Agency (city): DDB DM9JaymeSyfu
Creative Director(s): Merlee Jayme, Eugene Demata
Copywriter(s): Aste Gutierrez
Art Director(s): Biboy Royong, Buboy Paguio
Production Company (& City): Tower of Doom
Agency Producer(s): Carlo Perlas
Programmer(s): Buboy Paguio
Gabriela 'Bury the Past' project is an integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search 'Scandal'.
In tandem with further Search Engine Optimization, this would bury scandal video sites deep in search results, making them harder to find for sex scandal video searches.
The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook.
Gabriela, one of the world's foremost advocates of women's rights, wanted to help these victims start anew.