05 декабря 2016 г.

Шорт-лист в категории Mobile Lions

Title Advertiser/Client Product/Service Entrant Company Country
A01 Activation by Location or Proximity
BACKSEAT DRIVER
TOYOTA MOTOR SALES AND MARKETING / TOYTOYOTA
PARTY Tokyo JAPAN
KID RESCUE
TELEFONICA/TELEFONICA TELECOM / CHARITY APP
Y&R COLOMBIA Bogota COLOMBIA
RAPID RESCUE
SINGAPORE RED CROSS SOCIETY / SINGAPORE RED CROSS SOCIETY
JWT/XM SINGAPORE SINGAPORE
STORIES UNBOUND
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
HIJACK
ALIAS / MEAT PACK
4 AM SAATCHI & SAATCHI Guatemala GUATEMALA
A02 Augmented Mobile Experience
TINEMILK APP
TINE / TINEMILK
TRY/APT ADVERTISING AGENCY Oslo NORWAY
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
LIFE OF GEORGE
LEGO / LIFE OF GEORGE
HELLO MONDAY Copenhagen DENMARK
MOBILE MEDIC
AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
BAND-AID MAGIC VISION
JOHNSON & JOHNSON / BAND-AID
JWT NEW YORK USA
A03 Use of Multiple Screens or Networked Mobile Technology
WALKERS KILL COUNT
FOX INTERNATIONAL CHANNELS / THE WALKING DEAD
RED BEE MEDIA London UNITED KINGDOM
PICK N PLAY
McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES
DDB STOCKHOLM SWEDEN
FREE THROWS LIKE DIRK
ING-DIBA / DIRECT BANKING
AGENTA AGENCYGROUP Munster GERMANY
CHOK! CHOK! CHOK!
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
CHEVY GAME TIME
CHEVROLET / CHEVROLET
GOODBY SILVERSTEIN & PARTNERS San Francisco USA
A04 Use of Innovative Technology for mobile
DANCE CAM
MICROSOFT XBOX / DANCE CENTRAL 2
AKQA New York USA
WAKE UP
VAESA / AUDI / FATIGUE DETECTION SYSTEM
DDB SPAIN Madrid SPAIN
THE PINCH BANNER
OPTICANA / EYEWEAR
McCANN ERICKSON ISRAEL Tel Aviv ISRAEL
TIPOFF
CORLISON / OKAMOTO CONDOMS
TBWA\GROUP SINGAPORE SINGAPORE
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEYFREE LOGIN
FORD / KEYFREE SYSTEM
OGILVY FRANCE Paris FRANCE
THE SOUND OF FOOTBALL
PEPSICO/CARLSBERG / PEPSI
AKESTAM HOLST Stockholm SWEDEN
NIKE+ FUELBAND
NIKE / NIKE+ FUELBAND
R/GA New York USA
HAPPINESS REFILL
THE COCA-COLA COMPANY / COCA-COLA
OGILVY BRASIL Sao Paulo BRAZIL
B01 Products
THE PIZZANANNY
DR. AUGUST OETKER NAHRUNGSMITTEL / RISTORANTE
BBDO GERMANY Dusseldorf GERMANY
PICK N PLAY
McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES
DDB STOCKHOLM SWEDEN
WINDOWS PHONE MOBILE DEMO TAKEOVER
MICROSOFT / WINDOWS PHONE 7.5
ICONMOBILE Seattle USA
ADIDAS X GIANTS: DIGITAL TRYOUT
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA HAKUHODO Tokyo JAPAN
B04 Entertainment, Lifestyle and Leisure
AKB48 on Google+
AKB48 / AKB48
GROUND Tokyo JAPAN
B06 Charities, Not for Profit and Public Information
DRAG HIM AWAY
NATIONAL CENTRE FOR DOMESTIC VIOLENCE / NATIONAL CENTRE FOR DOMESTIC VIOLENCE
JWT LONDON UNITED KINGDOM
C01 Products
VOLVO ON CALL
VOLVO CARS CORPORATION / VOLVO ON CALL
MOBIENTO Stockholm SWEDEN
PRINGLES CRUNCH BAND
PROCTER & GAMBLE / PRINGLES
CP+B Gothenburg SWEDEN
LACTA MOBILE APP
KRAFT FOODS / LACTA
OGILVYONE WORLDWIDE ATHENS GREECE
TIPOFF
CORLISON / OKAMOTO CONDOMS
TBWA\GROUP SINGAPORE SINGAPORE
LIFE OF GEORGE
LEGO / LIFE OF GEORGE
HELLO MONDAY Copenhagen DENMARK
GOLF STORY GAME
VOLKSWAGEN / VW GOLF
DDB GROUP BELGIUM Brussels BELGIUM
SIRI: OPEL’S NEW SHOWGIRL
ADAM OPEL / OPEL SIRI APP
SCHOLZ & FRIENDS Hamburg GERMANY
ADIDAS X GIANTS: DIGITAL TRYOUT
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA HAKUHODO Tokyo JAPAN
HIJACK
ALIAS / MEAT PACK
4 AM SAATCHI & SAATCHI Guatemala GUATEMALA
C02 Services
RIMI PLUSS
RIMI / RIMI PLUSS
McCANN NORWAY Oslo NORWAY
FILE SHARE PRINTER
FUJI XEROX / FILE SHARE PRINTER APP
DENTSU Tokyo JAPAN
GOOGLE WALLET
GOOGLE / GOOGLE WALLET
R/GA New York USA
C03 News, Weather and Media
PARKING DOUCHE
THE VILLAGE / THE-VILLAGE.RU (ON-LINE CITY GUIDE)
LOOK AT ME Moscow RUSSIA
C04 Entertainment, Lifestyle and Leisure
AUTODANCE
UBISOFT / VIDEO GAME
CP+B Gothenburg SWEDEN
STREET TAG
CHANNEL 4 / STREET SUMMER
BROTHERS AND SISTERS London UNITED KINGDOM
FHM MOVIE APP
ALL TYPE MEDIA / ALL TYPE MEDIA
INTERONE Munich GERMANY
MEDIDA CERTA
TV GLOBO / FANTASTICO - MEDIDA CERTA
GLOBO COMUNICACAO E PARTICIPACOES Rio de Janeiro BRAZIL
MTV UNDER THE THUMB
VIACOM MTV INTERNATIONAL MEDIA NETWORKS / MOBILE APPLICATION
AKQA London UNITED KINGDOM
C05 Social Media
CNN IREPORT
NOKIA / CNN WINDOWS APP - IREPORT
TURNER BROADCASTING SYSTEM Atlanta USA
C06 Charities, Not for Profit and Public Information
LRA CRISIS TRACKER
INVISIBLE CHILDREN / LRA CRISIS TRACKER
DIGITARIA San Diego USA
PAIN SQUAD
THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP
CUNDARI Toronto CANADA
KID RESCUE
TELEFONICA/TELEFONICA TELECOM / CHARITY APP
Y&R COLOMBIA Bogota COLOMBIA
D01 Tablets and Other Devices
DICKENS DARK LONDON
MUSEUM OF LONDON / DICKENS AND LONDON EXHIBITION
BROTHERS AND SISTERS London UNITED KINGDOM
POINT AND FLY
SCANDINAVIAN AIRLINES / TRAVEL
CP+B Gothenburg SWEDEN
BEATING FACTS
FRAUEN GEGEN GEWALT / BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
PLAN.NET Munich GERMANY
MSD SKETCHBOOK APP
MSD MERCK SHARP & DOHME CHIBRET / MEDICAL SCIENCE
FUTURECOM INTERACTIVE Zurich SWITZERLAND
PIZZA HERO
DOMINO'S / DOMINO'S
CRISPIN PORTER + BOGUSKY Boulder USA
FAKE AD
BRADESCO SEGUROS / BRADESCO SEGURO AUTO
ALMAPBBDO Sao Paulo BRAZIL
DRIVE IT LIKE YOU HATE IT RE-IMAGINED
GOOGLE / DISPLAY ADVERTISING
GROW INTERACTIVE Norfolk USA
PACK YOUR HBO
HBO / HBO
BBDO NEW YORK USA
E01 Products
BACKSEAT DRIVER
TOYOTA MOTOR SALES AND MARKETING / TOYTOYOTA
PARTY Tokyo JAPAN
THE ESCAPE IAD
INTEL / 2ND GENERATION INTEL CORE PROCESSORS
ANSIBLE MOBILE New York USA
PICK N PLAY
McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES
DDB STOCKHOLM SWEDEN
TORI 500
LEXUS / LEXUS GS
TEAM ONE El Segundo USA
LIFE OF GEORGE
LEGO / LIFE OF GEORGE
HELLO MONDAY Copenhagen DENMARK
CAPTAINS CONQUEST
DIAGEO / CAPTAIN MORGAN ORIGINAL SPICED RUM
ANOMALY New York USA
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
E04 Charities, Not for Profit and Public Information
PAIN SQUAD
THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP
CUNDARI Toronto CANADA
F01 Products
THE ESCAPE IAD
INTEL / 2ND GENERATION INTEL CORE PROCESSORS
ANSIBLE MOBILE New York USA
MYSTERY AD
NOKIA / LUMIA 800
YOC Berlin GERMANY
DIRTY
NIVEA / VISAGE Q10
AGENCIACLICK ISOBAR Sao Paulo BRAZIL
HILLTOP RE-IMAGINED FOR COCA-COLA
GOOGLE / DISPLAY ADVERTISING
GROW INTERACTIVE Norfolk USA
F02 Services
REAL LIFE WITH VIRTUAL WALLET
PNC BANK / VIRTUAL WALLET
DEUTSCH INC. New York USA
F05 Charities, Not for Profit and Public Information
BEATING FACTS
FRAUEN GEGEN GEWALT / BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
PLAN.NET Munich GERMANY
G01 Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
SMS IS KING!
SITUATION STOCKHOLM / MAGAZINE
MOBIENTO Stockholm SWEDEN
PENNIES FOR LIFE
THE MICROLOAN FOUNDATION / CHARITY
DLKW LOWE London UNITED KINGDOM
H01 Best Integrated Campaign Led by Mobile
THE BUD ICE COLD INDEX
BUDWEISER / BUD ICE COLD
DDB UK London UNITED KINGDOM
McDONALD'S COIN HUNTERS
McDONALD'S / COINOFFERS
DDB COPENHAGEN DENMARK
CHOK! CHOK! CHOK!
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
AMNESTY-SLIDE TO UNLOCK
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
GARBERGS Stockholm SWEDEN
MOVE TO THE BEAT
COCA-COLA / COCA-COLA
MOVEMENT London UNITED KINGDOM
BE THE COACH
SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL
OGILVY CAPE TOWN SOUTH AFRICA
GOLF STORY GAME
VOLKSWAGEN / VW GOLF
DDB GROUP BELGIUM Brussels BELGIUM
I01 Interface & Navigation
DIGITAL SHOWROOMS
VOLKSWAGEN / FLEET
DDB UK London UNITED KINGDOM
CHOOSE YOUR FLIGHT
JORDAN BRAND, A DIVISION OF NIKE / AJ2012
BLAST RADIUS Vancouver CANADA
TRAM SIGHTSEEING APP
VASTTRAFIK / TRAM SIGHTSEEING APP
FORSMAN & BODENFORS Gothenburg SWEDEN
ROCK 'N' SCROLL
VOLKSWAGEN / VOLKSWAGEN BEETLE
DDB TRIBAL GROUP Berlin GERMANY
THE 360? NS ROYAL WAITING ROOMS
NS (DUTCH RAILWAY) / THE ROYAL WAITING ROOMS
XS2THEWORLD Amsterdam THE NETHERLANDS
I02 Best Visual Design/Aesthetic
CAPTAINS CONQUEST
DIAGEO / CAPTAIN MORGAN ORIGINAL SPICED RUM
ANOMALY New York USA
GAGOSIAN
GAGOSIAN GALLERY / GAGOSIAN
@radical.media New York USA
STING 25
KSM / STING 25
@radical.media New York USA
RECOLLECTIONS
SIEMENS / IPAD APPLICATION
CONRAD CAINE Munich GERMANY
I03 Best User Experience
VOLVO ON CALL
VOLVO CARS CORPORATION / VOLVO ON CALL
MOBIENTO Stockholm SWEDEN
TRAM SIGHTSEEING APP
VASTTRAFIK / TRAM SIGHTSEEING APP
FORSMAN & BODENFORS Gothenburg SWEDEN
PAIN SQUAD
THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP
CUNDARI Toronto CANADA
HILLTOP RE-IMAGINED FOR COCA-COLA
GOOGLE / DISPLAY ADVERTISING
GROW INTERACTIVE Norfolk USA
VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NIKE+ FUELBAND
NIKE / NIKE+ FUELBAND
R/GA New York USA
HAPPINESS REFILL
THE COCA-COLA COMPANY / COCA-COLA
OGILVY BRASIL Sao Paulo BRAZIL
18.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
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2012
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19.10
26.09
27.06
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2011
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2010
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2009
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