08 декабря 2016 г.

Победители в номинации Automotive & Accessories



Agency (city): Forsman & Bodenfors

Copywriter(s): Martin Ringqvist/Bjorn Engstrom?

Art Director(s): Anders Eklind/Sophia Lindholm

Production Company (& City): Smuggler? (Los Angeles)

Film Director(s): Henry Alex Rubin?

Production Company Producer(s): Ray Leaky

Agency Producer(s): Alexander Blidner?

Music: Deep Mix (Los Angeles)

Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux, Florence Lanoe, Raphael Godron

Agency Account Management: Emmanuel Ferry, Helene Camus

Short explanation

It had never been done before, not even in Hollywood. But that didn't stop Faith Dickey, a world record holder in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding trucks.The stunt was set up to show the precise handling of the new Volvo FH and to create maximum interest for the launch.



Agency (city): Scholz & Friends Berlin

Creative Director(s): Martin Pross, Matthias Spaetgens, Robert Krause

Copywriter(s): Christian Brandes

Art Director(s): Joerg Waschescio

Photographer(s): Alex Rank

Short explanation

Objective: Drivers have to be able to steer Mercedes-Benz transporters perfectly, even when they are fully loaded. Even if the driver has to swerve quickly, they should never lose control of the vehicle. Adaptive ESP makes sure this is the case in all Mercedes-Benz transporters. The goal was a solution that was as loud as possible, and had the aim of making the target group aware that safety is also the top priority when it comes to commercial transporters.

Concept: Given that dangerous situations aren’t announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters.
In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Target Audience: Craftsman





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2012
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2011
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