03 декабря 2016 г.

Победители в номинации Public Interest



Agency (city): Wander (Los Angeles)

Creative Director(s): Max Joseph

Copywriter(s): Max Joseph

Art Director(s): Max Joseph

Production Company (& City): Wander (Los Angeles)

Film Director(s): Max Joseph

Production Company Producer(s): Aaron Weber

Agency Producer(s): Aaron Weber

Media: Tone Helene Angsund (Starcom)

Media: Camilla Halleraker (Starcom)

Short explanation

This video shows the viewer how easy it is to do something good by showing them exactly what they are not going to do. You are not going to quit your job, head into the rainforest and lead an epic battle between the indigenous tribal people and the evil loggers - but it is sure fun to see someone try!

Description

You don't have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! Shop for Rainforest Alliance Certified products here: http://ow.ly/dKlao.

The Rainforest Alliance is a nonprofit conservation organization that holds Charity Navigator's highest rating of Four Stars: http://ow.ly/ekYUy.

What's behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability -- environmental protection, social equity and economic viability -- and farms are evaluated by independent, third-party auditors. Learn more about Rainforest Alliance Certification and its impacts here: http://ow.ly/ekYOW.



Agency (city): BBDO Proximity Duesseldorf GmbH

Creative Director(s): Michael Plueckhahn

Copywriter(s): Dominique Becker

Art Director(s): Sven Knaebel

Photographer(s): Robert Eikelpoth

Short explanation

Some countries like Iraq, Egypt, Eritrea or Sudan are still practising capital punishment by hanging. The decision of life or death is frequently based on the arbitrariness of state leaders.

The international print campaign "Hangman" by IGFM (ISHR) aims to raise awareness of these grievances with striking posters at major airports. According to the principle of the popular game "Hangman", the campaign makes it clear how easy it can be to help. Each observer will be challenged to finish the Hangman game before it is finally too late – by donating $, €, ? or ? via text message.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2011
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