02 декабря 2016 г.

Cannes Lions 2009 - Золотые призеры в номинации Design Lions

HAVAIANAS IDENTITY
Type of Entry:Corporate or Brand Identity
Category:Corporate Identity Schemes - Large scale
Title:HAVAIANAS IDENTITY
Advertiser/Client:SГ?O PAULO ALPARGATAS
Product/Service:HAVAIANAS FOOTWEAR
Entrant Company:ALMAPBBDO SГ?o Paulo, BRAZIL
Design/Advertising Agency:ALMAPBBDO SГ?o Paulo, BRAZIL

Creative Credits
VINE
Type of Entry:Corporate or Brand Identity
Category:Corporate Identity Schemes - Large scale
Title:VINE
Advertiser/Client:NOKIA
Product/Service:CELL PHONE
Entrant Company:R/GA New York, USA
Design/Advertising Agency:R/GA New York, USA

Creative Credits
JAMIE OLIVER RECIPEASE FOOD KITS
Type of Entry:Corporate or Brand Identity
Category:Corporate Identity Schemes - Small scale
Title:JAMIE OLIVER RECIPEASE FOOD KITS
Advertiser/Client:JAMIE OLIVER
Product/Service:RETAIL STORE
Entrant Company:WILLIAMS MURRAY HAMM London, UNITED KINGDOM
Design/Advertising Agency:WILLIAMS MURRAY HAMM London, UNITED KINGDOM

Creative Credits
OFFICE GAMES
Type of Entry:Corporate or Brand Identity
Category:Corporate Identity Schemes - Small scale
Title:OFFICE GAMES
Advertiser/Client:RICHARD HOUSE
Product/Service:CHILDREN'S HOSPICE CHARITY
Entrant Company:THE PARTNERS London, UNITED KINGDOM
Design/Advertising Agency:THE PARTNERS London, UNITED KINGDOM

Creative Credits
CHEAPER THAN PAPER
Type of Entry:Corporate or Brand Identity
Category:Posters
Title:CHEAPER THAN PAPER
Advertiser/Client:THE ZIMBABWEAN
Product/Service:THEZIMBABWEAN NEWSPAPER, THEZIMBABWEAN.CO.UK
Entrant Company:TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Design/Advertising Agency:TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Creative Credits
ONION CALENDAR
Type of Entry:Corporate or Brand Identity
Category:Calendars
Title:ONION CALENDAR
Advertiser/Client:WГ?STHOF
Product/Service:KNIVES
Entrant Company:SERVICEPLAN Munich, GERMANY
Design/Advertising Agency:SERVICEPLAN Munich, GERMANY

Creative Credits
THE ALPINA WALL CALENDAR 2009
Type of Entry:Corporate or Brand Identity
Category:Calendars
Title:THE ALPINA WALL CALENDAR 2009
Advertiser/Client:ALPINA FARBEN
Product/Service:ALPINA PAINT
Entrant Company:SCHOLZ & FRIENDS HAMBURG, GERMANY
Design/Advertising Agency:SCHOLZ & FRIENDS HAMBURG, GERMANY

Creative Credits
PIGLET
Type of Entry:Corporate or Brand Identity
Category:Publications
Title:PIGLET
Advertiser/Client:AGENCIA REGIONAL DE RECAUDACION
Product/Service:REGIONAL TAX COLLECTION AGENCY
Entrant Company:F33 Murcia, SPAIN
Design/Advertising Agency:F33 Murcia, SPAIN
Brief Explanation:
Our biggest challenge was to create an attractive book that deals with numerous charts, graphs and technical information all related to one issue, money. The objective was to give the content of the book an attractive and playful look, where the information is read easily and the viewer does not feel overwhelmed with data.
Describe the brief from the client:
The "Agencia Regional de RecaudaciГ?n" is a small part of the Treasury office of Murcia. The Treasury office deals with contributors money, and at the end of each year needs to make its accounts public. They needed a small book that complied all there accounts, and at the same time captivated people to read it.
Description of how you arrived at the final design:
In Spain we are in a crucial moment of economical crisis, hence our concept was "SAVE" which lead to the classic PIGGY BANK icon. We created our very own piggy bank where the book was concealed inside. This meant that our target audience had to break open the piggy bank to see the book and hence see how the year had turned out money wise.
Indication of how successful the outcome was in the market:
The initial reaction was of surprise and nostalgia. In a market place so specialized, the piggy bank was able to transmit its content in a friendly manner where normally the issue of money tends to be of a serious nature. The books primary goal is to be read and our concept, right through to production, greatly enhanced the books ability to communicate with its target audience.
COMING MOON
Type of Entry:Corporate or Brand Identity
Category:Publications
Title:COMING MOON
Advertiser/Client:MITSUBISHI ESTATE CO & IDEE CO
Product/Service:HAIKU EVENT
Entrant Company:DENTSU KANSAI Osaka, JAPAN
Design/Advertising Agency:DENTSU KANSAI Osaka, JAPAN

Creative Credits
BUICK STYLE GUIDE
Type of Entry:Corporate or Brand Identity
Category:Publications
Title:BUICK STYLE GUIDE
Advertiser/Client:GENERAL MOTORS
Product/Service:BUICK
Entrant Company:LEO BURNETT USA Chicago, USA
Design/Advertising Agency:LEO BURNETT USA Chicago, USA

Creative Credits
SKIMMER
Type of Entry:Corporate or Brand Identity
Category:Self Promotion
Title:SKIMMER
Advertiser/Client:FALLON
Product/Service:ADVERTISING AGENCY
Entrant Company:FALLON WORLDWIDE Minneapolis, USA
Design/Advertising Agency:FALLON WORLDWIDE Minneapolis, USA

Creative Credits
MULTI-MEDIA COKE MACHINE
Type of Entry:Corporate or Brand Identity
Category:Point of Sale
Title:MULTI-MEDIA COKE MACHINE
Advertiser/Client:THE COCA-COLA COMPANY
Product/Service:COCA-COLA
Entrant Company:SAPIENT INTERACTIVE Miami, USA
Design/Advertising Agency:SAPIENT INTERACTIVE Miami, USA

Creative Credits
NICK IDENTS
Type of Entry:Corporate or Brand Identity
Category:Broadcast Design & Graphics
Title:NICK IDENTS
Advertiser/Client:MTV NETWORKS GERMANY
Product/Service:NICK GERMANY
Entrant Company:dyrdee Media Berlin, GERMANY
Design/Advertising Agency:dyrdee Media Berlin, GERMANY

Creative Credits
COTO-TAMA
Type of Entry:Corporate or Brand Identity
Category:Digital Design
Title:COTO-TAMA
Advertiser/Client:NHK ENTERPRISES
Product/Service:DIGITAL ART FESTIVAL TOKYO 2008
Entrant Company:HAKUHODO Tokyo, JAPAN
Design/Advertising Agency:HAKUHODO Tokyo, JAPAN

Creative Credits
MISS DIOR CHГ%RIE
Type of Entry:Corporate or Brand Identity
Category:Digital Design
Title:MISS DIOR CHГ%RIE
Advertiser/Client:DIOR
Product/Service:MISS DIOR CHERIE
Entrant Company:PUBLICIS NET Paris, FRANCE
Design/Advertising Agency:PUBLICIS NET Paris, FRANCE
2nd Design/Advertising Agency:PUBLICIS CONSEIL Paris, FRANCE

Creative Credits
2008 ONE SHOW EXHIBITION
Type of Entry:Environmental Design
Category:Environmental Design: Semi-Permanent
Title:2008 ONE SHOW EXHIBITION
Advertiser/Client:YOSHIDA HIDEO MEMORIAL FOUNDATION
Product/Service:2008 ONE SHOW EXHIBITION
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Creative Credits
STREET TO SCHOOL
Type of Entry:Environmental Design
Category:Environmental Design: Semi-Permanent
Title:STREET TO SCHOOL
Advertiser/Client:MAHARASHTRA JANAVIKAS KENDRA
Product/Service:BALWADI NIGHT SCHOOL
Entrant Company:JWT INDIA Mumbai, INDIA
Design/Advertising Agency:JWT INDIA Mumbai, INDIA

Creative Credits
KINETIC SCULPTURE
Type of Entry:Environmental Design
Category:Environmental Design: Permanent
Title:KINETIC SCULPTURE
Advertiser/Client:BMW GROUP
Product/Service:BMW
Entrant Company:ART+COM Berlin, GERMANY
Design/Advertising Agency:ART+COM Berlin, GERMANY

Creative Credits
MEDIATECTURE
Type of Entry:Environmental Design
Category:Environmental Design: Permanent
Title:MEDIATECTURE
Advertiser/Client:BMW GROUP
Product/Service:BMW
Entrant Company:ART+COM Berlin, GERMANY
Design/Advertising Agency:ART+COM Berlin, GERMANY
2nd Design/Advertising Agency:ATELIER BRГ?CKNER Berlin, GERMANY

Creative Credits
JME FOOD RANGE
Type of Entry:Packaging Design
Category:Foods
Title:JME FOOD RANGE
Advertiser/Client:JAMIE OLIVER
Product/Service:JAMIE OLIVER'S LIFESTYLE RANGE
Entrant Company:PEARLFISHER London, UNITED KINGDOM
Design/Advertising Agency:PEARLFISHER London, UNITED KINGDOM

Creative Credits
GUT OGGAU WINE BOTTLES & WINE BOX
Type of Entry:Packaging Design
Category:Alcoholic Drinks
Title:GUT OGGAU WINE BOTTLES & WINE BOX
Advertiser/Client:EDUARD TSCHEPPE
Product/Service:WINE GROWING ESTATE
Entrant Company:JUNG von MATT Vienna, AUSTRIA
Design/Advertising Agency:JUNG von MATT Vienna, AUSTRIA

Creative Credits
COFFRE FORT VIKTOR&ROLF
Type of Entry:Packaging Design
Category:Cosmetics & Beauty
Title:COFFRE FORT VIKTOR&ROLF
Advertiser/Client:L'ORГ%AL
Product/Service:PERFUME
Entrant Company:RAISON PURE Paris, FRANCE
Design/Advertising Agency:RAISON PURE Paris, FRANCE

Creative Credits
25.06.2009


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