1 Vienna
SOPRONI PERFECT DRAUGHT HEINEKEN BEER     INITIATIVE BUDAPEST *
STAR TREK BLOCKBUSTER GUATEMALA MOVIE DVD OGILVY GUATEMALA * GUATEMALA  
MONEY RAIN REHAU WINDOWS VOSKHOD Yekaterinburg * RUSSIA  
  A05 Best Use of Ambient Media: Small Scale
INSIDE THE BOX GUANGYIN YOGA YOGA CLUB SHANGHAI HOT IDEA * CHINA  
SEA TURTLE EGGS CAMPAIGN USAID - UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT SEA TURTLES PROTECTION
PROGRAM
LA CLINICA TBWA San
Salvador *
EL SALVADOR  
THE WORLDS SIMPLEST
CHLAMYDIA TEST
RFSU HOME
CHLAMYDIA TEST
NAKED COMMUNICATIONS
Stockholm *
SWEDEN MEC SWEDEN
Stockholm
RAINVERTISING SCHIRM UMBRELLA SHOP JWT GERMANY Hamburg * GERMANY  
SHOCKING LITTLE BEASTS DKV HEALTH INSURANCE OGILVY FRANKFURT * GERMANY  
WATER THAT KILLS KRUHA WATER SANITATION
CAMPAIGN
JWT Jakarta * INDONESIA  
PUPPY AT THE DOOR MARS PEDIGREE & WHISKAS
DUBAI PET SHOW
TBWARAAD Dubai * UNITED ARAB EMIRATES  
SPORTY VOUCHERS SPORTSCHECK SPORTS STORE OGILVY FRANKFURT * GERMANY  
SPONGEPILL GLAXOSMITHKLINE PAIN RELIEF 4 AM SAATCHI & SAATCHI
Guatemala *
GUATEMALA  
SAFE CHILD ON THE NET NOBODY CHILD FOUNDATION INTERNET SAFETY PUBLICIS Warsaw * POLAND  
YOU ARE THE LEAD SINGER LG MINI SYSTEM WITH
VOICE REMOVER FUNCTION
Y&R Sao Paulo * BRAZIL  
WANNA SEE BLOOD? SANTA CASA DE MISERICORDIA DE SAO PAULO BLOOD DONATION Y&R Sao Paulo * BRAZIL  
KIDS BUSINESS CARDS RED BALLOON ENGLISH SCHOOL FOR KIDS OGILVY BRASIL Sao Paulo * BRAZIL  
MIRRORS MEXICAN MINISTRY OF PUBLIC SAFETY #089 FOR ANONY
MOUS DENUNCIATION
DRAFTFCB MEXICO * MEXICO  
BOOKS FRESHENERS 100 000 BOOKS CHAIN OF BOOKSTORES VOSKHOD Yekaterinburg * RUSSIA  
HURT LUNGS ICONGO ANTI-SMOKING BBDO INDIA Gurgaon * INDIA  
MUSIC CHOPSTICKS MTV MTV LODUCCA Sao Paulo * BRAZIL  
STREET CHILDREN.
AMBIENT MEDIA
CARITAS KIEV CHARITY LEO BURNETT UKRAINE Kiev * UKRAINE  
FUR FUR AWAY TOWELS PROCTER & GAMBLE GILLETTE BBDO GERMANY Dusseldorf * GERMANY  
  A06 Best Use of Ambient Media: Large Scale
ATTENTION PLEASE! SAMSUNG TESCO HOMEPLUS CHEIL WORLDWIDE Seoul * KOREA  
EQUIPPING THE MOST
EXPOSED
STADA GRIPPOSTAD C
FLU MEDICINE
    INITIATIVE MEDIA
Hamburg *
WHOLE NEW DIMENSION CTC SAMSUNG IMPACT BBDO Beirut * LEBANON OMD Beirut
SAVE THE BEACH HOTEL GMODELO EUROPA CORONA BEER JWT Madrid * SPAIN  
BIG STAIN PROCTER & GAMBLE ARIEL SAATCHI & SAATCHI GREAT
WALL ADVERTISING Guangzhou *
CHINA  
SILHOUETTES IN MEMORIAM AMIA JEWISH COMMUNITY
CENTRE
OGILVY ARGENTINA Buenos Aires * ARGENTINA  
GET LOST IN THE WEST END WEST END PARTNERSHIP TOURISM CAMPAIGN     CAKE London *
KALEIDOSCOPIC FASHION SPECTACULAR TARGET TARGET MOTHER NEW YORK * USA  
  A07 Best Use of Special Events and Stunt/Live Advertising
KOC GROUP MEDIA PITCH MINDSHARE MINDSHARE SERVICES     MINDSHARE Istanbul *
THE 250KM WAVE KYUSHU RAILWAY COMPANY BULLET TRAIN DENTSU Tokyo * JAPAN  
THE ACCIDENTAL TEST DRIVE ARABIAN AUTOMOBILES NISSAN PATROL TBWARAAD Dubai * UNITED ARAB EMIRATES TBWARAAD Dubai
LITTLE ROBIN OPVOEDINGSLIJN PARENT ADVICE HELPLINE DUVAL GUILLAUME ANTWERP/MODEM * BELGIUM  
UNEXPECTED LUGGAGE SPANAIR CHRISTMAS CAMPAIGN SHACKLETON Madrid * SPAIN  
WILL THE REAL SEPP
BLATTER PLEASE STAND UP?
COMAIR LIMITED KULULA.COM AIRLINES KING JAMES Cape Town * SOUTH AFRICA DARE MEDIA
Cape Town
KALEIDOSCOPIC FASHION SPECTACULAR TARGET TARGET MOTHER NEW YORK * USA  
SHOUT FROM THE MOUNTAIN AT&T AT&T BBDO NEW YORK * USA MEC New York
SPOKESANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION ANIMAL PROTECTION DDB CHINA GROUP Shanghai * CHINA HUARUN
MEDIA Shanghai
CRUSH HOUR EUROPCAR AUTOLIBERTE OGILVY FRANCE Paris * FRANCE  
BLOCK PROJECT MATTEL FRANCE SCRABBLE OGILVY FRANCE Paris * FRANCE CARAT Coubevoie
WELCOME AND GOODBYE VOYAGES-SNCF.COM ONLINE RAILWAY
BOOKING SITE
DDB PARIS * FRANCE  
DRUNK VALET BAR AURORA & BOTECO FERRAZ CHAIN OF BARS OGILVY BRASIL Sao Paulo * BRAZIL  
WELCOME BACK T-MOBILE TELECOMMU
NICATIONS
SAATCHI & SAATCHI London * UNITED KINGDOM MEDIACOM London
BURMA HUMAN RIGHTS WATCH PETITION TO FREE
BURMA'S
POLITICAL PRISONERS
JWT NEW YORK * USA  
PHONE HIJACK TELSTRA TELECOM
MUNICATIONS
THREE DRUNK MONKEYS Sydney * AUSTRALIA  
BOOB HIJACK COPPAFEEL! BREAST CANCER CHARITY     archibald ingall
stretton... London *
  A08 Best Use of Branded Content
AMSTEL CLASS ACT BRANDHOUSE AMSTEL LAGER OWENKESSEL COMMUNICATIONS Fourways * SOUTH AFRICA NOTA BENE
Cape Town
RIHANNA LATE
NIGHT GLOBAL
DORITOS DORITOS LATE NIGHT GOODBY SILVERSTEIN & PARTNERS San Francisco * USA  
PLAY CHALLENGE MARS MARS CHOCOLATE BD NETWORK Melbourne, Victoria AUSTRALIA STARCOM
MELBOURNE *
UNBEATABLE BRANDED DRAMA UNILEVER SHAMPOO     PHD Shanghai *
GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV * ISRAEL  
LITTLE BUNDLE OF LAUGHS HUGGIES HUGGIES JWT LONDON London * UNITED KINGDOM  
THE MISSING CHILD INITIATIVE VERMISSTE KINDER MISSING CHILDREN'S
INITIATIVE
KEMPERTRAUTMANN Hamburg * GERMANY  
IPHONE FILM PROJECT KT IPHONE INNOCEAN WORLDWIDE Seoul * KOREA  
A SOUND LOGO – INSPIRED BY HAMBURG. PHILHARMONIKER HAMBURG ORCHESTRA KEMPERTRAUTMANN Hamburg * GERMANY  
GT ACADEMY NISSAN / SONY PLAYSTATION NISSAN SPORTS CARS
AND
GRAN TURISMO 5
    MANNING GOTTLIEB
OMD London *
MY IDEAL DOG MARS DOG ADOPTION HAVAS SPORTS & ENTERTAINMENT Miami USA HAVAS MEDIA
Miami *
  A09 Best Use of Sponsorship
OFFICIAL PARTNER
OF EMMY AWARDS
INFINITI INFINITI QX56     OMD New York *
CHANGING THE GAME DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco * USA OMD New York
MISSION IMPOSSIBLE GASCO GAS ARENA CHILE Santiago CHILE HAVAS SPORTS &
ENTERTAIMENT
Santiago De Chile *
THE BIGGEST TV
SHOW EVER SOLD
PROCTER & GAMBLE BEAUTY PRODUCTS     MEDIACOM CHINA
Guangzhou *
  A10 Best Localised Campaign
BRUZIL AG BARR IRN BRU     PHD London *
AMA VISITORS NANDO'S RESTAURANT BLACK RIVER FC Johannesburg * SOUTH AFRICA THE MEDIASHOP Johannesburg
GATECRASH THE WORLD CUP BURGER KING FAST FOOD     INITIATIVE Madrid *
STUPID GLOCAL CAMPAIGN DIESEL GLOBAL BRAND BCUBE Milan * ITALY OMD Milan
IKEA CAREER
POSITIONING SYSTEM
IKEA RETAIL RECRUITMENT THREE DRUNK MONKEYS Sydney * AUSTRALIA  
IS IT FAIRY TALE OR REAL? PROCTER & GAMBLE FAIRY HAND
DISHWASH LIQUID
    STARCOM ISTANBUL *
NIKE CITY CUP NIKE NIKE     MPG Mexico *
  A11 Best Consumer Engagement
HAPPY BOSS McDONALD'S BREAKFAST COMBOS LEO BURNETT PUERTO RICO San Juan * PUERTO RICO  
PETITION BILLBOARDS UNICEF CHARITY PAGES BBDO Santo Domingo * DOMINICAN REPUBLIC OMD DOMINICANA
Santo Domingo
MULTI-TAGGING PICTURE ORANGE ROCKCORPS ISRAEL PUBLICIS E-DOLOGIC Ramat Gan * ISRAEL  
HEARTBEATS THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA THE FIGHT AGAINST
AIDS
SERVICEPLAN
Munich *
GERMANY MEDIAPLUS Munich
BREAK UP NATIONAL AUSTRALIA BANK BANKING CLEMENGER BBDO MELBOURNE * AUSTRALIA ZENITHOPTIMEDIA
AUSTRALIA Sydney
UNLOCK XBOX FRITO LAY DORITOS MICROSOFT Redmond * USA  
SECRETS BEHIND PAINTINGS NATIONAL MUSEUM IN KRAKOW MUSEUM LEO BURNETT WARSAW * POLAND STARLINK Warsaw
PLEASURE HUNT UNILEVER MAGNUM ICE CREAM LOWE BRINDFORS Stockholm * SWEDEN  
HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN * PUERTO RICO OMD PUERTO
RICO San Juan
2010 PRINCE'S
HAPPY ADVENTURE
KRAFT FOODS SNACKS SAATCHI & SAATCHI Shanghai * CHINA CARAT CHINA
Shanghai
SUS CARDBOARD APARTMENT SERVICES FOR THE UNDERSERVED CHARITY JWT NEW YORK * USA  
THE FRIENDSHIP MACHINE COCA-COLA COCA-COLA OGILVY ARGENTINA Buenos Aires * ARGENTINA  
24HR MUSIC SESSION COCA-COLA COCA-COLA WIEDEN+KENNEDY Portland * USA  
GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG von MATT Stockholm * SWEDEN CARAT Stockholm
IT'S 'FACE' TIME! VITASOY INTERNATIONAL HOLDINGS VITASOY - SOY DRINKS DDB GROUP HONG KONG HONG KONG PHD HONG KONG *
BURMA HUMAN RIGHTS WATCH PETITION TO FREE
BURMA'S POLITICAL PRISONERS
JWT NEW YORK * USA  
A HUNTER SHOOTS A BEAR BIC / TIPP-EX POCKET MOUSE BUZZMAN Paris * FRANCE  
SHAVE SUTRA PROCTER & GAMBLE GILLETTE MACH3
TURBO SENSITIVE
BBDO INDIA Mumbai * INDIA MEDIACOM
Mumbai
SEND A MESSAGE
TO THE FUTURE
AMF PENSION FUNDS FORSMAN & BODENFORS Gothenburg * SWEDEN MINDSHARE
GOTHENBURG
  A12 Best Use of Online Advertising
PETITE LAP GIRAFFE DIRECTV TELECOM GREY NEW YORK * USA  
LAZY AD FAIRFAX DIGITAL DIGITAL CONTENT
NETWORK
MERCERBELL Sydney * AUSTRALIA MITCHELLS
Sydney
EMOTION PLANNER THE ROYAL OPERA IN STOCKHOLM OPERA DDB STOCKHOLM * SWEDEN SCREAM
MEDIABYRA
Stockholm
THE HOMLESS BANNER STOCKHOLMS STADSMISSION FUNDRAISING GARBERGS Stockholm * SWEDEN  
REAL ESTATE HABITAT FOR HUMANITY HUNGARY CHARITY OGILVY & MATHER HUNGARY Budapest * HUNGARY  
VIDEODEGRADABLE GREENPEACE GREENPEACE McCANN ERICKSON Madrid * SPAIN  
STREET ART VIEW RED BULL BRAND IMAGE LODUCCA Sao Paulo * BRAZIL  
THE LAST ONE WINS YOBA SEX TOYS RETAILER MARCEL Paris * FRANCE  
THE LINE OF TRUTH IF INSURANCE FORSMAN & BODENFORS Gothenburg * SWEDEN MEC SWEDEN
Gothenburg
HOMES & PROPERTY VIRAL THE AA HOME EMERGENCY
RESPONSE
McCANN LONDON London * UNITED KINGDOM  
DIRTY SHORTS WRIGLEY ORBIT ENERGY BBDO Chicago USA STARCOM
USA Chicago *
  A13 Best Use of Social Media Marketing
F**K TREE THE NATIONAL HIV COUNCIL HIV & STD AWARENESS     STARCOM
SWEDEN
Stockholm *
TWEET RACE MERCEDES-BENZ AUTOMOBILE RAZORFISH New York * USA  
TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE Leuven * BELGIUM MINDSHARE
Brussels
GAMEMORY AFAL CHARITY McCANN ERICKSON Madrid * SPAIN  
AGAINST DUMB SMART SMART CAR STRAWBERRYFROG New York * USA POHMEDIA
Sunrise
OLD SPICE RESPONSES PROCTER & GAMBLE OLD SPICE WIEDEN+KENNEDY Portland * USA  
FASHIONTAG FLAIR WOMEN'S MAGAZINE DUVAL GUILLAUME BRUSSELS * BELGIUM  
LONDON VIRUS EUROSTAR

HIGH SPEED
TRAIN FROM

LONDON TO BRUSSELS

TBWABRUSSELS * BELGIUM  
REAR VIEW GIRLS - LOS ANGELES LEVI STRAUSS & CO, SAN FRANCISCO LEVI'S CURVE ID COLENSO BBDO Auckland * NEW ZEALAND  
FASHION AWARD IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg * SWEDEN MEC
SWEDEN
Gothenburg
DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI * CHINA  
SKANKPLAY SKANK SKANK'S NEWEST
SINGLE
DONTRYTHIS Sao Paulo * BRAZIL  
DIGITAL DEATH KEEP A CHILD ALIVE AIDS AWARENESS TBWACHIATDAY New York * USA  
  A14 Best Use of Mobile Devices
THE COMMBANK
PROPERTY GUIDE APPLICATION
THE COMMONWEALTH BANK OF AUSTRALIA HOME LOANS THE WHITE AGENCY Sydney AUSTRALIA IKON
COMMUNICATIONS
Sydney *
WELCOME TO OUR REALITY SWEDISH ARMED FORCES RECRUITMENT DDB STOCKHOLM * SWEDEN CARAT
Stockholm
PERRIER BY DITA NESTLE WATERS PERRIER OGILVY FRANCE Paris * FRANCE ZENITH
OPTIMEDIA
Levallois-Perret
WHOPPER FACE APP BURGER KING WHOPPER OGILVY BRASIL Sao Paulo * BRAZIL  
UNBOTTLE YOURSELF CARLSBERG BEER AKESTAM HOLST Stockholm * SWEDEN  
THE SAMPLER CONVERSE MOBILE APP R/GA New York * USA  
  A15 Best Use of Other Digital Media
IKEA E-FOLDER SET IKEA IKEA LABORATORY IDEAS Budapest * HUNGARY  
SAVE AS WWF WWF WWF JUNG von MATT Hamburg * GERMANY GOSIGN
MEDIA
Hamburg
M&M'S FIND RED MARS M&M'S PROXIMITY CANADA * CANADA  
GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG von MATT Stockholm * SWEDEN CARAT
Stockholm
SAFE FOR WORK VOLKSWAGEN VOLKSWAGEN SIDE
ASSIST
GRABARZ & PARTNER Hamburg * GERMANY  
  B01 Best Use of Integrated Media
DATED PILLOWS PACIFIC BRANDS PILLOWS HAPPY SOLDIERS Sydney * AUSTRALIA MEDIACOM
Sydney
TUBES INTEGRATED CAMPAIGN K-SWISS SPORTS FOOTWEAR 72ANDSUNNY Los Angeles * USA  
SMALL BUSINESS SATURDAY AMERICAN EXPRESS AMERICAN EXPRESS DIGITAS Boston * USA  
WHAT'S YOUR NUMBER? BMW MINI MINI DRAFTFCB NEW ZEALAND
Auckland *
NEW ZEALAND  
SMOKE WWW.GLUCKLICHER-NICHTRAUCHER.DE ANTI-SMOKING-
SEMINARS
SERVICEPLAN
Munich
GERMANY MEDIAPLUS
Munich *
THE WORLDS
SIMPLEST
CHLAMYDIA TEST
RFSU HOME
CHLAMYDIA
TEST
NAKED COMMUNICATIONS
Stockholm *
SWEDEN MEC
SWEDEN
Stockholm
THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON * UNITED KINGDOM  
REPLAY SEASON 2 & 3 GATORADE SPORTS DRINK TBWACHIATDAY LA
Los Angeles *
USA OMD Chicago
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN
ERICKSON Bucharest *
ROMANIA UM ROMANIA
GALAXY READING MARS GALAXY     MEDIACOM
London *
WELCOME HOME T-MOBILE CONSUMER PAY AS
YOU GO
SAATCHI & SAATCHI London UNITED KINGDOM MEDIACOM
London *
REPUBLICA POPULAR DO CORINTHIANS NIKE CORINTHIANS F/NAZCA SAATCHI &
SAATCHI Sao Paulo *
BRAZIL  
CAMPAIGN PLACEMENT
FOR ANNA UND DIE LIEBE
McDONALD'S McCAFE TBWABERLIN * GERMANY HEYE OMD
Unterhaching
REVENGE ON CALLCENTERS & HELPDESKS RADIO 1 PEETERS & PICHAL MORTIERBRIGADE Brussels * BELGIUM  
WELCOME BACK T-MOBILE TELECOM
MUNICATIONS
SAATCHI & SAATCHI London * UNITED KINGDOM MEDIACOM London
FOLLOW THE GREEN LINE FIDELITY INVESTMENTS FIDELITY INVESTMENTS MEDIA CONTACTS Boston USA MPG Boston *
  C01 Fast Moving Consumer Goods
RAINY DAYS PEPSICO WALKERS     OMD UK London *
GOL OOOL COCA-COLA COCA-COLA 2010
WORLD CUP
JWT BRAZIL Sao Paulo * BRAZIL  
RUSH HOUR CINEMA COCA-COLA COCA-COLA OGILVY & MATHER
COLOMBIA Bogota *
COLOMBIA  
THE COWS DECIDE TINE FLAVOURED MILK DIST CREATIVE Oslo * NORWAY  
20 PERCENT MORE PROCTER & GAMBLE DURACELL     STARCOM
MEDIAVEST
GROUP San Juan *
BIG STAIN PROCTER & GAMBLE ARIEL SAATCHI & SAATCHI
GREAT WALL ADVERTISING
Guangzhou *
CHINA  
FIRST LIVE BEAUTY AD PROCTER & GAMBLE PANTENE GREY NEW YORK USA STARCOM
MEDIAVEST
GROUP Chicago
THE WORLD'S FIRST
NEWSPAPER ON 100% RECYCLED NEWSPRINT
L'OREAL GARNIER     LODESTAR
UM Mumbai *
SHARE THE JOY CAMPAIGN CADBURY DAIRY MILK DDB GROUP NEW
ZEALAND Auckland *
NEW ZEALAND CARAT NEW
ZEALAND Auckland
JUNK FOOD PACKAGING BOLTHOUSE FARMS BABY CARROTS CRISPIN PORTER +
BOGUSKY Boulder *
USA  
FASHION LAUNDRY PROCTER & GAMBLE ARIEL DETERGENT ACE SAATCHI &
SAATCHI Makati City *
THE PHILIPPINES  
  C02 Cars & Automotive Services
DON'T BLOG ABOUT THIS BMW PROTOTYPE CAR KKLD Berlin * GERMANY  
SMART: THINK - FAST - BUY! MERCEDES-BENZ SMART     MEC CHINA Beijing
THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON * UNITED KINGDOM  
TWEET RACE MERCEDES-BENZ AUTOMOBILE RAZORFISH New York * USA  
SCIROCCO CUP VOLKSWAGEN VOLKSWAGEN OGILVY BEIJING * CHINA  
WINNING THE SUPER BOWL VOLKSWAGEN VW PASSAT DEUTSCH INC. Los Angeles USA MEDIACOM New York *
PUNCHDUB VOLKSWAGEN AUTOMOBILE DEUTSCH INC. Los Angeles USA MEDIACOM New York *
THE WINTER
ADJUSTED OFFER
VOLKSWAGEN VW PASSAT 4MOTION DDB STOCKHOLM * SWEDEN MEDIACOM Stockholm
  C03 Other Consumer Products (including Durable Goods)
DATED PILLOWS PACIFIC BRANDS PILLOWS HAPPY SOLDIERS Sydney * AUSTRALIA MEDIACOM Sydney
WASHING TUNNEL LG ELECTRONICS WASHING MACHINE Y&R SOUTH AFRICA Johannesburg * SOUTH AFRICA MINDSHARE
SOUTH AFRICA
Johannesburg
QUIETEST DISHWASHER ARCELIK DISHWASHER     MINDSHARE
Istanbul *
SAMSUNG LED 3D TV SAMSUNG LED 3D TV MUSE AMSTERDAM THE NETHERLANDS STARCOM THE
NETHERLANDS
Amsterdam *
  C04 Financial Products & Services
YOU ARE THE BIG PICTURE AVIVA INSURANCE AMV.BBDO London UNITED KINGDOM ZENITH OPTIMEDIA WORLDWIDE London *
BREAK UP NATIONAL AUSTRALIA BANK BANKING CLEMENGER BBDO MELBOURNE * AUSTRALIA ZENITHOPTIMEDIA
AUSTRALIA Sydney
SHOCKING LITTLE BEASTS DKV HEALTH INSURANCE OGILVY FRANKFURT * GERMANY  
THE REFEREE?S
SUPPORTERS
TRANSPERUANA INSURANCE COMPANY MICRO INSURANCE QUORUM/NAZCA
SAATCHI & SAATCHI Lima *
PERU  
  C05 Commercial Public Services incl. Healthcare & Medical
PRIORITY TELEFONICA O2 UK O2 PRIORITY     ZENITHOPTIMEDIA
UK London *
THE LONGEST CALL EVER T-MOBILE CELLPHONE SERVICE CONILL SAATCHI & SAATCHI Torrance * USA  
WE MIXED INDIA! TATA SKY SATELLITE TV SERVICE     MAXUS Mumbai *
WELCOME HOME T-MOBILE CONSUMER PAY
AS YOU GO
SAATCHI & SAATCHI London UNITED KINGDOM MEDIACOM London *
  C06 Travel, Entertainment & Leisure
THE 250KM WAVE KYUSHU RAILWAY COMPANY KYUSHU BULLET
TRAIN
DENTSU Tokyo * JAPAN  
TOUCH THE SUN EMBRATUR BRAZILIAN
TOURISM BOARD
ARTPLAN Rio de Janeiro * BRAZIL  
UNEXPECTED LUGGAGE SPANAIR CHRISTMAS
CAMPAIGN
SHACKLETON Madrid * SPAIN  
MAKING TRACKS TOURISM AUSTRALIA TOURISM DDB Sydney * AUSTRALIA  
  C07 Retail and E-Commerce, including Restaurants
HOMEPLUS SUBWAY VIRTUAL STORE TESCO RETAIL CHEIL WORLDWIDE Seoul * KOREA  
100 EGOS CAMPAIGN DANSHAR HAIRCARE DRAFTFCB + SHIMONI
FINKELSTEIN BARKI Tel Aviv *
ISRAEL  
BOOKS FRESHENERS 100 000 BOOKS CHAIN OF
BOOKSTORES
VOSKHOD Yekaterinburg * RUSSIA  
THE ROTISSERIE CHANNEL CARA OPERATIONS SWISS CHALET
RESTAURANT
BBDO CANADA Toronto * CANADA MEC Toronto
  C08 Publications & Media
NEWSPAPER IN THE SKY THE ASAHI SHIMBUN COMPANY THE ASAHI SHIMBUN DENTSU KANSAI Osaka * JAPAN  
HEARTBREAKER<3 KAIZERS ORCHESTRA ORCHESTRA ANORAK Oslo NORWAY STARCOM
NORWAY Oslo *
THE VOICELESS CAMPAIGN THE ZIMBABWEAN NEWSPAPER TBWAHUNTLASCARIS JOHANNESBURG * SOUTH AFRICA  
  C10 Corporate Image & Information
LEAKING POWER OUTLETS RHEINISCH WESTFALISCHES ELEKTRIZITATSWERK SUSTAINABLE
ENERGY WEBSITE
JUNG von MATT Hamburg * GERMANY  
POWERING THE FUTURE SHELL SHELL JWT NEW YORK USA MEDIACOM New York *
ONE LAPTOP PER CHILD TELSTRA TELSTRA BRAND     OMD Sydney *
SOLES WITH SOULS J.K. TYRE & INDUSTRIES JK TYRE CONTRACT ADVERTISING
INDIA Gurgaon *
INDIA  
BILLBOARDS TO BAGS CADBURY COMMONWEALTH
GAMES
DDB GROUP NEW
ZEALAND Auckland *
NEW ZEALAND M2M Auckland
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20.06.2011


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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