10 декабря 2016 г.

EPICA D'OR (GRAND PRIX)



Agency (city): Midttrafik Kommunikation + Thomas Falkenberg

Copywriter(s): Thomas Falkenberg

Production Company (& City): M2Film, Aarhus

Film Director(s): Marc Wilkins/RARE

Production Company Producer(s): Jan P & Ronni Madsen

Short explanation

Taking the bus is cool again.



Agency (city): DDB Helsinki

Creative Director(s): Vesa Tujunen

Copywriter(s): Vesa Tujunen

Art Director(s): Jukka Mannio

Photographer(s): Marjo Tokkari

Illustrator(s): Fake Graphics

Graphic Design: Antti Salminen

Short explanation

Print ads for promoting McDonald's Large Coffee. Morning version and Day version published in the few biggest newspapers in Finland.




The Microloan Foundation, "Pennies for Life"
Agency (city): DLKW LOWE, London

Creative Director(s): Greg Delaney

Copywriter(s): Richard J Warren

Art Director(s): Paul Hancock

Photographer(s): Oli Kellett

Agency Producer(s): Ally Dean

ART DESIGNER: Mikko Timonen

Account Supervisor: Anders Bothen

Account Manager: Anna Levegard

MEDIA AGENCY: Mindshare

MUSIC: Music Super Service

Advertiser's Supervisor: Bengt Junemo

Short explanation

The MicroLoan Foundation is a charity that helps women in Africa to set up their own small businesses. Our campaign is called 'Pennies for Life'.
On a digital poster site, we created unfinished portraits of African women, made of pennies.
Then we invited people to complete each picture by texting a donation. As soon as it arrived, the money dropped into place on the screen. Donors got a personal 'thank you' on the poster, and a credit on our microsite. And, from one poster site, in its first weekend, 21 women who had nothing now have their own small businesses.

Description

The MicroLoan Foundation is a responsible and non-profit UK microfinance charity that provides microfinance (small loans of on average ?70), business education and ongoing mentoring support to impoverished women in sub-Saharan Africa. This provides them with a "hand-up not a hand out" so they can develop self-sustainable livelihoods for themselves and their families, and work their own way out of poverty. 99% of the loans are repaid and then recycled in full to help more women year after year.




Agency (city): Leo Burnett Detroit

Creative Director(s): Peter McHugh, Glen Hilzinger, Bob Veasey

Copywriter(s): Glen Hilzinger, Rob Thiemann, Mike Davis

Art Director(s): Bob Veasey, Derek Tent

Agency Producer(s): Jennie Hochthanner

Short explanation

Troy, Michigan couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. Using reverse psychology, we posed as a political group and posted signs around town that said, “Vote to close Troy Library Aug 2, book burning party Aug 5.” We invited everyone to our Facebook page, adding Twitter, Foursquare, want ads, flyers and more to drive engagement. The campaign became international news as outcry over the idea of burning the library’s books drowned out the opposition and galvanized support for the library - which won by a landslide.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2012
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10.09
2011
развернуть
2010
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