11 декабря 2016 г.

Победители в номинации Homes, Furnishings & Appliances



Agency (city): adam&eveDDB London

Creative Director(s): Ben Priest, Ben Tollett, Emer Stamp

Copywriter(s): John Long, Matt Gay

Art Director(s): John Long, Matt Gay

Production Company (& City): Blink, London

Film Director(s): Dougal Wilson

Production Company Producer(s): Ben Link

Agency Producer(s): Matt Craigie

Short explanation

This story follows a boy in the days leading up to Christmas Day. We see him wishing time away as he waits for the big day to arrive. But when he wakes on Christmas morning he ignores his own presents, and gets a gift he has crudely wrapped from his wardrobe. We finally realise that he has been excitedly waiting to give the perfect gift to his parents. We see a super which reads 'For gifts you can't wait to give'.

Description

Christmas



Agency (city): DDB Tribal Berlin

Creative Director(s): Bastian Meneses von Arnim, Daniel Bodeker

Copywriter(s): Daniel Bodeker, Mario Loncar

Art Director(s): Veit Moeller, Mario Loncar

Photographer(s): Szymon Plewa

Digital Artwork: Post Production/ Graphic: Michail Paderin

Short explanation

Solution

A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes.


Scale and location

The ads where published as photo spreads in newspapers and magazines. 2-5 pictures of icebergs where followed by the closure with the Bosch product and it’s benefit, revealing what at first sight seemed to be a beautiful arctic photo documentation. In addition we published posters and billboards.

Description

Raise general awareness for the fact, that a new Bosch freezer with NoFrost-Technology saves a lot of energy and is good for the environment. Thanks to the NoFrost-Technology, that prevents ice build-up in the freezer compartment – unlike many common fridges. This saves energy in the long term, because most people do not defrost often enough. It’s an annoying task after all.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
Публикации
2012
свернуть
07.12
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
23.11
22.11
21.11
24.10
10.09
2011
развернуть
2010
развернуть

© Состав.ру 1998-2016, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         18+   Словарь маркетинговых терминов