08 декабря 2016 г.

Победители в номинации Professional Products & Services



Agency (city): Havas Worldwide Paris

Creative Director(s): Christophe COFFRE

Copywriter(s): Guillaume BLANC

Art Director(s): Florian ROUSSEL

Production Company (& City): WIZZ Paris

Film Director(s): No Brushing

Production Company Producer(s): Francois BRUN

Agency Producer(s): Isabelle DARROMAN

Short explanation

The idea: On a blackboard, words written in chalk come alive and follow one another recounting the main events of 2011. After a series of events, each more important than the other, the film ends on traditional New Year greetings and a note of hope: "Fortunately, at the end, it’s always the same."

Description

Agency Greeting Card



Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann

Copywriter(s): Dr. Stephan Vogel

Art Director(s): Helmut Meyer

Photographer(s): Picture Alliance Stockmaterial

Graphic Design: Retouching: Joachim Becker

Short explanation

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Description

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2012
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2011
развернуть
2010
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