04 2016 .
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Film Lions


JUMPERS
1 of 2 Campaign
Type of Entry:Product & Service
Category:Savoury Foods
Title:JUMPERS
Advertiser/Client:FLEMISH MILK BOARD (VLAM)
Product/Service:MILK
Entrant Company:DUVAL GUILLAUME BRUSSELS, BELGIUM
Advertising Agency:DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Director:Katrien Bottez/Peter Ampe
Copywriter:Hans & Raoul
Agency Producer:Emily Rammant
Advertiser's Supervisor:Ludo Willems/Frederik Vandermersch
Account Manager:Greet Wachters/Annelies Van Der Donck
Account Supervisor:Isabel Peeters
Production Company:LATCHO DROM Brussels, BELGIUM
Director:Manu Coeman
Producer:Julie Bosteels
Art Director:Hans & Raoul
Brief Explanation:
Drink milk now for later With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk. The commercials build on how we all see our future: we all want to grow old, but we don?Tt want to feel old. That?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
FREESTYLER
2 of 2 Campaign
Type of Entry:Product & Service
Category:Savoury Foods
Title:FREESTYLER
Advertiser/Client:FLEMISH MILK BOARD (VLAM)
Product/Service:MILK
Entrant Company:DUVAL GUILLAUME BRUSSELS, BELGIUM
Advertising Agency:DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Director:Katrien Bottez/Peter Ampe
Copywriter:Hans & Raoul
Agency Producer:Emily Rammant
Advertiser's Supervisor:Ludo Willems/Frederik Vandermersch
Account Manager:Greet Wachters/Annelies Van Der Donck
Account Supervisor:Isabel Peeters
Production Company:LATCHO DROM Brussels, BELGIUM
Director:Manu Coeman
Producer:Julie Bosteels
Art Director:Hans & Raoul
Brief Explanation:
Drink milk now for later With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk. The commercials build on how we all see our future: we all want to grow old, but we don?Tt want to feel old. That?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
GO ON LAD
Type of Entry:Product & Service
Category:Sweet Foods & Snacks
Title:GO ON LAD
Advertiser/Client:PREMIER FOODS
Product/Service:HOVIS BREAD
Entrant Company:MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM
Advertising Agency:MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM
Executive Creative Director:Paul Briginshaw/Malcolm Duffy
Creative Director:Danny Brooke-Taylor
Copywriter:Gavin Torrance
Agency Producer:Lorraine Geoghegan
Production Company:RATTLING STICK London, UNITED KINGDOM
Director:Ringan Ledwidge
Producer:Sally Humphries
Editor:Rich Orrick, Work
Music: Artist/Title:Abi Leland
Art Director:Danny Hunt
Lighting:Alwin Kuchler
Brief Explanation:
The Brief Re-launch the Hovis brand, catapulting it back to its rightful place in the hearts, minds and shopping baskets of the British public. Communicate the return of the iconic Little Brown Loaf. The Work An epic film that is 122 seconds long (one second for every year Hovis has been around. Follows a little boy?Ts perilous journey from 1886 to the present day, bringing the Hovis little brown loaf home to his mam, through our nation?Ts most important and iconic events.
MARIACHIS
Type of Entry:Product & Service
Category:Sweet Foods & Snacks
Title:MARIACHIS
Advertiser/Client:MARS MEXICO
Product/Service:SKWINKLES SWEETS
Entrant Company:LEO BURNETT MEXICO, MEXICO
Advertising Agency:LEO BURNETT MEXICO, MEXICO
Chief Creative Officer:Jorge Aguilar
Executive Creative Director:Rafael Martinez
Creative Director:Luis Hernandez
Copywriter:Rafael Martinez/Luis Hernandez/David Marcos
Agency Producer:Ximena Aguirre
Account Supervisor:Marcela Berlanga
Production Company:CENTRAL FILMS Mexico City, MEXICO
Art Director:Mariana Orozco/Mariela Rueda
Brief Explanation:
Skwinkles are spicy sweets, a weird combination even for the weirdest standards. Standards which might include a tennis match where the players ride Mexican mariachis.
TAILOR
Type of Entry:Product & Service
Category:Sweet Foods & Snacks
Title:TAILOR
Advertiser/Client:MARS
Product/Service:SKITTLES
Entrant Company:TBWA\CHIAT\DAY New York, USA
Advertising Agency:TBWA\CHIAT\DAY New York, USA
Chief Creative Officer:Mark Figliulo
Creative Director:Ian Reichenthal/Scott Vitrone
Copywriter:Eric Kallman
Agency Producer:Nathy Aviram; Assistant Producer: Laura Rosenshine
Production Company:MJZ Los Angeles, USA
Director:Tom Kuntz
Producer:Scott Kaplan
Editor:Editor: Gavin Cutler, Mackenzie Cutler; Assistant Editor: Erik Laroi
Animation:Visual Effects: The Mill NY; Flame Artist: Angus Kneale; Producer: Jo Arghiris
Art Director:Craig Allen
Other Credits:Telecine: Company 3 NY; Colourist: Tim Masick
Brief Explanation:
Our brief was to continue the Skittles ??Experience the Rainbow?T campaign with a television execution that would increase brand loyalty and purchase frequency. The campaign is aimed at teens from 12-17, with a creative bulls-eye of 16 years of age. Our solution was to take another peek into an everyday situation in the Skittles world, where the magical meets mundane reality in an unexpected way.
BOSS
1 of 2 Campaign
Type of Entry:Product & Service
Category:Non-Alcoholic Drinks
Title:BOSS
Advertiser/Client:NATIONAL FOODS
Product/Service:DARE ICED COFFEE
Entrant Company:BMF Sydney, AUSTRALIA
Advertising Agency:BMF Sydney, AUSTRALIA
Executive Creative Director:Warren Brown
Creative Director:Simon Langley
Copywriter:Richard Morgan/Steven Thomson
Agency Producer:Mandy Payne
Advertiser's Supervisor:John Wardley
Account Supervisor:David Flanagan/Clare Kerlin/Simon Jarvis
Production Company:CHERUB PICTURES Sydney, AUSTRALIA
Director:Justin Kurzel
Producer:Serena Paull
Editor:Adam Wills
Art Director:Nils Eberhardt
Post Production:The Lab/Fin Design
Brief Explanation:
We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to ??go for a coffee??, it can often be a subtext for a deeper more awkward conversation.
GIRLFRIEND
2 of 2 Campaign
Type of Entry:Product & Service
Category:Non-Alcoholic Drinks
Title:GIRLFRIEND
Advertiser/Client:NATIONAL FOODS
Product/Service:DARE ICED COFFEE
Entrant Company:BMF Sydney, AUSTRALIA
Advertising Agency:BMF Sydney, AUSTRALIA
Executive Creative Director:Warren Brown
Creative Director:Simon Langley
Copywriter:Richard Morgan/Steven Thomson
Agency Producer:Mandy Payne
Advertiser's Supervisor:John Wardley
Account Supervisor:David Flanagan/Clare Kerlin/Simon Jarvis
Production Company:CHERUB PICTURES Sydney, AUSTRALIA
Director:Justin Kurzel
Producer:Serena Paull
Editor:Adam Wills
Art Director:Nils Eberhardt
Post Production:The Lab/Fin Design
Brief Explanation:
We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to ??go for a coffee??, it can often be a subtext for a deeper more awkward conversation.
TAXI
Type of Entry:Product & Service
Category:Non-Alcoholic Drinks
Title:TAXI
Advertiser/Client:PEPSI-QTG CANADA
Product/Service:TROPICANA TROPICS
Entrant Company:BBDO CANADA Toronto, CANADA
Advertising Agency:BBDO CANADA Toronto, CANADA
Executive Creative Director:Ian MacKellar
Copywriter:Jamie Marcovitch
Agency Producer:Beatrice Bodogh
Advertiser's Supervisor:Shirley Mukerjea
Account Supervisor:Kelly McGuire
Production Company:SONS AND DAUGHTERS PRODUCTIONS Toronto, CANADA
Director:David Hicks
Producer:Neil Bartley
Editor:Matt Dell, Ricochet Post Productions
Sound Design/Arrangement:Ricochet Post Productions
Art Director:Todd Cornelius
Lighting:Tico Poulakakis
Brief Explanation:
Our client, Tropicana Tropics juice, wanted winter ravaged Canadians in desperate need of a tropical escape to realize that Topics juice is just the ticket. One glass is just like a quick trip to the tropics. We illustrated that literally, by taking iconic moments of tropical escape and shortening them considerably. And what better way to show a quick trip than through quick 15 second commercials.
ENCOUNTER
Type of Entry:Product & Service
Category:Non-Alcoholic Drinks
Title:ENCOUNTER
Advertiser/Client:THE COCA-COLA COMPANY
Product/Service:COCA-COLA
Entrant Company:McCANN ERICKSON Madrid, SPAIN
Advertising Agency:McCANN ERICKSON Madrid, SPAIN
Chief Creative Officer:Leandro Raposo
Executive Creative Director:Monica Moro/Pablo Colonnese/Pablo Stricker
Creative Director:Raquel Martinez
Copywriter:Josep Mascaro
Agency Producer:Luis Felipe Moreno
Advertiser's Supervisor:Marta Fontcuberta
Account Supervisor:Javier Pascual
Production Company:LANDIA Madrid, SPAIN
Director:Andy Fogwill
Producer:Ivo Von Vallenhoven
Editor:Jose Ramon Lorenzo
Music: Artist/Title:Jorge Vi+als
Post Production:Juan Bascon Insitu
Brief Explanation:
This campaign appeals to our optimism in times of crisis. It is a real story, with absolutely real characters, in which an encounter takes place between two people: Josep, the oldest man in Spain and Aitana, a newborn baby girl. Drawing on his 102 years?T experience, the old man gives her a series of common sense tips, in order to help her engage in life with keenness and excitement because, in spite of the hard times we have to endure, we?Tre here to be happy.
WELCOME BACK
Type of Entry:Product & Service
Category:Household: Other
Title:WELCOME BACK
Advertiser/Client:THE CLOROX COMPANY
Product/Service:KINGSFORD CHARCOAL
Entrant Company:DDB WEST San Francisco, USA
Advertising Agency:DDB WEST San Francisco, USA
Chief Creative Officer:Lisa Bennett
Creative Director:Mike Andrews
Copywriter:Jim Bosiljevac
Agency Producer:Bryan Holt
Advertiser's Supervisor:Suzanne Sengelmann
Planner:Stacey Grier/Mark Lewis
Account Supervisor:Vicki Sanders
Production Company:MOXIE PICTURES Los Angeles, USA
Director:Frank Todaro
Producer:Roger Zorovich
Editor:Tim Brooks, Filmcore
Sound Design/Arrangement:One Union
Art Director:Lance Vining
Other Credits:Director Of Production: Frank Brooks
Brief Explanation:
A man is brought out of hibernation by a neighbor?Ts cookout. He emerges dazed and disoriented, shocked to discover that while he was sleeping inside his house, winter has ended and grilling season had begun.
SQUARES
Type of Entry:Product & Service
Category:Cosmetics & Beauty
Title:SQUARES
Advertiser/Client:UNILEVER
Product/Service:AXE DEODORANT
Entrant Company:ponce buenos aires, ARGENTINA
Advertising Agency:ponce buenos aires, ARGENTINA
Executive Creative Director:Hernán Ponce/Hernán Ibarra/Walter Aregger
Creative Director:Anal-a Rios/Ricardo Armentano
Agency Producer:Roberto Carsillo/Selva Dinelli
Advertiser's Supervisor:Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro
Account Supervisor:Nestor Ferreyro
Production Company:REBOLUCION Buenos Aires, ARGENTINA
Director:Armando Bo
Producer:Patricio Alvarez Casado
Sound Design/Arrangement:No Problem
Music: Artist/Title:Swing Musica
Post Production:Metrovision
Other Credits:Client Services Director: Vanina Rudaeff
Brief Explanation:
The commercial shows us a day in the life of a man that uses Axe Day & Night. From the concept ??one is suitable for general audiences, the other one is not??, we see situations of flirting during the day, while using Axe Day, but when we get to the night, the image starts to get pixilated.
GUCCI FLORA
Type of Entry:Product & Service
Category:Cosmetics & Beauty
Title:GUCCI FLORA
Advertiser/Client:PROCTER & GAMBLE PRESTIGE PRODUCTS
Product/Service:FLORA BY GUCCI FRAGRANCE
Entrant Company:FILMMASTER Milan, ITALY
Advertising Agency:REM Rome, ITALY
Executive Creative Director:Riccardo Ruini
Planner:Olivia Mariotti
Account Manager:Elisa Faustini
Production Company:FILMMASTER Milan, ITALY
Director:Chris Cunnigham
Producer:Monica Riccioni-Alessandro Bonino
Editor:Danny Tull
Lighting:Marcel Zyskind
Brief Explanation:
The commercial focuses on the nature of the scent. Model Abbey Lee, surrounded by endless field of pink flowers, gently inhales the fragrance from a single flower. She is caressed by the scent as she in turn sensuously conducts and manipulates it through the field. Her movements become ever more hypnotic as the intensity increases, until the final rush overwhelms her completely and her dress bursts into an intensely beautiful butterfly effect of fabric, light and petal.
BEAUTY BOWLING
Type of Entry:Product & Service
Category:Toiletries
Title:BEAUTY BOWLING
Advertiser/Client:ALFINE CO.
Product/Service:ESTHE WAM HAIR REMOVAL
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN
Creative Director:Takuya Matsuo
Copywriter:Hono Nakano/Wataru Sato
Production Company:PYRAMID FILM Tokyo, JAPAN
Director:Yoshinari Kamiya
Producer:Koichi Hara
Editor:Hirokazu Okamoto
Art Director:Masahide Yoshimi
Brief Explanation:
For women, being beautiful is about keeping challenging themselves. This ad shows the tragedy of a woman at a beauty championship who failed to take care of herself. It expresses how one single hair can divide the winner and the loser by using the game of bowling by communicating that their body would be perfect with Esthe WAM because they offer professional care during and after the treatment.
SECRETS AND LIES
Type of Entry:Product & Service
Category:Clothing, Footwear & Accessories
Title:SECRETS AND LIES
Advertiser/Client:LEVI STRAUSS
Product/Service:501 JEANS
Entrant Company:BBH London, UNITED KINGDOM
Advertising Agency:BBH London, UNITED KINGDOM
Chief Creative Officer:Sir John Hegarty
Executive Creative Director:Sir John Hegarty
Creative Director:Nick Gill
Copywriter:Jon Fox
Agency Producer:Davud Karbassioun
Advertiser's Supervisor:Jennifer Sey
Account Supervisor:Patricia Mcdonald
Production Company:SONNY London, UNITED KINGDOM
Director:Jeff Labbe
Producer:Helen Kenny/Ran Holst
Editor:Richard Orrick, Work Post)
Sound Design/Arrangement:Aaron Reynolds, Wave Recording Studios
Music: Artist/Title:Isobel Campbell+Mark Lanegan/(Do You Wanna) Come Walk With Me
Art Director:Rik Brown
Post Production:Absoloute Post
Brief Explanation:
??Secrets & Lies?T is one of four films in the Levi'sR 501R Live Unbuttoned campaign. The campaign celebrates the 501R's most distinctive product feature - the button-fly; but makes the act of unbuttoning the symbol of a free, open, uninhibited and unrestrained approach to life. ??Secrets & Lies?T dramatises what it means to live life unbuttoned. After meeting on a night out a young couple reveal they haven?Tt been entirely honest with one another. As they unbutton their 501?TsR the truth is exposed. The more they reveal about themselves, the closer they become.
HONDA LIVE
Type of Entry:Product & Service
Category:Cars
Title:HONDA LIVE
Advertiser/Client:HONDA
Product/Service:HONDA ACCORD
Entrant Company:4 CREATIVE London, UNITED KINGDOM
Advertising Agency:4 CREATIVE London, UNITED KINGDOM
Creative Director:Tom Tagholm
Copywriter:James Springall
Agency Producer:Senior Producer: Keeley Pratt
Production Company:4 CREATIVE London, UNITED KINGDOM
2nd Production Company:NORTH ONE London, UNITED KINGDOM
Director:Tin Van Someren
Producer:Dave Lewis/Sharon Guest, North One
Art Director:Craig Hanratty
Other Credits:Executive Producers: Charlie Read, 4 Creative/John Nolan, North One/ Sound/Camera Facilities: Sis Ob
Brief Explanation:
Honda wanted to make the launch of the new Honda Accord break seemingly impossible boundaries in keeping with the Honda proposition 'If it's difficult, it's worth doing'. In conjunction with Channel 4, we developed the first ever LIVE (as opposed to as-live) TV commercial. Working with the ATL idea of skydivers, we put together a specialist team to pull off one of the most daring launch events ever seen on TV. 17 skydivers, 7 cameras, filming at 1400 ft, rapidly changing weather conditions, live direction and audio mix - for one, 3 minute 21 second spot, broadcast instantly live on Channel 4. And all in 3 weeks from green light to on-air. It had unprecedented media coverage, in the UK and abroad.
UNBOXED
Type of Entry:Product & Service
Category:Cars
Title:UNBOXED
Advertiser/Client:AUDI UK
Product/Service:AUDI Q5
Entrant Company:BBH London, UNITED KINGDOM
Advertising Agency:BBH London, UNITED KINGDOM
Creative Director:Nick Kidney/Kevin Stark
Copywriter:Joakim Saul/Maja Fernqvist
Agency Producer:Olly Chapman
Advertiser's Supervisor:James Millett
Planner:Rachel Hatton/Ed Booty
Account Manager:Oli Pattenden
Account Supervisor:Bill Scott/Simon Coles
Production Company:PASSION PICTURES London, UNITED KINGDOM
2nd Production Company:FIRST AVE MACHINE New York, USA
Director:Aaron Duffy/Russell Brooke
Producer:Belinda Blacklock
Editor:Passion
Music: Artist/Title:Woody Guthrie/Riding In My Car
Animation:Passion Pictures/1st Avenue Machine
Art Director:Joakim Saul/Maja Fernqvist
Lighting:Tony Brown
Post Production:The Mill
Brief Explanation:
Centred around a product truth, the ad highlights how Audi substituted straight lines with curves and created an SUV with one of the lowest drag coefficients in its category. This truth is brought to life with ??The new streamlined Audi Q5", presenting us with the opportunity to challenge the category norms; SUVs being commonly perceived as ??boxy?T, crude and inefficient. Thus the campaign idea is articulated by the line: ??We?Tve unboxed the box - The new streamlined Audi Q5.?? Visually we see a card box unfolded and transformed into a car.
PARKING
Type of Entry:Product & Service
Category:Other Vehicles, Auto Products & Services
Title:PARKING
Advertiser/Client:VOLKSWAGEN
Product/Service:VOLKSWAGEN PARK ASSIST
Entrant Company:GRABARZ & PARTNER Hamburg, GERMANY
Advertising Agency:GRABARZ & PARTNER Hamburg, GERMANY
Executive Creative Director:Ralf Heuel
Creative Director:Christoph Stricker/Henning Patzner
Copywriter:Constantin Sossidi
Advertiser's Supervisor:Jochen Sengpiehl/Hartmut Seeger/Veronika Ziegaus
Account Supervisor:Peter Stroeh/Angela Jaeger
Production Company:ELEMENT E Hamburg, GERMANY
Director:Alex Feil
Music: Artist/Title:Maximilian Olowinsky/Felix Mu?ller/Florian Lakenmacher/Duncan Townsend C/O Supreme Music
Art Director:Oliver Zboralski
Post Production:Nhb Ton Gmbh/Never Heard Before Studios
Other Credits:Graphic artist: Eduardo Inderbitzin
Brief Explanation:
Summary In this TV commercial, we dramatise the fact that parallel parking is not very easy. Thanks to Volkswagen?Ts ??Park Assist??, all drivers can be parking experts. With the help of a surprising moment, we show just how this can happen.
BOXES
Type of Entry:Product & Service
Category:Other Vehicles, Auto Products & Services
Title:BOXES
Advertiser/Client:VOLKSWAGEN TRUCKS
Product/Service:VW TRUCKS
Entrant Company:ALMAPBBDO S?o Paulo, BRAZIL
Advertising Agency:ALMAPBBDO S?o Paulo, BRAZIL
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Marcello Serpa
Creative Director:Luiz Sanches/Dulc-dio Caldeira
Copywriter:Eduardo Andrietta
Agency Producer:Egisto Betti/Andre Soares
Advertiser's Supervisor:Herlander Zola
Account Supervisor:Fernao Cosi/Filipi Bartholomeu
Production Company:SENTIMENTAL FILMES S?o Paulo, BRAZIL
Director:Paulo Diehl
Sound Design/Arrangement:A9
Art Director:Ary Nogueira/Marcus Kawamura
Other Credits:Photography: Rambo
Brief Explanation:
In the film, the main characters are the packages that, in design, became Volkswagen Trucks. Every one of them has a format of a different Volkswagen Truck, as if it were precisely tailored for each load inside the boxes. The paintings on its side "transform" in wooden boxes that carry large amounts of fruit in a truck designed specifically to bring delicate products. The same with a box of milk, a crate of drinks, a box of eggs, bags of cement and others.
REMOTE CONTROL
Type of Entry:Product & Service
Category:Home Electronics & Audio-Visual
Title:REMOTE CONTROL
Advertiser/Client:LOEWE OPTA
Product/Service:LOEWE SOUND SYSTEM
Entrant Company:SCHOLZ & FRIENDS Berlin, GERMANY
Advertising Agency:SCHOLZ & FRIENDS Berlin, GERMANY
Chief Creative Officer:Martin Pross
Creative Director:Matthias Spaetgens/Oliver Handlos
Copywriter:Caspar Heuss
Agency Producer:Nele Juergens/Alissa Rabe
Advertiser's Supervisor:Henrik Rutenbeck
Account Manager:Karsten Luebke/Joris Jonker/Laura Auerswald/Stefanie Wurst
Production Company:ELEMENT E Hamburg, GERMANY
Director:Alex Feil
Sound Design/Arrangement:BLUWI Music and Sounddesign Hamburg
Art Director:Michael Schmidt
Lighting:Cameraman: Marc Achenbach
Other Credits:Strategic Planning: Michael Jaeger/Cutter: Steven Wilhelm
Brief Explanation:
Discerning individuals in Europe and selected major cities regard Loewe as the leading premium brand in the home entertainment systems sector. Especially its sound system is widely known as unique and top of the art. The spot aimed to point out this very fact. The Loewe Sound System is extremely realistic. If one, for example, adjusts the volume, it not only affects the volume itself but also the amount of sound sources.
SELF CHECKOUT
1 of 2 Campaign
Type of Entry:Product & Service
Category:Retail Stores
Title:SELF CHECKOUT
Advertiser/Client:FAKTA
Product/Service:SUPERMARKET
Entrant Company:UNCLE GREY :rhus, DENMARK
Advertising Agency:UNCLE GREY :rhus, DENMARK
Creative Director:Per Pedersen
Copywriter:Michael Paterson
Production Company:M2FILM :rhus, DENMARK
Director:Klaus Lysgaard
Producer:Jan Pedersen
Art Director:Jesper Hansen
Brief Explanation:
As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," fakta has placed self checkout machines that are forcing the costumers to stay longer in the supermarket.
BEEP
2 of 2 Campaign
Type of Entry:Product & Service
Category:Retail Stores
Title:BEEP
Advertiser/Client:FAKTA
Product/Service:SUPERMARKET
Entrant Company:UNCLE GREY :rhus, DENMARK
Advertising Agency:UNCLE GREY :rhus, DENMARK
Creative Director:Per Pedersen
Copywriter:Michael Paterson
Production Company:M2FILM :rhus, DENMARK
Director:Klaus Lysgaard
Producer:Jan Pedersen
Art Director:Jesper Hansen
Brief Explanation:
As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," a check-out assistent in Fakta is forcing the costumer to say "beep" every time the assistent is scanning the grocery items.
POTATO
Type of Entry:Product & Service
Category:Retail Stores
Title:POTATO
Advertiser/Client:MIGROS GENOSSENSCHAFTSBUND
Product/Service:MIGROS SUPERMARKET
Entrant Company:JUNG von MATT/LIMMAT Z?rich, SWITZERLAND
Advertising Agency:JUNG von MATT/LIMMAT Z?rich, SWITZERLAND
Executive Creative Director:Alexander Jaggy
Creative Director:Michael Rottmann
Copywriter:Livio Dainese/Samuel Christ
Agency Producer:Ilonka Galliard
Account Manager:Michèle Gutmann
Account Supervisor:Fabian Röthlisberger
Production Company:BIGFISH FILMPRODUKTION Berlin, GERMANY
Director:The Vikings (Bjoern Ruehmann/Matthew Branning)
Producer:Executive Producer: Andrea Roman;Line Producer: Ronald Vietz
Editor:Reni Kleinow/Bigfish Filmproduktion Gmbh/Ultra Images Ch
Animation:Mike Bothe/Bigfish Filmproduktion Gmbh
Art Director:Fernando Perez/Patrick Beeli
Lighting:Kolja Brandt
Post Production:Das Werk Novalis/Berlin
Brief Explanation:
With 480 outlets, Migros is Switzerland's largest retail chain and its branches carry a wide range of products sourced directly from the local region. This means that the products sold at each branch differ slightly from one location to the next. In order to emphasize the regional nature of the range, we observe a family of potato growers in their everyday life. The farmers clearly have a deep-rooted affinity with the vegetables they grow with their own hands. The entire house is full of potato toys, potato knickknacks and other objects made of potatoes. In fact, they identify so strongly with the product that even their noses have assumed a potato shape.
MOUSE
Type of Entry:Product & Service
Category:Retail Stores
Title:MOUSE
Advertiser/Client:TOK&STOK
Product/Service:FURNITURE STORE
Entrant Company:DDB BRASIL S?o Paulo, BRAZIL
Advertising Agency:DDB BRASIL S?o Paulo, BRAZIL
Chief Creative Officer:Sergio Valente
Executive Creative Director:Sergio Valente/Julio Andery/Rodolfo Sampaio
Creative Director:Sergio Valente/Julio Andery/Rodolfo Sampaio/Andre Pedroso/Joao Mosterio
Copywriter:Adriano Matos
Agency Producer:Gilberto Pires (Gibinha)
Advertiser's Supervisor:Regis Dubrule/Ghislaine Dubrule
Account Supervisor:Luciana Paiva/Adriana Barreto/Daniel Malavazzi
Production Company:CIA DE CINEMA S?o Paulo, BRAZIL
Director:Tom Stringhini
Producer:Cia De Cinema Team
Editor:Fernando Bortoletto
Sound Design/Arrangement:Tesis
Art Director:Rodrigo Tortima/Tiago Freitas
Lighting:Ralph Strelow
Post Production:Tribbo Post
Brief Explanation:
The film shows a woman arriving home carrying a package. She sees something the camera doesn?Tt reveal and screams hysterically. After she screams, camera zooms in and reveals a mouse. Then it cuts back to the woman who is now on top of a chair that has been assembled in only a few seconds. Enters lettering ??Really easy-to-assemble furniture.?? Cuts to logo of Tok & Stok furniture shop.
MUNICH
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:MUNICH
Advertiser/Client:NATIONAL MUSEUM
Product/Service:MUSEUM
Entrant Company:EURO RSCG Prague, CZECH REPUBLIC
Advertising Agency:EURO RSCG Prague, CZECH REPUBLIC
Creative Director:Eduard Kauba
Copywriter:Filip Kukla/Pavel Fris
Production Company:ARMADA FILMS Prague, CZECH REPUBLIC
Director:Jakub Hussar
Art Director:Ales Pokorny
Brief Explanation:
The Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain and Daladier forced Czechoslovakia to give parts of its territory to Nazi Germany. The Munich Agreement is now exhibited at the Czech National Museum for the first time.
SPACESHIPS
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:SPACESHIPS
Advertiser/Client:SITGES FANTASY FILM FESTIVAL
Product/Service:SITGES FANTASY FILM FESTIVAL
Entrant Company:VITRUVIO LEO BURNETT Madrid, SPAIN
Advertising Agency:VITRUVIO LEO BURNETT Madrid, SPAIN
Executive Creative Director:Rafa Ant?n
Creative Director:Rafa Ant?n
Copywriter:Jorge L?pez Navarrete
Agency Producer:Natacha Mart-n/?lvaro Aparicio
Account Supervisor:Clara Marchán/Mar-a Ferrández
Production Company:PICNIC Barcelona, SPAIN
Director:Edu Cucllar
Producer:Ferm-n Vilanova
Sound Design/Arrangement:Infinia
Art Director:Daniel Sáenz
Post Production:Infinia
Brief Explanation:
A dull and black work space. Suddenly, a gorgeous woman dressed in bright white spaceship-like clothes arrives. Space would suck without the spaceships. Spaceship films week.
BLOOD RAIN
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:BLOOD RAIN
Advertiser/Client:SONY COMPUTER ENTERTAINMENT
Product/Service:SONY PLAYSTATION
Entrant Company:TBWA\ESPA'A Madrid, SPAIN
Advertising Agency:TBWA\ESPA'A Madrid, SPAIN
Executive Creative Director:Juan Sanchez/Guillermo Gines
Creative Director:Montse Pastor/Bernardo Hernandez/Vicente Rodriguez
Copywriter:Vicente Rodriguez/Bernardo Hernandez
Agency Producer:Mariluz Chamizo
Advertiser's Supervisor:Javier Martinez Avial
Planner:Jesus Fuertes
Account Supervisor:Ines Diaz Casariego
Production Company:PIRAMIDE Madrid, SPAIN
Director:Fernando De France
Producer:Monica Marcos
Art Director:Montse Pastor
Post Production:El Ranchito
Brief Explanation:
People in the street, at the swimming pool, in their car, at their wedding...suddenly it starts raining...blood. Gods'war has started.
PITCH
Type of Entry:Product & Service
Category:Entertainment & Leisure
Title:PITCH
Advertiser/Client:IDFA
Product/Service:INTERNATIONAL DOCUMENTARY FILM AMSTERDAM
Entrant Company:TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Advertising Agency:TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Creative Director:Bas Engels/Pim Van Nunen
Copywriter:Bas Engels
Agency Producer:Rosemarie Praaning
Advertiser's Supervisor:Cathalijne De Wilde/Cees Van 't Hullenaar
Account Supervisor:Annette Menheere/Elise Dam
Production Company:25FPS Amsterdam, THE NETHERLANDS
Director:Mike Van Diem
Producer:Bas Pinkse
Editor:Offline Editor: Chiel Muller ; Online Editor: Jan Van De Laar
Sound Design/Arrangement:FC/Walvisch/Massive Music Amsterdam
Animation:John Gundlach
Art Director:Pim Van Nunen
Lighting:Edwin Verstegen
Post Production:Avp: Online
Other Credits:Design: Georgina Vieane ; Photographer: Bart Oomes
Brief Explanation:
IDFA: Several famous people from the Dutch film industry star in these films for the International Documentary Filmfestival Amsterdam. In ??The Pitch?T. Dutch film director Johan Nijenhuis pitches a script to San Fu Maltha, film producer of Paul Verhoeven?Ts Zwartboek and Alles is Liefde. In ??The Script Reading?T several Dutch film actors star together with Dutch film director Martin Koolhoven, known for Oorlogswinter and Amnesia. In ??The Casting?T several kids are directed by Dutch film director Tamar van den Dop, known for Blind. The films for IDFA are directed by two time Oscar winning director Mike van Diem.
THAI MUNG
Type of Entry:Product & Service
Category:Banking, Investment & Insurance
Title:THAI MUNG
Advertiser/Client:SYN MUN KONG INSURANCE PUBLIC COMPANY
Product/Service:CAR INSURANCE
Entrant Company:LOWE BANGKOK, THAILAND
Advertising Agency:LOWE BANGKOK, THAILAND
Executive Creative Director:Supon Khaotong/Kittinan Sawasdee
Creative Director:Presert Vijitpawan
Copywriter:Krai Kittikorn/Prasert Vijitpawan
Agency Producer:Chudthai Khumpong
Account Manager:Supinyo Maneerat/Saranporn Arwatchanajitt
Production Company:PHENOMENA Bangkok, THAILAND
Director:Thanonchai Sornsriwichai
Editor:Angkarn Petchsang
Sound Design/Arrangement:Cine Digital
Art Director:Asawin Techasakulsin
Brief Explanation:
People in a cafe hear a car crash but just miss it. We see the car about to be towed away. Come fast Claim fast Fix fast Man: Thanks a lot Syn Mun Kong Insurance, Call 1596
QUIZZ BAD LOSER
Type of Entry:Product & Service
Category:Banking, Investment & Insurance
Title:QUIZZ BAD LOSER
Advertiser/Client:THE SWEDISH NATIONAL DEBT OFFICE
Product/Service:BONDS
Entrant Company:STOR:KERS McCANN Stockholm, SWEDEN
Advertising Agency:STOR:KERS McCANN Stockholm, SWEDEN
Copywriter:Petrus Kukulski
Advertiser's Supervisor:Robert Nygren
Account Supervisor:Mirja Hjelm
Production Company:CALLBOY Stockholm, SWEDEN
Director:Max Vitali
Producer:Nils Ljunggren
Editor:Joakim Pietras
Sound Design/Arrangement:Housework
Animation:Housework
Art Director:Justine Lagache
Post Production:Chimney Pot
Other Credits:Final Art: Ylva Krantz
Brief Explanation:
Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. When all the draws have been made and the lottery bond matures, you get back every krona you invested. The adverting concept is to make fun of bad losers. In these TVCs two famous Swedish TV-hosts experience some problems with bad losers, in two imitations of local TV-shows from the 90-ties. Lottery bonds are perfect for people who hate to lose as you never can lose.
MOTHER'S DAY
Type of Entry:Product & Service
Category:Commercial Public Services
Title:MOTHER'S DAY
Advertiser/Client:COMCAST
Product/Service:COMCAST TELEPHONE SERVICES
Entrant Company:O POSITIVE New York, USA
Advertising Agency:GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Creative Director:Mike McKay/Will McGinness
Copywriter:Dan Hofstadter
Agency Producer:Tanya Lesieur/Michael Damiani
Account Supervisor:Aaron Kennedy
Production Company:O POSITIVE New York, USA
Director:Kenny
Producer:Ralph Laucella/Devon Clark
Editor:Paalrui, Hutchco Technologies
Art Director:Jason Campbell
Brief Explanation:
Comcast.com's special offer on Mother's Day brings sons around the world out of the woodwork to call their moms on the cheap. Moms are knocked off their feet - literally - with surprise when their loved ones remember them on Mother's Day. Comedic vignettes of the Mother's Day special calling offer for Comcast clients' drive the message home.
LIBRARY
1 of 3 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:LIBRARY
Advertiser/Client:RADIOTJ"NST
Product/Service:BROADCASTING TAX PAYMENT AWARENESS
Entrant Company:DRAFTFCB Stockholm, SWEDEN
Advertising Agency:DRAFTFCB Stockholm, SWEDEN
Creative Director:Anders Dalenius
Copywriter:Jesper Eronn
Agency Producer:Marcus Sundqvist
Advertiser's Supervisor:Per Leander
Account Supervisor:Per Hellberg
Production Company:MISTER KRISTER Stockholm, SWEDEN
Director:Jens Sjögren/Henning Mark
Producer:Josefine Rosengren
Music: Artist/Title:Björn Palmberg
Art Director:Andreas Englund
Post Production:Syndicate
Brief Explanation:
??Radiotjänst?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing. Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.
PUBLIC POOL
2 of 3 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:PUBLIC POOL
Advertiser/Client:RADIOTJ"NST
Product/Service:BROADCASTING TAX PAYMENT AWARENESS
Entrant Company:DRAFTFCB Stockholm, SWEDEN
Advertising Agency:DRAFTFCB Stockholm, SWEDEN
Creative Director:Anders Dalenius
Copywriter:Jesper Eronn
Agency Producer:Marcus Sundqvist
Advertiser's Supervisor:Per Leander
Account Supervisor:Per Hellberg
Production Company:MISTER KRISTER Stockholm, SWEDEN
Director:Jens Sjögren/Henning Mark
Producer:Josefine Rosengren
Music: Artist/Title:Björn Palmberg
Art Director:Andreas Englund
Post Production:Syndicate
Brief Explanation:
??Radiotjänst?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing. Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.
SUPERMARKET
3 of 3 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:SUPERMARKET
Advertiser/Client:RADIOTJ"NST
Product/Service:BROADCASTING TAX PAYMENT AWARENESS
Entrant Company:DRAFTFCB Stockholm, SWEDEN
Advertising Agency:DRAFTFCB Stockholm, SWEDEN
Creative Director:Anders Dalenius
Copywriter:Jesper Eronn
Agency Producer:Lena von den Burg
Advertiser's Supervisor:Per Leander
Account Supervisor:Per Hellberg
Production Company:MISTER KRISTER Stockholm, SWEDEN
Director:Jens Sjögren/Henning Mark
Producer:Anna Sofia Mörck
Music: Artist/Title:Björn Palmberg
Art Director:Andreas Englund
Post Production:Redpipe
Brief Explanation:
??Radiotjänst?? administers the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing. Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.
CHEERLEADER
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:CHEERLEADER
Advertiser/Client:NATIONAL FATHERHOOD INITIATIVE
Product/Service:FATHERHOOD INITIATIVE
Entrant Company:CAMPBELL-EWALD Warren, USA
Advertising Agency:CAMPBELL-EWALD Warren, USA
Chief Creative Officer:Bill Ludwig
Creative Director:Patrick O'Leary
Agency Producer:Adam Van Dyke
Account Manager:Account Coordinator: Michelle Srbinovich
Account Supervisor:Account Management: Dave Smith/Christina Cecchetti
Production Company:HUNGRY MAN Los Angeles, USA
Director:Vance Malone
Editor:Derrick Swanson, Mad River
Sound Design/Arrangement:Audio Engineer: Jay Scott, Ringside
Art Director:Craig Marrero
Post Production:Mosa/Ringside
Other Credits:Executive VP & Director of Broadcast Services: Bob Solano; VP and Broadcast Manager: Brenda Gorman
Brief Explanation:
More than 79% of Americans feel ??the most significant family or social problem facing America is the physical absence of the father from the home.?? Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children?Ts lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency to create a new PSA campaign that communicates to fathers that their presence is essential to their children?Ts well-being. The campaign provides fathers with the information they need to become better dads.
WELCOME TO THE WORLD
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:WELCOME TO THE WORLD
Advertiser/Client:ORANGE BABIES
Product/Service:FUNDRAISING
Entrant Company:OGILVY AMSTERDAM, THE NETHERLANDS
Advertising Agency:OGILVY AMSTERDAM, THE NETHERLANDS
Creative Director:Darre Van Dijk/Piebe Piebenga
Copywriter:Piebe Piebenga
Agency Producer:Brenda Bentz Van Den Berg
Advertiser's Supervisor:Baba Sylla
Account Supervisor:Tom Ijzer
Production Company:BONANZA AMSTERDAM, THE NETHERLANDS
Director:Jonathan Weijland
Producer:J.B. Macrander
Editor:Condor
Sound Design/Arrangement:Condor
Music: Artist/Title:Darre Van Dijk
Art Director:Darre Van Dijk
Lighting:Jonathan Weijland
Post Production:Condor
Other Credits:Amicollective
Brief Explanation:
Awareness and fundraising for pregnant women in Africa infected with HIV. If they get the right medicine the chance that their children will be infected as well will be reduced to 50%. A voiceover talks to an unborn child about what the future will bring him or her, as soon as he or she is born. The story is illustrated with painted bellies of pregnant women who are infected with HIV. As a viewer you can save the future of those children.
DANCE
Type of Entry:Product & Service
Category:Best Use of Music
Title:DANCE
Advertiser/Client:T-MOBILE
Product/Service:T-MOBILE
Entrant Company:SAATCHI & SAATCHI London, UNITED KINGDOM
Advertising Agency:SAATCHI & SAATCHI London, UNITED KINGDOM
Executive Creative Director:Paul Silburn/Kate Stanners
Copywriter:Stephen Howell
Agency Producer:Ed Sayers
Planner:Gareth Ellis
Account Supervisor:Sarah Galea
Production Company:PARTIZAN London, UNITED KINGDOM
Director:Michael Gracey
Producer:Russell Curtis
Editor:Diesel Schwarze, Final Cut
Sound Design/Arrangement:Emi/Peer Music/Notting Hill/Universal
Art Director:Rick Dodds
Lighting:Tim Maurice Jones
Post Production:The Mill
Other Credits:Production Assistant:Emma Wolanski/Choreographer:Ashley Wallen
Brief Explanation:
On 15th January at 11am, a single commuter started dancing in the middle of a train station. The dance grew as more dancers joined in, until there were over 300 people perfectly choreographed. The excitement caused hundred?Ts of genuine unsuspecting members of the public to join in and share the moment.
GRAPH
1 of 2 Campaign
Type of Entry:Other Film Content
Category:Internet Film
Title:GRAPH
Advertiser/Client:POST CEREALS
Product/Service:SHREDDIES CEREAL
Entrant Company:OGILVY TORONTO, CANADA
Advertising Agency:OGILVY TORONTO, CANADA
Chief Creative Officer:Nancy Vonk/Janet Kestin
Copywriter:Hunter Somerville/Tim Piper
Agency Producer:Ken Rodger
Advertiser's Supervisor:Jennifer Hutchinson
Account Manager:Hana Reznikov
Account Supervisor:Kristi Karens
Production Company:REDLINE PRODUCTIONS Toronto, CANADA
Director:Tim Piper/Hunter Somerville
Producer:Brenda Surminski
Editor:Renee Goulet, RedLine Productions
Art Director:Ivan Pols
Post Production:Mark Pavia, Notch
Other Credits:Coloring: Notch; Talent: John Boylan
Brief Explanation:
Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, it?Ts on shelves now for a limited time. The ??president?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - ??Shreddies are supposed to be square.?? In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you?Td expect from the president of Diamond Shreddies.
LETTERS
2 of 2 Campaign
Type of Entry:Other Film Content
Category:Internet Film
Title:LETTERS
Advertiser/Client:POST CEREALS
Product/Service:SHREDDIES CEREAL
Entrant Company:OGILVY TORONTO, CANADA
Advertising Agency:OGILVY TORONTO, CANADA
Chief Creative Officer:Nancy Vonk/Janet Kestin
Copywriter:Hunter Somerville/Tim Piper
Agency Producer:Ken Rodger
Advertiser's Supervisor:Jennifer Hutchinson
Account Manager:Hana Reznikov
Account Supervisor:Kristi Karens
Production Company:REDLINE PRODUCTIONS Toronto, CANADA
Director:Tim Piper/Hunter Somerville
Producer:Brenda Surminski
Editor:Renee Goulet, RedLine Productions
Art Director:Ivan Pols
Post Production:Mark Pavia, Notch
Other Credits:Coloring: Notch
Brief Explanation:
Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, it?Ts on shelves now for a limited time. The ??president?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - ??Shreddies are supposed to be square.?? In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you?Td expect from the president of Diamond Shreddies.
INCREDIBLE POWER IN YOUR HANDS
Type of Entry:Other Film Content
Category:Internet Film
Title:INCREDIBLE POWER IN YOUR HANDS
Advertiser/Client:VODAFONE
Product/Service:BLACKBERRY STORM
Entrant Company:OUTSIDER London, UNITED KINGDOM
Advertising Agency:OUTSIDER London, UNITED KINGDOM
Advertiser's Supervisor:Lloyd Page
Production Company:OUTSIDER London, UNITED KINGDOM
Director:Russell England
Post Production:Concrete
Brief Explanation:
To extend the momentum of our Blackberry Storm campaign into 2009, with the creative idea being ??Incredible Power in Your Hands??, we thought there was a great opportunity in the social media space to do something really engaging leveraging our sponsorship of the F1 McLaren racing team, and in particular the 2008 F1 World Champion Lewis Hamilton. Our viral film positions the BlackBerry Storm as the ultimate gadget, with its power harnessed in a unique, entertaining and unexpected way, to remotely control both a small and large racing car. Blackberry addicts and F1 Fans from around the world quickly picked up the video calling it "the ultimate office geek fantasy come to reality". Within days we gained a wide audience and huge media attention. To date the video has recorded over 1.5 million views and is still captivating new audiences online.
ZACK JOHNSON
Type of Entry:Other Film Content
Category:Internet Film
Title:ZACK JOHNSON
Advertiser/Client:PROCTER & GAMBLE
Product/Service:TAMPAX
Entrant Company:LEO BURNETT USA Chicago, USA
Advertising Agency:LEO BURNETT USA Chicago, USA
Chief Creative Officer:Mark Tutssel, Global/John Condon, Chicago
Executive Creative Director:Becky Swanson
Creative Director:Dave Loew/Jon Wyville
Copywriter:Dave Loew
Agency Producer:David Moore/Rob Tripas
Account Manager:Cindy Blikre
Account Supervisor:Katie Mcclay
Production Company:SMUGGLER Hollywood, USA
Director:Randy Krallman
Producer:Patrick Milling Smith/Brian Carmody/Lisa Rich/Allison Kunzman
Editor:Matt Woods, Whitehouse Chicago
Music: Artist/Title:Human Worldwide/Original Music Composition
Art Director:Jon Wyville
Post Production:The Filmworkers Club/Co3
Other Credits:Production Designer: Jason Schuster; Line Producer: Cory Berg; Digital Shop: Domani Studios
Brief Explanation:
Every woman wishes that just once, men could experience what she goes through every month. So Tampax built an emotionally empathetic relationship with girls by dramatizing the menstrual trials and travails of an All-American high school boy who just happened to wake up one day more like a girl ??down there.??
OTHER STORY
Type of Entry:Other Film Content
Category:Interactive Film
Title:OTHER STORY
Advertiser/Client:SENSOOR HELPLINE
Product/Service:SENSOOR HELPLINE
Entrant Company:S-W-H Amsterdam, THE NETHERLANDS
Advertising Agency:S-W-H Amsterdam, THE NETHERLANDS
Creative Director:Lode Schaeffer
Copywriter:Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan
Agency Producer:Jasper Baartmans, Interactive/Yvonne Knook, Rtv
Advertiser's Supervisor:Johan Verheijen/Rifka De Jong
Account Manager:Toprak Ozturan/Dani
Account Supervisor:Mark Aink
Production Company:HAZAZAH Amsterdam, THE NETHERLANDS
Director:Bram Schouw
Producer:Robert Roosenstein
Editor:Brian Ent, The Ambassadors
Sound Design/Arrangement:Tymen Geurts, Earforce
Art Director:Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan
Lighting:Jasper Wolf
Post Production:AVP
Other Credits:Technical Implementation: Achtung/Mr. Ynk
Brief Explanation:
Sensoor are the ??Dutch Samaritans?T: a helpline which gives emotional support. If you have a problem which you can?Tt share with anybody, you can call Sensoor: Sensoor listens to the other story. In the Sensoor banners and on their website you see a film in which a man gives a speech on his 25th wedding anniverary and tells his wife, kids, friends and family how happy he is. When you move your cursor over the film, you hear the other story: his desperate telephone call with Sensoor in which he confesses that he?Ts deeply in love with a man. You can move the cursor on and off the screen and switch between the two stories, highlighting how deceptive appearances can be...
28.06.2009


2010
2009

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