11 декабря 2016 г.

Победители в номинации Financial Services



Agency (city): TRY/APT Advertising Agency

Copywriter(s): Janne Brenda Lyso

Art Director(s): Stian Johansen

Production Company (& City): Bacon OSL

Film Director(s): Martin Werner

Production Company Producer(s): Magne Lyngner

Short explanation

Hundreds of years ago some soldiers carrying a big treasure chest are being chased by pirates. They end up burring the treasure. In present time the treasure is found, by pure luck, by the girl which by, pure luck, ended up marrying George Clooney. Now she's on a perfect beach, with her perfect husband - finding a burried treasure.

Description

Saving account



Agency (city): Zapping/M&C Saatchi

Creative Director(s): Manolo Moreno

Copywriter(s): Jorge Campana

Art Director(s): Ana Delgado, Alvaro Moragon

Photographer(s): Alfonso Herranz

Short explanation

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer.

To stress this idea we used posters with an older look.

Description

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer.

To stress this idea we used posters with an older look.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2012
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10.09
2011
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2010
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