06 2016 .
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Film Lions

KARATE CHOP
  1 of 3 Campaign
Type of Entry: Product & Service
Category: Savoury Foods
Title: KARATE CHOP
Advertiser/Client: GENERAL MILLS CANADA
Product/Service: PIZZA POPS
Entrant Company: COSSETTE Toronto, CANADA
Advertising Agency: COSSETTE Toronto, CANADA
Creative Director: Pete Breton/Dave Douglass
Copywriter: Tom Greco
Agency Producer: Leanne McLellan
Advertiser's Supervisor: Dale Storey/Ivan Guiellen
Account Supervisor: Shahla Lalani/Bianca Kwasnycia
Production Company: HOLIDAY FILMS Toronto, CANADA
Director: Scott Corbett
Editor: David Baxter
Sound Design/Arrangement: The Eggplant
Art Director: Colin Brown
Brief Explanation:
Pizza Pops are so loaded with delicious pizza stuff that you really need to be careful how you treat them. In this commercial we begin with the aftermath of a Pizza Pop explosion that has left two friends by a trailer in a state confusion, then look back "05 seconds earlier" to discover what caused the mayhem.
MONKEYS
  2 of 3 Campaign
Type of Entry: Product & Service
Category: Savoury Foods
Title: MONKEYS
Advertiser/Client: GENERAL MILLS CANADA
Product/Service: PIZZA POPS
Entrant Company: COSSETTE Toronto, CANADA
Advertising Agency: COSSETTE Toronto, CANADA
Creative Director: Pete Breton/Dave Douglass
Copywriter: Tom Greco
Agency Producer: Leanne McLellan
Advertiser's Supervisor: Dale Storey/Ivan Guiellen
Account Supervisor: Shahla Lalani/Bianca Kwasnycia
Production Company: HOLIDAY FILMS Toronto, CANADA
Director: Scott Corbett
Editor: David Baxter
Sound Design/Arrangement: The Eggplant
Art Director: Colin Brown
Brief Explanation:
Pizza Pops are so loaded with delicious pizza stuff that you really need to be careful how you treat them. In this commercial we begin with the aftermath of a Pizza Pops explosion in a monkey astronaut testing facility, then look back "05 seconds earlier" to discover what caused the mayhem.
ROBOT FRIEND
  3 of 3 Campaign
Type of Entry: Product & Service
Category: Savoury Foods
Title: ROBOT FRIEND
Advertiser/Client: GENERAL MILLS CANADA
Product/Service: PIZZA POPS
Entrant Company: COSSETTE Toronto, CANADA
Advertising Agency: COSSETTE Toronto, CANADA
Creative Director: Pete Breton/Dave Douglass
Copywriter: Tom Greco
Agency Producer: Leanne McLellan
Advertiser's Supervisor: Dale Storey/Ivan Guiellen
Account Supervisor: Shahla Lalani/Bianca Kwasnycia
Production Company: HOLIDAY FILMS Toronto, CANADA
Director: Scott Corbett
Editor: David Baxter
Sound Design/Arrangement: The Eggplant
Art Director: Colin Brown
Brief Explanation:
Pizza Pops are so loaded with delicious pizza stuff that you really need to be careful how you treat them. In this commercial we begin with the aftermath of a Pizza Pop explosion that has removed the head of a boy's robot friend, then look back "05 seconds earlier" to dicsover what caused the mayhem.
JOHN WEST ROW
Type of Entry: Product & Service
Category: Savoury Foods
Title: JOHN WEST ROW
Advertiser/Client: JOHN WEST
Product/Service: JOHN WEST FRESH FISH
Entrant Company: CHEETHAMBELLJWT Manchester, UNITED KINGDOM
Advertising Agency: CHEETHAMBELLJWT Manchester, UNITED KINGDOM
Chief Creative Officer: David Bell
Executive Creative Director: Andy Cheetham
Creative Director: Andy Cheetham
Copywriter: Andrew Dobbie
Agency Producer: Bridget Pelicias
Advertiser's Supervisor: CheethambellJWT
Planner: Graham Furlong
Account Manager: Jessica Paterson
Account Supervisor: Nick Wyatt
Production Company: ONWARD FILM Manchester, UNITED KINGDOM
2nd Production Company: 422 Manchester, UNITED KINGDOM
Director: Gemma Burditt
Producer: James Jeffreys
Editor: Andy Hunwick
Sound Design/Arrangement: Universal Music
Music: Artist/Title: Universal Music/Martin Craft/"Dragonfly"
Animation: 422 Studios
Art Director: James Ashworth
Lighting: Alex Ryle
Post Production: 422 Studios
Brief Explanation:
John West, a brand well established in canned fish, were about to launch into a new market¦ fresh fish. The challenge was to translate John West's expertise in sourcing the best fish into this new area of fresh. We therefore recreated the John West fisherman as a simple of sourcing the very best fish and used him to demonstrate a commitment to freshness. The ad charts the journey of an experienced fisherman as he brings his fresh catch of fish straight from the sea to the store. The ad uses a stop-frame animation using high def™ digital stills in order to create interest and to establish a high quality feel.
LLAMA
Type of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: LLAMA
Advertiser/Client: MARS
Product/Service: STARBURST
Entrant Company: LATINWORKS Austin, USA
Advertising Agency: LATINWORKS Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Norbi Zylberberg/Alejandro Egozcue/Sergio Hernandez
Copywriter: Norbi Zylberberg/Alejandro Egozcue/Sergio Hernandez
Agency Producer: Elizabeth Spiva
Account Supervisor: Raquel Garcia
Production Company: FLIP FILMS Santa Monica, USA
Director: Robert Bonomo
Editor: UHF Studios
Sound Design/Arrangement: Farias Productions
Art Director: Alejandro Egozcue
Other Credits: Leandro Filloy
Brief Explanation:
We see a young guy watching a llama in a mountain setting. Both are chewing in a similar rhythm, then stop. The guy offers the llama one of his Starburst, and the llama accepts it. We then see the llama's hoof putting a Starburst in the guy's mouth, sharing something juicy in a tender way.
V
Type of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: V
Advertiser/Client: NESTL‰ ARGENTINA
Product/Service: FRIGOR ICECREAM
Entrant Company: JWT ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: JWT ARGENTINA Buenos Aires, ARGENTINA
Executive Creative Director: Gonzalo Vecino/Pablo Álvarez Travieso
Copywriter: Joaqu­n Espagnol
Agency Producer: Federico Videtta/Marina Laborde
Account Supervisor: Mario Ascher/Alejandra D'adamo
Production Company: URSULA Buenos Aires, ARGENTINA
Director: Lemon
Producer: Adrián D'amario
Sound Design/Arrangement: La Casa Post Sound
Music: Artist/Title: Twins Music
Art Director: Miguel Usandivaras
Post Production: Che Revolution Post
Other Credits: Line Producer: Maria Silveti; Photography Director: Pablo Derecho
Brief Explanation:
Every year the brand launches a campaign before summer with the goal of becoming the main character of this season. Lifeguard Migration is a seasonal campaign for the Frigor ice cream line, of Nestl©. Under the concept: “Summer is getting closer”, the brand proposes a countdown towards the most anticipated time of the year. The campaign consists of five commercials, where a group of lifeguards who fly show the most memorable moments of this trip, imitating the swallows™ migration from San Francisco to Buenos Aires. The spots use humor and show the lifeguards in different situations in various cities of America.
WOMAN WHISPERER
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: WOMAN WHISPERER
Advertiser/Client: FOSTER'S GROUP
Product/Service: CARLTON MID
Entrant Company: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Copywriter: Richard Williams
Agency Producer: Sevda Cemo
Advertiser's Supervisor: Peter Sinclair/Vince Ruiu/Richard Oppy/Mim Orlando
Account Supervisor: Paul McMillan/Phil Baker/Sam Mackisack
Production Company: PRODIGY Sydney, AUSTRALIA
Director: Tim Bullock
Producer: Jonathan Samway/Kate Sawyer
Editor: Adam Wills
Sound Design/Arrangement: Paul Le Couteur
Art Director: Ant Phillips
Lighting: Keith Wagstaff
Post Production: Frame, Set & Match
Brief Explanation:
This idea communicates that Carlton MID (mid strength beer) can give men “mate time”; yes that magical and often elusive time for one more beer. It™s a familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won™t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer.
DOCTOR
  1 of 3 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: DOCTOR
Advertiser/Client: AMBEV
Product/Service: NORTE BEER
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Javier Campopiano
Copywriter: Santiago Galibert/Juampi Lufrano
Agency Producer: Camilo Rojas
Advertiser's Supervisor: Jorge Mastroizzi
Account Manager: Carla Paloma Miralles
Account Supervisor: Jimena Germanier
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Felipe+Pancho
Producer: Facundo Perez/Chino Vazquez
Editor: Che Rebolution
Music: Artist/Title: Supercharango
Art Director: Juan Pedro Porcaro
Post Production: Che Rebolution Post - Hd
Brief Explanation:
Beer means friendship, and this campaing presents in a funny way the different kind of friends we all have.
IT GUY
  2 of 3 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: IT GUY
Advertiser/Client: AMBEV
Product/Service: NORTE BEER
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Javier Campopiano
Copywriter: Santiago Galibert/Juampi Lufrano
Agency Producer: Camilo Rojas
Advertiser's Supervisor: Jorge Mastroizzi
Account Manager: Carla Paloma Miralles
Account Supervisor: Jimena Germanier
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Felipe/Pancho
Producer: Facundo Perez/Chino Vazquez
Editor: Che Rebolution
Music: Artist/Title: Supercharango
Art Director: Juan Pedro Porcaro
Post Production: Che Rebolution Post - Hd
Brief Explanation:
Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.
MILLIONAIRE
  3 of 3 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: MILLIONAIRE
Advertiser/Client: AMBEV
Product/Service: NORTE BEER
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Javier Campopiano
Copywriter: Santiago Galibert/Juampi Lufrano
Agency Producer: Camilo Rojas
Advertiser's Supervisor: Jorge Mastroizzi
Account Manager: Carla Paloma Miralles
Account Supervisor: Jimena Germanier
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Felipe/Pancho
Producer: Facundo Perez/Chino Vazquez
Editor: Che Rebolution
Music: Artist/Title: Supercharango
Art Director: Juan Pedro Porcaro
Post Production: Che Rebolution Post - Hd
Brief Explanation:
Beer means friendship, and this campaings presents in funny way the different kind of friends we all have.
WALK-IN FRIDGE
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: WALK-IN FRIDGE
Advertiser/Client: HEINEKEN NEDERLAND
Product/Service: HEINEKEN BEER
Entrant Company: TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Advertising Agency: TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Executive Creative Director: Cor Den Boer/Jorn Kruijsen/Jeroen Van De Sande
Copywriter: Jeroen Van De Sande
Agency Producer: Wietske Hovingh
Advertiser's Supervisor: Floris Cobelens/Ilona Van Wegen
Account Supervisor: Machteld Van Woensel Kooy/Johan Jongkind
Production Company: CZAR.NL Amsterdam, THE NETHERLANDS
Director: Bart Timmer
Producer: Hein Scheffer/Robert Nan
Editor: Offline Editor: Annelien Van Wijnbergen
Sound Design/Arrangement: The Ambassadors
Art Director: Cor Den Boer/Jorn Kruijsen
Post Production: The Ambassadors
Other Credits: Set Designer: Genaro Rosato/Jelier Schaaf
Brief Explanation:
A woman is showing her new dressing room to her friends. They cheer. Her partner is showing his walking fridge to his friends. They cheer.
WAREHOUSE
  1 of 5 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: WAREHOUSE
Advertiser/Client: MILLER BREWING COMPANY/ MILLER HIGH LIFE
Product/Service: MILLER BEER
Entrant Company: SAATCHI & SAATCHI New York, USA
Advertising Agency: SAATCHI & SAATCHI New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Ralph Watson/Andy Carrigan
Copywriter: Mitch Gage
Agency Producer: Diane Burton
Account Supervisor: Will Platt-Higgins/Nick Miaritis/Mark Rolland
Production Company: SAATCHI & SAATCHI New York, USA
Director: Joe Arcidiacono
Editor: Stephan Dumonceau/Alex Israel, Final Cut
Art Director: Kristin Graham
Brief Explanation:
In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.
HIGH LIFE
  2 of 5 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: HIGH LIFE
Advertiser/Client: MILLER BREWING COMPANY/ MILLER HIGH LIFE
Product/Service: MILLER BEER
Entrant Company: SAATCHI & SAATCHI New York, USA
Advertising Agency: SAATCHI & SAATCHI New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Ralph Watson/Andy Carrigan
Copywriter: Mitch Gage
Agency Producer: Diane Burton
Account Supervisor: Will Platt-Higgins/Nick Miaritis/Mark Rolland
Production Company: SAATCHI & SAATCHI New York, USA
Director: Joe Arcidiacono/Ralph Watson/Andy Carrigan
Editor: Stephan Dumonceau, Final Cut
Art Director: Kristin Graham
Brief Explanation:
In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.
ONE MISSISSIPPI
  3 of 5 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: ONE MISSISSIPPI
Advertiser/Client: MILLER BREWING COMPANY/ MILLER HIGH LIFE
Product/Service: MILLER BEER
Entrant Company: SAATCHI & SAATCHI New York, USA
Advertising Agency: SAATCHI & SAATCHI New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Ralph Watson/Andy Carrigan
Copywriter: Mitch Gage
Agency Producer: Diane Burton
Account Supervisor: Will Platt-Higgins/Nick Miaritis/Mark Rolland
Production Company: SAATCHI & SAATCHI New York, USA
Director: Joe Arcidiacono/Ralph Watson/Andy Carrigan
Editor: Stephan Dumonceau, Final Cut
Art Director: Kristin Graham
Brief Explanation:
In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.
GUITAR
  4 of 5 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: GUITAR
Advertiser/Client: MILLER BREWING COMPANY/ MILLER HIGH LIFE
Product/Service: MILLER BEER
Entrant Company: SAATCHI & SAATCHI New York, USA
Advertising Agency: SAATCHI & SAATCHI New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Ralph Watson/Andy Carrigan
Copywriter: Mitch Gage
Agency Producer: Diane Burton
Account Supervisor: Will Platt-Higgins/Nick Miaritis/Mark Rolland
Production Company: SAATCHI & SAATCHI New York, USA
Director: Joe Arcidiacono/Ralph Watson/Andy Carrigan
Editor: Stephan Dumonceau, Final Cut
Art Director: Kristin Graham
Brief Explanation:
In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.
PAINTING
  5 of 5 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: PAINTING
Advertiser/Client: MILLER BREWING COMPANY/ MILLER HIGH LIFE
Product/Service: MILLER BEER
Entrant Company: SAATCHI & SAATCHI New York, USA
Advertising Agency: SAATCHI & SAATCHI New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Ralph Watson/Andy Carrigan
Copywriter: Mitch Gage
Agency Producer: Diane Burton
Account Supervisor: Will Platt-Higgins/Nick Miaritis/Mark Rolland
Production Company: SAATCHI & SAATCHI New York, USA
Director: Joe Arcidiacono
Editor: Stephan Dumonceau/Alex Israel, Final Cut
Art Director: Kristin Graham
Brief Explanation:
In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.
GAS STATION
Type of Entry: Product & Service
Category: Home Appliances & Furnishings
Title: GAS STATION
Advertiser/Client: SANYO VIDEO VERTRIEB
Product/Service: SANTEC VIDEO SURVEILLANCE
Entrant Company: SERVICEPLAN Hamburg, GERMANY
Advertising Agency: SERVICEPLAN Hamburg, GERMANY
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Schill
Creative Director: Axel Thomsen
Copywriter: Rudy Novotny
Production Company: COBBLESTONE HAMBURG FILMPRODUKTION, GERMANY
Director: Pekka Hara
Producer: Pieter Lony/Ulla Vogel/Daniel Mittwede
Sound Design/Arrangement: Tuomas Sepp¤nen, Humina
Art Director: Till Diestel
Other Credits: Online agency: Plan.net
Brief Explanation:
The goal was too show all opportunities of video control systems in an surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you™re caught by a security-camera.
BREAK-UP SERVICE
Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: BREAK-UP SERVICE
Advertiser/Client: ADIDAS
Product/Service: SAFETY COLLECTION
Entrant Company: TBWA\LONDON, UNITED KINGDOM
Advertising Agency: TBWA\LONDON, UNITED KINGDOM
Creative Director: Al Young
Copywriter: Mat Fox/Mark Nicholson
Agency Producer: Tamara Kennon
Account Supervisor: Troy Parkinson
Production Company: BLINK London, UNITED KINGDOM
2nd Production Company: TAIYO KIKAKU Tokyo, JAPAN
Director: Kosai Sekine
Producer: Jeremy Smith/Satoshi Takahashi/Andrew Thomas
Editor: Norihiko Maeda
Art Director: Mat Fox/Mark Nicholson
Post Production: The Mill, London
Other Credits: Production Manager: Takao Inoue/Hideki Okawa/Yuya Nakamura/Shuhei Hosokawa/Yoshinari Hama
Brief Explanation:
The concept is to introduce Adidas Originals Safety Wear, inspired by types of safety wear in Japan, we follow a Japanese man, Akira, who runs a unique “SPLIT UP SERVICE” uses “Safety Wear” as a uniform protecting him from danger, and filmed in like a fake documentary style, ‘mockumentary™. The target audience: those who wear sports wear for their fashion everyday.
FATE
Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: FATE
Advertiser/Client: NIKE
Product/Service: NIKE FOOTBALL
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Creative Director: Jeff Williams/Alberto Ponte/Tyler Whisnand
Copywriter: Jason Bagley
Agency Producer: Matt Hunnicutt
Production Company: ANONYMOUS CONTENT Culver City, USA
Director: David Fincher
Producer: Jeff Baron
Editor: Angus Wall, Rock Paper Scissors
Art Director: Ryan O™Rourke
Post Production: Michael Goble
Brief Explanation:
The lifelong journeys of pro football players LaDainian, Tomlinson and Troy Polamalu are chronicled as their destinies collide in an NFL football game.
GYMNASTIC
Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: GYMNASTIC
Advertiser/Client: SEMIR
Product/Service: SEMIR CLOTHING BRAND
Entrant Company: OGILVY SHANGHAI, CHINA
Advertising Agency: OGILVY SHANGHAI, CHINA
Executive Creative Director: Kevin Lee
Creative Director: Kevin Lee/Fiona Chen
Copywriter: Adams Fan/Yanli Song/Kevin Lee
Agency Producer: Aywei Wong/Ray Wu/Winnie Young
Production Company: PHENOMENA Bangkok, THAILAND
Director: Araya Suriharn (joey)
Producer: Darin Phiungkeo
Editor: Sippanart Oransaritkul
Sound Design/Arrangement: Tosapol Prasert
Music: Artist/Title: Cine Digital Sound
Art Director: Kevin Lee/Colin Lee/Minsheng Zhang/Will Tao/Robin Wu
Lighting: Prapope Duangpikul/Numpon Jarak
Post Production: Oriental Post, Bangkok
Other Credits: Composer: Pason Thirawat
Brief Explanation:
In the run up towards the 2008 Beijing Olympic Games, many clothing brands jumped on the "Higher, Swifter, Stronger" bandwagon. This cluttered the media with boring, repetitive advertising, as every advertiser is saying the same thing, at the same time. Semir, however, took a totally different approach. They distinguished themselves from other brands with a unique expression: "I suck at sports, but I look good".
SHOPPING
Type of Entry: Product & Service
Category: Cars
Title: SHOPPING
Advertiser/Client: CITRO‹N
Product/Service: CITRO‹N C3
Entrant Company: H Suresnes, FRANCE
Advertising Agency: H Suresnes, FRANCE
Creative Director: Gilbert Scher
Copywriter: Marco Venturelli
Advertiser's Supervisor: Jean-Marc Savigne
Account Supervisor: Hugues Reboul/Alain Cayzac
Production Company: WANDA PRODUCTIONS Paris, FRANCE
Director: Acne
Art Director: Luca Cinquepalmi
Other Credits: TV Production : Martine Dechaume
Brief Explanation:
A Citro«n is parked in a parking. Two women arrive and take their shopping bags out of the trunk. On the left of the car, in suppers, a counter with a price which is decreasing while the women remove the shopping bags from the trunk. At the end the counter stops and appears the real price of the car.
DREAMS
Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: DREAMS
Advertiser/Client: DAIMLER
Product/Service: MERCEDES PRE-SAFE SAFETY SYSTEM
Entrant Company: JUNG von MATT Hamburg, GERMANY
Advertising Agency: JUNG von MATT Hamburg, GERMANY
Chief Creative Officer: Deneke Von Weltzien/Armin Jochum
Creative Director: Thimoteus Wagner/Christian Fritsche
Copywriter: Daniel Pieracci
Agency Producer: Hermann Krug/Vanessa Fischbeck
Advertiser's Supervisor: Anders-Sundt Jensen/Dr. Kristina Hammer/Mirco V¶lker
Account Supervisor: Bastian Kühl
Production Company: BIGFISH FILMPRODUKTION Berlin, GERMANY
Director: The Vikings
Producer: Exec: Robert Gold;Line Producer: Henry Rehorek
Editor: Kai Kniekamp
Sound Design/Arrangement: Hastings Music Gmbh
Music: Artist/Title: Oliver Thiede
Animation: Feanor Engemann/Ghost Vfxg
Art Director: Jonas Keller
Post Production: Ghost Vfx
Other Credits: Graphics: Dennis Wagner
Brief Explanation:
A Mercedes-Benz E-Class drives down a lonely road, deep in the night, when suddenly, it pulls over to let a few strange passengers out. It turns out, that these passengers are all dreams never to be dreamt because of e-class´ new attention assist-system.
BEAN COUNTER
  1 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: BEAN COUNTER
Advertiser/Client: APPLE
Product/Service: MAC
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner/Eric Grunbaum
Creative Director: Jason Sperling
Copywriter: Krista Wicklund/Kevin Tenglin
Agency Producer: Serena Auroux
Production Company: EPOCH FILMS Beverly Hills, USA
Director: Phil Morrison
Editor: Lucas Eskin, Mad River Post
Art Director: Jamie Reilly
Post Production: Company 3
Other Credits: Acd: Chuck Monn
Brief Explanation:
In our first year of the Mac campaign we charmingly illustrated the difference between Macs and PCs. In our second year, we took off the gloves. In “Sad Song”, PC laments over his declining marketshare and Vista woes. In “Pizza Box”, PC attempts to catch college students switching to Mac by posing as a delicious pizza. And in “Yoga”, PC™s yoga instructor goes from serene to enraged as she reflects on her Vista problems.
V-WORD
  2 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: V-WORD
Advertiser/Client: APPLE
Product/Service: MAC
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner/Eric Grunbaum
Creative Director: Jason Sperling
Copywriter: Krista Wicklund/Kevin Tenglin
Agency Producer: Serena Auroux
Production Company: EPOCH FILMS Beverly Hills, USA
Director: Phil Morrison
Editor: Lucas Eskin, Mad River Post
Art Director: Jamie Reilly
Post Production: Company 3
Other Credits: Assistant Creative Director: Chuck Monn
Brief Explanation:
In our first year of the Mac campaign we charmingly illustrated the difference between Macs and PCs. In our second year, we took off the gloves. In “Sad Song”, PC laments over his declining marketshare and Vista woes. In “Pizza Box”, PC attempts to catch college students switching to Mac by posing as a delicious pizza. And in “Yoga”, PC™s yoga instructor goes from serene to enraged as she reflects on her Vista problems.
PIZZA BOX
  3 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: PIZZA BOX
Advertiser/Client: APPLE
Product/Service: MAC
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner/Eric Grunbaum
Creative Director: Jason Sperling
Copywriter: Krista Wicklund/Kevin Tenglin
Agency Producer: Serena Auroux
Production Company: EPOCH FILMS Beverly Hills, USA
Director: Phil Morrison
Editor: Lucas Eskin, Mad River Post
Art Director: Chuck Monn/Jamie Reilly
Post Production: Company 3/Mork+Lys
Other Credits: Assistant Creative Director: Chuck Monn
Brief Explanation:
In its 3rd year, the "Get a Mac" campaign continued to charmingly illustrate the difference between Macs and PCs. In “Sad Song”, PC sings his version of a sad Country & Western song, lamenting his declining marketshare and ongoing Vista woes. In “Pizza Box”, PC attempts to catch college students switching to Mac, by posing as a delicious pizza. And in “Yoga”, PC attempts to forget his troubles, but instead witnesses his yoga instructor going from serene to enraged as she reflects on her own Vista problems.
SURGERY
  1 of 2 Campaign
Type of Entry: Product & Service
Category: Retail Stores
Title: SURGERY
Advertiser/Client: VISIONLAB OPTICIAN'S
Product/Service: OPTICIAN
Entrant Company: PUBLICIS COMUNICACI“N ESPA‘A Madrid, SPAIN
Advertising Agency: PUBLICIS COMUNICACI“N ESPA‘A Madrid, SPAIN
Executive Creative Director: Marcelo Vergara/Fabio Mazia/Santiago Lucero
Agency Producer: Ricardo Sanvalentin/Gustavo Samaniego
Advertiser's Supervisor: Manuel Hurtado/Carlos Otero/Carmen Garcia
Planner: Pilar Velilla
Account Manager: Matteo Brilli
Account Supervisor: Julien Fel
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Music: Artist/Title: Archive
Art Director: Lucas Cambiano/Nestor Garcia
Post Production: Serena
Other Credits: Media: MPG
Brief Explanation:
A man with a very unfashionable eyeglasses asks for a plastic surgery to have a face like Pierce Brosnan. The surgeon agrees. Now we see the patient on the surgical bed, ready for the surgery. The doctor takes patient™s glasses out with all the care and substitutes them for a brand new pair. When the surgery ends the patient has Pierce Brosnan™s face. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab™s tradition.
DINNER
  2 of 2 Campaign
Type of Entry: Product & Service
Category: Retail Stores
Title: DINNER
Advertiser/Client: VISIONLAB OPTICIANS
Product/Service: OPTICIAN
Entrant Company: PUBLICIS COMUNICACI“N ESPA‘A Madrid, SPAIN
Advertising Agency: PUBLICIS COMUNICACI“N ESPA‘A Madrid, SPAIN
Executive Creative Director: Marcelo Vergara/Fabio Mazia/Santiago Lucero
Agency Producer: Ricardo Sanvalentin/Gustavo Samaniego
Advertiser's Supervisor: Manuel Hurtado/Carlos Otero/Carmen Garcia
Planner: Pilar Velilla
Account Manager: Matteo Brilli
Account Supervisor: Julien Fel
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Music: Artist/Title: Archive
Art Director: Lucas Cambiano/Nestor Garcia
Post Production: Serena
Other Credits: Media: MPG
Brief Explanation:
A couple is having dinner in a restaurant. She tells him: “Honey, since you™ve got your new glasses you™re much more handsome”. He™s Pierce Brosnan and replies: “Are these glasses changing me that much?” and saying so he takes the glasses off, changing into a normal man. She invites him in putting the glasses back on ad says: “Yes¦”. When he finally wears the glasses again he changes back into Pierce Brosnan. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab™s tradition.
CIVIL WAR
  1 of 2 Campaign
Type of Entry: Product & Service
Category: Retail Stores
Title: CIVIL WAR
Advertiser/Client: EBAY
Product/Service: EBAY
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars/Bill Bruce
Executive Creative Director: Greg Hahn
Creative Director: Senior Creative Director: Mike Smith; Creative Directors: Scott Kaplan/Tom Kraemer
Copywriter: Tom Kraemer
Agency Producer: Executive Producer: Ed Zazzera; Assistant Producer: Theresa Ward; Music Producer: Loren Parkins
Account Supervisor: Michael Stefanski/Jim Santora
Production Company: O POSITIVE New York, USA
Director: Jim Jenkins
Editor: Ian Mackenzie, Mackenzie Cutler
Art Director: Scott Kaplan
Post Production: Schmigital
Other Credits: Music House: Bang
Brief Explanation:
To drive traffic to their site, eBay set out to remind people that eBay is the best place to discover great “finds” “ including hard-to-get collectibles. Research informed us that finding deals on eBay makes people want to share the good news of their bargains with the world. Our TV campaign plays off that truth. In “Civil War,” a history re-enactor is so excited with the mint-condition Revolutionary War redcoat outfit that he found for a steal on eBay, he proudly wears it to the wrong war.
HERO
  2 of 2 Campaign
Type of Entry: Product & Service
Category: Retail Stores
Title: HERO
Advertiser/Client: EBAY
Product/Service: EBAY
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars/Bill Bruce
Executive Creative Director: Greg Hahn
Creative Director: Senior Creative Director: Mike Smith; Creative Directors: Scott Kaplan/Tom Kraemer
Copywriter: Tom Kraemer
Agency Producer: Executive Producer: Ed Zazzera; Assistant Producer: Theresa Ward; Music Producer: Loren Parkins
Account Supervisor: Michael Stefanski/Jim Santora
Production Company: O POSITIVE New York, USA
Director: Jim Jenkins
Editor: Ian Mackenzie, Mackenzie Cutler
Art Director: Scott Kaplan
Post Production: Schmigital
Other Credits: Music House: Bang
Brief Explanation:
To drive traffic to their site, eBay set out to remind people that eBay is the best place to discover great “finds” “ including brand new electronics. Research informed us that finding deals on eBay makes people want to share the good news of their bargains with the world. Our TV campaign plays off that truth. In “Hero,” all the children in a classroom can't help writing about their hero “ Eric's dad “ who found a deal on a Playstation 3 videogame console.
SCOOTER
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: SCOOTER
Advertiser/Client: CANADIAN FILM CENTRE
Product/Service: WORLDWIDE SHORT FILM FESTIVAL
Entrant Company: DOUG AGENCY Toronto, CANADA
Advertising Agency: DOUG AGENCY Toronto, CANADA
Chief Creative Officer: Doug Robinson
Executive Creative Director: Ian Schwey/Steffan Barry
Copywriter: Steffan Barry/Ian Schwey
Agency Producer: Austin Armstrong
Account Supervisor: Juanita Shipley
Production Company: BROWN ENTERTAINMENT Toronto, CANADA
Director: Jamie Travis
Editor: Brian Noon
Sound Design/Arrangement: David Hayman
Art Director: Ian Schwey/Steffan Barry
Brief Explanation:
A young man, seated on a park bench, is transfixed by a mounting catastrophe. When a leaf floats past his attention changes and he misses the climax.
BIRDS
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: BIRDS
Advertiser/Client: WASHINGTON'S LOTTERY
Product/Service: LOTTERY
Entrant Company: PUBLICIS IN THE WEST Seattle, USA
Advertising Agency: PUBLICIS IN THE WEST Seattle, USA
Chief Creative Officer: Bob Moore
Executive Creative Director: Rob Rich
Creative Director: Parag Tembulkar
Copywriter: Jeff Siegel
Planner: Kevin May/Ashley Wood/Daniel Holland
Account Manager: Kristin Mackay
Account Supervisor: Christopher Witherspoon
Production Company: STICKS + STONES STUDIOS Hollywood, USA
Director: Jerry Brown
Producer: Marlon Staggs
Editor: Lindey Wilson
Music: Artist/Title: Music Forever
Art Director: Scott Rasmussen
Post Production: Fischer Edit
Brief Explanation:
With the help of some hanggliders, a penguin, a chicken, and an emu get a chance to fly.
DISARMING BRITAIN: HANDGUNS
Type of Entry: Product & Service
Category: Publications & Media
Title: DISARMING BRITAIN: HANDGUNS
Advertiser/Client: CHANNEL 4/4 CREATIVE
Product/Service: CHANNEL 4
Entrant Company: 4 CREATIVE London, UNITED KINGDOM
Advertising Agency: 4 CREATIVE London, UNITED KINGDOM
Creative Director: Brett Foraker
Production Company: CHANNEL 4 London, UNITED KINGDOM
Director: Brett Foraker
Producer: Gwilym Gwillim/Shananne Lane
Editor: Adam Rudd, Final Cut
Sound Design/Arrangement: Rich Martin, Envy
Lighting: Mark Patten
Other Credits: Film Art Director: Skyhook/ SFX Senior Technician: Andy Collings/SFX Supervisor: Jeff Clifford
Brief Explanation:
A rising tide of youth violence has created conditions where more weapons violations are happening than ever before. There were 10,000 firearm violations in 2007 alone. Given these circumstances, Channel 4 wanted to draw attention to the Street Weapons Commission and its own season of films in the most striking way possible. By taking the phrase 'hand guns' and translating it literally, 4Creative was able to show how kids were being drawn into a cycle of violence that they were too young to understand. The campaign also sought to explore the very real grief that is felt by the victims, yet is rarely reported. The filmmakers sought to depict realistic acts of extreme violence (which brought home the point of just how easily firearms kill), and the harrowing aftermath of these acts (which showed how irrevocable they are), all through the device of a children's game.
BIRD
Type of Entry: Product & Service
Category: Publications & Media
Title: BIRD
Advertiser/Client: MTV
Product/Service: MTV CHANNEL
Entrant Company: LA COMUNIDAD Buenos Aires, ARGENTINA
Advertising Agency: LA COMUNIDAD Buenos Aires, ARGENTINA
Executive Creative Director: Joaqu­n Mollá/Jos© Mollá
Creative Director: Fernando Sosa/Ramiro Raposo
Copywriter: Ezequiel Soules
Agency Producer: Juan Manuel Menvielle
Planner: Julieta Rey
Account Supervisor: Lucia Villamil
Production Company: THE LIFT Mexico City, MEXICO
Director: Jose Prat
Producer: Avelino Rodr­guez/Valeria Chavez
Art Director: Mart­n Insua
Post Production: Mexico: Cinecolor
Brief Explanation:
We open in a kitchen where a sticker says: MTV includes loss of naivety. A 16 year-old boy is buttering toast in his kitchen. Suddenly, his canary tries to talk him into releasing it from its cage. The canary bargains, pleads and makes promises to convince the boy. The boy finally gives in and sets the bird free. As the canary flies away, it screams back to tell the boy that he's a loser. MTV. If it´s Mtvish, we have it.
BALLOON
Type of Entry: Product & Service
Category: Publications & Media
Title: BALLOON
Advertiser/Client: LAGARD€RE
Product/Service: TIJI TV CHANNEL
Entrant Company: DDB PARIS, FRANCE
Advertising Agency: DDB PARIS, FRANCE
Executive Creative Director: Alexandre Herv©
Copywriter: Matthieu Elkaim
Agency Producer: Sophie M©grous/Florence Potthi© Sperry
Advertiser's Supervisor: Emmanuelle Guilbart
Account Supervisor: Thomas Granger/Romain Lorthiois
Production Company: WANDA PRODUCTIONS Paris, FRANCE
Director: Yoann Lemoine
Sound Design/Arrangement: The
Art Director: Pierrette Diaz
Other Credits: Illustration: Pierrette Diaz
Brief Explanation:
Where do balloons go when they fly away? Tiji - the french leading tv channel for children under 7 -proposes an explanation as imaginative as children.
LONG
  1 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: LONG
Advertiser/Client: KASIKORNBANKGROUP
Product/Service: K “ SME CREDIT
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
Advertising Agency: OGILVY & MATHER Bangkok, THAILAND
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter: Wichain Thongsuksiri/Kris Garford Spindler
Agency Producer: Yuthapong Varanukrohchoke
Advertiser's Supervisor: Kasikornbankgroup
Planner: Amorntat Soonthornsawad
Account Manager: Rati Panthawi
Account Supervisor: Phannika Vongsaya/Aree Tungsudjaritn
Production Company: PHENOMENA Bangkok, THAILAND
Director: Thanonchai Sornsriwichai
Producer: Tichakorn Baimorakote
Editor: Manop Boonwipas; R Here
Sound Design/Arrangement: Pracha Selawan
Art Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong
Lighting: Tham Rinwilairak
Post Production: Oriental Post
Brief Explanation:
We see the workers in the bakery working extra quickly in order to hurry to repay their loan. With K SME Credit there is no hurry as tehy approve repayment of up to 10 years. Record payment times.
QUICK
  2 of 2 Campaign
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: QUICK
Advertiser/Client: KASIKORNBANKGROUP
Product/Service: K “ SME CREDIT
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
Advertising Agency: OGILVY & MATHER Bangkok, THAILAND
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter: Wichain Thongsuksiri/Kris Garford Spindler
Agency Producer: Yuthapong Varanukrohchoke
Advertiser's Supervisor: Kasikornbankgroup
Planner: Amorntat Soonthornsawad
Account Manager: Rati Panthawi
Account Supervisor: Phannika Vongsayan/Aree Tungsudjarit
Production Company: PHENOMENA Bangkok, THAILAND
Director: Thanonchai Sornsriwichai
Producer: Tichakorn Baimorakote
Editor: Manop Boonwipas; R Here
Sound Design/Arrangement: Pracha Selawan
Art Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong
Lighting: Tham Rinwilairak
Post Production: Oriental Post
Brief Explanation:
A customer at the bakery wants a large quantity of the cookies to be shipped to his country. Initially the cook says that is not possible. But K SME gets approval within 3 days and you'll receive the money within 7. Record payment times
TIPS
Type of Entry: Product & Service
Category: Business Equipment & Services
Title: TIPS
Advertiser/Client: CAREERBUILDER.COM
Product/Service: ONLINE EMPLOYMENT SERVICES
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Danielle Flagg; Mark Fitzloff
Copywriter: Eric Kallman/Jason Bagley
Agency Producer: Sarah Shapiro
Planner: Matt Kelley
Account Manager: Tamera Geddes
Account Supervisor: Maggie Entwistle
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: David Zander/Jeff Scruton; Scott Kaplan
Editor: Gavin Cutler
Sound Design/Arrangement: Gus Koven/Kelly Fuller, Stiummung; Mitch Dorf, Pop Sound
Animation: Animatronic Animals: Stan Winston
Art Director: Craig Allen
Post Production: Mackenzie Cutler
Other Credits: Special Effects: Robert Moggach, Method Studios; Color Correction: Stefan Sonnenfeld, Company 3
Brief Explanation:
We believe in advertising that is fun, memorable, and useful. This spot is the ultimate expression of the Start Building line, the perfect extension of the CareerBuilder.com spirit, and could make looking for a new job feel a little less daunting. This aired in the 2009 Superbowl.
DOUBLE TAKE
Type of Entry: Product & Service
Category: Business Equipment & Services
Title: DOUBLE TAKE
Advertiser/Client: MONSTER.COM
Product/Service: JOB SEARCH WEBSITE
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Reuben Hower
Agency Producer: Executive Producer: Ed Zazzera; Senior Producer: Anthony Curti; Assistant Producer: Theresa Ward
Account Supervisor: Paul Suchman/Ben Tauber
Production Company: RATTLING STICK London, UNITED KINGDOM
Director: Daniel Kleinman
Editor: Haines Hall, Spotwelders
Art Director: Gerard Caputo
Post Production: Framestore
Other Credits: Second Production Company: Epoch; Music Producer: Loren Parkins
Brief Explanation:
During such difficult economic times, Monster.com wanted to focus on the lighthearted side of the brand. We focused on creating a platform that leverages humor to parody the outrageous actions of those who are hard-working in their jobs, but clearly are not on the right career path. Only Monster offers these job seekers a way out, by positioning the totally rebuilt Monster.com, and its new suite of precision matching tools, as the solution to finding the job that™s right for them. “Double Take” captures Monster™s lightheartedness through visually entertaining and telegraphic metaphors, illustrating the dichotomy of two co-workers™ work environments.
GOLF
  1 of 3 Campaign
Type of Entry: Product & Service
Category: Commercial Public Services
Title: GOLF
Advertiser/Client: TELE2
Product/Service: TELECOMMUNICATIONS SERVICES
Entrant Company: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertiser's Supervisor: Lena Andersson/Marie S Dahl
Production Company: FLX Stockholm, SWEDEN
Director: Felix Herngren
Producer: Ylva Ax©ll
Post Production: Stopp
Other Credits: Media Agency: Starcom
Brief Explanation:
Some parents do crazy things with their friends while their children are away for the weekend.
BICYCLE
  2 of 3 Campaign
Type of Entry: Product & Service
Category: Commercial Public Services
Title: BICYCLE
Advertiser/Client: TELE2
Product/Service: TELECOMMUNICATIONS SERVICES
Entrant Company: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertiser's Supervisor: Lena Andersson/Marie S Dahl
Production Company: FLX Stockholm, SWEDEN
Director: Felix Herngren
Producer: Ylva Ax©ll
Post Production: Stopp
Other Credits: Media Agency: Starcom
Brief Explanation:
Some parents do crazy things with their friends while their children are away for the weekend.
SNOWRACER
  3 of 3 Campaign
Type of Entry: Product & Service
Category: Commercial Public Services
Title: SNOWRACER
Advertiser/Client: TELE2
Product/Service: TELECOMMUNICATIONS SERVICES
Entrant Company: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertiser's Supervisor: Lena Andersson/Marie S Dahl
Production Company: FLX Stockholm, SWEDEN
Director: Felix Herngren
Producer: Ylva Ax©ll
Post Production: Stopp
Other Credits: Media Agency: Starcom
Brief Explanation:
Some parents do crazy things with their friends while their children are away for the weekend
GIRL
Type of Entry: Product & Service
Category: Public Health & Safety
Title: GIRL
Advertiser/Client: THE HOME OFFICE
Product/Service: ALCOHOL AWARENESS
Entrant Company: VCCP London, UNITED KINGDOM
Advertising Agency: VCCP London, UNITED KINGDOM
Creative Director: Mark Orbine
Copywriter: Matt Gilbert
Agency Producer: Bradley Woodus
Advertiser's Supervisor: Lina El-Solh
Planner: Catherine Wiles
Account Supervisor: Fleur Andrews
Production Company: GORGEOUS ENTERPRISES London, UNITED KINGDOM
Director: Vince Squibb
Producer: Spencer Dodd
Editor: Paul Watts, The Quarry
Sound Design/Arrangement: Wave
Music: Artist/Title: Paloma Faith/I Just Wait
Art Director: Dave Tokley
Lighting: Alex Barber
Post Production: The Mill
Brief Explanation:
Getting drunk is a bonding experience that plays a central role in how young people socialise in England. It adds excitement and unpredictability for an age group that “lives for the moment”. This TV commercial challenges 18-24 year old girls who drink excessively to consider the consequences of their actions on a night out by displacing drunken behaviour and placing it in a sober environment to bring the darker consequences to the fore. The core creative idea is articulated as a question to place the burden on the audience to decide for themselves if their behaviour is acceptable or not.
POLAR BEARS
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: POLAR BEARS
Advertiser/Client: ENVIRONMENTAL DEFENSE FUND
Product/Service: GLOBAL WARMING
Entrant Company: BISCUIT FILMWORKS Los Angeles, USA
Advertising Agency: OGILVY NEW YORK, USA
Creative Director: Terry Finley
Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Production Company: BISCUIT FILMWORKS Los Angeles, USA
Director: Tim Godsall
Producer: John Messner
Editor: Geoff Hounsell, Lost Planet
Art Director: Dustin Duke
Other Credits: Executive Producers: Shawn Lacy/Holly Vega
Brief Explanation:
A public service announcement raising awareness about global warming and how it affects life beyond our everyday world.
YOU ARE POWERFUL
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: YOU ARE POWERFUL
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Entrant Company: MOTHER London, UNITED KINGDOM
Advertising Agency: MOTHER London, UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites
Copywriter: Kim Gehrig/Ed Warren/Pablo Medina
Agency Producer: Ed Sayers/Morgan Clement/Verity Bard
Account Supervisor: Ali Cooper
Production Company: ACADEMY London, UNITED KINGDOM
Director: Kim Gehrig
Producer: Lucy Gossage
Editor: Jo Guest, Final Cut
Sound Design/Arrangement: Factory
Music: Artist/Title: REM/"Until The Day Is Done"
Art Director: Kim Gehrig
Post Production: Rushes/Framestore/Smoke And Mirrors
Other Credits: Typographer: Kim Gehrig
Brief Explanation:
Amnesty is all about ordinary people standing up for Human Rights. In order to demonstrate how everyone has the power to make a difference in the world, the idea for the film was to show a range of ordinary people physically preventing human rights abuse. The idea was executed by compositing these ordinary people into existing news footage, in which they prevent violence and abuse. The film was screened during the 2008 Secret Policeman™s Ball and during the television broadcast of it on Channel 4, before later going out across cinema screens.
CRIBS
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: CRIBS
Advertiser/Client: MTV
Product/Service: ANTI-KNIFE CRIME
Entrant Company: OGILVY LONDON, UNITED KINGDOM
Advertising Agency: OGILVY LONDON, UNITED KINGDOM
Creative Director: Alasdair Graham
Copywriter: Jon Morgan
Agency Producer: Kim Parrett
Advertiser's Supervisor: John Jackson
Planner: John Jackson/Alasdair Graham
Account Manager: Christina Bell
Production Company: HOME.CORP London, UNITED KINGDOM
Director: Ben Sedley
Producer: Kate Taylor
Editor: Bill Smedley, Work
Sound Design/Arrangement: Simon Bass/Zak Kurtha
Music: Artist/Title: Knife Crime/"Cribs"
Art Director: Mike Watson
Lighting: Curtis Dunne
Post Production: Frame Store
Other Credits: Composers: Simon Bass/Zak Kurtha
Brief Explanation:
MTV Commissioned us to make a film for it's anti-violence season - specifically targeting knife crime. We made a 'mini-cribs' - in this version a young guy gives us a guided tour of his now home with all the swagger and bravado of a typical Cribs celebrity, the difference being he shows us around a prison. The film highlights the fact that carrying a knife can now end in a four-year prison sentence.
HOUSE OF CARDS
Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: HOUSE OF CARDS
Advertiser/Client: SHELTER
Product/Service: HOMELESSNESS CHARITY
Entrant Company: LEO BURNETT London, UNITED KINGDOM
Advertising Agency: LEO BURNETT London, UNITED KINGDOM
Executive Creative Director: Jonathan Burley
Creative Director: Jonathan Burley
Copywriter: Daniel Fisher/Peter Gosselin
Agency Producer: Graeme Light
Account Supervisor: Gary Simmons
Production Company: OUTSIDER London, UNITED KINGDOM
Director: Dom & Nic
Producer: John Madsen
Sound Design/Arrangement: Grand Central
Music: Artist/Title: Radiohead/"Videotape"
Art Director: Richard Brim/Jay Hunt
Post Production: Ben Cronin/Simon French/Kirsty Cleminson, Framestore
Brief Explanation:
This commercial was developed to raise awareness of the housing crisis currently gripping the UK and explain Shelter™s unique positioning as a help to the many thousands of households affected. The fragility of a house of cards is used in this work to explain the complexity of different housing issues. Such are the UK's housing problems that this creative idea can be used to explain the truth about repossessions or temporary and social housing as well as Shelter™s call for the basic human right to have a place to call home.
ANZAC MEMORIES
Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: ANZAC MEMORIES
Advertiser/Client: VICTORIA BITTER
Product/Service: VETERANS' AFFAIRS APPEAL
Entrant Company: DROGA5 AUSTRALIA Sydney, AUSTRALIA
Advertising Agency: DROGA5 AUSTRALIA Sydney, AUSTRALIA
Executive Creative Director: David Nobay
Creative Director: David Nobay
Copywriter: David Nobay
Agency Producer: Paul Johnston
Planner: Fabio Buresti
Account Manager: Lucy Mcburney
Production Company: EXIT FILMS Melbourne, AUSTRALIA
Director: Amy Gebhardt
Producer: Jane Liscombe
Editor: Jack Hutchings, The Butchery
Sound Design/Arrangement: Paul Ruske, Final Sound
Music: Artist/Title: Paul Shannon/Craig Conway, Final Sound
Art Director: Cam Blackley/Matty Burton
Post Production: Jon Holmes, Tide
Brief Explanation:
Every April, on Anzac Day, Australia commemorates the sacrifice made by fallen members of the Australian and New Zealand Armed Forces. This year, VB, Australia's largest beer brand, chose to support the work of the RSL and Legacy groups (who both support ex-servicemen and their families), through our Raise A Glass Appeal. This two-minute film ran on national TV and cinema during April to send people to our raiseaglass.com.au fundraising website.
FATHER'S DAY
Type of Entry: Other Film Content
Category: Internet Film
Title: FATHER'S DAY
Advertiser/Client: LIBERTY MUTUAL
Product/Service: INSURANCE
Entrant Company: HILL HOLLIDAY Boston, USA
Advertising Agency: HILL HOLLIDAY Boston, USA
Chief Creative Officer: Kevin Moehlenkamp
Creative Director: Ernie Schenck
Agency Producer: Executive Producers: Ernie Schenck/Bryan Sweeney/Scott Hainline
Production Company: RSA FILMS Los Angeles, USA
Director: Laurence Dunmore
Producer: Executive Producers: Jules Daley/Fran Mcgivern/Laurence Dunmore/Marjie Abrams
Other Credits: Writer: Ernie Schenck/Laurence Dunmore
Brief Explanation:
We all have a certain amount of baggage from our past. “Father™s Day,” the latest independently produced film short from The Responsibility Project, follows the main character, Helen, on her journey to forgiveness. Throughout the film, she must contend with an issue troubling her since childhood “ dealing with a father who abandoned her family. This issue comes to light as she deals with a troubled relationship with her daughter™s father.
OASIS DIG OUT YOUR SOUL IN THE STREET

Type of Entry: Other Film Content
Category: Internet Film
Title: OASIS DIG OUT YOUR SOUL IN THE STREET
Advertiser/Client: NYC & CO/WARNER BROTHERS RECORDS
Product/Service: DIG OUT YOUR SOUL
Entrant Company: BBH New York, USA
Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Director: Pelle Sjonell/Calle Sjonell
Agency Producer: Julian Katz
Account Supervisor: Chris Wollen
Production Company: HSI PRODUCTIONS New York, USA
Brief Explanation:
Oasis taught over twenty NYC street-musicians music from their new album “Dig Out Your Soul.” Those musicians took to the streets to publicly share the unreleased songs “ weeks before the album was launched. Rather than letting their music end up in the streets, they encouraged it to start there.
WASHINGTON DC
  1 of 4 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: WASHINGTON DC
Advertiser/Client: ADIDAS BASKETBALL
Product/Service: BASKETBALL SHOES
Entrant Company: 180LA Santa Monica, USA
Advertising Agency: 180LA (180\TBWA) Santa Monica, USA
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Agency Producer: Colleen Wellman
Planner: Brit Browning
Account Manager: Kirk Johnson
Account Supervisor: Chad Bettor
Production Company: SMUGGLER Hollywood, USA
Director: Henry Alex Rubbin
Producer: Brian Carmody/Patrick Milling Smith
Editor: David Brodie, Rock Paper Scissors
Music: Artist/Title: Andrew Feltenstein, Beacon Street
Art Director: Andy Nordfors
Brief Explanation:
In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA. We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.
ORLANDO
  2 of 4 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: ORLANDO
Advertiser/Client: ADIDAS BASKETBALL
Product/Service: BASKETBALL SHOES
Entrant Company: 180LA Santa Monica, USA
Advertising Agency: 180LA (180\TBWA) Santa Monica, USA
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Agency Producer: Colleen Wellman
Planner: Brit Browning
Account Manager: Kirk Johnson
Account Supervisor: Chad Bettor
Production Company: SMUGGLER Hollywood, USA
Director: Henry Alex Rubbin
Producer: Brian Carmody/Patrick Milling Smith
Editor: David Brodie, Rock Paper Scissors
Music: Artist/Title: Andrew Feltenstein, Beacon Street
Art Director: Andy Nordfors
Brief Explanation:
In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA. We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.
HOUSTON
  3 of 4 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: HOUSTON
Advertiser/Client: ADIDAS BASKETBALL
Product/Service: BASKETBALL SHOES
Entrant Company: 180LA Santa Monica, USA
Advertising Agency: 180LA (180\TBWA) Santa Monica, USA
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Agency Producer: Colleen Wellman
Planner: Brit Browning
Account Manager: Kirk Johnson
Account Supervisor: Chad Bettor
Production Company: SMUGGLER Hollywood, USA
Director: Henry Alex Rubbin
Producer: Brian Carmody/Patrick Milling Smith
Editor: David Brodie, Rock Paper Scissors
Music: Artist/Title: Andrew Feltenstein, Beacon Street
Art Director: Andy Nordfors
Brief Explanation:
In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA. We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.
BOSTON
  4 of 4 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: BOSTON
Advertiser/Client: ADIDAS BASKETBALL
Product/Service: BASKETBALL SHOES
Entrant Company: 180LA Santa Monica, USA
Advertising Agency: 180LA (180\TBWA) Santa Monica, USA
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Agency Producer: Colleen Wellman
Planner: Brit Browning
Account Manager: Kirk Johnson
Account Supervisor: Chad Bettor
Production Company: SMUGGLER Hollywood, USA
Director: Henry Alex Rubbin
Producer: Brian Carmody/Patrick Milling Smith
Editor: David Brodie, Rock Paper Scissors
Music: Artist/Title: Andrew Feltenstein, Beacon Street
Art Director: Andy Nordfors
Brief Explanation:
In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA. We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.
PING PONG
  1 of 2 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: PING PONG
Advertiser/Client: NOKIA
Product/Service: NOKIA N96 BRUCE LEE LIMITED EDITION
Entrant Company: JWT BEIJING, CHINA
Advertising Agency: JWT BEIJING, CHINA
Chief Creative Officer: Polly Chu
Creative Director: Shankun Sun
Copywriter: Huang Wei
Agency Producer: Ma Lin
Advertiser's Supervisor: Weidong Yang
Account Manager: Patrick Yap
Account Supervisor: Dan Ingall
Production Company: JQK PRODUCTION HOUSE Beijing, CHINA
Director: Jinjing Zhu
Producer: Jade Tang
Art Director: Dechun Qiu
Post Production: Wang Yu
Brief Explanation:
2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Our Task: Attract Bruce Lee fans to buy the premium-priced Nokia N96 Bruce Lee Limited Edition. Creative Idea: Bring Bruce Lee back to life. How: Teaser: we seeded a 10” viral teaser video of secret, never-see-before footage. Within 24 hours, it received over 1,000,000 views, generating hot discussion amongst netizens, "is this real Bruce Lee?”, “real or fake, this viral is great!". Launch: 2 days later, we released a full length version followed by a second viral video.
MATCH
  2 of 2 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: MATCH
Advertiser/Client: NOKIA
Product/Service: NOKIA N96 BRUCE LEE LIMITED EDITION
Entrant Company: JWT BEIJING, CHINA
Advertising Agency: JWT BEIJING, CHINA
Chief Creative Officer: Polly Chu
Creative Director: Shankun Sun
Copywriter: Huang Wei
Agency Producer: Ma Lin
Advertiser's Supervisor: Weidong Yang
Account Manager: Patrick Yap
Account Supervisor: Dan Ingall
Production Company: JQK PRODUCTION HOUSE Beijing, CHINA
Director: Jinjing Zhu
Producer: Jade Tang
Art Director: Dechun Qiu
Post Production: Wang Yu
Brief Explanation:
2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Our Task: Attract Bruce Lee fans to buy the premium-priced Nokia N96 Bruce Lee Limited Edition. Creative Idea: Bring Bruce Lee back to life. How: Teaser: we seeded a 10” viral teaser video of secret, never-see-before footage. Within 24 hours, it received over 1,000,000 views, generating hot discussion, "is this real Bruce Lee?”, “real or fake, this viral is great!". Launch: 2 days later, we released a full length version followed by a second viral video.
28.06.2009


2010
2009

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