Zoogami releases a new beer and wants to position it as a modern product that follows the evolutions of the world in which we live. This is the Contemporary Beer project, born to explain, in a completely revolutionary way, what happens in the world in real time.
Encounters between a baby and the oldest man in Spain. People can see new born babies through videos ans photos posted by parents and congratulate them with a personal message.
JUDGES:
WATCH VIDEO PRESENTATION FROM 3MIN TO 4.20.
For Wieckse (white beer) weв?Tve built a system showing you exactly where the sun is shining. Maybe on your favourite terrace or at the park or on your balcony.
Weв?Tve put professional weather stations on the roofs of Wieckse terraces across Holland. These weather stations show when and how strongly the sun is shining and form a unique network.
Via the website, banners or your mobile phone you can now see exactly where the sun is shining, how strong it is and whether your terrace is (temporarily) in shadow.
From now on the sun is linked to Wieckse.
Cheers!
Many people doubt the Smart Fortwoв?Ts 'real car' credentials; they think that it will be cramped on the inside, have a non-existent boot and it would crumple horribly in an accident.
This is actually far from the truth. The seats are bigger than in many executive saloons, the boot can take a washing machine, it can withstand the weight of 400 elephants and itв?Ts filled with state-of-the-art Mercedes technologies.
The campaign seeks to make people reappraise smart as a в??real carв?T with real car credentials, by confronting people's misconceptions head on with rich media ads and campaign microsite.
Brooke Shields, as part of her noble, albeit misguided fight to stop couples from making babies to justify the purchase of a Volkswagen Routan, sheв?Ts bestowed upon us all the BabyMaker3000. Now if youв?Tre hell bent on getting a Routan but donв?Tt have the requisite kids, use this tool to make a very accurate, life-like virtual baby. Whether the mate you choose to make a baby with is a steamy crush or a complete stranger, youв?Tll have all the justification you need to get the only minivan in America with German engineering.
The Passat EcoFuel emits just 20g CO2 per km. We illustrated just how little this is by comparing it to human emissions, which is about 0.05g per breath.
After selecting a route between two cities in Sweden, the jazz calculation begins. The result is then presented in the equivalent time that a jazz band would emit the same amount of CO2, as emitted by a Passat EcoFuel in the selected route.
A playlist of jazz music corresponding to the distance was generated, that the visitor could add directly to Spotify. If the visitor would not be Spotify-member, Volkswagen gave away an invitation.
Chief Creative Officer/Co-President/JWT North America
Harvey Marco
JWT
Chief Creative Officer/JWT New York
Kash Sree
JWT
Executive Creative Director
Rob Omodiagbe
JWT
Creative Director/Art Director/Copywriter
John Cornette
JWT
Art Director
Jaime Schwarz
JWT
Copywriter
Bee Reynolds
JWT
Copywriter
Kathryn Leo
JWT
Digital Producer
Nicky Maser
JWTWO
Producer
Angela Buck
JWT
Broadcast Producer
Lauren Eberhardt
JWT
Print Producer
Sara Clark
JWT
Photographer
Brief Explanation:
We created an interactive piece of work that expressed that Love, like Diamonds, is Forever.
A four foot high, mistletoe wreath fashioned in the shape of the Diamond logo was hung in Madison Square Park where couples could come and kiss under it. The kisses were digitally recorded by 60 cameras circling the mistletoe and uploaded to the When Forever Began website. The kissers could then visit the website and share their Unbreakable Kiss with their friends and family through an e-card or download the video to post to their Facebook profile.
JUDGES:
The site is not live anymore
With H&M hitting Japan this winter, the project aims to protect the market position for the "number-one casual brand", UNIQLO.
The shops will strengthen its connection with the online store as well.
The target is <Japanese citizens>- from kids to elders.
This innovative online presentation format is designed to meet the needs for long and continual project. Models of different age groups, sex, occupation will march through the online catalogue, supporting the users to purchase directly online.
Also, the project extends to TOKYO MARCH, where all the online users around the world march virtually in a line on Google Maps.
Zombie Singles, the official dating site for the undead was born. This platform allows users to interact by creating pseudo-dating profiles in hopes of finding their zombie match. They can also collect friends, or в??fiendsв??, and rate other pictures based on their в??Bore or Goreв?? factor. The site leverages the The Zombifier, a custom flash application that allows users to в??zombifyв?? themselves, transforming an ordinary picture into a zombie-style avatar with wounds, incisions, blood spots, and more.
This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.
All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.
BBC Blast is a website to develop young people's creativity. But some of these kids donв?Tt even know where to start.
The Blast Studio uses online to give young people the opportunity to experiment in a real space, whilst making the kind of mess theyв?Td never get away with at home.
But somewhere between the flinging paint and ever-evolving sculptural ooze is a serious attempt to bring a young, creative community together and encourage them to unleash their creative beast within.
And live streaming our event online, the world can watch our studio evolve... whilst weв?Tre left holding the mop.
GE is now using innovative technology to implement the Smart Gridв?"a power grid that will be able to distribute alternative energy throughout the country, that knows when you need energy most and can preemptively anticipate power outages. Our job was to make all of this information easily digestible. After engaging consumers with a 3-D augmented reality experience as new as the grid itself, we took the idea of boring case studies and turned it on its head. Through film and a series of interactive visualizations, we were then able to convey a complicated concept in a simple way, allowing people to see what the Smart Grid means to their lives.
Brief
Raise awareness of O2в?Ts music credentials.
Solution
We gave O2 customers the chance to put 1, 500 friendsв?T names on the VIP guest list for a one-off party headlined by Moby at indigO2.
Entrants set up their list on our microsite, and using their social networking skills, invited as many friends as possible to join it via MMS, or by uploading an image of themselves online.
Results
A huge buzz was created around the event as Moby fans seeded their own party URLs across numerous sites. Facebook performed particularly well, driving 36% of traffic to the site.
"Thank You begins with a T." was created as a token of appreciation for the friends, family, clients, and colleagues of Grow. Each of the "thanked" received a unique URL that opened a personalized version of the website, thanking that person and inviting him to select a free "T" of his choosing.
The website featured the entire Grow team, each creating on the screen in front of them a drawing that would integrate with the site. Upon completion, the drawings activated, allowing visitors to interact with team members in a variety of engaging ways.
Enter Chlorophyllo, the most powerful luchador (mexican wrestler) in history. We created a 7 minute long interactive film, featuring all the best elements of classic Mexican cinema - car chases, superhuman dwarves and evil doctors.
We focused on being true to the mood of the film and the style of the adventure - the user could play through the game by bashing their keyboard.
The campaign was spread via entertaining banners. A facebook fan page was created, attracting more than 4300 fans. Chlorophyllo was also seeded to blogs, resulting in mentions in hundreds of blogs and a Favourite website award win.
AtrГЎpalo created a plague of в??trappersв??: strange creatures of digital origin which appeared on the internet. AtrГЎpalo purchased 80 million printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. After one first week without a presence, the brand appeared to communicate that the "trappers" contained AtrГЎpalo products. A great hunt was unleashed. Users began to look for "trappers" on the internet in order to capture them, store then on a website and then return to look for more. Three weeks later, the plague was exterminated.
The Internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile broadband site displays what Now actually looks like. A digital curator of live feeds, cams and streaming data constitutes the world's most elaborate widget. A downloadable version allows people to take the site with them. Beyond the site, we created interactive live-feed banner ads including a Yahoo takeover unit. In the first three weeks, the Now site has raked up nearly 700,000 visits, and the online messaging has delivered almost 340 million impressions.
We placed 3 decoy offers in a favorable spot on the "Auto homepage", a web-based used-car market. If the user chose one of the offers, he was connected directly to the vehicle profile. While he was reading the vehicle particulars, the profile image suddenly changed into a film, showing how the car was stolen. The film concluded with the question в??Got the right insurance?в??, followed by the answer: в??Make the change to VHV until November 30.в?? By clicking on the film, the user was directly linked to a current offer of the VHV insurance company.
You must have already seen lots of gym campaigns making fun of fat and out of shape people.
The problem is that they are exactly the target for a gym. This campaign tries to highlight
the positive side of exercising, positioning the gym as a relaxed place in which itв?Ts
possible to increase your self-esteem.
Put Indiana Jones and the Whopper together and youв?Tve got an idol worth dodging a crumbling temple for. This interactive piece warned you in no uncertain terms that you should not click on the Whopper. Despite this, countless intrepid adventurers/web surfers did so and were met with the same ominous tremble that greets Indy at so many turns. The browser window itself shook and began to collapse around users, closing in on the puzzle they had to solve in time to halt the web implosion. Average time of interaction was over 50 seconds, which annihilated the industry average of 11.
Each day thousands of pictures and print ads are downloaded from the internet by creativeв?Ts. On popular sites like "LГ?rzer's Archive", "Ads of the world" and "Coloribus", art directors and copywriters find inspiration or moods to illustrate their ideas. In many cases also using our work. And this is where our idea cuts in. We placed messages behind our showcased work. Whenever a visitor drags a picture of one of our ads to the desktop, to make a copy, he or she is faced with our message: "Playing copycat again? Get original at Jung von Matt".
CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Advertising/Web Design Agency:
CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Creative Credits
Name
Company
Position
Gustav von Sydow
CRISPIN, PORTER + BOGUSKY EUROPE
Planner/Project Manager
Gustav Martner
CRISPIN, PORTER + BOGUSKY EUROPE
Creative Director
Daniel Hultberg
CRISPIN, PORTER + BOGUSKY EUROPE
Designer
Anders Johansson
CRISPIN, PORTER + BOGUSKY EUROPE
Designer
Malin Ekman
CRISPIN, PORTER + BOGUSKY EUROPE
Flash Animator
By Burt
Production Company
Brief Explanation:
Advertising can be amazing. Metaphores, big ideas and brave new worlds. All good. But sometimes it just feels better to put the clientВ№s whole product range in a searchable 140x350-pixel banner, and place that banner exactly right.
"The Little Send Guide", placed at Swedens largest classified ad site, gives users quick access to quotes from the Swedish Post and displays how much it would cost to have the item they're looking at sent home. The ad also gives dynamic suggestions for similar items based on the type of product that is being viewed. Amazing, isn't it?
Charities, Public Health & Safety, Public Awareness
Title:
EDUCATION
Advertiser/Client:
BARNARDO'S
Product/Service:
BARNARDO'S
Entrant Company:
BBH London, UNITED KINGDOM
Advertising/Web Design Agency:
BBH London, UNITED KINGDOM
Creative Credits
Name
Company
Position
Nick Gill
BBH
Creative Director
Dominic Goldman
BBH
Creative Director
Dominic Goldman
BBH
Art Director
Dominic Goldman
BBH
Copywriter
Oli Cole
BBH
Flash Designer
Lucy Kennedy
BBH
Account Manager
Victoria Baldacchino
BBH
Producer
Brief Explanation:
THE BRIEF
Raise awareness of the role Barnardoв?Ts play in helping
troubled children who suffer from learning difficulties.
THE STRATEGY
Deliver on the Barnardoв?Ts Believe in Children brand
message by launching a tactical ad which ran on leading
British newspaper sites the day exam results were made
public. At a time when the press and public traditionally focus
on the obvious success stories, Barnardoв?Ts could take the chance to recognise the resilience of less fortunate children who persevere with education even when the odds are
stacked against them.
The purpose of this campaign is to advertise the Japanese singer-songwriter JUJU's new single CD, "SUNAO NI NARETARA". We have got the mission from the client to develop the innovative mobile campaign. And then we developed brand-new method of mobile movie which named "Pair Movie". We leveraged this technique for this song promotion and have produced the original music video of 5 episodes. It's streamed for free in the campaign site. This Pair Movie was played 400,000 times in one month. The song itself was downloaded more than 2,200,000 times. It has become her biggest hit ever.
To get young, female athletes training better, we created Nike Training Club. This online platform lets girls customize training programs and invite and challenge their friends to work out. We extended the web experience to an iPhone app in order to support girls on the go. The Nike Training Club app provides girls portable access to their training regimen and instructional videos. Together, the web and mobile experiences create an opportunity for girls to train in a fun, social and personalized way.
We came up with an idea that zoomed in on the intrinsic value of mobile phones that is the "ability to call."
Once you register your voice, this unparalleled system automatically generates music in your own voice.
You can download this new track on your mobile phone and use it as an original ringtone. You can also send your music to your friends.
The music generated is given a jacket with a unique QR code, and archived on the web in real-time.
From amidst a great sea of QR jackets, users can enjoy not only their own, but also other users' tracks.
This QR jacket may also be used as blog parts for your blog or SNS.
A recording booth was set up at the events held in 5 major cities nationwide, and the original tracks created by the users rang throughout the event halls.
Objective & Concept:
This blog widget has been created to demonstrate PetaBit's technology and
creativity to Internet users.
By installing it to a blog, users will be able to enjoy a beautiful visual
effect and delightful music.
Since the melody it plays will be based on the text of the blog, each piece
of music will be original and unique.
Many people can add entertainment value to their blogs.
Target:
Everyone
The brief was to make Noddy more relevant to modern parents and, particularly, preschoolers. We knew that todayв?Ts working parents were spending less and less time with their kids and that technology such as video calling was playing a big part in their communication as it allows for a more engaging experience. We felt there was a great opportunity here to give a deeper framework to that engagement creating a more magical experience for both parties. Time for a Story was born: a groundbreaking worldwide first that enables parents and children to share interactive story time via MSN video call.
We knew there were going to be lovely animal-shaped balloons around because they were in the TV ads. We can't see how we could have done anything other than set-up a balloon race across the Internet.
The thing that got us really excited was creating a complex and mutually beneficial relationship between sites, players and Orange, something fun for racers, yet rewarding for site-owners.
We built a bespoke в??ad-servingв?T environment, managing relational data between each individual balloon and the sites. The reward - 40,000 balloons, 3,000 sites and 3.2 million free exposures to Orange through the race itself.
Simply posting "Balloon Animals" on YouTube created an overnight sensation. Less than 24 hours after its launch, it had over 200,000 views, over 350,000 within 36 hours and within 48 hours it was the #5 viral video on the internet with over 600,000 views. By the third day is was featured on Technorati, the world's largest blog search engine. Three-and-a-half days from its launch "Balloon Animals" had one million views. Within two week it received over three million views according to the Viral Video Charts, which placed it in its top 20 (reaching number one the first week).
IN AN ABSOLUT WORLD, FRIENDS WOULD GET TOGETHER MORE OFTEN-HOT TUB
IN AN ABSOLUT WORLD, FRIENDS WOULD GET TOGETHER MORE OFTEN-HOT TUB
Advertiser/Client:
ABSOLUT
Product/Service:
VODKA
Entrant Company:
GREAT WORKS Stockholm, SWEDEN
Advertising/Web Design Agency:
GREAT WORKS Stockholm, SWEDEN
Creative Credits
Name
Company
Position
Ulrika Lövdahl
Absolut
Client
Clare Kanter
Absolut
Client
Magnus WГ?lsten
Great Works
Global Account Director
Ted Persson
Great Works
Creative Director
Fredrik Carlström
Great Works
Creative Director
Jacob Г:strГ¶m
Great Works
Art Director
Jakob Nielsen
Great Works
Art Director
Jenna Moran
Great Works
Account Director
Mikael Zetterberg
Great Works
Planner
Zach Galifianakis
Freelance
Actor/Producer/Copywriter
Eric Warenheim
Freelance
Actor/Producer/Copywriter
Tim Heidecker
Freelance
Actor/Producer/Copywriter
Brief Explanation:
As part of the digital version of the overall In An ABSOLUT World campaign, we approached American comedian Zach Galifianakis and asked him to develop his vision of an ABSOLUT world.
93,215 views on FunnyOrDie
753,405 views on Youtube
155,336 views on Myspace
6,351 views on Break
54,883,667 Editorial Impressions (together with Viral2)
1,200 Comments first 7 weeks (Based on comments on Youtube, Myspace, FunnyOrDie, Break)
1,820 Google hits first 7 weeks (All searches made within brackets "absolut zach")
Brief: Announce AWARDв?Ts Call For Entries in an original way that would resonate with agency creatives.
Solution: To call for award entries, in the form of an award entry.
JUDGES:
Actual entry in Email Entry Folders
Карта рекламного рынка
