10 декабря 2016 г.

Победители в номинации Clothing, Footwear & Personal Accessories



Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Peter Strauss

Copywriter(s): Peter Strauss

Art Director(s): Ute Sonntag

Production Company (& City): JO!SCHMID, Berlin

Film Director(s): Martin Schmid

Production Company Producer(s): Anne Baeker

Agency Producer(s): Claudia Vaternahm

Short explanation

Jako-o is a very popular brand for kid’s fashion and toys. However, consumers cease to acknowledge the quality of their offerings, and view Jako-o increasingly as “too expensive”. They have stopped seeing Jako-o as a pioneer of the industry.

Description

store for toys and kid's clothing



Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann, Lothar Mueller

Copywriter(s): Lothar Mueller, Martin Gillan

Art Director(s): Nico Ammann, Till Schaffarczyk

Photographer(s): Uli Wiesmeier

Short explanation

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Description

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Schoffel.
Getaway Clothing.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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10.09
2011
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2010
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