08 декабря 2016 г.

Шорт-лист в категории PR Lions

Title Advertiser/Client Product/Service Entrant Company Country
  A01 Consumer Goods, including FMCG and Household Products
FUEL UP TO PLAY 60 NATIONAL DAIRY COUNCIL MILK PRODUCTS EDELMAN Chicago USA
SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO Tokyo JAPAN
SHAVE SUTRA PROCTER & GAMBLE GILLETTE BBDO INDIA Mumbai INDIA
DM50 DR MARTENS BOOTS EXPOSURE PROMOTIONS London UNITED KINGDOM
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON Bucharest ROMANIA
PEPSI REFRESH PROJECT PEPSICO SOFT DRINK WEBER SHANDWICK Washington USA
RESCUING MEISO RUNNERS ADIDAS RUNNING SHOES BLUECURRENT JAPAN Tokyo JAPAN
CHOCOGRAPHY KRAFT FOODS SWEDEN MARABOU CHOCOLATE PRIME PR Stockholm SWEDEN
DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA
D.I.Y STREET BASKETBALL PEPSICO GATORADE DDB CHINA GROUP Shanghai CHINA
  A02 Healthcare and Services
UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER MARKETING PHARMACEUTICAL COMPANY HILL & KNOWLTON London UNITED KINGDOM
  A03 Automotive and Transport
TRAMP A BENZ DAIMLER MERCEDES-BENZ JUNG von MATT Hamburg GERMANY
LIVE EVERY LITRE HONDA HONDA CR-V GREY LONDON UNITED KINGDOM
  A04 Media, Arts and Entertainment
GARAGE TOUR PLAYBOY MAGAZINE GREY ARGENTINA Buenos Aires ARGENTINA
DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING AGENCY Oslo NORWAY
WEEKDAY TICKETS THE ROYAL OPERA MANON DDB STOCKHOLM SWEDEN
  A05 Travel, Tourism & Leisure
YOU KNOW WHAT KULULA.COM AIRLINE ATMOSPHERE COMMUNICATIONS Cape Town SOUTH AFRICA
UNEXPECTED LUGGAGE SPANAIR CHRISTMAS CAMPAIGN SHACKLETON Madrid SPAIN
  A06 Retail and E-commerce, including Restaurants
SHORT AND TWEET KFC COLONEL'S SCHOLARS PROGRAM WEBER SHANDWICK Chicago USA
  A07 Financial Services, incl. Investor Relations and Corporate Finance
BREAK UP NATIONAL AUSTRALIA BANK BANKING CLEMENGER BBDO MELBOURNE AUSTRALIA
GIVE 100 TL GET 125 TL BACK PRIVATE PENSION SYSTEM INSURANCE LEO BURNETT ISTANBUL TURKEY
  A08 Technology and Manufacturing
SAMSUNG SMILE INDEX SAMSUNG DIGITAL CAMERAS TRAKTOR Vienna AUSTRIA
THE ROCKET PROJECT SONY ELECTRONICS VAIO 180LA Santa Monica USA
MR LEE, TAILOR TO SUPERHEROES AND VILLAINS SONY PLAYSTATION DC UNIVERSE ONLINE LEO BURNETT IBERIA Madrid SPAIN
PARALLEL LINES PHILIPS TELEVISIONS ONEVOICE London UNITED KINGDOM
WATSON IBM IBM OGILVY & MATHER New York USA
ART ON ELECTRICAL BOXES FORTUM ENERGY COMPANY GARBERGS Stockholm SWEDEN
REALITY BILLBOARD YELLOW PAGES IMAGE CAMPAIGN SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
  A09 Charity and Not for Profit
2 MINUTE SILENCE THE ROYAL BRITISH LEGION THE 2010 POPPY APPEAL BURSON-MARSTELLER London UNITED KINGDOM
UNDERHEARD IN NEW YORK NEW YORK CITY RESCUE MISSION HOMELESSNESS AWARENESS BBH New York USA
SILHOUETTES IN MEMORIAM AMIA JEWISH COMMUNITY CENTRE OGILVY ARGENTINA Buenos Aires ARGENTINA
DIGITAL DEATH KEEP A CHILD ALIVE AIDS AWARENESS TBWA\CHIAT\DAY New York USA
YOUNGEST HIGHEST ROMANIAN ALTITUDE MOUNTAIN SPORTS CLUB EXPEDITION WEBSTYLER Bucharest ROMANIA
  A10 Corporate Communication
WAKE UP THE TOWN PHILIPS WAKE-UP LIGHT ONEVOICE London UNITED KINGDOM
THE WORLD'S SMALLEST MULTINATIONAL SERVCORP SERVICED & VIRTUAL OFFICES THE HALLWAY Redfern AUSTRALIA
BILLBOARDS TO BAGS CADBURY COMMONWEALTH GAMES DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BUSUU BUSUU.COM LANGUAGE LEARNING COMMUNITY LA DESPENSA INGREDIENTES CREATIVOS Madrid SPAIN
  A11 Public Affairs
KOSOVO - THE YOUNG EUROPEANS GOVERNMENT OF KOSOVO NATIONAL BRANDING BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
SHINE A LIGHT ON OPPORTUNITY DURAND ACADEMY STATE EDUCATION (SCHOOL) POLITICAL LOBBYING & MEDIA RELATIONS (PLMR) London UNITED KINGDOM
  A12 Public Sector
CHENGDU PAMBASSADOR CHENGDU GOVERNMENT GLOBAL SEARCH FOR PAMBASSADOR CHENG DU APEX OGILVY BRAND MARKETING CONSULTING CHINA
SALUTE TRAINER JAPAN MARITIME SELF DEFENSE FORCES ARMED FORCES RECRUITMENT HAKUHODO Tokyo JAPAN
ART ON THE CROSSWALK CURITIBA CITY HALL ROAD SAFETY MASTER Curitiba BRAZIL
  A13 Internal Communications
INSIDE OUT SHANGRI-LA HOTELS AND RESORTS INTERNAL COMMUNICATIONS OGILVY & MATHER Hong Kong HONG KONG
THE OUTSTANDING COMPETITOR ALLIANZ UK EMPLOYEE COMMUNICATION PRISM London UNITED KINGDOM
  A14 Corporate Responsibility
TXTNG & DRIVING... IT CAN WAIT AT&T AT&T AT&T Dallas USA
NAVER TALENT DONATION NHN DONATION CAMPAIGN NHN CORPORATION Seongnam KOREA
SMALL BUSINESS SATURDAY AMERICAN EXPRESS AMERICAN EXPRESS DIGITAS Boston USA
TAXI DRIVERS' UNIVERSITY GM COLMOTORES CHEVROLET SANCHO BBDO Bogota COLOMBIA
THE BEST EXCUSE EVER ANHEUSER-BUSCH INBEV ALCOHOL DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires ARGENTINA
THE RAINBOW PROJECT ASIAN TIGERS MOVING COMPANY JWT SHANGHAI CHINA
  A15 Environmental PR
A NEW WARRIOR GREENPEACE RAINBOW WARRIOR WEBSITE DDB PARIS FRANCE
  A16 Crisis and Issue Management
NOT SO EASY IN THE BIG EASY NEW ORLEANS CONVENTION & VISITORS BUREAU GULF OIL SPILL CRISIS CAMPAIGN WEBER SHANDWICK New York USA
THE NEW AFLAC DUCK VOICE AFLAC INSURANCE THE KAPLAN THALER GROUP New York USA
  B01 Best Use of Digital PR
UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER MARKETING PHARMACEUTICAL COMPANY HILL & KNOWLTON London UNITED KINGDOM
A NEW WARRIOR GREENPEACE RAINBOW WARRIOR WEBSITE DDB PARIS FRANCE
LIVING CHRISTMAS CARDS THE SWEDISH POST DIGITAL POSTCARD AKESTAM HOLST Stockholm SWEDEN
PHOTOSHOOTING WWF SIBIRIAN TIGER PROTECTION LEO BURNETT MOSCOW Moscow RUSSIA
  B02 Best Use of Social Media
SOCIALPEACE RIO DE JANEIRO STATE GOVERNMENT PUBLIC POLICY INITIATIVES FSB COMUNICACOES Rio de Janeiro BRAZIL
KLM SURPRISE KLM AIRLINE BOONDOGGLE Amsterdam THE NETHERLANDS
UNDERHEARD IN NEW YORK NEW YORK CITY RESCUE MISSION HOMELESSNESS AWARENESS BBH New York USA
REAR VIEW GIRLS LEVI STRAUSS & CO CURVE ID JEANS COLENSO BBDO Auckland NEW ZEALAND
STREET ART VIEW RED BULL GOOGLE STREET VIEW LODUCCA Sao Paulo BRAZIL
FAKE IT ALL BRAND PROTECTION GROUP ANTI-COUNTERFEIT AWARENESS LEO BURNETT BEIRUT LEBANON
ONE WINE, 1000 CONVERSATIONS FONDO VITIVINICOLA DE MENDOZA WINE BBDO ARGENTINA Buenos Aires ARGENTINA
DIGITAL DEATH KEEP A CHILD ALIVE AIDS AWARENESS TBWA\CHIAT\DAY New York USA
SKANKPLAY SKANK SKANK'S NEWEST SONG DONTRYTHIS Sao Paulo BRAZIL
FLIP YOUR PROFILE CISCO CONSUMER PRODUCTS FLIP VIDEO DDB SINGAPORE SINGAPORE
SPANAIR AND THE VOLCANIC ASH CRISIS SPANAIR VOLCANIC ASH CRISIS SHACKLETON Madrid SPAIN
PRESERVE CRUCITAS PRESERVE PLANET TWITTER BIRD HOUSE RAPP San Jose COSTA RICA
  B03 Best Use of Live Events, Stunts and or Celebrity Endorsement
REVELATIONS SAMSUNG ELECTRONICS SAMSUNG 9000 SERIES LED TV HENRY CONSEIL Paris FRANCE
KINECT LAUNCH MICROSOFT KINECT FOR XBOX 360 EDELMAN New York USA
THE 250KM WAVE KYUSHU RAILWAY COMPANY BULLET TRAIN DENTSU Tokyo JAPAN
THE MESSIAH ADIDAS ADIDAS FOOTBALL TBWA\LONDON UNITED KINGDOM
WATSON IBM IBM OGILVY & MATHER New York USA
BAVARIA DUTCHDRESS BAVARIA BEER SELMORE CREATIVE AGENCY Amsterdam THE NETHERLANDS
SAVE THE BEACH HOTEL GMODELO EUROPA CORONA BEER JWT Madrid SPAIN
DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING AGENCY Oslo NORWAY
WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA
DESPAIR WHIRLPOOL GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB AUTISM AWARENESS LEO BURNETT Hong Kong HONG KONG
ANGINA MONOLOGUES THE BRITISH HEART FOUNDATION HEART DESEASE AWARENESS GREY LONDON UNITED KINGDOM
WOMEN FOR SALE ATZUM TASK FORCE ON HUMAN TRAFFICKING SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
SPOKES ANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION WILDLIFE CONSERVATION AWARENESS DDB CHINA GROUP Shanghai CHINA
  B04 Best use of Broadcast
SILENT NATIONAL ANTHEM RELIANCE MEDIA WORKS CINEMAS MUDRA COMMUNICATIONS Mumbai INDIA
GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
  B05 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA DOLE JAPAN LAKATAN BANANAS DENTSU Y&R Tokyo JAPAN
THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICO
  B06 Best Launch or Re-launch
SHAVE SUTRA PROCTER & GAMBLE GILLETTE BBDO INDIA Mumbai INDIA
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON Bucharest ROMANIA
WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA
  B07 Best Use of Media Relations
SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM Dallas USA
BREAK UP NATIONAL AUSTRALIA BANK BANKING CLEMENGER BBDO MELBOURNE AUSTRALIA
THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON UNITED KINGDOM
SHINE A LIGHT ON OPPORTUNITY DURAND ACADEMY STATE EDUCATION (SCHOOL) POLITICAL LOBBYING & MEDIA RELATIONS (PLMR) London UNITED KINGDOM
DM50 DR MARTENS BOOTS EXPOSURE PROMOTIONS London UNITED KINGDOM
  C01 Best Integrated Campaign Led by PR
2 MINUTE SILENCE THE ROYAL BRITISH LEGION THE 2010 POPPY APPEAL BURSON-MARSTELLER London UNITED KINGDOM
SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM Dallas USA
MOHAWK ZOO CHALLENGE MOHAWK FLOORING SMARTSTRAND CARPET INTERMARK GROUP Birmingham USA
DECODE JAY-Z WITH BING BING/JAY-Z DECODE JAY-Z WITH BING DROGA5 New York USA
FAKE IT ALL BRAND PROTECTION GROUP ANTI-COUNTERFEIT AWARENESS LEO BURNETT BEIRUT LEBANON
WATSON IBM IBM OGILVY & MATHER New York USA
FOOD FOR THOUGHT ENTEGA RENEWABLE ENERGY DDB TRIBAL GROUP Berlin GERMANY
ANGINA MONOLOGUES THE BRITISH HEART FOUNDATION HEART DESEASE AWARENESS GREY LONDON UNITED KINGDOM
WOMEN FOR SALE ATZUM TASK FORCE ON HUMAN TRAFFICKING SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL
  C02 Best International PR Campaign
I SWIM WITH MARCOS UNITED NATIONS POVERTY AWARENESS PAGES BBDO Santo Domingo DOMINICAN REPUBLIC
VAC FROM THE SEA ELECTROLUX GREEN RANGE VACUUM CLEANERS PRIME PR Stockholm SWEDEN
20.06.2011


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
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2012
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2011
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22.11
18.11
11.11
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13.09
05.07
30.06
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