Agency (city): Family Business
Creative Director(s): John Lagerqvist, Marten Knutsson
Copywriter(s): Tove Norstrom
Art Director(s): Fredrik Lindquist
Photographer(s): Jens Mortensen
Chief Creative Officer: Tal Riven
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.
Four million unique bottles, so that each and every bottle becomes a limited edition in itself.