26 июня 2017 г.

Победители в номинации Recreation & Leisure



Agency (city): TBWA\PARIS

Creative Director(s): Philippe Simonet, Eric Holden, Remi Noel

Copywriter(s): Benoit Leroux

Art Director(s): Philippe Taroux

Production Company (& City): Stink Paris

Film Director(s): Emma Luchini

Production Company Producer(s): Greg Panteix

Agency Producer(s): Virginie Chalard, Maxime Boiron

Art buyer: Caroline Agne

Account Supervisor: Pelle Holm

Account manager: Tina de Geer

Retouch: Roland Lindgren

Client's Supervisor: Elenor Wolgers

Short explanation

This clip promoting the french exploitation company UGC shows the impossibility to include all the emotions in a single movie feature, hence the interest for UGC to provide the largest possible selection of movies in order to offer the audience the widest range of emotions, all year long. The clip begins with a classical encounter scene between a woman and a man. As the woman gets closer to the man, we can hear the director's voice giving indications to the actress, asking for contradictory emotions. The actress' face gets deformed in all directions. On the set, the technicians are also trying to follow the emotions played by the comedians. When the director asks his assistant what he thinks of the scene they just shot, his face also passes through a wide range of contradictory expressions.

Description

This clip promoting the french exploitation company UGC shows the impossibility to include all the emotions in a single movie feature, hence the interest for UGC to provide the largest possible selection of movies in order to offer the audience the widest range of emotions, all year long. The clip begins with a classical encounter scene between a woman and a man. As the woman gets closer to the man, we can hear the director's voice giving indications to the actress, asking for contradictory emotions. The actress' face gets deformed in all directions. On the set, the technicians are also trying to follow the emotions played by the comedians. When the director asks his assistant what he thinks of the scene they just shot, his face also passes through a wide range of contradictory expressions.



Agency (city): Lowe/SSP3 Colombia

Creative Director(s): Gustavo Marioni / Carlos Camacho

Copywriter(s): Mario Lagos

Art Director(s): Andres Lancheros / Sebastian Pelaez / Guillermo Siachoque

Short explanation

Aiming to develop literacy levels in Colombia, Colsubsidio launches a campaign that invites all the people to exchange books in their libraries. Under the concept: "Come with a story and leave with another", Lowe/SSP3 creates Snow White and Sherlock Holmes, Harry Potter and Troy, and Little Red Riding Hood and Moby Dick.

Description

Come with a story and leave with another.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2011
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