Boagв?™s Draught isnв?™t like other beers because itв?™s made with one very special ingredient: Tasmanian water.
In this commercial we explore how this water, from one of the most unspoilt places on the planet, has the power to transform things.
But only in a good way.
Non-Grid/Rock& Roll Japan/S2 Factory/Rhizomatiks/Tsumuji Technology/Pickles/Rkb Motion
Brief Explanation:
Publicising the product benefits of Sagami Original, the world's thinnest condom at just 0.02 mm.
By communicating a "love" theme, we were able to build an aimiable brand image that differed from other competitors.
We used a real long distance couple from the entries received and asked them to run a 1000 km marathon.
The goal is for the two to embrace. When they do embrace, the distance between them, that began at 1,000,000,000 mm is now 0 mm..".. and yet love needs distance", is inserted, and the distance is pushed back to 0.02 mm. Thus the benefit of the world thinnest condom.
ANTIQUING
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Pharmacy
Title:
ANTIQUING
Advertiser/Client:
PFIZER CANADA
Product/Service:
VIAGRA
Entrant Company:
TAXI CANADA INC. Toronto, CANADA
Advertising Agency:
TAXI CANADA INC. Toronto, CANADA
Chief Creative Officer:
Steve Mykolyn
Executive Creative Director:
Darren Clarke
Copywriter:
Stefan Wegner/Nathan Monteith
Agency Producer:
Eugene Marchio
Advertiser's Supervisor:
Marc Charbonneau
Planner:
Adam Collins
Account Supervisor:
Christopher Andrews/Rob Feightner
Production Company:
SOFT CITIZEN Toronto, CANADA
2nd Production Company:
FURLINED Santa Monica, USA
Director:
The Perlorian Brothers
Producer:
Executive Producers: Eva Preger/Link York/Diane Mcarter/David Thorne
Editor:
Brian Wells/Mark Lutterman, School Editing
Sound Design/Arrangement:
Clive Desmond
Music: Artist/Title:
Silent Joe
Art Director:
Nathan Monteith/Stefan Wegner
Lighting:
Marten Tedin
Post Production:
Exec Producer: Sarah Brooks. Comp/Online: Rodney Dowd/Paul Binney, School Editing
Other Credits:
Pro House Producer: Scott Craig. Colourist/Trasnfer: Eric Whipp/Alter Ego Post
Brief Explanation:
When couples stop having sex, they start filling that void with other activities. And while в??coupleв?™ activities like antiquing, strolling, reading and watching sports seem harmless at first, they can end up taking over couplesв?™ lives. Viagra helps them get back to just having sex again. The campaign uses outdoor/print to raise awareness of these sex replacement activities. And the television spots share stories of couples who took their activities too far. With the help of Viagra, they were able to find their way back to the bedroom. Follow-up commercials ask couples if they too suffer from chronic в??activitiesв?™.
STROLLING
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Pharmacy
Title:
STROLLING
Advertiser/Client:
PFIZER CANADA
Product/Service:
VIAGRA
Entrant Company:
TAXI CANADA INC. Toronto, CANADA
Advertising Agency:
TAXI CANADA INC. Toronto, CANADA
Chief Creative Officer:
Steve Mykolyn
Executive Creative Director:
Darren Clarke
Copywriter:
Stefan Wegner/Nathan Monteith
Agency Producer:
Eugene Marchio
Advertiser's Supervisor:
Marc Charbonneau
Planner:
Adam Collins
Account Supervisor:
Christopher Andrews/Rob Feightner
Production Company:
SOFT CITIZEN Toronto, CANADA
2nd Production Company:
FURLINED Santa Monica, USA
Director:
The Perlorian Brothers
Producer:
Executive Producers: Eva Preger/Link York/Diane Mcarter/David Thorne
Editor:
Brian Wells/Mark Lutterman, School Editing
Sound Design/Arrangement:
Clive Desmond
Music: Artist/Title:
Silent Joe
Art Director:
Nathan Monteith/Stefan Wegner
Post Production:
Exec Producer: Sarah Brooks. Comp/Online: Rodney Dowd/Paul Binney, School Editing.
Other Credits:
Pro House Producer: Scott Craig. Colourist/Trasnfer: Eric Whipp/Alter Ego Post
Brief Explanation:
When couples stop having sex, they start filling that void with other activities. And while в??coupleв?™ activities like antiquing, strolling, reading and watching sports seem harmless at first, they can end up taking over couplesв?™ lives. Viagra helps them get back to just having sex again. The campaign uses outdoor/print to raise awareness of these sex replacement activities. And the television spots share stories of couples who took their activities too far. With the help of Viagra, they were able to find their way back to the bedroom. Follow-up commercials ask couples if they too suffer from chronic в??activitiesв?™.
READING
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Pharmacy
Title:
READING
Advertiser/Client:
PFIZER CANADA
Product/Service:
VIAGRA
Entrant Company:
TAXI CANADA INC. Toronto, CANADA
Advertising Agency:
TAXI CANADA INC. Toronto, CANADA
Chief Creative Officer:
Steve Mykolyn
Executive Creative Director:
Darren Clarke
Copywriter:
Stefan Wegner/Nathan Monteith
Agency Producer:
Eugene Marchio
Advertiser's Supervisor:
Marc Charbonneau
Planner:
Adam Collins
Account Supervisor:
Christopher Andrews/Rob Feightner
Production Company:
SOFT CITIZEN Toronto, CANADA
2nd Production Company:
FURLINED Santa Monica, USA
Director:
The Perlorian Brothers
Producer:
Executive Producers: Eva Preger/Link York/Diane Mcarter/David Thorne
Editor:
Brian Wells/Mark Lutterman, School Editing
Sound Design/Arrangement:
Clive Desmond
Music: Artist/Title:
Silent Joe
Art Director:
Nathan Monteith/Stefan Wegner
Post Production:
Executive Producer: Sarah Brooks; Comp/Online: Rodney Dowd/Paul Binney, School Editing
Other Credits:
Pro House Producer: Scott Craig; Colourist/Trasnfer: Eric Whipp, Alter Ego Post
Brief Explanation:
When couples stop having sex, they start filling that void with other activities. And while в??coupleв?™ activities like antiquing, strolling, reading and watching sports seem harmless at first, they can end up taking over couplesв?™ lives. Viagra helps them get back to just having sex again. The campaign uses outdoor/print to raise awareness of these sex replacement activities. And the television spots share stories of couples who took their activities too far. With the help of Viagra, they were able to find their way back to the bedroom. Follow-up commercials ask couples if they too suffer from chronic в??activitiesв?™.
A Fiat 500 driven by a panda crashes in slow motion.
The panda remains perfectly safe.
Tag: Engineered for a lower impact on the environment.
Fiat. The lowest CO2 emission car range in Europe.
DOG-FISH
Type of Entry:
Product & Service
Category:
Cars
Title:
DOG-FISH
Advertiser/Client:
VOLKSWAGEN
Product/Service:
VW SPACEFOX
Entrant Company:
ALMAPBBDO SГ?o Paulo, BRAZIL
Advertising Agency:
ALMAPBBDO SГ?o Paulo, BRAZIL
Chief Creative Officer:
Marcello Serpa
Executive Creative Director:
Marcello Serpa
Creative Director:
Luiz Sanches/DulcГdio Caldeira
Copywriter:
Gustavo Sarkis
Agency Producer:
Egisto Betti/Andre Soares
Advertiser's Supervisor:
Flavio Padovan/Marcelo Olival/Herlander Zola
Planner:
Cintia Gonçalves/Fernanda Barone E Caio Casseb
Account Supervisor:
FernГ?o Cosi/Tiago Lara/Aline Macedo
Production Company:
REBOLUCION Buenos Aires, ARGENTINA
Director:
Armando Bo
Producer:
Pato Alvarez/Jorge Larrain
Editor:
Pato Pena
Sound Design/Arrangement:
Hilton Raw
Animation:
Bitt
Art Director:
Renato Fernandez
Post Production:
Vfx: Bitt Animation
Other Credits:
Photography: Cristian Cottet
Brief Explanation:
A surfer spends a day at the beach with his unusual pet, which is half dog, half fish. Despite the strangeness of his fishdog, he takes it everywhere he goes, inside his Spacefox.
Tagline : Spacefox.Whatever you imagine, fits in.
HINDU
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Entertainment & Leisure
Title:
HINDU
Advertiser/Client:
GOBIERNO DE LA CIUDAD DE BUENOS AIRES
Product/Service:
BAFICI INDIE FILMS FESTIVAL
Entrant Company:
SAVAGLIO\TBWA Buenos Aires, ARGENTINA
Advertising Agency:
SAVAGLIO\TBWA Buenos Aires, ARGENTINA
Chief Creative Officer:
Ernesto Savaglio
Executive Creative Director:
TomГЎs Ostiglia/Oscar Canabal
Copywriter:
TomГЎs Ostiglia
Agency Producer:
Lula Concistre/Dino Teson/Dante Rodriguez
Planner:
Diego Campos Galante
Account Supervisor:
Soledad Zambrini/Juan Mecca
Production Company:
TOMA 78 Barcelona, SPAIN
Director:
La Doble Nelson
Art Director:
GermГЎn Paino
Brief Explanation:
We see a third-world boy playing with little stones and a old man playing traditional instrument. Suddenly, the old man asks the boy if he is not bored to do what he is doing. The boy cries and says: Yes but I do it because there are still people who think independent cinema is like this...
To know what indie movies are like, you have to watch indie movies.
A short satire on A Day in the Life of Chennai, through the 24 hour biography of a giant cardboard cutout character through the ups and downs of cinema and politics. A visual metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day. A film that celebrates the cinema capital of India and its unique Cutout Culture with a folk narrative based soundtrack that captured the Top of the Charts position on South Indian music channels and became Chennai's Anthem.
DANCE
Type of Entry:
Product & Service
Category:
Commercial Public Services
Title:
DANCE
Advertiser/Client:
T-MOBILE
Product/Service:
T-MOBILE
Entrant Company:
SAATCHI & SAATCHI London, UNITED KINGDOM
Advertising Agency:
SAATCHI & SAATCHI London, UNITED KINGDOM
Executive Creative Director:
Paul Silburn/Kate Stanners
Copywriter:
Stephen Howell
Agency Producer:
Ed Sayers
Planner:
Gareth Ellis
Account Supervisor:
Sarah Galea
Production Company:
PARTIZAN London, UNITED KINGDOM
Director:
Michael Gracey
Producer:
Russell Curtis
Editor:
Diesel Schwarze
Sound Design/Arrangement:
Emi/Peer Music/Notting Hill/Universal
Art Director:
Rick Dodds
Post Production:
The Mill
Other Credits:
Production Assistant: Emma Wolanski; Choreographer: Ashley Wallen; Business Leader: Sally Beerworth
Brief Explanation:
On 15th January at 11am, a single commuter started dancing in the middle of a train station. The dance grew as more dancers joined in, until there were over 300 people perfectly choreographed. The excitement caused hundredв?™s of genuine unsuspecting members of the public to join in and share the moment.
AUTOBAHN
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Public Health & Safety
Title:
AUTOBAHN
Advertiser/Client:
THE ARMY/COI
Product/Service:
ARMY ROAD TRAFFIC ACCIDENTS
Entrant Company:
GOLLEY SLATER GROUP Cardiff, UNITED KINGDOM
Advertising Agency:
GOLLEY SLATER GROUP Cardiff, UNITED KINGDOM
Copywriter:
David Abbott/Phil Hickes/Paul Williams
Production Company:
ACADEMY London, UNITED KINGDOM
Art Director:
David Abbott/Phil Hickes/Paul Williams
Brief Explanation:
British soldiers are twice as likely as civilians to die as a result of reckless driving, because they have difficulty adjusting to normal life after returning home from active duty.
в??Autobahnв?? aims to alter soldiers' behaviour, telling them just how likely they are to have an accident.
DEBRIS
2 of 2 Campaign
Type of Entry:
Product & Service
Category:
Public Health & Safety
Title:
DEBRIS
Advertiser/Client:
THE ARMY/COI
Product/Service:
ARMY ROAD TRAFFIC ACCIDENTS
Entrant Company:
GOLLEY SLATER GROUP Cardiff, UNITED KINGDOM
Advertising Agency:
GOLLEY SLATER GROUP Cardiff, UNITED KINGDOM
Copywriter:
David Abbott/Phil Hickes/Paul Williams
Production Company:
ACADEMY London, UNITED KINGDOM
Director:
Seb Edwards
Producer:
Simon Cooper
Art Director:
David Abbott/Phil Hickes/Paul Williams
Brief Explanation:
British soldiers are twice as likely as civilians to die as a result of reckless driving, because they have difficulty adjusting to normal life after returning home from active duty.
в??Debrisв?? aims to alter soldiers' behaviour showing them the impact their death would have on their family.
AIRPORT
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
AIRPORT
Advertiser/Client:
MTV
Product/Service:
CHOOSE OR LOSE VOTING AWARENESS
Entrant Company:
JWT New York, USA
Advertising Agency:
JWT New York, USA
Chief Creative Officer:
Harvey Marco; Chief Creative Officer and Co-President: Ty Montague, JWT North America
Executive Creative Director:
Jeff Bitsack
Copywriter:
Scott Bell/Bee Reynolds
Agency Producer:
Owen Katz
Advertiser's Supervisor:
Armand Prisco
Account Manager:
Angela Rebong
Account Supervisor:
Claire Capeci
Production Company:
HUNGRY MAN Los Angeles, USA
Director:
Bryan Buckley
Producer:
Executive Producer: Kevin Byrne/Cindy Becker/Dan Duffy; Line Producer: Mino Jarjoura
Editor:
Patrick Griffin; Assistant Editor: Luke Mcintosh
Sound Design/Arrangement:
Andy Green, JWTWO
Art Director:
Hunter Fine/Sara Worthington/Armando Flores
Lighting:
Eric Lindley
Post Production:
Owen Katz
Brief Explanation:
An elderly couple is utterly confused by the instructions they are given at airport security. We are then told that old people out-vote young people 2 to 1, encouraging youths to vote.
PHONE
2 of 2 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
PHONE
Advertiser/Client:
MTV
Product/Service:
CHOOSE OR LOSE VOTING AWARENESS
Entrant Company:
JWT New York, USA
Advertising Agency:
JWT New York, USA
Chief Creative Officer:
Harvey Marco; Chief Creative Officer and Co-President: Ty Montague, JWT North America
Executive Creative Director:
Jeff Bitsack
Copywriter:
Scott Bell/Bee Reynolds
Agency Producer:
Owen Katz
Advertiser's Supervisor:
Armand Prisco
Account Manager:
Angela Rebong
Account Supervisor:
Claire Capeci
Production Company:
HUNGRY MAN Los Angeles, USA
Director:
Bryan Buckley
Producer:
Executive Producer: Kevin Byrne/Cindy Becker/Dan Duffy; Line Producer: Mino Jarjoura
Editor:
Patrick Griffin; Assistant Editor: Luke McIntosh
Sound Design/Arrangement:
Andy Green, JWTWO
Art Director:
Hunter Fine/Sara Worthington/Armando Flores
Lighting:
Eric Lindley
Post Production:
Owen Katz
Brief Explanation:
An elderly couple's mobile phone rings and the old man has great difficulty answering it. He shouts to his wife in the next room for help, but the phone continues ringing. We are then told that old people out vote young people 2 to 1, encouraging youths to vote.
DYING OLD
Type of Entry:
Product & Service
Category:
Fundraising & Appeals
Title:
DYING OLD
Advertiser/Client:
BREAST CANCER RESEARCH TRUST
Product/Service:
RESEARCH TRUST
Entrant Company:
Y&R Auckland, NEW ZEALAND
Advertising Agency:
Y&R Auckland, NEW ZEALAND
Creative Director:
Vaughn Davis
Copywriter:
Steve Mccabe
Agency Producer:
Zoe Yendell
Advertiser's Supervisor:
Alison Taylor
Account Supervisor:
Amy Dufty
Production Company:
ROBBERS DOG FILM Auckland, NEW ZEALAND
Director:
Gaysorn Thavat
Producer:
Claris Harvey
Music: Artist/Title:
Sweet Honey And The Rock/"Sylvie"
Art Director:
Wendy Lawn
Brief Explanation:
The Breast Cancer Research Trust has one focus: find a cure for breast cancer. Itв?™s one of the leading killers of New Zealand women, so curing it would help huge numbers of women live longer. This TV spot tells that story, by showing a woman dying exactly as all women should: old.
A DAY IN THE LIFE OF CHENNAI
Type of Entry:
Product & Service
Category:
Best Use of Music
Title:
A DAY IN THE LIFE OF CHENNAI
Advertiser/Client:
BENNETT COLEMAN AND CO.
Product/Service:
THE TIMES OF INDIA
Entrant Company:
JWT INDIA Mumbai, INDIA
Advertising Agency:
JWT INDIA Mumbai, INDIA
Executive Creative Director:
Senthil Kumar
Creative Director:
Senthil Kumar
Copywriter:
Senthil Kumar
Agency Producer:
Mark Manuel
Advertiser's Supervisor:
Rahul Kansal/Priya Gupta/Sugnathan K
Account Supervisor:
Vijay Menon
Production Company:
GOOD MORNING Mumbai, INDIA
Director:
Shashank Chaturvedi
Producer:
Vikram Kalra
Editor:
Shashank Chaturvedi
Sound Design/Arrangement:
Vijay Anthony
Music: Artist/Title:
Vijay Anthony/Madurai Chinnaponnu
Art Director:
Karthik Sekhar
Lighting:
Jason West
Post Production:
Prime Focus
Other Credits:
Lyrics: Senthil Kumar/Robert Tn
Brief Explanation:
A film that celebrates the unique Cutout Culture of Chennai; the cinema capital of India, delivered with a folk narrative based soundtrack that captured the 24 hour story of the Cutout Character with an addictive Double Beat: Naaka Mukka. The sound track went beyond the commercial to become No.1 in the Tamil Top 10 Songs of 2008 Charts, causing over a million downloads, spawning 2 full length feature film songs, generating 22 new street dance steps, 100 different ring tone remixes and over 2000 user generated video responses online. In fact, Naaka Mukka was voted as the Anthem of Chennai.
GUCCI FLORA
Type of Entry:
Product & Service
Category:
Best Use of Music
Title:
GUCCI FLORA
Advertiser/Client:
PROCTER & GAMBLE PRESTIGE PRODUCTS
Product/Service:
GUCCI FRAGRANCE
Entrant Company:
FILMMASTER Milan, ITALY
Advertising Agency:
REM Rome, ITALY
Executive Creative Director:
Riccardo Ruini
Planner:
Olivia Mariotti
Account Manager:
Elisa Faustini
Production Company:
FILMMASTER Milan, ITALY
2nd Production Company:
RSA FILMS London, UNITED KINGDOM
Director:
Chris Cunnigham
Producer:
Monica Riccioni/Alessandro Bonino
Editor:
Danny Tull
Brief Explanation:
The commercial focuses on the nature of the scent. Model Abbey Lee, surrounded by endless field of pink flowers, gently inhales the fragrance from a single flower. She is caressed by the scent as she in turn sensuously conducts and manipulates it through the field.
Her movements become ever more hypnotic as the intensity increases, until the final rush overwhelms her completely and her dress bursts into an intensely beautiful butterfly effect of fabric, light and petal.
8 KILOMETRE
1 of 3 Campaign
Type of Entry:
Other Film Content
Category:
Internet Film
Title:
8 KILOMETRE
Advertiser/Client:
INBEV
Product/Service:
STELLA ARTOIS 4%
Entrant Company:
MOTHER London, UNITED KINGDOM
Advertising Agency:
MOTHER London, UNITED KINGDOM
Creative Director:
Robert Saville/Mark Waites/Gustavo Sousa/Augusto Sola
Copywriter:
Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Agency Producer:
Richard Firminger
Account Supervisor:
Carole Smila
Production Company:
LANDIA Buenos Aires, ARGENTINA
2nd Production Company:
TRANSPARENT London, UNITED KINGDOM
Director:
Agustin Alberdi
Producer:
Eilon Kennet, Transparent/Juan Taylor, Landia/Diego Robino, Oriental Films
Editor:
Tomas Elizondo, Buenos Aires)/Rich Orrick, Work London
Sound Design/Arrangement:
Factory, London/Schmooze, Paris
Music: Artist/Title:
Steve Sidwell: Track1/Roman Martino/Fernando Martino: Track 2&3/Lyricist Track1: Jan Mooney
Art Director:
Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Post Production:
MPC
Other Credits:
Recording Engineers: Anthony Moore, London/Jean Philippe Borgeot/Gregoire Galain, Paris
This material was installed on monitors throughout the hotel's bar.
Please note there is no audio for the 30 minute film.
We created a 30-minute в??video art pieceв?? for the hotel that was designed
to provoke and draw attention to the bar area. Video monitors mounted
over the bar show apparently live surveillance shots of areas throughout
the hotel, including guest room interiors, and в??guestsв??. Customers at
the hotel bar see more, though, than just private scenes of в??guestsв?? in
bed, or in the bathroom. They also see provocative scenes that are
obviously staged, eg a nun praying, a couple ballroom dancing, a couple
having an argument, a man in a chicken costume, a blow-up doll, an alien,
a clown, etc.
CHANGED OPENING CREDITS & EPISODES
Type of Entry:
Other Film Content
Category:
Other Screens
Title:
CHANGED OPENING CREDITS & EPISODES
Advertiser/Client:
RADIO STATION STUDIO BRUSSELS
Product/Service:
MUSIC FOR LIFE BRANDED CONTENT
Entrant Company:
MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency:
MORTIERBRIGADE Brussels, BELGIUM
Creative Director:
Jens Mortier/Joost Berends/Philippe Deceuster
Copywriter:
Paul Popelier
Agency Producer:
Patricia Vandekerckhove
Advertiser's Supervisor:
Peter Claes/Jan Van Biesen
Production Company:
VRT Brussels, BELGIUM
Director:
Dieter Vanhoof
Art Director:
Dieter Vanhoof
Brief Explanation:
The yearly Belgian charity event в??music for lifeв?™ organised by Radio Studio Brussel and the Red Cross, this year was all about mothers on the run. Millions of mothers and children need to escape due to violence and war without care and help. These events occur so far away. We literally needed to bring this subject home, and infiltrate in peopleв?™s daily lives.
So we decided to do something with Belgiumв?™s most watched tv series в??thuisв?™ (= dutch for в??homeв?™ ). It is a series like Neighbourgs. Itв?™s all about families and their households.
It is watched by a million viewers every day.
The original serie starts with the opening credits showing all the actors, and a song that is all about в??home sweet homeв?™. We took the same graphic look and the song.
When the viewers of в??thuisв?™ were all set to watch their favorite show, instead of seeing the normal credits, the viewers saw this.
With footage that we shot in Oeganda, we created 5 different episodes, where people could follow 5 mothers on the run, and what they had gone through.
These episodes were aired on television and online. The viewers were asked to help.
In no time we sensitized the Belgians and prepared them for the charity event.
During 6 days and 5 nights, in exchange for a donation, 3 DJ played your favorite song. Music for life was a huge success. In 6 days time, 3.5 million euro was raised.
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