11 2016 .
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Cannes Lions 2009 - Outdoor Lions



SHARE OUR BILLBOARD 1
1 of 3 Campaign
Type of Entry:Product & Service
Category:Alcoholic Drinks
Title:SHARE OUR BILLBOARD 1
Advertiser/Client:JAMES READY
Product/Service:JAMES READY BEER
Entrant Company:LEO BURNETT TORONTO, CANADA
Advertising Agency:LEO BURNETT TORONTO, CANADA
Chief Creative Officer:Judy John
Creative Director:Judy John/Israel Diaz
Copywriter:Steve Persico/Sean Barlow
Account Supervisor:Natasha Dagenais
Producer:Kim Burchiel
Art Buyer:Leila Courey
Art Director:Anthony Chelvanathan/Paul Giannetta
Other Credits:Account Director ?" David Buckspan, Creative Group Head: Paul Giannetta, Sean Barlow
SHARE OUR BILLBOARD 2
2 of 3 Campaign
Type of Entry:Product & Service
Category:Alcoholic Drinks
Title:SHARE OUR BILLBOARD 2
Advertiser/Client:JAMES READY
Product/Service:JAMES READY BEER
Entrant Company:LEO BURNETT TORONTO, CANADA
Advertising Agency:LEO BURNETT TORONTO, CANADA
Chief Creative Officer:Judy John
Creative Director:Judy John/Israel Diaz
Copywriter:Steve Persico/Sean Barlow
Account Supervisor:Natasha Dagenais
Producer:Kim Burchiel
Art Buyer:Leila Courey
Art Director:Anthony Chelvanathan/Paul Giannetta
Other Credits:Account Director ?" David Buckspan
SHARE OUR BILLBOARD 3
3 of 3 Campaign
Type of Entry:Product & Service
Category:Alcoholic Drinks
Title:SHARE OUR BILLBOARD 3
Advertiser/Client:JAMES READY
Product/Service:JAMES READY BEER
Entrant Company:LEO BURNETT TORONTO, CANADA
Advertising Agency:LEO BURNETT TORONTO, CANADA
Chief Creative Officer:Judy John
Creative Director:Judy John/Israel Diaz
Copywriter:Steve Persico/Sean Barlow
Account Supervisor:Natasha Dagenais
Producer:Kim Burchiel
Art Buyer:Leila Courey
Art Director:Anthony Chelvanathan/Paul Giannetta
Other Credits:Account Director ?" David Buckspan
TOYBEAST
1 of 3 Campaign
Type of Entry:Product & Service
Category:Home Appliances, Furnishings, Electronics & Audio-Visual
Title:TOYBEAST
Advertiser/Client:IKEA
Product/Service:IKEA STORAGE SOLUTIONS
Entrant Company:DDB GERMANY D?SSELDORF, GERMANY
Advertising Agency:DDB GERMANY D?SSELDORF, GERMANY
Chief Creative Officer:Amir Kassaei
Executive Creative Director:Eric Schoeffler
Creative Director:Alexander Reiss/Oliver Kapusta
Copywriter:Dan Strasser
Account Supervisor:Stephen Kimpel
Art Buyer:Anette Gruetter
Art Director:Dan Strasser/Danilo Farah
Photographer:Hans Stark
Other Credits:Postproduction: The Orange Apple
CLOTHESBEAST
2 of 3 Campaign
Type of Entry:Product & Service
Category:Home Appliances, Furnishings, Electronics & Audio-Visual
Title:CLOTHESBEAST
Advertiser/Client:IKEA
Product/Service:IKEA STORAGE SOLUTIONS
Entrant Company:DDB GERMANY D?SSELDORF, GERMANY
Advertising Agency:DDB GERMANY D?SSELDORF, GERMANY
Chief Creative Officer:Amir Kassaei
Executive Creative Director:Eric Schoeffler
Creative Director:Alexander Reiss/Oliver Kapusta
Copywriter:Dan Strasser
Account Supervisor:Stephen Kimpel
Art Buyer:Anette Gruetter
Art Director:Dan Strasser/Danilo Farah
Photographer:Hans Stark
Other Credits:Postproduction: The Orange Apple
BOOKBEAST
3 of 3 Campaign
Type of Entry:Product & Service
Category:Home Appliances, Furnishings, Electronics & Audio-Visual
Title:BOOKBEAST
Advertiser/Client:IKEA
Product/Service:IKEA STORAGE SOLUTIONS
Entrant Company:DDB GERMANY D?SSELDORF, GERMANY
Advertising Agency:DDB GERMANY D?SSELDORF, GERMANY
Chief Creative Officer:Amir Kassaei
Executive Creative Director:Eric Schoeffler
Creative Director:Alexander Reiss/Oliver Kapusta
Copywriter:Dan Strasser
Account Supervisor:Stephen Kimpel
Art Buyer:Anette Gruetter
Art Director:Dan Strasser/Danilo Farah
Photographer:Hans Stark
Other Credits:Postproduction: The Orange Apple
BEAR
1 of 5 Campaign
Type of Entry:Product & Service
Category:Pharmacy
Title:BEAR
Advertiser/Client:BAYER
Product/Service:ALKA SELTZER
Entrant Company:CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency:CLM BBDO Boulogne-Billancourt, FRANCE
Chief Creative Officer:Jean-Francois Sacco/Gilles Fichteberg
Copywriter:Alexis Benoit
Advertiser's Supervisor:Clotilde Masson/Stephanie Marchand
Account Supervisor:Severine Autret/Claire Roy-Thermes
Art Buyer:Sylvie Etchcmatc
Art Director:Paul Kreitmann
Illustrator:Paul Kreitmann
PAPARAZZI
2 of 5 Campaign
Type of Entry:Product & Service
Category:Pharmacy
Title:PAPARAZZI
Advertiser/Client:BAYER
Product/Service:ALKA SELTZER
Entrant Company:CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency:CLM BBDO Boulogne-Billancourt, FRANCE
Chief Creative Officer:Jean-Francois Sacco/Gilles Fichteberg
Copywriter:Alexis Benoit
Advertiser's Supervisor:Clotilde Masson/Stephanie Marchand
Account Supervisor:Severine Autret/Claire Roy-Thermes
Art Buyer:Sylvie Etchcmatc
Art Director:Paul Kreitmann
Illustrator:Paul Kreitmann
MAGICIAN
3 of 5 Campaign
Type of Entry:Product & Service
Category:Pharmacy
Title:MAGICIAN
Advertiser/Client:BAYER
Product/Service:ALKA SELTZER
Entrant Company:CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency:CLM BBDO Boulogne-Billancourt, FRANCE
Chief Creative Officer:Jean-Francois Sacco/Gilles Fichteberg
Copywriter:Alexis Benoit
Advertiser's Supervisor:Clotilde Masson/Stephanie Marchand
Account Supervisor:Severine Autret/Claire Roy-Thermes
Art Buyer:Sylvie Etchcmatc
Art Director:Paul Kreitmann
Illustrator:Paul Kreitmann
MAFIA
4 of 5 Campaign
Type of Entry:Product & Service
Category:Pharmacy
Title:MAFIA
Advertiser/Client:BAYER
Product/Service:ALKA SELTZER
Entrant Company:CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency:CLM BBDO Boulogne-Billancourt, FRANCE
Chief Creative Officer:Jean-Francois Sacco/Gilles Fichteberg
Copywriter:Alexis Benoit
Advertiser's Supervisor:Clotilde Masson/Stephanie Marchand
Account Supervisor:Severine Autret/Claire Roy-Thermes
Art Buyer:Sylvie Etchcmatc
Art Director:Paul Kreitmann
Illustrator:Paul Kreitmann
PRISON
5 of 5 Campaign
Type of Entry:Product & Service
Category:Pharmacy
Title:PRISON
Advertiser/Client:BAYER
Product/Service:ALKA SELTZER
Entrant Company:CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency:CLM BBDO Boulogne-Billancourt, FRANCE
Chief Creative Officer:Jean-Francois Sacco/Gilles Fichteberg
Copywriter:Alexis Benoit
Advertiser's Supervisor:Clotilde Masson/Stephanie Marchand
Account Supervisor:Severine Autret/Claire Roy-Thermes
Art Buyer:Sylvie Etchcmatc
Art Director:Paul Kreitmann
Illustrator:Paul Kreitmann
PANDA
1 of 3 Campaign
Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:PANDA
Advertiser/Client:FIAT
Product/Service:FIAT
Entrant Company:MARCEL PARIS, FRANCE
Advertising Agency:MARCEL PARIS, FRANCE
Chief Creative Officer:Frederic Temin/Anne De Maupeou
Copywriter:Eric Jannon
Advertiser's Supervisor:Olivier Franois/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor:Frederic Tcmin
Art Buyer:Jean-Eric Le Coniac
Art Director:Dimitri Guerassimov
Photographer:Ebo Fraterman/Roman Schwienbacher
Other Credits:Digital Artwork: Le Moulin De Docs
WALRUS
2 of 3 Campaign
Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:WALRUS
Advertiser/Client:FIAT
Product/Service:FIAT
Entrant Company:MARCEL PARIS, FRANCE
Advertising Agency:MARCEL PARIS, FRANCE
Chief Creative Officer:Frederic Temin/Anne De Maupeou
Copywriter:Eric Jannon
Advertiser's Supervisor:Olivier Franois/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor:Frederic Tcmin
Art Buyer:Jean-Eric Le Coniac
Art Director:Dimitri Guerassimov
Photographer:Ebo Fraterman/Roman Schwienbacher
Other Credits:Digital Artwork: Le Moulin De Docs
PENGUINS
3 of 3 Campaign
Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:PENGUINS
Advertiser/Client:FIAT
Product/Service:FIAT
Entrant Company:MARCEL PARIS, FRANCE
Advertising Agency:MARCEL PARIS, FRANCE
Chief Creative Officer:Frederic Temin/Anne De Maupeou
Copywriter:Eric Jannon
Advertiser's Supervisor:Olivier Franois/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor:Frederic Tcmin
Art Buyer:Jean-Eric Le Coniac
Art Director:Dimitri Guerassimov
Photographer:Ebo Fraterman/Roman Schwienbacher
Other Credits:Digital Artwork: Le Moulin De Docs
NUCLEAR
1 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:NUCLEAR
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
GM FOODS
2 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:GM FOODS
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
ECONOMIC CRISES
3 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:ECONOMIC CRISES
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
SUBWAY
4 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:SUBWAY
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
COMPUTER
5 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:COMPUTER
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
CAR WASH
6 of 6 Campaign
Type of Entry:Product & Service
Category:Public Awareness Messages
Title:CAR WASH
Advertiser/Client:GREENPEACE
Product/Service:GREENPEACE
Entrant Company:DDB PARIS, FRANCE
Advertising Agency:DDB PARIS, FRANCE
Executive Creative Director:Alexandre Hervc
Copywriter:Olivier Lefevbre
Advertiser's Supervisor:Pascal Husting/Yannick Jadot/Philippe Lansac
Account Supervisor:Xavier Mendiola/Axel Renaudin
Art Buyer:Sophie Megrous/Bcrcnice Badobre
Art Director:Benjamin Marchal
Photographer:Eric Sauvage
PAIR OF JEANS
1 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:PAIR OF JEANS
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
DRESS
2 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:DRESS
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
CAR
3 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:CAR
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
DOLL
4 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:DOLL
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
VEST
5 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:VEST
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
SHOES
6 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:SHOES
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
SWEATER
7 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:SWEATER
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
KINDERGARTEN
8 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:KINDERGARTEN
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
SHEET
9 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:SHEET
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
APARTMENT
10 of 10 Campaign
Type of Entry:Product & Service
Category:Fundraising & Appeals
Title:APARTMENT
Advertiser/Client:UNA SWEDEN (UNITED NATIONS)
Product/Service:FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA
Entrant Company:OGILVY STOCKHOLM, SWEDEN
Advertising Agency:OGILVY STOCKHOLM, SWEDEN
Creative Director:Bjrn St?hl
Copywriter:Bjrn Persson And Mikael Strm
Account Manager:Carmen Recarey
Account Supervisor:Kristiina M?llersdorf
Art Director:Attila Kiraly
TRILLION DOLLAR FLYERS
Type of Entry:Ambient
Category:Ambient: Small Scale Special Solutions
Title:TRILLION DOLLAR FLYERS
Advertiser/Client:THEZIMBABWEAN
Product/Service:THEZIMBABWEAN NEWSPAPER, THEZIMBABWEAN.CO.UK
Entrant Company:TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertising Agency:TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Executive Creative Director:Damon Stapleton
Creative Director:Nicholas Hulley
Copywriter:Raphael Basckin/Nicholas Hulley
Account Manager:Bridget Langley
Producer:Craig Walker
Art Buyer:Simone Allem
Art Director:Shelley Smoler/Nadja Lossgott
Illustrator:Shelley Smoler/Nadja Lossgott
Photographer:Chloe Coetzee/Rob Wilson/Des Ellis
Typographer:Shelley Smoler/Nadja Lossgott
Description of Ambient execution:
Flyers distributed in traffic, restaurants and malls.
MELODY ROAD
Type of Entry:Ambient
Category:Ambient: Special Build
Title:MELODY ROAD
Advertiser/Client:DUNLOP FALKEN TYRES
Product/Service:SAFETY AWARENESS CAMPAIGN
Entrant Company:DENTSU RAZORFISH Tokyo, JAPAN
Advertising Agency:DENTSU RAZORFISH Tokyo, JAPAN
Executive Creative Director:Mikio Yasuda
Creative Director:Masae Miki/Ryohei Manabe
Copywriter:Masae Miki/Tomoko Arai
Planner:Masae Miki/Ryohei Manabe/Yuko Takada
Account Manager:Principal Of The Chino Chamber Of Commerce And Industry: Hajime Shirakawa
Account Supervisor:Tatsuya Ikeda/Hideto Kato/Azumi Ebukuro/Satoshi Ide
Producer:Seiji Shirafuji/Hirosuke Nagai
Art Director:Yu-Ki Sakurai
Illustrator:Yu-Ki Sakurai
Photographer:Seiji Shirafuji
Typographer:Shiro Susuki
Other Credits:Director:yuko Takada/Yuichi Miyayama/Road Builder:shizuo Shinoda
Description of Ambient execution:
For the safety awareness of DUNLOP, a Japanese tire manufacturer, we tried to make a road which plays a melody when the car runs. This set place in cooperate of NAGANO Prefecture , Japan. By making a groove on a road, a melody will run out by a friction. The reason why this turns out to be safety awareness, is that the melody won?Tt turn out if the car is not running by 40km/h.
MONUMENTS
Type of Entry:Ambient
Category:Ambient: Stunts & Live Advertising
Title:MONUMENTS
Advertiser/Client:WORLD WILDLIFE FUND FOR NATURE
Product/Service:EARTH HOUR
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Executive Creative Director:Andy Dilallo/Jay Benjamin
Copywriter:Michael Canning
Advertiser's Supervisor:Liz Potter
Planner:Katrina Wong
Account Manager:Sam Mcgown
Account Supervisor:Amanda Quested
Art Director:Kieran Antill
Illustrator:Shepard Fairey - Studio Number One
Other Credits:Designer - Masataka Kawano/Editor: Patrick Fileti
Description of Ambient execution:
In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. We asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen. Over 4000 cities in 88 countries voted by switching off their lights. This transformed the world?Ts lights into a medium, to create a global mandate for change.
OASIS DIG OUT YOUR SOUL
Type of Entry:Ambient
Category:Ambient: Stunts & Live Advertising
Title:OASIS DIG OUT YOUR SOUL
Advertiser/Client:NYC & WARNER BROTHERS
Product/Service:IN THE STREETS
Entrant Company:BBH New York, USA
Advertising Agency:BBH New York, USA
Chief Creative Officer:Kevin Roddy
Creative Director:Pelle Sjnell/Calle Sjnell
Account Supervisor:Chris Wollen
Producer:Julian Katz
Other Credits:Production Company-Hsiproduction Company-Hsi
Description of Ambient execution:
Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs ?" weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.
English Translation of Main Headlines:
Oasis taught over twenty NYC street-musicians music from their new album ??Dig Out Your Soul.?? Those musicians took to the streets to publicly share the unreleased songs ?" weeks before the album was launched. Rather than letting their music end up in the streets, they encouraged it to start there.
HBO AUDIO MURAL INSTALLATIONS
Type of Entry:Ambient
Category:Ambient: Digital Outdoor
Title:HBO AUDIO MURAL INSTALLATIONS
Advertiser/Client:HBO
Product/Service:BIG LOVE
Entrant Company:BBDO New York, USA
Advertising Agency:BBDO New York, USA
Chief Creative Officer:David Lubars/Bill Bruce
Executive Creative Director:Greg Hahn/Mike Smith
Creative Director:James Clunie/Pierre Lipton
Copywriter:Pierre Lipton
Account Supervisor:Account Director: Tara Deveaux; Account Supervisor: Courtney Lord
Producer:Art Producer: Betsy Jablow; Audio Producer: Peter Feldman; Print Producer: Mike Musano
Art Director:James Clunie
Photographer:Brad Harris
Description of Ambient execution:
Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).
24.06.2009


2010
2009

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