09 декабря 2016 г.

Победители в номинации Food & Drink Interactive

URL: http://mrtesticle.com/cannes/2012/anthonberg/generousstore/

Agency (city): Robert/Boisen & Like-minded (Cph.)

Creative Director(s): Michael Robert

Art Director(s): Mark Rif Torbensen/Rene Sohn Kammersgaard/Anders Kure

Production Company (& City): Gobsmack Productions / Molamil

Film Director(s): Niels Norlov

Agency Producer(s): Christina Erritzoe / Emilie Brandt

Graphic Design: Peter Vojnovic / Morten Grundsoe

Programmer(s): Jorge Hernandez / Ramiro Espada

Short explanation

For over a century, Generosity has been a crucial part of the DNA of Anthon Berg, Denmark's largest chocolate company. We needed people to rediscover Anthon Berg and the positive effects of being generous.

To reconnect the brand with generosity and inspire people to see the positive effects of being generous Anthon Berg opened the worlds first chocolate store, where you couldn't pay with cash or credit cards - just good deeds. The Pop-up store was only open for a day and it had people queuing up for one and a half hours to make generous promises towards a friend or a loved one on Facebook in return for a box of chocolates.

Description

The Generous Store. No cash or credit cards, just good deeds.

To reconnect the brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand, Anthon Berg, opened the worlds first chocolate store, where you couldn't pay with cash or credit cards - just good deeds. The Pop-up store was only open for a day and it had people queuing up for one and a half hours to make generous promises towards a friend or a loved one on Facebook in return for a box of chocolates.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
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2012
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10.09
2011
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2010
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